剑桥商务英语高级(BEC3)听力试题(2)
剑桥商务英语高级(BEC3)听力试题(2)
PART TWO
Questions 13-22
·You will hear five different people talking about a special training programme for their company.
·For each extract there are two tasks. For Task One, choose the person who is speaking from the list A-H. For ask Two, choose the opinion that each person expresses from the list A-H.
· You will hear the recording twice.
TASK ONE - PERSON
·For questions 13 - 17, match the extracts with the people, listed A - H.
· For each extract, choose the person who is speaking.
· Write one letter A - H next to the number of the extract.
A the sales director
B the managing director
C a secretary
D a new junior manager
E the advertising manager
F the finance director
G the catering manager
H the information technology manager
13______ 14______.. 15______.. 16______. 17______..
TWO - OPINION
· For questions 18 - 22, match the extracts with what the people say, listed A - H.
· For each extract, choose the opinion expressed.
· Write one letter A - H next to the number of the extract.
A There are good ideas, but little of practical value.
B The sessions go on too long.
C It may be difficult to remember everything.
D There are too many specialised sessions.
E The eating arrangements should be improved.
F Technology isn’t being given enough importance.
G The training methods are old-fashioned.
H People expect too much from the progmmme.
18 ________ 19 ________ 20 ________ 21 ________. 22 ________.
PART THREE
Questions 23 - 30
· You will hear part of a conversation between two company employees, a woman called Rose and a man called Steve.
· For each question 23 - 30 mark one letter, A, B or C, for the correct answer.
· You will hear the recording twice.
23 The main benefit of suggestions schemes is that they improve
A profitability.
B motivation.
C efficiency.
24 When receiving a suggestion, it’s essential to
A publicise it.
B implement it.
C research it.
25 In this scheme, it will be necessary to exclude
A staff in research and development.
B junior staff.
C senior management.
26 The reward for a successful suggestion will be paid
A over a five year period.
B after three years.
C at a fifth of the total value.
27 When starting the scheme, Rose and Steve will emphasise how it could
A increase sales.
B be enjoyable.
C help promotion.
28 The scheme will be started at
A a regional office.
B head office.
C all offices.
29 Staff will make their suggestions by
A using a special box.
B sending a memo.
C telephoning.
30 Rose and Steve will report to the board on
A the quality of suggestions.the value of suggestions.
C the number of suggestions.。
BEC高级真题第3辑听力
BEC高级真题第3辑听力Man: So Jane, the changes are certainly quite wide-ranging,aren't they?Woman: Yes, Oliver, the skills audit, targets, suggestion scheme, training arrangements… the list seems endless…Man:I suppose different people will react differently – they won't all see the benefits of the changes….Woman: Sure – and for some people, they'll feel their areas of responsibility are being taken over, become resentful, and the company must tread very carefully here… because it's the tide of high turn over that they company is trying to stem with these measure. These days, it's often service that's the key to maintaining an edge… so what the company needs to avoid happening in the future in sales decreasing if clients stop feeling they're getting that treatment from happy,motivated staff here…Man:Mm… I guess it was Human Resources that pushed for the changes, then?Woman: Well, they were consulted. Actually, they're the kinds of ideas that you might have expected the team system might havegenerated – because they're quite wide-ranging, not just focused on one aspect.Woman: So, I guess it's quite surprising, in a way, that it was the leadership group which authored them… what's good, I think, is the way they've spent quite an amount of time consulting with management at all levels, so they have a kind of hands-on feel.Man:So what will affect us first?Woman: Well, the skills audit, though its real effects won't be apparent for some time. I don't know, I think that was a wasted opportunity, re ally… It was so thorough, too thorough in fact… I mean, they asked absolutely everyone about absolutely everything because they were so obsessed with wanting to be accurate, but the result is they're just swamped with information… they didn't need to be th at in-depth…Man:Uh-huh… So is it really these divisional targets that will have the first impact?Woman: Er, yeah, I suppose… but then again, there's some poor design involved there… Oh sure, they've carefully calculated how sales move throughout the year, but the point is that it's not only shifting actual products that counts – the targets should really be looking at data on customer satisfaction too, which is certainly a major concern in my section, where we're always looking for ways to keep that high enough to retain customers.Man:So, are you unconvinced about the suggestions scheme too?Woman: Er… I just think they should have gone further with it.Woman: After all the publicity it's been given, you'd thinkthey'd want to involve everyone… what you don't want is just the same ideas from the same people all the time… we've got all these short-term workers, they're in and out of organisations all the time… we should be trying to capture their insights and observations, especially since they won't personally stand to benefit from making suggestions.Man:And do you think the performance reviews are similarlyflawed in their approach?Woman: Oh, I don't want to seem too negative! The only unfortunate thing there is not incorporating what competitors are doing. We don't want to be say one of our reps is underperforming at the moment, only to find out that so is everyone in the business at the moment. That could be very unfair, especially on the reps abroad, who are at the mercy of the supply situation too.Man:And do you think that people have been missed out of the training programmes as well?Woman: No, there I'm quite positive! They're going to be a real winner, I'm sure. A long time's been spent on trying to get our training right, and I think the final results are great. We've been far too focused on IT training, and it's much better now that it's broadeningout to include more aspects for staff to select from, according to their needs.Man:So would you see all the changes having a lasting impact?Woman: Well, they must have some kind of future… after all, they're the kind of thing our competitors have been doing for some time. But, well, by the end of the year, I'm fairly sure they'll get scrutinized, thoroughly checked and probably revised before they become fixed as company policy in the long term.Man:So it's a case of wait and see?Woman: Definitely. Now…。
