学生用M4U1 Read导学案ing Advertising
高中英语必修四学案：M4 Unit 1 Advertising Word power 第四课时
池州华佑高级实验中学人本跨界大课堂自主学习型英语学道堂组姓名编号M4 unit1(04) 日期2017-05- 06 主备校长备课组高一英语组【佳句欣赏】(大声朗读三遍)：Give a dog a bad name and hang him. 众口铄金，积毁销骨。
【自研课导学】（时段：晚自习）预习内容及目标：预习课本P6-7的内容，借助字典查出所有的生词，理解P6单词后缀的用法，掌握P7有关销售和市场的单词。
【晨读课】 1. 大声朗读P5-13单词2. 大声朗读P6-7页课文.【展示课导学】(一)学习内容：M4 Unit1 Advertising Word power 第四课时(二)学习主题：1.掌握P6单词后缀的用法 2.掌握P7有关销售和市场的单词(三)定向导学·互动展示【训练课导学】1.时段：晚自习 2.时间：20’ 3.训练方式：独立，自主完成“日日清过关”巩固提升三级达标训练题姓名自评：师评：批阅日期：一、基础题单项选择1. — What are you going to do this weekend?— _____. If time permits, I may go to Shanghai with my friends.A. Don't mention itB. It doesn't matterC. Forget itD. It depends2. — Have you figured out how much the trip will cost? —$4,000, or _____ like that.A. anythingB. everythingC. somethingD. nothing3. The air quality in the city, ______ is shown in the report, has improved over the past two months.A. thatB. itC. asD. what4. — When did the computer crash?— This morning, while I ______ the reading materials downloaded from some websites.A. have sortedB. was sortingC. am sortingD. had sorted5. — Why do you choose to work in an international travel agency?— Well, you know, English is my _____. So it is my best choice.A. strengthB. talentC. abilityD. skill二、发展题阅读理解Holidays are really important. Many of us will have childhood memories of summer holidays where we were taken away from home to experience new environments and learn in different ways.But holidays are expensive and, for those on low wages or living on benefits，they are often unobtainable. Even the cheapest holidays require travel and other additional costs that are difficult for many families to meet.For working parents，the long summer break can be a very difficult problem for childcare. When an annual leave allowance amounts to only five weeks，there is a need to spread this across the year. Couples can find themselves taking leave in turn in order to care for children who are on holiday. For some，this makes even an affordable family holiday difficult.The schools that I visit in Nottingham are full of experienced staff committed togiving our children a caring and inspiring learning environment. The number of children receiving free school meals is quite large in Nottingham and many schools have breakfast clubs to make sure that children get a healthy start to the day. Most schools undertake programs of group or individual educational support. Schools also have an important role in safeguarding children、welfare through the ongoing touch and support with their pupils. During the long summer holidays，much of this is missed.While teachers are holidaying in the UK, many of their pupils spend the whole six weeks on the street where they live. The lack of free school meals for six weeks can result in pressure on a family budget and an inability to afford the inspiring experiences that help children to continue their learning.In setting out its plans for a five-term year, Nottingham City Council (委员会）is seeking to reduce the summer holiday down to four and a half weeks, with a. more balanced five terms of roughly eight weeks, each followed by a two-week break. We believe this will give real “down time" for school staff and pupils alike but will be short enough not to cause a real break in learning.We acknowledge that this change may be difficult for some school staff, particularly whose own children are educated in other authorities. However, this must be weighed against the benefits for city children for whom we all have the greatest duty of care.1. The passage is probably written by _____.A. an experienced teacherB. a working parentC. an inspired studentD. a city council member2. The underlined word “they" in the second paragraph refers to “____”.A. environmentsB. holidaysC. wagesD. benefits3. It is suggested in the passage that the summer break be reduced to _____.A. 2 weeksB. 4.5 weeksC. 5 weeksD. 6 weeks4. The plans for a shorter summer holiday will help students _____.A. obtain the cheapest holidays without additional costsB. get a chance to spend, six weeks a term with teachers in schoolC. benefit more from the caring and inspiring learning environmentD. have more school days to receive free school meals5. It can be inferred from the passage that _____.A. working parents can enjoy a five-week break to care for their childrenB. the suggested plans for a five-term school year can hardly be carried outC. the long summer holiday gives teachers and students real “ down time"D. some schoo l staff will say “ No" to the plans for a shorter summer holiday 今日心得：今日不足：【培辅课】（时段：附培辅单）疑惑告知：效果描述：21. D 22. C 23. C 24. B 25. A71. D 72. B 73. B 74. C 75. D。
