商务英语Unit 4 参考答案

Unit 4 Advertising

Part I Business Vocabulary

Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.

C1 Outdoor advertising is one of the fastest growing _______________ in the market.

A markets

B sections

C segments

D sectors

D2 The world of outdoor advertising billboards, transport and ‘street furniture’is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising.

A worthwhile

B worthy

C valued

D worth

C3 The soaring costs of TV are ______________ clients to consider alternatives.

A making

B driving

C prompting

D letting

A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.

A exclusively

B largely

C greatly

D inclusively

C5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90.

A works on

B works away

C works out

D calculates

D6 We are facing a ________________ with our market share. What are we going to do about it?

A promotion

B sale

C order

D crisis

A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.

A effective

B efficient

C effect

D efficacious

C8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.

A ensure

B assure

C convince

D persuade

B9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.

A offer

B present

C supply

D furnish

D10 The little village where he lived would be a popular tourist ________________.

A place

B site

C visit

D resort

B11 Thank you for the above order ______________ our bicycles.

A of

B for

C by

D against

C12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.

A which

B where

C that

D what

A13 You requested that 80% of the bicycles ____________ in March and the balance in April.

A be shipped

B shipped

C to ship

D have been shipped

C14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.

A from

B for

C in

D at

D15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.

A asked

B to ask

C being asked

D asking

A16 You now wish to advance the date of shipment ____________ one month.

A by

B to

C for

D at

A17 In the circumstances, we regret ___________unable to meet your request.

A to be

B being

C be

D having been A18 In this case, you must _____________ the additional charges.

A bear

B have borne

C to bear

D bearing

D19 Please take the above ____________ account and let us know your decision as soon as possible.

A to

B for

C by

D into

B20 We are pleased to inform you that the captioned order _____________ now been dispatched.

A have

B has

C are

D is

Part II Phrase Translation

Directions: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.

1 竞争对手产品

Competitors’ products

2 隐性广告

Subliminal advertising

3 广告媒体

Advertising media

4 体育赞助

Sports sponsorship

5 免费样品

Free sample

6 广告标语

Advertising slogan

7 大众媒体

Mass media

8 售点展示

point-of-sale display

9 户外广告

Outdoor advertising

10 大众市场

Mass-market

11 电视黄金时段栏目广告

Prime-time TV slot

12 市场份额

Market share

13 街道设施

Street furniture

14 公交车候车亭

Bus shelter

15 金融服务

financial service

16 营销组合

Marketing mix

17 公共关系

Public relations

18 广告宣传活动

Advertising campaign

19 价格促销

Price promotion

20 潜在客户

Potential client

Part III Sentence Translation

Directions: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.

1.The world of outdoor advertising billboards, transport and ‘street furniture’ is

worth about $18 billion a year, just 6% of all the world’s spending on advertising.

整个户外广告市场（露天广告牌,公共交通和路边设施）大约价值180亿美元一年,只占了全世界广告支出的6%

。

2.Focus, a large advertising agency based in Paris, has a reputation for creating

imaginative and effective campaigns.

焦点公司是一家总部设在巴黎的大型广告公司，它因为能创造富有想象力并卓有成效的广告宣传活动而享有盛誉。

3.But it is one of the fastest-growing segments, having doubled its market share in

recent years.

但它是增长最快的细分市场之一，近几年它的市场份额翻了一倍。

4.Outdoor advertising’s appeal is growing as TV and print are losing theirs.

随着电视、平面广告失去它们的吸引力，户外广告的吸引力却不断增长。

5.Adding to its attractions has been a revolution in the quality of outdoor displays.

户外展示设备质量方面的革命也在不断增加它的吸引力。

6.Particularly attractive to the new advertisers is street furniture, the fastest growing

segment of the outdoor market.

路边设备广告作为增长最快的户外广告细分市场，对新的广告商们特别有吸引力。

7.Focus has been asked to present ideas for advertising campaigns to managements of the companies concerned.

焦点公司已经被要求向相关公司的管理层阐述他们对于广告宣传活动的理念。

8.Focus now needs to convince potential clients that it still has plenty of creative

ideas to offer.

