罗兰贝格咨询PPT课件
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罗兰贝格-结构咨询报告ppt
• All the important decisions regarding personnel recruiting are made by Mr. Cai. Mr Schuette does not and is not able to influence these decisions. Some of these decisions are against Geberit's interests, for example, some Chinese employees intend not to do the work properly and some key persons in key positions are not qualified, such as production, stock control, CCS etc.
• Since this VGM has direct access to personnel files (Fuehrungszeugnis) some employees were blackmailed if they didn’t cooperate with him
• In context with the Nanxiang production site the VGM should have accepted a considerable amount of kickbacks, said some former GSHA’s employees
Conclusion
Potential options
Killer criteria
• Solve key problems • Secure future success
General • Cost • Time • Risk
• Since this VGM has direct access to personnel files (Fuehrungszeugnis) some employees were blackmailed if they didn’t cooperate with him
• In context with the Nanxiang production site the VGM should have accepted a considerable amount of kickbacks, said some former GSHA’s employees
Conclusion
Potential options
Killer criteria
• Solve key problems • Secure future success
General • Cost • Time • Risk
罗兰贝格咨询(ppt 18页)(英文)
Rolandberger Strategy Consultants All Right 2001-2003
2
The client is a leading European sanitary manufacturer
Client’s operation in China
• Entered China market in 1996 • Had two independent operation
units, one wholly owned company in Ningbo, one JV in Shanghai • Employed 10 foreigner and more than 300 Chinese • Provided sanitary products and piping products • Sold through different channels nation-wide
4
The client was satisfied with the project delivery
3-month project
Steering committee
Client
Roland Berger
Project manager
Client
Roland Berger
Project team
• Channel strategy • Sales and marketing process
• Finance process • Production process • Logistics process
Sales and marketing
Operation process
Rolandberger Strategy Consultants All Right 2001-2003
罗兰贝格咨询(英文PPT 18页)
Content
• Structure analysis • Strategy mapping • Operational opportunities analysis
– Planning process – Production process – Logistics process – Sales operation – Marketing approaches – Technical supporting process – Cost structure – Personnel capacity
interviews • In-field survey • Desk research
Rolandberger Strategy Consultants All Right 2001-2003
• Strong sales organization • Strong distributor network • Optimum sales process
12
Project background
Client
Roland Berger
… …
Rolandberger Strategy Consultants All Right 2001-2003
Roland Berger recommendations
• Buy out Chinese partnership in Shanghai • Merge of Shanghai and Ningbo’s operation • Downsizing and management localization • Market repositioning as a technology provider • Streamline and refocus product portfolio • Strategic distributor business model • Project oriented channel strategy
罗兰贝格咨询-ppt图库
2
Factor 2
Factor 3
3
Module und Variations_E 20
4 factors (3a – weighted)
Factor 1
Factor 4
4
Factor 3
3
2
Factor 2
Module und Variations_E 21
4 factors (3b – dynamic)
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
...
... … ... … ... … ... … ... … ... … ... … ...
...
...
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
4 Guidelines 4
Comments 4
5 Guidelines 5
Comments 5
Module und Variations_E 11
Module und Variations_E 12
C. Lists (2) – Factors, specific number
Module und Variations_E 13
...
... … ... … ... … ... … ... … ... … ... … ...
... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ...
