牛津译林版高中英语必修四Unit1+Advertising+Section+A.docx

高中英语学习材料***鼎尚图文理制作***Section A Welcome to the unit & ReadingⅠ.单词拼写1. Don’t you consider it wrong to __________ (作弊)in examinations?2. There are too many TV __________ (广告) on TVduring broadcasting the programs.3. She is __________ (熟练的) enough to control themachine now.4. She convinced me that Paul was, beyond doubt,__________ (清白的).5. They were all very __________ (高兴的) with thenews.6. Exercise __________ (促进) health.7. We should pay more attention to our __________(精神上的) health.8. The Olympic __________ (格言) is “Swifter, Higher,Stronger”.9. We must pass an __________ (智力) test beforebeing hired by the boss.10. When I left the hospital I was completely _______(治愈).Ⅱ.选择短语并用其适当形式填空play tricks on, comment on, fall for, be aware of, even if, be meant to, deal with, benefit from1. We must _________ the importance of confidence.2. This advertisement __________ appeal to children.3. __________ I fail this time, I would try again.4. Many families in need __________ his charity.5. He was a difficult man to __________.6. The children loved to __________ their teacher.7. Zhou Libo Live Show is a very popular programwhich __________ current affairs.8. Why do so many people __________ their tricks? Ⅲ.完成句子1. 选词并用其适当形式填空。

（persuade/advise）The doctor __________ Tom to give up smoking, but he couldn’t __________ him.2. 完成句子。

(1)你打算读大学，这意味着努力学习和一个光明的未来。

You __________, which __________ and a bright future.(2)这个节目旨在对人们进行交通安全的教育。

The programme __________ educate people about traffic safety.3. 选词填空。

(pleased/pleasant/pleasing)(1)The weather was cold, but the trip was__________.(2)The manager was not __________ with yoursales record this month.(3)The food is __________ to my taste.4. 用fall构成的短语填空。

(1)I was unlucky to slip on a banana skin and__________.(2)He __________ the bad habit of smoking.(3)The boy hit the tree so hard that he _________.(4)Study hard, or you will __________ the others.5. 选词并用其适当形式填空。

(consult/look up)He __________ his dictionary to __________ the meaning of the word.6. 翻译句子。

