大学核心商务英语读写教程第2册Unit Five Smart Pricing_70
新核心大学英语2_Unit_5(课堂PPT)
Script
Unit 5 》Part I 》Section I 》Script
DOBBS The state of California still leads the nation in air
pollution. California is improving its efforts to cut auto emissions, that’s spearheading an unusual trend in Southern California—a status symbol that’s anything but a high-performance vehicle. Peter Viles has the report.
笨蛋 起因 疾驰；兜风 陈列室 透明的 车框架 踏板 仪表盘；操控台 助推器
Unit 5 》Part I 》Section II 》Word Bank
windscreen /ˈwɪndskriːn/ n. （汽车的）挡风玻璃
prototype /ˈprəʊtətaɪp/ n. 原型；雏形
sensor /ˈsensə(r)/ n.
Task 3 Watch the video clip again and then have a group discussion based on the following questions. After the discussion, each group will give a brief report to the class.
Lead-in questions:
1. Do you want to drive a car that can fly? 2. What will the future vehicle look like?
21世纪 大学英语读写教程第二册Unit 5
Unit 5Holding Onto a DreamI.Teaching Objectives1.Understand the audio materials of this unit.2.Grasp the key words , phrases and structure.3.Master the skills of writing and reading in this unit.1) Developing a passage with cause-and-effect situations.2) Understanding the meaning of idiomatic expressions in reading materials.II.Teaching Content1.Lead-in Activities2.Text Organization3.Skill Learning in Writing and Readingnguage Points (key words, phrases and difficult sentences)5.Grammar Focus ( “Only if ” and “if only”, “v-ing phrases”－nominal and adverbial )6.Guided Practice ( exercises, oral practice and group work )III.Teaching Process1. Warm-up Questions/Activity1) General introduction: In a market-driven economy the splendid tradition of student poverty is becoming less fashionable. And as every student is painfully aware, scholarships have a sad tendency not to keep up with the cost of living. As a result, more and more students all over the world are facing the same problem: how to balance work and school. The passages you’re going to read in this unit examine not only the down-to-earth realities of finding a job and working your way through school, but also how difficult (and sometimes humorous!) it can be to separate academic theory from the demands of the working world.2) Questions: A) How did you feel when the acceptance arrived?B) Did you meet financial problems at that time?3.) Briefly sum up the story of Priscilla Vasquez.This text is a story of Priscilla Vazquez, how Priscilla made her dream come true. She wanted to be the first one to college in her family. But when the letter of Washington University arrived, she found that she didn’t have enough to go. Then she lived on her own and worked for her tuition fee. Two years later, she reapplied to Washington University and was accepted. She finished the course with BA under serious circumstances.We can see she almost spent 9 years to finish her college. It is rare in China while common in USA. Only if you have the determination, you can realize your dream.American college student hold a different opinion: they focus on process not the result. They don’t care when to graduate or taking off, once they can do something they’re interested in.4) Questions about the text----- How many of Priscilla's brothers or sisters have received college education? (None.)----- How long do students need to be financially independent from their parents before they qualify for additional financial aid? (At least two years.)----- What was Priscilla's first job? (Working at a restaurant.)-----What did Priscilla learn in the job-training program?(She learned various office skills and word-processing programs, and she also learned to answer the phone in an office setting, and write proper business letters.)----How did Priscilla balance work and school in her first semester?(She stayed up late studying and went to work early every morning. She had ahard time but she ended up with two A's in her first semester.)----What was Priscilla's major? And what did she do in the summer of 1992?(Her major was archeology. She was offered an opportunity to join in a summer research project at a site alongside the Snake River in Washington.)----What did Priscilla do after she graduated from Wenatchee Valley College?(She applied to the University of Washington once more.)---- Looking back on her years of struggle to make her dream come true, what does Priscilla conclude from her own experience? (To balance work and study, you have to know yourself. To know what you can take and what you can't take. You need discipline, but you need determination most. Get back up where you get put down, and keep fighting.)2. Text Organization. The way of developing the text:Development by Time1987 (para.1-6) Priscilla gave up after receiving the letter of Washington University because of the lack of tuition fee. Then she moved out of the family to work for the fee.1990 (para. 7-8) Priscilla enrolled at Washington University after reapplying.1992 (para.9) Priscilla took a semester off to do a project in North Dakota.1993 (para.10) Priscilla moved to California