剑桥英语3听力
剑桥英语3听力真题英语听力，有关剑桥的。
下面是店铺给大家整理的剑桥英语3听力，供大家参阅!剑桥英语3听力1Of course modifications to house will be necessary at a site like this and they come at a significant cost to the developer and home buyer.The modifications I am about to outline will add about $25,000 to the price of a newty-built house.That will still mean a cheaper house than in a less noisy and more desirable area.A bit of background would not go astray.I understand that you are all familiar with the proposed development site at Manchester Park.It's particularly difficult one in terms of noise with the highway along the eastern perimeter and the Blacktown airport not 3 kilometres away to the north.Of course,those nearest the highway will be the worst hit,with heavy traffic noise as well as the noise from the light planes overhead.As you all know,the normal noise threshold for private housing is 55 decibels.At this site the levels have been recorded s high as 67 decibels.剑桥英语3听力2The construction of the houses has to be somewhat modified from houses in most areas.In the houses on the highway and in the noisiest areas of this site there will be a need for specialised double glazing and special acoustic seals will have to be fitted to the doors.All exterior doors in this especially noisy pocket will have to be solid core wood doors with hinges.Every house built on this site,not just those adjacent to the highway or nearest tothe airport,will require high density insulation materials in the roof.Not only will all the roofs need insulating,the exterior walls will be required to be double brick.All ceilings will require double thickness plaster board to be used in the construction.In the noisiest areas mechanical ventilation will have to be installed in the exterior walls.In those areas with sealed windows it will be necessary to fit fans with absorbers to cut out the noise in those particular houses.Air conditioning units could also be fitted in the ceilings of such houses but this is substantially more expensive than fans,and may not be needed on this site.剑桥英语3听力3Coming back now to the double glazing I mentioned before.Specialised double glazing requiresa larger air gap between the inner and outer glass than normal double glazing.The gap must beat least 7 centimetres.The thickness of the glass is also a factor,8 millimetres on the outsideand 6 on the inside pane.It is essential that the glass be thicker on the outside that on theinside and that the gap between the panes of glass be a minimum of 7 centimetres.Obviously,the noise factor will have to be taken into consideration with the layout of thehouses.Living areas will have to be designed at the back of the houses away from thehighway.Bedrooms and living rooms will have to be built towards the back,and for those housesclosest to the highway two layers of plasterboard will be needed for the interior bedroomwalls.Those rooms constructed at the front of the houses should begarages,laundries,kitchens,bathrooms and dining rooms.I have come to the conclusion that this development should go ahead,but with variousacoustic modifications according tothe position of the block in relation to the highway andintersection.剑桥英语3听力4Good afternoon.I'm Paula Bundell and I am giving you the lectures on Environmental Noise this term.Today we are going to look into the effects of noise on a planned housing estate in a particularly difficult part of the new Manchester Park area.This site is not as bad as some I have researched in the past.The Blacktown airport is closed from 6pm to 7am and this is a great advantage to the site.The only noise after dark is from the highway and the traffic is somewhat reduced between 7.30pm and 5.30am.So,the people most affected by the noise will be.I expect,housewives.By the time most of the students and workers have arrived back home in the evening during the week the noise will have abated to a fairly large extent.The weekends are still a problem of course,but the traffic is certainly reduced on Saturdays to a large extent and even more so on Sundays.。
剑桥商务英语高级听力 track 02
剑桥商务英语高级听力 track 02Here is the English essay of more than 600 words on the topic "Cambridge Business English Advanced Listening track 02":In the realm of business communication, the ability to comprehend and analyze complex audio materials is a crucial skill. The Cambridge Business English Advanced Listening track 02 presents a comprehensive and challenging exercise that tests the listener's proficiency in understanding nuanced conversations in a professional setting. This essay aims to delve into the key aspects of this audio track and highlight the valuable lessons it offers for individuals seeking to enhance their business English listening skills.The audio track begins with a discussion between two senior executives from a multinational corporation. The conversation centers around the company's recent strategic decision to expand its operations into a new international market. The listeners are immediately immersed in a high-stakes business scenario, where critical decisions with far-reaching implications are being deliberated. Throughout the exchange, the speakers employ a diverse range of vocabulary, expressions, and speech patterns that are characteristic of the business world.One of the standout features of this track is the level of detail and complexity involved in the discussion. The executives delve into market analysis, competitive landscape, financial projections, and potential risks and challenges associated with the expansion plan. This level of depth not only tests the listener's ability to comprehend the content but