大学生创业创意创新大赛获奖模板
大学生创新创业大赛优秀作品
大学生创新创业大赛优秀作品创新创业一直是现代社会不可缺少的一部分，大学生更应该积极参与其中，为推动经济社会发展注入新的动力。
本文将介绍若干优秀的大学生创新创业大赛作品，并探讨它们的创新亮点和可持续性发展模式。
一、智能共享打印机项目这个项目由一组大学生合作创立，旨在通过智能技术，构建一个高效、便捷、低成本的打印机共享平台。
通过自主研发的智能硬件和软件，用户可以实现在线预定、自主操作、定时打印等功能，从而满足校园、商业等多个场景的不同需求。
该项目的创新亮点在于多个方面：首先，它利用智能硬件和软件优化了打印机资源的使用效率，有效地缓解了校园和商业场所的打印压力；其次，它采用了预定、付费等模式，实现了商业化运营，为校园创业提供了全新的思路和模式；最后，它致力于通过技术推动文化、教育、创新等多个领域的发展，具有广阔的社会价值。
二、智能健康养老服务平台这个项目是一家创新型服务企业发起的，旨在通过互联网、大数据、人工智能等前沿技术，为老年人提供基于家庭的智能化、个性化、全方位的健康养老服务。
该项目的创新亮点在于多个方面：首先，它利用了互联网等技术，实现了老年人的全方位管理和随时随地的服务；其次，它突破了传统养老服务的条条框框，形成了独特的智能化和个性化模式；最后，它注重建立起与老年人之间的信任和深入思想沟通，让老年人能够感受到真正的尊重和关爱。
三、绿色生活城市环保项目这个项目是一家环保科技公司发起的，旨在通过技术、创新等手段，打造绿色生活城市，提高城市环保水平，推动可持续发展。
该项目的创新亮点在于多个方面：首先，它采用了多项绿色技术，如光伏发电、节能环保等，从源头上减少了城市能耗和污染；其次，它引入了智能化管理和创新模式，如“智慧垃圾桶”、“节能智能灯”等，从而提高了城市环保的效率和人性化程度；最后，它注重推广和社会参与，让更多的人参与到绿色生活的建设中。
总体来说，这些优秀的大学生创新创业大赛作品，在技术、社会、环境等多个领域都取得了独特的突破和卓越的成就，为大学生创新创业提供了丰厚的思路和模板。
大学生创新创业大赛优秀作品3篇
大学生创新创业大赛优秀作品第一篇：基于AI技术的智能家居控制系统随着科技的不断发展，智能家居慢慢走进了我们的生活。
智能家居可以通过网络或者无线设备来进行智能控制，实现家居设备自动控制和定时控制等功能，给我们的生活带来了更多的便利和舒适。
我们团队开发的基于AI技术的智能家居控制系统，具有以下特点：1.高度自动化：该系统能够根据用户的需求自动控制家居设备的开关、亮度、颜色等，降低用户的操作成本，提高生活质量。
2.多传感器监测：该系统配备多种传感器，能够实时监测室内温度、湿度、烟雾、气体浓度等信息，保障家庭安全。
3.智能学习：该系统采用机器学习技术，能够不断学习用户的行为习惯，推荐最优的家居控制方案，提升用户体验。
该智能家居控制系统广泛应用于家庭、酒店、办公室等场所，实现智能化、舒适化、安全化的家居生活。
未来，我们将以先进的技术和优秀的服务不断改进和完善该系统，为用户提供更好的智能化家居体验。
第二篇：基于区块链技术的供应链金融平台供应链金融是一种新兴的金融服务模式，它通过对供应链中各环节进行金融服务，来满足生产经营企业的资金需求，解决了由于供应商资金周转问题造成的供应链断裂和风险问题。
我们团队基于区块链技术开发了一款供应链金融平台，主要特点如下：1.区块链技术支持：该平台采用区块链技术，确保各链条上数据的安全性、透明性和不可篡改性，提高了平台的信用性。
2.资产端多元化：该平台提供了包括债权、股权、票据等多种形式的融资方案，提供多种借款方案，满足不同业务场景下的资金需求。
3.数据完善性：该平台提供了包括财务报表、核心企业资产负债表、供应商采购订单、库存订单等数据接入，从而完善了资产数据的披露程度。
该供应链金融平台为企业提供了可靠、高效、安全的融资渠道，帮助企业迅速解决资金面临的问题，为供应链的稳定和发展提供保障。
第三篇：基于VR技术的教育智能化系统VR技术是近年来备受瞩目的技术之一，该技术可以通过虚拟现实实现全方位的沉浸式体验，有着广泛的应用场景。
中国“互联网+”大学生创新创业大赛优秀作品
附件3广西高校大学生创新创业计划项目申报书项目名称：基于微信小程序的校园综合服务平台项目类别：创新训练项目□创业训练项目创业实践项目□项目负责人：负责人所在院系：填表日期：广西壮族自治区教育厅填写须知一、项目类别说明：1. 创新训练项目是本科生个人或团队，在导师指导下，自主完成创新性研究项目设计、研究条件准备和项目实施、研究报告撰写、成果（学术）交流等工作。
每个项目参与学生一般不超过5人。
2. 创业训练项目是本科生团队，在导师指导下，团队中每个学生在项目实施过程中扮演一个或多个具体角色，完成编制商业计划书、开展可行性研究、模拟企业运行、参加企业实践、撰写创业报告等工作。
每个项目参与学生一般不超过6人。
3. 创业实践项目是学生团队在学校导师和企业导师共同指导下，采用前期创新训练项目（或创新性实验）的成果，提出一项具有市场前景的创新性产品或者服务，以此为基础开展创业实践活动。
此类项目不限参与学生人数。
二、本表由申请人如实填写，表达简明扼要。
三、填表字体用小四号宋体，单倍行距，要求统一用A4纸双面印制、装订。
三、项目方案（包括项目研究的目标和主要内容、拟解决的途径、人员分工、预期成果等，创业类项目还需包括市场分析、营销模式、管理模式、财务分析、风险预期等内容）1、项目研究的目标和主要内容：开发基于微信小程序的校园综合平台，打造属于我们大学生的移动互联网的便捷式服务平台。
以二手市场买卖为主，辅以各类同学们所需却不方便系统使用的功能，打造高校圈子，以优质的内容与可靠的平台来获取高校这一特殊市场。
2、解决的途径：用两个月时间来实现平台的家规，通过电子问卷形式来获取同学们的需求与看法等信息，以纸质宣传单，二维码，网络媒体共同推广的形式让大家了解我们这个平台。
3、营销模式：高校式营销，针对各个高校市场的相似的需求量身定制相适应的营销策略，我们准备将这个应用首先在校园内推广，最终是全国各大高校，通过与各个用户的合作，达到商家用户、买家用户、第三方（我们）共同受益的目的。
大学生创新创业大赛获奖情况-北京信息科技大学教务处
信息管理学院 信息安全 计算机学院 计算机技术 计算机学院 计算机技术
研1701 信安1501 研1509 研1702
一等奖 康海燕 创意组
安楚蓉 信息管理学院 信息安全
信安1601
负责人 杜鸽 机电工程学院 机械设计制造及其自动化机械1304
基于足球机器人的中小学科技
5
教育
成员
陈超轶 计算机学院 软件工程
李强 自动化学院 电气工程及其自动化 电气1501
负责人 严宇奇 理学院
8 精准扶贫与乡村振兴公益网
欧仁Байду номын сангаас 理学院
成员
王红飞 理学院
电子信息科学与技术 电子信息科学与技术 统计学
电技1202 电技1202 统计1201
胡纪平、 红旅赛 严茂超 道
负责人 相福龙 机电工程学院 机器人工程
机器人1701
软工1602
代清 机电工程学院 机械设计制造及其自动化机械1304
邱景红 初创组
负责人 熊娜 经济管理学院 财务管理
财务1604
张文萍 信息管理学院 信息管理与信息系统 信管1503
启智天空模块化无人机教育项
6
目
成员
邹倩 机电工程学院 工业设计 张思璐 机电工程学院 工业工程
工设1703 工业1702
自控1504
陈光轩 自动化学院 自动化
自控1401