to work for her brother and studied at a local community college.1994 (para.11) Priscilla graduated from Wenatchee Valley College with a Associate of Arts degree and enrolled again at Washington University.1996 (para.12) She graduated from Washington University and was awarded BA.3. Skill Learning in Writing and Reading1) Writing skill: developing a passage with cause-and-effect situationsIdentify and learn how the author organizes the sample cause-and-effect paragraph (paragraph 5):Cause 1: Priscilla soon found that her restaurant job didn’t pay enough for her to make ends meet.Effect 1: So I went to the landlord of my apartment building and asked if there was any cleaning work I could do.Cause 2: Since he felt sorry for meEffect 2: He agreed to give me thirty hours a month.2) Reading skill: understanding the meaning of idiomatic expressions in reading materials.Practice hypothesizing the meaning of idiomatic expressions in reading materials.Remember that in the case of idiomatic expressions,word formation clues can be misleading, but that context clues—examples, explanations, contrsts or parallel phrases—will help you figure out meanings.4. Language Points1) the University of WashingtonThe University of Washington is a state-supported institution of higher education occupying a campus of 684 acres in Seattle, Washington State, USA. Founded in 1861, the university is the oldest publicly supported supported on the US Pacific Coast. Instruction was first offered on a campus in what is now the central business district of Seattle. The move to the present campus was made in 1895. The university library collection contains over 5 million catalogued volumes, an equal number in microform and several million items in other formats.2) community collegeA community college is a two-year publicly owned college that offers programs of study enabling students to terminate their higher education with an earned degree, transfer to a senior college, or pursue studies that do not lead to a degree. An Associate of Arts or Associate of Science degree (A.A. or A.S.) is awarded upon completion of two years of study. Community colleges offer a wide range of academic, vocational and avocational programs and also provide non-credit adult education. Students can transfer to four-year colleges from community colleges. Community colleges have fairly open admissions policy and flexible curricula. They are the educational and cultural centers of the communities they serve. Wenatchee Valley College, which was founded in 1939, is a community college located 145 miles from Seattle in Wenatchee, Washington State, USA.3) degree, credit, and credit hourDegrees are titles conferred on students by a college or university on completion of a program of study. Normally there are four types of degrees: Associate's (completion of a program in a specific career field). Bachelor's (conferred after completion of an undergraduate program). Master's (first graduate degree), and Doctorate (second graduate degree and final degree).4)holding onto a dream.(title)hold onto: try to keep; stick to; not give up 抓住；坚持How long can the climber hold onto the cliff（峭壁）?We should hold onto the house and sell it later when prices are higher.They hold on to their principles with a rare firmness.5) When the acceptance latter arrived, she was overjoyed.(para. 1)overjoyed adj. extremely pleased and happy:We're overjoyed at your news.[+ to infinitive] Helen was overjoyed to hear that she had got the job.[+ that] I'm overjoyed that you're coming to visit me.6) It offered her only a small loan and expected her family to come up with the rest. (para. 2)come up with: A)manage to produce (a sum of money needed) 提供(钱款)B). think of and suggest (a plan, reply, etc.) 提出，想出ExamplesYou have no choice but to come up with the $2,000 you owe me.The kidnapper（绑匪）wanted the family to come up with a ransom (赎金) of $200,000 for the little boy.I hope you can come up with a better plan than this.If you cannot come up with an answer to the question in ten seconds, you are out of the game.7) “My family was making enough money to get by, but not enough to pay that much for me togo to school,”she said. (para. 2)get by: A) have enough money for one's needs or way of life (勉强) 对付过去B) be good enough but not very good; be acceptable 过得去ExamplesWhen I was a student I used to be able to get by on 20 yuan a month.I'll get by with a bicycle until we can afford a car.Your work will get by, but try to improve it.8) They told her that prospective students seeking more financial aid are eligible only if they have lived apart from their parents for a minimum of two years. (para. 3)prospect (POSSIBILITY) noun.A)[C or U] the possibility that something good might happen in the future:Is there any prospect of the weather improving?There seems little prospect of an end to the dispute.