also their capacity to grasp the nuances and implications of the decision-making process.Moreover, the track showcases the importance of effective communication in the business environment. The executives demonstrate the ability to articulate their thoughts clearly, respond to questions, and engage in active dialogue. Their tone, pacing, and body language (as described in the track) convey a sense of professionalism and authority, further emphasizing the need for learners to develop these skills.Another remarkable aspect of the audio track is the incorporation of cultural and contextual references. The discussion touches upon the unique challenges of entering a new international market, including language barriers, cultural norms, and regulatory frameworks. These elements require the listener to have a broad understanding of global business dynamics and the ability to navigate complex cross-cultural communications.As the conversation progresses, the track introduces additional complexities such as the involvement of stakeholders, the need for consensus-building, and the consideration of multiple perspectives. These elements mirror the realities of high-level decision-making in the corporate world, where effective listening and strategic thinking are paramount.Importantly, the track also demonstrates the importance of active listening and the ability to extract key information from a dense and information-rich dialogue. Listeners are challenged to identify the main points, recognize subtle nuances, and draw logical conclusions based on the information provided.Overall, the Cambridge Business English Advanced Listening track 02 presents a compelling and comprehensive exercise that tests the listener's proficiency in a range of business English skills. From understanding complex vocabulary and expressions to navigating cross-cultural dynamics and strategic decision-making, this track offers a valuable learning opportunity for individuals aspiring to excel in the world of international business communication.By engaging with this audio resource, learners can develop their ability to comprehend and analyze sophisticated business dialogues, ultimately enhancing their professional communication skills and positioning themselves for success in the global marketplace.。
剑桥商务英语高级(BEC3)口试真题及应考提示(2)
剑桥商务英语高级(BEC3)口试真题及应考提示(2)Samples（部分口语试题参考答案）1、Customer Relations: how to maintain customer interest in a company’s productsAs is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from all these, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.2、How to fill a key vacancyIn order to fill a key vacancy, a company will usually follow the same standard procedure.It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want.Background Information3、Career Planning: how to assess the career opportunities provided by different types of companiesCareer PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration. A preferable career path would include short-term goals, since some ultimate goals may take twenty years or longer. The use of short-term goalscan reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your careerIt is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programme of staff training within a companyStaff Management: how to achieve and maintain high motivation among a workforceMotivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security, compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations.For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a wide variety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.。
BEC高级考试听力试题及答案
XX年BEC高级考试听力试题及答案复习的时候需要同学们明确考试重点，将考试根底知识与重点知识从头到尾梳理一遍，另外还需要做一些题。
以下是为大家搜索的xx年BEC高级考试听力试题及答案，希望能给大家带来帮助!更多精彩内容请及时关注我们!Look at the sentences below and at the five managers’ ments on leadership on the opposite pageWhich new item (A, B, C ,D or E) dose each statement 1 – 8 refer to ?For each statement ! – 8 , make one letter(A, B, C ,D or E) on your Answer Sheet .You will need to use some of these letters more than once .1、Suessful leadership involves making sure that employees aept new ideas.2、A good leader can bring suess to a pany in difficulties3、Leaders should be assessed on the basis of their achievements4、The personalities of good leaders are generally different from those of other managers5、Patience is a valuable quality in a suessful leader6、Leaders consider potential changes in what their pany does for others7、Good leaders will encourage their staff if their organization is in difficulties8、Leaders need to adapt their behaviour to suit different circumstancesLong-term, visionary business leaders must be prepared to invest to get what they want for their pany. They know when and how to apply pressure and to take risks, when they need to display a more hands-off approach. I have a pretty clear view of my ideal business leader, and of coursethat’s where I ‘m trying to head: he or she should start up and grow a cash-rich, multi-interest international organization of tremendous strenngth and depth.The pace of technological change, and the rate at which businesses are changing , requires leaders to have a particular aptitude for technology and an understanding of the inter. A lot of people are aware of the opportunities here ,but awareness alone isn’t enough: in a true leader this needs to be coupled with clever marketing, product design and technological innovation, and keeping abreast of everything going on in the pany. In fact the acid test , I think , is being able to use all of these skills to turn around a failing pany.Effective leaders sta nd out from the herd. They’re often idiosyncratic, even eentric.They have the confidenceto be themselves, and not to adopt the language and attributes of the run-of-the-mill professional managers and aountants. What’s crucial is having the charisma or whatever it is that gives their staff confidence in them, so they can keep everyone on board when they want to make innovations. So often these don’t get off the ground because of lack of leadership, because after all, our response to change is significantly affected by how it’s introduced.Leadership is about making things happen and being judged by results. Good ideas