步入商界-unit-7PPT课件
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商务英语阅读Unit 7-叶兴国ppt课件
UNIT 7
9. Loan word外来词构词法: 如：
karoshi (日语) ：过劳死；
westpolitik(德语) ：东欧国家的西方政策等。
10. Coinage创新式构词法 : 如：
1) 政治领域：Ground Zero世贸废墟, the global coalition against terror全球反
READING SKILLS:
Business English: A Reading Course
INTRODUCE THE BASIC INFORMATION ABOUT BUSINESS ENGLISH READING
UNIT 7
6. Onomatopoeia拟声词构词法:
1) 直接~: 音与义基本吻合，能直接产生音义之间的互相联想，使 用频率高。
?人类基因组数据库genomedatabase该数据库1990年初建于美国霍普金斯大学是一个专门汇集存储人类基因组数据的数据库其中包括了全球范围内致力于人类dna结构和100000种人类基因序列研究的分析成果
Business English: A Reading Course
UNIT 7
2014.11
Unit 5: Affixation; Compounding; Unit 6: Conversion; Blending; Shortening; Unit 7: Onomatopoeia; Back formation; Formation of nonce words; Loan
word; Coinage
恐联盟 political pluralism政治多元化, bushism布什执行的强硬政策等。
2) 经济领域：G-7 nations 7国集团, cyclic/bubble economy循环经济, bubble
Unit7PPT课件
7句式: There be sb. doing sth. 有某人在做某事
.
5
8.wake up 醒来 wake sb. up 叫醒某人
9. in 25 to 50 years 25至50年之后 10.hundreds of 许多，数以百计的
1 hundred(百), thousand(千)等数词，当表示具体具体的 数量时，其后不加s, 不和of连用。 三百three hundred 五千five thousand 2 当表示不确定的数量时, hundred后加s且与of 连用 数百名学生hundreds of students 数千名工人thousands of workers 15.some......others 一些......另一些 16.fall down 倒塌
肯定句：There will be ＋名词（短语） 否定句：There will not / won’t be ＋名词（短语） 一般疑问句：
Will there be ＋名词（短语）？
----Yes, there will. / No, there won’t.
注： more 更多 可以修饰可数名词和不可数名词。
基本句型：
肯定句 主语 + will +V原形 否定句 主语 + will +not + V原形
一般疑问句 Will +主语 + V原形… ? 特殊疑问句 特殊疑问词 + 一般疑问句
简略回答
Yes, 主语+ will. No, 主语+ won’t.
.
1
1. live to be +基数词+years old 活到。。 。岁
few-fewer 只可修饰可数名词 eg: fewer books little-less 只可修饰不可数名词 eg: less water
.
5
8.wake up 醒来 wake sb. up 叫醒某人
9. in 25 to 50 years 25至50年之后 10.hundreds of 许多，数以百计的
1 hundred(百), thousand(千)等数词，当表示具体具体的 数量时，其后不加s, 不和of连用。 三百three hundred 五千five thousand 2 当表示不确定的数量时, hundred后加s且与of 连用 数百名学生hundreds of students 数千名工人thousands of workers 15.some......others 一些......另一些 16.fall down 倒塌
肯定句：There will be ＋名词（短语） 否定句：There will not / won’t be ＋名词（短语） 一般疑问句：
Will there be ＋名词（短语）？
----Yes, there will. / No, there won’t.
注： more 更多 可以修饰可数名词和不可数名词。
基本句型：
肯定句 主语 + will +V原形 否定句 主语 + will +not + V原形
一般疑问句 Will +主语 + V原形… ? 特殊疑问句 特殊疑问词 + 一般疑问句
简略回答
Yes, 主语+ will. No, 主语+ won’t.
.