柯明冠 自动化学院 自动化
14
无尘黑板助手
成员
张龙 机电工程学院 工业工程
自控1701 工业1701
李明大 创意组
王迪 自动化学院 自动化
自控1504
负责人
杨博 杨弃
机电工程学院 工业工程 自动化学院 导航与制导
2016年山东大学大学生创新创业大赛决赛获奖名单
A41 A42 A47 A68 A71 A73 A78 A79 C05 C08 C14 C17 C23 C24 C26 C33 C38 C44 C52 C55 B08 B11 B17 B28 B29 B33 B90 B51 B53 B69 B72 B75 B76 B80
创新项目 基于无线通信的集中式多房间温度统计系统 创新项目 基于移动终端控制的宠物喂养机 人流量检测以及建筑公共区域智能控制的节 创新项目 能改造 创新项目 智能自行车安全辅助系统 创新项目 智能搬运小车 创新项目 基于单片机的暖气计费调温子系统 创新项目 小型低品位余热温差发电系统 创新项目 工业4.0背景下单彩LED 创业项目 山东绿色科技 创业项目 “iclothes”商业计划书 创业项目 “行走的课堂”支教信息综合平台 创业项目 《Use Up》APP 创业项目 济南慧齿口腔科技有限公司 创业项目 济南甲虫环保科技有限公司 创业项目 创业项目 创业项目 创业项目 创业项目 创业项目 创意项目 创意项目 创意项目 创意项目 创意项目 创意项目 创意项目 创意项目 创意项目 创意项目 创意项目 创意项目 创意项目 创意项目 绿阳热能科技有限公司创业计划 山东新视界科技有限责任公司 怡生科技有限公司 知行科技服务有限公司 医心护智慧城市医疗系统 夏罗科技有限公司 城市路灯改造计划 低频功率放大器的设计报告 关于手机蓝牙的电灯开关控制设计 基于单片机的多功能鱼缸设计系统 基于单片机的蔬菜大棚温度、湿度及二氧化 碳浓度调节系统 基于加速度传感器的多功能计步器设计 电脑显示屏节能小管家 声音控制智能小车 双层立体无障碍停车设备 智能公共交通系统 自动折盖封箱一体机 基于Android系统和同步视频传输的控制设 备 基于51单片机的智能停车场管理系统 导医助手智能医疗APP
大学生创业创意创新大赛获奖模板
第五届全国大学生电子商务“创新、创意及创业”挑战赛创新创意创业参赛学校：长春大学作品名称：交换空间团队名称: 小智慧也有大作为指导老师：王钊王东屏团队成员：郑千旭、赵琪、周洋宇、常磊、王庆目录第一章市场分析1.1项目背景```````````````````````````````````````````````````````````````````````````````````````````````````````````````````31.1.1旅游业发展前景`````````````````````````````````````````````````````````````````````````````````````````````````31.1.2旅游业政策````````````````````````````````````````````````````````````````````````````````````````````````````````31.1.3互联网+`````````````````````````````````````````````````````````````````````````````````````````````````````````````31.1.4市场趋势和机会`````````````````````````````````````````````````````````````````````````````````````````````````4 1.2 旅游行业SWOT分析``````````````````````````````````````````````````````````````````````````````````````````````````4 1.3 目标用户分析```````````````````````````````````````````````````````````````````````````````````````````````````````````41.3.1消费人群定位````````````````````````````````````````````````````````````````````````````````````````````````````41.3.2 目标人群特点```````````````````````````````````````````````````````````````````````````````````````````````````4 1.4 行业竞争对手```````````````````````````````````````````````````````````````````````````````````````````````````````````51.4.1最直接的竞争对手``````````````````````````````````````````````````````````````````````````````````````````````51.4.2间接的竞争对手`````````````````````````````````````````````````````````````````````````````````````````````````51.4.3竞争优势```````````````````````````````````````````````````````````````````````````````````````````````````````````5第二章运营方案2.1公司理念````````````````````````````````````````````````````````````````````````````````````````````````````6 2.2公司目标````````````````````````````````````````````````````````````````````````````````````````````````````6 2.3发展战略````````````````````````````````````````````````````````````````````````````````````````````````````62.3.1整合用户服务与社区服务````````````````````````````````````````````````````````````````````````62.3.2提供渠道、重视借助外力、整合资源`````````````````````````````````````````````````````````6 