商务英语试题与答案
1 The Product lifecycle is the length of time people continue to buy a particular product ?
2 Market research showed very good potential for marketing the magazine to executives in the age range 25— 35.
3 A consumer profileis simply a description of a typical customer.
4 Our company has established its brand name through a multi-million multi-media
advertising campaign
5 The introduction of a product to the market is called the product launch?
6 Family and friends are a m 旬or factor in consumer behavior. They really in fluence what
people buy, where and how?
7 A market segment is a group of customers of similar age and income level.
8 I don't think cutting our advertising budgetby half is a good idea? Our campaigns are
highly successful and always gen erate huge profits in the long term ?
9 Our representatives are under a lot of pressure to meet their sales targets?
10 I* m afraid I can only make a pessimistic sales forecasfor February and March?
Language Review: Questions
2 Re-order the words to make questions.
1 much advertising do how on spend you ? How much do you spend on advertising?
12 does endorsement mean what ? What does endorsement mean?
13 strengths and are company's weaknesses what your ? What are your company ? s strengths and weaknesses? 14「ange did extend product their they when ? When did they extend their product range?
15 is team leading sales who your ? Who is leading your sales team?
3 Complete each question with an appropriate word?
16 _Did ________ your market share increase last year?
仃____ What ______ kind of products do footballers endorse?
18 ___ Are _____ they doing any market research at the moment?
19 _Which _______ of these two products is more successful?
20 ___ Have ______ you met our new manager?
21 ___ How _____ often do you launch a new product?
22 _Has ________ Kaori phoned recently?
Skills: Telephoning
4 Complete this excerpt from a telephone conversation with the questions from the box.
A: Hi, Vladi. Raul here. (23) ______________ 7 ______________________________
B: Fine, thanks. Quite busy, in fact.
A: (24) _______________ 4 __________________________
B: Almost. But I can tell you the figures I have are looking extremely good?
A: Excellent. (25) _____________ 2 ______________________________
B: Sure? Overall sales are up 15%? Our new soft drinks are up 12%, and our mineral water is doing just as well. A: That sou nds good. (26) ________________ 6 ___________________________
B: Well, we've increased it by 2.5%?
A: Sorry, I did” t catch that. (27) _________________ 3 ____________________________
B: No. 2.5%? But I think it might go up by five over the next quarter.
A: That would be great. By the way, there ?s something else I wanted to ask you.
(28) _________________ 8 _________________________
B: Oh, the new advertising agency. I think they 1 re really good?
(29) _________________ 5 _________________________
A: I was thinking about the new energy drink that we ' re launching next month.
B: Right. (30) ________________ 1 ___________________________
A: Exactly. I want something less tradition? for this new product.
B: In that case I think if s a good idea to contact them? They've got a very creative team,
with lots of imaginative ideas?
Unit Test 6
Answer all thirty questions? There is one mark per question.
Vocabulary: Eating and drinking
1 Complete sentences 1 — 5 with answers a, b or c.
1 Lefs ask the waiter if they have a ________ a ____ in Spanish for our guests?
a) menu b) recipe c) check
The Palace Restaura nt is famous for its friendly and efficient ________ c_____ ?
a) starter b) prices c) service
3 Ifs getting late. Shall we ask for the _______ b _____ ?
a) courseb) bill c) card
4 If you want to go to the Astoria, remember to ________ a____ a table in advance?
a) book b) check c) order
5 In many countries, it is usual to leave a ________ c ____ if you are satisfied with the service ?
a) pound b) note c) tip
2 Complete the words with the missing vowels (a, e, i, o, u).
6 Ifs a rather exclusiverestaura nt, so be prepared to spend a lot of mon ey!
7 The Peking Inn is in a veryconvenientlocation 一just five minutes from the office.
8 They say if s got a cosy, welcoming atmosphere?
9 II Vesuvio is great, and they chargevery reas on able prices ?
10 The food they serve at Frere Jacques is absolutelydelicious?
Language Review: Multi-word verbs
3 Complete each conversation excerpt with a multi-word verb from the box.
look after / look around / look forward to / put off / set back / take out /
take part in / take up / turn down / turn up
11 A: Fm sure our guests would love to look aroundthe old town before they leave.
B: Yes? Lefs ask Ben to show them some of the sights?
12 C: So, why did youturn down their offer, then?
D: Well, the schedule was absolutely horrible.
13 E: Hook forward toseei ng the new head office?
F: Me too. They say ifs in a superb location.
14 A: Do you think we should take up their offer?
B: Yes, we've got to accept. The conditions are really good?
15 C: Who will look after our guests from Venezuela?
D: Karen, as usual. She loves taking care of visitors?
16 E: Franz didnt take part in the discussion.
F: No. I noticed that he didn't want to get involved?