1
1. live to be +基数词+years old 活到。。 。岁
few-fewer 只可修饰可数名词 eg: fewer books little-less 只可修饰不可数名词 eg: less water
商务英语阅读(上册)unit 7-PPT精品文档
匡威全明星经典帆布鞋已成为全世界家喻户晓的帆布鞋代名词被誉为帆布鞋中的劳斯莱斯集复古流行环保于一身同美国历史悠久的品牌如麦当劳快餐可口可乐饮料福特汽车李维斯牛仔裤一样成为美国文化精神的象征
Unit Seven
Teaching Objectives
了解耐克的首席执行官奈特的生平 了解耐克品牌的创立过程 了解耐克公司不同寻常的品牌营销策略
After returning from Japan in 1964, the 26-year-old Knight began peddling Onitsuka running shoes across the Pacific Northwest. Knight still kept his day job as an accountant. But he persevered, convinced that his inexpensive, high-performance shoes could beat the top "sneakers"--Adidas, Converse All-Stars and Keds--in the market. By 1969, Knight sold a million bucks worth of Onitsuka shoes bearing his Blue Ribbon Sports label. In 1971, Knight decided he could retire his accountant's wing tips. It was also time to give his fledgling company a new name and logo. Knight favored "Dimension Six," but his 45 employees thankfully laughed that one down. Then Jeff Johnson, a fellow running geek, proposed a name that came to him in a dream: Nike, for the Greek winged goddess of victory. The company paid $35 to commission a new logo--a "swoosh"--and the new shoe debuted at the 1972 Olympic trials in Eugene, Ore.
Unit Seven
Teaching Objectives
了解耐克的首席执行官奈特的生平 了解耐克品牌的创立过程 了解耐克公司不同寻常的品牌营销策略
After returning from Japan in 1964, the 26-year-old Knight began peddling Onitsuka running shoes across the Pacific Northwest. Knight still kept his day job as an accountant. But he persevered, convinced that his inexpensive, high-performance shoes could beat the top "sneakers"--Adidas, Converse All-Stars and Keds--in the market. By 1969, Knight sold a million bucks worth of Onitsuka shoes bearing his Blue Ribbon Sports label. In 1971, Knight decided he could retire his accountant's wing tips. It was also time to give his fledgling company a new name and logo. Knight favored "Dimension Six," but his 45 employees thankfully laughed that one down. Then Jeff Johnson, a fellow running geek, proposed a name that came to him in a dream: Nike, for the Greek winged goddess of victory. The company paid $35 to commission a new logo--a "swoosh"--and the new shoe debuted at the 1972 Olympic trials in Eugene, Ore.
新编商务英语泛读 1 Unit7第一课PPT课件
2
Words:
sector characteristic interior decorate accountant architect liability collapse maximum transfer subscribe compulsory out of the question
部分，部门 特征， 特性 内部的 装修，装饰 会计人员，会计师 建筑师 责任，负债，债务 崩溃，突然的失败 最大限度 转让 认购 Biblioteka 制的 不可能的，不值得考虑的7
Advantages:
❖ The owner can be his own boss and keep all the profits.
❖ He doesn’t need much capital to start the business.
❖ There are very few legal requirements to follow.
❖ Pride of Ownership（对所有权的满足感） ❖ Tax Advantages（税务优势）
8
Disadvantages:
❖ responsible for all the losses of the
business.
❖
management problems（管理
问题）
❖This difffiicnualtnycipaul ptsrosoblleemtrsa（de经rs济at问a 题gre）at
3
Passage:
public sector
The UK (mixed economy)
coal(煤) rail transport(铁路运输)
health and education (医疗与教育)
Words:
sector characteristic interior decorate accountant architect liability collapse maximum transfer subscribe compulsory out of the question
部分，部门 特征， 特性 内部的 装修，装饰 会计人员，会计师 建筑师 责任，负债，债务 崩溃，突然的失败 最大限度 转让 认购 Biblioteka 制的 不可能的，不值得考虑的7
Advantages:
❖ The owner can be his own boss and keep all the profits.
❖ He doesn’t need much capital to start the business.
❖ There are very few legal requirements to follow.