[+ that] There's not much prospect that this war will be over soon.There's every prospect of success.B)[S] the idea of something that will or might happen in the future:The prospect of spending three whole days with her fills me with horror.I'm very excited at the prospect of seeing her again.We face the prospect of having to start all over again.C)[C] a person who might be chosen, for example as an employee:We'll be interviewing four more prospects for the posts this afternoon. prospects plural nounthe possibility of being successful, especially at work:She's hoping the course will improve her career prospects.Prospects of/for (= Opportunities for) employment remain bleak for most people in the area.prospective adj.prospective buyers/e mployers/parents, etc. people who are expected to buysomething/employ someone/become a parent, etc:We've had three sets of prospective buyers looking round the house.Always be polite to prospective buyers.I handed my resume (简历) to a prospective employer.eligible adj.A)having the necessary qualities or fulfilling the necessary conditions:Are you eligible for early retirement/maternity leave?You might be eligible for a grant.Only people over 18 are eligible to vote.Are you eligible for the scholarship?Because of John's medical problem, he is not eligible to join the navy (海军).B) describes someone who is not married and is desirable as a marriage partner, especially because they are rich and attractive:I can think of several eligible bachelors of my acquaintance.eligibility [Show phonetics]noun[U]I'll have to check her eligibility to take part.The eligibility rules prevent under-18s being in the team.Apart from: separately from 与…分离着The garage (车库) is set apart from the house.Apart from also means “except for”, “in addition to”.ExamplesApart from the salary, it is not a bad job.Apart from chocolate, Bob's favorite food is steak.minimum (plural minimums or SPECIALIZED minima)noun[C usually singular] (WRITTEN ABBREVIATION min)the smallest amount or number allowed or possible:Wage increases are being kept to a minimum because of the recession.She hoped that her fiftieth birthday would pass with the minimum of fuss.We need a minimum of ten people to play this game.NOTE: The opposite is maximum.minimum [Show phonetics]adj. (WRITTEN ABBREVIATION min)The preparatory certificate is the minimum qualification required to teach English in most language schools.Eighteen is the minimum age for entering most nightclubs.minimum adv.She reckons that you should do three exercise classes a week minimum to get any of the benefits.minimal adj.very small in amount:There were no injuries and damage to the building was minimal.minimize, UK USUALLY minimise verb[T]A) to reduce something to the least possible level or amount:We must minimize the risk of infection.Environmentalists are doing everything within their power to minimize the impact of the oil spill.NOTE: The opposite is maximize.B) to make something seem less important or smaller than it really is:She accused the government of minimizing the suffering of thousands of people. It's important to focus on your strengths and to minimize your weaknesses.9) During that time, their parents cannot have claimed them as a dependent on the family’s tax forms.claim verbA)[T] to ask for something of value because you think it belongs to you or because you thinkyou have a right to it:The police said that if no one claims the watch, you can keep it.When King Richard III died, Henry VII claimed the English throne.B)[I or T] to make a written demand for money from a government or organization becauseyou think you have a right to it:The number of people claiming unemployment benefit has risen sharply this month.Don't forget to claim (for) your travelling expenses after the interview.When my bike was stolen, I claimed on the insurance and got £150 back.UK If the shop won't give me a replacement TV, I'll claim my money back. claim noun[C]A) a written request asking an organization to pay you a sum of money which you believe they owe you:After her house was burgled, she made a claim on her insurance.Please submit your claim for travelling expenses to the accounts department. B) a right to have something or obtain something from someone:She has no rightful claim to the title.Our neighbours have no claim to (= cannot say that they own) that strip of land between our houses.My ex-wife has no claims on me (= has no right to any of my money).dependent (on, upon) noun. a person who depends on another for a home, food, etc. 依赖他人生活者；受扶养者ExamplesEver since his parents died, Max is a dependent of his grandparents.Mary is her parents' only dependent.A dependent is also someone who can be listed on a wage earner's income-tax (所得税) form and thereby reduce the taxes.ExampleThe Smiths claim their children as dependents on their tax returns.10) Postponing my dream hurt, but it was the only possibility. (para.3)postpone verb[T]to delay an event and plan or decide that it should happen at a later date or time:They decided to postpone their holiday until next year.