商务英语口语教材presentation
商务英语课presentation：MONEY
Paper money was introduced in China as Feiqian, or "flying money," when tea merchants in the Tang Dynasty wished to safely transfer their profits. They purchased vouchers from liaison offices organized by the provincial governments. These vouchers served to guarantee cash when presented in the province. The first printed paper money was introduced in the Song Dynasty. The design of the print money showed a rabbit kissing a needle. The popularity of paper money was revived in the 19th century under Western influence.
Prior to the use of currency, the Chinese used the method of bartering, or the exchange of goods without the use of currency or money. The bartering system was in place from 9000 to 6000 B.C. The Chinese bartered with livestock and later used crops left over from harvest.
商务口语-Presentation
1. 说话时声音有力。感觉自己声音似乎能产生有 感染力的磁场。
2. 说话之前，先考虑一下对方的感受。
3. 每天有意识，真诚地赞美别人三次以上。
4. 不用训斥，指责的口吻跟别人说话。
5. 控制住不要让自己做出为自己辩护的第一反应。 6.不管任何方面,每天必须至少做一次“进步一
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初级商务英语听说 unit 10 presentations
B Listen to the dialogue again. Pay attention to the language functions carried in the dialogue and put them in the order by which you hear. C Role-play. Take the roles in the above dialogue. Work in pairs and practice closing the presentation by using the following alternatives in the language focus.
B Listen to the passage again and answer the following questions. You may use the sentences in the language focus as reference.
3.3Figures and graphs — Sales performance of a company Tim Mason is a retail consultant in a supermarket. After greeting guests and setting agendas he is now illustrating the sales performance of the company. He uses figures and graphs in the illustration. A Listen to the following extract from Tim s presentation and fill in the blanks with the figure you hear.
商务英语BEP106c_presentations
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Gunter’s bad version: Here at PharmaTek not only are we devoted to improving patients’ quality of lives. Simultaneously, we are committed to protecting the environment. That’s why the high-potency production center has adopted state-of-the-art “green” technology and advanced international production techniques. What do you think? It sounds like Gunter has maybe had too much coffee or forgotten to take out his chewing gum, doesn’t it? So what are the main problems with Gunter’s speech? First of all, he doesn’t clearly enunciate or pronounce his words, does he? All of us can relate to Gunter’s problem: When you’re speaking a foreign language, you should actually slow your speech down and do your best to speak clearly. But it’s tempting to speed up and blend words together so that you can hide any problems you might have with your pronunciation. However, doing this makes your speech hard to understand. Gunter’s bad version: Here at PharmaTek not only are we devoted to improving patients’ quality of lives. It’s almost impossible to clearly make out “not only are we,” isn’t it? After a little coaching, Gunter does a much better job. Let’s listen to his improved version. Here at PharmaTek, // not only are we completely devoted // to improving patients’ quality of life ... The words are much more clearly enunciated, aren’t they? Now, let’s go back to Gunter’s bad example again. What other problems were there with his speech? Gunter’s bad version: That’s why the high-potency production center has adopted state-of-the-art “green” technology and advanced international production techniques. In addition to poor enunciation, Gunter is speaking too fast, isn’t he? Contrary to popular belief, it’s actually quite hard to change the speed at which you speak. The rate at which you actually produce syllables or parts of words is called “articulation rate.” For most speakers it is fixed, that is, it doesn’t change very much, even if they try. So what does it mean when it sounds like someone is speaking too fast? Well, what it actually means is that they are making fewer pauses. Making more pauses can be very good for your speech. When you listen to a politician or to a trained speaker, you find that they pause more frequently. Also, the length of the pauses is longer than normal. This gives the impression that
商务英语Presentation完整版
What is important when job-sharing?As we all know, job-sharing with less work stress and have more free time. However, what is important when job-sharing? As far as I am concerned, the first thing is to find someone you like as your partner. Only when you find someone you like can you have more passion and strength to work. What’s more，organize and plan how you share the work is also important . You need careful planning to play to each other’s different strengths. You also need to share the work responsibility in equality. Besides, communication is also an important factor to consider when job-sharing .You should try your best to communicate with your partner .As long as you all communicate well, everything will be solved more easily. At last but not least, you must learn to coordinate with the other person.All in all, to find someone you like as your partner，organize and plan the work ，communication and coordinate with the other person are important when job-sharing.What is important when working from home?As we all know, working from home with less work stress and have more time with children. However, what is important when working from home? As far as I am concerned, the first thing is to set up office space in the house. Only by doing this can you have a good environment to work. In a good space to work, you can more relax and efficiently. It's a good idea to set a timetable to plan your working hours and your breaks. So you can have a regular hours to work and relax. What’s more, you also should keep your cellphone is on so that your colleagues and client can reach you as though you are in office. At last but not least, you must learn to refuse some friends' invite when you