大学核心商务英语读写教程第2册Unit Six Their Business Ways_75
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高教社新编商务英语第二版综合教程2 Unit6
√a. talent management
b. personnel management
c. performance management
d. compensation management
______________
高等教育出版社 高等教育电子音像出版社
Unit 6 Human Resource Management
√d. recruiting and training the best employees and offering
the best compensation
______________
高等教育出版社 高等教育电子音像出版社
Unit 6 Human Resource Management
8. HR is responsible for setting up programs that will ____. a. attract, select, develop, and protect
Human Resource Management (HRM) is the function within an organization that focuses on recruitment of, management of, and providing direction for the people who work in the organization.
accelerate, pace, crucial, mismatch, privacy, shrink, pool, advancement, equitably, era, downsize, recession, demographics, automation, hire, executive, perspective, payroll, coordinate, staff， scarcely, appraise, benefit, promotion, reassignment, termination, resignation, retirement, overall, ease, integration; II. hierarchy, portray, pyramid, esteem, literal, survival, absence, terrorist, disaster, belonging, intimacy, acceptance, depression, self-respect, gain, imbalances, inferiority, complex, stable,
b. personnel management
c. performance management
d. compensation management
______________
高等教育出版社 高等教育电子音像出版社
Unit 6 Human Resource Management
√d. recruiting and training the best employees and offering
the best compensation
______________
高等教育出版社 高等教育电子音像出版社
Unit 6 Human Resource Management
8. HR is responsible for setting up programs that will ____. a. attract, select, develop, and protect
Human Resource Management (HRM) is the function within an organization that focuses on recruitment of, management of, and providing direction for the people who work in the organization.
accelerate, pace, crucial, mismatch, privacy, shrink, pool, advancement, equitably, era, downsize, recession, demographics, automation, hire, executive, perspective, payroll, coordinate, staff， scarcely, appraise, benefit, promotion, reassignment, termination, resignation, retirement, overall, ease, integration; II. hierarchy, portray, pyramid, esteem, literal, survival, absence, terrorist, disaster, belonging, intimacy, acceptance, depression, self-respect, gain, imbalances, inferiority, complex, stable,
大学核心商务英语读写教程 u2-B
They’ve assigned their best man to the job.
他们指派了最优秀的人担任这项工作。
British forces have been assigned to help with peacekeeping. 英国军队被派遣协助维持和平。
Words and Expressions
Business Terms
Reference 推荐信
Reference, or a reference letter or letter of reference, is a letter in which the writer makes a general assessment of the qualities, characteristics, and capabilities of a person, or confirms details about that individual’s situation or circumstances. Reference letters are different from recommendation letters in the sense that they are usually more general in nature and are not normally addressed to a specific requestor. Normally, letters of reference are addressed as “To Whom It May Concern” or “Dear Sir/Madam”. Letters of reference typically include: character-related, college program admissionrelated, employment-related, or general purpose letters.
他们指派了最优秀的人担任这项工作。
British forces have been assigned to help with peacekeeping. 英国军队被派遣协助维持和平。
Words and Expressions
Business Terms
Reference 推荐信
Reference, or a reference letter or letter of reference, is a letter in which the writer makes a general assessment of the qualities, characteristics, and capabilities of a person, or confirms details about that individual’s situation or circumstances. Reference letters are different from recommendation letters in the sense that they are usually more general in nature and are not normally addressed to a specific requestor. Normally, letters of reference are addressed as “To Whom It May Concern” or “Dear Sir/Madam”. Letters of reference typically include: character-related, college program admissionrelated, employment-related, or general purpose letters.
新核心大学英语2Unit6
Key vocabulary and phrases
Topic-related vocabulary
The article should be scanned for words and phrases that are related to the topic. These can give a better understanding of the topic and help identify the main arguments or ideas.
Learning objectives
01 02 03 04
Understand the current trends and challenges in the job market.
Examine the impact of technology on employment and the job market.
03
Language Point Learning
Vocabulary extension
总结词
掌握核心词汇
详细描述
本单元重点学习核心词汇，包括常用的动词、名词、形 容词和副词等，通过例句和练习加深对词汇的理解和记 忆。
总结词
拓展词汇量
详细描述
除了学习核心词汇外，学生还需要通过阅读、听力等途 径积累更多的词汇，提高自己的词汇量，为英语表达打 下坚实的基础。
Chinese culture emphasizes collectivism, while Western culture emphasizes individualism.
