第一步 出口商建立业务关系函
建立商务关系的信函
竭诚为您提供优质文档/双击可除建立商务关系的信函篇一：建立业务关系的信函1.ImporterwritestoexporterDearsirs,wehaveobtainedyouraddressfromthecommercialcounsello rofyourembassyinLondonandarenowwritingyoufortheestablishme ntofbusinessrelations.weareverywellconnectedwithallthemajordealershereofl ightindustrialproducts,andfeelsurewecanselllargequa ntitiesofchinesegoodsifwegetyouroffersatcompetitive prices.Astoourstanding,wearepermittedtomentionthebankofeng land,London,asareference.pleaseletushaveallnecessaryinformationregardingyour productsforexport.Yoursfaithfully,2.selfIntroductionbyexporter出口商的自我介绍Dearsirs,wewritetointroduceourselvesasoneofthelargestexporte rs,fromchina,ofawiderangeofmachineryandequipments.weencloseacopyofourlatestcatalogcoveringthedetailso falltheitemsavailableatpresent,andhopesomeoftheseit emswillbeofinterestofyou.Itwillbeagreatpleasuretoreceiveyourinquiriesforanyo ftheitemsagainstwhichwewillsendyouourlowestquotatio ns.should,bychance,yourcorporationnotdealwiththeimport ofthegoodsmentionedabove,wewouldbemostgratefulifthislettercou ldbeforwardedtothecorrectimportcorporation.wearelookingforwardtoyourfavourableandpromptreply.Yoursfaithfully,建立业务关系的英文信函及常用句子范文1介绍经营业务——————————：台布我们从我驻巴基斯坦使馆商务参赞处得悉贵公司的名称和地址，现借此机会与你方通信，意在建立友好业务关系。
外贸函电 建立业务关系
Establishing Business Relations建立业务关系Specimen Letters样涵Letter 1:A firm’s letter to a firm concernedDear Mr. Peng,Your company’s name has been given to us by the Bank of China, Shanghai Branch.We wish to buy quality tea and coffee cups and saucers of different shapes fully decorated with flowers or other design. If you can supply this type of merchandise, kindly airmail us a sample cup and saucer. Also, please enclose your pricelist and all suitable illustrations.We await your early reply.Truly yours,Fred JacksonLetter 2A reply to the aboveDear Mr. Jackson,We have received your letter with thanks. We are glad to inform you that we can supply quality tea and coffee cups and saucers of different shapes fully decorated with flowers or other designs. We are confident that our products will meet the requirements of the markets.Enclosed please find a catalogue and pricelist of the products you require. We are sending you by mail the samples you need.Waiting for your order.Sincerely yours,Xianjin Peng Letter 3A firm’s letter to a firm concernedDear Mr. Leeds,We have obtained your address from Internet and are now writing to you for the establishment of business relations.We are very well connected with all the major dealers here of light industrial products, and feel sure we can sell large quantities of Chinese goods if we get your offers at competitive prices.Please let us have all necessary information concerning your products for export.Yours faithfully,Ping WangLetter 4A reply to the aboveDear Mr. Wang,We thank you for your letter and shall be pleased to enter into business relations with you.As requested, we are sending you by another mail our latest catalogues and pricelists of our exports.If you find business possible, please write to us.Sincerely yours,John LeedsLetter 5An exporter’s to his bankDear Sir or Madam,We thank you for your cooperation for our business.Now we are keenly desirous of enlarging our trade in various agricultural products, but unfortunately have had no good connections in the southern part of Russia. Therefore, we shall be obliged if you will kindly introduce us to some of the most capable and reliable importers in the district who are interested in these lines of goods.Your favorable information will be appreciated.Yours faithfully,Leon AllenLetter 6A reply to the aboveDear Mr. Allen,Referring to your letter, we are pleased to introduce to you the following firms:(1)The ABC Corp., (Address…)(2)Messrs. Wolf & Green Co., (Address…)(3)The Pacific Co., (Address…)We hope this information will prove useful to you.Yours faithfully,Mark GrangerLetter 7A firm writes to a firm concernedDear Mr. Kevin,We have obtained your name and address from Aristo Shoes, Milan, and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, we are interested in extending our range and would appreciate your catalogues and quotations. If your prices are