跨文化商务交际答案

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跨文化商务交际-unit 8Cultural Varieties in Business Communication

跨文化商务交际-unit 8Cultural Varieties in Business Communication
如果新文化到来得过于迅速,又或者与原来单一文化相差过 于明显,就会由潜在的跨文化风险演变成跨文化冲突。比如 说,加拿大设立的美国跨国公司就无需做出明显的管理调整, 但是在中国很可能需要大幅度的改变以求更好地本地化。
管理人员是最能反映企业文化的内部群体,他们所秉持的 价值观和管理风格是企业文化的最佳反映。
PART III CHINESE SUMMARY
在跨文化商务沟通中,文化多样性(或者说差异性)表现得 非常显著。来自不同国家的人所代表的文化背景可能给对方 带来困惑。认识到这一点是跨文化商务沟通的基础,否则任 何细小的不协调都会给沟通破裂埋下伏笔,形成双方利益受 损的局面。
比如说,美国人在协议书上签字后会认为剩下的只是如何去 执行条款细目的事情;而来自中东的代表很可能觉得这只是 刚刚开始,表明双方达成合作意向,而今后发生的各种事情 需再行商议解决方法,他们并不打算认真履行协议规定的诸 多繁琐的条目。
【译文】今天,我们承认沃夫假说——认为一个人的语言 起点影响他或她的信息理解过程。
注:
萨丕尔-沃夫假说(Sapir–Whorf hypothesis) (语言相对论 Linguistic relativity)是一个关于人类语言的假说,由语言学 家兼人类学家沙丕尔(Edward Sapir)及其学生沃夫(Benjamin Whorf)所提出,是一门心理学及语言学的假说。这项学说 认为,人类的思考模式受到其使用语言的影响,因而对同 一事物时可能会有不同的看法。不过这项学说引起了一些 争议,也招致了一些批评。
【译文】文化价值观是对一种文化认同何为好、何为坏, 何为值得,何为重要由来已久的判定。
【注】 文化价值观(cultural values)是文化领域里一些现代和历史被重
视和被否认的理论及言行所引起的感想。价值观是有生命的,因 时间的游走引起的壮观或低迷的思潮。价值观是有年代作用的, 在不同的年代有着不同的价值。而价值观的确立,属于自然人本 身的认可和衡量,一个人经历的年代不同,价值观也不相同。