焦点公司现在需要使潜在客户相信它仍可以提供很多有创意的想法。

9.Recently however, Focus’s reputation was damaged when two major clients

changed to rival agencies.

不过最近，焦点的声誉因为两个大客户转投竞争对手公司而受损。

10. Our aim is to develop loyalty among existing customers and attract new ones.

我们的目标是培养现有客户的忠诚度，并且吸引新客户。

Part IV Sentence Translation

Directions: There are five sentences in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, four points for each sentence.

1 我们很遗憾你们的发盘比美国供应商的价格高出5%。

We regret that your offer is 5% higher than that of the U.S suppliers.

2 羊毛行市目前疲软，除非你方能降价5%，否则无法成交。

The current wool market is weak. We see no prospects of business unless you can reduce the price by 5%.

3 兹遗憾通知你方，本地买主认为你方报价太高。

We hereby regret to inform you that local buyers regard your offer to be much on the high side.

4 我们的报价相当合理，且已为你地其他客户所接受。

Our offer is quite reasonable, and it has been accepted by other customers in your area.

5 至于男式衬衫，我们盼望能够按接近我们的价格达成交易。

As for men’s shirts, we hope to make a deal close to our price.

Part V Letter Translation

Directions: There is one letter in this part. You are required to translate it into English and write down your translation on the Answer Sheet. This part totals 20 points.

敬启者：

感谢你们6月26日的报盘以及寄来的餐具样品。

尽管我们很欣赏这些餐具的优良品质，但我们遗憾地说，你们的价格似乎太高。如果接受你们的报价将使我们在销售中无利可图，因为其他供应商对同样品质的商品出价更低。

因此，我们建议你方将价格减至25美元/套，否则无法成交。

我们期待着你们的确认。

Dear Sirs:

Thank you for your offer of June 26th and the enclosed tableware samples .

Although we really appreciate the high quality of the tableware, we regret to say that your price seems uncompetitive at all.

To accept the price you quote would leave us little profit on our sales, since other suppliers offer lower prices for products of the same quality.

Therefore, we suggest that you reduce your price to $ 25 per set, or business is impossible.

We are looking forward to your confirmation.

Part VI Business Writing

Directions: For this part, you are required to write on the Answer Sheet a reply in the full correct format based on the information given below. This part totals 20 points.

● You work for the Park Hotel in New York.

● Read this letter from a company enquiring about r oom vacancies.

● Write a reply to Mr. Chung:

* confirming the availability of the rooms

* confirming the dates

* quoting the price

* giving information about business facilities.

● Write 60-80 words.

The Park Hotel

134 Central Park South

New York10019

USA

KL Computers

95 Science Park Drive #02-03

The Curie

Singapore 118285

20 June 2003

Dear Mr. Chung:

We have received your kind enquiry about room vacancies dated June18th,2003. In compliance with your request, we have made the arrangements for you as follows: We will reserve four double rooms (Room 1001 --- 1004) on 9-11 July. Each of them is equipped with broad-band internet access. We can provide the business facilities such as fax machines, meeting rooms and overhead projectors. Our hotel also offers secretarial help, and it costs ＄40 an hour.

The rate, including accommodation, facilities and breakfast is quoted US＄1,400 approx. per person. You should pay all the expense before July 10th. Please don’t hesitate to contact us, if you need any further information and we are looking forward to your immediate confirmation.

