新视野大学英语第五册答案UNIT 3
新视野大学英语第三册答案（UNIT3）参考答案
Unit 3III1 cultivate2 comprehensive3 controversial4 suspend5 insulted6 preliminary7 conventional8 reform9 worthwhile 10 publicityIV1. His girlfriend’s father saw him as a man who could not make a living.2. The course was canceled over the students’ protest.3. The problem is so difficult that we cannot work it out without the help of our teacher.4. Children tend to do/try their utmost when they know their parents are making similar efforts.5. The new teaching program didn’t work well in the school at the outset.6. I was kind of excited when I received the letter that offered me an interview.7. The school is scheduled to open on September 1.8. They appeared to offer a free computer, complete with software and a printer.9. In spite of hardships, they made real efforts that have resulted in more progress than expected.10. Many people make things more difficult for themselves because they still operate on the principle that you should not ask for help, or you might seem weak.VF M K D CG L O I BVI1 cold2 competition3 debate4 desire5 fear6 heat7 interest8 love 9 pleasure 10 enthusiasmVII1 historic2 atomic3 optimistic4 energetic5 economic6 heroicVIII1. responsibility2. rapidity3. mobility4. curiosity5. publicity6. complexity IX1 In Britain, as in America, there is a great demand for educational reform.2. In Greece, as in Italy, people use a lot of olive oil in cooking.3. As in the Hyde School, values such as courage, integrity, leadership, curiosity and concern are the first, most important lesson in some public inner-city schools in Maryland.4. In China, as in Japan, a large number of middle school students take supplementary classes in order to get into a famous university.5. As in the middle of the 1950s, many young people went down to the countryside in the late 1960s and early 1970s.X1 Once you’ve practiced a bit, you’ll find that it’s quite easy.2. Once the meal was finished, the discussions began.3. Once you show any fear, he will attack you.4. Once parents make a commitment to the program, they will be daily role models for their children.5. Once customers come to rely on these systems, they almost never take their business elsewhere.XI1.In his thinking, as in his behavior, he is very traditional.2.Once the teachers agree to accept the new teaching program, they have to face the strainit puts on them.3.In the long run, it is worthwhile to pursue one’s study after graduating from universityinstead of going to work directly.4.As the school operates on the Character First principle, moral values and academicachievements are stressed equally.5.It is said that the meeting, which is scheduled to be held this month, will be put off tillnext month.6.The school sees its job as preparing its students for life by cultivating a comprehensiveset of principles that can benefit all of them.XII1. 跟在法国一样，美国在20世纪60年代也发生过文化革命。
新视野大学英语读写教程1-3单元课后答案
Unit OneSection AVocabulary III1. suspicion2. restored3. considerate4. inherited5. furnish6. justify7. substantial8. fantasticVocabulary IV:1. To his embarrassment he discovered2. like that3. strike deals with4. live it out5. falls upon dark days6. nothing but7. captured the heart of the little boy with8. raise a glass toCollocation V:1. economy2. business3. campaign4. poll5. survey6. research7. lessons8. studyW ord Building VI:1. well-advised2. narrowed-minded3. wide-eyed4. soft-spoken5. big-headed6. single-minded7. well-meant8. quick-tempered Word Building VII:1. air-conditioned2. handmade3. thunder-struck4. heart-felt5. data-based6. self-employed7. custom-built8. weather-beaten Stucture VIII.1. Well-meant as it was, the decision spoiled the peace talk in the Middle East.2. Hard as he tried, he failed to deceive the police commissioner in London in the end.3. Poor as he was, she gave up the idea to marry him.4. Friendly as he may seem, I won’t regard him as considerate.5. Suspicion as she was of him, she never came to the idea that wealthy, soft-spoken, well-mannered man was a criminal.Stucture IX.1. Now (that) you have studied the above models and understood the meaning and usage of the expression ―now that‖, you know how to do the following exercises.2. Now (that) I’ve heard the music, I understand why you like it.3. Now that the hotel is beautifully restored, many travelers like to stay in it.4. Now that the criminal turn out to be one of their own, the London police commissioner publicly apologized for poorly supervising his department.5. Now that you have got an MA degree, you are qualified for PhD program. Translation X.1. My thanks also go to those who still stuck by me when I fell on dark days.2. Now that he has published a popular novel, which earns him a large amount / sum of money, he can afford / is able to buy a new house and a car.3. The police said that their suspicions were aroused because the girl had other marks on her body.4. How can you talk to her like that? It is she that brought you up and help you finish school. / She is the one who brought you up and help you finish school.5. Hard as the road will be after their graduation, these students’ prospects are bright.6. In order to have enough money to run the business, he sold his newly-bought house at auction at a substantial loss.7. He is fully justified in criticizing the police commissioner for poorly supervising his department.8. These ancient buildings under protection have been beautifully restored to attract foreigners.Translation XI.1．周六晚，在―牢骚‖酒吧，他们依旧乐意为―威廉斯勋爵‖干杯，尽管这个头衔现在只能引来阵阵笑声。