competitive, we would expect to transact a significant volume of business. We look forward to your early reply.Truly yours,Per AndersonLetter 8A reply to the aboveDear Per,Thank you for your letter of the 16th of this month. We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you our latest illustrated catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order, please fax us.Sincerely yours,KevinSupplementary ReadingPart AIn international trade, the importer is usually in one country and the exporter in another. They are separated sometimes by thousands of miles. Establishing business relations is the first step in the transaction in foreign trade.Writing letters to new customers for establishment of relations is a common practice in business communications. To establish business relations with prospective dealers is one of the vitally important measures either for a newly established firm or an old one that wished to enlarge its business scope and turnover. There are several channels through which imports and exporters can get to know each other. Generally speaking, this type of letter begins by telling the address how his or her name is known. The writer should state simply, clearly and concisely what he can sell or what he expects to buy.Any letter of this nature received must be answered in full without the least delay and with courtesy so as to create goodwill and leave a good impression on the reader. The first impression counts heavily. Make sure that your letters follows the standard format and that it is neatly typed and error-free. To firms engaged in foreign trade, business connections are valuable. Therefore, traders must not only do everything possible to consolidate their established relations with firms having previous business but also develop and revitalize their trade by searching for new connections from time to time.Part BMost people today associate marketing with selling. Yet, the act of selling is only part of the overall marketing activities of the firm. The task of providing products that satisfy consumers’wants forms the basis for our current marketing systems. Marketing is an exchange process between buyers and sellers, the purpose of which is to satisfy the buyer’s needs and wants through the purchase of the seller’s products.This marketing concept evolved over the years, developing as American business matured. Initially, production-oriented American business assumed that people would buy whatever was efficiently produced. This concept gradually evolved into a sales-oriented approach in which firms generally depended on effective sales approaches to stimulate consumer demand for a product.Today’s marketing-oriented philosophy focuses on a firm’s desire to increase sales while anticipating and satisfying consumer needs. Progressive businesses today are much more consumer-oriented than firms have been in the past.The marketing mix consists of four variables-product, price, distribution (or place), and promotion. The product variable encompasses its physical attributes. Pricing involves the marketing manager, who establishes each product’s price as well as overall pricing policies. Getting that product to the right place at the right time is the distribution variable. The promotion variable increases demand by communication information to potential customers via personal selling, advertising, publicity, and sales promotion.Firms must carefully consider the role of the sales force in their promotional or promotional aspect of the marketing mix. A firm has to decide if a sales force is a viable direct marketing tool: and if so, which types of selling activities optimally promote its products. The different levels of relationship marketing (transaction selling, relationship selling, and partnering) allow salespeople to create customer loyalty. In this manner, they can keep today’s customers while generating new customers for tomorrow.The new consultative selling requires the salesperson to take on the roles of a team leader, business consultant, and long-term ally. By performing these three roles the salesperson can reduce the relationship gap so the customer