Chinese culture emphasizes face and人情, while Western culture emphasizes personal freedom and privacy.
大学核心商务英语读写教程第2册Unit Five Smart Pricing_OK
16
2. Introduction to the Text
Theme of the Text In Text B, we will learn why Ford selected Geely as the preferred bidder for Volvo Unit while learning something concerned with negotiation.
10
4. Words and Expressions
(4)depreciation /
n.
Meaning
a decrease in price or value
/ Example
This is an accelerated depreciation method. 这是一种加速折旧的方法。
11
4. Words and Expressions
4. Words and Expressions
5. Notes to the Text
3
1. Background Information
Price is only one factor in the supplier selection decision, but it is the factor used most frequently to evaluate the sourcing group's performance. The "best" price is actively pursued using one of three approaches: buying at list price, competitive bidding, and negotiation. Buying at list price is used for lower-volume or lowervalued items that do not merit the managerial time and effort needed to obtain a lower-than-list price. Competitive bidding relies on market forces to get suppliers to offer a low price. Competitive bidding is an efficient means of obtaining a fair price when the dollar value of purchase is high enough to justify the work needed to run a successful bid.
2. Introduction to the Text
Theme of the Text In Text B, we will learn why Ford selected Geely as the preferred bidder for Volvo Unit while learning something concerned with negotiation.
10
4. Words and Expressions
(4)depreciation /
n.
Meaning
a decrease in price or value
/ Example
This is an accelerated depreciation method. 这是一种加速折旧的方法。
11
4. Words and Expressions
4. Words and Expressions
5. Notes to the Text
3
1. Background Information
Price is only one factor in the supplier selection decision, but it is the factor used most frequently to evaluate the sourcing group's performance. The "best" price is actively pursued using one of three approaches: buying at list price, competitive bidding, and negotiation. Buying at list price is used for lower-volume or lowervalued items that do not merit the managerial time and effort needed to obtain a lower-than-list price. Competitive bidding relies on market forces to get suppliers to offer a low price. Competitive bidding is an efficient means of obtaining a fair price when the dollar value of purchase is high enough to justify the work needed to run a successful bid.
新编商务英语精读2unit
• Recommendations and Solutions: Provide possible solutions or recommendations for addressing the identified problem based on an analysis of the key factors involved.
Business English Grammar
总结词
掌握商业英语语法规则，提高语言表 达能力。
详细描述
学习商业英语的语法规则，如时态、 语态、从句等，有助于更准确地表达 商业思想，避免常见的语言错误。
Business English Writing
总结词
掌握商业英语写作技巧，提高商务写作水平。
听力材料多样化
使用真实场景的商务英语听力材料， 如商务会议、商务谈判、产品推介 等，帮助学生熟悉实际工作环境。
听力与口语结合
在听力训练中融入口语练习，让学 生模仿真实场景中的对话，提高实 际应用能力。
Business English Speaking Training
口语技巧训练
反馈与纠正
教授学生在商务场合中如何自信、流 利地表达自己的观点和意见。
Suggested learning methods
Participate in role-play exercises to practice negotiation skills in a simulated
environment.
Collaborate with classmates to analyze realworld negotiation cases and develop effective
Understanding • Practical Application of
Business English Grammar
总结词
掌握商业英语语法规则，提高语言表 达能力。
详细描述
学习商业英语的语法规则，如时态、 语态、从句等，有助于更准确地表达 商业思想，避免常见的语言错误。
Business English Writing
总结词
掌握商业英语写作技巧，提高商务写作水平。
听力材料多样化
使用真实场景的商务英语听力材料， 如商务会议、商务谈判、产品推介 等，帮助学生熟悉实际工作环境。
听力与口语结合
在听力训练中融入口语练习，让学 生模仿真实场景中的对话，提高实 际应用能力。
Business English Speaking Training
口语技巧训练
反馈与纠正
教授学生在商务场合中如何自信、流 利地表达自己的观点和意见。
Suggested learning methods
Participate in role-play exercises to practice negotiation skills in a simulated
environment.