2.4业务与赢利模式```````````````````````````````````````````````````````````````````````````````````````````62.4.1业务体系`````````````````````````````````````````````````````````````````````````````````````````````72.4.2业务详述`````````````````````````````````````````````````````````````````````````````````````````````72.4.3业务发展规划```````````````````````````````````````````````````````````````````````````````````````72.4.4盈利模式`````````````````````````````````````````````````````````````````````````````````````````````8第三章财务可行性分析`3.1投入资金```````````````````````````````````````````````````````````````````````````````````````````````````````````````````8 3.2 市场调查与全面预算`````````````````````````````````````````````````````````````````````````````````````````````````83.2.1未来五年服务收入预测``````````````````````````````````````````````````````````````````````````````````````83.2.2服务成本```````````````````````````````````````````````````````````````````````````````````````````````````````````93.2.3未来五年利润预算`````````````````````````````````````````````````````````````````````````````````````````````93.2.4有关成本的预算````````````````````````````````````````````````````````````````````````````````````````````````9 3 .3利润、损益平衡分析````````````````````````````````````````````````````````````````````````````````````````````````103.3.1盈亏平衡分析 ``````````````````````````````````````````````````````````````````````````````````````````````````10 3.4 相关长期投资决策评价指标`````````````````````````````````````````````````````````````````````````````````````103.4.1投资回收期``````````````````````````````````````````````````````````````````````````````````````````````````````113.4.2净现值`````````````````````````````````````````````````````````````````````````````````````````````````````````````11 3.5财务评价结论```````````````````````````````````````````````````````````````````````````````````````````````````````````12第四章风险分析与解决方案4.1政策风险````````````````````````````````````````````````````````````````````````````````````````````````````````````````124.1.1风险详述````````````````````````````````````````````````````````````````````````````````````````````````````````124.1.2应对措施````````````````````````````````````````````````````````````````````````````````````````````````````````12 4.2市场风险````````````````````````````````````````````````````````````````````````````````````````````````````````````````124.2.1风险详述````````````````````````````````````````````````````````````````````````````````````````````````````````124.2.2应对措施````````````````````````````````````````````````````````````````````````````````````````````````````````13 4.3技术风险````````````````````````````````````````````````````````````````````````````````````````````````````````````````134.3.1风险详述````````````````````````````````````````````````````````````````````````````````````````````````````````134.3.2应对措施````````````````````````````````````````````````````````````````````````````````````````````````````````13 4.4竞争风险````````````````````````````````````````````````````````````````````````````````````````````````````````````````134.4.1风险详述````````````````````````````````````````````````````````````````````````````````````````````````````````134.4.2应对措施````````````````````````````````````````````````````````````````````````````````````````````````````````14 