Yours faithfully

Miss WU Xiaoli

Manager of the Park Hotel

商务英语函电参考答案

Reference Keys Unit 2 Establishing Business Relations 学学练练 I. 1. d 2. c 3. a 4. b 5. h 6. f 7. e 8. g II. 1.供你方参考 2. 期望，盼望 3. 供应中 4. in the hope of/that 5. establish business relations 6. fall within the scope of III. 1. desirous to 2. in the line of 3.give you a general idea 4. covering 5. in the market 6.refer to 7.be informed IV. 1. appreciate 2. in, for 3.upon 4. to 5. informed 6. with 7.enclosed 8. in 9. desire 10. for 实操练习 I. 1.Through the courtesy of ABC company, we have your name and address. 2. We would like to inform you that we could supply various types of men’s leather shoes. 3. We have established business relations with more than 50 countries in the world, on the basis of equality, mutual benefit and exchange of needed goods。 4. Specializing in the export of Chinese bicycles, we express our desire to trade with you in this line. 5. In order to promote business between us, we shall airmail you some samples for your reference. 6. We enclose a copy of catalog and a sampl e and are sure that you will be satisfied

新编商务英语精读1课后习题答案unit6

Key (练习答案) Unit 6 Jewelry Reading I Exercise II 1. c 2. c 3. b 4. d 5. d III 1. accumulate 2. brilliant 3. choosy 4. malicious 5. bachelor 6. destined 7. odd 8. communion 9. intuition 10. fulfill IV 1. infect 2. was destined 3. joke about 4. to do with 5. takes her time 6. were to 7. in his stead 8. edge to her voice 9. fell apart 10. won’t be cut out for V 1. shortly 2. It’s very odd 3. choosy 4. in my stead 5. in communion with 6. be destined never to see each other again VI 1.revel 1) vt. to make known (something previously secret or unknown)揭示；揭露；泄露 . The investigation has revealed some serious faults in the system. 2) vt. to show or allow sth. to be seen 展现;显露出 . The curtains opened, to reveal a darkened stage. [相关词] revealing adj. allowing parts to be seen which are usually kept covered 暴露的；裸露的 . a very revealing dress revelation n. the making known of some secret 展示；揭露；显露 . The revelation of his scandalous past led to his resignation. revelations n. (宗教)启示录 [相关搭配] reveal a scandal 揭露丑闻 reveal the inside story (of) 揭开内幕 reveal a secret 揭开秘密 reveal the objective laws 揭示客观规律 a. Her biography revealed that she was not as rich as everyone thought. b. A joke can be very revealing of what someone’s really thinking. c. He still did not reveal what he felt about me. 2. accumulate vi./ vt. to collect or grow into a mass积累；积聚 . A thick layer of dust had accumulated in the room.

商务英语函电1-9课翻译及答案

Lesson 1 Importer’s Self-introduction 译文信件一进口商自我介绍麦克唐那和伊万有限公司美国纽约劳顿大街58号福建鞋业进出口公司中国福建福州保定大街45号送交：销售部吴刚先生敬启者: 我们从伏特威廉公司得知贵司商号与地址，特此来函，希望能同贵司发展商务关系。多年来，本公司经营休闲鞋类进口生意，目前想扩展业务范围。请惠寄商品目录与报价单。如贵司产品价格有竞争力，本公司必定向你方试订。恭候回音。麦克唐那和伊万有限公司（签名）麦克. 伊万经理谨上 2010年4月20日信件二回信福建鞋业进出口公司中国福建福州保定大街45号麦克唐那和伊万有限公司美国纽约劳顿大街58号敬启者: 感谢贵公司四月二十日的来函，我们非常渴望与贵公司建立商务关系。我们鞋厂致力于设计和生产各种传统和时尚男女鞋产品。我们已开发和上市了室内拖鞋，棉拖鞋，新款刺绣拖鞋；童鞋和棉鞋。可以满足国内外不同市场需求。谨遵要求另函奉上最新的出口商品目录及报价单，涵括目前可供的出口商品。如你方对任何一款感兴趣，请让我方知道。期盼你方具体询盘。福建鞋业进出口公司（签名）吴刚经理谨上 2010年5月10日习题答案 I. Basic Training Translate the following expressions into Chinese. 报价一流的进口商

