(完整版)工商管理专业英语unit10
高级英语unit 10
Ernest Hemingway (1899--1961),
American novelist and short story writer, one of the greatest American writers of the 20th century. Hemingway's fiction usually focuses on people living essential, dangerous lives - soldiers, fisher- men, athletes, bullfighters -- who meet the pain and difficulty of their existence with stoic courage. His celebrated literary style, influenced by Ezra Pound and Gertrude Stein, is direct, terse and often monotonous, yet particularly suited to his elemental subject matter.
American Literature went through a profound change in the post WWI era. Up until this point, American writers were still expected to use the rigid Victorian styles of the 19th Century. The lost generation writers were above, or apart from, American society, not only in geographic terms, but also in their style of writing and subjects they chose to write about. Although they were unhappy with American culture, the writers were instrumental in changing their country's style of writing, from Victorian to modern.
工商管理专业英语答案
工商管理专业英语答案【篇一：工商管理专业英语(郑琦,华东师范大学出版社)课后习题及翻译】翻译contingent dynamic conflict compromise interdependent reliancepopularitysufficientinsightsgeneralizememoirsclassic management sciencebehavioralintegrate sole1、the managers described their own experiences and triedto (generalize) the principles they believed could be applied in similar situations.管理人员描述了自己的经历和试图推广的原则，他们认为可以应用在类似的情况下。
2、even today ,a great deal of what we know about management comes from the autobiographies and （memoirs）of men and women who are or have been practicing managers.甚至在今天, 我们所了解的管理学也都出自于那些管理人员的自传和论文集。
3、according to the text ,the three well-establishedapproaches to management thought are the (classical) approach ,which focuses on the task of managing work and organizations ;the (behavioral) approach ,which focuses on the task of managing people;and the (managementscience)approach,which focus on the task of production and operations.根据本文，管理思想中有三个行之有效的方法，分别是古典方法、行为方法和管理学科学方法，其中古典方法专注于管理工作和组织的任务,行为方法专注于管理人的任务，管理学科学方法专注于生产和运营的任务。
unit10_textB
6 Creating first-rate marketing materials. Always keep your resume current. You never know when you are going to want to share it with someone or pass it along. If you are in business for yourself, develop elegant business cards. Make use of the power of the Internet by developing an interactive Website.
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21世纪的事业成功者将是怎样的? 世纪的事业成功者将是怎样的? 世纪的事业成功者将是怎样的
找到自己独特的生活平衡点生活包含四个方面: 8 找到自己独特的生活平衡点生活包含四个方面:关爱 工作,休闲和学习. ,工作,休闲和学习.记住工作仅是生活的一部分而 一定要兼顾到生活的各个方面, 已.一定要兼顾到生活的各个方面,因为拥有全面而 平衡的生活才能拥有最大的成就和满足感. 平衡的生活才能拥有最大的成就和满足感.
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21世纪的事业成功者将是怎样的? 世纪的事业成功者将是怎样的? 世纪的事业成功者将是怎样的
掌握一流的自我推销工具不断更新你的简历, 6 掌握一流的自我推销工具不断更新你的简历,因为你 随时都有可能用到它:或是别人来查阅, 随时都有可能用到它:或是别人来查阅,或是你主动 投递.如果你是自主经营者,要制作精美的名片. 投递.如果你是自主经营者,要制作精美的名片.你 还可以充分利用因特网,建立一个互动的网站. 还可以充分利用因特网,建立一个互动的网站.