that go nowhere are a waste of time. Anticipate needs-those of customers for instance-and initiate action to meet those needs before the people concerned have even recognized they’ve got them. Th at way you’ll always be ahead of the game, whatever line you’re in. For instance, top stockbrokers will learn all about you and your business and keep themselves pletely up to date with your field in order to advise you. If they’re really good they ‘ll recognize trends even before you do .Outstanding leaders understand both tactics and strategy, and are prepared to play a very long game to achieve their objectives. They understand that innegot iations they need the “ win-win” concept, because losers risk losing their dignity, which is no good for yourlong-term business relationship with them. Leaders must stay optimistic, whatever the odds, and keep up morale of their pany, even when the going’s tough. It’s important to be very much hands-on, too. A good leader will champion ideas that keep the pany in the forefront.。
BEC高级考试听力部分全真试题2
BEC高级考试听力部分全真试题2PART TWOQuestions 13-22·You will hear five different people talking about a special training programme for their company.·For each extract there are two tasks. For Task One, choose the person who is speaking from the list A-H. For ask Two, choose the opinion that each person expresses from the list A-H.· You will hear the recording twice.TASK ONE - PERSON·For questions 13 - 17, match the extracts with the people, listed A - H.· For each extract, choose the person who is speaking.· Write one letter A - H next to the number of the extract.A the sales directorB the managing directorC a secretaryD a new junior managerE the advertising managerF the finance directorG the catering managerH the information technology manager13______ 14______.. 15______.. 16______. 17______..TWO - OPINION· For questions 18 - 22, match the extracts with what the people say, listed A - H.· For each extract, choose the opinion expressed.· Write one letter A - H next to the number of the extract.A There are good ideas, but little of practical value.B The sessions go on too long.C It may be difficult to remember everything.D There are too many specialised sessions.E The eating arrangements should be improved.F Technology isn’t being given enough importance.G The training methods are old-fashioned.H People expect too much from the progmmme.18 ________ 19 ________ 20 ________ 21 ________. 22 ________.PART THREEQuestions 23 - 30· You will hear part of a conversation between two company employees, a woman called Rose and a man called Steve.· For each question 23 - 30 mark one letter, A, B or C, for the correct answer.· You will hear the recording twice.23 The main benefit of suggestions schemes is that they improveA profitability.B motivation.C efficiency.。
剑桥商务英语考试听力.doc
剑桥商务英语考试听力剑桥商务英语考试听力篇1Woman: OK. Now, if you think about the Chief Executive s problems for a moment...what doyou think he needs to tackle first?Man: There are so many problems! Something needs to be done about the workforce, becausesome departments employ staff without the necessary training. In the long term, of course,they need to develop the photocopiers themselves. But the priority must be to reverse the fallin revenue, even if it means cutting prices, in order to increase the sales volume. Unless they dothat, they ll go out of business very soon.Woman: And what about their advertising?Man: Well, they re using modern media, like the Internet, and targeting their advertising morethan they used to, for instance, by moving from magazine ads to direct mailshots tocompanies. But these have an old-fashioned feel to them; the layout and graphics don t seemto have changed for twenty years.Woman: Right. Now, let s go on to...剑桥商务英语考试听力篇2Man: They seem to miss a lot of opportunities. When they visit a customer to install or repair aphotocopier, it s their chance to look at all the equipment there and suggest how Trident couldsupply the company s needs better. Then there s their problem with spares, the Parts ServicesDepartment keeps stocks low, for financial reasons, but that means the engineers often can tget the parts they need for call-outs, and the customer has to wait.Woman: Now, what about communications within the company? I m sure you ll agree they renot as good as they could be. Why do you think that is?Man: Well, I was a bit surprised, because, in fact, middlemanagers hold regular meetings withtheir departments. But that s because they re given information by the top management aboutpolicy issues and plans, for instance, which they have to pass on. But I have to say that someof them don t seem to think their staff can have anything to say that s worth hearing. And, ofcourse, this creates ill feeling.剑桥商务英语考试听力篇3Man: Well, weak line managers are often a reason, but I can t find any evidence for that here.And even the recent changes, like the cut in bonuses, have been accepted fairly calmly. I think itreflects people s uncertainty about their long-term prospects with the company.Woman: What would you say about the sales staff? There s a lot about them in the casestudy.Man: They re doing the best they can in the circumstances. There s a system for helping themto develop their selling skills, and that s working. The way customers are allocated to eachsalesperson could be improved maybe, to reduce unnecessary travel. But they re gettingcontradictory signals about what they re supposed to be doing: just responding to enquiries,or going out looking for new business.Woman: Uh-huh. And what about service engineers: what s the main weakness in thatdepartment?剑桥商务英语考试听力篇4Woman: Ah, Gareth, do sit down.Man: Thank you.Woman: Now, presumably you ve considered this case study about Trident Appliances?Man: Yes.Woman: Good. Well, let s start with the present situation. Trident manufactures photocopiers,which they sell in bulk to retailers and large organisations. Now, why do you think theyrehaving trouble selling them?Man: It s strange, because there s a big demand for photocopiers, and Trident s arecompetitively priced. But the specifications just don t compare with what s expected these days.It s a shame, because they ve got plenty of technical expertise in their engineering supportteam.Woman: OK. Now, the company is owned by a large multinational. How do they see Trident?Man: Well, the group is largely in the mining sector, and Trident doesn t fit in with that, soyou d expect the parent company to want to sell it. Or alternatively to be active, say by helpingit to expand its markets. But really it seems quite content to take a hands-off approach, aslong as Trident is generating some income.Woman: Hmm... There s clearly poor morale among the employees. Why do you think that is?