4.5财务风险````````````````````````````````````````````````````````````````````````````````````````````````````````````````144.5.1风险详述````````````````````````````````````````````````````````````````````````````````````````````````````````144.5.2应对措施````````````````````````````````````````````````````````````````````````````````````````````````````````14 第五章营销推广5.1推广阶段```````````````````````````````````````````````````````````````````````````````````````````````````````````````14 5.2推广方式```````````````````````````````````````````````````````````````````````````````````````````````````````````````155.2.1百度搜索及度推广`````````````````````````````````````````````````````````````````````````````````````````155.2.2利用社交渠道推`````````````````````````````````````````````````````````````````````````````````````````````155.2.3新闻门户推广````````````````````````````````````````````````````````````````````````````````````````````````15 5.3核心营销运营方案`````````````````````````````````````````````````````````````````````````````````````````````````155.3.1会员制```````````````````````````````````````````````````````````````````````````````````````````````````````````155.3.2主动注册```````````````````````````````````````````````````````````````````````````````````````````````````````165.3.3金币激励制````````````````````````````````````````````````````````````````````````````````````````````````````165.3.4口碑营销```````````````````````````````````````````````````````````````````````````````````````````````````````165.3.5价格营销```````````````````````````````````````````````````````````````````````````````````````````````````````16 第六章管理体系6.1公司文化````````````````````````````````````````````````````````````````````````````````````````````````166.1.1文化基调````````````````````````````````````````````````````````````````````````````````````````166.1.2公司宗旨````````````````````````````````````````````````````````````````````````````````````````166.1.3核心价值理念``````````````````````````````````````````````````````````````````````````````````166.1.4基本价值观`````````````````````````````````````````````````````````````````````````````````````166.1.5企业精神````````````````````````````````````````````````````````````````````````````````````````166.1.6品牌个性````````````````````````````````````````````````````````````````````````````````````````16 6.2组织结构````````````````````````````````````````````````````````````````````````````````````````````````16 6.3经营团队````````````````````````````````````````````````````````````````````````````````````````````````16 6.4人事制度````````````````````````````````````````````````````````````````````````````````````````````````16 6.5激励机制````````````````````````````````````````````````````````````````````````````````````````````````16第一章市场分析1.1项目背景1.1.1旅游业发展前景本世纪初期，在世界贸易的组织下我国旅游市全面开放，旅游市场的竞争日趋激烈，众多旅游企业才开始关注并投入到旅游电子商务战略中来。
第二届安徽省“互联网+”大学生创新创业大赛晋级省赛总决赛作品格式模板
第二届安徽省“互联网+”大学生创新创业大赛暨第二届中国“互联网+”大学生创新创业大赛选拔赛项目计划书项目名称：_____（填写项目名称）_____所属组别：（填写创意组或初创组或成长组）__作品类型：_（填写“互联网+”现代农业等）_团队成员：______________________________2016年X月第二届安徽省“互联网+”大学生创新创业大赛注意：此表不超过2页项目计划书的组成及编排顺序一般由以下部分组成，其编排顺序依次为：（1）封面（2）第二届安徽省“互联网+”大学生创新创业大赛暨第二届中国“互联网+”大学生创新创业大赛选拔赛申报表（3）目录（4）正文（5）附录（必要时，初创组和成长组参赛团队必须以附件形式提交组织结构代码证、营业执照复印件及其它佐证材料（专利、著作、政府批文、鉴定材料等））（6）字数要求：正文文字部分至少要10000字以上；项目计划书的书写规范要求一般要求（1）书写文字：均须采用汉语简化文字撰写（2）字体和字号一级（章）标题：黑体，三号，加黑，居中二级（节）标题：黑体，小四号，左对齐三级（节）标题：宋体，加黑，小四号，左对齐条、款、项标题：宋体，小四号，左对齐正文：宋体，小四号，左对齐，首行缩进2字符页眉与页脚（页码）：宋体，五号，居中数字和字母： Times New Roman体前置部分页码：罗马数字，五号，居中除动植物名称、微生物名称、数学符号、物理量符号、变量符号等需要使用斜体文字外，全文均使用正体文字。