is satisfied with doing business with the seller.Part CLevels of relationship marketingWhat type of relationships should an organization have with its customers? Is the cost of keeping a relationship worth it? To answer these questions, let’s define the three general levels of selling relationships with customers:Transaction selling: customers are sold to and not contacted again.Relationship selling: the seller contacts to improve its customers’operations, sales, and profits.Most organizations focus solely on the single transaction with each customer. When you go to McDonald’s and buy a hamburger, that’s it. You never hear from them again unless you return for another purchase. The same thing happens when you go to a movie, rent a video, open a bank checking account, visit the grocery store, or have your clothes cleaned. Each of these examples involves low-priced, low-profit products. Also involved are a large number of customers who are geographically dispersed. This makes it very difficult and quite costly to contact customers. The business is forced to use transactional marketing.Relationship marketing focuses on the transaction-marketing the sale-along with follow-up and service after the sale. The seller contacts the customer to ensure satisfaction with the purchase. The Cadillac Division of General Motors contacts each buyer of a new Cadillac to determine the customer’s satisfaction with the car. If that person is not satisfied, General Motors works with the retailer selling the car to make sure the customer is happy.Partnering is a phenomenon of the 1990s. businesses’ growing concern over the competition not only in America but also internationally revitalized their need to work closely with important customers. The familiar 80/20 principle states that 80 percent of sales often come from 20 percent of a company’s customers. Organizations now realize the need to identify their most important customers and designate them for their partnering programs. The organization’s best salespeopleare assigned to sell and service these customers. Let’s take a closer look at partnering since it is becoming so important to organizations.。
出口商函电模板
出口商函电模板出口商函电模板主要包括以下几类：1. 建立业务关系（如开发信）2. 处理回复和跟进客户询盘3. 报价4. 订货协商5. 签约6. 包装7. 装运8. 支付9. 结算10. 办理保险、商检、索赔以及代理协议、仲裁等以下是一些常用的出口商函电模板：1. 建立业务关系（如开发信）尊敬的客户，您好！我代表XXX公司向您致以诚挚的问候。
我们公司专业生产/经营XXX产品，产品质量优良，价格合理，深受客户好评。
我们了解到您在寻找此类产品，因此特此写信与您联系，希望能与您建立长期稳定的合作关系。
如有需要，请随时与我们联系，我们将竭诚为您提供详细的产品信息和报价。
期待您的回复！顺祝商祺！[您的名字][公司名称][联系方式]2. 处理回复和跟进客户询盘尊敬的客户，您好！非常感谢您对我们产品的关注与支持。
我们已经收到您关于XXX产品的询盘，现针对您提出的问题，我们进行如下回复：1. 产品价格：根据您的需求，我们为您提供的产品价格为XXX 美元/件。
2. 产品规格：产品规格如下：[详细列出产品规格]3. 交货期：我们将在收到您的订单后XX个工作日内完成生产并安排发货。
4. 支付方式：我们接受电汇、西联汇款等付款方式。
请您在收到上述回复后，告知您的订单需求和付款方式，以便我们为您安排生产和发货。
如有任何疑问，请随时与我们联系。
期待您的回复！顺祝商祺！[您的名字][公司名称][联系方式]3. 报价尊敬的客户，您好！根据您的需求，我们为您提供以下报价：产品名称：XXX数量：XXX单价：XXX美元/件总价：XXX美元上述报价为含运费的价格，如您需要修改报价或了解更多详细信息，请随时与我们联系。
期待您的回复！顺祝商祺！[您的名字][公司名称][联系方式]4. 订货协商尊敬的客户，您好！非常感谢您对我们产品的信任与支持。
我们已经收到您关于XXX产品的订单，现就订单细节与您进行协商：1. 产品价格：根据您提供的订单数量，我们为您提供的产品价格为XXX美元/件。
出口商要求建立业务关系重点
出口商要求建立业务关系一、案例背景：这是一封出口商业务员写给进口商，要求建立业务关系的信函。
二、案例内容：Dear Sir/Madam,The Commercial Counsellor’s Office of our Embassy in your country has told us that you are one of the leading importers of Chinese local specialities like walnuts and fruits. As we specialise in exporting Chinese fruits and nuts, we would like to enter into business relations with you.To give you a general idea of our local specialities, we are airmailing you separately a copy of our latest catalogue. And we shall send our quotations and samples to you immediately after receiving your specific enquiries.Looking forward to hearing from you.Yours faithfully,三、邮件翻译和案例分析原文案例分析要点翻译Dear Sir/Madam, 因为是第一个函电，不知对方阅读人的具体信息，只能这样称呼，一般情况下，应尽量避免这种情况敬启者The Commercial Counsellor’s Office of our Embassy in your country has told us that you are one of the leading importers of Chinese local specialties like walnuts and fruits. As we specialize in exporting Chinese fruits and nuts, we would like to enter into business relations with you. the Commercial Counsellor’s Office商务参赞处specialize in 专营to enter into business relations建立业务关系我方驻贵国大使馆商务参赞处告知我方贵公司是中国特产如核桃仁和水果的一个领军型进口商。