译林版英语必修一 M4U1 Advertising 教案设计
Module 4 Unit 1 Advertising英语学考复习研讨单元复习——广告教学目标：1. 能够通过写作的方式论述本单元主题。
2. 复习本单元重点词汇和表达，并能够正确使用它们。
3. 能够独立完成与文本相关的学考题型的练习重点难点：复习与练习单元重点以便熟练应对学考题型及考点学法指导：自主识记，合作互助，巩固运用.★拓实基础★Step1写出下列重点词汇【独立自学】1.做广告v.2.广告n.3.欺骗vt/vi.4.福利n.5.有技巧的adj.6.清白的adj.7.（使）受益v./n. 8.说服vt.9.促进vt. 10.治愈vt.11.力劝vt. 12.智力n.13.把戏，恶作剧n. 14.高兴的，满意的adj.15.推荐vt. 16.使震惊vt.17.目的，目标n. 18.呼吁，有吸引力vi单词检测【巩固运用】advertisement welfare cheat skilful innocent benefit persuade promote intelligencePublic service a____________ play an important role in our daily life, which b______ the public a lot. However, not all advertisements are i________ ,some commercial advertisements try to c ____customers by using s_____methods, which affects the public w _____. So, use your i _________ and think about why you should buy the things the advertisement p ______.Step2写出下列重点短语【独立自学、合作互助】1.习惯做…2.对…做研究3.与…共享4.劝说某人做…5.相信6.付钱7.免费8.意识到9.欺骗…做10.对…满意11.上当. 12.评论…13.欺骗，作弄14.目的是，旨在15.过…的生活16.涉及，处理17.使受益，得益18.当提到短语检测【巩固运用】Exercise 1. Fill in the blanks with the proper form of the verb.1.In ancient times, people used to ______(go) to stores personally to buy what theywant, but now they are used to _______(buy) goods on line.2.Advertisements are used to _______(inform) people of the latest products orservice.3.Public service advertisements aim to ______(educate) how to lead better lives,however, some commercial advertisements are meant to __________(persuade) people _______(buy) what they promote.4.I didn’t mean ____________(discourage) you, I mean _______(face) failures and_________(overcome) difficulties along with you.Exercise 2. Fill in the blanks with prepositions.1.I did a research ____ making friends by chatting on line, I have some information to share ____ you.2.Some customers were pleased ____ what the producer said and paid____ the product he promoted.3.Don’t believe ____ what he said and fall ____ his tricks, for he always plays tricks ____ others and fool them ____ doing bad deeds.4. PSAs are run ____ free, and they deal _____ wide public concerns.5. If you comment _____ something, you give your opinion about it or you give an explanation for it.Step3 话题论述【合作交流、质疑解难】话题：What do you think of advertisements?1.小组内交流相关问题：Are you for or against advertisements?Do ads play a positive role or negative role in our life? Why?2.每个组员用一句话回答What do you think of advertisements?★拓展提高★Step4 翻译练习【合作交流，质疑解难】重点句型剖析,注意划线部分，朗读并背诵。
(完整版)M4U1Reading导学案含答案
M4U1Reading导学案Learning aims:1.To memorize the new words and phrases in this article.2.To get a general idea about the text.3.To become familiar with the detailed information about the text.Important points:1.How to understand the text better.2.How to help the students finish all the exercises.3.How to help the students develop their creative, comprehensive abilities.Teaching procedureStep 1 Lead inStep 2 Fast reading1)What do ads try to persuade people to do?To buy a product or service, or to believe in an idea.2)What does PSA stand for?Public service advertisements3)What do PSAs aim to do?They aim to teach us and help us lead better lives.Step 3 Careful readingTask1 T or F1.Most people are not aware of how many ads are around them.2. Advertisements are always meant to promote a product or service.3. PSAs are only found in newspapers and on TV.4.PSAs and commercial ads use some of the same methods.mercial ads can often give us valuable information about how to live our lives.6.An ad warning people against smoking is an example of PSA.T F F T F TTask2 Some questions1.Where are advertisements usually found?They are usually found in newspapers and magazine,on the Internet, radio and television.2.Why are some of the advertisements clever