跨文化交际案例分析题及答案

跨文化交际案例分析题及答案

跨文化交际案例分析题及答案案例描述在跨国公司A的一个国际会议上,来自不同国家的员工们需要共同讨论一个重要项目。

会议进行了几天,但是却一直没有取得明确的进展。

不同国家的员工语言文化差异导致了沟通障碍,讨论过程中出现了许多误解和纠纷。

公司高层深感困惑,希望找到解决这个问题的方法。

障碍分析1. 语言障碍跨国公司A的员工来自不同的国家,他们使用的是各自母语进行交流。

除了英语是共同的工作语言外,其他国别的员工使用的语言差异较大。

这种语言差异导致了语言表达的不准确和理解的模糊,使得员工们无法正常交流和理解对方。

2. 文化差异不同国家的员工具有不同的文化背景和价值观念,这导致了他们在讨论过程中产生了误解和冲突。

文化差异可以涉及到对时间观念、权力关系、政治正确性和个人自由等方面的不同理解,这些差异会影响到他们的决策方式和工作方式,导致合作的困难。

解决方案1. 提供语言支持和培训跨文化交际的第一个挑战是语言障碍。

为了解决这个问题,公司可以提供语言支持和培训,以帮助员工们提高英语或共同工作语言的能力。

这可通过组织语言培训课程,雇佣专业翻译人员或提供翻译工具等方式实现。

提供语言支持和培训可以降低语言障碍,提高员工之间的沟通效率。

2. 开展跨文化培训除了语言障碍外,文化差异也是讨论中的一个重要问题。

公司可以组织跨文化培训,帮助员工了解不同文化之间的差异,并教授他们如何在跨文化环境中进行有效的沟通和合作。

该培训可以包括介绍不同文化的价值观、信念和行为准则,以及跨文化冲突解决的技巧和策略。

通过开展跨文化培训,可以提高员工对文化差异的认识和理解,促进跨文化交际的顺利进行。

3. 引入跨文化中介人为了解决跨文化交际中的难题,公司可以考虑引入跨文化中介人。

跨文化中介人是具有跨文化交际经验和能力的人员,他们可以在员工之间进行翻译和解释,协助双方理解并解决可能出现的误解和冲突。

跨文化中介人的介入可以减少员工之间的摩擦,促进合作和理解。

跨文化交际专业试题及答案

跨文化交际专业试题及答案

跨文化交际专业试题及答案一、选择题1. 跨文化交际中,以下哪个行为最可能被视为不礼貌?A. 直接注视对方B. 握手C. 鞠躬D. 保持微笑答案:A2. 在美国,人们通常在什么情况下会使用“please”?A. 要求别人做事B. 表达感谢C. 表达歉意D. 表达同意答案:A3. 在日本,以下哪种行为被认为是尊重的表现?A. 直接进入别人的办公室B. 敲门并等待允许C. 未经允许就坐下D. 直接打断别人说话答案:B4. 在阿拉伯文化中,握手时通常不包括以下哪个动作?A. 用右手B. 保持眼神接触C. 持续时间较长D. 同时用左手触碰对方答案:D5. 在中国文化中,赠送礼物时以下哪个行为是不恰当的?A. 包装礼物B. 赠送钟表C. 赠送书籍D. 赠送鲜花答案:B二、简答题1. 描述跨文化交际中非言语交流的重要性。

答案:非言语交流在跨文化交际中起着至关重要的作用,因为它可以传达情感、态度和文化背景。

非言语交流包括肢体语言、面部表情、眼神交流、声音的音调和节奏等。

不同的文化对这些非言语信号有不同的解读,因此理解和正确使用非言语交流对于跨文化沟通的成功至关重要。

2. 解释文化冲击是什么,并给出一个例子。

答案:文化冲击是指一个人在进入一个新文化环境时,由于文化差异而经历的心理和情感上的困惑、焦虑和不适。

例如,一个习惯于个人主义文化的西方人,当他第一次来到一个强调集体主义的亚洲国家时,可能会对那里的团队合作和群体决策感到不适应,从而经历文化冲击。

三、论述题1. 论述在国际商务环境中,了解和尊重不同文化的重要性。

答案:在国际商务环境中,了解和尊重不同文化对于建立和维护商业关系至关重要。

首先,了解不同文化可以帮助我们更好地理解商业伙伴的行为和期望,从而避免误解和冲突。

其次,尊重文化差异可以展示我们的开放性和包容性,这有助于建立信任和尊重,是长期合作关系的基石。

此外,跨文化交际能力也是全球化时代商务人士的重要技能,能够帮助企业在多元文化市场中取得成功。

跨文化商务沟通第六版课后答案

跨文化商务沟通第六版课后答案

跨文化商务沟通第六版课后答案二.正负判断。

(F,T)三,名词解释。

(一)Hofstede's four cultural dimensions(please provide examples if possible)霍夫斯泰德的四个文化维度(请提供例子,如果可能的话)答案:mean:Hofstede developed a model that identifies four primary dimensions for diferentiating cluture.is:1.Power Distance:include 1.small power distance rge power distance cluture.2.Individualism Versus Collectivism3.Masculinity versus Femininity4.Uncertainty Avoidance For example,the power of the United States views with the views of Arab countries there isa big difference to the U.S.power is not very fancy,they pay more attention to personal ability to play,the pursuit of power to be a lot less than the Arab countries;Arab countries due to national Institutional relations,focusing on the power of binding,thus,the Arab countries,institutions,whether government departments or enterprises are more or less with the power of color.(比如,美国对权力的看法跟阿拉伯国家的看法就存在很大的差异,美国不是很看中权力,他们更注重个人能力的发挥,对权力的追求比阿拉伯国家要逊色不少;阿拉伯国家由于国家体制的关系,注重权力的约束力,由此,阿拉伯国家的机构,不管是政府部门或者企业都多多少少带有权力的色彩。

跨文化商务交际(窦卫霖)

跨文化商务交际(窦卫霖)

