斯坦福学生的5美元+两小时_校园故事
斯坦福监狱实验(1)

斯坦福监狱实验的意义
实验进行到最后已经变成流血事件,这不是角色扮演者事先想要的,凶神恶 煞的狱卒难道之前也不是这种暴躁性格,最后试验结束时,扮演者都为自己的过 分行为感到吃惊。这个试验的初衷是帮助联邦政府完善监狱环境的测试,最初大 家都觉得相安无事拿钱走人,津巴多教授也觉得这可能是个漫长、乏味的实验, 但有趣的是,在扮演者,包括教授本人迅速代入说扮演角色后,作为试验设定中 占据优势的一方,狱卒开始享受这种身份。他们的这种变化,深深阐明了一个道
五、烦恶计划 南非的种族隔离军队于二十世纪七十年代和八十年 代间,强迫白人男女同性恋士兵接受变性手术,并强迫
其中的许多人进行化学性阉割、电击以及其他丧尽天良
的医学实验。由牧师协助的心理治疗师把军营翻了个遍, 以找出疑似的同性恋士兵,随后将他们分别送往军中的 各个精神治疗单位,其中主要送往一家位于比勒陀利亚 边上的军医院中的22号病区。那些不能用药物、厌恶疗
说他们是结巴。 约翰逊的一些同事将该实验称为“恶魔研究”,只是为了证明一个理论,约翰 逊竟然用孤儿来做这样的实验,他的同事对此惊骇不已。由于害怕公众认为约翰逊 仿效二战中纳粹人体实验的做法而使其声名受损,该实验曾一度被掩盖。爱荷华州
大学于2001年公开为进行“恶魔研究”表示道歉。
二、美国四一计划 “四一计划”是美国在1954年3月1日于比基尼环礁上一个当量大到超乎想像 的氢弹试验“喝彩城堡”之后,对暴露在散落的放射性尘埃中的马绍尔群岛居民 进行的一项医学研究的代称。在核试验后起初的十年,岛上居民受到的影响并不 显着,统计数据也无法说明这些影响与受到辐射这一事实有必然联系:最初五年 里,受到辐射的当地妇女流产率、死产率翻了一番,但随后即恢复到正常水平; 孩子中出现了发育障碍和生长缺陷,并无确切的模式可循。然在接下来的十年中,
5美元挑战:跳出思维定势

5美元挑战:跳出思维定势编者按:我们都知道,斯坦福大学是个好学校,所以我们今天分享一个斯坦福的故事。
在斯坦福一堂名为“科技风险投资”的创业课堂上,Tina Seelig (蒂娜·齐莉格)教授对学生们提出了一个“5美元挑战”。
这个挑战是这样的:她把班里的学生分成14个小组,每组各给一封装有5美元的信封,作为启动资金,每个队伍需要在两个小时之内,运用这五美元赚到尽量多的钱。
各小组都有几天的时间去思考要如何完成挑战,想好了就可以开始,当他们打开信封,就代表任务启动,限时两个小时。
挑战完成后,各小组要在周日晚上将他们的挑战过程与成果整理成文档发给教授,然后在周一早上,每个小组用“三分钟”的时间给全班讲一讲他们是如何挣到钱的。
规则就是这样,那么如果是你,你会如何完成这项挑战呢?普通的思路是这样的:拿这五美元去买点小来小去的东西,比如买点水果榨个果汁之类的,然后在校园内摆摊,做个中间商,也许还能赚个差价;也有一些小组选择用体力赚钱,他们花5美元购置了一些毛巾、水管、水桶之类的洗车工具,然后在路上帮客人洗车,赚点辛苦费;要实在不行,也可以买个彩票。
但可想而知,这些点子虽然赚点小钱是没问题,不过要想在14个小组里脱颖而出,创造最大的价值,就比较困难了。
事实证明,这些方法的名次都很靠后。
那优秀的小组怎么做呢?排名靠前的几支优秀队伍,压根都没有用上这5美元,他们意识到:这5美元所谓的启动资金根本就没意义,因为5美元基本上等于什么都没有,是思考的障碍。
他们想:“我们可是斯坦福的,两个小时,不管做什么都能创造出远远超过5美元的价值,这5美元不仅不能帮助我们,我们的眼光反而会被5美元所局限,只能在这个框架内进行思考,换句话说,它就是个累赘。
”在这项挑战中,最宝贵的不是“5美元”的启动资金,而是“2个小时”的赚钱时间。
所以他们跳脱出这5美元之外,考虑了各种白手起家的可能性。
有个团队的做法是:在大学城附近找一些一到周末就要排长队的高档饭店提前订座,然后把位置转卖给那些不想排队等待、或后来想要插队的人们,结果,两个小时内,他们总共赚了500美元。
关于美国作文9篇

关于美国作文9篇关于美国作文9篇在日常学习、工作和生活中,大家对作文都再熟悉不过了吧,借助作文人们可以反映客观事物、表达思想感情、传递知识信息。
那么,怎么去写作文呢?下面是提供的美国作文9篇,,欢迎大家阅读。
“哐当”随着一声巨响,我迷迷糊糊的震开了双眼,十几个小时的飞行早已使我腰酸背痛腿抽筋,时差的不适应也使我游览的兴致大打折扣,而在短短两天的行程却使我爱上了这个美丽的海滨城市。
金门大桥是旧金山的动脉。
贯通了四面八方的它被誉为近代桥梁工程的一项奇迹,也被认为是旧金山的象征。
在阳光明媚的下午,时常会有游船经过,在游船上海风习习划过脸庞,留下了淡淡的的咸味,蔚蓝的天,白色的雾,碧蓝的海,朱红的桥,画中的人悠然自得,这这梦幻般的境界,从何处可寻呢?花街是旧金山的活力所在。
它是全美国最弯曲的一条街道﹐短短一段路上一共有八个急弯,坡度到达了29度,乘坐著名的旧金山缆车就可以直达花街,旧金山的缆车别具特色,车上系着一个铃铛,一路上叮叮当当的响个不停,犹如一曲钢琴独奏曲,行驶在花街上,别有一番的风味。
一路的绣球花无拘无束的绽放着自己的美丽,那淡淡的花香令人心旷神怡,绿色的灌木,那么像是天然的迷宫,使疲惫的身心如释重负,使你不得不惊叹大自然和人工智慧的完美结合。
海洋是旧金山生命。
渔人码头,充满着咸咸的海风,不时从你旁边走过的海鸥会向你张开双翅对你友好的叫嚣着;成群的的海豹扭动着自己慵懒的身躯,“哦哦哦”地耀武扬威;成吨成吨的鱼群更是给了这个城市生命的活力,旧金山不但是海湾之都,更是一个生态之城。
离开旧金山的那一天,我做了一个蓝色的梦,一个咸咸的梦。
这个暑假,我参加了学校的“美国夏令营”。
7月14日下午4点多,带队老师班老师和我们11个同学一起登上了飞往洛杉矶的飞机。
经过10多个小时的飞机,我们终于到达了美国。
走出机场,我们随着老师上了车来到了一所学校。
大家被分到了不同的家庭。
我和同班同学吴贵业一起住。
之后我们到了一家麦当劳和主人的儿子见面了,我们很快成了朋友。
斯坦福大学的故事

斯坦福大学的故事第一篇:斯坦福大学的故事一对衣着简陋的夫妇坐火车去了波士顿,到了目的地,他们就直接找到哈佛大学。
这会儿,他们已经走进了校长接待室。
“对不起,我们没有预约。