出口产品范围定单广泛的联系具体询盘最新目录有竞争力的价格 Choose the best answer. 1) b 2) b 3) c 4) a 5) d 6) b 7) c 8) c 9) b II. Improving Training Translate the following sentence into English. 1) We would like to introduce our business range. 2) We obtained your name and address from Mr. Smith, who have done business with us for many years. 3) We shall appreciate it if you could tell us the goods you are interested in. 4) We have received many enquiries from abroad. 5)They used to import machines from UK, but now they would like to establish business relations with us. 6) We are the leading importer of electronic products in Lagos. 7) If your price is competitive, we would like to place with you an order for 500 electric bicycles. III. Letter-writing Practice 1. Finish the following letter by translating the expressions given. 1) obtained your name and address 2) establish business relations /enter into business relations 3) leading importers 4) We appreciate your catalogue and quotations. 5) If your prices are competitive 2. Write a letter Dear sirs, We are one of the leading importers of electric goods in this city and shall be pleased to establish business relations with your firm. At present we are interested in your electric fans, details according to our Enquiry Note No. 1345 enclosed, and shall be glad to receive your lowest quotation as soon as possible. We would like to mention that if your price is attractive and delivery date acceptable, we shall place an order with you immediately. Your early reply will be highly appreciated. Yours faithfully, Lesson 2 Exporter’s Self-introduction 译文信件一出口商来信敬启者: 承蒙东京工商会的介绍,我们获悉你方是贵国最大的纺织品进口商之一。由于此货属于我们的经营范围, 特写信给你方希望建立业务关系。我们专营中国纺织品出口, 产品包括女士, 男式, 儿童和青年的针织衫以及运动服和牛仔裤, 我们还设计和生产用于纺织品生产的设备和机器。我们的产品品质优良价格合理。为使你方了解我们的经营业务, 随函附上出口清单一份, 包括目前可以供应的主要商品。如你方对任何一款感兴趣,请与我们联系。

商务英语听力I课程标准

《商务英语听力I 》课程标准一、课程基本信息课程代码：180020 适用专业：商务英语学时数：36 学分：2 先修课程：无后续课程：《商务英语听力II》、《商务英语口语II》、《英语口译》课程归口：商务英语专业二、课程性质本课程是商务英语专业的专业必修课。通过系统而专门的商务英语听力单项和综合训练，培养学生的快速反应、归纳、记录等能力，使学生掌握基本的听力技能，了解相关背景知识，为后续课程《商务英语听力II》和《英语口译》以及将来从事的涉外活动打下良好的听力基础。三、课程教学目标 1、能力目标 ①能听懂英语国家人士就学生熟悉的题材所作的较为浅易的讲话和日常生活的交谈，要求学生能够抓住讲话和交谈的中心大意； ②能利用网络资源进行英语听说训练；能利用网络搜索、阅读相关资料； ③能基本听懂英语语速为每分钟150-200个词的商务英语涉外业务活动包括商务旅行、产品介绍、会展、接待、宴会等的一般交谈和简短讲话，辨别商务活动中讲话人的态度和语气，理解特定情景中

语言的含义； ④能选择听力材料中关键的词和句子并做简要笔记； ⑤能归纳并复述所听材料的大意; ⑥能快速反应所听材料中的数字、时间、地名等关键性信息； ⑦能在15 分钟内听写根据已学知识编写或选用的录音材料（词数140-160 个，共念四遍。第一、四遍的语速为每分钟80-100 个词，第二、三遍根据分句或句子停顿），错误率不超过10%。 2、知识目标 ①掌握英语听力训练的方法和途径； ②掌握预期、猜测、抓住要点和连贯记忆等基本的听力技能； ③了解从事商务活动中的文化差异，如饮食文化差异； ④掌握英语的连读方法和易混淆的音素； ⑤掌握和商务会议、商务旅行、商务宴请、产品推介等相关的商务英语术语和交际功能语言； ⑥掌握所听材料的背景知识。 3、素质目标 ①具备良好的自我学习与提升的能力； ②具备良好的理解能力、沟通能力和团队协作能力； ③拥有良好的职业道德，具备良好的抗压能力。