Collaborate with classmates to analyze realworld negotiation cases and develop effective
Understanding • Practical Application of
商务英语综合教程第二册unit 6 Products and Service
• Service – Any activity or benefit that one party can offer to another that is essentially intangible and does not result in ownership of anything.
Products and Culture
Unit 6 Products and Service
Definitions
• Product – Anything offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want.
After-sale service
Three levels of product
Repairing Features
Quality
Delivery and credit
Brand name
Core, benefit or
service
Styling Installation
Packaging
Warranty
1. intangibilit and 4. perishability
• There are several services opportunities in global markets from travel and tourism, TV, movies, to financial services
Marketing Consumer Services Globally
Advice regarding adapting products for international consumer markets also applies to adapting services or intangible products However, many consumer services are distinguished by four unique characteristics:
Products and Culture
Unit 6 Products and Service
Definitions
• Product – Anything offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want.
After-sale service
Three levels of product
Repairing Features
Quality
Delivery and credit
Brand name
Core, benefit or
service
Styling Installation
Packaging
Warranty
1. intangibilit and 4. perishability
• There are several services opportunities in global markets from travel and tourism, TV, movies, to financial services
Marketing Consumer Services Globally
Advice regarding adapting products for international consumer markets also applies to adapting services or intangible products However, many consumer services are distinguished by four unique characteristics:
商务英语综合教程 第二册第6课
D: Warren Buffett, Chairman and CEO, Berkshire Hathaw INC.. He is nicknamed the "Sage of Omaha."
1. C 2. B 3. D 4. A
a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products.
D. retiring from or relinquishing a place, a position, or an office
E. at random
1. D 2. C 3. A 4. E 5. D
What are the responsibilities involved in a project manager’s job?
Quiz: complete the following sentences with the
proper forms of the words given in the brackets.
1. The government ______ an import ban. (impede) 2. The army's task was the ______ of public order. (restore) 3. China’ Ministry of Finance is considering levying a social
5. A new breed of managers should have a broader thinking and more integrated talents, who understand that customer desires and needs drive product development and that innovation in competitive economics is of utmost importance.
1. C 2. B 3. D 4. A
a multi-national corporation, formed of Anglo-Dutch parentage that owns many of the world’s consumer product brands in foods, beverages, cleaning agents and personal care products.
D. retiring from or relinquishing a place, a position, or an office
E. at random
1. D 2. C 3. A 4. E 5. D
What are the responsibilities involved in a project manager’s job?
Quiz: complete the following sentences with the
proper forms of the words given in the brackets.
1. The government ______ an import ban. (impede) 2. The army's task was the ______ of public order. (restore) 3. China’ Ministry of Finance is considering levying a social
5. A new breed of managers should have a broader thinking and more integrated talents, who understand that customer desires and needs drive product development and that innovation in competitive economics is of utmost importance.
大学核心商务英语读写教程第2册UNIT SEVEN CUSTOMER SERVICE
our fashionable dress. 我们正 在搞推销时装
的特别宣传活
动。
2020/12/10
4. Words and Expressions
Meaning
Example
2.slash/ / v.
to reduce or curtail
drastically
The government has decided
to slash
taxes. 政府 决定大幅度
减税。
2020/12/10
4. Words and Expressions
Meaning
Example
3.pitch/
/ n.
words for purchasing commodities
The salesman stood at the door, annoyed me with the
2020/12/10
1. Background Information
No matter what the customer’s reason for not being satisfied with his /her product, he should expect to be served by polite and knowledgeable staff members, who
and acting accordingly; (Para. 3)
[释义] How do you set about to do in order
to form such a relationship? The way is that you should remember the true secret of good customer service and act according
的特别宣传活
动。
2020/12/10
4. Words and Expressions
Meaning
Example
2.slash/ / v.
to reduce or curtail
drastically
The government has decided
to slash
taxes. 政府 决定大幅度
减税。
2020/12/10
4. Words and Expressions
Meaning
Example
3.pitch/
/ n.
words for purchasing commodities
The salesman stood at the door, annoyed me with the
2020/12/10
1. Background Information
No matter what the customer’s reason for not being satisfied with his /her product, he should expect to be served by polite and knowledgeable staff members, who
and acting accordingly; (Para. 3)
[释义] How do you set about to do in order
to form such a relationship? The way is that you should remember the true secret of good customer service and act according
当代商务英语综合教程2 Unit 6 What Is Happiness
12
Pre-class Task 2
Pre-class Task 2 Choose the statement that best explains your understanding of Text A.