全国英语等级考试 unit10 hobbies and interests
全国英语等级考试 unit10 hobbies andinterests全国英语等级考试 Unit 10 Hobbies and InterestsHobbies and interests are an essential part of people's lives. They provide individuals with an opportunity to relax, unwind, and pursue activities they are passionate about. In this article, we will discuss the importance of hobbies and interests and explore their benefits on personal and professional development, as well as on overall well-being.1. IntroductionHobbies and interests play a crucial role in one's life, as they contribute to personal growth, relaxation, and the development of new skills. They allow individuals to escape from the pressures of daily routines and engage in activities that bring them happiness and fulfillment.2. Personal DevelopmentEngaging in hobbies and interests can greatly contribute to personal development. Whether it be playing a musical instrument, painting, or practicing a sport, these activities allow individuals to express their creativity and talents. By pursuing their interests, individuals continuously challenge themselves, learn new things, and broaden their knowledge and skills in specific areas.3. Stress ReliefHobbies and interests serve as a means of stress relief. When engrossed in an activity they enjoy, individuals can forget about their worries and focuson the present moment. Taking time for oneself and engaging in activities that bring joy have been proven to reduce stress levels, promote relaxation, and improve overall mental health.4. Social InteractionParticipating in hobbies and interests also provides opportunities for social interaction. Joining clubs, groups, or communities related to one's interests allows individuals to meet like-minded people, make new friends, and expand their social network. Engaging in social interactions centered around shared interests can enhance one's sense of belonging and build valuable relationships.5. Professional DevelopmentHobbies and interests can have a positive impact on professional development as well. For instance, learning a musical instrument or participating in drama classes can develop skills such as discipline, teamwork, and communication. These skills are transferable to various professional settings and can contribute to career advancement and success.6. Time ManagementEngaging in hobbies and interests also requires effective time management. Balancing work, personal commitments, and leisure activities can teach individuals valuable time management skills. By prioritizing their interests, individuals can better allocate their time, enhance their productivity, and maintain a healthy work-life balance.7. Physical and Mental Well-beingCertain hobbies and interests, such as sports or outdoor activities, contribute to physical fitness and overall well-being. Regular exercise through hobbies like cycling, swimming, or hiking improves cardiovascular health, strengthens muscles, and enhances overall physical endurance. Additionally, engaging in mentally stimulating activities, like puzzles or reading, can improve cognitive functions and mental agility.8. Lifelong LearningHobbies and interests provide opportunities for continuous learning. Whether it be exploring new techniques in painting or keeping up with the latest trends in photography, individuals can engage in lifelong learning through their hobbies. This constant learning fosters personal growth, keeps the mind sharp, and cultivates a thirst for knowledge.9. ConclusionIn conclusion, hobbies and interests hold great importance in an individual's life. They contribute to personal growth, stress relief, social interaction, and professional development. Engaging in hobbies and interests not only promotes overall well-being but also brings joy and fulfillment to one's everyday life. Therefore, it is essential to make time for these activities and prioritize them as they play a vital role in a balanced and fulfilling lifestyle.Word Count: 568.。
工商管理专业英语unit
The Learning Methods of Business Administration Professional English
• Immersion in English: Learning Business Administration Professional English requires immersion in the language This can be achieved through extensive reading, writing, speaking, and listening practices in English
• Case Analysis of Business Administration Professional English
Overview of Business
01 Administration Professional English
Definition and characteristics
Definition
Business Administration Professional English is a branch of English that focuses on the language and communication needs of business administrators It emphasizes the use of English in areas such as management, marketing, finance, and operations
The Importance of Business Administration Professional English
工商管理专业英语
affordable adj. 支付得起的、不太昂贵的 v. afford 担负得起、提供、给予 affordable housing 经济适用房
3. 3. Focus: specific regional market or customer groups
Managerial Structure
First-line managers middle managers
top managers
Strategic goals
tactical objectives operational objectives
adj. 客观的、真实的、目标的
Management pyramid 管理金字塔、管理组织结构 Top managers 高层管理者（通常包括CEO, COO, CFO, CIO等） Strategic goals 战略目标（全局的、总体的目标） Middle managers 中层管理者（通常包括部门经理、分公司经理等） Tactical objectives 战术目标（部门的目标、服从于strategic
New Manager
1.Thinks of self as sponsor（发起者主 办 者 ） , team leader, or internal consultant（顾问）. 2.Deals with anyone necessary to get the job done. 3.Changes organizational structures in response to market change. 4.Invites others to join in decision making. 5.Shares information.