剑桥商务英语考试听力篇5Right, let s see where we ve gotten to. We ve agreed to recognise when staff have worked hardand achieved their goals. Sales need to have done reasonably well in their area ideally betterthan the forecasts while keeping within budget. And, if we feel a person is worth substantialinvestment, we can go with a five-per-cent pay rise, as well as offering a bonus in exceptionalcircumstances.The figures show quite clearly that we didn t reach the target we set last year. If anything, Ithink we ought to cut back on spending, at least for the next few months. If sales pick up inthe new year and we manage to add new clients to our base, maybe we can think about buyingmore estate and equipment then. If I may say so, we have to be realistic.。
商务英语BEC考试高级口试真题(精品文档)
Speaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensure inter-departmental co-operation on new projects6. Purchasing: how to evaluate and select new products7. Personnel Management: the importance to a company of having well motivated staff8. Strategic Planning: how to decide whether to purchase or rent company premises9. Sales: how to ensure that price levels for new products are set appropriately 10. Communication Skills: the importance of foreign language training for selected employees 11. Advertising: how to selecta suitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market 13. Marketing: the importance to a company of offering its products on the world-wide web 14. Staff Training: how to evaluate theeffectiveness of company training programmes 15. Company Growth: how to decide when it is the right time for a business to expand 16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture 17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use of information 19. Sales: the importance of brand image in ensuring that products or services sell well 20. Technology: the importance to a company of keeping up-to-date with internet developments 21. Quality Control: how to ensure that a company consistently maintains quality control standards 22. Product Promotion: how to make effective use of the media when promoting a new product or service 23. Product Management: the importance of teamwork for the effective management of projects 24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany 25. Technology: the importance of computer skills for the workplace of the future 26. Communications: how to ensure that e-mail is used appropriately by staff for internal and externalcommunications 27. Staff Development: how to administer a staff budget effectively 28. Market Research: the importance of finding out about customers’ habits and attitudes 29. Financial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company 31. Communication skills: the importance of understanding cultural differences when working in an international environment 32. Personnel Management: the importance of providing employees with clear job descriptions 33. Company Growth: how to ensure that company growth proceeds at the optimum rate 34. Time Management: how to manage a heavy workload effectively 35. Health and Safety: the importance to a company of having a Health and Safety policy 36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance Speaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing:how to ensure that agents maintain a high level of effectiveness when representing a company 4. Time Management: the importance of planning work time effectively 5. Project Development: how to ensure inter-departmental co-operation on new projects 6. Purchasing: how to evaluate and select new products 7. Personnel Management: the importance to a company of having well motivated staff 8. Strategic Planning: how to decide whether to purchase or rent company premises 9. Sales: how to ensure that price levels for new products are set appropriately 10. Communication Skills: the importance of foreign language training for selected employees 11. Advertising: how to selecta s uitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market 13. Marketing: the importance to a company of offering its products on the world-wide web 14. Staff Training: how to evaluate the effectiveness of company training programmes 15. Company Growth: how to decide when it is the right time for a business to expand 16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture 17.Recruitment: how to ensure that the best candidate for a post is selected 18. Information Management: how to analyse and make effective use of information 19. Sales: the importance of brand image in ensuring that products or services sell well 20. Technology: the importance to a company of keeping up-to-date with internet developments 21. Quality Control: how to ensure that a company consistently maintains quality control standards 22. Product Promotion: how to make effective use of the media when promoting a new product or service 23. Product Management: the importance of teamwork for the effective management of projects 24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany 25. Technology: the importance of computer skills for the workplace of the future 26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications 27. Staff Development: how to administer a staff budget effectively 28. Market Research: the importance of finding out about customers’ habits and attitudes 29. Financial Management: how to identify ways of reducing costs ina company 30. Communication: how to achieve an effective working relationship between different departments within a company 31. Communication skills: the importance of understanding cultural differences when working in an international