新视野大学英语读写教程第五册课后习题答案
新视野大学英语读写教程第五册课后习题答案Unit1SectionAIII Vocabulary1. prent2. permeated3. decisive4. inherent5. literally6. blessing7. literacy8. mingled9. distorted 10. formidable 11. precedent 12. certifiedExercises on CD and web course only:13. simulate 14. doomed 15. cloningIV 1. hunt down 2. absorbed into 3. have access to 4. with the exception of5. For that matter6. In the absence of7. with respect to8. is tailored to9. be restricted to 10. calls for 11. in large measure 12. ranged fromExercises on CD and web course only:13. ignorant of 14. to some extent 15. filled withV Collocation1. understanding2. system3. muscles4. technique5. skills6. ability7. film8. insightsExercises on CD and web course only:9. imagination 10. resourcesVI Translation1. In a world full of misinformation it is a formidable challenge for thestudents to learn to identify the true, thebeautiful, and the good.2. Any form of mountaineering has its inherent danger. After all, it is anadventure sport.3. The university will permit a degree of individual instruction and thestudents may receivea curriculumtailored to their needs, learning style and pace.4. It is said that the understanding of the genetic basis of learning will tellus which youngsters are likely toadvance quickly and which ones seem doomed to "difficult" schoolexperiences.5. It has been reported that in Canada literally thousands of lakes and riversare no longer able to support fishor plants.6. In countries with relatively high literacy rates, books play an importantpart in enriching people's lives.7. The essence of government intervention has been to limit and distortcompetition rather than to encourage it.8. The great cause of reform being carried out by Chinese people is withoutprecedent in history.9. Practice in simulated examination conditions must not be delayed until closeto the examination time.10. People have found that the lions and wolves in the forest often hunt downlive animals by cooperativeefforts.VII TranslationThe Internet's speed, vast resources, and its ability to directly communicatewith others are its greatestbenefits. Because the Internet uses the quickness of computers to transmit itsdata, information can travel attremendous speeds. Speed is not the only benefit. The Internet uses hundreds ofthousands of computers allconnected to each other to store vast amounts of information. And finally,because the Internet allowsindividuals to have specific electronic mail addresses, people can easilycommunicate with one another.VIII Translation1. 可能除了教会以外，很少有机构做主管下一代正规教育的学校／教育机构那样缺乏变化了。
新视野大学英语第五册_翻译答案
Unit11.在一个充斥着错误信息的世界(a formidable challenge, identify) In a world full of misinformat ion it is a formidable challenge for the students to learn to identify the true, the beautiful, and the good2.任何形式的登山运动(mountaineering)(inherent)Any form of mountaineering has its inherent d anger .After all ，it is an advantage sport3.那所大学将在一定程度上允许针对个人的授课(tailored to) The university will permit a degree of individual instruction and the students may receive a curriculum tailored to their needs, learning style and pace4.据说对学习过程的基因基础的(the understanding of the genetic basis of learning, doomed to) It is said that the understanding of the genetic basis of learning will tell us which youngsters are likely to advance quickly and which ones seem doomed to difficult school experience5.据报道，在加拿大几乎有数以千(literally） It has been reported that in Canada literally thousands of lakes and rivers are no longer able to support fish or plants6.在文化普及率相对高的国家中(literacy rate) In countries with relatively high literacy rates, bo oks play an impor tant part in enriching people’s lives7.政府干预的实质向来都是限制和歪(distort) The essence of government intervention has beento limit and distort competition rather than to encourage it8. 中国人民所从事的伟大改革事业是(without precedent in history)The great cause of reform being carried out by Chinese people is without precedent in history9.模拟考试训练不得推迟到临(simulated examination) Practice in simulated examination conditions must not be delayed until close to the examination time10.人们发现，在那个森林（hunt down）People have found that the lions and wolves in theforest often hunt down live animals by cooperative efforts1. 在那场战斗中，由于食物严重短缺(perish from)During that battle a large number of men perished from hunger and thirst due to the severe shortage of food2. 本项研究进一步(originate in)This research project has further proved that fireworks have originated in china3. 他很想亲自到那里查看一(be tempted )He is tempted to go there in person and check out how the accident happened4. 目前人类还没有找到有效的办法治（afflict）At present, people have not found an effectiveway to cure this disease, which is still afflicting old people5. 承包商必须遵（contractor, adhere to）The contractor must adhere to the contract and complete the important project on time6. 