①课本第三页1-Needs and Purposes for Communication•(1) survival (6) power•(2) cooperation (7)social needs•(3)personal needs (8) information•(4) relationships (9) making sense of world•(5) persuasion 劝说(10) self-expression用P4—P6 Survival、Co-operation、Personal needs. Relationships.persuasion……回答,不要求全部都写出来,但是至少要答四到五个,理解读懂还要有对这个词的解释②P6掌握交际的概念(Definition)•Communication refers to the act and process of sending and receiving messages among people.•Eg: buy computer via Internet•Communication—someone perceives behavior or its residue and attributes meaning to it.Communication has taken place regardless of whether that behavior is conscious or unconscious. Intentional or unintentional.③P10(很重要)交际的过程(the process)1. the components of communication•Message•Sender•Receiver•Channel•Noise•Feedback•Encoding/Decoding2. Models of communication•(1) the linear model•(2) the circular model•(3) the contextualized model④P14 交际的特征(Characteristics)里的黑体标题要看懂• 1. communication is dynamic 动态• 2. communication is irreversible不可撤销• 3. communication is symbolic符号性• 4. communication is systemic 系统性• 5. communication is self-reflective自我反映性• munication is interactive 交互性•7. communication is complex 复杂性⑤P22里的最后一段中影响跨文化交际的主要三个因素Language barriers,different values,different cultural patterns of behavior⑥ICC与ICBC的概念1. intercultural communication (ICC)•--interpersonal communication between members of different cultures.2. intercultural business communication (ICBC)•--communication within and between businesses that involve people from more than one culture⑦P31课后练习中的Discussion Questions的前三个问题⑧P41 关于文化的概念在这页的第五段•Culture is the total accumulation(积累)of beliefs, customs, values, behaviors, institutions (习俗)and communication patterns(样式)that are shared, learned and passed down through the generations in an identifiable group of people.⑨P42 文化的特点还要解释四个到五个• 1. culture is not innate; it is learned (e.g. sneezing)• 2. culture is transmitted from generation to generation• 3. culture is selective• 4. the facets of culture are interrelated (e.g. women’s movement)• 5. culture is ethnocentric• 6. culture is subject to change⑩P46价值观的概念(definition of value)•One’s principles or standards, one’s judgment of what is valuable or important in life • A broad tendency to prefer certain states of affairs over others. (Hofstede P46)• A conception, explicit or implicit, distinctive of an individual or characteristic of a group, of the desirable which influences the selection from available modes, means, and ends of action.⑾P45(重点)values from the core of culture• 1.values form the core of culture• 2. values are the deepest manifestations of culture and most difficult to understand by an outsider. (symbols-heroes-rituals-values, by Hofstede)⑿P48 价值观的分类• 1.universal values (e.g., happy life)• 2.cultural-specific values (e.g.. modesty for Chinese culture)• 3. peculiar expression or deviations of individuals within cultures (subjective culture)⒀P49 价值观是怎样形成的?how to get one’s value?• 1. from one’s family• 2.from school education teachers• 3. from one’s peers• 4. from society at large⒁P59(很重要)hofstede-Bond's Value Dimensions•Individualism vs. Collectivism (P.61)•Power Distance•Uncertainty Avoidance•Masculinity vs. Femininity回答这个题目时要说这个理论是谁写的,叫什么名字,理论是什么(从P60-64四个角度回答)还要解释,还要给例子,比如P62的图表。