商务英语函电课后答案

Dear Sirs, We obtain your name and address from the internet, and we are writing you in the hope of establishing direct business relations with you. We’re one of the importers of Beddings with years’of experience in this line. At present, we’ll be pleased to get the samples for your bed-sheets. Thank you for your cooperation. Yours sincerely, \\ 2 Dear Sirs, Your company has been introduced to us by FMC Company, Sydney, Australia, who has informend us that you are interested in electric goods . As we have been in this line for years, we are writing you in the hope of establishing business relations with you. In order to give you a rough idea of our products available for export at present, we are sending you under separate cover the latest catalogues. Looking forward to your early reply. Yours faithfully Dear Sirs, We learn from the internet that you are in urgent need of a large quantity of Children’s Sport Shoes. We’re writing you in the hope of entering into long-term business relations with you. We have been handling the export of various kinds of textiles and shoes for many years, and our products are very popular in the American and European markets for their good quality and reasonable prices. We also have kept close connections with the local shoe manufacturers, and can ensure the steady source and quality. In order to give you a rough idea of our products, we are sending you our latest catalogues and price lists for Children’s Sport Shoes for your reference. If you are interested in any of the items, please let us know. We await your early reply. Yours faithfully,

商务英语基础上册Unit one 课后练习参考答案

Unit 1 Introductions and Greetings I: Listening & Speaking Task Two :Listen to the dialogue again and fill in the missing words. 1. boss 2. meet 3. lot 4. business 5. seat 6. card 7. mine 8. Coffee Task Three: Listen to the dialogue twice and decide “T” or “F”. 1. T 2. F 3. T 4. T Practice Comprehension of the Text I. Read the passage and decide whether the following statement are True or False. 1. F 2. F 3. T 4. F II. Translate the following sentences into Chinese. 1.恰当的介绍是以后沟通的好的开端。 2.握手是显示你对另一方的信任和尊敬。 3.一旦你被介绍，你将引起别人的关注。 4.通过重复另一方的名字来问候对方。 Word Study III. Give the English words or phrases for the meanings provided. 1.customer 2. communication 3. attract 4. custom 5. company 6. request 7. respect 8. proper IV. Fill in the blanks with the words or expressions given below. 1. respect 2. requested 3.look forward to 4.introduce 5. heard of 6. communication 7. respond 8. customer Grammar Exercises V. Complete the following sentences with the words in blanks. 1. When people meet for the first time 2. First, names and positions 3. a secretary 4. three basic rules 5. the beginning of the first meeting VI. Choose the best answer.

商务英语听力

商务英语听力篇一：商务英语口语学习商务英语口语学习球经济一体化步伐加快，越来越多的外企进入中国，中国与其他国家的贸易往来也日益频繁，无论是本国企业还是涌入中国的跨国公司都急需一大批既懂商务知识又会英语技能的商务英语专业人才。可是能真正成为这样的人才却不是一件容易的事情。一、巩固商务英语口语基础并提高学好音标，注意非音段层面的发音技巧的练习。模仿标准的语音语调，注意连读、弱读、失去爆破、音的同化等语言现象，解决普遍的发音问题，克服错误的发音习惯。可选择磁带、广播，电影中自己喜欢的声音模仿，而且材料要实用，要符合自己的兴趣和学习需求。同时，练习时要大声，要遵守先慢后快原则，口齿清楚，使口腔肌肉得到最充分的锻炼，以养成正确的发音习惯。ABC360有真人外教进行一对一的在线教学，可以帮助学生更好的发音。二、增加自信，突破心理障碍提高语言基本功的同时，需要逐渐树立起自信心。由于传统英语教育过于强调准确性，再加上传统文化中害怕出错丢面子等种种不利于英语口语学习的障碍心理，阻碍了口语流利性的提高。一些学生性格内向，缺乏自信，没有勇气，不善沟通与交流。而经过在ABC360和外教长期的全程英语课程与对话，可以使学生说英语越来越自然，不会觉得不好意思。三、有意识的培养商务文化知识导入商务文化意识，在情境中练习。第一，补充商务知识。一方面注意商务词汇的扩展。另一方面注意学习专业知识,了解、熟悉异国的政治制度、经济环境、法律体系、经营习惯以及商业价值观，培养过硬的外语运用能力。第二，提高商务情景中的表达和沟通能力。ABC360的外教除了是经验丰富的专业老师之外，也多许多本身有商务方面的教育背景，对学生商务方面知识的拓展有很大帮助。四、利用丰富的网络资源提高商务英语听力水平听是输入，说是输出，沟通要顺利进行缺一不可。因此，听力理解水平的高低直接影响口语交际的质量，因此，利用网络丰富的资源，搜索相关的听力和视频材料，以及口碑较好的系列商务英语口语素材。不过想要在工作的时候流利的说出一口英语需要一个漫长的过程，如果真的想学就一定能学好。篇二：商务英语听力与会话课程标准《商务英语听力与会话》课程标准课程代码：2212014 适用专业：商务英语专业一、课程性质 1、课程性质商务英语专业的培养目标是：培养德、智、体、美等方面全面发展，具有扎实的英语语言基础与专业技能和比较熟练的