工商管理专业英语unit10
Equals
Customer delivered vห้องสมุดไป่ตู้lue
FIGURE Customer delivered value
Business School of Nankai University
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The construction firm now evaluates the two competing bulldozer offers to assess which one offers the greatest value. It adds all the values from four sources—product, services, personnel, and image. First, it judges that Caterpillar’s bulldozer provides higher reliability, durability, and performance. It also decides that Caterpillar has better accompanying services—delivery, training, and maintenance. The customer views Caterpillar personnel as more knowledgeable and responsive. Finally, it places higher value on Caterpillar’s reputation. Thus, the customer decides that Caterpillar offers more total customer value than does Komatsu.
东北财经大学工商管理专业学位英语试题详解
东北财经大学--工商管理专业学位外语考试参考试卷一、语音题（每空1分，共10分）01、notice['nəutis]A. stomachs['stʌməks]B. houses ['hauziz]C. mouths[mauθ]D. reasonable ['ri:zənəbl]02、winkle ['wiŋkl]A. windy ['windi]B. drink[driŋk]C. footprint ['futprint]D. interesting [ˈɪntrɪstɪŋ]03、shook [ʃuk]A. shoot [ʃu:t]B. food [fu:d]C. shoe [ʃu:]D. wood[wud]04、occasionally [ə'keiʒənəli]A. population[pɔpju'leiʃən]B. Russian['rʌʃən]C. question['kwestʃən]D. television['teli,viʒən]05、pressure ['preʃə]A. directly['direkli]B. oxygen 'ɔksidʒən]C. absence ['æbsəns]D. camera ['kæmərə]06、float [fləut]A. flower ['flauə]B. brown [braun]C. hometown ['həʊmtaʊn]D. bellows['beləuz]07、bulletin ['bulitin]A. bury ['beri]B. Prussian ['prʌʃən]C. bullet['bulit]D. punishment['pʌniʃmənt]08、breach [bri:tʃ]A. break [breik]B. theatre ['θiətə]C. meadow['medəu]D. least[li:st]09、opposite A. companion B. balloon C. stroll D. historic['ɔpəzit] [kəm'pænjən] [bə'lu:n] [strəul] [his'tɔrik] 10、scatter A. laboratory B. separate C. gravity D. various['skætə] [lə'bɔrətəri] ['sepərit] ['ɡræviti] ['vεəriəs] 11、essay A. holiday B. says C. away D. mayor[e'sei]['hɔlədi][sez][ə'wei]['mεə]12、singer A. anger B. tongue C. eager D. single['siŋə]['æŋɡə][tʌŋ]['i:ɡə]['siŋɡl]13、splendid A. watched B. refused C. wretched D. impressed['splendid][wɔtʃd][ri'fju:z ]['retʃid]['impres ]14、owner A. powerful B. brown C. narrow D. power ['əunə]['pauəful][braun]['nærəu][pauə]15、latent A. squirrel B. centigrade C. level D. mend['leitənt]['skwə:rəl]['sentiɡreid]['levəl][mend]16、flood A. loose B. blood C. moon D. noon[flʌd][lu:s][blʌd][mu:n][nu:n]17、mud A. music B. human C. huge D. lung[mʌd]['mju:zik]['hju:mən][hju:dʒ][lʌŋ]18、creature A. effect B. energy C. reduce D. belief['kri:tʃə] [i'fekt] ['enədʒi] [ri'dju:s] [bi'li:f]19、mountain A. explain B. remain C. campaign D. captain ['mauntin][ik'splein][ri'mein][kæm'pein]['kæptin]20、cookie A. frog B. oxygen C. wolf D. obvious['kuki] [frɔɡ] ['ɔksidʒən] [wulf] ['ɔbviəs]21、period A. request B. perseverance C. RecognizeD. require['piəriəd][ri'kwest][pə:si:'viərəns]['rekəɡnaiz][ri'kwaiə]22、geographyA. regretB. envy C. remark D. deck[dʒi'ɔɡrəfi] [ri'ɡret] ['envi] [ri'mɑ:k] [dek]23、replied A. entered B. askedC. stepped D. added [ri'plaid]['entəd][æskt] [stept]['ædid]24、counterA. country B. south C. tough D. enough ['kauntə]['kʌntri][sauð][tʌf][i'nʌf]25、eyebrow A. town B. followC. slow D. fellow['aibrau] [taun] ['fɔləu] [sləu] ['feləu]26、schoolyard A. coo B. cook C. poor D. childhood['sku:ljɑ:d] [ku:] [kuk] [pɔ:] ['tʃaildhud] 27、master A. Alsace B. tiresome C. impress D. unable['mæstə] ['a:əθas] ['taiəsəm] ['impres] [ʌn'eibl]28、twinkle A. windy B. drink C. footprint D. interesting['twiŋkl] ['windi] [driŋk] ['futprint] [ˈɪntrɪstɪŋ]二、单选题（每空1.5分，共30分）01、Since your supervisor has __specified___ the time for a talk, you must make sure that you will be there on time.因为你的上司有特定的时间谈谈,你必须保证你会准时到那儿的。
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➢ Total customer cost: The total of all the monetary, time, energy, and psychic costs associated with a marketing offer.