17 A: I think February is too early for our trade fair.
B: I agree. Why don't we put it off until May?
18 C: Our visitors have no thing to do this eve ning.
D: I think we should take them out.
19 E: We' II have problems because some people always arrive un expected I y.
F: How many extra participants do you think might turn up, then?
20 A: That was an expensive party, wasn* t it?
B: It certainly was. It set us back$5,000!
Skills: Socialising
Match each phrase (21 — 24) to the correct response (a — d). Write your answers here: 21 c 22 _d_ 23 _a __________ 24 _b_
21 Would you like me to show you round?
22 Marco, have you met Max Reger?
23 Can I get you a drink?
24 How are things?
a Yes, please? I II have an o「ange juice?
b Very good, thank you. If s really busy at the moment.
c Oh yes, I ve never been here before?
d No. Hello, Max? Nic
e to meet you.
(Questions 25— 30)
Put the lines of this conversation in the correct order (2 — 7).
_1_ Hi, f m Joaquim?
25 _6 __ Absolutely! 19II get in touch when we can confirm the dates of the event, OK?
26 _4 __ Yes, it is. It§ very lively. Well, maybe you could come to our next trade fair there. If s in May.
27 __ 7_ Thanks, that's great! I' II look forward to that.
28 _ 2_ Hello, Joaquim. Pleased to meet you. I’m Leila from the Cairo office?
29 _ 5_ Mm, I'd love to. And it would be great if we had a stand at the fair, don 't you think?
30 _ 3_ Oh, Cairo! (ve never been to Egypt, but I hear Cairo is a fascinating city. Unit Test 8
Answer all thirty questions? There is one mark per question.
Vocabulary: Ways to plan
1 Match a word or phrase from A and B and complete sentences 1 — 10.
research / the options / the schedule / the
deadli ne
1
The project was successful, except that we didn t keep within our budget. We overspent by about 5%.
2
Our visitors are arriving two hours later than planned, so let h rearrange the scheduleimmediatel y. 3 Our advertising campaign is producing good results, and we forecast salesof at least $150,000 in the next quarter.
4 Ifs difficult to estimate costsaccurately when your suppliers increase their prices without warning ?
5 First, lets consider the options that we have for the launch date: it could be late spring, or early autumn, or next year.
6 What we need to do is to do some researchabout the buying habits of the people who live in that area ?
7 It will be impossible to meet the deadline of June 20 now that the project manager is ill.
Everything will have to be put off until next month ?
8 Jim wants to collect informationinto the factors that influence consumer behaviour.
2 Match the two halves of the sentences ? Write your answers here:
9 _b_ 10_d_ 11_a_ 12 _c_
9
He's trying to arrange 10
It was impossible to implement 11 Jean is going to write
12 The training schedule has
a the next quarterly sales report ?
b a meeting with BCA 1 s sales manager.
c to be prepare
d by April 5.
d that plan with such a small budget.
Language Review: Future plans
3 Re-order the words to make sentences ?
13 Brazil expand hoping in they' re to They re hoping to expand in Brazil ?
14 not a bonus expecting get good is she to She is not expecting to get a good bonus ?
collect / consider / do / estimate / forecast / costs / information our budget / sales / some
keep within Z meet / rearrange
15 attract foreign we investment like more to would We would like to attract more foreign investment
16 a Bangalore in open planning subsidiary to we1 re Were planning to open a subsidiary in Bangalore ?
17 are going launch when model this to you ? When are you going to launch this model?
4 In each sentence, one word is missing? Re-write each sentence with the correct word in the right place ?
18 We going to visit our suppliers next week?We are going to visit our suppliers next week ?
19 I help you write the report if you like. I can help you write the report if you like?
20 We look forward seeing you soon. We look forward to seeing you soon?
21 Analysts say the economy will better next year. Analysts say the economy will get better next year.
22 They want relaunch their video camera?They want to relaunch their video camera?
Skills: Meetings
5 Complete these phrases with a word from the box? comment / could / interrupt / like / mean / moment / on / what
23 _Could _________ I say something?
24 Just a _moment _________ , please?
25 So _what ________ you1 re saying is that we1 ve overspent?
26 How do you _mean _________ exactly?
27 Sorry, could I just _comment __________ on that?
28 f d _like ________ to finish, if I may.
29 Sorry to _interrupt _________ , but what are the options?
30 Hold ___ on ______ a minute.
Unit Test 9
Answer all thirty questions? There is one mark per question.