商务英语函电王维平 Chapter 8参考译文及课后答案

Chapter 8 Learning Aims 学完本章，学生应能： 1．识别装船指示和装船通知； 2．熟悉一些模具产品名称； 3．掌握装运方面信件的结构以及相关术语和表达方式； 4．学会案例分析，并撰写与装运相关的信函。 Background Information 在国际贸易中，在装运前，买方通常把他们的装运需求发送给卖方，告知他们包装和标志，运输方式等，此为装运指示。卖方在装运货物后应立即向买方发送装船通知，告知他们装运情况。装船通知通常包含以下内容：（1）预计出发时间；预计到达时间（2）装船货物（3）船名（4）集装箱号（5）铅封号（6）所附单证装运当事人有三方，即货主，承运人和收货人。提单可被看作为货物收据、运输合同证明和物权凭证。 Letter 1

李友

Letter 2 Letter 3 Letter 4

Letter 5 Letter 6

Exercises I．Fill in the following blanks. 1. importance; urgent; advance; co-operation 2. circumstances; compelled; an alternative/alternatives; 3. extended; expired 4. pleasure; informing 5. in duplicate II．Translate the following sentences into Chinese. 1．我们很高兴在此通知，贵方所订的车灯模具已由“魅力”号货轮发出，将于5月15号抵达宁波。 2．我们很奇怪至今尚未收到于8月1号所订的螺钉，我方客户要求予以解释，因为他们急需此批货物。 3．由于交货长期延误，给我们带来不便。我们要求立即发货，否则，我们将不得不按合同规定取消订单。 4．请尽快安排装运我方所订的货物。 5．这艘货船将于7月20号左右驶往上海。 III．Translate the following sentences into English. 1. Upon receipt of the L/C, please effect shipment of the goods booked by us as soon as possible. 2. We are informed by ABC shipping company that S.S. “Beauty” is due to sail from your city to our port on or about 6th this month. 3. We are very much obliged for your kind cooperation. 4. We hope that these goods will reach you in time and turn out to your entire satisfaction. 5. We are in urgent need of the goods and have to request you to ship them without any further delay.

商务英语unit4参考答案

Unit 4 Advertising Part I Business Vocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. C1 Outdoor advertising is one of the fastest growing _______________ in the market. A markets B sections C segments D sectors D2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the world’s spending on advertising. A worthwhile B worthy C valued D worth C3 The soaring costs of TV are ______________ clients to consider alternatives. A making B driving C prompting D letting A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters. A exclusively B largely C greatly D inclusively C5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90. A works on B works away C works out D calculates D6 We are facing a ________________ with our market share. What are we going to do about it A promotion B sale C order D crisis A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns. A effective B efficient C effect D efficacious C8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer. A ensure B assure C convince D persuade B9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned. A offer B present C supply D furnish