但是,我们想见校长。
“那穿着破旧的套装的丈夫轻声地对秘书说。
秘书眉头微皱,说:”噢,校长,他很忙。
“”没关系,我们可以等他。
“穿着褪色方格棉布衣的妻子微笑着说。
几个小时过去了,秘书没有再搭理他们。
秘书不明白这对乡下夫妇和哈佛大学会有什么关系,她希望他们会气馁,然后自己离开,可看来他们丝毫没有想走的意思,尽管不太情愿,秘书决定还是去打扰一下校长。
”可能,他们只需要耽误您几分钟。
“秘书对校长说。
校长的确很忙,他可能不会将太多的时间花费在那些他看来无关紧要的人身上。
尽管如此,校长还是点头同意会见客人。
女士告诉校长说:”我们的儿子进入哈佛大学一年了,他爱哈佛大学。
他在这里很快乐。
“”夫人,谢谢你的儿子爱哈佛大学,你知道,哈佛大学的学生都爱哈佛大学。
“校长说。
”可是在一年前,他意外地死了。
“”噢,真不幸,夫人。
“”我丈夫和我想在学校的某个地方为他竖立一个纪念物。
“”非常遗憾,夫人!“校长说,”你知道,我们不可能为每一个进入哈佛大学后死去的人竖立纪念物。
如果这样做,这哈佛大学不就成公墓了吗?“”噢,对不起,先生!“女士赶紧解释,”我们并不想要竖立一尊雕像。
我们只是想说我们愿给哈佛大学建座楼。
“校长的目光落在这对夫妇粗糙简陋的着装上,惊叫道:”一栋楼!你们知道建一栋楼要花多少钱?仅在哈佛大学的自然植物,价值就超过750万美元!"第二篇:乔布斯斯坦福大学演讲稿乔布斯的三个故事Thank you.I'm honored to be with you today for your commencement(开始开端,毕业典礼)from one of the finest universities in the world.Truth be told, I never graduated from college, and this is the closest I've ever gotten to a college graduation.Today, I want to tell you three stories from my life.That's it.No big deal.Just three stories.The first story is about connecting the dots.I dropped out of Reed College after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit.So why did I drop out? It started before I was born.My biological mother was a young, unwed graduate student, and she decided to put me up for adoption.She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife--except that when I popped out they decided at the last minute that they really wanted a girl.So my parents, who were on a waiting list, got a call in the middle of the night asking, “We've got an unexpected baby boy;do you want him?” They said, “Of course.” My biological mother found out later that my mother had never graduated from college and that my father had never graduated from high school.She refused to sign the final adoption papers.She only relented a few months later when my parents promised that I would go to college.This was the start in my life.And 17 years later I did go to college.But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition.After six months, I couldn't see the value in it.I had no idea what I wantedto do with my life and no idea how college was going to help me figure it out.And here I was spending all of the money my parents had saved their entire life.So I decided to drop out and trust that it would all work out okay.It was pretty scary at the time, but looking back it was one of the best decisions I ever made.The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked far more interesting.It wasn't all romantic.I didn't have a dorm room, so I slept on the floor in friends' rooms.I returned coke bottles for the five cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.I loved it.And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.Let me give you one example: Reed College at that time offered perhaps the best calligraphy instruction in the country.Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed.Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this.I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great.It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.None of this had even a hope of any practical application in my life.But ten years later, when we were designing the first Macintosh computer, it all came back to me.And we designed it all into the Mac.It was the first computer with beautiful typography.If I had never dropped in on that single course in college, the “Mac” would have never had multiple typefaces or proportionally spaced fonts.And since Windows justcopied the Mac, it's likely that no personal computer would have them.If I had never dropped out, I would have never dropped in on that calligraphy class, and personal computers might not have the wonderful typography that they do.Of course it was impossible to connect the dots looking forward when I was in college.But it was very, very clear looking backwards 10 years later.Again, you can't connect the dots looking forward;you can only connect them looking backwards.So you have to trust that the dots will somehow connect in your future.You have to trust in something--your gut, destiny, life, karma, whatever--because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path, and that will make all the difference.My second story is about love and loss.I was lucky--I found what I loved to do early in life.Woz1 and I started Apple in my parents' garage when I was 20.We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a two billion dollar company with over 4000 employees.We'd just released our finest creation--the Macintosh--a year earlier, and I had just turned 30.And then I got fired.How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well.But then our visions of the future began to diverge and eventually we had a falling out.When we did, our Board of Directors sided with him.And so at 30, I was out.And very publicly out.What had been the focus of my entire adult life was gone, and it was devastating.I really didn't know what to do for a few months.I felt that I had let the previous generation of entrepreneurs down--that I had dropped the baton (接力棒)as it was being passed to me.I met with David Packardand Bob Noyce and tried to apologize for screwing up so badly.I was a very public failure, and I even thought about running away from the valley.But something slowly began to dawn on me: I still loved what I did.The turn of events at Apple had