environment 32. Personnel Management: the importance of providing employees with clear job descriptions 33. Company Growth: how to ensure that company growth proceeds at the optimum rate34. Time Management: how to manage a heavy workload effectively 35. Health and Safety: the importance to a company of having a Health and Safety policy 36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performanceSpeaking Test Part II1. Customer Relations: the importance of making customers feel valued2. Company growth: the importance to a company of controlling expansion3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company4. Time Management: the importance of planning work time effectively5. Project Development: how to ensureinter-departmental co-operation on new projects 6. Purchasing: how to evaluate and select new products 7. Personnel Management: the importance to a company of having well motivated staff 8. Strategic Planning: how to decide whether to purchase or rent company premises 9. Sales: how to ensure that price levels for new products are set appropriately 10. Communication Skills: the importance of foreign language training for selected employees 11. Advertising: how to selecta suitable agency to handle a company’s advertising12. Finance: how to decide whether to float a company on the stock-market 13. Marketing: the importance to a company of offering its products on the world-wide web 14. Staff Training: how to evaluate the effectiveness of company training programmes 15. Company Growth: how to decide when it is the right time for a business to expand 16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture 17. Recruitment: how to ensure that the best candidate for a post is selected18. Information Management: how to analyse and make effective use of information 19. Sales: the importance of brand image in ensuring that productsor services sell well 20. Technology: the importance to a company of keeping up-to-date with internet developments 21. Quality Control: how to ensure that a company consistently maintains quality control standards 22. Product Promotion: how to make effective use of the media when promoting a new product or service 23. Product Management: the importance of teamwork for the effective management of projects 24. Health and Safety: how to develop a responsible attitude among staff to the health and safety requirements of accompany 25. Technology: the importance of computer skills for the workplace of the future 26. Communications: how to ensure that e-mail is used appropriately by staff for internal and external communications 27. Staff Development: how to administer a staff budget effectively 28. Market Research: the importance of finding out about customers’ habits and attitudes 29. Financ ial Management: how to identify ways of reducing costs in a company30. Communication: how to achieve an effective working relationship between different departments within a company 31. Communication skills: the importance of understanding cultural differences whenworking in an international environment 32. Personnel Management: the importance of providing employees with clear job descriptions 33. Company Growth: how to ensure that company growth proceeds at the optimum rate 34. Time Management: how to manage a heavy workload effectively 35. Health and Safety: the importance to a company of having a Health and Safety policy 36. Human Resources: how to ensure that staff at all levels receive appropriate feedback on individual performance Samples（部分口语试题参考答案）1、Customer Relations: how to maintain customer interest in a company’s productsAs is know to all, it is very important for a company to maintain customer interest in their products. I think a company should try every possible way to retain its current customers.First, it should always make sure that it provides its customers with quality goods and after-sales service. Second, it should lay enough emphasis on the feedback from its current customers and take prompt action to take care of their needs and demands. Third, if possible it may provide some incentives to its old customers. For example, it can grant a certain discount to them if their purchases reach a certain amount. Apart from allthese, a company should design strategies to attract new customers and create transactions with them, to expand their customer base, so to speak. These strategies include product diversification and upgrading.All in all, a company should try its utmost to keep its current customers satisfied with its products and services, and at the same time it should stay ahead of the market through product and pricing strategies.2、How to fill a key vacancyIn order to fill a key vacancy,a company will usually follow the same standard procedure. It will begin by producing an accurate job description of what it would like the successful candidate to do. From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on.Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter.Having decided on the best recruitment method, the advertisements are then placedor the headhunter contacted and a list of candidates will be then drawn up to be put through the company’s recruitment processes. This might be interviews, psychometric tests or even hand-writing analysis. This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want. Background Information3、Career Planning: how to assess the career opportunities provided by different types of companies Career PlanningEven after a job is offered and accepted, career decisions must be made. On-the-job experience may affect the desired path. Aspiring to achieve a position above the present position is natural. The planned career path to that position may involve either a series of promotions within the firm or switching to a different firm. While planning a career path is a useful motivator, the plans should be achievable. If everyone planned to be president of a company, most plans would not be achieved. This can cause frustration.A preferable career path would include short-term goals,since some ultimate goals may take twenty years or longer. The use of short-term goals can reinforce confidence as goals are achieved.Career Development: the