商务英语听力

商务英语听力【课程代码】【课程中文名称】商务英语听力【课程英文名称】Business English Listening 【学分】1 学分【总学时】 26 学时【讲授学时】 26学时一、教学目标本课程教学目标为：了解更多更高层次的商务活动；理解如会展、物流、金融、投资、贸易、股票等商务活动基本程序；形成一定的商务活动中的语言交际能力；掌握获取商务信息的基本途径和方法。二、课程描述本课程的主要内容包括：通过学习本课程，学生对各种商务活动如新闻报道、新闻发布会、市场调查、市场分析、股票行情分析、政治文化等因素对商务活动的影响分析等将有进一步的了解。本课程以商务交际为语境，培养学生在商务领域中分析问题、解决问题、获取信息的能力，使学生能够运用所学到的商务知识为日后进入这一领域做好必备工作。三、课程性质及教学对象商务英语听力中级是全校外语类选修课程，本课程面向全校文理学生开设。开课1个学期，共26学时。四、教材选用 1.选用教材：《商务英语听力》（Business English: Successful Listening）第三册（虞苏美主编，高等教育出版社，2001） 2.学生使用教材说明： A 需要学生购买教材 B 教师根据教材内容发放活页材料 3.参考教材：《商务英语精读》（1-4册），张逸，高等教育出版社，2001 《商务英语泛读》（1-4册），吴长墉，高等教育出版社，2001 《商务英语口语》（1-4册），杨乾龙，高等教育出版社，2001

《商务英语写作》（1-2册），张春柏，高等教育出版社，2001 《商务英语词汇手册》，张春龙，高等教育出版社，2001 五、教学内容 Introduction Unit 1 Part I Passage A. Hong Kong Electronics Fair Passage B. First China Private Enterprises Fair Part II Passage A. Fortune Global Forum (1) Passage B. Fortune Global Forum (2) Part III Passage A. “Shanghai Five” Passage B. APEC 【参考学时】 4 学时【参考资料】[Internet, newspapers, radio and TV programs] Unit 2 Part I Passage A. EMS Sets to Speed up Passage B. Background of DHL Worldwide Express Part II Passage A. Introduction of DHL-Sinotrans Passage B. Philosophy of DHL-Sinotrans Part III Passage A. DHL Is Facing Fierce Competition Passage B. UPS to Extend Its Delivery Service 【参考学时】 4 学时【参考资料】[Internet, newspapers, radio and TV programs]

商务英语综合教程U1-U7课后答案

Unit 1 Company Profile 1.Translate the following Chinese terms into English. candidate patent industry personnel registered trademark core competency domain name intended market emerging market headquarter multinational corporation Chief Executive Officer stakeholder 2.Translate the following English terms into Chinese. 股本，股金总额以人为本的解决方案精于心简于形对客户的深入了解工业革命回收利用 3.Translation: 宝洁公司始创于1837年，是世界上最大的日用消费品公司之一。2007财政年度，公司全年销售额达682亿美元。在《财富》杂志评选出的全球500家最大企业中，排名第74位。宝洁公司在全球80多个国家设有工厂或分公司，所经营的300多个品牌的产品畅销160多个国家和地区，其中包括美容护理、居家护理、吉列产品等。每天，在世界各地，宝洁公司的产品与全球消费者发生着三十亿次亲密接触。宝洁大中华业务区包括1988年成立的中国大陆分公司、1987成立的香港分公司和1985年成立的台湾分公司。一九八八年，宝洁公司在广州成立了在中国的第一家合资企业－广州宝洁有限公司，从此开始了其中国业务发展的历程。宝洁总部位于广州,目