[+ ing form of verb] We've had to postpone going to France because the children are ill.The meeting was postponed because my boss was sick.The nervous couple postponed their wedding until the next year.postponement [Show phonetics]noun[C or U]We were disappointed by yet another postponement of our trip.11) She also signed up for a job-training program in the city, to learn to be a secretary. (para 4)sign up for: sign an agreement to take part in sth. 签约从事ExamplesWhat made you decide to sign up for the art course?Many men sign up for the army because they can't get ordinary jobs.12) Priscilla soon found that her restaurant job just didn’t pay enough for her to make endsmeet.(para5)make ends meet: get just enough money for all one's needs 使收支相抵；勉强维持生计The phrase seems to be a shortening of make both ends of the year meet, meaning the same.ExamplesFamilies with both husband and wife laid off (下岗) are finding it difficult to make ends meet.They decided to sell their big house to make ends meet.He managed to make both ends meet with two jobs.13) As of the fall of 1990, Priscillawas finally a college student—working full-time duringthe day as a secretary and going to school full-time at night. (para7)as of: (AmE) from (the time stated) (美)自…起ExamplesAs of next week, I will be working at home.The new timetable will come into effect as of tomorrow.14) The archaeological field school of Washington State University was sponsoring a summerresearch project at a site alongside the Snake River in Washington. (para9)sponsor verb[T]to support a person, organization or activity by giving money, encouragement or other help: The team is sponsored by JVC, so the players wear the letters JVC on their shirts.Eva said she was doing a ten-mile walk for charity and asked if I'd sponsor her for £1 a mile.The church sponsored the fair to raise money for elderly people.15) Priscilla threw herself into the work, and the project supervisors were impressed.(para9)throw oneself into: do or take part in eagerly and actively 投身于；积极从事ExamplesShe threw herself into her work heart and soul（全心全意地）.After school, John always threw himself into computer games.16) “We want to hire you if you’re willing to take a semester off from school.” (para9)take (time) off (from sth): leave (school, a job, etc.) for a period of time 暂时放下(学业、工作等)；休假ExamplesHe took two hours off to meet his sister at the airport.I explained to my boss that I had to take two days off the next week.17) The offer was a diversion f rom Priscilla’s puisuit of her BA.(para9)divert verb[T]A) to take someone's attention away from something:The war has diverted attention (away) from the country's economic problems.B)FORMAL to entertain someone:It's a marvellous game for diverting restless children on long car journeys.C) to cause something or someone to change direction:Traffic will be diverted through the side streets while the main road is resurfaced.Our flight had to be diverted to Stansted because of the storm.D) to use something for a different purpose:Should more funds/money/resources be diverted from roads into railways?diversion noun[C]A) something that takes your attention away from something else:Shoplifters often work in pairs, with one creating a diversion (= an action that takes someone's attention away from something) to distract the shop assistants while the other steals the goods.B)FORMAL an activity you do for entertainment:Reading is a pleasant diversion.18)“But by then I no longer doubted that I wo uld ultimately finish school, so I felt comfortablegrabbing this opportunity,” she says.(para9)ultimate adj.[before noun]most extreme or important because either the original or final, or the best or worst:Of course the ultimate responsibility for the present conflict without doubt lies with the aggressor.The ultimate decision about who to employ lies with Andrew.Infidelity is the ultimate betrayal.the ultimate luxury cruiserultimate nounthe ultimate in sth the best or most extreme example of something:It describes the hotel as 'the ultimate in luxury'.I mean, tackling six men single-handedly - that really is the ultimate in stupidity!ultimately adv.A) finally, after a series of things have happened:Everything will ultimately depend on what is said at the meeting with the directors next week.Ultimately, of course, he'd like to have his own business but that won't be for some time.B)used to emphasize the most important fact in a situation:Ultimately, he'll have to decide.19) “I ended up working three jobs, trying to make as much money as I could,” sherecalls.