GEELY introduction 吉利公司英文介绍
简介吉利
注：资料来源于IBM对中国汽车行业的分析报告
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中国汽车行业现状及前景
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中国汽车行业现状及前景
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世界汽车行业现状及前景
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世界汽车行业现状及前景
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世界汽车行业现状及前景
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吉利集团发展规划
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截止2015年的中短期发展计划
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发展规划的总体要求
核心内容
产品设计创新 生产运营创新
售后服务创新
技术科研创新
管理方式创新
销售模式创新
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产业类型
整车产业
八大系列30 多个整车产品 教育支撑产业
部件产业
发动机 制动 器 变速器 轮胎等
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企业 产品 品牌三位一体化
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吉利品牌定位
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吉利品牌定位
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公关策略
（一）整合公关策略： 整合公关策略： 统一核心信息， 统一核心信息，形成清晰的年度公关主线 以车型为节点构成公关行程与节奏并突出各阶段传播重心 差异化公关策略： （二）差异化公关策略： 企业品牌区隔与标识 以品牌整合，细化产品品牌---受众 媒介、 受众、 以品牌整合，细化产品品牌 受众、媒介、内容 明星车型， 明星车型，产品对标 （三）话语控制 构成传媒体系与权威证言 形成主动、 形成主动、积极的舆论控制
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让世界充满吉利
Let Geely be a widely known brand around the world!
CEO：古伟林
成员：***
***
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吉利的汽车类别
全球鹰
帝豪
上海英伦
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吉利汽车案例(英文版)
60%
40%
20%
0%
2011 5 7 9
11 2012
3 5 7 8 11 2013 3 5 7 9 11 2014 3 5 7 9 11 2015 3 5
-20%
-40%
-60%
4
Dealer/Brand Restructuring
Number of Dealers in China
1100
8
Other New Products
• GC9 B-segment Sedans (launched) • Emgrand Electric Vehicles (2H 2015) • Emgrand SUVs (end 2015) • Compact SUVs (end 2015) • Emgrand Cross Vehicles (early 2016) • Emgrand 4-door Sedans (early 2016) + upgraded versions of SC7, GC7, Kingkong, Geely Panda 2015 Sales Target at 450,000 units, up 8% YoY
1000
1068
900 941
976
973
981
943
800
838
700
751
600
500
2 brands & 2 dealer networks
3 brands & 3 dealer networks
(2008)
1 brand & 1 dealer network
(2014)
5
New Product - Xindihao
Geely took over Volvo 吉利收购沃尔沃
Geely's Purchase of Volvo
Contents
Introduction Company Brief Background and Motivation The Process of Aquisition Aquisition Analysis Strategy Analysis Conclusion
SWOT Analysis
• Strengths :
• China is a labor-intensive country ,and the labor costs are low , which can greatly reduce the production cost. Therefore ,Geely can change the situation of Volvo with high costs to improve the competitiveness.
Cultural environment of Geely
“Let the world filled with Geely”---enterprise slogan Dedication, innovation, communication, hard work---enterprise spirit
GEELY introduction 吉利公司英文介绍 (课堂PPT)
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According to statistics, GEELY Holding Group exported more than 100,000 units from 2007 to 2010, ranking first among domestic automakers.
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1.In March 2009, GEELY Holding Group fully took over the world’s second largest automatic transmission manufacturer DSI
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GEELY +Volvo=? More powerful…
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Technology innovation
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1.“Make the cars that common people can afford”
（1）.the most security （2）. the most environmental protection （3）. the most energy saving
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THANK YOU
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Make good cars that are the safest, most environment-friendly and most efficient, let GEELY cars go around the whole world.
