大学核心商务英语读写教程 u4-A
商务英语综合教程4Unit4Businessethics课后答案
商务英语综合教程4Unit4Businessethics课后答案Unit 4 Business ethicsExtensive ReadingCorporate Philanthropy Responds to DisastersExercisesI.Speed Reading ComprehensionRead the text for FIVE minutes, and find the best answer to each of the following questions.nd paragraph, why some companies faced internal criticism?According to the 21.A. These companies have donated too much money to the communities, regardless of theirown capacity.B. These companies ignored the needs of their own employees who were affected by thedisasters.C. The philanthropic programs of these companies were too cheap.D. Corporate had to go back to boards for additional donation resources.2. Why is it that some companies are suggested donating cash instead of products whendisasters take place?A. Products are often hard to transport and warehouse.B. Using cash in the locality helps rebuild the economy.C. Product may not fit the needs of the beset community.D. All of above.3. Which of the following statement is NOT true with Pitney Bowes Inc.?A. It has operated a fund that helps employees out ofpersonal tragedies.B. Its Employee Involvement Fund can reflect employees' interest and support.C. It has started splitting some of its corporate giving between immediate and long-termassistance in the consideration of the complicated nature of identifying appropriatedisaster aid.D. Medical and funeral expenses will not be the focus of its fund.4. According to the text, which of the following company's foundation is NOT long-term-focused?A. Baxter InternationalB. MitsubishiC. General Electric Co.D. Pitney Bowes Inc.5. The software module of MicroEdge Inc. helps the company's community foundation the bestin terms of _______.A. free-of-charge serviceB. online serviceaccountingC.D. disaster reliefII.VocabularyFill in the blanks with appropriate words from the text. The initial letter of each word hasbeen supplied for you.1. It's wise to use just as much caution when making yourcharitable giving decisions as you dowhen making other decisions affecting your life.2. With soil that has had its biological components destroyed, the first step toward restoration isto stop adding any more chemical fertilizers.3. The global obesity pandemic combined with society's anti-fat bias is more damaging towomen than to men, an expert has warned at an international conference.4. Turkey's two major cities are grappling with water shortages after record-low snow and rainfalls in the winter and searing summer temperatures.5. The importers who do not intend clearing the imported goods for home consumptionstraightaway may choose to warehouse the goods.6. The Foundation is a public charity that works with individuals, families, businesses and foundations, serving their philanthropic needs as well as initiating giving programs.7. As the little copyist proceeded with her work, she sent every now and then a responsiveglance toward her admirer.8. Beset by rumors, and four months from a primary election, the Mayor yesterday for the firsttime gave his account of a 2007 incident in which he argued with a police officer.9. Like so many others around the world, we are following the devastation caused by theearthquake and tsunami that has hit many parts of Southeastern Asia.10. Some coincidences are small, and seeminglyinconsequential, but others have the potential to change lives.A Question of EthicsExercisesI.Reading Comprehension1. Which of the following statements is NOT TRUE with Waterschoot's case?A. It raised the ethical concerns regarding information technology and the management obligation.B. Waterschoot immediately reported to her boss and the unit's legal counsel about the problem because there was some crucial information for Lockheed Martin in the template.C. Waterschoot found the competitor's confidential information before 5 p.m.aprotecting of purpose the with server the from document the removed Waterschoot D. competitor of Lockheed Martin's.2. According to the text, as e-business and IT are developing, companies need to put the following into consideration EXCEPT _______.A. equipping the employees with essential IT ethicsB. establishing a set of ethical guidelines in a companyC. the impacts brought by IT on the employees concernedD. how to deal with the potential problem brought by e-business partnerships3. According to the Information Week Research survey, we can infer that _______.A. If your personal data is collected by a health-care company, they are more likely to be sold to third parties than by any other industries.B. Most companies will inform their customers know whenspecific types of data of their own are being collected.C. When evaluating the ethical and moral implications of business decisions, a larger number of people will rely on their personal experience only.D. Not many people know some ethical impacts may be brought by their business decisions.4. Paragraph 7 suggests that ________.A. Canon Information Systems Inc is monitoring its employees' online activities;B. Canon Information Systems Inc's human resources department tries to make sure that their employees are using the Internet in an ethical and legal way;C. James Underwood, manager of IS, reports to the human resources department;D. Canon Information Systems Inc's human resources department may be violating the privacy of the employees.5. Companies nowadays concern not only about the employees' awareness of business ethics, but also about ________.A. how the employees interact with the information technology in a digital context;B. the safety when the employees are handling the digital devices;C. the protection of the privacy of its customers;all of above. D.。
读写教程第四册reading-aloud+翻译+商务英语match
Unit 4When a stud ent's work did not measure up to the teacher's expectations,as often happened,the stud ent was not treated with disappointment,anger,or annoyance.Instead,the teacher assumed that this was an exception,an accid ent,a bad day,a momentary（短暂的）slip-and the stud ent believed her and felt reassured（安心）.The next time around,he tried hard er,d etermined to live up to what the teacher knew he coul d d o.The exact part of communication that tells a child,I expect the best,is difficult to pinpoint（确定）.In part it consists of a l evel tone showing assurance,a lack of verbal impatience,an absence of negative qualities such as irony（讽刺）,put-d owns,and irritation（刺激）.The teacher who expects the best asks her questions with conviction（确信）,knowing the answers she gets will be right,and the chil d picks up that conviction.学生的成绩达不到老师的期望是常有的事。
商务英语阅读课件Unit 4 Human Resources(人力资源)
1. (使)突出，(使)伸出：to stick out one's tongue 伸出舌头 2. (noticeable)醒目，显眼： 3. 坚持下去；继续对抗(或反对)： The workers determined to stick out until they have their demands granted. 工人们决心继续对抗，直到他们的要求得到满足。
others without expecting anything in return
4
2) Takers: adv. 战略性地；战略上
If I donst’rtatleogoickaoduj.t战fo略r上m的yself, no one else will. • Htheelmptshtsreaoetnltevhegweeicsrssptolrasuantttrenwagintiecegigtgmhihicenaetkhtliinlneyggir新sw战p的he略er战sn计o略nt划ha思el会维cb议oesntsefits to
➢ 如果我们再多得一分，那么我们就可以领先 了，而且我们可以扭转另一队的情势。
2
n. 互惠；相互作用
Adam Grant divides people into three reciprocity styles. He discovered that patterns of success based on these reciprocity styles are remarkably clear. Here’s how he categorizes them.
