外贸函电与单证Unit 1

Inside address
Layout
Unit 1 Layout of a Business Letter
☆ Points to remember
When writing a homework letter, you should keep the following in mind: ● If you know the recipient’s name, address the name with a courtesy title such as Mr, Mrs, Ms or Miss.
Teaching Plan
外贸函电
Unit 1 Layout of a Business Letter
Learning Objectives
From this unit you will get to know: • Definition of a business letter; • Parts of a business letter; • How to compose each part of a business letter.
Layout
Reference
Unit 1 Layout of a Business Letter
☆ Points to remember
When writing a homework letter, you should keep the following in mind: ● The word “Reference” is usually abbreviated as “Ref” if written in the letter. ● The word “Reference” is usually omitted. Examples: You may write “Ref JS/LM”, or simply “JS/LM”.
●
Company address
Layout
Unit 1 Layout of a Business Letter
2. Reference A reference is the file number of a letter which helps to refer to it when necessary. It usually consists of two elements: ● upper layer, which is the initial letters of the name the person who is responsible for the matter in question in the letter, or who will sign the letter. ● lower layer, which is the initial letters of the name the person who actually write the letter. The two elements are usually divided by a slash (/).
None of them are correct.
Objectives
Layout
Unit 1 Layout of a Business Letter
What is a business letter?
A business letter is a formal written communication from one or more persons to another person or persons about a specific business matter, expressed simply and economically.
Layout
Reference
Unit 1 Layout of a Business Letter
3. Date A date usually follow the order of day/month/year with full spelling of the months. The most popular method of displaying a date is : day month year 12 July 2002 ( Ensure consistency when any dates are mentioned within the text itself. 12 June/2 March 2000 )
Inside address
Layout
Unit 1 Layout of a Business Letter
5. Salutation 1. When you do not know the addressee’s name, begin with Dear Sir, Dear Sirs, Dear Madam, Dear Sir or Madam
Layout
2.When you know the addressee’s name, begin with Dear Mr Smith, Dear John
Salutation
Unit 1 Layout of a Business Letter
5. Salutation For men Mr For women Mrs, Miss or Ms (Ms is now the preferred choice of most professional women and will always be approved.) If the recipient’s name has been used in the inside address, use a personal salutation. Dear Mr Williams Dear Fiona
Company address
Layout
Unit 1 Layout of a Business Letter
☆ Points to remember
When writing a homework letter, you may
construct your own style of a company address with different colors and block letters , etc.; ● design your own logo; ● invent some details if necessary.
Lait 1 Layout of a Business Letter
☆ Comments:
Are the followings correct? Dear Smith Dear Mr John Dear Mr John Smith Dear John Smith Dear Ms Dear Ms P Jones Dear P Jones Dear Miss P Jones
Reference (文号）
Layout
Unit 1 Layout of a Business Letter
Examples:
Supposing that your name is Li Ming. The person who asks you to write the letter is John Smith. The reference should be: JS/LM
Business Text Production
…………………2009年5月
外贸函电
Teaching Plan
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Layout 1 Language style Structure Establishing Business Relations Enquiry and Reply to Enquiry Offer, Counter-offer and Acceptance Orders Invoices
Teaching Plan
外贸函电
外贸函电
Teaching Plan
Week 9 Week 10 Week 11 Week 12 Week 13 Week 14 Week 15 Draft Letter of Credit Amendment and Collection Packing Shipment Insurance Complaints, Claims and Adjustment Week 16 Summary
Inside address
Layout
Unit 1 Layout of a Business Letter
4. Elements of an inside address Receiver’s name Mr John Smith A job title Sales Manager Company name LCCIEB Number and street 112 Station Road Town Sidcup County Kent Postcode DA15 7BJ Country England (The Uk post code has two sections separated by a space.)
Layout
Salutation
Unit 1 Layout of a Business Letter
☆ Points to remember
When writing a salutation, you should keep the following in mind: ● If you know the recipient’s name, address either the family name or the given name. ●The abbreviated names are not proper in this part.