大学核心商务英语读写教程Unit 3

and long sentence
Text A Henry Ford the Man Who Changed America
1
Background Information
2
Introduction to the Text
Words and Expressions
5
2. Introduction to the Text
Theme
This text mainly describes how Henry Ford succeeds in pioneering a car affordable to the public. Ford’s Model Ts are generally considered as his masterpiece and its affordability caused an explosion in sales.
Notes to the Text
1. Background Information ——Ford Motor Company
Ford Motor Company was incorporated in 1903 with Henry Ford as vice-president and chief engineer. Henry Ford realized his dream of producing an automobile that was reasonably priced, reliable, and efficient with the introduction of the Model T in 1908.
2. Introduction to the Text
文体特征分析
本商务语篇为记叙文体。 本文逻辑性强，结构合理，意义连贯，言简意
赅。文章在叙述的过程中，使用了专业术语， 如：“internal combustion engine” 等，加强了 文章的专业性。 此外，文章中多次使用直接引语，如引用了鲍 勃·凯西和约翰·安德森的评论，这些都增强了文 章的真实性和感染力。
2. Introduction to the Text
记叙文写作要素：
叙述的人称：第一人称叙述；第三人称叙 述
叙述的内容：when, where, what, who and why / how
叙述的方法：顺叙；倒叙；插叙
2. Introduction to the Text
记叙文写作特征：
1. Background Information ——Ford Motor Company
By 1918, half of all cars in America were Model Ts. Ford’s production of Model Ts made his company the largest automobile manufacturer in the world.
2. Introduction to the Text
课文主题
本商务语篇为记叙文体，介绍了亨利•福特的T 型车以其批量生产、价格便宜、操作简单、结 实耐用的特点，进入了寻常百姓家，具有划时 代的意义。而且，福特还提升了最低日工资， 解决了由流水线的单调乏味带来的人员高流动 率和高旷工率的问题。本文由两部分组成，第 一部分主要叙述创业之初，即福特汽车公司的 创立。第二部分主要用来描写福特T型车成为大 众的汽车，进入寻常百姓家。
2. Introduction to the Text
商务术语注释
Cost/成本(Para.3）： Cost is the value of money that has been used up to produce
something, and hence is not available for use anymore. In economics, a cost is an alternative that is given up as a result of a decision. In business, the cost may be one of acquisition, in which case the amount of money expended to acquire it is counted as cost. In this case, money is the input that is gone in order to acquire the thing. This acquisition cost may be the sum of the cost of production as incurred by the original producer, and further costs of transaction as incurred by the acquirer over and above the price paid to the producer. Usually, the price also includes a mark-up for profit over the cost of production. 成本就是付出的代价，往往和一个商业事件或者经济交易相联系, 经常被以适用性为标准进行分类。成本是商品经济的价值范畴，是 商品价值的组成部分。人们要进行生产经营活动或达到一定的目的， 就必须耗费一定的资源（人力、物力和财力），其所费资源的货币 表现及其对象化称之为成本。
记叙文是以叙述、描写为主要表达手段来记人、叙事、 写景、状物的一种文体。
叙述的人称： 第一人称叙述：以“我”所见所闻来告诉读者，展开 叙述。用主观的表现手法，给读者一种亲切自然的感 觉，从而引起读者的共鸣。 第三人称叙述：用旁观者的观点或角度来叙述事件， 开展叙述或者描写。这种客观的写作方法，可以让作 者以全知的视角来叙述。
Unit Three
Stories of the Famous Business People
Objectives
To know something about famous business people
To get familiar with technical terms To learn new word and expressions To master how to analyze difficult
叙述的内容：要交待时间、地点、人物、事件的起因、 经过和结果。在行文的过程中交待这些要素时，要根 据情况灵活把握。 when, where, what, who and why / how
2. Introduction to the Text
叙述的方法： (1)顺叙：按照事情发生、发展和结束的时间顺序来写， 或以时间来推移，地点的前后变化，人物的出现先后 次序来叙述，这种写法通常叫做顺序。顺序的段落层 次跟事情发展的过程基本一致。 (2)倒叙：倒叙就是将事情的结局或某个最重要或最突 出的片断提到前面叙述，然后依“自然时序”进行叙 述。例如：将事件的结尾或高潮放在文章起首部分， 然后再根据事件的经过情形叙述出来。或者以目前所 见的事物，再回忆从前的往事。倒叙对读者的吸引力 较大，能触发起读者一切去思考探索。 (3)插叙：指在文章原来的叙述中，插入一些与主要情 节有关的内容，然后再接叙原来的事情。插入的内容 为了对主要情节起补充、衬托的作用，使中心思想更 加鲜明，使文章不致于平铺直述。