• givers • takers • matchers
商务英语 unit4
Unit 4 Office Routines
• 9. As a new employee at your level, you get seven days of annual vacation, along with ten sick days and five personal days.
Unit 4 Office Routines
• A: That’s great! Oh, the meeting-room you showed meu are right. It has all the equipment for presentation there----- the slide projector, the overhead projector, notebook computers, and of course some televisions. And we also have a wonderful video conference room. With it, we can talk with the clients from the different part of the world at the same time.
• A: Yes, that’d be fine. • B: OK, I’ll confirm with you later. • A: Thanks, Mary. • B: No problem.
Unit 4 Office Routines
• Useful Structures • 1. We need to clock in and clock out. • 2. Our office hours are from 10 am to 6
大学核心商务英语读写教程4Unit 1 Business Education
大学核心商务英语读写教程4Unit 1 Business Education
Objectives
1
To know something about the
business education
2
To get familiar
with different type of business programs
3. Business terms
❖ 2. Internship
Internships may be part-time or full-time; typically they are part-time during the university year and full-time in the summer, and they typically last 6–12 weeks, but can be shorter or longer. Internship positions are available from businesses, government departments, non-profit groups and organizations. Due to strict labour laws, European internships are mostly unpaid. Interships are very popular to gain international exposure on one’s resume and for foreign language improvement.
It is very difficult to integrate into another culture.融 入另外一种文化很困难。
商务英语U4
Ⅱ. Lead-in
1. Types of offensive advertisements • Offending the local culture or religious beliefs • Offending the ethnic beliefs or national dignity of the different races, etc.
Ⅲ. Translation
• Today, advertising companies often pitch products by means of enlisting advertisements on news papers, radio, television, and Internet. This not only makes advertising an interactive process, but also gives customers the toll-free opportunity of becoming stars. Usually, there is a great number of advertisements made by the public, for which the “producers” send in their self-starred and self-made video tapes.
2. Discussions
①Good advertising can make people want things they don’t need. ②Using film stars in advertising is always eye-catching. ③Without proper advertising, it’s impossible to succeed in launching new products. ④Advertising increases in cost of a product.
商务英语阅读-unit-4-business-communication
Content: (Dear Sir,)
Activity2 BACEDF Activity3 1. memo 2. meeting 3. business letter 4. e-mail 5. telephone call 6. fax
3. Does McDonald’s offer different food in different countries?
Yes, it does. In China,…… In India, ……
4. What causes these differences?
The different cultures cause these differences.
Activity 10
1. F Beef------ vegetables or muttons 2. T 3 F cultural tradition----- economic factor 4. F native economy---- different parts of the world 5. T Activity 11 bhdafceg
Countries: Japan, Hong Kong, Italy, Brazil, France, Argentina, England. Brands: Casio, Adidas, Volkswagen（大 众），Samsung, Windows.
2. What becomes part of our business? Cross-cultural communication is part of our business. 跨文化交际
大学核心商务英语读写教程UnitForeignCurrenciesandExchangeRates
Rates
第1页/共79页
ObjectivesFra bibliotekTo know something about foreign exchange
To get familiar with business writing
To learn new words and expressions
第3页/共79页
1. Background Information
¡The foreign exchange market (forex, FX, or currency market) is a worldwide decentralized over-the-counter financial market for the trading of currencies. Financial centers around the world function as anchors of trading between a wide range of different types of buyers and sellers around the clock, with the exception of weekends.
To master how to analyze
difficult and long sentences
第2页/共79页
Text A Foreign Exchange Market
1. Background Information 2. Introduction to the Text 3. Business Terms 4. Words and Expressions 5. Notes to the Text
新编商务英语阅读教程Unit 4 Text A Promotion
Communicating with large number of potential customers at the same time. It’s less flexible than personal selling.
advertising is the main form.