are working. Such as go shopping and for lunching.All in all, to set up office space, set a timetable keep your cellphone is on and refuse some friends' invite is important when work from home.What is important when setting up your own business?As we all know, if you are a sole trader then you are self-employed and set up on your own. On one hand, you take all the profit, on the other hand, if you go bankrupt, you will lose everything. However, what is important when setting up your own business? As far as I am concerned, the first thing is to add plenty business experience before setting up your own business .When you have plenty of experience ,you can understand many challenges in this and make correct decisions. Besides, a brave heart and positive attitude is also an important factor .Because when setting up your ownbusiness, you will face many kinds of difficulties and challenges. But you must to face them and to overcome them. At last but not least, you should knowing your customers well.You can hand out some questionnaires to find out what the customers want and need.All in all, plenty business experience，a brave heart and positive attitude and knowing your customers well is important when setting up your own business .What is important when your business is a partnership?As everybody knows that partnership means that you are self-employed and start the business with another person .On one hand, you share the pressure, on the other hand, you might disagree on strategy. However, what is important when your business is a partnership? As far as I am concerned, the first thing is to find someone you like as your partner. Only when you find someone you like can you have more passion and strength to work. What’s more，organize and plan how you share the work is also important . You need careful planning to play to each other’s different strengths. You also need to share the work responsibility in equality. Besides, communication is also an important factor to consider when job-sharing .You should try your best to communicate with yourpartner. As long as you all communicate well, everything will be solved more easily. At last but not least, you must learn to coordinate with the other person.All in all, to find someone you like as your partner，organize and plan the business work ，communication and coordinate with the other person are important when your business is a partnership.What is important when placing a newspaper advert?As we all know, newspaper advert is a kind of advert which is convenient and cheap. Every day we can find many kinds of newspaper advert .However, what is important when placing a newspaper advert? As far as I am concerned, the first thing is to make sure your target customers can focus on your advert .So you should choose appropriate type of newspaper to place your advert .Only by doing this can you attract more target customers to read your advert. What’s more, it's a good idea to buy a big page to outstand your advert. Though, it will spend more money. But it will contribute to more people find you advert easily. At last but not least, you should make full preparations when you decide to placing a newspaper advert .You should modify the advert information again and again so that they are totally correct and perfect.All in all, make sure your target customers can focus on your advert, buy a big page to outstand your advert and modify the advert information is important when placing a newspaper advert.What is important when selecting applicants for a job?As we all know, everyday there many employers are selecting applicants for their company .However, what is important when selecting applicants for a job? As far as I am concerned, the first thing is the applicants' personal qualities. Applicants who have good personality can serve the company better. They can obey the rules of company well. What's more, the first impression of the applicants is also significant. Though there is an English saying like this: Don’t judge a person by his appearance. However, the facial and gesture can show the applicants ‘attitude. And we can through their performance at present to know whether they make full preparation. At last but not least, we can ask them whether have previous experience of the job they apply for. Because if they have experience then they can be involved in this job more quickly.All in all, the applicants' personal qualities, the first impression of the applicants and previous experience is important when selecting applicants for a job.What is important when arranging in-house training?As we all know, in-house training is a common way of training.Maybe many people think it's easy to arrange in-house training. In fact, there are many things you must consider when arranging in-house training. As far as I am concerned, The first thing is the training needs of staff. The object of training is the staff. Only when we know and meet their requirements, can we improve their knowledge and skills needed for higher quality performance and more effective work. Otherwise, it will be purposeless and a waste of time.The second thing to remember is the quality and influence of the trainer. To make the training effective, the trainer plays a very important role. A qualified trainer with great influence can make the training more professional, appealing and convincing. Since most staff nowadays are quite busy, they will not attend a training offered by an obscure, inexperienced and non-professional trainer.In addition to that, length of training should be well-planned. It cannot be too long or too short. A lengthy training may be tedious and exhaustive; while too short training may be fruitless.. ..。
国际商务英语Chapter 13 Business Presentation
Multipurpose Presentations
❖ Presentations, however, usually have more than one purpose. A presentation to employees may be announced as an informative session on new regulations, but in fact may also be an all out effort to persuade workers to buy into the new shares.