通过坚持不懈(persistent)With persistent efforts, they finally settled the dispute between thetwo regions7.如果乙方不能够(terminate)If Party B fails in delivering goods at a given time, Party A is entitled to terminate the contract and claim for any loss.8. 获得发明专利权通常(patent)It usually takes a week to patent one’s invention9. 一个聪明的政治家完(manipulate)A clever politician knows well how to manipulate the public opinion and take advantage of his supporters10.随着干燥季节的持（diminish） The amount of water in the rivers and lakes will diminishas the dry season continues1. 像所说明的一样,(as such)As such, the event evoked curiosity and awe in most of us.2.促销手段要取得良好效果(be consistent with) The techniques of sales promotion, to work w ell, must gain the trust of middlemen in business as consumers. At the same time, they should be consistent with the local preference and customs3. 为了使这一新产(launch; give away)To launch this new product into the European market,the company gave away 10000 free samples for the local consumers to try4. 随着生活水平的提(pastime)As their life has been bettered, going on tours out in the holidays has become a fashionable pastime for quite a few people5. 发动这场战争实际（in nature）The purpose of waging the war is, in nature, to control theoil resources in the area6. 某一产品首次进入一个市场时（be effective in）Sales promotion is effective in helping consumers become acquainted with a new product when it is first introduced to a market7. 新一届政府认识（in conjunction with）The new administration has realized that economic r eforms must be deepened in conjunction with effective measures taken to ensure the basic condi tions of employment and daily life for those poor people8. 为了实现本年度的销售目标(towards the objective; enlighten ... about)Towards its sales obj ective this year, the company offered a training course to enlighten consumers about its latest products9. 为有效地提高劳(bring in)To effectively raise our productively, we should bring in advancedmanagement experience from other countries10.吴教授的讲座使同学们熟悉(acquaint sb. with sth.) Professor Wu’s lecture helped the stude nts become acquainted with the use of this software product. It also gave them an idea of software development1. 生活贫困的人往往体（inherent virtue）Those who lead a miserable life often fail to recognize the inherent virtue of in earning and sustaining their dignity2. 随着生活的改善（dilute）With the life bettered and levels of education higher, the work ethic is diluted now3. 年轻的一代很难理解他（concern）The young generation has much difficulty understandingwhy their ancestors had to focus their minds upon work as the central concern of existence4. 马斯洛认为（position）According to Maslow, different classes and ethnic groups are positioned at different stages in the work hierarchy5. 发展中国家许（flock）In developing countries, many talented young intellectuals flock in droves to America which forms the so-called brain drain6. 如果一个国家易受高（prone to）If a country is prone to high inflation, then its currency will have to be devalued to maintain the price competitiveness of its exports7. 一位社会学家认为，劳动是人们建立相互（perform the function of）One expert in sociology believes that work is a mean for people to build relationships. In that sense, the workplace performs the function of community8. “实现自我”的愿望。
新世纪大学英语综合英语5 unit3 答案
1.1) pray2) escorted3) swirled4) grin5) deceived6) punctuated7) wail8) rejoicing9) moans10) serenely2.1) by leaps and bounds2) a sea of3) holding out4) take his name in vain5) held up6) am ashamed ofIncreasing Y our Word Power1. 1) In 1915, Piaget received his bachelor’s degree from the university when he was going on 18.2) The rescue site rocked with prayer and song upon news of his survival.3) The team broke into a sea of shouting when they finally topped the peak after two days’ climbing.4) Waves of rejoicing swept the theatre when the stars appeared on stage one by one.5) The girls held hands and leaped in the air when they met again after two years of separation.6) She knelt down and prayed that her little son would be blessed in the name of God.7) The joyous singing filled the room, where a children’s birthday party was held.8) 1 was so disappointed that I buried my head under the quilts and cried myself to sleep that night.2. 1) coded2) wooded3) gifted4) coloured5) gloved6) moneyed7) curved8) diseasedSA VE2) s a v e: v. m a k e(something) safe from destructionWe tried to save our marriage, but in the end we decided we couldn’t live together.3) save: v. keep and add to an amount of money for later useShe planned to work until she had saved enough money to at tend a nursing school.4) save: v. prevent or avoid the waste of (time)We can save a lot of time by taking the expressway.5) save: v. keep for future useDon’t throw the wrapping paper awayI am going to save it and use it again.6) save: v. make unnecessary forIf you lend me a pound, it will save mc from having to go to the bank. Cloze1) congretion 2) souls3) escorted 4) revival5) sinners 6) sermon7) rocking 8) altar9) surrounded 10) whisper11) serenely 12) ashamed13) namc 14) burst15) rejoicedTRANSLA TIONWhen Hughes was going on thirteen, his aunt took him to the church for a revival meeting, hoping that his soul would be saved by Jesus Christ. Hisaunt told him that when he was saved, he would see a light, and something