（3）幅面与版心幅面：均采用A4纸（210 mm×297 mm）。
版心：左、右边距均为3 cm，上、下边距均为2.54 cm。
（4）行距正文：均采用1.5倍行距，段前、段后无空行。
标题（包括图题、表题）：均为单倍行距；一级标题，段前、段后各设单倍行距；二级标题、三级标题、图题、标题，段前、段后各设0.5倍行距。
（5）章节标题及层次章节标题要突出重点、简明扼要、层次清晰；字数一般在15字以内，不得使用标点符号；章节层次及格式编排示例请见附件正文格式部分。
创新创业大赛优秀作品
创新创业大赛优秀作品概述创新创业大赛是一项旨在发现和培养创新创业人才的竞赛活动。
在这个竞赛中，各参赛团队通过提出创新的商业或科技想法，并进行商业模型设计、产品开发和市场推广，以展示他们的创新能力和创业潜力。
本文将介绍一些在创新创业大赛中脱颖而出的优秀作品。
1. 项目一：智能健康监测系统该项目团队通过整合硬件设备、软件系统和云端数据分析，开发了一套智能健康监测系统。
该系统可以实时监测用户的心率、血压、体温等健康指标，并根据用户的健康情况，提供健康建议和预警功能。
该项目团队利用先进的传感技术和数据分析算法，为用户提供个性化的健康监测和管理方案。
该系统具有广阔的市场应用前景，可以广泛应用于医疗、健康管理等领域。
2. 项目二：智能城市交通管理系统该项目团队基于物联网和人工智能技术，设计了一套智能城市交通管理系统。
该系统利用传感器、无线通信和大数据分析技术，实现了对城市交通流量和路况的实时监测和预测。
该系统可以通过智能交通灯控制、路线优化等方法，提高城市交通的效率和安全性。
该项目团队还提供了一个移动应用程序，方便用户查询实时交通信息和获取最佳路径。
该项目具有巨大的社会和经济效益，有助于解决城市交通拥堵和交通事故问题。
3. 项目三：虚拟现实教育平台该项目团队基于虚拟现实技术，开发了一套创新的教育平台。
该平台提供了丰富多样的虚拟现实教育内容，包括模拟实验、场景演示、虚拟实景游览等。
学生可以通过佩戴虚拟现实设备，与虚拟环境互动，获得身临其境的学习体验。
该平台还提供了学习分析和评估功能，帮助教师了解学生的学习情况，并提供个性化的学习建议。
该项目团队的虚拟现实教育平台在学校和培训机构中得到了积极的反馈，未来有望推广到更多教育领域。
4. 项目四：可持续农业生态系统该项目团队致力于推动可持续农业发展，通过建立一个完整的农业生态系统来优化农业生产。
该系统整合了智能灌溉、土壤监测、无人机巡检等技术，实现了精确农业和节约资源的目标。
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第五届全国大学生电子商务“创新、创意及创业”挑战赛创新创意创业参赛学校：长春大学作品名称：交换空间团队名称: 小智慧也有大作为指导老师：王钊王东屏团队成员：郑千旭、赵琪、周洋宇、常磊、王庆目录第一章市场分析1.1项目背景```````````````````````````````````````````````````````````````````````````````````````````````````````````````````31.1.1旅游业发展前景`````````````````````````````````````````````````````````````````````````````````````````````````31.1.2旅游业政策````````````````````````````````````````````````````````````````````````````````````````````````````````31.1.3互联网+`````````````````````````````````````````````````````````````````````````````````````````````````````````````31.1.4市场趋势和机会`````````````````````````````````````````````````````````````````````````````````````````````````4 1.2 旅游行业SWOT分析``````````````````````````````````````````````````````````````````````````````````````````````````4 1.3 目标用户分析```````````````````````````````````````````````````````````````````````````````````````````````````````````41.3.1消费人群定位````````````````````````````````````````````````````````````````````````````````````````````````````41.3.2 目标人群特点```````````````````````````````````````````````````````````````````````````````````````````````````4 1.4 行业竞争对手```````````````````````````````````````````````````````````````````````````````````````````````````````````51.4.1最直接的竞争对手``````````````````````````````````````````````````````````````````````````````````````````````51.4.2间接的竞争对手`````````````````````````````````````````````````````````````````````````````````````````````````51.4.3竞争优势```````````````````````````````````````````````````````````````````````````````````````````````````````````5第二章运营方案2.1公司理念````````````````````````````````````````````````````````````````````````````````````````````````````6 2.2公司目标````````````````````````````````````````````````````````````````````````````````````````````````````6 