雀巢公司英文介绍
雀巢公司介绍ppt
1867:Parenting milk powder company is founded; 1905:Nestle parenting milk powder company merger with americans do another food company, named nestle the condensed milk company; 1949:By another Swiss company purchases, renamed maldives nestle food companies; In the early 20th century:Acquisition and establish enterprises all over the world, to become the world's largest food manufacturers; 1991:Nestle coffee this brand is listed as one of the top ten famous brand in the world; 1994:Brand value is determined for $11.549 billion.
China Development
1908:Nestle company is in Shanghai opened its first sales office in China; 1990:Nestle, began operating in mainland China's first joint venture, then several factories have been built; 2001:Nestle nestle set up Shanghai r&d center in Shanghai; 2005:Nestle in the greater China region of the annual sales of eleven billion two hundred million yuan, pay taxes totalling RMB one billion one hundred million; 2011:Hsu fu chi and Hsu fu chi of acquisition
雀巢咖啡(英文)
strategy
Nestlé’s objectives are to be recognised as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry. They believe that leadership is not just about size; it is also about behaviour. Trust, too, is about behaviour; and we recognise that trust is earned only over a long period of time by consistently delivering on our promises. These objectives and behaviours are encapsulated in the simple phrase, “Good Food, Good Life”, a phrase that sums up our cor specific meaning of the name will naturally be of the same root as the English "Nest" (Nestle) linked with Nestlé pictorial works of unlicensed graphics, which in turn will make people wait for feeding babies, loving mother and healthy nutrition of Nestle products. Visible, easy to "Nestlé" brand not only has its rich connotation, and entirely consistent with the basic requirements for trademark positioning.
雀巢公司
Nestle, by Henry Nestle (Henri Nestle) was established in 1867, the headquarters in Geneva lake of WoWei (Vevey), is the world's largest food manufacturers. With over 138 years' history nestle originated in Switzerland, was initially based on baby food production started. In 2005, nestle in the world with more than 500 plants and 250000 employees, with annual sales of up to 91 billion Swiss francs. On April 12, 2011, nestle response to "the cereal contain carcinogenic substance" say, says its products are safe. July 11, 2011, nestle, it announced a plan to paid 2.1 billion Singapore dollars (about $1.7 billion) takeover candy manufacturer of XuFuJi 60% equity stake. On October 24, 2011, nestle is refers to the use of monopoly position in Minnesota embezzle part of milk farming.
雀巢英语介绍
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coffee is naturally rich in polyphenols （多酚类）just like green tea, fruits and cocoa. They naturally occur in green coffee beans. And a cup of decaffeinated coffee contains just as much polyphenols as regular coffee! So people who are sensitive to caffeine can enjoy the same benefits.
3.More tastes ,more choices
• • • • • • • • • • • • 雀巢咖啡 1+2 Nescafe 1 +2 雀巢咖啡1+2特浓 Nestle Espresso Coffee 1 +2 雀巢咖啡冰 1+2 Nescafe Ice 1 +2 雀巢咖啡醇品 100% 纯咖 Nestle coffee, alcohol 100% pure coffee products 啡 Nestle Coffee-Mate 雀巢咖啡伴侣 Nestle Gold Coffee 雀巢金牌咖啡 Nestle Cappuccino 雀巢卡布奇诺咖啡 Nestle coffee cup mounted 雀巢咖啡一杯装 Nestle Coffee Gift Box 雀巢咖啡礼盒系列 Nestle Coffee Gift Box Gold 雀巢金牌咖啡礼盒 Nestle Coffee Gift Box - Mini 雀巢咖啡礼盒--迷你 Nestle Yunnan Coffee Gift Box 雀巢云南咖啡礼盒系列
雀巢在俄罗斯【英文】
DO YOU KNOW?
• Which country has the largest consumption of soluble coffee in the world? • Which is the second largest consumption market of chocolate and confectionery after USA To all 3 questions the answer is -
RUSSIA
• Which country has experienced the fastest growth in premium positioned food and beverages in the last 5 years?