建立业务关系的信函英语
建立业务关系的信函英语篇一：英文商务函电建立业务关系范文2Sample 1Dear Sirs,We know your name and address from the website of and note with pleasure the items of your demand just fall within the scope of our business line. First of all, we avail ourselves of this opportunity to introduce our company in order to be acquainted with you.(我们从阿里巴巴网站上看到您公司的名称和地址，并且很高兴地了解到您需要的产品正好符合我们的业务范围。
我们很荣幸有这个机会向您介绍我们的公司。
)Our firm is an Chinese exporter of various Canned Foodstuffs. We highly hope to establish business relations with your esteemed company on the basis of mutual benefit in an earlier date. We are sending a catalogue and a pricelist under separate cover for your reference. We will submit ourbest price to you upon receipt of your concrete inquiry.(我公司是一家中国的出口企业，主营各类罐头食品。
我们非常希望能在双赢的基础上尽早同贵公司建立业务关系。
我们给您发出了产品目录和价格表以供参考。
如果能够收到您具体的询盘，我们将为您提供最优惠的价格。
建立业务关系的信函中文
建立业务关系的信函中文篇一：建立业务关系的信函1.Importer Writes to ExporterDear Sirs,We have obtained your address from the Commercial Counsellor of yourEmbassy in London and are now writing you for the establishment of busines(转载自： 蓬勃范文网:建立业务关系的信函中文)s relations.We are very well connected with all the major dealers here of light industrial products, and feel sure we can sell large quantities of Chinese goods if we get your offers at competitive prices.As to our standing, we are permitted to mention the Bank of England, London, as a reference.Please let us have all necessary information regarding your products for export.Yours faithfully,2.Self Introduction by Exporter出口商的自我介绍Dear Sirs,We write to introduce ourselves as one of the largest exporters, from China, of a wide range of Machinery and Equipments.We enclose a copy of our latest catalog covering the details of all the items available at present, and hope some of these items will be of interest of you.It will be a great pleasure to receive your inquiries for any of the items against which we will send you our lowest quotations.Should, by chance, your corporation not deal with the import of the goodsmentioned above, we would be most grateful if this letter could be forwarded to the correct import corporation.We are looking forward to your favourable and prompt reply.Yours faithfully,建立业务关系的英文信函及常用句子范文1介绍经营业务——————————：台布我们从我驻巴基斯坦使馆商务参赞处得悉贵公司的名称和地址，现借此机会与你方通信，意在建立友好业务关系。
第一步 出口商建立业务关系函
第一步出口商建立业务关系函一、建立业务关系函的基本结构（一）信息来源We learned from the commercial counselor’s office of our embassy in your country that you are in the market for Chinese handicraft.Mr. Jacques, Canadian Ambassador in Beijing, has recommended you to us as a leading importer in Korea of lightweight batteries for vehicles.We have obtained your name and address from the Internet.Our market survey showed that you are the largest importer of cases and bags in Egypt.（二）致函目的In order to expand the sales of our products into South America ,we are writing to you to seek cooperation possibilities.We are writing to you to establish long-term trade relations with you.We wish to express our desire to enter into business relationship with you.（三）公司介绍We are a leading company with many years of experience in machinery export business.We enjoy a good reputation internationally in the circle of textile.We have our principle as “clients” needs come first”.Located in Shanghai, we take the advantage to set up our solidifying production basis in coastal and inland areas.（四）产品介绍Art.No.76 is our newly launched one with superb quality, fashionable design, and competitive price.We have a good variety of colors and size to meet your different needs.Our products are enjoying popularity in Asian markets.To give you a general idea of our products, we are enclosing our catalogue for your reference. （五）盼望答复Your comments on our products or any information on your market demand will be really appreciated.We are looking forward to your specific enquiries.