according to the article? Because even if an ad doesnot lie, it does not mean it is altogether innocent.3.When did China begin a nationwide public service advertising campaign?China began thecampaign in 1996.4.Why should we follow the advice in PSAs?Because PSAs are meant to benefit the public, andby following the advice in PSAs, we can often learn a lot.Step 4 Reading strategy1.What is expository writing meant to do?It is meant to introduce you to basic information on a topic.2.What is its basic format?Introduction of the subject, examples and facts that develop or support the details, conclusion. Step 5 Discussion1. Do you think young people are easily persuaded by ads? Why or why not?2. What is the best PSA you have ever seen? Why do you think it is so good?Step 6 Homework1.Read the passage again and again.2.Try to keep the new words in mind.Language pointsDifficult sentences1. We are so used to them that we often do not even realize how many we see and hear in a day. So…that…引导结果状语从句，意为“如此···以至于···”常用句式：so +adj./adv.+thatso +adj. +a(n)+单数名词+thatso +many/few+复数名词+thatso +much/little+不可数名词+thatHe runs _______ _______ _______nobody can catch up with him.他跑得非常快，以至于没人能追上他。
牛津版高一英语M4U1 Advertising 教案
牛津版高一英语M4U1 Advertising 教案Welcome to the unitAnalysis of the teaching material:This lesson is the first period of the Unit . The main purpose of this lesson is to make students be familiar with the topic of this unit—Advertising.Teaching aims:1.To make student identify the differences between commercial advertisements andpublic service advertisements.2.To practice student s’ oral English.Teaching important point:1)T o develop students’ speaking ability by expressing their opinions inthe discussion.2)To make students know the using of different advertisements.Teaching approaches:Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.Interaction Patterns: Teachers -class, individuals, pairsSs’ ability to work both independently and together is very important t o their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class. Teaching Aids: multimedia and a blackboardProcedures for teaching:Step 1 Greeting and Lead-in1.Do you know what title of this unit is?2.Which piece of ad-show do you like best?3.Where can you find these ads and do you like them?Step 2 Welcome to the unit1.observation: Ask Ss to observe the pictures on the Internet and dive them intotwo parts.1./i?ct=503316480&z=&tn=baiduimagedetail&word=%BA% BD%BF%D5%B9%E3%B8%E6%BA%A3%B1%A8&in=19586&cl=2&lm=-1&st= &pn=33&rn=1&di=31358484540&ln=2000&fr=&fm=hao123&fmq=133213366407 8_R&ic=&s=&se=&sme=0&tab=&width=&height=&face=&is=&istype=2./i?ct=503316480&z=0&tn=baiduimagedetail&word=%D5% E4%B0%AE%C9%FA%C3%FC%20%BE%DC%BE%F8%B6%BE%C6%B7&in=2 0662&cl=2&lm=-1&st=&pn=1&rn=1&di=35546566725&ln=1856&fr=&fm=rs8&f mq=1332133266671_R&ic=&s=&se=&sme=0&tab=&width=&height=&face=&is= &istype=23./i?ct=503316480&z=&tn=baiduimagedetail&word=%BB% B7%BE%B3%B1%A3%BB%A4%BA%A3%B1%A8&in=8724&cl=2&lm=-1&st=& pn=11&rn=1&di=110692194480&ln=1955&fr=&fm=hao123&fmq=1332133991468 _R&ic=&s=&se=&sme=0&tab=&width=&height=&face=&is=&istype=4./i?ct=503316480&z=&tn=baiduimagedetail&word=%CF%B 4%B7%A2%CB%AE%BA%A3%B1%A8&in=17016&cl=2&lm=-1&st=&pn=0&rn =1&di=103130954430&ln=1993&fr=&fm=hao123&fmq=1332134106546_R&ic=&s =&se=&sme=0&tab=&width=&height=&face=&is=&istype=2. Discussion: Look at the pictures and answer these questions:What image(s) can you see on each poster?What can you read on each poster?What can you learn from each poster?Step 3 Pair WorkMore ads for Ss to have a discussion.立邦漆最新广告视频- 视频频道- 申探网奥迪A6L震撼广告- 视频- 优酷视频- 在线观看十大温情感人广告：公益广告之《感恩父母感恩教育》- 视频- 优酷视频- 在线观看日本劝阻自杀公益广告- 视频- 优酷视频- 在线观看Step 4 Active reading:Listen to the material on Page 95 and try to answer these questions:1 What’s the ad about?2 What types of things will the stories be judged on?3 What should Ss pay attention to when writing the story?4 Why is it good for Ss to enter English writing competitions?Step 5 Mini-writing:Choose one ad and write something to promote your service or products. Homework1. Collect some advertisements and try to know what products or services the ads talk about.2. Get ready for the Reading part.3. Unit Revision: Period 1.。