Bernard Meunier, Russian Economic and Financial Forum in Switzerland March 13, 2006
6
NOVEMBER 2005: NESTLÉ OPENS THE 1ST FULL CYCLE COFFEE FACTORY IN SOUTH RUSSIA
• $120 million investment • Only 18 months of construction works • 12,000 tons of NESCAFE Classic production plan for 2006 - 18,000 for 2007 • Increase of market share from the current 40% to a target of 50%.
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St.Peterburg
Vologda
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Moscow
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雀巢历史(英文)Nestlé
1866Our history begins back in 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company.1867In Vevey, Switzerland, our founder Henri Nestlé, a German pharmacist, launchedhis Farinelactée, a combination of cow’s milk, wheat flour and sugar, saving the life of a neighbour’s child. Nutrition has been the cornerstone of our company ever since.“Henri Nestlé, himself an immigrant from Germany, was instrumental in turning his Compan y towards international expansion from the very start. We owe more than our name, our logo and our first infant-food product to our founder. Henri Nestlé embodied many of the key attitudes and values that form part and parcel of our corporate culture: pragmatism, flexibility, the willingness to learn, an open mind and respect for other people and cultures.”Peter Brabeck-Letmathe, Nestlé Chairman1905The Anglo-Swiss Condensed Milk Company, founded by Americans Charles and George Page, merged with Nestlé after a couple of decades as fierce competitors to form the Nestléand Anglo-Swiss Milk Company.1914The onset of World War I brought severe disruption to us along with the rest of the world. Acquiring raw materials and distributing products became increasingly difficult. Shortages of fresh milk throughout Europe forced factories to sell almost all their supplies to meet the needs of local towns.1918Nevertheless, the war created new demand for dairy products, largely in the form of government contracts. To keep up, Nestlé purchased several existing factories in the United States and, by war's end, we had 40 factories worldwide.1925The 1920s were a time of deep economic hardship, and Nestlé suffered severe difficulties along with much of the world. Operations were partially streamlined, but the company was able to continue, and with the acquisition of Peter, Cailler, Kohler Swiss Chocolate Company, chocolate became an integral part of our business. This sparked further variety in the products we offered –including malted milk and a powdered drink called Milo.1938Nescafé coffee was launched.1940Nescafé became an instant success and was followed in the early 1940s by Nestea.1939During World War II, Members of the Board and General Management were transferred to theU.S. where they coordinated Nestlé activities in the Western Hemisphere, the British Empire and overseas.1943Ironically, having slowed the initial launch of Nescafé, the war then helped to popularise it; with the United States entering the war, Nescafé coffee became a staple beverage of American servicemen serving in Europe and Asia.1945The close of World War II marked the beginning of a particularly dynamic phase of our history. Dozens of new products were added as our growth accelerated and we acquired outside companies.1947The Maggi products, from seasoning to soups, become part of the Nestlé family following the merger with Alimentana S.A.1948Nesquik, the instant chocolate drink, was developed in the United States. Its original name of Quik was a direct allusion to the speed and simplicity of its preparation.1974For the first time we diversified outside the food industry when we became a major shareholder in L'Oréal, one of the world's leading makers of cosmetics.1981In 1981 the World Health Assembly adopted the International Code for the Marketing of Breast-milk Substitutes (“WHO Code”) and recommended that its Member States implement it. Nestlé was the first company to develop policies based on the WHO Code and apply them across our entire operations in developing countries.1984An improved bottom line allowed us to make new