2.3发展战略````````````````````````````````````````````````````````````````````````````````````````````````````62.3.1整合用户服务与社区服务````````````````````````````````````````````````````````````````````````62.3.2提供渠道、重视借助外力、整合资源`````````````````````````````````````````````````````````6 2.4业务与赢利模式```````````````````````````````````````````````````````````````````````````````````````````62.4.1业务体系`````````````````````````````````````````````````````````````````````````````````````````````72.4.2业务详述`````````````````````````````````````````````````````````````````````````````````````````````72.4.3业务发展规划```````````````````````````````````````````````````````````````````````````````````````72.4.4盈利模式`````````````````````````````````````````````````````````````````````````````````````````````8第三章财务可行性分析`3.1投入资金```````````````````````````````````````````````````````````````````````````````````````````````````````````````````8 3.2 市场调查与全面预算`````````````````````````````````````````````````````````````````````````````````````````````````83.2.1未来五年服务收入预测``````````````````````````````````````````````````````````````````````````````````````83.2.2服务成本```````````````````````````````````````````````````````````````````````````````````````````````````````````93.2.3未来五年利润预算`````````````````````````````````````````````````````````````````````````````````````````````93.2.4有关成本的预算````````````````````````````````````````````````````````````````````````````````````````````````9 3 .3利润、损益平衡分析````````````````````````````````````````````````````````````````````````````````````````````````103.3.1盈亏平衡分析 ``````````````````````````````````````````````````````````````````````````````````````````````````10 3.4 相关长期投资决策评价指标`````````````````````````````````````````````````````````````````````````````````````103.4.1投资回收期``````````````````````````````````````````````````````````````````````````````````````````````````````113.4.2净现值`````````````````````````````````````````````````````````````````````````````````````````````````````````````11 3.5财务评价结论```````````````````````````````````````````````````````````````````````````````````````````````````````````12第四章风险分析与解决方案4.1政策风险````````````````````````````````````````````````````````````````````````````````````````````````````````````````124.1.1风险详述````````````````````````````````````````````````````````````````````````````````````````````````````````124.1.2应对措施````````````````````````````````````````````````````````````````````````````````````````````````````````12 4.2市场风险````````````````````````````````````````````````````````````````````````````````````````````````````````````````124.2.1风险详述````````````````````````````````````````````````````````````````````````````````````````````````````````124.2.2应对措施````````````````````````````````````````````````````````````````````````````````````````````````````````13 4.3技术风险````````````````````````````````````````````````````````````````````````````````````````````````````````````````134.3.1风险详述````````````````````````````````````````````````````````````````````````````````````````````````````````134.3.2应对措施````````````````````````````````````````````````````````````````````````````````````````````````````````13 