Vocabulary: Verbs and prepositions
1 Complete each sentence with a verb from the box.
believe / deal / delegate / invest / respond
1 We in vesta lot in training courses for our employees ? We know it J s money well spent.
商务英语写作试题
机密★启用前 大连理工大学网络教育学院 大工20春《商务英语写作-精品课程》课程考试 期末考试复习题 ☆注意事项：本复习题满分共：400分 一、单项选择题（本大题共30小题，每小题2分，共60分） 1.Please let us know which of our products _______. A. you are interested B. are you interested C. they are interested D. you are interested in 2.We ______ your name and address _______ the Chinese Embassy in Bonn. A. are learning….from B. have learned ….from C. have come to know….of D. have been given ….from 3.We are now enclosing a price list for all the items you _______ in your letter under reply. A. required B. inquired about C. said D. informed 4.If you are prepared to increase your ______ to 15%, we shall be pleased to purchase the complete stock. A. price B. discount C. sales volume D. cost 5. A recent market survey reveals that such articles are no longer __________. A. in demand B. demanded C. on demand D. for demand 6. We will do our best to _______ shipment to meet your requirements in time. A. comply B. make C. expediting D. arranged 7. Any loss or damage noticed when the goods are delivered must be reported to the ______ at the time, otherwise he will not be responsible for it. A. consignor B. consignee C. shipper D. carrier 8. For all the remaining items the stated dates of delivery are approximate, but _______ would these dates be exceeded by more that ten days. A. in no case B. in any case C. by all means D. under any circumstances 9. Your failure to open the L/C in time will ________impossible for us to deliver goods within the
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商务英语阅读习题及答案一.doc
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III.Read the article and choose one best answer to each of the following multiple choice questions according to the article ( 40%): New Economy As America emerges from what may be the shortest economic slump in memory, there is increasing evidence that New Economy factors---- including high productivity rates, better inventory management, more flexible labor markets, and a greater share of jobs in the service sector ---- were in fact responsible for the brevity of the slowdown. As the remarkable US expansion of the 1990s appears to be continuing, the New Economy seems to have passed the first real test of its resiliency. And the structural changes being driven by the New Economy have not receded or been impeded by the changes of the last year; rather, they are as strong as ever. As these structural changes continue to sweep through our national economy, they are restructuring and reshaping the 50 state economies. In 1999, at the height of the New Economy euphoria, PPI released its first State New Economy Index, which included 17 indicators to measure the degree to which state economies were structured and operated according to the tenets of the New Economy. In 2002, after the New Economy has proved itself and is being viewed by most with a more careful and realistic eye, PPI’s 2002 State index uses 21 economic indicators to measure these differences and ass ess states’ progress as they adapt to the new economic order. With these indicators as a frame of reference, the report then outlines a state-level public policy framework aimed at boosting the incomes of all Americans. While in 1999 many thought that the New Economy changed everything (including the need for companies to make a profit), in 2001 many scoffed at it as simply a flash in the pan or, worse, a myth spun by an over-imaginative media. Many questioned if after the superb economic performance of the 1990s we were doomed to return to the dismal days of the later 1970s and 1980s. The reality is that the New Economy was neither an epochal and dizzying transformation nor a slogan generated by some dot-com companies looking to inflate their IPO prices. Rather it was and is the kind of profound transformation of all industries that happens perhaps twice ina century. Such a change is equivalent in scope and depth to the rise of the manufacturing economy in the 1890s and the emergence of the mass-production, corporate economy in the 1940s and 1950s. As we pass through one of those groundswells that regularly but infrequently reshape the economy (and society) from top to bottom, there will be occasional bumps along the way---- like the recent economic downturn---- but these are the negative phrases within what we can expect to be a much longer growth period.
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商务英语考试写作试题 Describing graphs Ex 4: Sample answer: (132words) The share price of IBM and AOL showed a upward trend from June until the end of 1998.However, while AOL shares then continued to rise steadily over the next three months, the price of IBM shares fell slightly. By March 1999 both shares were worth about $100. AOL shares then shot up, almost doubling in value within four weeks. They reached a high of $180 in mid-April before collapsing to just over $100 per share at the beginning of May. There was a slight recovery during that month however, despite this by June 1999 the price of AOL shares was once again about $100. In contrast, despite minor fluctuations, IBM shares made a steady recovery over the three month period, finishing at just over $100, almost equal to AOL.
商务英语试题及答案春
2014 春 1．What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than good In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. 2．Are you influenced by brands when you choose products or services (Why or why not) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new brand I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,I’d like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company. 3．What is important when arranging a business trip abroad ?Type of transport ?Accommodation ?Contact person I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information. 4．Do you think that the advertising practices described below are acceptable Why ?Using children in advertisements ?Using film stars in advertisements ?Promoting alcohol on TV ?Comparing your products to your competitors’ products 孩子：When the children's minds are not fully mature, parents are keen to cultivate children's talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided. 名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen people's perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods. 电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving.