acquisitions, including a public offer of USD 3 billion for the American food giant, Carnation. At the time, this was one of the largest acquisitions in the history of the food industry.1986The Nespresso story began in 1986 with a simple idea: enable anyone to create the perfect cup of espresso coffee, just like a skilled barista.1988The Italian brand Buitoni, in Sansepolcro, became part of our portfolio in 1988. Nestled in the hills of Tuscany, Casa Buitoni is the symbol of the brand’s ongoing commit ment to quality, creativity, and tradition.The UK-based organisation, Baby Milk Action, launched a boycott against Nestlé. While there are still boycott activities in the UK today, the following organisations have officially ended their support for it: the General Synod of the Church of England in July 1994, the Royal College of Midwives in July 1997, the Methodist Ethical Investment Committee in November 2005 and the United Reformed Churches in November 2011.1993The first half of the 1990s were favourable for Nestlé with the opening up of Central and EasternEurope, as well as China – good news for a company with such far-flung and diverse interests. 2001We merged with the Ralston Purina Company, which had been founded in 1983, in 2001 to form a new pet food company, Nestlé Purina PetCare Company.2002Two major acquisitions were made in North America in 2002: in July, the merger of our U.S. ice cream business with Dreyer’s; and in August, a USD 2.6 billion acquisition of Chef America Inc., a leading frozen food product business.2003Nestlé acquired Mövenpick Ice Cream, enhancing our position as a market leader in the super premium category.2007We acquired Novartis Medical Nutrition, Gerber and Henniez.2009We held the first Creating Shared Value Forum in New York, with leading experts in the areas of nutrition, water and rural development coming together to discuss serious global challenges facing us in these three areas and the role of business in helping to solve them. The Creating Shared Value Forum has been held on an annual basis since then, with London in 2010 and Washington, D.C. in 2011.We celebrated the opening of the Chocolate Centre of Excellence in Broc, Switzerland.January 2010We sold our remaining Alcon shares to Novartis and also acquired Kraft Foods’ frozen pizza business.March 2010We faced a challenge from Greenpeace who wanted to be reassured about our commitment to sustainable Palm Oil. It was the first time we saw social media being used in a substantial way to challenge us and ask questions. We didn’t get the handling of our response to the campaign itself quite right in social media, but on the issue at its heart –palm oil - we took steps to both strengthen our position and to explain it more clearly.。
雀巢公司介绍 (英语)
Coffee
Mineral Water
Ice Cream
Beras Rice
Milk Powder
Drinks
雀巢咖啡(Nescafe) 雀巢冰爽茶(Nestea) 雀巢专业餐饮 (Nestle Professional) 雀巢能恩奶粉 雀巢佳膳营养品 (Nutren) Gerber婴儿食品(Gerber) 克宁奶粉(Klim) 三 花淡奶(Carnation) 鷹嘜煉奶(Eagle) 毕雷矿泉水(Perrier) 雀巢冰激凌 Dreyer‘s皇牌雪糕 Movenpick雪糕 美极 调味品(Maggi) 百福豆腐 奇巧巧克力(Kit Kat) 甘脆朱 古力(Crunch) 喜跃宠物食品(Friskies) 爱宝宠物食品 (Alpo) 普瑞纳宠物食品(Purina) 宝路糖果(Polo) 美禄 |雀巢美禄(Milo) 聪明豆(Smarties) 欧莱雅26.4%股份 第2大股东 雀巢营养 五羊冰激凌 太太乐80% 豪吉 雀巢水业集团拥有72个瓶装水品牌全球最大的瓶装水供应 商 银鹭 徐福记
listnestlbrands雀巢咖啡nescafe雀巢冰爽茶nestea雀巢专业餐饮nestleprofessional雀巢能恩奶粉雀巢佳膳营养品nutrengerber婴儿食品gerber克宁奶粉klim花淡奶carnation鷹嘜煉奶eagle毕雷矿泉水perrier雀巢冰激凌dreyers皇牌雪糕movenpick雪糕调味品maggi百福豆腐奇巧巧克力kitkat甘脆朱古力crunch喜跃宠物食品friskies爱宝宠物食品alpo普瑞纳宠物食品purina宝路糖果polo雀巢美禄milo聪明豆smarties欧莱雅264股份第2大股东雀巢营养五羊冰激凌太太乐80徐福记http
Development
经典课件：雀巢公司介绍(英语)
Life" is to provide consumers with the
best tasting, most nutritious choices in a
wide range of food and beverage
categories and eating occasions, from
morning to night. .
In 1938, the traditional nest design was combined with the "Nestlé" name to form what is called the combined mark.
In 1966 the design was simplified.
In 1988, the worm in the mother bird's beak was removed and the fledglings became two instead of three. .
Feeling and Summar.y PART 3
2
Nestlé was founded by Henri
Nestle in 1867.It’s the world's leading
nutrition, health and wellness company.
Their mission of "Good Food, Good
.