(para10)end up with: get in the end 结果是；以…告终ExamplesAfter much effort, they ended up with a contract.Jim entered the competition without much hope, not thinking he would end up with the first prize!end up doing sth: eventually do sth. different(ly) than planned 以…结束，以…告终ExamplesI never dreamed that I would end up owning such a lot of property.We ended up taking a taxi instead of a bus.20) She was accepted and enrolled in the fall of 1994, Not having to work so many hours allowedher to make school her priority.priority noun [C or U]something that is very important and must be dealt with before other things.ExamplesThe management did not seem to consider office safety to be a priority.My first/top priority is to find somewhere to live.You have to learn to get your priorities right/straight (= decide which are the most important jobs or problems and deal with them first).Mending the lights is a priority task (= more important than other jobs).Banks normally give priority to large businesses when deciding on loans (= They deal with them first because they consider them most important).Official business requirements obviously take/have priority over personal requests (= Official business matters will be dealt with first).prioritize, UK USUALLY prioritise [Show phonetics]verb[I or T]to decide which of a group of things are the most important so that you can deal with them first: You must learn to prioritize your work.prior adj.[before noun]A) prior to sth before a particular time or event:the weeks prior to her deathB) more important:Mothers with young children have a priority.21) As Priscilla looks back on her years of struggle to make her dream come true, she is cautiouslyencouragong toward others working their way through school. (para12)make one’s dream come true: realize what one has wished for or dreamed of 使梦想成真ExampleDave wondered if he could ever make his dream come true.caution (CARE) noun[U]great care and attention:ExamplesWe need to proceed with/exercise caution (= be careful in taking action, making decisions, etc.)They treated the story of his escape with (some/great/extreme) caution (= thought that it might not be true).cautious adj.A) describes someone who avoids risksExamplesHe's a cautious driver.David is always cautious about his investments (投资).He is cautious of telling secrets/ is cautious not to tell secrets.B) describes something which is careful, well considered and sometimes slow or uncertain:a cautious approachcautious criticism22)You have to know what you can take and what you can’t take…(para12)can(‘t) take sth: can('t) bear or deal with (trouble, hard work, etc.) 能(不能) 经受(困难、艰苦努力等)ExamplesShe could hardly take the blow.She can’t take any more of his insults.He couldn’t take criticism.23）You need a lot of discipline, and you have to stay focused, even when you run into barriers and distractions and delays.(para12)distract verb[T]to make someone stop giving their attention to something:Don't distract her (from her studies).He tried to distract attention from his own illegal activities.distracting adj.Please turn your music down - it's very distracting.distraction noun[C or U]I can turn the television off if you find it a distraction.24) But mostly you need determination.(para12)determination noun[U]FORMALthe process of controlling, influencing or deciding something:A) the ability to make firm decisions and act in accordance with them 坚定；果断；决断力B) the fixing of sth. exactly; the deciding of sth. 测定；决定Examplesa man of determinationThey are pursuing their aims with relentless (不屈不挠的) determination.Jane's determination to overcome her handicap (残疾) was an inspiration （鼓舞）to everyone on the team.the determination of a ship's positionthe determination of future policy25) If you get put down once, just get back there and keep fighting.(para12)put down: defeat 击败ExamplesThe trouble-makers were put down by the local police.We were able to put down the opposing team at the first half of the game.5. Grammar Focus:A) only if and if onlyProcedures:-----Explain to Ss that “only if” is used to describe a condition, while “if only” is used to express a wish, desire or pity.-----Illustrate the difference by giving them examples:I will come only if nothing is said to the press.Seatbelts are effective only if they are correctly adjusted.He agreed to do it only if you kept his secret.If only I had enough money to buy a house of my own!If only you had been to the party.If only she could have lived a little longer!-----have them drill in pairs by making a few sentences of their own using only if and if only B) V-ing phrases—nominal and adverbialProcedures:------Call Ss attention to the V-ing phrases used in the text, for example:Hearing this, I was totally stunned.Postphoning my dream hurt, but it was the only possibility.-------Explain that v-ing phrases are normally placed in two categories: nominal and adverbial, that the nominal v-ing phrases usually occurs in the positions of subject, direct object, predicative, appositive, appositive, prepositional object, etc.;examples:Seeing is believing.No one enjoy deceiving his own people.I am tired of being treated like a child.