2020智慧树,知到《跨文化商务沟通》章节测试[完整答案].docx

2020智慧树,知到《跨文化商务沟通》章节测试[完整答案].docx

最新资料欢迎阅读2020 智慧树 , 知到《跨文化商务沟通》章节测试 [ 完整答案 ]智慧树知到《跨文化商务沟通》章节测试答案见面课:冰山之下 -- 商业广告中的文化价值观1、问题 :Culture is like an iceberg. Only a small partof culture is visible. For instance, food, dress, paintings areall apparent to eyes. But a great part of culture is hidden under the water, such as _, , and so on.选项:A:viewsB:attitudesC:architectureD:customs答案 :【views;attitudes;customs】2、问题:Originally Geert Hofsted developed a model that identifies four primary cultural dimensions: _, , Individualism versus Collectivism, ___.选项:A:Power DistanceB:Long- versus Short-Term OrientationC:Uncertainty AvoidanceD:Masculinity versus Femininity答案 :【Power Distance;Uncertainty Avoidance;Masculinity versus Femininity】3 、问题 :Chinese consumers can be ascribed to the values of conformity and “face ”.选项:A:对B:错答案 :【对】4、问题 :It ”s better for advertisers to realize and take note of the different cultural values and make corresponding adjustments to their advertising appeals.选项:A:对B:错答案 :【对】5、问题 :The Americans have the spirit of innovationand risk-taking. They are not willing to cope with uncertainties inherent in life and can tolerate and accept new ideas and strangers.选项:A:对B:错答案 :【错】见面课:商业宣讲实践1 、问题 :In the presentation of GTech, the first part is to introduce some basic information about GTech.选项:A:对B:错答案 :【错】2、问题:PPT with paragraphs of text significantly decreases the attention of the audience.选项:A:对B:错答案 :【对】3 、问题 :Keeping your hands in your pockets during the presentation shows your confidence.选项:A:对B:错答案 :【错】4、问题:Images in PPTcan distract people ”s attention andmake the message less powerful.选项:A:对B:错答案 :【错】5 、问题 :A subtle nod, smile or placement of your hands can drastically change the meaning of your words.选项:A:对B:错答案 :【对】6 、问题 :What is the most obvious difference among informative presentation,persuasive presentation,and goodwill presentation? ( )选项:A:the audienceB:the informationC:the purposeD:the language答案 :【the purpose】7、问题:GTech is a __ company ( )选项:A:foodB:technicalC:mediaD:consultative答案 :【food】8、问题:Which is NOTthe need of Japanese hospitals on robot nurses? ( )选项:A:error-orientedB:integratedC:autonomousD:error-free答案 :【error-oriented】9 、问题 :Which can NOT help you identify your audience in preparing a business presentation? ( )选项:A:AgeB:AppearanceC:OccupationD:Interest答案 :【Appearance】10 、问题 :Which can NOTattract audience ”s attention? ( )选项:A:Use a rising intonationB:Stress important wordsC:Use short sentences at the start of a pointD:Keep on talking答案 :【Keep on talking】见面课:跨文化商务谈判模拟1、问题:In some Asian cultures, such as in China and Japan,they will adapt the indirect approach.选项:A:对B:错答案 :【对】2、问题:To the successful negotiations,the two sides mustfirst understand the cultural differences.选项:A:对B:错答案 :【对】3、问题:High-context cultures are relational,collectivist,intuitive, and contemplative.选项:最新资料欢迎阅读A:对B:错答案 :【对】4 、问题 :Germans make it very clear about the prices, conditionsand ways of acting.选项:A:对B:错答案 :【对】5、问题:According to the negotiating objectives, goals for negotiations can be included:desired goal, acceptable goal and bottom goal.选项:A:对B:错答案 :【对】6、问题:It is appropriate to use your right hand to exchangebusiness cards in Indian cultures.选项:A:对B:错答案 :【对】7、问题:Saudis do require as much personal space as mostWestern cultures.选项:A:对B:错答案 :【错】8 、问题 :There should be no more than three colors in businessformal attire for men.选项:A:对B:错答案 :【对】9 、问题 :In Finland, a gift is not expected on the first visit, butwould be expected on a subsequent visit.选项:A:对B:错答案 :【对】见面课:障碍与沟通 -- 跨文化商务案例分析1、问题:What are the reasons for the Toyota Recall Crisis?选项:A:The failure of the public relationsB:A culture of deferenceC:Employee”s LoyaltyD:Communication across cultures答案 : 【The failure of the public relations;A culture of deference; Employee ”s Loyalty;Communication across cultures】2 、问题 :When responding to consumer safety issues, thetypical Japanese corporation”s response is __.选项:A:Minimization of the problemB:Reluctance to recall the productC:Criticize the team membersD:too little compassion and concern for customers答案 :【Minimization of the problem;Reluctance to recall the product;too little compassion and concern for customers】3 、问题 :There are many ways of examining culturaldifferences and their impact on international management.Culture can affect ____.选项:A:technology transfer9最新资料欢迎阅读B:managerial attitudesC:managerial ideologyD:business-government relations答案 :【technology transfer;managerial attitudes;managerial ideology;business-government relations】4 、问题 :How can the culture of a society directly affect management approaches?选项:A:centralized versus decentralized decision makingB:safety versus riskC:stability versus innovationD:individual versus organization loyalty答案 : 【centralized versus decentralized decision making; safety versus risk;stability versus innovation】5、问题:Which statement in the following French culture is not right?选项:A:Social class is important and social interactionsare affected by class stereotypes.B:The French may admire or be fascinated with people who disagree with them.C:The French are very status conscious, and they liketo provide signs of their status.D:The French focus on good connections, which can resultin lower costs for doing business.答案 :【The French focus on good connections, which can result in lower costs for doing business.】6、问题:Which factor needs to be considered when pursuing business in Brazil?