1
Brief Introduction
The History of Development Logo Brand Positioning and Products Advertisement Show
雀巢公司介绍英文PPT
About the founder Nestlé’s philosophy The brands of Nestlé Nestlé’s Main Products The development of Nestlé Nestlé's marketing philosophy The culture of Nestlé corporate Nestlé in China
Nestlé's marketing philosophy
• Marketing concept - customer needs Nestlé has been committed to consumer demand, products, brands and people's attention for a long time. • Social marketing concepts - social interests One hundred and thirty years, Nestle has created a benefit all parties, mutual trust, public way. • Great marketing ideas - market environment Over the years, Nestle has always insisted the principle of "in any country and the city's business activities must comply with local interests"
About the founder
In 1867, A Swiss pharmacist who called Henri Nestlé founded the Nestlé company.
雀巢公司介绍(英语).ppt
Henri obtaine d a 15-year French patent for his logo in 1868. After he retired, it was registered in Vevey in 1875 by the new owners of his company.
Main article: List of
Hale Waihona Puke Henri Nestlé, (10 August 1814 – 7 July 1890), was a German confectioner and founder of Nestlé, the world's largest food and beverage company, as well as one of the main creators of condensed milk.
In 1938, the traditional nest design was combined with the "Nestlé" name to form what is called the combined mark.
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Quality
ﻼThe customer comes first ﻼQuality is a competitive advantage ﻼQuality is a joint effort ﻼQuality is made by people ﻼQuality is action ﻼQuality is the cornerstone of our success
Consumer Services
At Nestlé, we are committed to offering consumers high-quality food products that are safe, tasty and affordable. The Nestlé Seal of Guarantee is a symbol of this commitment. We also believe in maintaining regular contact with our consumers. This applies both to how we present our products and to how we address our consumers' questions and concerns. When Henri Nestlé prepared his first boxes of infant formula for sale, he put his address on the packages so people would know where to go if they had questions. Today, our Consumer Relationship Panel with the words "Talk to Nestlé" expresses the same commitment. This is why we have a worldwide Nestlé Consumer Services network devoted to caring for our consumers. Our people have expertise in a wide range of areas such as nutrition, food science, food safety and culinary expertise. They provide the prompt, efficient and high quality service that consumers expect from Nestlé. In addition, we teach them talk with consumers and above all, to listen. Listening helps us to understand what people want. Nestlé uses the insights gained from relationships with consumers to drive product development. At Nestlé, we care for our consumers because our success depends on meeting their needs and expectations. Through listening and understanding, we can make products that they will want to use all through their lives.
Presentation of the company “NESTLE”
Has executed Students 1 course Petrosyan Lusine Loginova Kate
NESTLE (contents):
1. 2. 3. 4. 5. 6. History Consumer Services Quality Infant Formula Policy Gene Technology Production
Infant Formula Policy
• • We are committed to ensuring that the best interests of mothers and babies are served by our employees around the world. The Nestlé Infant Formula in developing countries: DOESencourage and support exclusive breastfeeding as the best choice for babies during the first months of life DOESbelieve that there is a legitimate market for infant formula 3 when a safe alternative to breast milk is needed DOESsupport efforts by governments toough legislation, regulation, or other appropriate measures DOES NOTadvertise infant formula to the public DOES NOTpermit staff whose responsibilities include the marketing of infant formula to make direct contact with mothers, except in response to consumer complaints DOES NOTgive incentives to its staff based on infant formula sales DOES NOTuse pictures of babies on its infant formula packs DOES NOTallow educational material relating to the use of infant formula to be displayed publicly in hospitals and clinics WILLtake disciplinary measures against any Nestlé personnel who deliberately violates this policy.
History
• • • • • • • • • • In 1860s Henri Nestle, a pharmacist, developed a food for babies who were unable to breastfeed. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain 1918 -1938 The 1920s saw Nestlé's first expansion into new products 1938 -1944 World War II. Profits dropped 1944 -1975 The end of World War II was the beginning of a dynamic phase for Nestlé. In 1947 came the merger with Maggi seasonings and soups. 1996 The first half of the 1990s proved to be favorable for Nestlé: trade barriers crumbled and world markets developed into more or less integrated trading areas.