❖ Pride of Ownership（对所有权的满足感） ❖ Tax Advantages（税务优势）
8
Disadvantages:
❖ responsible for all the losses of the
business.
❖
management problems（管理
问题）
❖This difffiicnualtnycipaul ptsrosoblleemtrsa（de经rs济at问a 题gre）at
3
Passage:
public sector
The UK (mixed economy)
coal(煤) rail transport(铁路运输)
health and education (医疗与教育)
Unit7Quotations-Offers-And-Counteroffers3PPT课件
5
How to get in touch with customer after quotation
Sometimes you may encounter the following problem when trading. You received an inquiry and replied, but you got no replies. The following is the advice on how to handle such problem.
❖ 发盘的定义为：交易的一方为了销售或购买 一批商品，向对方提出有关的交易条件，并 表示愿按这些条件达成一笔交易，这种意思 表示的行为称作发盘。
4
1. Offer and quotation: ❖ 1）A quotation is often taken by many Chinese
business person to stand for a unit price with delivery conditions. ❖ e.g. USD324/PC CIF New York; ❖ An offer is considered to include more conditions such as shipment, payment, insurance and packing. ❖ (2)From the legal point of view，a quotation is not an offer. It is only a promise on the part of the seller to supply goods on the terms stated.
❖be familiar with the terms & conditions involved in an offer and be able to write them independently.
How to get in touch with customer after quotation
Sometimes you may encounter the following problem when trading. You received an inquiry and replied, but you got no replies. The following is the advice on how to handle such problem.
❖ 发盘的定义为：交易的一方为了销售或购买 一批商品，向对方提出有关的交易条件，并 表示愿按这些条件达成一笔交易，这种意思 表示的行为称作发盘。
4
1. Offer and quotation: ❖ 1）A quotation is often taken by many Chinese
business person to stand for a unit price with delivery conditions. ❖ e.g. USD324/PC CIF New York; ❖ An offer is considered to include more conditions such as shipment, payment, insurance and packing. ❖ (2)From the legal point of view，a quotation is not an offer. It is only a promise on the part of the seller to supply goods on the terms stated.
❖be familiar with the terms & conditions involved in an offer and be able to write them independently.
商务英语Unit7MarketingPPT课件
Unit 7
Marketing
Quotation
“Communication is the most important form of marketing.”
Akio Morita (1921 – 1999) Co-founder
of Sony
Starting up A ‘The four Ps’ form the basis of the marketing mix.
If
you want to market a product successfully, you need
to get this mix right. Match the ‘Ps’ 1 to 4 to the
definitions a) to d) a) the cost to the buyer of
forecast wants to sell in a period
4 sales
figures b) How much a company thinks it will sell in a period
target
c) How much a company has
sold in a period
a) A business which advises
b) Information about what customers want and need
c) A group of customers of similar age, income level and social group
behavior a) description of a typical customer
goods
1 Product
Marketing
Quotation
“Communication is the most important form of marketing.”
Akio Morita (1921 – 1999) Co-founder
of Sony
Starting up A ‘The four Ps’ form the basis of the marketing mix.
If
you want to market a product successfully, you need
to get this mix right. Match the ‘Ps’ 1 to 4 to the
definitions a) to d) a) the cost to the buyer of
forecast wants to sell in a period
4 sales
figures b) How much a company thinks it will sell in a period
target
c) How much a company has
sold in a period
a) A business which advises
b) Information about what customers want and need
c) A group of customers of similar age, income level and social group
behavior a) description of a typical customer
goods
1 Product
【教学课件】Unit+7+Topic+Talk示范课件
I’d like to work in the marketing department. I’m fascinated by how companies develop under the market economy.
I have excellent communication skills. I am reliable and I always get on well with everyone I meet.
…
Skills
If I want to be a/an ___, I think I need
to have/be ___.