选项:A:Physical contact is acceptable as a form of communication.B:Brazilians tend to trust others, so be sure to form astrong relationship before bringing up business issues.C:Appearance is very important, as it will reflect both you and your company.D:Patience is not important.答案 :【Physical contact is acceptable as a form of communication.;Appearance is very important, as it will reflect both youand your company. 】第一章1 、The belief that your own cultural background, including ways ofanalyzing problems, values, beliefs, language, and verbal andnonverbal communication, is superior.culturecommunicationethnocentrismsender答案 : ethnocentrism2、The total accumulation of beliefs, customs, values,behaviors, institutions and communication patterns that areshared, learned and passed down through the generations inan identifiable group of people.intercultural communicationculturebusiness communicationfeedback答案 : culture3 、 A process by which information is exchanged between individuals through a common system of symbols, signs, orbehavior, or the exchange of thoughts, messages, or information,as by speech, signals, writing, or behavior.ethnocentrismnoisecommunicationhorizontal communication答案 : noise4、The communication is within business and administration,aiming at a common objective and p rofits for both theindividuals and organizations.lateral communicationethnocentrismbusiness communicationintercultural communication答案 : business communication5、The communication at the same level in an organization.horizontal communicationethnocentrismbusiness communicationlateral communication答案 : horizontal communication6、Whenculture is contrasted with nature, it can be defined as“ life way of a population” in its broad sense, meaning whatcharacterizes the particular way of life of a population.对错答案 :错7 、Culture is all men”s medium; there is no aspect of human life that is not touched and altered by culture.对错答案 :对8、The culture shown in an onion consists of two levels;a level of norms and values, or an invisible level of resultant behavior or artifacts of some form.对错答案 :错9、Culture cannot be known without a study of communication, and communication can only be understood with an understanding of the culture it supports.对错答案 :对10 、In the global village, neighbors communicate free oftroubles and difficulties.对错答案 :错11 、With the integration of language into the fabric ofculture, confusion and dysfunction would reign and the culture would fail.对错答案 :错第二章1 、A good mastery of grammar of one language can guarantee a successful communication.对错答案 :错2、Long before writing was developed,we learned to speak first.对错答案 :对3、There should always be an attachment at the end of abusiness memo.对错答案 :错4、A recommendation report is to recommend something to others.对错答案 :错5、Which is not verbal communication?Chat with your leaders and colleaguesDiscuss an issue in a groupGreeting with a smileLeave a message答案 : Greeting with a smile6、____ refers to anything that distorts the message the source encodes.NoiseMessageSourceContext答案 : Noise7 、It is a universal truth that language is by culture and in turn it __ culture.influenced, reflectsdisplayed, influencesdetermined, reflectsshaped, influences答案 : influenced, reflects8、Why should we take notes during a business call?Listen attentivelyServes as a record to take follow-up actionReport on the call to someone else Reflecton the call答案 : Listen attentively,Serves as a record to take follow-up action,Report on the call to someone else9 、 How can you identify your audience in preparing a business presentation?AgeAppearanceInterestOccupation答案 : Age,Interest,Occupation10 、Before making a business call, what kind of questionscan you reflect?Do you need to report to your boss?Do you need to get information?Do you want to sell something, or convince the person ofan idea?Do you need to ask for the person”s help or support?答案: Do you need to get information?,Do you want tosell something, or convince the person of an idea?,Do youneed to ask for the person ”s help or support?第三章1、Nonverbal behavior reflects the speaker”s subconciousness.对错答案 :A2 、Depending on the culture,a smile can indicate joy and amusement, it can also indicate embarrassment.对错答案 :A3 、Posture is the position in which you hold your body when standing or sitting.最新资料欢迎阅读对错答案 : 对4 、 Intimate distance is most common when friends, old classmates,acquaintances and relativestalk.对错答案 : 错5、People in __ cultures usually view silence as lack ofcommunication and are generally ____ with it.low context uncomfortablehigh context uncomfortablelow context comfortablehigh context comfortable答案 :low context uncomfortable6 、 Which of the following countries uses high-contextlanguage?CanadaGermanyJapanUnited States答案 :Japan最新资料欢迎阅读7 、 The function of nonverbal signs is sometimes indispensible. For example, placing your index finger to yourlips as an alternative to saying“Please calm down so that I can speak ” is a case of ____.complementingrepeatingcontradictingsubstituting答案 :substituting8 、 Which statements are correct about nonverbalcommunication?Nonverbal behavior is easily controlledA smile sometimes doesn”t mean a sincere smileNonverbal behavior accounts for much of the meaningwe derive from conversation.Nonverbal communication is more than the complementof verbal communication.