Module und Variations_E 6
B. Lists (1) – Factors, no specific number
罗兰贝格咨询(英文PPT 18页)
• Leverage synergy • Optimize
organization structure and process
Final recommendation
Rolandberger Strategy Consultants All Right 2001-2003
10
Restrucutring strategy was formulated after an extensive analysis internally and externally
3
The client is a leading European sanitary manufacturer
Client’s operation in China
• Entered China market in 1996 • Had two independent operation
units, one wholly owned company in Ningbo, one JV in Shanghai • Employed 10 foreigner and more than 300 Chinese • Provided sanitary products and piping products • Sold through different channels nation-wide
Project schedule
Internal analysis
• Strategy • Organization • Process
• Market • Competition • Trend
External analysis
Strategy formulation
• Strategic focus on core products and core markets
organization structure and process
Final recommendation
Rolandberger Strategy Consultants All Right 2001-2003
10
Restrucutring strategy was formulated after an extensive analysis internally and externally
3
The client is a leading European sanitary manufacturer
Client’s operation in China
• Entered China market in 1996 • Had two independent operation
units, one wholly owned company in Ningbo, one JV in Shanghai • Employed 10 foreigner and more than 300 Chinese • Provided sanitary products and piping products • Sold through different channels nation-wide
Project schedule
Internal analysis
• Strategy • Organization • Process
• Market • Competition • Trend
External analysis
Strategy formulation
• Strategic focus on core products and core markets
罗兰贝格-结构咨询报告共35页PPT资料
• To buyout the equity ownership from Chinese partner, thus turning the JV into a wholly foreign owned enterprise (WFOE)
Killer criteria
Solve key problems
Secure future success
No
No
II. Equity structure
No
Yes
Yes
restructuring
- Equity buyout
III. Withdrawal
(1) Sell out equity
Yes
Examples
• Bosch Siemens • Siemens • Bayer • Henkel • ABB
• Dinova • BOSCH Thermo Technik • Linde forklifter
• Whirlpool’s refrigerator JV in Beijing
• Peugeot Guangzhou • Liebherr • Siemens
No
No
(2) Termination
No
Yes
s
(3) Bankruptcy
No
Yes
Yes
(4) Freezing
Yes
No
No
Pass? No
Yes
No Yes Yes No
Remarks
• It’s very hard to implement future integration and consolidation without full control the board of directors
Killer criteria
Solve key problems
Secure future success
No
No
II. Equity structure
No
Yes
Yes
restructuring
- Equity buyout
III. Withdrawal
(1) Sell out equity
Yes
Examples
• Bosch Siemens • Siemens • Bayer • Henkel • ABB
• Dinova • BOSCH Thermo Technik • Linde forklifter
• Whirlpool’s refrigerator JV in Beijing
• Peugeot Guangzhou • Liebherr • Siemens
No
No
(2) Termination
No
Yes
s
(3) Bankruptcy
No
Yes
Yes
(4) Freezing
Yes
No
No
Pass? No
Yes
No Yes Yes No
Remarks
• It’s very hard to implement future integration and consolidation without full control the board of directors
罗兰贝格及麦肯锡常用咨询方案PPT插图集(PPT 198页)
Doc. number to be entered by "Header and Footer"
3
使用指引
定制你的工具栏可以显著提高制作速度 在菜单中选择工具栏定制，将出现如下的对话框，选择其中常用的图标置于桌面 的工具栏上： Text Align Tools Change Font SizeFont Formatting Zoom Order tools
如果你需要复制对象到指定地方，按住Ctrl移动即可复制。同时按 Ctrl 和 Shif可以使复制的对象和原对象垂直或水平
Doc. number to be entered by "Header and Footer" 5
使用指引
移动鼠标以选中对象。但是当对象没有填充内容是只有点中边框才能选中，而边 框又不易看到。所以除了矩阵和表格一般可将对象填充颜色设为白色 如果想选中分散的对象，按住 Shift 键然后选中一个一个对象
Table mark controller
1
2
The bottom triangle controls the indentation of the second and the consequent line of a paragraph
Table mark
不要在一个文本框中输入太多的文本，以后将很难修改格式
28
Columns and tables
Column Title 1 Category 1 • Type your phrases and sentences here • Type your phrases and sentences here
Column Title 2 • Type your phrases and sentences here • Type your phrases and sentences here
罗兰贝格战略咨询流程方法与内容【共85张PPT】
年份
Roland Berger – Strategy Consultants
市场分析(2)：产品结构变化
分析方法
产品3
市场 份额
产品2
市场 份额
产品1
市场 份额
1998
1999
2000
注释
• 产品结构变化主要描述各产品细分市场的结构性变化 • 一般而言，成长中的细分市场蕴含机会，而衰退中的细分市场蕴藏威胁
??
2.2 围绕项目的目的与问题，进行详细的内外部分析
??
2.3 根据内外部分析，结合客户实际，制定战略
??
3. 战略项目的实施支持
??
This document was created for the exclusive use of our clients. It is not complete unless supported by the underlying detailed analyses and oral presentation. It must not be passed on to third parties except with the explicit prior consent of Roland Berger & Partner GmbH International Management Consultants.