并不是所有的人都上广告的当。

_________________________________________ Ⅳ.短文填空Advertisements, 1 often use words and pictures to persuade people to buy a product 2 service, or to believe in an idea, play an important part in our lives. There are 3 main types of advertisements. One is called commercial advertisements, which 4 meant to promote a product or service. But they don’t tell customers 5 complete truth. The other is called PSAs, which use attractive pictures and clever language, and are often placed 6 free. They deal 7 many social issues, which often affect public welfare. So when it comes to advertisements, we must all use our intelligence and not be 8 slave to them.Ⅴ.单项填空1. (2012·鹤壁高一检测)Don’t let yourself ________into buying things you don’t really want.A. persuadeB. be persuadedC. to persuadeD. persuading2. (2012·蒙自高一检测)—Y our grandparents were verygreat.—Yes. They supported my father’s schooling __________ they were very poor.A. as ifB. even thoughC. so thatD. what if3. I should say sorry to you but I __________ trouble.A. didn’t mean causingB. didn’t mean to causeC. meant causingD. meant to cause4. In many people’s opinion, that company, though relatively small, is pleasant __________.A. to deal withB. dealing withC. to be dealt withD. dealt with5. (2012·汕头高一检测)To my surprise, I never thought I __________ those kinds of books.A. was of benefit toB. was beneficial toC. benefited fromD. benefited6. It is a paradox (矛盾) that in __________ a rich country there should be __________ many poor people.A. such; suchB. such; soC. so; soD. so; such7. You can put your coat on the bed or __________.A. whereB. whereverC. no matter whereD. no matter8. —Did you find the missing couple in the mountainyesterday?—No, but we __________ to get in touch with them ever since.A. have triedB. have been tryingC. had triedD. had been trying9. If you do the thing like that, you’ll only make a __________ of yourself.A. expressionB. puzzleC. playD. fool10. After the recovery, he decided to send his thanks to the doctor, who __________ him __________ the disease.A. treated; forB. cured; forC. cured; ofD. treated; of11. They told me there would be a test on April 1st and I was so foolish to __________ it.A. fall intoB. fall downC. fall ofD. fall for12. Children should learn to __________ their teachers or parents when meeting problems.A. combineB. receiveC. consultD. represent13. The project ________ helping young unemployed people.A. aiming atB. is aimed atC. aims toD. for the purpose of14. You are an expert in IT industry. Do you have any __________ to make on the latest development?A. commentsB. commandsC. wordsD. thoughts15. (2012·泰州高一检测)The question came up at the meeting __________ we had enough money for our research.A. thatB. whichC. whetherD. if16. (2012·徐州高一检测)That salesman __________ me to buy his MP4, but it doesn’t work well now.A. advisedB. persuadedC. preferredD. expected17. (2012·新课标全国卷)If she doesn’t want to go, nothing you can say will __________ her.A. persuadeB. promiseC. inviteD. support18. (2012·温州高一检测)He is very popular with some people __________ he never takes part in the programs on TV.A. ever sinceB. even ifC. as ifD. now that19. (2012·北京高考) —Look at those clouds!—Don’t worry. __________ it rains, we’ll still have a great time.A. Even ifB. As thoughC. In caseD. If only20. My aunt fooled me __________ dinner for her.A. to cookB. of cookingC. cookingD. into cooking21. After exactly three weeks’ __________, the doctor successfully __________ me of my headache.A. treat; curesB. cure; treatsC. treatment; curedD. cure; treated22. I can’t __________ on your decision but you’d better consider it again before you start yourproject.A. speakB. explainC. commentD. study23. (2012·杭州高一检测) On April 1st the westerners like to play __________ on each other but they make sure that no one is hurt.A. gamesB. funC. hobbiesD. tricks24. When the teacher said that there was a lazy boy in the class, he __________ John.A. is aiming forB. was aiming forC. is aiming atD. was aiming at25. (2012·台州高一检测)How do you __________it and what should you _________ it?A. deal with; deal withB. deal with; do withC. do with; deal withD. do with; do with26. (2012·福建高考)China has been pushing the reform of public hospitals __________ all its citizens.A. in charge ofB. for the purpose ofC. in honor ofD. for the benefit of27. The news that he had been __________ to manager really surprised us.A. improvedB. protestedC. promotedD. lifted28. The experts consulted __________ each other _________ how to reduce the loss caused by the earthquake.A. with; aboutB. to; onC. for; atD. with; with29. (2012·张家港高一检测) __________ he goes, the poor young man is ready to accept whatever help he can get.A. WhicheverB. HoweverC. WhateverD. Wherever30. (2012·松江高一检测)He has __________ little education _________ he is unable to find a job. A. such; that B. so; andC. so; thatD. such; and31. (2012·太原高一检测)__________ is in the classroom. In fact many students were late for school ________ me because of the heavy rain.A. No students; exceptB. Not every student; besidesC. Not all the students; butD. No every student; except 32. (2012·扬州高一检测)—How can you keep slimas a mother of two sons?—I __________ in the gym for years.A. have worked outB. have been working outC. have worked onD. have been working onⅥ.阅读理解The word advertising refers to any kind of public announcement that brings products and services to the attention of people. Throughout history, advertising has been an effective way to promote the trading and selling of goods. In the Middle Ages, merchants employed “town criers”to read public messages aloud to promote their goods. When printing was invented in the fifteenth century, pages of advertisements (ads) could be printed easily and were either hung in public places or put in books.By the end of the seventeenth century, when newspapers were beginning to be read by more people, printed materials became an important way to promote products and services. The London Gazette was the first newspaper to set aside a place just for advertising. This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads for merchants.Advertising spread quickly throughout the eighteenth century. Ad writers were starting to pay more attention to the design of the ad text. Everything, from clothes to drinks, was promoted with clever methods such as repetition of the firm’s name or product, words organized in eye-catching patterns, the use of pretty pictures and expressions easy to remember.Near the end of the nineteenth century, companies that were devoted to the production of ads came to be known as “advertising agencies”. The agencies developed new ways to get people to think of themselves as members of a group. Throughout the twentieth century, advertising agencies promoted consumerism (消费主义) as a way of life, spreading the belief that people could be happy only if they bought the “right”products.1. What was advertising like in the Middle Ages?A. Merchants were employed to promote products.B. Ad messages were shouted out in public places.C. Product information was included in books.D. Ad signs were put up in towns.2. What does the word “This”in Paragraph 2 referto?A. Advertising in newspapers.B. Including pictures in ads.C. advertising companiesD. attractive designs3. The 18th century advertising was special in its_________.A. growing spendingB. printing materialsC. advertising companiesD. attractive designs4. Which of the following might be the best title forthe text?A. The Story of AdvertisingB. The Value of Advertising DesignsC. The Development of Printing for AdvertisingD. The Role of Newspaper AdvertisingⅦ.任务型阅读请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。