答案 :9、Howdoes nonverbal behavior control the pace or flow of communication?Be silentGesture of stoppingClap handsRaise voice答案 :Be silent Gesture of stopping Clap hands Raise voice10 、 Which of the countries belong to individualistic culture?ItalyAmericaFranceGreece答案 :Italy America France第四章1、Power distance is a conceptual was developed by Hofstede to describethe extent to which the less powerful members of organizations and institutions accept and expect that power is distributed unequallythe power of multinational organizationsthe power differential between developed and less developed countriesthe power difference between men and women答案 :2、Hofstede”s _ index measures the extent to which the lesspowerful members of organizations and institutions (like thefamily)accept and expect that power is distributed unequally. value orientationcultural dimensionscultural valuespower distance答案 :power distance3、These are the most significant studies of cultural values except ___.Hall's High- and Low- Context TheoryKluckhohn and Strodtbeck's five Value OrientationsFons Trompenars”s model of culture with seven dimensions Geert Hofstede's six Cultural Dimensions答案 :Fons Trompenars ” s model of culture with seven dimensions4、 The opinion that everyone has a position andclearly defined privileges is____.a view of hierarchical structure of social relationshipa view of group orientation of social relationshipa view of individual orientation structure of social relationshipnone of the above答案 :a view of hierarchical structure of social relationship5、Low-context communication is characterized by explicitspeaking.对错答案 : 对6、Chinese culture is high-context in comparison to westernculture.对错答案 : 对7、Cultures with a large power distance are hierarchicalcultures.对错答案 : 对8 、At the core of uncertainty avoidance is the idea thatthe future is predictable.对错答案 : 错9 、Power distance in Hofstede's cultural dimensions is roughly similar to the value Kluckhohn calls hierarchy.对错答案 : 错10 、 In a culture emphasizing masculinity,it is more possible for men to play a nurturing role.对错答案 : 错第五章1、Etiquette is simply showing respect for others.对错答案 : 错2 、 Etiquette refers to the guideline for knowing how tobehave appropriately in all situations.对错答案 :A3、 Kiss greeting usually happen between two men inthe United States.对错答案 : 错4、It”s OK to write on someone”s business card.对错答案 :B5、A handshake should be friendly or respectful gesture,not a show of physical strength. So we should not squeeze other ” s hand too hard.对错答案 :A6 、Before a dish is served, napkins can be placed eitheron the plate or on the left of forks.对错答案 :A7、You”re invited to a business dinner. When do you take your napkin from the table and place it on your lap?Open it immediately.Wait for the host to take his or her napkin before takingyours.Wait for the oldest person at the table to take his or hers.Wait for all the ladies to take theirs before taking yours if you are a gentle man.答案 :Wait for the host to take his or her napkinbefore taking yours.8、 Which of the following behavior is appropriate ina business dinner?Use the napkin to wipe your nose.Cut all the food in your plate into small pieces.Sip from the side of the spoon when eating soup.Use the knife with your right hand.答案 :CD9、What are the benefits of humor in the workplace?Humor can reduce stress.Humor can block negative emotions.Humor can help people develop rapport with each other.Humor can help solve problems.答案 :ABCD10 、In many Asian countries, the way you treat someone”s business card is a reflection of:How serious you are about the outcome of the meeting.How much you respect them as a person.What you think of their country.company and title.答案 :ABCD第六章1 、 In some high-context cultures,public display ofemotions is a sign of immaturity and a potential cause of shame to the group.对错答案 :A2、Whether an international business negotiation succeedsor not is not only determined by the strategies and skills used in formal negotiation, but also closely related towhether enough careful preparation has been made.对错答案 :A3、In the opening phase, the atmosphere is the only factor we should consider.对错答案 : 错4 、Bargaining strength refers to the degree of movementthat is possible for each party with respect to individual issues on the agenda.对错答案 : 错5、In some Asian cultures, they will use communication to encourage harmony, preserve face, and develop ____ relationships.Short-termLong-termMiddle-termShort run答案 :Long-term6、The purpose of bargaining is to settle the differencesthat stand in the way of an agreement. Settling the differences involves____.high-context and low-contextconcession andreappraisaladjustment and compromiseaims and objectives答案 :adjustment and compromise7、The proposal should be based on a sound analysis of thebuyer ”s current situation,taking into account of ____ and ____ within which the transaction takes place.the commercial circumstances, the overall contextthe corporate credit, the bank accounting bookthe manager ”s stability, the site selectionthe commercial invoice, the chief negotiator”s ability 答案 :the commercial circumstances, the overall context8、Differences in____, ____, and____ have a profound impact on how successfully the parties are able to negotiate or conduct business transactions.BehavingWays of thinkingManaging conflictHuman resources答案 :9、The political system,____, and the counterpart may insome way determine the success or failure of the negotiation.The legal systemThe business systemThe financial systemInfrastructure and logistics system答案 :ABCD10 、The specific tasks of the opening phase are concluded: To explain the concrete issueTo create suitable atmosphereTo state proposal in opening phaseTodeclare for our intention答案 :ABCD。