Specific presentation situations
❖ Sales ❖ Training ❖ Image Building ❖ Motivation Presentations ❖ Interviews
Sales
❖ Probably the single largest category of presentations is the sales scenario. Though throughout life we are "selling" ourselves to teachers, prospective mates, neighbors, or colleagues, in the business world, we are most often selling our products, services, or ideas.
Persuasive Presentations
❖ These are the presentations in which you attempt to convince the audience to buy your product or service, to support your goals or concepts, or to change their minds or attitudes. Persuasive presentations, which are sometimes called transactional, are often motivational.
商务英语口语实训(上册)Unit08 Exhibition[精]
![商务英语口语实训(上册)Unit08 Exhibition[精]](https://img.taocdn.com/s3/m/72656c0043323968011c92c0.png)
产品展会
Part one Warm-up:
(1)What should be taken into consideration when you are going to hold a product launch? Discuss this topic with your partners in groups.
Key Word(s)： product launch 产品发布
We need to finalize the next product launch. 我们需要最后确定新产品的推出。
Many customers would attend the product launch.很多客户将会参加产品发布会。
We have built up a user-friendly and reliable taxi booking system.建立一套方便使用及可靠的的士预约 系统。
Key Word(s)：
people-oriented/ people foremost以人为本
"People-oriented, good faith service" is our business philosophy. “以人为本、诚信服务”是我们的经营理 念。
Our product is your best choice to improve the brand image of your business. 我们的产 品将是您企业提升品牌形象的最佳选择。
Key Word(s)：welcome to buy
We have each kind of granite. Welcome to select and purchase. 我们有各类花岗岩，欢 迎选购。
商务英语presentation
商务英语presentationChapter6 closing the negotiation谈判的终局阶段Introduction:After the preparation, bidding and bargaining comes the closing period of negotiation. To reach an agreement the parties have to experience the two phases of making the deal and formally signing the contract. Through the bargaining process, both parties are gradually agreeing on some points and they are trying to make the deal from their own perspective. Once the agreement is settled, the contracts have to be written out and the economic contract should be signed in a formal way. This chapter discusses some points of closing the negotiation, introduces some tactics towards agreement, gives some tips on contract signing and negotiation summary. In this chapter you’ll learn:Who makes the decision to close;When it is time to close;Tactics towards agreement;Tips on contract signing;Summary of the negotiation.6.1 closing the deal 结束谈判6.1.1 who makes the decision 谁来作决定The difference between a successful and an unsuccessful negotiator is the ability to close a deal when it has reached its maximum level of distributing “enough”among all participants. The deal is best closed when the agenda has been exhausted.Buyers usually have the say as to when a deal will be closed, but they can be encouraged to do so by savvy sellers. This is why every sales force in the world has its “closing specialist”whose job is to convince the buyer that “enough”has been had and it’s time to transact the deal. International negotiations differ only in the fact that the buyer/investor is usually much better informed than a standard customer. Both buyer and seller have an equal chance to close the deal, and the more proactive the decision maker is, the greater chance of controlling the process he’ll have.6.1.2 when is it time to close 什么时候结束To determine if it’s time for closure, here are some questions to ask either directly or indirectly:1)Have all points of the agenda been discussed?2)Have the technical aspects of the deal been reviewed?3)Have the local and international laws applicable to thedeal been researched?4)Are all active parties to the deal logistically capable ofperforming their functions?5)Is the time line set for the deal realistic?6)Do all parties recognize the short and long-termconsequences of the deal?7)Are all parties in agreement as to the language and termsof the deal?8)Do all the parties to the deal trust each other?9)Do all potential signatories have the requisite authority toact on their company’s behalf?Sometimes the appropriate response to an offer laid on the negotiating table is “no”. Declining a deal, and doing so in the proper manner, is sometimes the Silver Medal of international business, not ideal, but respectable. Declining the deal must be done with the greatest diplomacy because this potential for future dealings is very important. You may have no intentions of ever dealing with these particular counterparts in the future, but maintaining your reputation within the international business community for levelheaded dealings is important.6.2 tactics towards agreement 达成协议的策略6.2.1 recessing 休会By recessing we mean taking a short break during which each party moves out of the negotiation forum to reconsider the progress of the negotiation, and to reconsider its own position; or breaking off until a later session. Recessing is such an important device that the method of using it deserves to be examined. When do we use it? How do we arrange it? How do we restart?At what rime should we