二、建交函模版（一）Dear sirFrom the March 5 issue of the International Business Daily we have learned that you are in the market for plush toys, which just falls within our business scope. We are now writing to you with a hope to establish long-term trade relations.As a leading trading company in Shanghai and backed by more than 10 years of export experience, we have good connection with some reputable toy factories, and sufficient supplies and on-time delivery are thus guaranteed.Attached please find some latest leaflets for our plush toys, which may meet with your demand. You’ll see they are all made of high quality materials and vividly designed. They have already enjoyed a high popularity in other European cities for their fine craftsmanship, comfortable feel and washable traits.In addition, we can also produce according to your designated styles so long as the quantity issubstantial. If you have any specific requirements, please just let us know.As to our financial standing, you may refer to the Bank of China, Shanghai Branch. We will be appreciated if you could inform us of your bank reference.We are pleased to add you to our list of clients and looking forward to your enquiries.Yours sincerelyShanghai Universal Trading Co., Ltd（二）Dear Sir or Madam:We are glad to know from Global Sources that you are interested in fashion wallets and wallet sets, which are just in our lines. So we would like to take this opportunity to introduce our company to you and see if there’s any possibility to do business with you.With more than 20 year’s experience in manufacturing and exporting various kinds of promotional products to U.S. and European markets, we possess very professional know-how especially in controlling the quality of logo printing. Since 1990, we have been cooperating with quite a few big OEMS such as Valentino, Forola, Bale , etc. We not only provide the most competitive prices with best quality, but also have the ability to help the customers to solve all of their problems happened during the design stage to the finish products.Since there are more than 100 items for your choice, we would like to attach three pictures of our newest products: WL-012(Wallet), WW-008(Wallet and Watch), and WM-014(Wallet and Makeup-case) for your reference. For more information, we sincerely invite you to visit our website: to see if any item interests you. You are also welcome to E-mail us the image or specifications for the products you are buying now. The relevant quotation and sample will be sent upon request.Thank you very much for your kind attention to the above and look forward to hearing your comments or inquiry soon.Best regards三、建交函练习1.上海正源进出口公司主营各类家用电器和消费类电子产品，公司名列2007年度上海市出口额前五十名。
建立业务关系信函范文
建立业务关系信函范文建立业务关系信函范文篇一:建立业务关系的信函1.Importer Writes to Exporter Dear Sirs, We have obtained your address from the Commercial Counsellor of your Embassy in London and are now writing you for the establishment of business relations. We are very well connected with all the major dealers here of light industrial products, and feel sure we can sell large quantities of Chinese goods if we get your offers at petitive prices. As to our standing, we are permitted to mention the Bank of England, London, as a reference. Please let us have all necessary information regarding your products for export. Yours faithfully,2.Self Introduction by Exporter 出口商的自我介绍 Dear Sirs, We write to introduce ourselves as one of the largest exporters, from China, of a wide range of Machinery and Equipments. We enclose a copy of our latest catalog covering the details of all the itemsavailable at present, and hope some of these items will be of interestof you. It will be a great pleasure to receive your inquiries for any of the items against which we will send you our lowest quotations. Should, by chance, your corporation not deal with the import of the goods mentioned above, we would be most grateful if this letter could be forwarded to the correct import corporation. We are looking forward toyour favourable and prompt reply. Yours faithfully, 建立业务关系的英文信函及常用句子范文1介绍经营业务——————————:我们从我驻巴基斯坦使馆商务参赞处得悉贵公司的名称和地址，现借此机台布会与你方通信，意在建立友好业务关系。