not changed that one bit.I had been rejected, but I was still in love.And so I decided to start over.I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me.The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything.It freed me to enter one of the most creative periods of my life.During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife.Pixar went on to create the world's first computer-animated feature film, T oy Story, and is now the most successful animation(动画)studio in the world.In a remarkable turn of events, Apple bought NeXT, and I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance.And Laurene and I have a wonderful family together.I'm pretty sure none of this would have happened if I hadn't been fired from Apple.It was awful tasting medicine, but I guess the patient needed it.Sometime life--Sometimes life going to hit you in the head with a brick.Don't lose faith.I'm convinced that the only thing that kept me going was that I loved what I did.You've got to find what you love.And that is as true for your work as it is for your lovers.Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.And the only way to do great work is to love what you do.If you haven't found it yet, keep looking--and don't settle.As with all matters of the heart, you'll know when you find it.And like any greatrelationship, it just gets better and better as the years roll on.So keep looking--don't settle.My third story is about death.When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you'll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I've looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row,I know I need to change something.Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.Because almost everything--all external expectations, all pride, all fear of embarrassment or failure--these things just fall away in the face of death, leaving only what is truly important.Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.You are already naked.There is no reason not to follow your heart.About a year ago I was diagnosed with cancer.I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas.I didn't even know what a pancreas was.The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months.My doctor advised me to go home and get my affairs in order, which is doctor's code for “prepare to die.” It means to try and tell your kids everything you thought you'd have the next 10 years to tell them in just a few months.It means to make sure everything is buttoned up so that it will be as easy as possible for your family.It means to say your goodbyes.I lived with that diagnosis all ter that evening I had a biopsy(切片检查), where they stuck an endoscope(内视镜)down my throat,through my stomach into my intestines(肠), put a needle into my pancreas(胰腺)and got a few cells from the tumor.I was sedated(安静的), but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery.I had the surgery and, thankfully, I'm fine now.This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades.Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept: No one wants to die.Even people who want to go to heaven don't want to die to get there.And yet death is the destination we all share.No one has ever escaped it.And that is as it should be, because Death is very likely the single best invention of Life.It's Life's change agent.It clears out the old to make way for the new.Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away.Sorry to be so dramatic, but it's quite true.Your time is limited, so don't waste it living someone else's life.Don't be trapped by dogma--which is living with the results of other people's thinking.Don't let the noise of others' opinions drown out your own inner voice.And most important, have the courage to follow your heart and intuition.They somehow already know what you truly want to become.Everything else is secondary.When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the “bibles” of my generation.It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch.This was in the late 60s, before personal computers and desktop publishing, so it was all made with typewriters,scissors, and Polaroid cameras.It was sort of like Google in paperback form, 35 years before Google came along.It was idealistic, overflowing with neat tools and great notions.Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue.It was the mid-1970s, and I was your age.On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous.Beneath it were the words: “Stay Hungry.Stay Foolish.” It was their farewell message as they signed off.Stay Hungry.Stay Foolish.And I've always wished that for myself.And now, as you graduate to begin anew, I wish that for you.Stay Hungry.Stay Foolish.Thank you all very much.第三篇:斯坦福大学演讲稿So, Dr.King said, “Not everybody can be famous.But everybody can be great, because greatness is determined by service.” Those of you who are history scholars may know the rest of that passage.He said, “You don't have to have a college degree to serve.You don't have to make your subject and verb agree to serve.You don't have to know about Plato or Aristotle to serve.You don't have to know Einstein's theory of relativity to serve.You don't have to know the second theory of thermodynamics in physics to serve.You only need a heart full of grace and a soul generated by love.” 所以,正如马丁路德金所说,“不是所有人都会成名。