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4. Enterprise Spirit
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汽配产品怎样写企业简介英文版模板范文
汽配产品怎样写企业简介英文版模板范文In the dynamic and ever-evolving automotive industry, a well-crafted company profile serves as a powerful tool to showcase the unique strengths, capabilities, and offerings of an organization. When it comes to the automotive parts and accessories sector, a comprehensive and compelling company profile can make all the difference in attracting potential customers, partners, and investors. This essay will delve into the key elements that should be included in an effective English-language company profile for an automotive parts enterprise.At the heart of a successful company profile lies a clear and concise articulation of the organization's mission, vision, and core values. This section should provide a succinct yet impactful statement that encapsulates the company's purpose, its aspirations, and the principles that guide its operations. By clearly communicating these foundational elements, the profile can establish a strong sense of identity and authenticity, resonating with the target audience and setting the stage for the rest of the content.Following the introductory section, the company profile should delve into the rich history and evolution of the organization. This narrative should highlight the key milestones, achievements, and pivotal moments that have shaped the company's trajectory over the years. Showcasing the company's heritage, its humble beginnings, and its journey to its current position in the market can help to build credibility, foster trust, and demonstrate the organization's longevity and resilience in the face of industry challenges.One of the most crucial components of an automotive parts company profile is the detailed overview of the product and service offerings. This section should comprehensively cover the range of parts, accessories, and solutions provided by the organization, emphasizing the unique features, benefits, and competitive advantages of each offering. By meticulously describing the product portfolio, the profile can effectively communicate the breadth and depth of the company's capabilities, positioning it as a reliable and comprehensive supplier in the eyes of potential customers.In addition to the product and service details, the company profile should also highlight the organization's manufacturing and distribution capabilities. This section should delve into the state-of-the-art production facilities, the advanced technologies and processes employed, and the robust supply chain and logistics infrastructure that enable the company to deliver high-qualityproducts and services in a timely and efficient manner. By showcasing the operational excellence and the commitment to quality, the profile can instill confidence in the minds of the audience and differentiate the company from its competitors.Another crucial aspect of an effective automotive parts company profile is the emphasis on the organization's commitment to innovation and research and development. This section should detail the company's investments in cutting-edge technologies, the development of new and improved products, and the ongoing efforts to stay ahead of industry trends and customer demands. By demonstrating the organization's dedication to innovation, the profile can position the company as a thought leader and a trusted partner in the ever-evolving automotive landscape.The company profile should also highlight the organization's dedication to corporate social responsibility and sustainability. This section should outline the company's initiatives and efforts to minimize its environmental impact, promote sustainable practices, and contribute to the betterment of the communities in which it operates. By showcasing the organization's commitment to social and environmental stewardship, the profile can further enhance the company's reputation and appeal to the growing segment of eco-conscious customers and stakeholders.Finally, the company profile should conclude with a strong call to action, inviting the audience to engage with the organization and explore the possibilities of a mutually beneficial partnership. This section should provide clear and concise contact information, including the company's website, email addresses, and phone numbers, making it easy for the audience to reach out and initiate a dialogue.In conclusion, a well-crafted English-language company profile for an automotive parts enterprise is a powerful tool that can effectively communicate the organization's unique value proposition, capabilities, and commitment to excellence. By strategically incorporating the key elements discussed in this essay, including the mission, vision, and values, the company history, the product and service offerings, the manufacturing and distribution capabilities, the focus on innovation, and the dedication to corporate social responsibility, the profile can serve as a compelling and impactful representation of the organization, ultimately driving growth, fostering partnerships, and solidifying the company's position in the dynamic automotive parts market.。
GeelytookoverVolvo吉利收购沃尔沃
External environment
1. Social and cultural factor 2. Economic factor 3. Political factor 4. Technical factor
Social and cultural environment factors
First ,with china 's national living standard increasing ,cars have gradually moved into our life .Certainly ,it needs us to buy the cars with good cost performance.（性价比 好）
success
Take-over analysis
Internal environment
External environment
SWOT analysis
Internal environment
Material environment of Geely
Zhejiang Geely Holding Group owns 8000 employees, with registered capital of 630 million and total assets of 5 billion as well as
Conclusion
• Purchasing Volvo is a dream of Chinese automotive industry，we have the confidence that Geely will go to the world ， Chinese automotive industry will go to the world！
GEELYintroduction吉利公司英文介绍课堂
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According to statistics, GEELY Holding Group exported more than 100,000 units from 2007 to 2010, ranking first among domestic automakers.
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GEELY GLOBAL
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Let GEELY be a widely known brand around the world!
GEELY followed the great state economic strategy of going out and carried out a series of applications of international strategy.