Business School of Nankai University
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More than 35 years ago, Peter Drunker insightfully observed that a company’s first task is “to create customers.” However, creating customers can be a difficult task. Today’s customers face a vast array of product and brand choices, price, and suppliers. The company must answer a key question: How do customers make their choices?
➢ dissatisfied: adj. Feeling or exhibiting a lack of contentment or satisfaction. 不满意的，不高兴的感觉或流露不满意或不满足的
➢ consistently: adv. 一贯地， 一向， 始终如一地 ➢ vow: v. To declare or assert: 宣称或断言： ➢ switch: v. To shift, transfer, or divert 改变转变、转移或改换 ➢ affinity: n. A natural attraction or feeling of kinship. 共鸣，吸引
估，估价 估价的行为；评估
Business School of Nankai University
Glossary
➢ apparent: adj. Readily understood; clear or obvious. 显然的； 明明白白的
➢ augment: v. To make (something already developed or well under way) greater, as in size, extent, or quantity: 扩大，增加， 加强使（已经发展的或稳妥进行的事物）在尺寸、程度或数量方 面增大：
自然的吸引或亲密的感情 ➢ monitor: v. To test or sample on a regular or ongoing basis: 测
试，取样定期和持续地监测并进行抽样调查 ➢ compare: v. To draw comparisons. 比较，区别 ➢ durable: adj. Lasting; stable: 持久的；稳定的 ➢ anticipated: adj. 预先的
➢ mobility: n. The quality or state of being mobile. 易 动性易动的性质或状态
➢ bulldozer: n. A heavy, driver-operated machine for clearing and grading land, usually having continuous treads and a broad hydraulic blade in front. 推土机用 来清除和平整土方的重型的，驾驶操作的机器，常有 连续的履带，前部有宽的液压铲刀
Unit 10 Defining Customer Value and
Satisfaction
作者 南开大学 商学院 李桂华
Business School of Nankai University
Glossary
➢ array: n. An impressively large number, as of persons or objects: 大量 ，令人瞩目的大数量，如人 或物
The answer is that customers choose the marketing offer that gives them the most value. Customers are valuemaximizers, within the bounds of search costs and limited knowledge, mobility, and income. They form expectations of value and act upon them. Then they compare the actual value they receive in consuming the product to the value expected, and this affects their satisfaction and repurchases behavior. We will now examine the concepts of customer value and customer satisfaction more carefully.
Business School of Nankai University
Key Terms and Concepts
➢ Customer delivered value: The consumer’s assessment of the product’s overall capacity to satisfy his or her needs. The difference between total customer value and total customer cost of a marketing offer—“profit” to the customer.
➢ accompanying: adj. 陪伴的, 附随的
➢ offset: v. To counterbalance, counteract, or compensate for: 平衡、中和或补偿：
➢ nonmonetary: adj. 非货币的,非金融的 ➢ assessment: n. The act of assessing; appraisal. 评