use our recess?1.At the end of a phase in the negotiations. That is:●when exploration is completed, before the start of thebidding;●after bids have been tables, before getting down tobargaining and●If possible at the time when shape of settlementbecomes clear.2.Before issue identification. It is strongly advocated toopen negotiations in a manner designed to breed co-operation to mutual advantage. But this strategy needs to be checked before becoming too deeply embroiled. If in doubt, take a recess.3.When nearing an impasse. As long as we aim towardsagreements, such a recess can be used to look for meanstogether to tackle the problem that is facing the parties in their negotiation.Under these conditions, great advantages can be gained from using the recess not for the parties to separate but for the parties to mix. Sub-groups of technical people, commercial people and financial people from either side are aiming to obtain some constructive move for the negotiations as a whole.4、team maintenance needs. When the members of the partyneed to review their effectiveness as a team.5. Breaking a trough. When concentration has lapsed andneeds regenerating.What is the recommended procedure to get a recess?1.State the need for a recess. “I think it would help ourjoint progress if we took a short recess now.”2.Summarize and look forward. “we’re seeking to findways to agree on the price/discount issues, and I suggest that we both look to see if we can see new ways to cope with the issue.”3.Agree on the duration of the recess. “…Would fifteenminutes be agreeable?”4.Avoid fresh issues. If others want to insert anythingfurther, ask them to wait until after the recess.During the recess, the main items for consideration by a party will be obvious discussions about how to handle the next stage, calculations on matters that have been discussed, reviews of the team’s performance, or fresh plans for the rest of the negotiation.After the recess, the meeting is re-opened with a miniature version of the steps that are taken to open a negotiation.1.A few moments of ice-breaking, as we again attune ourwavelengths.2.re-state the progress made on agreed plan3.Confirm rest of agreed plan or suggest/agree changes toit.4.Re-opening statements, defining positions and interests asthey are now perceived and paving the way to further creative development.Recessing is potentially a very influential device. Disciplined use can make it a device that helps us towards profitable co-operation.6.2.3 setting deadlines规定最后期限Defining the time by which a negotiation meeting must havefinished (“I am booked on the 11; 40plane”); or the deadline for a series of negotiations (“I’m instructed to offer this to ABC Company if we cannot agree before 14 March”). These are seen as threats; they can cause resentment and counter-aggression.However, if the deadline is agreed upon by the two parties (not simply imposed by one of them)then the atmosphere becomes more collaborative. Contrast the first quotation above and the following:“It would be a great help to me if we were able to conclude this meeting in time to catch the11:40 plane. Would it be all right with you if we aim to move at that speed?”There are positive implications for setting a deadline for the negotiations. The setting of a deadline helps to concentrate the mind, the energy, the effort, and the speed of achievement.There is, however, a negative influence if either party feels a deadline has been imposed too early.6.2.3 full disclosure / the straightforward statement 摊牌Literally, this means complete readiness to give to the other party all one’s information. In practice, there will always ne some elements people are unwilling to disclose and some other elements they are unable to disclose. We therefore have to interpret”full disclosure” as meaning the disclosure of 90 per cent of what we perceive.There are some negotiators whose character is strongly inclined towards openness and frankness. This pattern of behavior can be highly productive, inducing the other party to respond and to cooperate. “Full disclosure” then becomes an advantage, providing that it is used in conjunction with all the skills of negotiation towards agreement. It is, of course, a fatal disadvantage when “full disclosure” is offered to others whose sole interest lies in their own advantage. The straightforward statement that one cannot offer the full price asked, or cannot afford to wait the full delivery time, if true, is constructive. It is an element of full disclosure and it enables the parties together to concentrate on the problem and to search for solutions.The same tactic, “all I’ve got is 60 per cent…” can of course be differently used by one party to get independent advantage.6.2.4 Lubrication/ The Golf Club 联络感情Lubrication is an art. It may be more or less subtle. It is not necessarily the same as bribery. There are plenty of different ways of offering inducements to negotiators. In form and extent, the pattern varies from one region to another and it needs local expertise to manage the process. In some