4.4竞争风险````````````````````````````````````````````````````````````````````````````````````````````````````````````````134.4.1风险详述````````````````````````````````````````````````````````````````````````````````````````````````````````134.4.2应对措施````````````````````````````````````````````````````````````````````````````````````````````````````````14 4.5财务风险````````````````````````````````````````````````````````````````````````````````````````````````````````````````144.5.1风险详述````````````````````````````````````````````````````````````````````````````````````````````````````````144.5.2应对措施````````````````````````````````````````````````````````````````````````````````````````````````````````14 第五章营销推广5.1推广阶段```````````````````````````````````````````````````````````````````````````````````````````````````````````````14 5.2推广方式```````````````````````````````````````````````````````````````````````````````````````````````````````````````155.2.1百度搜索及度推广`````````````````````````````````````````````````````````````````````````````````````````155.2.2利用社交渠道推`````````````````````````````````````````````````````````````````````````````````````````````155.2.3新闻门户推广````````````````````````````````````````````````````````````````````````````````````````````````15 5.3核心营销运营方案`````````````````````````````````````````````````````````````````````````````````````````````````155.3.1会员制```````````````````````````````````````````````````````````````````````````````````````````````````````````155.3.2主动注册```````````````````````````````````````````````````````````````````````````````````````````````````````165.3.3金币激励制````````````````````````````````````````````````````````````````````````````````````````````````````165.3.4口碑营销```````````````````````````````````````````````````````````````````````````````````````````````````````165.3.5价格营销```````````````````````````````````````````````````````````````````````````````````````````````````````16 第六章管理体系6.1公司文化````````````````````````````````````````````````````````````````````````````````````````````````166.1.1文化基调````````````````````````````````````````````````````````````````````````````````````````166.1.2公司宗旨````````````````````````````````````````````````````````````````````````````````````````166.1.3核心价值理念``````````````````````````````````````````````````````````````````````````````````166.1.4基本价值观`````````````````````````````````````````````````````````````````````````````````````166.1.5企业精神````````````````````````````````````````````````````````````````````````````````````````166.1.6品牌个性````````````````````````````````````````````````````````````````````````````````````````16 6.2组织结构````````````````````````````````````````````````````````````````````````````````````````````````16 6.3经营团队````````````````````````````````````````````````````````````````````````````````````````````````16 6.4人事制度````````````````````````````````````````````````````````````````````````````````````````````````16 6.5激励机制````````````````````````````````````````````````````````````````````````````````````````````````16第一章市场分析1.1项目背景1.1.1旅游业发展前景本世纪初期，在世界贸易的组织下我国旅游市全面开放，旅游市场的竞争日趋激烈，众多旅游企业才开始关注并投入到旅游电子商务战略中来。