高中英语 Unit1 Advertising reading教案 牛津译林版必修4
课题：M4U1 Advertising readingStep 1 Revision and lead-inReview about different ads.talk about more ads.Step 2 Comprehension of the textSkimming1. Guide students go through the whole article, especially pay attention to thetitles and the subtitles of the article.2. Ask Ss to skim the article and answer the questions on Page 2What do advertisements encourage people to do?What does PSAs stand for?What are PSAs meant to do?ListeningAsk Ss to find the main idea of each paragraph.Para.1 Brief introduction of adsPara.2 What is an ad?Para.3 Untrue claims about productsPara.4 How to identify(辨别) an ad?Para.5 Public service adsPara.6 The advice on adsReading strategies: reading expository writing a subjectintroduction of subjectsupporting detailsconclusionPost-reading (Consolidation) (教师用书P7)What’s the similarities and difference between commercial advertisements and public service advertisements?Step 3 Language items1. Ask Ss to reread the passage and do C1 on P4 individually2. Get Ss to scan the article again and do C2.3. Do D in class.4. Do E in class.Step 4 DebateGroup A: Advertising has a positive effect on our lives.Group B: Advertising has a negative effect on our lives.Step 5 Homework1 Finish the article on Page 95.2 List the difficult language points on your notebook.Step 6 Language points1. be used to sth/doing (L1) 习惯于get/become used to 逐渐地习惯于…used to do/be 过去常常/曾经是… （和would do区别）There used to be 曾经有There used to be a cinema here, but now it is a market.There used to be a tall tree at our gate, usedn’t there?be used to do sth.被用来做…近义词 be /become/get accustomed to (doing) sth. 习惯于adapt oneself to 使自己适应或习惯于……adjust to (doing) sth. 适应；习惯……2. share (L4) vt.share sth. with sb. 与某人分享某物She won’t share her secret with us. 她不愿意把她的秘密告诉我们。
M4U1Reading导学案含答案(可编辑修改word版)
M4U1Reading 导学案Learning aims:1.To memorize the new words and phrases in this article.2.To get a general idea about the text.3.To become familiar with the detailed information about the text.Important points:1.How to understand the text better.2.How to help the students finish all the exercises.3.How to help the students develop their creative, comprehensive abilities.Teaching procedureStep 1 Lead inStep 2 Fast reading1)What do ads try to persuade people to do?To buy a product or service, or to believe in an idea.2)What does PSA stand for? Public service a dvertisements3)What do PSAs aim to do? They aim to teach us and help us lead better lives.Step 3 Careful readingTask1 T or F1.Most people are not aware of how many ads are around them.2.Advertisements are always meant to promote a product or service.3.PSAs are only found in newspapers and on TV.4.PSAs and commercial ads use some of the same methods.mercial ads can often give us valuable information about how to live our lives.6.An ad warning people against smoking is an example of PSA.T F F T F TTask2 Some questions1.Where are advertisements usually found? They are usually found in newspapers andmagazine, on the Internet, radio and television.2.Why are some of the advertisements clever according to the article? Because even if an ad doesnot lie, it does not mean it is altogether innocent.3.When did China begin a nationwide public service advertising campaign? China began thecampaign in 1996.4.Why should we follow the advice in PSAs? Because PSAs are meant to benefit the public, andby following the advice in PSAs, we can often learn a lot.Step 4 Reading strategy1.What is expository writing meant to do?It is meant to introduce you to basic information on a topic.2.What is its basic format?Introduction of the subject, examples and facts that develop or support the details, conclusion. Step 5 Discussion1.Do you think young people are easily persuaded by ads? Why or why not?2.What is the best PSA you have ever seen? Why do you think it is so good?Step 6 Homework1.Read the passage again and again.2.Try to keep the new words in mind.Language pointsDifficult sentences1.We are so used to them that we often do not even realize how many we see and hear in a day. So…that…引导结果状语从句，意为“如此···以至于···”常用句式：so +adj./adv.+thatso +adj. +a(n)+单数名词+thatso +many/few+复数名词+thatso +much/little+不可数名词+thatHe runs nobody can catch up with him.他跑得非常快，以至于没人能追上他。