乔布斯斯坦福的大学演讲

这是苹果电脑公司兼皮克斯动画公司的CEO史蒂夫·乔布斯于2021年6月12日在斯坦佛大学毕业典礼上作的极富启发意义的演讲。
第一个故事是有关生活中的一切来龙去脉。
在呆了六个月之后,我便从里德学院辍学了,但在那之后,我以旁听者的身份在学院里又呆了18个月才真正离开大学。
那么,我为什么要辍学呢?十七年过去了,我真地上了大学。
但我却很天真地挑了一个和斯坦福大学一样学费昂贵的学校,光是学费就花掉了我养父母辛辛苦苦积攒多年的积蓄,他们只是工薪阶层。
在学校待了六个月后,我看不出这学费花得值得。
我不知道我的人生方案是什么,也不知道大学能够如何帮助我找到这一目标。
而且,我在学校念书会花掉养父母一生的积蓄。
于是,我决定辍学,并坚信这是一个正确的决定。
当时,这是一个相当冒险的举动,但今天回头看看,那是我做出的最明智的决定之一。
辍学之后,我马上逃离了那些我对之乏味的课程,转而开始旁听那些看起来很有趣的科目。
但事情也并非全是美好的。
辍学后我就没有寝室了,因此,我睡在朋友房间的地板上。
为了有钱吃饭,我把可乐瓶子退回商店,只为了那5美分的押金,每周星期天晚上,为了吃一顿好的大餐,我还要走7英里的路,到城镇另一头的印度哈而克利须那寺。
但我热爱这种生活。
而且,许多我出于好奇和直觉而偶然去做的事,后来也变证明是非常值得的。
我来为你们举一个例子:在当时看来,这些事物仿佛于我的人生没有任何实际的应用。
但十年之后,我在设计第一台苹果电脑时,它们都重新浮现在我的'脑海里,我们在设计电脑时好好地运用了它们,使我们的苹果电脑成为了第一台精致排版的电脑。
如果我当时没有去旁听书法班,苹果电脑就不会有多字体选择,字母间也不会有匀称的间隙。
而且,由于Windows系统是借鉴了Mac系统的产物,如今所有的个人电脑都没有多字体选择和美妙的字母间隙,这也是有可能的。
这些事情就像一个一个的点。
当我还在学校时,是不可能看得出这些未来的来龙去脉的。
如何用5美元在2小时内赚到500美元读后感

如何用5美元在2小时内赚到500美元读后感读了一个小故事,在XXX大学的一节“科技风险投资”课堂上,老师提出了一个“5美元挑战”计划。
学生分成若干小组,每个小组给5美元的启动资金,规定在两个小时之内,看哪个组能挣到更多的钱。
挣钱最多的小组,在全班做一个3分钟的分享。
5美元,2小时,能干点啥?到门口超市买几瓶柠檬汁,拿到宿舍去卖,挣个差价?买张彩票,等着开奖?优秀的团队是怎么思考这个问题的?他们意识到,这5美元的所谓“启动资金”根本就是个干扰。
我是XXX的学生欸,两个小时的时间,干点啥不比5美元多?5美元,能“启动”个啥?优秀小组根本就不考虑这5美元。
其中一个团队打电话给附近的高档饭店,预订了一批座位,再把位置转卖给需要的人,他们赚了500美元。
夺得第一名的小组更牛,他们觉得“2小时”这个限定条件其实也可以忽略。
我为什么非得工作两个小时呢?他们把眼光盯上了本来不包括在“题目”里面的3分钟上。
他们找到一家想在XXX招揽人才的公司,问:如果有一个在全班做演示的机会,你们肯出多少钱?最后,他们卖出了650美元。
很多条件会自动给你提示了思路,每一个工具都有个习惯性的用途。
但是,这些自动的思路和明显的用途,只是思维定式。
XXX大学这个实践告诉我们,不要被给定的条件限制住,你要随时留意自己不要陷入定势思维。
有一个关于“功能固着”的心理实验,从另一个角度阐释了这个问题。
假定给你一根蜡烛、一盒大头钉和一包火柴,请你把点着的蜡烛固定在墙上,而且燃烧的蜡油也不能滴到地上,应该怎么办?绝大多数受试者,都会用大头钉把蜡烛直接钉上墙。
结果可想而知,蜡烛很容易会碎掉。
即使勉强钉在墙上,蜡油也会滴在地上。
“正确”的做法其实特别简单:把装大头钉的盒子清空,用大头钉在墙上。
在盒底滴一些蜡油,把蜡烛黏在盒子上。
大多数人都忽略了盒子。
在惯性思维里,盒子用来使装大头钉的,没想过盒子其实也是隐藏的条件。
如果给定的条件是一根蜡烛、一包火柴、一堆大头钉、一个纸盒,那么几乎所有的人都能完成任务。
乔布斯斯坦福大学演讲

坚信、坚持、坚定——生命中的三个故事——乔布斯斯坦福演讲:活出你自己编者按:2005年6月12日,在美国斯坦福大学毕业典礼上,苹果公司CEO乔布斯发表了精彩演讲。
已被确诊身患癌症的乔布斯对在场学子讲述了自己经历的三个故事,与学子们分享自己的创业心得,并以此激励年轻一代勇敢、积极、快乐地面对人生。
乔布斯朴实而真诚的演讲不但赢得了全场数次热烈鼓掌和尖叫,也成为近年美国毕业典礼演讲中最具影响力的一篇。
时至今日,这一演讲仍然对广大学子和创业者产生着深远影响。
以下为乔布斯在斯坦福大学毕业典礼上的演讲全文:一、关于信仰:坚信“你要坚信,你现在所经历的,将在你未来的生命中串联起来。
正是这种信仰让我没有失去希望,它使我的人生与众不同。
”很荣幸今天能和你们一起参加毕业典礼,斯坦福大学是世界上最好的大学之一,而我从来没拿过大学毕业证。
说实话,在我的生命中,今天也许是我距离大学毕业最近的一天了。
我想向你们讲述我生活中的三个故事,不是什么大不了的事,只是三个故事而已。
第一个故事是关于如何把生命中的点滴串连起来。
我在里德大学读了六个月之后就退学了,但是在十八个月以后——我真正作出退学决定之前,我还经常去学校。
我为什么要退学呢?故事得从我出生时讲起。
我的生母是一个年轻的、未婚的大学毕业生。
她决定让别人收养我,她非常希望我被受过高等教育的人收养。
所以在我出生的时候,她已经做好了一切准备工作,使我得以被一个律师和他的妻子所收养。
让她意外的是,当我出生之后,律师夫妇突然决定生个女孩。
所以我的养父母(他们还在我亲生父母的观察名单上)突然在半夜接到了一个电话:“我们现在这儿有一个不小心生出来的男婴,你们想要吗?”他们回答道:“当然!”但是我的生母随后发现,我的养母从来没有上过大学,我的养父甚至没读过高中。
她拒绝签收养合同。
直到几个月以后,我的养父母答应她一定会让我上大学,她才同意。
在十七岁那年,我真的上了大学。
但是我很愚蠢地选择了一个几乎和斯坦福大学一样昂贵的学校,我的养父母是工人,他们几乎把所有积蓄都花在了我的学费上。
产品经理做产品设计时,如何找到新思路?