would happen to him inside! She also said he could see and hear and feel Jesus in his soul. Y oung Hughes believed in the literal meaningthe hot, crowded church, waiting for Jesus to come to him. After the sermon by the preacher, all the children went to the altar one after another. This meant that they were saved. But Hughes kept sitting there. He was still waiting for Jesus to come, wanting something to happen to him. Now the whole congregation was praying for him alone. The pressure on him was increasing and he began to feel ashamed of himself, holding everything up so long. In order to avoid further trouble, Hughes decided to lie and say that Jesus had come. So he got up and was saved finally. That night, lying in bed, Hughes cried in agony. He felt guilty because he had lied in public and he didn抰believein Jesus any more.WRITINGSample Essay:My First Experience as a TeacherIt was a Sunday morning. I got up early and dressed myself in my Sunday best. It was my first day as a part-time teacher of English. It won’t be a difficult job teaching a group of child ren some basic English,?I thought to myself as I was walking towards a private kindergarten. Themanager, a friend of mine, had informed me that this Sunday English Learning Program was initiated at the request of the parents, who wished to expose their pre-school children to some English.We don’t have textbooks and you may plan your teaching as you see fit,? the manager had assured mc.As I entered the kindergarten, I heard a mighty wail of shouts and cries coming out a classroom. That must be the classroom,? I said to myself andquickened my steps. I was shocked to see some 20 naughty and noisy kids talking and laughing. Some were chasing after each other while others were standing on their chairs singing. Strangely, when they saw me, they all quieted down and returned to their seats. In a hushed silence, punctuated by a few giggles from some girls, I introduced myself. Then I asked them in Chinese what they would like to learn and they all said that they wanted to learn an English song.I did not prepare for that, but I still remembered the “ABC Song”? that I learned when I was a kid. ? sang the song from memory and the expressions on their faces told mc that they liked it a lot. So ? wrote the 26 English letters on the blackboard and we started learning and singing together. it was fun, indeed.Then, I thought I’d better teach some sentences as I had planned. So I wrote on the blackboard HOW ARE YOU? and HOW OLD ARE YOU? making a point that they got to know the Chinese meaning of each wordseparately. By reading after me they were learning fast.Suddenly, a little boy rose to his feet and accused me of teaching them the wrong thing. Pointing his finger at the blackboard, he translated the sentences word for word into Chinese:zenme shi ni? zenme lao shi ni??The whole room then broke into a sea of shouting and waves of rejoicing swept over everyone’s face.My first teaching experience was a success and I learned a lesson, too: It is no easy job to teach.。
新视野大学英语读写教程第五册课后答案unit5
新视野大学英语读写教程第五册课后答案unit5新视野大学英语教程第五册课后答案 unit 5Unit FiveComprehension of the Text]. Almost all America had been occupied, except for its northwest coast.2. He noticed an inlet, but not realizing it was the mouth of the Columbia River, he didn't sail inland to exploreit.3. One so-called "major street" was merely an opening slashed in the forest with a solid wal]of trees on both sides.4. Vancouver's wonderful surroundings.5. It is a tree-covered peninsula across the bay, with a thousand-acre sea of green.6. It was nothing but barren sand.7. Because the factories and mills moved away.8. Preservation of the original features, including the original structures of buildings andpedestrian paths.9. First, the whole operation cost the city government not one cent, and second, it attracts manyvisitors.10. The unique balance refers to the balance of the "elements of urban life". Vocabulary1. slashed2. destined3. poked4. erupt5. inhabited6. lured7. dodged8. revive9. shabby 10. undermine 11. pedestrians 12. brewingExercises on CD and web course only: 13. virgin 14. agreeable 15. perfume1. except for2. passed by3. be attached to4. alive with5. filled in6. are destined to7. is always .a reminder of 8. set foot on9. takes efforts to 10. contributes toward11. nothing but 12. ripe forExercises on CD and web course only: 13. be attached to 14. succeeds in 15. erupted fromCollocation1. trust2. standards3. authority4. respect5. strength6. democracy7. hopes8. lifeExercises on CD and web course only: 9. foundation 10. healthPlease note that all the collocations of the verb underminewith trust, standards, authority.., havealready appeared in our previous books or some files that have been used for our web course. Here is fulllist of all the collocations that have previously appeared with their sources indicated. Translation1. The firm will slash its employees from 5,000 to 3,000 because its business is slack.2. We should treasure and maintain the cordial relationship established with them in 1990.3. The patient died after he was infected as a result of a hospital blunder.4. To do