跨文化商务沟通教程答案

跨文化商务沟通教程答案
以下是跨文化商务沟通教程的答案:
1.跨文化沟通的重要性:
跨文化沟通非常重要,因为它有助于构建和维护更有效的国际业务关系。

它有助于更有效地理解国际业务伙伴,把握他们的需求和偏好,并解决不同地区可能存在的问题。

2. 在商务沟通中应该采用的技巧:
第一,最重要的是理解双方文化差异,勇于接受新的文化观念。

第二,了解术语,注意你的言辞和沟通方式,确保双方交流的含义保持一致。

第三,传达细节,牢记包含文化差异的沟通未必一定完美,有时需要多次传达才能达到合理的结果。

第四,尊重所有参与者,克服文化差异而保持尊重,以达到预期的结果。

3.跨文化沟通最重要的事情:
跨文化沟通最重要的事情就是努力理解世界上不同文化的差异,并将这些文化差异纳入到自己的业务沟通中。

另外,还要注意保持商业礼仪,建立正确的文化关系,以便顺利完成任务和达成最佳结果。

《跨文化商务沟通》第一章 文化、沟通及跨文化沟通课后练习

《跨文化商务沟通》第一章文化、沟通及跨文化沟通课后练习一、单项选择题共12 题1、Cultural bias is unavoidable since there was a long process of culture ()in world history.A . separationB . communicationC . progressD . communicat参考答案:A2、Although there are many cultural barriers among different cultures, there are also certain proper channels to()among different nations.A . argumentB . communicateC . disputeD . transport参考答案:B3、Culture has variety of characteristics but not ().A . sharedB . learnedC . ethnocentricD . invariability参考答案:D4、Only outward symbols of a culture are visible, while the most important aspects of a culture are invisible. This phenomenon is often compared as a metaphor ().A . blanketB . icebergC . iceboxD . invisible man参考答案:B5、()The communication between people from different cultures when a member of one culture produces a message for consumption by a member of another culture.A . business communicationB . cultural communicationC . intercultural communicationD . vertical communication参考答案:C6、()A process by which information is exchanged between individuals through a common system of symbols, signs, or behavior, or the exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior.A . communicationB . messageC . informationD . transformation参考答案:A7、()The communication is within business and administration, aiming at a common objective and profits for both the individuals and organizations.A . cultural exchangeB . business exchangeC . business communicationD . intercultural communication参考答案:C8、Culture and language are not the same, but they ().A . link each otherB . are essentially differentC . can be substituted each otherD . have different aspects参考答案:A9、()The belief that your own cultural background, including ways of analyzing problems, values, beliefs, language, and verbal and nonverbal communication, is superior.A . communicationB . cultureC . prejudiceD . ethnocentrism参考答案:D10、()The total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people.A . cultureB . beliefC . environmentD . institution参考答案:A11、()The communication at the same level in an organization.A . vertical communicationB . horizontal communicationC . business communicationD . directive communication参考答案:B12、Lateral communication could be expressed as ().A . single communicationB . prejudice communicationC . directive communicationD . horizontal communication参考答案:D二、判断题共12 题1、Culture could be understood as variety of ways of social lives for different nation or groups in the world.对错参考答案:正确2、With the integration of language into the fabric of culture, confusion and dysfunction would happen and the culture would be destroyed.对错参考答案:错误3、Culture is all men's medium; there is no aspect of human life that is not touched and altered by culture.对错参考答案:正确4、The culture shown in an onion consists of two levels: a level of norms and values, or an invisible level, and a visible level of resultant behavior or artifacts of' some form.对错参考答案:正确5、Culture cannot be known without a study of communication, and communication can only be understood with an understanding of the culture it supports.对错参考答案:正确6、In the global village, neighbors communicate free of troubles and difficulties.对错参考答案:错误7、Culture could be understood as the only universal way of life in the world.对错参考答案:错误8、The terms of intercultural communication and international communication can be used interchangeably.对错参考答案:正确9、Intercultural communication could be the communication between persons of different cultures.对错参考答案:正确10、Stereotypes, like culture itself, are learned in a variety of ways. They are the products of limited, lazy, and misguided perceptions.对错参考答案:正确11、The culture shown in an iceberg consists of two levels: a level of norms and values, like an invisible iceberg under sea level, and a visible level of characteristics, like the visible iceberg above sea level.对错参考答案:正确12、It is impossible for us to communicate with another totally different culture.对错参考答案:错误三、简答题共 3 题1、有人说,“掌握了对方的语言,就消除了跨文化沟通的障碍”。