cultures lubrication is an essential ingredient from negotiating towards agreement. It is an ingredient the skilled negotiator must provide for, even when he himself is not the right person to handle it.The Golf Club is a tactic to be used at times when the teams are reaching stalemate and progress is interrupted. The tactic is for the team leaders to agree to meet informally in some environment that encourages mutual trust and openness.For many people that atmosphere of mutual trust and respect is found in the Golf Club. For Englishmen, it is found in the Gentlemen’s Club. For Finns, it is in the sauna. For Japanese, it is found in the bathhouse.This tactic has positive advantages in refreshing the cooperative spirit between the parties, in enabling them torecognize issues in common, and in providing time and opportunity for new initiatives to develop.One disadvantage is that the team leaders are seen to be operating independently of their respective teams. But if used sparingly, it is a productive tactic.6.2.5 the study group 各个击破When the negotiations between teams get bogged down, it is then helpful to set up a sub-group. For example, when matters are reaching an impasse over delivery, then the production people from the suppliers can form a sub-group with one or two members of the purchasers to find means of resolving the delivery problem to their mutual advantage.At the same time the main parties are freed to concentrate on other aspects of the negotiations or to give time to their other duties.6.3 tips on contract signing 签约过程应注意的问题When both sides have reached an agreement on the main items, it should have a written form of a contract or an agreement.A contract is a written agreement between the two tradingsides in order to itemize the right and obligations of both parties. Once signed, it has legal force. Therefore we should pay close attention to the signing of contract, discuss every item quite seriously and in a very detailed way. The following are some tips on signing a contract.6.3.1 the draft of the contract 合同文本的起草After the two sides reach an agreement on the main items of the trading comes the drafting of the contract period. There is the problem of who will take the task of making the draft. Generally speaking, the side that makes the draft will be in a positive position of the whole deal, so the focus should be more on the side who makes the draft. If one side cannot control making draft, they should at least be involved with the other side for this process.6.3.2 examination of the qualification of the contract signer and its trading items, scope and process 对签约人资格及交易条款、范围和过程的审查A disqualified contract signer is surely a problem to the negotiation. It means the contract be signed is invalid. Therefore a thorough examination should be done to the contract signer. Find out whether the other side is eligible to do this deal, see his business licence, know his businessoperating range and check his capabilities of undertaking business activities.The trading items, scope and its process should also answer for the law. To ensure the validity of the contract it must go through legitimate format and perfect procedures. All the contracts that need specific procedures or the approval of a governing body must be reported for approval and the corresponding procedures need to be carried out for the contract to get signed.6.3.3 Contract articles must be rigid and through合同的条款必须严密、详细For the sake of effective implementation of the contract, it is a must to give thorough stipulation of the main articles concerning the trading process or damages are very likely to occur. The main articles are items about the product quality, quantity, time and place of delivery, method of delivery, time limit of delivery and the liabilities against the contract or agreement.In real practice there are many such cases of the damages caused by ambiguous contract articles. For example, arestaurant signed a contract with a vegetable company. The contract includes only a few words, specifically, “Chinese cabbages of 20000kilograms”. Finally at the time of delivery, it turned out that half of the cabbages rotted during transportation. In this case, the buyer has to suffer all the damages because there is not a single word mentioned concerning the quality of goods in the contract.6.3.4 the contract signing ceremony 合同的缔约或签字仪式For some important negotiation, especially international business negotiation, the location of the contract signing is important. The reason is that the signing site of the contract can normally decide which country’s laws are adopted to settle the disputes. According to international convention, the courthouse or arbitration organization could make the adjudication or arbitration based on the law of the country where the contract is signed should any dispute arise.。
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CHAPTER
5 (spontaneous), while “going to” -- intentions. ex. I am going to go scuba diving in
summer holidays. (definite) I will go shopping this weekend. (maybe/not 100% sure).