Let GEELY be a widely known brand around the world
It has two meanings：
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2、Mission
The energy saving
Most environmental protection
The most secure
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3. Swedish King Carl Gustaf
meets withLi Shufu
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4. GEELY embarks on a trip of European cultural exchange
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5. GEELY has established an international marketing system, and worked out strategic plans for international business circles in the coming five years.
公司介绍讲稿英文版模板范文
公司介绍讲稿英文版模板范文英文回答：Company Introduction Speech.Opening.Good morning, esteemed guests, colleagues, and potential partners. It is with great honor and excitement that I stand before you today to present our company, [Company Name].Introduction.[Company Name] is a leading provider of [products or services] with a proven track record of innovation, excellence, and customer satisfaction. Headquartered in [Location], we have a global presence and a team of highly skilled and dedicated professionals.Our Mission.Our mission is to empower our customers with cutting-edge solutions that enhance their operations, drive growth, and transform their industries. We believe that technology should be a catalyst for progress, enabling organizations to achieve unprecedented heights.Our Core Values.At the heart of our company lie unwavering core values that guide our every action:Innovation: We embrace creativity, research, and development as the cornerstone of our success.Excellence: We strive for the highest standards in all aspects of our operations, delivering exceptional products and services.Customer Focus: We put our customers at the center of everything we do, ensuring their satisfaction and exceedingtheir expectations.Integrity: We conduct our business with honesty, transparency, and ethical principles.Teamwork: We foster a collaborative and supportive environment where individuals work together to achieve common goals.Our Products and Services.Our portfolio of offerings includes:[Product or Service 1][Product or Service 2][Product or Service 3]Each solution is meticulously designed and engineered to meet the specific needs of our customers, addressing their challenges and delivering tangible results.Our Customers.We are proud to serve a diverse range of customers, including industry leaders, startups, and government organizations. Our solutions have empowered businesses of all sizes to streamline operations, increase efficiency, and gain a competitive edge.Our Success.Since our inception, we have achieved remarkable growth and success. Our unwavering commitment to innovation, customer satisfaction, and operational excellence has earned us numerous accolades and awards. We are recognized as a trusted and reliable partner by our customers and peers alike.Our Vision.Looking ahead, we envision a future where technology continues to transform industries. We are committed tostaying at the forefront of innovation, developing groundbreaking solutions that empower our customers to navigate an ever-evolving business landscape.Call to Action.We invite you to join us on this exciting journey. Whether you seek innovative products, exceptional services, or a strategic partnership, we believe that [Company Name] is the ideal partner to help you achieve your goals.Together, let us shape the future of our industries and create a world where technology empowers human potential.Thank you.中文回答：公司介绍演讲。
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4. Enterprise Spirit
Teamwork learning innovation
Hard working truth-seeking continuous imprHappy life, GEELY drive.
sales volume
Technology innovation
1.“Make the cars that common people can afford”
（1）.the most security
（2）. the most environmental protection
（3）. the most energy saving
2. Independent innovation, bold attempt
GEELY
GEELY Global Technology Innovation Sales Volume Corporate Culture
Company Profile
Company Profile
Corporate Culture
1、Vision
Let GEELY be a widely known brand around the world
3. Swedish King Carl Gustaf meets withLi Shufu
4. GEELY embarks on a trip of European cultural exchange
5. GEELY has established an international marketing system, and worked out strategic plans for international business circles in the coming five years.
GEELY GLOBAL
Let GEELY be a widely known brand around the world!
GEELY followed the great state economic strategy of "going out" and carried out a series of applications of international strategy.
It has two meanings：
2、Mission
The energy saving
Most environmental protection
The most secure
Make good cars that are the safest, most environment-friendly and most efficient, let GEELY cars go around the whole world.
1.In March 2009, GEELY Holding Group fully took over the world’s second largest automatic transmission manufacturer DSI
GEELY +Volvo=? More powerful…
（1）. All of the GEELY models are created independently. （2）. GEELY is the most pure national brand.
3. Technical team
（1）. Engineering technicians：more than 1800 （2）. has its own Auto research institute and engine research institute
According to statistics, GEELY Holding Group exported more than 100,000 units from 2007 to 2010, ranking first among domestic automakers.
THANK YOU