前在广州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及工厂，并在北京设立技术中心。二十年来，宝洁取得了飞速的发展，主要表现在：建立了领先的大品牌宝洁公司是中国最大的日用消费品公司，年销售额超过二十亿美元。我们在参与竞争的领域内占据了最大的市场份额。飘柔、舒肤佳、玉兰油、帮宝适、汰渍及吉列等品牌在各自的护发、个人清洁、皮肤护理、婴儿护理、洗衣粉、男士美容等产品领域内都处于领先的市场地位。业务保持了强劲的增长中国宝洁是全球业务增长速度最快的区域市场之一。目前, 宝洁大中华区的销售量已位居宝洁全球区域市场中的第二位,销售额也已位居前五位。建立了出色的组织结构伴随着公司的业务发展，宝洁的中国员工得到了迅速的成长。中国籍的员工占员工总数的97%以上，宝洁大中华区已成为向宝洁其他市场的重要管理人才输出地。承诺做模范企业公民宝洁向中国的各项公益事业捐款的总额已超过八千万元人民币（一千万美元），希望工程是宝洁公司慈善捐赠的最大接受者。 4.略 Unit 2 Business Meeting 1.Translation: Honorable Guests, Ladies and Gentlemen, Good evening! It is a great pleasure for me to attend, among all of you here the opening ceremony of the 2005 FORTUNE Global Forum on this pleasant

商务英语听力

课程单元教学设计 1. Stop complaining! 别发牢骚！ 2. You make me sick! 你真让我恶心！ 3. What’s wrong with you? 你怎么回事？ 4. You shouldn’t have done that! 你真不应该那样做! 5. You’re a jerk! 你是个废物/混球！ 6. Don’t talk to me like that! 别那样和我说话! 7. Who do you think you are? 你以为你是谁？ 8. What’s your problem? 你怎么回事啊？ 9. I hate you! 我讨厌你！ 10. I don’t want to see your face! 我不愿再见到你！ 11. You’re crazy! 你疯了! 12. Are you insane/crazy/out of your mind? 你疯了吗？（美国人绝对常用！） 13. Don’t bother me. 别烦我。 14. Knock it off. 少来这一套。 15. Get out of my face. 从我面前消失！ 16. Leave me alone. 走开。 17. Get lost. 滚开！ 18. Take a hike! 哪儿凉快哪儿歇着去吧。 19. You piss me off. 你气死我了。 20. it’s none of your business.

关你屁事！ 21. What’s the meaning of this? 这是什么意思？ 22. How dare you! 你敢！ 23. Cut it out. 省省吧。 24. You stupid jerk! 你这蠢猪！ 25. You have a lot of nerve. 脸皮真厚。一基本信息学生：应用英语09级一班和二班（学生特点：大一学生，高中学习侧重英语语法与写作，听力、口语相对薄弱）课程说明：第一学期（日常交际篇）要求学生在听懂不同情景的短篇对话、幽默故事和短文的基础上，着重训练复述、问答的能力；能判断不同听力材料的听力技巧。第二学期（涉外活动篇）难度适当提高，以商务材料为主，逐步过渡到以话题为中心，在听懂语言材料的基础上进行适量讨论和评述。听力和听说材料的难度和长度逐渐提高，提示逐渐减少。第三学期( 涉外业务篇) 内容涉及询价报价、谈判、付款方式、包装、保险、运输、索赔等涉外业务活动的各个方面，让学生通过听力和情景模拟熟悉上述场景所运用的基本语言。课程目标：培养具有商贸知识的应用型英语人才，主要为外贸进出口业、物流港口外轮代理业、旅游酒店服务行业培养管理、服务第一线的实用人才。课堂教学材料：1《商务英语听力》主教材选用高等教育出版社出版的《新编商务英语听力》，共四册，有“日常交际篇”、“涉外活动篇”、“涉外业务篇”及 “综合篇”。本学期使用《新编商务英语听力Ⅰ》，在完成教学要求基础上，适当补充各类主题的听力材料，以培养学生“听”的兴趣。 2 VOA special English 3 英语动画video 二单元设计本次课标题: Unit 3 Food & Drinks （第二部分：提升阶段）（本册是商务英语的基础，涉及商务活动的日常交际，本单元主题是围绕商务活动的饮食方面，本次课程是饮食方面听力的第二次课，在第一次热身课堂基础上，为学生对该话题的提升训练而设计的。）教学目标： 1 能力目标： ◆能听懂英语国家人士就饮食主题所作的讲话和交谈，能抓住所听语段中的关键词，理解话语之间的逻辑关系（涉及内容：点餐、中西饮食对比、中西饮食文化介绍）； ◆能自主判断不同听力材料所适用的听力技巧

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