-------And that adverbial v-ing phrases are used in place of adverbial clauses to express time relationship, cause or reason, circumstances, etc.;examples:Nearing the gate, I shook hands with my friends.Being a man of ingenuity, he had soon repaired the machine.Living in the country, we had few social engagements.6. Guided Practice ( exercises, oral practice and group work)1) SummaryA) Ask several students to retell the text by using their own words.B) Talk about the main idea or theme of the text2) ExercisesEx. II, p. 138-139 (Comprehension of the Text)Ex. III, IV, V p139-141( V ocabulary)Ex. IX, X, XI , p. 143-145 (Structure: only if and if only, present participle phrase and gerund phrase)7. After-class Assignment. Ex. VI, p. 141 (Word Building: prefix over-)Ex. VII, p. 142 (Word Building: suffix -ist)Ex. VIII, p. 143 (Word Building: suffix –ion, -tion, -ation)Ex. XII, XIII, p. 145 (Translation)Ex. XIV, p. 145-146 (Cloze)Preview Text BText B The Soft SellLanguage Points1.soft sell : method of selling or advertising that involves gentle persuasion rather than puttingpressure on people2.Many students coming out of college are more interested in a customer's motivation than theyare in closing a sale.(para1)Paraphrase---Many young people graduating from college and working as salesmen are more interested in a customer's reason to buy sth. than they are interested in actually selling a product.close a sale : succeed in selling a product3. play havoc in the retail business (para1)Paraphrase ---- cause great damage to the business of selling goods to the public.4. What price range?(para5)Paraphrase --- How much money do you intend to spend?5.It doesn't make any difference. ?(para6)Paraphrase ----Price is not important/It doesn't matter what the price is.not make any/the slightest difference/ makes no difference : not important; have no effect (on sth.)Examples:You can ask him again if you like, but it won't make any difference.What I said makes no difference.6. …are trying to get even by making a very expensive purchase?(para7). Paraphrase ----are trying to punish him by spending his money on something very expensive get even : get revengeExample:1) She scratched the door of his car so he got even with her and let the air out of her2) He certainly had me fooled; I'll get even with him one day.7. beg your pardon? (para8)Paraphrase ---What did your say?In the context, the lady said "I beg your pardon" not really because she had not said what the salesgirl had said and wanted her to repeat it, but rather because she felt offended at the girl's tactless words about her husband and her.8. …the only way you can get back at him (para9)Paraphrase ---the only way you can hurt him in return for the wrong he's done to you)9. …a dress that will knock everyone dead (para15)Paraphrase ----a dress that will be greatly admired by everyone10. insecure people : people who lack self-confidence (para16)11.'Why can't you be accepted for yourself instead of what you wear?(para20)Paraphrase----Why can't you be appreciated by other people for your own character or ability rather than for our clothing?12.…but then you would never know if it was you or the dress that made people stop and stare.(20)make people stop and stare :cause people to greatly admire13. The last straw for the dress store owner:…(para25)Paraphrase ----The last thing that finally made the owner get angry...。
大学英语2第五单元ppt课件ppt课件
Usage
Forms
Passive voice
This grammar point teaches students how to form sentences that place emphasis on the receiver of an action rather than the performer.
Critical thinking
Encourage students to analyze and evaluate the information they have read, and provide them with opportunities to express their opinions and ideas.
01
Unit Introduction
Knowledge: After completing this unit, students will have a comprehensive understanding of the impact of globalization on the English language. They will be able to identify and explain how globalization has shaped the English language, its vocabulary, and its usage.
In China, people often give red envelopes as gifts, while in the West, people often give flowers or chocolate as gifts. In addition, Chinese people often greet by saying "Have you eaten yet?" while Westerners often greet by saying "How are you?" or "Good morning/afternoon/evening."
大学核心商务英语读写教程第2册Unit Four Brand and Promotion
To master how to analyze difficult and long sentences
Text A Cyberpromotion: Communicating with Customer Online
1. Background Information
4. Words and Expressions
⑴ advent /'æ dvənt / n.
Meaning arrival that has been awaited
Example This trend was consolidated by the
advent of television.
这种趋势随着电Leabharlann 的出现得到了增强。and solve problems. 我们必须培养发现问题、分析问题、解决问题的 能力。
4. Words and Expressions
(4) sophisticated /
/ adj.
Meaning ahead in development; complex or intricate
Example
[解析] when television began finding its way into American homes是非限制性定语从句，修饰the late 1940, 其中 find one’s way into意为“enter；go into进入；来到 （某处）”。例如：It found its way into the papers. 这事上了报了。
4. Words and Expressions
(2)prospective/
外研社2024新标准商务英语阅读教程2-教学课件U5
unleash
to suddenly let a strong force, feeling, etc. have its full effect
e.g. It suggests climate change could tip the planet’s delicate balance and unleash a host of geological disasters.