simuRaneous interpretation of speeches needs special training and sldlls.5. Ifyou don't follow the objective law, you will be destined to fail.6. It was clear that the government failed to revive the economy or reform the social institutions last year.7. The miners' strike in July showed how quickly workers' anger erupted.8. Whenever you visit the city, on a rainy day or on a sunny one, it gives a scene of an industrial flavor as cheerful and busy as ever.9. He realized that it was difficult to inhabit this barren island any longer.10. Overweight people are often lured by modern food products which claim to be able to helpthem lose weight.i America was once troubled by employment crisis. Now in this land, there are employees, those who have lost their jobs and those who will never find a job. For decades, the government took no notice of the changes in itseconomic base and their effect on employment and lifestyle. As a result, many people lost job opportunities. Many experts came up with various ideas to address unemployment. However, what is most important now is to stimulate consumption.1．人们在参观温哥华期间，会反复地听人说这座城市是多么的年轻，广阔的加拿大西部有人定居也就是近期的事。
新视野大学英语-完形填空unit3-6答案(含解析)
UNIT 3There have been increased demands for higher education to provide students with better courses and more opportunities. To deal with this (1) (complex) issue, colleges and universities are turning to the Internet for quick (2) (access) to its rich educational resources. Now the Internet has been accepted as the (3 (preferred) technology to many other methods in colleges and universities. Many teachers now routinely (4) (post) their teaching materials online. A growing number of schools offer at least some (5) (undergraduate)courses over the Internet. There are two different models of making use of the Internet for higher education. The first model (6) (seeks)to improve existing courses by using the Internet. This model provides high-speed Internet (7) (connectivity)to all students, faculty, and staff. While this model uses the Internet, it doesn't (8) (require)many changes, and it keeps most existing institutional structures unchanged. A different, more revolutionary model regards the Internet as (9) (indispensable) to an important change in higher education, for it is believed that the Internet can (10) (transform) teacher-centered instruction into student-centered learning. This, as a result, will bring about basic change to our university education.UNIT 4In January 2011, Daniel Hernandez saved congresswoman Gabrielle Giffords' life in a mass shooting in Tucson. He kept her alive by (1) (applying)pressure to her wounds and speaking (2) (tender) words of sympathy until medical people arrived. He was (3) (hailed)as a hero by the public. Although his devotion to public service is (4) (remarkable), in his book They Call Me a Hero: A Memoir of My Youth, Hernandez insists that he is not a hero.Hernandez said that he initially resisted the idea of writing a book about his experience on that day of enormous (5) (tragedy). "I had been (6)(pushed) by a few publishers after the incident," he said. "I thought heroes should be people who make a lifetime (7) (commitment) to helping others."However, Hernandez, now a school board member, had come to realize that he would be interested in writing a book (8) (focusing)on his public service."As a young official, I've faced some big challenges, and I want young people to know that they need to face challenges and (9) (involve) themselves in their communities."When asked if he had any plan with a second book, Hernandez said his major purpose at present was to continue to serve his community and pursue his passion as a(n) (10) (advocate) for education. "But I'm not going to say no," he said.- 1 -UNIT 5For several centuries, cricket (板球) has been a very popular sport in England. It has been enjoyed by both professional and (1) (amateur)players. This super-popular game is a bat-and-ball game played between two teams of 11 players. It can provide you with health benefits like building(2)(endurance), balance, and physical fitness. But for a team sport, cricket also places(3) (individual) players under unusual pressure because every team player is (4) (independent) of each other.Cricket might have started in early 16th-century England. Written records (5)(present) evidence of a game known as creag being played by Prince Edward at Newenden, Kent in 1301; and it is possible, (6) (despite) no hard evidence, that this was a form of cricket. By the end of the 18th century, cricket had (7) (developed) into a national sport of England. The growth of the British Empire led to cricket being played abroad and by the mid-19th century the first international (8) (contests) were held. Cricket has had a(n) (9) (remarkable)impact on popular culture in England. It has had an influence on the vocabulary of the English language, with such phrases as that's not cricket(10)(coined) to describe unfair behavior in general.UNIT 6Nowadays college education cost is rising sharply. More and more college students have to work in order to (1) (generate) income to support themselves. But how can you prevent working from (2) (interfering)with your study?Firstly, plan your class and work (3) (schedules) as far ahead as possible. Arrange your classes in a way so that you have one or two days for work.Secondly, use time well instead of (4) (burning) the midnight oil. Studying late until midnight may make you tired and take a(n) (5) (consistent) toll on your health. Use those 10 minutes waiting for the bus to read a few more pages. If your job has a lot of downtime (自由支配时间), use the(6)(opportunity) to do school assignments. Never try to cut corners by copying assignments from other students.Thirdly, set a goal for your academic performance. You'll probably have to (7) (decrease) your work hours, or even, if possible and necessary, (8)(withdraw) from the workforce to be successful in study. After all, it is not a good idea to risk (9) (compromising) your student career with part-time jobs.Fourthly, inform all your professors, teaching assistants and employers about your situation so that they can be (10) (flexible) as well. Winning their support is the best way to keep them on your side.- 2 -对高等教育的要求越来越高，要求为学生提供更好的课程和更多的机会。
新视野大学英语读写教程第五册课后翻译答案 (1).
Unit11. In a world full of misinformation it is a formidable challenge for the students to learn to identify the true, the beautiful, and the good.2. Any form of mountaineering has its inherent danger. After all, it is an adventure sport.3. The university will permit a degree of individual instruction and the students may receive a curriculum tailored to their needs, learning style and pace.4. It is said that the understanding of the genetic basis of learning will tell us which youngsters are likely to advance quickly and which ones seem doomed to "difficult" school experiences.5. It has been reported that in Canada literally thousands of lakes and rivers are no longer able to support fish or plants.6. In countries with relatively high literacy rates, books play an important part in enriching people's lives.7. The essence of government intervention has been to limit and distort competition rather than to encourage it.8. The great cause of reform being carried out by Chinese people is without precedent in history.9. Practice in simulated examination conditions must not be delayed until close to the examination time.10. People have found that the lions and wolves in the forest often huntdown live animals by cooperative efforts.Unit21. During that battle a large number of men perished from hunger and thirst due to the severe shortage of food.2. This research project bas further proved that fireworks have originated in China.3. He is tempted to go there in person and check out how the accident happened.4. At present, people have not found an effective way to cure this disease, which is still afflicting old people.5. The contractor must adhere to the contract and complete the important project on time.6. With persistent efforts, they finally settled the dispute between the two regions.7. If Party B fails in delivering goods at a given time, Party A is entitled to terminate the contract and claim for any loss.8. It usually takes a week to patent one's invention.9. A clever politician knows well how to manipulate the public opinion and take advantage of his supporters.10. The amount of water in tile rivers and lakes will diminish as the dry season continues.Unit31. As such, the event evoked curiosity and awe in most of us.2. The techniques of sales promotion, to work well must gain the trust of middlemen in business as well as consumers. At the same time, they should be consistent with the local preferences and customs.3. TO launch this new product into the European market, the company gave away 10,000 free samples for the local consumers to try.4. As their life has been bettered, going on tours/trips out in the holidays has becomea fashionable/stylish pastime for quite a few people.5. The purpose of waging the war is, in nature, to control the oil resources in the area.6. Sales promotion is effective in helping consumers become acquainted with a new product when it is first introduced to a market.7. The new administration has realized that economic reforms must be deepened in conjunction with effective measures taken to ensure the basic conditions of employment and daily life for those poor people.8. Towards its sales objective this year, the company offered a training course to enlighten consumers about its latest products.9. To effectively raise our productivity, we should bring in advanced management experience from other countries.10. Professor Wu's lecture helped the students become acquainted withthe use of this software product. It also gave them an idea of software development.Unit4I. Those who lead a miserable life often fail to recognize the inherent virtue of work in earning and sustaining their dignity.2. With the life bettered and levels of education higher, the work ethic is diluted now.3. The young generation has much difficulty understanding why their ancestors had to focus their minds upon work as the central concern of existence.4. According to Maslow, different classes and ethnic groups are positioned at different stages in the work hierarchy.5. In developing