m4u1 welcome and reading学案
M4 Unit 1 Advertising Welcome and reading学案【学习目标】1．熟读关于广告的文章，了解商业广告和公益广告的共同点与不同点以及它们对日常生活的影响。
2．了解说明文的写作特点，并能应用到实际写作中。
3．掌握重点单词、词组和句型，并能熟练运用。
【学习内容】1.重点单词和词组：be related to 与……有关not the same thing at all根本不是同一件事listen for 仔细听fall sb into doing sth 欺骗某人做某事develop an ad campaign 设计一个广告活动be proud of 以……而骄傲a good way to do 做某事的好方法make sb aware of 使某人意识到social problems 社会问题tell the complete truth说出全部的事实last for days 持续数天persuade sb to do sth 说服某人做某事stand for 代表，象征aim to do 目的是做某事on the school website 在校园网上learn more about sth了解更多有关……的内容be used to (doing) sth习惯于do some research on sth对……进行研究have sth to share with sb有某事/物要与某人分享believe in 信任two main types of advertisements两种主要的广告commercial advertisements商业广告public service advertisements公益广告pay for 为……而收费promote a product 推销产品for free免费be meant to 打算干某事public welfare 公共福利educate sb about sth 对某人进行某方面教育protect sb from 保护某人免遭某物的伤害altogether innocent 完全的清白feel pleased with 对……感到满意make a mental connection with在心理上把……和……联系起来fall for this kind of trick 上这种诡计的当play tricks on sb 捉弄某人serve the public为公众服务lead better lives过更好的生活a nationwide public service advertising campaign 全国范围内的公益广告活动deal with 对付，处理widespread social concerns 普遍存在的社会问题live healthy lives 过着健康的生活kill oneself自杀follow the advice遵循建议introduce sb to sb else把某人介绍给某人be supposed to do理应干某事have no comprehension that…不理解……warn…against …警告某人不要干某事thank sb for sth 为某事而感谢某人offer sb sth给某人提供某物receive many kind comments about sth收到许多关于某物的善意的评论remember to do sth 记得要做某事pay a lot more attention to 更多地注意……benefit society 对社会有益what do you think of…?你认为……怎么样？agree with sb on sth 在某方面同意某人2. 重点句型1) We are so used to them that we often do not even realize how many we see and hear in a day.2) A commercial advertisement is one which someone has paid for to promote a product or service.3）The grocery just hopes that when you read the ad, you will feel pleased with the nice comment, remembet the words “freshest food’, and make a mental connection with the food in the grocery.4) Not all ads play tricks on us though.5) Our government understands this, and has been using PSAs to educate people for many years.6) When it comes to advertisements, we must all use our intelligence and not be a slave to them!3.重点讲解1)They are also a good way to make people aware of the needs of others and the dangers around them.make people aware of使人们了解…be aware of /that翻译：她意识到了这个事实，但她不能够面对它。
Module 4 Unit 1 Advertising(教案)
Module 4 Unit 1 AdvertisingReading: AdvertisementsTeaching Aims:1. To learn more about advertisements2. To learn how to read a expository writing3. To read the passage Advertisements and complete related answers4. To improve their reading comprehension skill by fully participating in all activities Teaching Key Points & Teaching Difficulties:1. How to improve their reading ability through teaching activities2. How to let them gain some insight into advertisements and help them dealwith advertisements in their daily life3. The usages of some phrasesTeaching Approaches: reading, discussion, practicing, etc.Teaching Aids: multi-projector, tape recorder, etc.Teaching Procedure:Step One: Leading-inEnjoy some very interesting posters and two video clips, please. Does it have an interesting impression on you, boys and girls? After learning “Welcome to the unit”, we know ads are a kind of poster or video that makes us want to buy a product or a service. Today, we’ll learn something about advertisements. Please answer the following questions.1.Where can we find these ads?2.What is the purpose of each video clip?3.What do you think of ads?