斯坦福大学的课堂上,Tina Seelig教授做了一个小测试。
测试内容如下:1、把班上的学生分成了14个小组,每组给一个装有5美元的信封;2、学生有四天的时间用来思考如何完成任务;3、每个队伍需要在两小时内,运用5美元赚取更多的钱;4、周日晚上整理小组的成果并发给教授;5、周一上午用三分钟的时间向全班同学展示自己的成果。
令我印象最深的是的一个小组没有花费这5美元,他们找到了一家想在斯坦福招聘的公司,把成果展示的3分钟卖给了他们,获得了650美元,这就是一个典型的跳出思维的盒子的例子。
我们设计产品的时候主动跳出自己思维的盒子,往往能够带来新的思路。
那么该如何跳出思维的盒子呢?1、倾听他人的建议曾经有一个同事设计了一款景区的APP,中规中矩地展示了景区的景点和活动列表。
需求评审会上,另一位曾经去过迪士尼的同事说起自己在迪士尼游览的经历,迪士尼的官方APP起了很大的帮助。
身在景点的每一个地方,都能在APP上看到自己所在的位置,还能看到周围的其他景点和景点的排队时间,能方便游客选择离自己最近的游乐项目。
这给项目组带来了很大的启发。
在我们设计产品的时候,大都是依靠自己以往的经验进行思考的,一个人分析产品难免会陷入自己思维的盒子中,这个时候主动邀请其他的产品经理和项目经理来互动,加入他人的经验,效果往往会更好。
2、主动换一个环境在项目紧急的时候,常常需要几天内就完成整个产品的需求分析。
上个月,我负责的一个培训项目就需要在一周的时间内完成产品需求分析。
和客户聊完需求之后,我写下了项目需求的初稿,但对这个产品的核心功能和产品的框架还是存在疑问。
于是在一个下午,我主动离开了办公室,找了一件不费脑的事情做:在客户的店里呆了一整个下午。
这让我的大脑放松了下来,但是潜意识里已经把产品的功能进行了分类,回去后修改了产品原型,设计的效果最终得到了客户的高度认可。
持续思考会让人感觉精神疲惫,不利于产生有趣的想法。
在工作累的时候,主动让自己“逃离”每天呆着的办公室,去客户所在的环境体验一下,去网上听一门新的课程,去试用一款新的APP,中午去一家新的餐厅吃饭,都会给我们带来新鲜的体验。
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斯坦福学生的5美元+两小时
如果你只有5美元和两小时的时间,你打算如何用它们来赚钱呢?我也给我在斯坦福大学的学生们布置了同样的作业。
我把他们分成14组,发给每组一个信封,里面装着5美元的“创业资金”。
在打开信封之前,他们可以用任意长的时间来筹划,不过,信封一旦被打开,他们就只有两小时的时间利用这5美元来赚钱了。
活动从周三下午开始,周日晚上结束。
到周日晚上时,每队都要发一份PPT给我,说明他们在这段时间里的具体行动,并且要在下个周一的下午向全班同学展示活动细节。
之前,我最常听到的答案是“去拉斯维加斯”、“买彩票”。
这么回答的人赚到大钱的概率微乎其微,因为风险太大了。
第二个常听到的建议就是先用这5美元买些启动材料,然后支个小摊给别人洗车或者卖点柠檬水。
对想在两小时之内赚点小钱的人来说,这种建议也许是个不错的选择。
然而我的学生们却给出了一些“非常规”的答案。
有一个小组发现了许多大学城普遍存在的问题:每到星期六晚上,热门餐厅门口往往会排很长的队,很难等到位子。
他们决定在那些不想花时间排队等候的人身上赚钱。
于是他们两人一组,分头向好几家餐厅预订座位。
用餐时间快到时,再把订到的座位卖给不想在长长队伍中等待的人,每个位子最多可以卖到20美元!
而另一个小组的方法更简单。
他们在学生宿舍前面支了一个摊位,免费检测自行车轮胎的气压,如果轮胎需要充气的话,就收取1美元的费用。
一开始他们觉得自己占了同学们的便宜,因为同学们本来可以到附近的加油站去免费充气。
不过在做了几笔生意之后,他们发现顾客们其实对他们很是感激。
尽管他们的服务没什么难度,而且附近也有的是充气的地方,但是,他们提供的服务无疑是更方便和有价值的。
在规定时间刚到一半的时候,这组队员就改变了策略,由原来的固定收费改为顾客自愿付款的形式,这样一来,他们的营业额开始突飞猛进。
显然,顾客们更愿意为这项有可能免费的服务多付一些酬劳。
这两组方案都成功地为他们各自的团队创造了好几百美元的收益,也
让他们的同学们感到非常钦佩。
然而,赚钱最多的那一组却用完全不同的方式重新分配手头的资源,并且成功赚得650美元。
这组学生认为,他们目前所拥有的最有用的资产,不是那5美元,也不是两小时的活动时间,而是用来展示活动细节的那宝贵的3分钟。
他们决定将这3分钟出售给一家想在学校里招聘学生的公司。
他们为这家公司制作了一个3分钟的招聘广告,利用周一的展示时间,播放给同学们。
这是个十分聪明的做法,因为他们能够看清自己所拥有的资产,而且这种资产价值惊人,正等待着他们去开发。