countries, many talented young intellectuals flock in droves to America, which forms the so-called "brain drain".6. If a country is prone to high inflation, then its currency will have to be dued to maintain the price competitiveness of its exports.7. One expert in sociology believes that work is a means for people to build relationships. In that sense, the workplace performs the function ofa community.8. The desire to "fulfill themselves", a harmless and even worthy enterprise, may sometimes degenerate into a selfish discontent.9. To most Americans today, the blow of being laid off seldom carries the life-and-death implications it once had.10. Modem workers may have a lot of complaints. But they will feel better when they know that their predecessors did work under a far more brutal condition during the early stage of the Industrial Revolution.Unit51. The firm will slash its employees from 5,000 to 3,000 because its business is slack.2. We should treasure and maintain the cordial relationship established with them in 1990.3. The patient died after he was infected as a result of a hospital blunder.4. To do simuRaneous interpretation of speeches needs special training and sldlls.5. Ifyou don't follow the objective law, you will be destined to fail.6. It was clear that the government failed to revive the economy or reform the social institutions last year.7. The miners' strike in July showed how quickly workers' anger erupted.8. Whenever you visit the city, on a rainy day or on a sunny one, it gives a scene of an industrial flavor as cheerful and busy as ever.9. He realized that it was difficult to inhabit this barren island any longer.10. Overweight people are often lured by modern food products which claim to be able to help them lose weight.i America was once troubled by employment crisis. Unit6 1. The crime was exposed, and the chief criminal was prosecuted and convicted. 2. His international contacts could contribute greatly to their hitherto isolated effort. 3. Medical service would be free to the patients, and the financial transaction would take place between the two departments. 4. Police are hunting two youths who snatched a handbag from a woman in broad daylight. 5. During the ensuing twenty years, his far-sighted management brought great prosperity and turned the company into the largest clothing business in the country. 6. His strong belief that she was withholding things from him did not have any basis in fact. 7. Over the past few weeks, his every waking moment has been spent poring over his medical books. 8. We were given advance warning, so we were able to minimize the effects of the storm.9. Such organizations have had only limited success in averting conflicts between states. lO. She was hounded out of public life by the persistent aaacks of the popular newspapers. Unit7 1. Cyberspace communication is expanding by leaps and bounds, with millions of people browsing websites daily. 2. The Chinese media are formulating new plans in order to increase their presence on the Intemet to meet the challenges of the virtual era. 3. The new system now allows faxes to be sent round the world with minimum effort and maximum security. 4. Because of its interactivity and accessibility, the Intemet has activated new interest in homestudy programs. 5. The invention of the electronic word processor was as startling an information revolution as the invention of the printing press. 6. Digital cameras aren't available for everybody -- at least, not yet. While cheaper than before, they are by no means cheap. 7. Aworkaholic is a person who works too much. Aworkaholic lives to work, rather than works to live. 8. It is not cheapto raise pets in the city. In the case of a dog, registration may be obtained from the city's Dogs Supervision Office fora fee of about 2,000 yuan a year. 9. Recently, we have witnessed a number of young people who, for a variety of sociological and psychological reasons, have become attached to their computers, and are exploiting their potential in a criminal manner. 10. Whether it is worth investing in the long term is still in doubt. Let's assume you are a sports fan. Unit8 1. Children were asked to complete many compulsory pieces of work each week. 2. I commended the girl on the excellent job she had done. I later wrote to commend her to her employer. 3. Everyone with a mortgage realized the government's economic strategy was not working. 4. Absurd though it may seem, it is quite likely that Mr. Smith and his companions genuinely believe all this. 5. He aggravated his condition by leaving hospital too soon. 6. By patient questioning we managed to elicit enough information from the witness. 7. During your flight you can relax with a drink from the duty-free bar, and a meal or light refreshments will be served according to the time of day.8. I was in a dreadful plight -- I had lost my money and missed the lastbus home. 9. One of the witnesses was bribed to give false evidence. 10. Despite repeated assurance(s he failed to repay the money he had borrowed.。
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Essay Summary
EX: IX, P. 66
ercises
Comprehension
EX: II, P. 63
.