importance of acquiring a range of skills throughout your career It is important a person to have a range of skills in the course of his career development. When he has a range of skills, he is obviously more competitive than those who don’t and therefore has more chances of promotion. And it will be easier for him to find a job outside his company if he is not satisfied with his present job. In addition, a person with a range of skills is more likely to work his way up to the top of the corporate ladder.4、Human Resources: how to provide effective support for new members of staffTraining: The importance of a continuous programme of staff training within a company Staff Management: how to achieve and maintain high motivation among a workforceMotivating Employees: Employees tend to be more satisfied with their jobs if they are provided (1) compensation that is aligned with their performance, (2) job security, (3) a flexible work schedule, and (4) employee involvement programs. Firms should offer job security,compensation that is tied to employee performance, more flexible work schedules, and more employee involvement programs. To the extent that job satisfaction can motivate employees to improve their performance, firms may be able to a higher production level by providing greater job satisfaction.5、Marketing ResearchManagers cannot always wait for information to arrive in bits and pieces from the marketing intelligence system. They often require formal studies of specific situations. For example, Toshiba wants to know how many and what kinds of people or companies will buy its new superfast laptop computer. Or Barat College in Lake Forest, Illinois, needs to know what percentage of its target market has heard of Barat, how they heard, what they know, and how they feel about Barat. In such situations, the marketing intelligence system will not provide the detailed information needed. Managers will need marketing research.We define marketing research as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing an organization. Every marketer needs research. Marketing researchers engage in a widevariety of activities, ranging from market potential and market share studies, to assessments of customer satisfaction and purchase behavior, to studies of pricing, distribution, and promotion activities.A company can conduct marketing research in its own research department or have some or all of it done outside. Although most large companies have their own marketing research departments, they often use outside firms to do special research tasks or studies. A company with no research department has to buy the services of research firms.6、Marketing: the importance of packaging products appropriatelyIn recent times, numerous factors have made packaging an important marketing tool. Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks-from attracting attention, to describing the product, to making the sale. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. For example, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse.In this highly competitive environment, the package may be the seller’s last chance to influence buyers. It becomes a "five-second commercial." The Campbell Soup Company estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of $26 million worth of advertising.7、Market Research: the importance of doing market research before launching a new product Sales: How to sell a product effectively in international marketsProduct Promotion: the importance of selecting appropriate members of staff to attend exhibitions Communication: the importance in business of maintaining contact with clients Public Relations: the importance of adequate supervision and training of staff who deal with the public8、Management: How to run a meeting successfullyTransport Management: the importance to a business of an efficient public transport system Any distribution of products from producers to wholesalers or from wholesalers to retailers requires transportation. The cost of transporting some products can exceed the cost of producing them. An efficientform of transportation can result in higher costs and lower profits for the firm. For each form of transportation, firms should estimate timing, cost, and availability. This assessment allows the firm to choose an optimal method of transportation. The most common forms of transportation used to distribute products are truck, rail, air, water, pipeline. Transport Management: the importance of using environmentally friendly means of transport whenever possible9、Health & SafetyEmployee Safety: Firms ensure that the workplace is safe for employees by closely monitoring the production process. Some obvious safety precautions are to check machinery and equipment for proper working conditions, require safety glasses or any other equipment that one can prevent injury, and emphasize any special safety precautions in training seminars.Firms that create a safe working environment prevent injuries and improve the morale of their employees. Many firms, such as Allied Signal, now identify workplace safety as one of their main goals. Levi Strauss and Company imposes safety guidelines not only its U.S. facilities but also on Asian factorieswhere some of its clothes are made. Starbucks Coffee Company has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries.10、Life Skills: the importance of being able to cope with stress in a jobTechnology: the importance of training staff in how to use new technology when introducing it into the workplace.本页可删除亲爱的朋友：人生当自勉，学习需坚持。
bec高级试题及答案