(Some advertisements are meant to sell products or services, and some to make people think about problems in society or about people who need help.)Step Two: Reading ComprehensionT: Very Good! Now let’s read the article to check whether your prediction is correct ot not. First of all, please open your book to page 2. Fill in the blanks to give the main idea if each paragraph with no more than 3 words:Para.1 __________________Para.2 __________________ of an adPara.3 __________________ about productsPara.4 __________________Para.5 __________________ on ads(Remind students to use skimming and scanning skills to focus on and identify the information needed to fill in the blanks. Let them pay attention to the three subtitles in the passage which can help them find the information they want. )Ss: … (Encourage them to give their answers in their own words.)Suggested Answers:Para1 Introduction to adsPara2 DefinitionPara3 Incomplete truthPara4 Public service adsPara5 Some adviceT: Wonderful! Since we read the article once, I think you can a general idea of the passage. But if you want to get a better understanding of the article, you should read an article several times. Read the passage carefully and answer the following four questions1. What is an advertisement?2. How many entries of advertisements are mentioned in the article?3. Why can’t we always believe commercial advertisements according to the article?4.When did China begin a nationwide public service advertising campaign ?Suggested answers:1.An advertisement uses words and pictures to encourage people to buy something or believe insome idea.2.Six/6.3.Because they are not altogether innocent.4.In 1996.1. Definition2. types/kinds3. Similarities4. Purposes5.product or service6. live better lives7. true8. Places found 9. attractive pictures 10. Conclusion/Advice (Ask them finished it individually)(Let them make a mark where they find the answers. This can train and improve the ability of identifying the relevant information.)T: Great! Now you have read the article twice. I think most of you have no difficulty in understanding it.Step Three: Post-reading (Exercises)T: Fill in each blank with only one word according the passage.Advertisements have become a part of our life. There are 1. ______ main types of advertisements---- commercial advertisements and public service advertisements. Theformer is one someone has paid 2. _____ to promote a product or service. Although we have laws to protect us from ads 3. ________ cheat people, we still must be aware of the skillful methods. We mustn’t fall for the trick. The 4. ____ is one that is run for free and meant to educate people. PSAs also deals 5. _____large social problems and are made 6._____ serve the public. 7. _______________ not all ads play tricks on us, we must use 8. ____ intelligence and not be a slave to them.Step Four: Post-reading (Phrases)T: Having finished reading, let’s find out the useful phrases in the passage:1. be used to (doing) sth. (L 1) 习惯于…2. do research on (L3) 研究…3. share … with sb. (L4)与某人分享…4. persuade sb. to do sth. (L6) 劝（服）某人做5. believe in (L7) 信任6. for free (L11) 免费7. be meant to do (L11) 旨在，目的是8. protect… from … (L14)保护某人免遭…9. be aware of (L15) 意识到…10. even if/though (L15) 即使11. fool sb. into doing (L17) 欺骗某人做…12. fall for (L 24) 上当，受骗13. play tricks on (L 27) 作弄14. serve the public (L 28) 服务大众15. aim to do (L 29) 目的是做…16. deal with (L 34) 处理，涉及17. encourage sb. to do (L 35) 鼓励某人做…18. live healthy lives (L 37) 过健康的生活19. follow the advice (L 39) 接受建议20. When it comes to … (L 41)当谈到…时Translate the phrases and then fill in the blanks with the correct forms of them2. I _________________ getting up early in the morning.3. I will never ______________ the words of door-to-door salesman.4. I never ________________ God.5. She _________________ the danger around her.6. You will get a book _____________.7. The teacher asked us to ___________________ environment protection.8. The special clothes will _________ you __________being attacked by wild animals.9. Don’t __________________ me! I am angry!Step Five: Homework1. Read the article again and again after class and finish Parts A1 and A2 on page 90 of the Workbook.2. Write a summary about the text.。