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第一步出口商建立业务关系函一、建立业务关系函的基本结构（一）信息来源We learned from the commercial counselor’s office of our embassy in your country that you are in the market for Chinese handicraft.Mr. Jacques, Canadian Ambassador in Beijing, has recommended you to us as a leading importer in Korea of lightweight batteries for vehicles.We have obtained your name and address from the Internet.Our market survey showed that you are the largest importer of cases and bags in Egypt.（二）致函目的In order to expand the sales of our products into South America ,we are writing to you to seek cooperation possibilities.We are writing to you to establish long-term trade relations with you.We wish to express our desire to enter into business relationship with you.（三）公司介绍We are a leading company with many years of experience in machinery export business.We enjoy a good reputation internationally in the circle of textile.We have our principle as “clients” needs come first”.Located in Shanghai, we take the advantage to set up our solidifying production basis in coastal and inland areas.（四）产品介绍Art.No.76 is our newly launched one with superb quality, fashionable design, and competitive price.We have a good variety of colors and size to meet your different needs.Our products are enjoying popularity in Asian markets.To give you a general idea of our products, we are enclosing our catalogue for your reference. （五）盼望答复Your comments on our products or any information on your market demand will be really appreciated.We are looking forward to your specific enquiries.二、建交函模版（一）Dear sirFrom the March 5 issue of the International Business Daily we have learned that you are in the market for plush toys, which just falls within our business scope. We are now writing to you with a hope to establish long-term trade relations.As a leading trading company in Shanghai and backed by more than 10 years of export experience, we have good connection with some reputable toy factories, and sufficient supplies and on-time delivery are thus guaranteed.Attached please find some latest leaflets for our plush toys, which may meet with your demand. You’ll see they are all made of high quality materials and vividly designed. They have already enjoyed a high popularity in other European cities for their fine craftsmanship, comfortable feel and washable traits.In addition, we can also produce according to your designated styles so long as the quantity issubstantial. If you have any specific requirements, please just let us know.As to our financial standing, you may refer to the Bank of China, Shanghai Branch. We will be appreciated if you could inform us of your bank reference.We are pleased to add you to our list of clients and looking forward to your enquiries.Yours sincerelyShanghai Universal Trading Co., Ltd（二）Dear Sir or Madam:We are glad to know from Global Sources that you are interested in fashion wallets and wallet sets, which are just in our lines. So we would like to take this opportunity to introduce our company to you and see if there’s any possibility to do business with you.With more than 20 year’s experience in manufacturing and exporting various kinds of promotional products to U.S. and European markets, we possess very professional know-how especially in controlling the quality of logo printing. Since 1990, we have been cooperating with quite a few big OEMS such as Valentino, Forola, Bale , etc. We not only provide the most competitive prices with best quality, but also have the ability to help the customers to solve all of their problems happened during the design stage to the finish products.Since there are more than 100 items for your choice, we would like to attach three pictures of our newest products: WL-012(Wallet), WW-008(Wallet and Watch), and WM-014(Wallet and Makeup-case) for your reference. For more information, we sincerely invite you to visit our website: to see if any item interests you. You are also welcome to E-mail us the image or specifications for the products you are buying now. The relevant quotation and sample will be sent upon request.Thank you very much for your kind attention to the above and look forward to hearing your comments or inquiry soon.Best regards三、建交函练习1.上海正源进出口公司主营各类家用电器和消费类电子产品，公司名列2007年度上海市出口额前五十名。
新近营销目标，开拓北欧市场。
经中国国际贸易促进会介绍，得知丹麦一经销商对中国的加点感兴趣。
根据上述情况，试以该公司外销员的身份拟写一封建立业务关系的信函，附寄全套产品插页。
2.伦敦一家公司有意进口一批木制工艺品，请你直接给这家公司发传真了解具体情况，并推荐我们公司的木制饰品。
请另寄一份旧的价目表（带产品图片的）给这家公司，同时解释一下上面的价格与实际价格会有出入，还有新产品没有来得及编上去。