大致了解行业的研发、生产、营销、销售和服务的运作方法 了解行业主要参与者的运作实例
Notes
Source:
方法
• 行业书籍，专业报刊，Chinainfobank, ISI, 专家访谈，相关网站
• 专业书刊，行业协会，Chinainfobank, ISI, 相关网站，年鉴
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Rolandberger Strategy Consultants All Right 2001-2003
Disappointing business results
• Sluggish sales • High operation cost • Increasing loss
4
The project is to develop China market business restructuring strategy
Client
Roland Berger
… …
Rolandberger Strategy Consultants All Right 2001-2003
Roland Berger recommendations
• Buy out Chinese partnership in Shanghai • Merge of Shanghai and Ningbo’s operation • Downsizing and management localization • Market repositioning as a technology provider • Streamline and refocus product portfolio • Strategic distributor business model • Project oriented channel strategy
Project methodologies
Rolandberger Strategy Consultants All Right 2001-2003
2
Project background
Consulting process
Project methodologies
Rolandberger Strategy Consultants All Right 2001-2003
payment terms • Reference of
experience
Client selected consulting firms
Rolandberger Strategy Consultants All Right 2001-2003
Corporate strategy
Organization
• Market positioning • Product strategy • JV partnership
handling
• Corporate structure • Organization capability
Restructuring strategy
Internal analysis
External analysis
Restructuring concept and plan
Implementation support
Rolandberger Strategy Consultants All Right 2001-2003
8
Project proposal and initial presentation are the selling tools for consultants
5
The client was satisfied with the project delivery
3-month project
Steering committee
Client
Roland Berger
Project manager
Client
Roland Berger
Project team
• Channel strategy • Sales and marketing process
• Finance process • Production process • Logistics process
Sales and marketing
Operation process
Rolandberger Strategy Consultants All Right 2001-2003
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3
The client is a leading European sanitary manufacturer
Client’s operation in China
• Entered China market in 1996 • Had two independent operation
units, one wholly owned company in Ningbo, one JV in Shanghai • Employed 10 foreigner and more than 300 Chinese • Provided sanitary products and piping products • Sold through different channels nation-wide
ClCielienntt iinniititaiatetsed propjreojcetctrreeqquuiriermemenetsnts
Project proposal and presentation to client
• Project content • Project methodology • Project organization • Project schedule • Project fee and
6
Project background
Consulting process
Project methodologies
Rolandberger Strategy Consultants All Right 2001-2003
7
Consulting t acquisition
Disappointing business results
• Sluggish sales • High operation cost • Increasing loss
4
The project is to develop China market business restructuring strategy
Client
Roland Berger
… …
Rolandberger Strategy Consultants All Right 2001-2003
Roland Berger recommendations
• Buy out Chinese partnership in Shanghai • Merge of Shanghai and Ningbo’s operation • Downsizing and management localization • Market repositioning as a technology provider • Streamline and refocus product portfolio • Strategic distributor business model • Project oriented channel strategy
Project methodologies
Rolandberger Strategy Consultants All Right 2001-2003
2
Project background
Consulting process
Project methodologies
Rolandberger Strategy Consultants All Right 2001-2003
payment terms • Reference of
experience
Client selected consulting firms
Rolandberger Strategy Consultants All Right 2001-2003
Corporate strategy
Organization
• Market positioning • Product strategy • JV partnership
handling
• Corporate structure • Organization capability
Restructuring strategy
Internal analysis
External analysis
Restructuring concept and plan
Implementation support
Rolandberger Strategy Consultants All Right 2001-2003
8
Project proposal and initial presentation are the selling tools for consultants
5
The client was satisfied with the project delivery
3-month project
Steering committee
Client
Roland Berger
Project manager
Client
Roland Berger
Project team
• Channel strategy • Sales and marketing process
• Finance process • Production process • Logistics process
Sales and marketing
Operation process
Rolandberger Strategy Consultants All Right 2001-2003
R
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d
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g
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r
S
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restructuring
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–
case
presentation
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How l
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consulting
works
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2
00Hanson Chen
1
-
2
0
0
3
1
Project background
Consulting process
3
The client is a leading European sanitary manufacturer
Client’s operation in China
• Entered China market in 1996 • Had two independent operation
units, one wholly owned company in Ningbo, one JV in Shanghai • Employed 10 foreigner and more than 300 Chinese • Provided sanitary products and piping products • Sold through different channels nation-wide
ClCielienntt iinniititaiatetsed propjreojcetctrreeqquuiriermemenetsnts
Project proposal and presentation to client
• Project content • Project methodology • Project organization • Project schedule • Project fee and
6
Project background
Consulting process
Project methodologies
Rolandberger Strategy Consultants All Right 2001-2003
7
Consulting t acquisition