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一,名词对应。 (Kinesics):the nonverbal behavior related to the movement of the body or part of the body. (身势):非言语行为相关的运动身体肌肤上或局部的身体。 (etiquette):it refers to manners and behavior considered acceptable in social and business situations. (礼仪): 它指的是礼貌和行为认为是可以接受的,在社会和商业管理硕士学位。 (pragmatics):it is the study of how speakers use the language to reach successful communication, and the study of the effect that language has on human perceptions and behaviors. (语用学): 它是研究如何说话者可以运用语言达到成功的交际,而且该研究结果的语言对人类的观念和行为。 (power distance):the degree to which power differences are expected and accepted by society. (权力距离): 在何种程度上的力量和接受不同是被期望的社会。 (Values): a learned organization of rules for marking choices and for resolving conflicts. (价值观): 学会组织的规则为标志的选择和解决冲突。 (reverse culture shock):it refers to the “shock” one experiences upon returning to one’s home culture after growing used to a new one. (反向文化冲击): 它指的是“震惊”一经使用后返回到一个新的增长一对一的家居文化体验。 (Recovery stage):a stage of culture shock characterized by gaining some understanding of the new culture. (恢复期): 一阶段的文化冲击获得一些新的文化的理解的特点。 (Semantics): it is the study of the meaning of words, a system that relates words to meaning. (语义): 这是含义的话,一个系统,涉及词意义的研究。 (Memo):it is a hard-copy document, used for communicating inside an organization, usually short. (备忘录):这是一个硬拷贝文件,供组织内,通常短暂交流使用。 (proxemics):the study of people’s perception and use of space. (空间关系学): 人们的看法和空间利用研究。 (uncertainty avoidance):the degree to which the society is willing to accept and deal with ambiguity and uncertainty. (不确定性规避): 在何种程度上愿意为社会接受和处理模糊性和不确定性。 (masculinity):the degree to which traditional male values are important to a society. (阳刚之气): 在何种程度上传统的男性价值观是很重要的一个社会。 (Individualism):the degree to which individual decision-making and action is accepted and encouraged by the society. (个人主义): 在何种程度上个人决策和行动是社会所接受和鼓励。 (taboos):practices or verbal expressions considered by a society or cultures as improper or unacceptable. 精品文档 。 2欢迎下载

(禁忌):方式或一个社会或文化视为不当或不可接受的口头表达。 (superstitions):beliefs that are inconsistent with the knows laws of science or what society considers to be true and rational. (迷信):信仰与科学规律的认识还是什么社会认为是真实和理性的不一致。 (culture shock):this term expresses the lack of direction, the feeling of not knowing what to do or how to do things in a new environment, and not knowing what is appropriate or inappropriate. (文化冲击):这个词表达了缺乏方向,在不知道该怎么做或如何在新的环境的东西,不知道什么是适当或不适当的感觉。 (rejection): a coping mechanism against culture shock in which we think we don’t need anybody, and we are coping fine alone. (拒绝):一对文化的冲击中,我们认为我们不需要任何人,我们是很好应付独自应对机制。 (customs):they are behaviors generally expected in specific situations and are established, socially acceptable ways of behaving in given circumstances. (习俗,):他们普遍预计的具体情况和建立行为,在一定情况下表现为社会接受的方式。 (personal territory):it refers to the space that people have for their own activities. (个人领域):它指的是空间,人们为自己的活动

二.正负判断。(F,T) 三,名词解释。 (一)Hofstede's four cultural dimensions (please provide examples if possible) 霍夫斯泰德的四个文化维度(请提供例子,如果可能的话) 答案:mean: Hofstede developed a model that identifies four primary dimensions for diferentiating cluture .is: 1. Power Distance :include 1. small power distance cluture. 2. large power distance cluture . 2. Individualism Versus Collectivism 3. Masculinity versus Femininity 4. Uncertainty Avoidance For example, the power of the United States views with the views of Arab countries there is a big difference to the U.S. power is not very fancy, they pay more attention to personal ability to play, the pursuit of power to be a lot less than the Arab countries; Arab countries due to national Institutional relations, focusing on the power of binding, thus, the Arab countries, institutions, whether government departments or enterprises are more or less with the power of color. 比如,美国对权力的看法跟阿拉伯国家的看法就存在很大的差异,美国不是很看中权力,他们更注重个人能力的发挥,对权力的追求比阿拉伯国家要逊色不少;阿拉伯国家由于国家体制的关系,注重权力的约束力,由此,阿拉伯国家的机构,不管是政府部门或者企业都多多少少带有权力的色彩。) (二) low context culture (please provide an examples if possible) 低语境文化(请提供一个例子,如果可能的话) 精品文档 。 3欢迎下载

答案 the low context culture is the listener knows very little and must be told practically everything. 低语境文化就是听众知道很少,几乎一切都必须被告知) Example:1: A German, an American, a Japanese to the same restaurant, ordered a hamburger are the result of the negligence of the cook the meat of the three have burned the hamburgers, and asked the three people would say

German paste directly criticize the meat, criticized the chef; Americans said that although the meat tastes very good, but bread, salad, shallot taste pretty good; The Japanese would say, bread, salad, onion is delicious. (一个德国人,一个美国人,一个日本人到同一家餐厅,都点了一个汉堡,结果由于厨师的疏忽把三个汉堡中的肉都烤糊了,问,三个人会对此次说什么:德国人会直接批判这个糊了的肉,批评这个厨师;美国人会说,虽然肉的口味不太好,但是面包,沙拉,香葱的味道还不错; 日本人会说,面包,沙拉,香葱的味道不错。) 2. American contracts are usually about ten times longer than French contracts. Americans like to have a lot of the context stated explicity.The French don’t care very much about the explanation,as much of the information is taken for granted.

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