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Module 4 Unit 1 AdvertisingReading 导学案编写人戴敏审核人高一英语备课组Teaching Objectives:1. To get a general idea of the whole text.2. To be familiar with the detailed information about the text.Important and difficult points:1. To train gist-reading skill and learn the main point of each paragraph of the text.2. To master the reading strategy for expository writing.【知识链接】Enjoy some advertisements and guess what products or services the ads are about.1.Practice has proved that we Cooking chicken is!2.Just do it.3.To be number one.4. Your are what you wear.5.Obey your thirst.6.Feel the new space.munication unlimited. 8.Good to the last drop.9. Started Ahead. 10.Make yourself heard.11.Intelligence everywhere. 12. The choice of a new generation.13.Let's make things better. 14.Can't beat the real thing.15.Apple thinks different. 16.Not all cars are created equal.17.Nothing is impossibl. 18.Time always follows me!19. Focus on life. 20.HUMAN AND NA TURE ，NOT HUMAN END NA TURE。
Questions: Do you like advertisements? Where can we find them? Do you think advertisement play an important role in our lives? Why or why not? Do all the advertisements tell the complete truth? Why or why not?【学习过程】Step1 Before-reading :Match the words1. persuade a the ability to learn, understand and think about sth.2. welfare b. good at doing sth., especially sth. that needs ability or training3. skilful c. the general health, happiness and safety of a person or a group4. cure d. make an illness or problem go away5. mental e. a short sentence or phrase that tells the aims and beliefs of a personor a group6. trick f. related to the thoughts and the mind7. motto g. sth. done to fool someone else, or as a joke8. intelligence h. make someone do sth. by giving them good reasonsStep2 Fast-reading: Read the text fast and try to answer the following questions.1) What do advertisements encourage people to do?2) What does PSAs stand for?3 )What are PSAs meant to do?Main idea of each paragraphPara.1 _____________________________________________________________Para.2 _____________________________________________________________Para.3 _____________________________________________________________Para.4 _____________________________________________________________Para.5 _____________________________________________________________Para.6 _____________________________________________________________Step 3 Reading Strategy :1）How to read expository writing?Expository writing is meant to____________________. It usually follows the same basic format: _____________________,_______________ ,________________ .Pay attention to______________________________.2）Structure of the whole passageTopic --- _________________Supporting details--(1) ____________________________(2)_____________________________(3) ____________________________Conclusion ---- Be smart about advertisements!The same structure exists in each part. Use the idea of expository writing to read part 3. Fnd the topic, supporting details and conclusion of this part.Subject:.Information support the idea:(1)______________________________________________________.(2)______________________________________________________.(3)______________________________________________________.Conclusion:________________________________________.Step 4 Careful Reading:2.The true or false statements are designed to check students’ further understanding of the whole text .(P4 C1 )Step 4 Consolidation.1. What is the difference between commercial advertisements and PSAs?2. Why are some of the ads clever according to the article?3. When did China begin a nationwide public service advertising campaign?4. Why should we follow the advice in PSAs?Ask students to retell the whole text with the help of the key words .Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c ______ advertisements, which are m_______ to p ______ a product or s ____ .But they don’t tell people the c ____ truth. Another one is called PSAs, which are often placed for f____. They d____ with many s_______ problems, which often affect public w______. Language focus :1. We are so used to them …be used to do / doing sth. —get accustomed toused to—happened in the paste.g. I am not quite used to living here/city life.I used to live in Nanjing.Eg: The new machine _____production. However I_____it.A.is used to increase; am not used to controllingB.is used to increasing; don’t used to controled to increase; don’t used to controled to increasing; am not used to control2. I did some research on …to share with you.research:1) n. do/conduct research on:我正在做关于广告的研究。