Men's Care _PCHi_22.02.2011_cn

PublicDr. Tom FrickeBU ICSPersonal CareFebruary 2011Men's CareWhat makes the difference?Table of contentsMen´s CareMarket Overview and information 市场纵览概述和信息Skin Care for Men 男性皮肤护理Hair Care for Men 男性头发护理Summary 总结Public: Men's CarePublic: Men’s CareMen’s Care Market overview and information市场纵览概述和信息Public: Men's CarePublic: Men’s CareMale Grooming potential 男性护理品市场需求-male share vs. male percentage 男性消费者vs.男性人口比例A comparison of the male share of personal care market by value and the male percentageof the population, 20070%10%20%30%40%50%60%F r a n c eG e r ma n yI t al y N e t h e r l a n d sS p a i nS w e d e nU KU SA u s t r al i aB r a z i lC hi n aI n d i aJ a p a nK o r e aR u s s iaPercentage of personal care market Percentage of populationSource: Datamonitor analysisA comparison of the male share of Personal Care market (approx. 50 bn$ of 170 bn$) and the male percentage of the population, 2007男性个人护理品在市场的消费力(大约50 bn$ of 170 bn$？)和男性人口比例“Consumption gap”demonstrates the potential of the male market “消费差距”展示了男性护理品市场的巨大潜能Percentage of male population 男性人口比例Percentage of male Personal Care market男性护理品消费者比例Men’s Care Brands 男性护理品品牌Public: Men's CarePublic: Men’s CarePublic: Men's CarePublic: Men’s CareMen’s Grooming in China 中国的男性护理品市场21,0 %26,5 %3.9493.1212.2601.8531.6661.514Men’s Grooming 男性护理品26,7 %29,6 %1.3971.077758616501412-Skin Care 护肤品28,2 %64,4 %1.172713244474033-Hair Care 发用品15,5 %16,0 %453934312927-Deodorants 除臭产品9,1 %6,3 %1391301141029183-Bath and Shower 沐浴露26,5 %40,5 %2.7521.9591.151797661554Toiletries 化妆品2,1 %3,0 %1.1971.1621.1091.0571.005960Shaving 剃须产品2009/142008/09200920082007200620052004Source: Euromonitor International, May 2010Sales of Men’s Grooming Products by subsector –value in RMB million 销售量–annual value growth in % 年增长率Why do men take cosmetics? 男性为什么需要使用护理品?2007 Beiersdorf market research results 2007 Beiersdorf市场调查结果Competition at work89% 在工作中更具竞争力Expectations of the partner77%配偶的期望Attractiveness 魅力65%Self-Confidence 自信53%Nivea for men sales in 2008 2008年Nivea的男性护理品销售量 Nivea for men represented 20% of the whole sales of Nivea productsNivea的男士护理品占了总销售量的20%Search: G+J Media Sales 2008Public: Men's CarePublic: Men’s CarePublic: Men's CarePublic: Men’s CareProducts focused ondifferent skin needs: normal, oily, dry and sensitiveMultifunctional after shave products: deep moisturizing, oil control, sun damage reduction, refreshing, etc.Shaving productsHair productsSkin productsFace care:–Anti-age products for face & eyes –Anti-stress & fatigue –Multifunctional sun protection products –Oil control, exfoliating & anti-acne productsBody care:–Sun protection focused on radical activities and sports –Liquid soap for body & faceMultifunctionalantidandruff treatments: styling, conditioning & dandruff control Shampoo to fortify fine/thinning hair Hair loss prevention productsCurl & Frizz styling controlfrom Traditional Market New Opportunities–Shaving products –Deodorants –PerfumesInnovations: broaden cosmetic product range, multi functionality, easy to useClariant raw materials-application fields科莱恩(Clariant)产品在不同化妆品中的应用Cleansing个人清洗产品Allantoin Aristoflex®PEA Aristoflex®TAC Emulsogen®HCO 040 Genagen®3SB Genamin®PQ 43 Genapol®DAT Hostapon®SG Octopirox®Velsan®SC Shaving须用产品Aristoflex®AVC / AVSAristoflex®TACEmulsogen®HCO 040Hostapon®SCI 65 / 85Polyglykol 35000 SSilCare®Silicone SEAVelsan®SCSkin care护肤产品Aristoflex®AVC / AVSAristoflex®HMBAristoflex®PEAPolyglykol 200 / 400 /1500SilCare®Silicone SEASilCare®Silicone WSIVelsan®SCHair care护发产品Aristoflex®AVC / AVSGenamin®KDMPGenapol®C 100Genapol®DATHostapon®KCGHostapon®SGOctopirox®SilCare®Silicone SEAVelsan®SCPublic: Men's CarePublic: Men’s CareSkin Care for Men男士男士护肤用品护肤用品Public: Men's CarePublic: Men’s CareSkin Care accounts for the largest proportion of the female personal care market, ...护肤品占据了女性个人护理品的最大份额, ...... but this is not mirrored in the men’s categoryMaleFemaleSkin CareMake-up Personal Hygiene Oral Hygiene Hair CareFragranceThe breakdown of male and female personal care markets by consumption value in 15 featured countries, 2007:15个特征国家中个特征国家中，，男性和女性在个人护理品市场的消费值的统计分析, 2007:Source: Datamonitor analysisapprox. 35 bnUS$approx. 9 bnUS$Public: Men's CarePublic: Men’s CareConcerns of men over specific Skin Care issues男性对护肤品的特殊要求Source: Datamonitor Consumer Survey, August 2008I am concerned about this, BUT I don’t use products to address 我会关注这个问题, 但是不会使用产品去解决它I am concerned about this, AND I actively use Skin Care products 我会关注这个问题, 而且非常积极地使用产品0%10%20%30%40%50%60%70%80%Mi n i mi z i n g b o d y o d o r /s w e a t B o dy s h a p e S k i n c a n c e r /m e l a n o m a S k i n d r y n e s s S e n s i t i ve s k i n /r a s h e s G r e a s y s k i n L o s s of sk i n e la s t i c i t y /s a g g i n g S k i nh e al i n g p r o b l e m s P r e m a t u r e a g i n g /s u n e x p o s u r eS k i n a c n eW r i nk l e s /f i n e l i ne s C o v e r i n g s k i n b l e m i s h e sS k i n t o n eC e ll u li t eAspect of skincareP e r c e n t a g e o f r e s p o n d e n t sI am concerned about this AND actively use skincare products I am concerned about this BUT I don’t use products to addressM i n i m i z i n g b o d y o d o r / s w e a t B o d y s h a p e S k i n c a n c e r / m e l a n o m a S k i n d r y n e s s S e n s i t i v e s k i n G r e a s y s k i n L o s s o f s k i n e l a s t i c i t y S k i n h e a l i n g p r o b l e m s P r e m a t u r e a g i n g / s u n e x p o s u r eS k i n a c n e W r i n k l e s s / f i n e l i n e s C o v e r i n g s k i n b l e m i s h e sS k i n t o n eC e l l u l i t ePublic: Men's CarePublic: Men’s Care男性护理, 有何不同?Men’s skin in comparison to women’s skin 男性皮肤与女性皮肤的不同之处Is thicker and more resistant (men’s epidermis approx. 20 % thicker)男性皮肤更厚实男性皮肤更厚实，，有更强的抵抗力有更强的抵抗力；；男性皮肤的表皮比女性的大约厚20%。