The purpose of this presentation is to enable each department to build a good working relationship.
You can also say...
1. The importance of this presentation is...
2. The objective of this presentation is...
Conversation:
Questions:
1. Have you ever made a presentation?
2. What was the purpose of the presentation?
3.
What was the most difficult part in your presentation?
discussion on sales and profit
A: What’s the purpose of this presentation?
B: The purpose of this presentation is to enable each to build a good working
relationship.
A: Sounds good. Why did you pick that topic?B:
It’s for our company to succeed .
5
WHY YOU ARE GIVING THIS PRESENTATION
Let’s start with the areas that need improvement.
You can also say...
1. I’m going to start with...
2. Let’s look at...
Conversation:
Questions:
1. When was the last time you had a presentation?
2. How did you start with the presentation?
3. How did you motivate people to focus on the presentation?
presenting a drawing
A: Okay , let’s start.
B: Let’s start with the areas that need improvement.A: What needs improving in these areas?
B:
I believe that we need to add more staff to be able to comply with the demands.
5
INTRODUCING THE FIRST POINT
I’d like to illustrate this by showing you the old graphs we had previously.
You can also say...
1. Let me explain this by showing you...
2. Let me emphasize this by showing you...
Conversation:
Questions:
1. How does your company present the progress?
2. What’s the common graph used in your company when they make a presentation?
3. How important is illustration to the presentation?
pie graph
A: How would you illustrate the growth of this company over the past 3 years?B: I’d like to illustrate this by showing you the old graphs we had previously.
A: Let’s see the difference. So you think that it could surpass the outstanding progress that the company achieved last year?
B: I’m very positive about this. With the help of the new ideas and the sharing of new techniques we will make this year bigger and brighter for our company.
5
SHOWING GRAPHICS,
TRANSPARENCIES, SLIDES, etc. 1
CHAPTER
5 Look at/pay attention to = study carefully; focus, concentrate on
ex. Please look at the chart carefully.
Now, let us move on to the next point.
You can also say...
1. Let’s now turn to...
2. Moving on to...
Conversation:
Questions:
1. How do you start your presentation?
2. How do you continue and change the topic of your presentation?
3.
How does your company choose the person in charge for the presentation?
bar graph
A: Do you have any questions?B: None so far .
A: Okay . Now, let us move on to the employee’s benefits.
5
MOVING ON THE NEXT POINT
, a costumer with bronze status is quoted a five dollars for an item; then,
four dollars
s tatus of a costumer.
Tell them what you just told them, in other words, summarise the
presentation. Just as you need to attract the interest of your audience at the
. To summarize or conclude, you can say: - in brief, - in conclusion, -
therefore, - as a result, - in short, - summing up, - to conclude
questions.
Expressions when praising someone: - I love the way you presented the topic. - That was fantastic!
- That was a great presentation! - That was wonderful! - That was perfect!。