5
Unit
Economic policies
1 Economic policies refer to the strategies and measures adopted by the government to manage the economy in order to achieve its economic objectives. What are the major types of economic policies?
feature
to include or show sth. as a special or important part of sth.
e.g. Problems of family relationships feature prominently in her novels.
factor
a good or service (such as land, labor, or capБайду номын сангаасtal) used in the process of production
stimulate
to encourage or help sth. to begin or develop further
新标准商务英语综合教程2 unit5
新标准商务英语综合教程2 unit5：商务交流1. 商务英语的重要性商务英语作为一门专业英语，是以商务活动为载体，以商务交际为重点的英语学科。
随着全球化的发展，商务英语的重要性日益凸显。
无论是商务会议、商务谈判、商务信函还是商务通联方式，都需要灵活运用商务英语进行交流交流。
学习商务英语已成为现代社会中重要的人才素质之一。
2. 商务交流的基本原则商务交流是商务活动中最为重要的环节之一，保持良好的交流能力对于职场人士至关重要。
在商务交流中，有一些基本的原则需要遵循： 2.1 清晰明了商务交流需要表达的信息要准确、清晰、简洁，避免引起歧义，确保双方理解一致。
2.2 尊重对方在商务交流中，要尊重对方意见，倾听对方观点，保持礼貌和谦虚态度。
2.3 积极主动在商务交流中，要主动表达自己的意见和想法，积极主动地与对方交流，促进双方合作达成共识。
3. 商务会议的准备与组织商务会议是商务活动中常见的一种形式，会议的效果往往取决于会议的准备和组织。
在商务会议之前，需要做好以下准备工作：3.1 制定会议议程会议议程是商务会议的重要组成部分，它明确了会议的内容和流程，有助于会议达到预期的效果。
3.2 确定参会人员确定参会人员是商务会议准备的重要环节，需要根据会议的议题和目的确定参会人员名单。
3.3 发送会议通知在确定会议议程和参会人员之后，需要及时发送会议通知，通知参会人员会议的时间、地点和议程安排。
4. 商务谈判的技巧与策略商务谈判是商务活动中的重要环节，谈判的成败关系到双方的合作情况。
在商务谈判中，需要掌握一些谈判技巧与策略：4.1 言之有物谈判双方需要充分准备，对谈判的内容有充分的了解，言之有物，能够对每个问题有条不紊地回答。
4.2 灵活应变在谈判过程中，可能会遇到各种意外情况，需要灵活应变，及时调整策略，维护自己的利益。
4.3 寻求共赢商务谈判不是零和博弈，而是双方合作的过程，需要寻求共赢的方式，使双方都能得到一定的利益。
商务英语综合教程第二册unit 5 International Business[精]
I - Introduction
• International Business is all business transactions that involve two or more countries.
• International Business comprises a large and growing portion of the world’s total business.
Unit 5 International Business
Content
Warm-up Activities Background Information Text Analysis Extended Activip activities
Look at the following pictures. Talk about them with your partners.
Instincts
Separate legal entity not mortal
shareholders enjoy limited liability ease of transferring ownership interests Separation of ownership from management
2) Portfolio Investment: stock in a company or loans to a company or country in the form of bonds, bills, or notes that the investor purchases.
E - Other Operational Definitions
- Strategic Alliances
新核心大学英语,第二册B版 一至五单元课后 翻译
1 技术的意义不在于制造了什么，而是制造的产品以何种方式影响着世界。
The significance of technology is not about what are produced; it is about in what way the products influence the world.2 在登月之后，人类比以前更加明白自己在宇宙中扮演着何种角色了。
(know more about what someone is doing)Human beings know more than ever before about what role they are playing in the cosmos after lunar l anding.3 与其说宇宙是向人类挑战，倒不如说它给了人类机会，让他们用不懈的探索来证明人类自身光辉的存在。
(not as much as)The Universe does not challenge human beings as much as it provides them the opportunity to verify (or: demonstrate, prove, certify) their glorious existence through (or: via) endless exploration.2 单元1) 到2030 年，太阳能板的制造、安装和维修领域预计能增加630 万个工作岗位。
Manufacturing, installing, and maintaining solar panels should add 6.3 million jobs by 2030.2) 燃料电池仍然是太空计划必不可少的一部分，它们能可靠地把电力提供给宇宙飞船。
Fuel cells remain an essential part of the space program, reliably powering the space shuttles.3这个1 万美元的项目覆盖了6 个街区的面积，使所有人都能通过附近屋顶上的太阳能电池板驱动的wi-fi发射器与因特网连接The $10,000 project, which covers a six-block area, allows anyone to connect to the Internet through wi-fi transmitters powered by solarpanels on nearby rooftops.4科学不仅改善了人们的生活条件，而且提高了人们的理解力，促进了他们心智的发展。