1. b）
2. d）
3. a）
4. a）
5. a）
13
Pre-class Task 3
Pre-class Task 3 Read the text a second time to review the vocabulary in context. Study the new words and their definitions.
9
Text A What Is Happiness
Passage
5
To change is to make efforts to deal with difficulties. As Yeats, a great
Irish poet, once put it, happiness we get for a lifetime depends on how high
a game is a way of making something hard for the fun of it. The rules of the
game are man-made difficulties. When the player ruins the fun, he always
does so by refusing to play by the rules, but the fun is in winning within the
is obviously trying to buy the dream of happiness as offered and spending
商务英语综合教程第二册unit 6 Products and Service
• The many dimensions of products can be divided into three distinct components:
(1) core component, (2) packaging component, and (3) support services component
A successful brand is the most valuable resource of a company
1. intangibility, 2. inseparability, 3. heterogeneity, and 4. perishability
• There are several services opportunities in global markets from travel and tourism, TV, movies, to financial services
• These components include all a product’s tangible and intangible elements and provide the bundle of utilities the market receives from use of the product
Marketing Consumer Services Globally
Advice regarding adapting products for international consumer markets also applies to adapting services or intangible products However, many consumer services are distinguished by four unique characteristics:
(1) core component, (2) packaging component, and (3) support services component
A successful brand is the most valuable resource of a company
1. intangibility, 2. inseparability, 3. heterogeneity, and 4. perishability
• There are several services opportunities in global markets from travel and tourism, TV, movies, to financial services
• These components include all a product’s tangible and intangible elements and provide the bundle of utilities the market receives from use of the product
Marketing Consumer Services Globally
Advice regarding adapting products for international consumer markets also applies to adapting services or intangible products However, many consumer services are distinguished by four unique characteristics:
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3
Technical Terms
4
Words and Expressions
5
Notes to the Text
1. Background Information
There are three basic components in business: belief, knowledge and action. Faith and belief in products and service is an essential quality to possess for business success. Knowledge and the skills learned by reading books, acquired through seminars and from the teachings of leaders in the business field you chose to endeavor is also highly essential. The need for a strong drive to have the very basic skills and the know-how to experience your product and service first so you may enthusiastically encourage everyone to try whatever product or service you are offering them. Be committed and responsible to your customers and clients. This can be accomplished by genuinely treating your customers with care, not merely engaging in deceptive advertising. Form long-term success by cultivating long-term satisfied and loyal customers. When their needs are met, customers are at their happiest and most satisfied. Last is action. Put your belief and knowledge into action. Your knowledge and belief will be put into waste if you do not act right away. A powerful effort to combine all these elements must be worked out harmoniously to attain success in business.
4. Words and Expressions
(1) manufacturer/.mænju'fæktʃə rə/ n.
Meaning: a person or company that produces goods
in large quantities
Example: We are a professional manufacturer of chargers for mobile
3. Business Terms
(2) product lines 产品大类
Product lines refer to a set of related products sold by a single company. All product lines constitute the company’s product portfolio which is the range of products offered by a company.
Unit Six Their Business Ways
Objectives
To know something about business ways To get familiar with questionnaire and business memo
To learn new words and expressions
Example: We offer discount for large orders. 我们对大量订购有折扣。
4.Words and Expressions
(3) generate/'dʒenəreit / v.
Meaning: to produce or create something
To master how to analyze difficult and long sentences
Text A Dell Computer Turns Customer Satisfaction into Profits
1
Background Information
2
Introduction to the Text
2. Introduction to the Text
Theme of the Text
Text A mainly explains how Dell Computer becomes successful. Dell’s success proved that the well-known business belief is effective ----the customer is always the God.
phones.
我们是一家专业的手提电话充电器制造商。
4.Words and Expressions
(2) discount / 'diskaunt/ n.
Meaning: an amount of money that is taken off the usual cost of