1
II. Answer the following questions. List the four promotional activities mentioned in the first paragraph of the text.
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ercises
Vocabulary
EX: III, P. 63
III. Complete the blanks with the words given below. Change the form where necessary.
collide launch locality accommodate stimulus acquaint whereby film quota amend enlighten expenditure repay slump magnify
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ercises
Comprehension
EX: II, P. 63
9
What is the author’s general attitude toward sales-promotion techniques?
Positive
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ercises
5. They thought that previous Conservative governments had been too tolerant about high taxation and public spending, and too accommodating to other countries, ________________ particularly in Europe. collided 6. His head _________with a table on the way down.
1. Indeed he was apt to develop violent prejudices against certain men and women in public life with whom he was not personally _____________ . acquainted 2. A moment later the sounds of the storm were _____________ suddenly in the hut as the door magnified flew open.
7. Give it a proper share of your attention and it repay will certainly _______ you. 8. The energy bill is bound to be heavily ___________in Congress for it is out of date now. amended
Business people use techniques of sales promotion mainly in two ways: they often use a combination of these techniques; they use these techniques as supplementary to the other three promotional activities.
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ercises
Comprehension
EX: II, P. 63
5
Why has sales promotion become increasingly popular in the United States?
Because it brings promotion to the point of purchase, which has been found more effective than media advertising. For example, a US study shows that a majority of purchases in supermarkets are generated by in-store decisions.
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ercises
Vocabulary
EX: III, P. 63
III. Complete the blanks with the words given below. Change the form where necessary. decisive decisive
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ercises
Vocabulary
EX: III, P. 64
III. Complete the blanks with the words given below. Change the form where necessary.
collide launch locality accommodate stimulus acquaint whereby film quota amend enlighten expenditure repay slump magnify
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ercises
Comprehension
EX: II, P. 63
4
Explain the applicability of sales-promotion techniques.
They are applicable to both consumers and businesses. Also, they can be used with industry selling as well as consumer products.
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ercises
Vocabulary
EX: III, P. 64
III. Complete the blanks with the words given below. Change the form where necessary.
collide launch locality accommodate stimulus acquaint whereby film quota amend enlighten expenditure repay slump magnify
Comprehension
EX: II, P. 63
10
What is the general purpose of the author to write the passage?
The author wrote this passage in order to discuss various aspects of sales-promotion techniques, recommend them and advise using them carefully.
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SECTION
3
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An Introduction to Sales Promotion
A
ENTER
Comprehension
EX: II, P. 63
HOME
Vocabulary
EX: III, P. 63 EX: IV, P. 64
Collocation
EX: V, P. 65
Translation
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ercises
Vocabulary
EX: III, P. 64
III. Complete the blanks with the words given below. Change the form where necessary.
collide launch locality accommodate stimulus acquaint whereby film quota amend enlighten expenditure repay slump magnify
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ercises
Comprehension
EX: II, P. 63
6
How does sales promotion help both to explore a new market and to keep the existing market?
It helps consumers become acquainted with a new product and it also helps provide extra competitive advantage to existing products.
Sales promotion, advertising, personal selling and publicity.
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ercises
Comprehension
EX: II, P. 63
2
How do business people use techniques of sales promotion for their products?
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Comprehension
EX: II, P. 63
3
What is the basic function of sales-promotion techniques?
Sales promotion is to stimulate demand.