商务英语写作试题及参考答案
教学 点 （函 授站 ）： 专 业： 年级： 学 号 ： 姓 名： 密 封 线 内 严 禁 答 题 试卷号： *********学院2015学年度第1学期 期末考试试卷 考试年级 13.14.15 专业 商务英语 科目 商务英语习作 出卷老师 ***** 商务英语写作 I. Complete the letters with the words given. Change the word forms where necessary. (10points) popular , inquiry, hire, volume, assign, instead of, recommend, cooperation, responsible, branch (1) Dear Sir Owing to the large increase in the ___1___ of our trade with this country, we have decided to open a(n) ____2____here,with Mr. Jackie Black as manager. The new branch will open on 1st July and from that date all orders and ___3____ should be sent to Mr. Black at the above address, ___4___to our London office. We take this opportunity to express our thanks for your ____5____ in the past. We hope the new arrangements will lead to even better results. Y ours faithfully (2) Dear Sir This letter is to ___6___ Tim Steven as an outstanding salesperson. I have known and worked with Tim for more than three years. He is a highly __7____ and creative individual. Form the day he came to work for us, he was a welcome member of our sales team. He willingly undertook any task___8___ to him, whether it involved direct sales or not, and his enthusiastic manner made him____9___with all our customers. I am sorry to lose Tim, but his educational plans call for him to move outside our city . I believe anyone who____10___ him will be truly fortunate. Y ours sincerely II. Choose the best answer for each question. (10 points) 11. After checking the goods against your invoice, we discovered a considerable shortage ______ number. A. of B. in C. for 12. As soon as we receive the signed form, we will add your name to the list of people _______ snow shoveling. A. requiring B. require C. required 13. The report is to be _______ to the Directors as soon as possible. A. prepared B. promoted C. presented 14. I am glad that I feel quite _______ for the position you advertised.
国际商务英语初级试卷习题及参考含答案.docx
★绝密·考试前严禁任何人翻阅 全国外经贸从业人员考试 国际商务英语等级考试（初级） 试题册 考试时间： 2014 年 5 月 31 日09:30-11:30 ※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※ 考生姓名： 准考证号： 考点（考区）： 注意事项 （答一、考生将姓名、身份证号、考试项目、考点（考区）、准考证号填涂在试题册及答题卡 题纸）相应位置。 二、考生在规定考试时间内做完试题册上的试题，并将答案填涂在答题卡（答题纸）相应 位置，写在试题册上的答案一律无效。全部答题时间为120 分钟。 三、考生在答题卡上作答时，切忌超出答题区域。如因超出区域作答导致答题卡失效，由 考生个人负责。客观题按题号顺序进行填涂，主观题在每题左上角写清题号按顺序作 答。凡因题号不清导致考试成绩有误，由考生个人负责。 四、考生不得将试题册、答题卡（答题纸）带出考场。考试结束，监考员收卷后考生方可 离开考场。 五、考生注意对自己的答案保密。若被抄袭，一经发现，后果自负。
★ 请将答案写在答题卡上，答案写在试卷上无效。 一、客观题（本大题有60 小题，每小题 1 分，共 60 分） [1-20] Listening: 20%（听力，20分） Section A Directions: Listen to the following dialogue and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. Mike: It would be nice to see you again, Mary. Are you free on Sunday evening? Mary: I ’m sorry, I ’m not. I ’ve got to visit my aunt1. Mike: Oh, that s’a pity. Monday ’s difficult for me. What about Tuesday evening? Mart: Tuesday ’s bad for me as well. I ’ve got to go to a meeting. Mike: Wednesday then? Mary: No, Wednesday’s out for me, I’m afraid. I ’ve got to 2 and do some work. I really must. Mike: Oh, that ’s a shame. Well, I can’t 3Thursday. What about Friday? Mary: I ’m4sorry. I’ve got to go out for dinner on Friday. Mike: Have you got to? Can ’tyou get out of it? Mary: I ’m afraid not. I ’ve simply got to go. Mike: Well, it looks as if we’ll have to wait till next week then. Mary: Yes, I ’m sorry, Mike. Look, I must go now. I have to meet Lisa in ten minutes. Ring me next week 5 . Mike: Fine. Try and keep an evening free for me. 1． A. in the hospital B. in hospital C. in hotel D. in hostel 2． A. stay in B. staying C. stay D. sleep 3． A. make that B. make this C. make D. make it 4． A. outright B. awfully C. really D. totally 5． A. some time B. sometimes C. sometime D. some times Section B Directions: Listen to the following passage and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. For international investors, the decision to invest in a foreign country, whether to establish or 6 a plant or a sales network, or to purchase stocks or bonds, is a difficult one. Before they make the decision to invest abroad, international investors will have to make sure that the