新视野大学英语读写教程(第二版)第二册 Unit 5 Section B Stop Spoiling Your Children
Tips
homes; assigned to
2
5
Text Study
Para. 1~2
2. Is it true that the effects of giving children too many toys and clothes is very harmful to them?
Tips
not true, somewhat
2
5
Understanding
2
5
Text Study
Understanding
Read the text carefully and complete the following comprehension exercises.
2
5
Text Study
Para. 1~2
1. Where did the writer stay overnight while traveling for speaking appointments?
2
5
Text Study
Retell the Author’s Advice for Parents
Para. 9~11 Tips
• determine, submit, guilty
• firm decisions practice prompt, definite manner
新时代核心英语教程写作2教学课件U5
Activity 1
Read the sample first draft written by a student carefully and find out problems in content, coherence, organization, and language. The questions below the draft serve as prompts.
6. Is the transition from paragraph 3 to paragraph 4 natural?
No, it is abrupt.
Activity 1
Read the sample first draft written by a student carefully and find out problems in content, coherence, organization, and language. The questions below the draft serve as prompts.
ore
新时代
urriculum 核心英语教程
2 写 作
5 UNIT
Writing and rewriting the essay
Key Terms
drafting 起草（文章） peer response 同伴反馈
proofreading 校对
Main Contents
Writing your first draft
2. Does the thesis have sufficient supporting details in the body paragraphs? Why or why not?
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2. Introduction to the Text
Theme of the Text
Text A mainly tells how India’s Tata set to snap up Corus, from which we will know some knowledge about acquisition.
1. Background Information
Price is only one factor in the supplier selection decision, but it is the factor used most frequently to evaluate the sourcing group's performance. The "best" price is actively pursued using one of three approaches: buying at list price, competitive bidding, and negotiation. Buying at list price is used for lower-volume or lowervalued items that do not merit the managerial time and effort needed to obtain a lower-than-list price. Competitive bidding relies on market forces to get suppliers to offer a low price. Competitive bidding is an efficient means of obtaining a fair price when the dollar value of purchase is high enough to justify the work needed to run a successful bid.
4. Words and Expressions
(3) bargaining /' / n.
Meaning
the negotiation of the terms of a transaction or agreement
Example
Does every country enjoy the same bar gaining power in the WTO? 在WTO中，每个国家都享有相同的互惠交 易权吗?
Unit Five Smart Pricing
Hale Waihona Puke ObjectivesTo know something about pricing
To get familiar with agreement and contract
To learn new words and expressions
To master how to analyze difficult and long sentences
Text A India’s Tata Set to Snap up Corus
1. Background Information
2. Introduction to the Text
3. Business Terms
4. Words and Expressions
5. Notes to the Text
4. Words and Expressions
(5) access to
Meaning
the right to obtain or make use of or ta ke advantage of something (as servic es or membership); the right to enter
4. Words and Expressions
(1) capacity // n.
Meaning
ability to perform or produce
Example
Resource competitiveness refers to the capacity to transform resource advantage into economic advantage. 资源竞争力是指将资源优势转化成经济优
Example
They can get access to the database online by using their accounts. 他们能通过使用账户从网上进入数据库。
5. Notes to the Text
(1） The company chairman, Ratan Tata, said investors were taking a “harsh view” of the $12 billion deal, which will immediately add 19 million tons of capacity a year to make the Tata the world’s fifth biggest producer. (Para. 3)
势的能力。
4. Words and Expressions
(2) takeover //n.
Meaning
a change by sale or merger in the controlling interest of a corporation
Example
The takeover will be discussed at the next board meeting. 接管事宜将在下次董事会上讨论。
4. Words and Expressions
(4)depreciation // n .
Meaning
a decrease in price or value
Example
This is an accelerated depreciation method. 这是一种加速折旧的方法。