Personalities
Warming-up
Example ➢ I want to be a lawyer. I think I need to have good
communication skills. ➢ I want to be a doctor. I think I need to have a lot of
By working faithfully eight hours a day, you may eventually get to be a boss and
work twelve hours a day. — Robert Quillen
每天老老实实工作八小时，最终你可能成为老板，然后每天工作十二个小时。 ——罗伯特·奎伦
（美国记者、幽默作家）
Assignment
Use the language you have learnt to write a short paragraph about your career plan. What do you want to be? How can you get prepared?
I have excellent communication skills. I am reliable and I always get on well with everyone I meet.
…
Skills
If I want to be a/an ___, I think I need
to have/be ___.
Personalities
Warming-up
Example ➢ I want to be a lawyer. I think I need to have good
communication skills. ➢ I want to be a doctor. I think I need to have a lot of
By working faithfully eight hours a day, you may eventually get to be a boss and
work twelve hours a day. — Robert Quillen
每天老老实实工作八小时，最终你可能成为老板，然后每天工作十二个小时。 ——罗伯特·奎伦
（美国记者、幽默作家）
Assignment
Use the language you have learnt to write a short paragraph about your career plan. What do you want to be? How can you get prepared?
Unit-7---Sales-PromotionPPT课件
-
26
The last part
To give benefit to attract customers to buy the product.
It is also a good way to promote sales in business. Such as giving suggestions to customers in his own interest, stating the advantages of doing so and etc.
-
4
Discussion
• Which kinds of sales promotion have you seen in daily life?
• What is Promotion letter? • List the features of an efficient promotion
letter
new savers are popular because they
are able to store and reflect heat in a
much more efficient way. Read the
enclosed brochure, you will find that
the self-stick backing makes them
-
11
1.Would you like to reduce your rising domestic fuel costs?
2.why not enjoy the colorful spring by joining the flying Horse Tourist Group after a completely busy winter?
LTW1-Unit7PPT课件
account 储蓄及支票账户
Woman: Our minimum deposit for a savings account is $_2_5_.
*minimum deposit 最低存
Man: What is the _in_t_e_r_e_st_ rate?
款额
Woman: It’s 4_._5_%_.
4. Man: I would like to ask about taking a _lo_a_n__. Loan Officer: Do you have an _a_c_c_o_u_n_t here? Man: Yes, I’ve been a _c_u_s_t_o_m_e_r_ here for several _m__o_n_th_s_. Loan Officer: How much do you want to _b_o_rr_o_w_? Man: _T_h_r_e_e_t_h_o_u_s_a_n_d_ dollars.
*medium of exchange 交易媒介 *measure of value 衡量价值的尺度 *facilitate 促进 *barter 物物交换实物交易 *keystone 奠基石，主旨
.
2
A. The following words and phrases will appear in this unit. All of them are related to money. Listen carefully and study the definitions.
1. savings account: 储蓄账户 2. checking account: 支票账户，活期存款账户 3. cheque / check: 支票 4. bank book: 银行存折 5. traveler's cheque: 旅行支票 6. currency: 货币 7. invoice: 发票 8. transfer: 转账 9. credit: （给账户）存钱，把......记入贷方 10. convert: 兑换（货币）
商务英语综合教程第二册课件 unit 7
Work group & Work team
– Work group: A Group that interacts primarily to share information and to make decisions that will help each member perform within his or her area of responsibility ——绩效是所有群体成员个别贡献的加总 Work team:
• Good when knowledge, talent, skills, & abilities are dispersed across organizational members
• Empowerment & collaboration; not power & competition
Categories of Teams
尊重个人特点
Respect for the members’
identities
反馈 Feedback
Text Analysis
1. It is what they have been told to work towards, and they might think that the greater common objective of the team as a whole is achievable if only they concentrate on "their bit" and leave the rest to those who are paid a salary commensurate with such responsibilities. 他们就是这样被告知的，同时他们可能认为要完成团队的更大的共同 目标，只能是通过个人专注完成个人的份额，而对于其他的任务，谁 领了那份薪水谁就自然要承担。