Refers to promotion activities that stimulate interest, trial, purchase by final customers or others in the channel.
TWO.
By Jack
challenge 挑战 rental 供租赁的，租赁公司 demographics 人口统计数据 toll-free 免通话费的 dolly小轮手推车 redeem 以…..换取商品 presentation 介绍 sponsor 出资用广播或者电视做广告者 publicity 宣传；推广
Personal
selling Mass selling Sales promotion
involves direct spoken communication between sellers and potential customers. can be very expensive. usually desirable to combine personal selling with mass selling and sales promotion.
differentiate区分，区别，辨别 direct spoken communication 直接沟通 scatter 使散开 stimulate 激励，激发 planning kit 规划工具
大学核心商务英语读写教程unitLogisticsandLogisticalManagement
4. Words and Expressions
⑴ logistics /ləu'dʒistiks/ n.
ere
Meaning
practical arrangements that are needed to make a complicated plan successful when a lot of people and equipment is involved
2. Introduction to the Text
文体 特征 分析
本商务语篇为说明文体。
物流的概念最早是在 形成的，当初被称为Physical Distribution( 即PD)，译成汉语是“实物分配”或“货物配送”。 我国是在80 年代才接触物流这个概念的，此时的物流已被称为Logistics，已 经不是过去PD的概念。
1. Background Information
The advent of the information age witnesses tremendous changes in all sectors of industry. Although logistics is not a newly born concept, it keeps pace with time, extending its denotative and connotative meanings. Deriving from Physical Distribution, logistics nowadays has expanded into an integration concept with the character of being consumer-oriented. However, it is hard to define logistics to show all its attributes because of its comprehensiveness.
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Tough Negotiator Takes Control
Contents
1
Background Information
2
Introduction to the Text
3
Business Terms
4
Words and Expressions
5
Notes to the Text
Background Information
Introduction to the Text
记叙文写作要素：
• 叙述的人称：以复数第一人称和 第三人称交替叙述谈判的详细内 容。
• 叙述的内容：when, where, what, who and why / how
• 叙述的方法：顺叙Байду номын сангаас
Introduction to the Text
Structure of the text
Introduction to the Text
文体特征分析
• 本商务语篇为叙事文体。作者以第一人称叙述了自己曾 经经历过的一次最艰难的谈判，从而使读者如身临其境 般体验了商务谈判中所需要的谈判技巧。全文从整体结 构上分为四大部分。作者首先从细节方面介绍了Dr. Park 的强悍谈判作风。然后通过安排对己方有利的时间和地 点，Dr. Park进一步在谈判中延续了他的主导风格。在文 章的第三部分, 在谈判接近尾声的时候，Dr. Park又提出 更为严峻而且让对方始料不及的问题。在全文结尾。 “我们”已经意识到这次谈判将无功而返。事实上，Dr. Park 早就预料到对手对于此次谈判的期望。Dr. Park.正 是因为准确掌握了对手的这种急于达成结果的心理，Dr. Park才从一开始就掌握了谈判的主动权。而知己知彼， 百战不殆这一谈判中的黄金法则在本文中也得到了鲜明 的验证。
准备工作
Business Terms
• bargain for: 讨价还价 • to give notice: 通知 • a letter of intent: 意向书 • conclude a final agreement: 达成共识 • two tactical gains with a single ploy: 一
Negotiation Technique • What makes a good negotiator?
▲ High Observation Skills ▲ Planning and Organizing ▲ Able to move blockage ▲ Develop rapport and equality ▲ Flexible Attitude ▲ Creativity
PART II Para. 10-12 —fruitless meeting
Business Terms
• real estate 房地产 • anteroom 接待室 • emotional tone of the
meeting 会场气氛 • Initial pleasantry 客套
话 • preliminary work前期
Background Information
Six Stages of Negotiation
▲Preparation ▲Discussion for Information Gathering ▲Regroup ▲Negotiating for Resolution ▲Reaching Consensus ▲Close
Introduction to the Text
Theme
• The author relates a story telling how a tough negotiator controls the negotiation by arranging favorable time, place, team members, emotional tone of the meeting, denying all the preliminary work of the “opponent” and his own authority.
石二鸟 • substantive progress: 实质性进展
Business Terms
how do you write a letter of intent?
۩ Determine the name and address of the right person to receive the letter. ۩ Write the letter using the proper business format. ۩ Introduce yourself in the first paragraph of the letter. ۩ Next, describe why you are writing the letter.
Words and Expressions
1. facility /fə'siləti/ n.
Meaning: buildings, services, equipment, etc.
that are provided for a particular purpose
۩ Now it's time to state your credentials. ۩ In the following paragraph, say some good things about the school/program. ۩ Request a response. ۩ Finish the letter with "Sincerely," and your signature.
PART I The First Paragraph—introduction to the story
PART II Para. 2-4 —arrangement of time, place and members
PART III Para. 5-9 —Dr. Park’s performance during the negotiation