bec高级试题及答案BEC高级试题及答案一、听力部分1. 听下面一段对话，回答以下问题：(A) What is the main topic of the conversation?(B) What does the woman suggest they do next?(C) Why does the man agree with her suggestion?答案：(A) The main topic of the conversation is about organizing a team-building event.(B) The woman suggests they should invite an external trainer for the event.(C) The man agrees because he believes an external trainer can provide a fresh perspective.2. 听下面一段独白，回答以下问题：(A) What is the speaker's opinion on remote working?(B) What is the potential issue with remote working according to the speaker?(C) What solution does the speaker propose?答案：(A) The speaker believes that remote working can increase productivity.(B) The potential issue is the lack of face-to-face interaction which can lead to communication problems.(C) The speaker proposes regular video conferences to maintain team cohesion.二、阅读部分1. Read the following passage and answer the questions:(A) What is the primary purpose of the article?(B) According to the article, what are the benefits of using renewable energy?(C) What challenges does the author mention regarding renewable energy?答案：(A) The primary purpose of the article is to discuss the advantages and challenges of renewable energy.(B) The benefits include reducing greenhouse gas emissions and promoting energy independence.(C) Challenges include the high initial cost of renewable energy technologies and the intermittent nature of some renewable energy sources.2. Read the following business report and answer the questions:(A) What was the main reason for the company's decline in profits?(B) What measures did the company take to address the issue?(C) What was the outcome of these measures?答案：(A) The main reason for the company's decline in profits was increased competition in the market.(B) The company took measures such as reducing costs and investing in new marketing strategies.(C) The outcome was a gradual recovery in profits over the next year.三、写作部分1. Write an email to a potential client introducing your company's new product. Include the following points:- Briefly describe the product.- Explain the benefits of using the product.- Suggest a meeting to discuss further details.答案：Dear [Client's Name],I hope this email finds you well. I am writing to introduce our latest product, the [Product Name], which we believe could be of great interest to your company.The [Product Name] is designed to [brief description of the product]. It offers several benefits, including [list of benefits], which we believe could significantly enhance your operations.We would be delighted to arrange a meeting to discuss how the [Product Name] could meet your specific needs. Please let us know a convenient time for you.Looking forward to your response.Best regards,[Your Name][Your Position][Your Company]2. Write a report summarizing the key findings of a recent market research study on consumer behavior. Include the following:- The main objective of the study.- The methodology used.- The key findings and their implications for businesses.答案：The main objective of the study was to understand the changing consumer behavior in the digital age. The methodology involved conducting surveys and analyzing data from online transactions.The key findings revealed that consumers are increasingly preferring online shopping due to convenience and better deals. They also value personalized experiences and are more likely to engage with brands that offer them.These findings imply that businesses should focus on enhancing their online presence, offering personalized services, and providing competitive pricing to stay ahead in the market.四、口语部分1. Describe a situation where you had to solve a problem at work. Explain the steps you took to resolve it.答案：In a situation where I had to solve a problem at work, I first identified the root cause of the issue. Then, I gathered all relevant information and consulted with my team members. After discussing potential solutions, we decided on the most feasible one and implemented it. Finally, we monitored the results to ensure the problem was resolved.2. Discuss the importance of effective communication in a business environment.答案：Effective communication is crucial in a business environment as it ensures that all team members are on the same page. It helps in avoiding misunderstandings, promotes collaboration, and leads to better decision-making. Clear communication also contributes to a positive work culture and enhances productivity.。
BEC高级全真试题参考答案及听力材料2
ＢＥＣ高级全真试题参考答案及听力材料2Sample WritingsTask 1The number of complaints increased in most of the sectors. In 1997, there were 18,000 complaints about package holidays abroad, 12.7% up on 1994, when the number was around 15,000. The number of complaints about electric goods went up by 9.2% from 65,000 in 1994 to 70,000 in 1997. Complaints about second-hand cars, financial services increased by 6.7% and 5.2% respectively. The former increased from 80,000 in 1994 to nearly 85,000 in 1997 and the latter rose from roughly 49,000 to above 50,000 over the three years.Also obvious from the chart is that clothing is the only sector where the number of complaints dropped over the period. In 1994, there were around 45,000 co mplaints. However the number decreased to about 43,000 in 1997.Task TwoTo: Board of DirectorsFrom: Marketing DepartmentDate: November 15, 2001Re: An Increased Budget for MarketingAccording to the overall plan of the company, our department has a budget of $50,000 for the next financial year. We find it hardly enough for us to expand our business and we think another $50,000 is needed for this purpose.As is obvious to all, our company has had a very successful year, recording a sales figure of $2m in the last 12 months. And we are considering taking some measures to expand our market so as to stay competitive in the time to come.First, we are in an urgent need of employing a few more sales people who have a good command of English. We are thinking of breaking into the European market and we find it necessary to have our sales reps in the European market if we are to secure any substantial order from the customers there. The problem we have now is that none of the present staff members can speak fluent English. That s why we need to recruit some staff members with fluency in English.An expansion into such a market means more than just a few more sales people who can use English. We need to give our office space a facelift too because we have reason to expect more visitors to our company. Apart from that, the computers in our office need to be upgraded.With these done, we can even try to enter the American market after our success in the Europe. At a rough estimate, our sales figure is likely to increase by around 20% in the next year if the proposed investment is approved.。