商务英语 案例篇_西南财经大学_2 Unit2BusinessEthics_(2.4.1) 2.4Powe
商务英语综合教程4 Unit 4 Business ethics课后答案
Unit 4 Business ethicsExtensive ReadingCorporate Philanthropy Responds to DisastersExercisesI.Speed Reading ComprehensionRead the text for FIVE minutes, and find the best answer to each of the following questions。
1。
According to the 2nd paragraph, why some companies faced internal criticism?A。
These companies have donated too much money to the communities，regardless of theirown capacity.B. These companies ignored the needs of their own employees who were affected by thedisasters。
C。
The philanthropic programs of these companies were too cheap.D. Corporate had to go back to boards for additional donation resources.2。
Why is it that some companies are suggested donating cash instead of products when disasters take place？A. Products are often hard to transport and warehouse。
B. Using cash in the locality helps rebuild the economy.C. Product may not fit the needs of the beset community.D. All of above。
国开(中央电大)专科《商务英语2》形考任务(单元自测1至8)试题及答案
国开(中央电大)专科《商务英语2》形考任务(单元自测1至8)试题及答案国开(中央电大)专科《商务英语2》形考任务(单元自测1至8)试题及答案 (电大网上形考必备资料) 说明：课程代码：04010。
适用专业及层次：电子商务、物流管理专科。
平台考试网址：http：//。
单元自测 1 试题及答案题目顺序是随机的，使用查找功能（Ctrl＋F）进行搜索 [题目]—As you know, I’m not quite familiar with how to shoponline. —It’s a piece of cake! I’ll show you how to do it. [答案]First of all, you should find a good e-commerce site. [题目]Consumers can’t digest too much information on a web page, resulting______ low rates of return. [答案] in [题目]—Great! Maybe from now on,I should try to buy goods online. —________________. [答案] Why not？Go ahead. Just give it a try. [题目]I know personal selling is also avery effective tool for building ______buyers’ confidence. [答案] up [题目]—I think we can use two or more kinds of media together in anadvertising campaign. —________________. [答案]That’s quite right. Wecan attract more people. [题目]In China, Taobao is one of _______e-commerce sites. [答案] the most popular [题目]In my opinion, the firstthing _______ is what tools we should use. (考点：不定式结构的用法) [答案] to be discussed [题目]It can be aimed _______ individuals with selectsurfing behavior. [答案] at [题目]—Morning, Daniel. Today I’d like todiscuss the promotional events of our products with you.—________________. [答案] Ok. I think we should draw up a thorough plan,first. [题目]—Uh, I think online shopping is very time-consuming.—________________. [答案]I somewhat agree with you, but not completely.二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。
商务英语阅读教程2第2单元总结
商务英语阅读教程2第2单元总结1.Do you think that the telecom industry has something to do with the WTO? 答案范例：Telecommunications are now a vital part of almost all business transactions and have become an integral part of ourlives. Since WTO covers products and services that cross borders, it may include negotiations concerning commitments to open up or keep open telecom markets, which might involve data transmission, telegraph, cellular mobile telephone services, etc.2.When you buy a cell phone, which is more attractive to you, more functions or cheaper price?答案范例：One has many things to consider when buying a cell phone. Of course functions and price are among the most important. It is hard to choose one over the other. In many cases we value functions like processor, battery life, storage and display, so long as the price is within our range.3.What do you think is the biggest problem in using a cell phone?答案范例：The answer varies from person to person. Some have health concerns: excessive use can take a toll on health such as nerve damage, anxiety and depression, which has already been confirmed by studies. Others worry that too much use of cell phone negatively affects their emotions while people communicate less in a traditionalface-to-face way. In addition, how to use it properly in public without disturbing others is also a tricky question.Part II Extensive Reading段落大意难句解析词汇TEXT A1.主旨归纳作者反思了计算机时代，人们生活更便利，却忘记了认识自我的初心。
Unit2EstablishingBusinessRelations
Unit 2 Establishing Business RelationsPart One Basic Knowledge Concerned1.The Significance of Establishing Business RelationsIt is fairly true to say no customer, no bus in ess. To establish bus in ess relati ons with prospective dealers is one of the importa nt un dertak ings either for a n ewly established firm or an old one that wishes to en large its bus in ess scope and turnover.Establish ing bus in ess relati ons is the first step in tran sact ion in foreig n trade. If a new firm, or rather a certain corporation of ours, wishes to open up a market to sell something to or buy someth ing from firms in foreig n coun tries, the pers ons in charge must first of all find out whom they are going to deal with. We should not only do everything possible to consolidate old customers but also seek new ones to enl arge our bus in ess.2.The Main Channels and Methods for Establishing Business RelationsUsually, you can secure all the necessary information about a new customer with the help of the follow ing cha nn els:Chamber of Commerce;Commercial Counsellor ' s Office;Newspapers, magaz ines and other media;Other customers 'in troduct ion;Self-in troduct ion to the compa ny;Internet websites;Yellow book / page.Sometimes, a kind of middleman is necessary to bring two companies together. Having obta ined the desired n ames and addresses of the firms from any of the above sources, you may start con tact ing the prospective customers. The main methods in clude:communication in writing;atte ndance at the export commodities fairs;con tact at the exhibiti ons held at home or abroad;mutual visits by trade delegati ons and groups.Of all the above methods, the first one is widely used in bus in ess activities.3.The Main Contents of a Letter for Establishing Business RelationsGen erally speak ing, the contents of a letter request ing a bus in ess relati on ship in clude tell ing the prospective customers how and where their n ames and addresses are known, self- in troduc ing, in dicati ng your desire to en ter into bus in ess relati ons, or sometimes making gen eral inq uiries and expressing your expectation for cooperation or early reply, etc. While for letters in reply to the letters request ing for bus in ess relati ons, the contents may in clude express ing your tha nks for the incoming letter, express ing your agreeme nt / desire/wish to establish bus in ess relati ons with the addressor and in dicati ng the acti on you are going to take.4.About Credit Inquiries/lnvestigationsTo ensure smooth and successful transactions, it is also essential to make credit inquiries before you corresp ond with a new customer so as to avoid bus in ess risk.Usually, credit in vestigati ons in clude capital/fi nan cial con diti on, capacity /bus in ess activity, character and hon esty in tegrity.The in formati on thus obta ined must be kept strictly con fide ntial and usually marked with“ con fide ntial or ” stricprivate and con fide ntial for ,t might otherwise get yourself and yourin former in volved in serious trouble.Part Two Letter-writing GuideFor letters requesting for the establishment of business relations1.Telling the prospective customers how and where their names and addresses are knownYour company has been kindly introduced to us by... 贵公司由........... 介绍给我们?We have learned from... that... 我们通过........ 得知............On the recommendation of... , we have learned that... 通过..................... 的推荐, 我们得知................Through the courtesy of..., we are given to understand that... 承蒙 ..................... 我们得知.............We were very pleased to obtai n your name from... 很高兴从............. 处获得贵公司的名称？We are delighted to learn that... 我们很高兴得知............We have your name and address from...我们从....................... 得知贵公司的名称和地址？2.Self-introducingWe write to introduce ourselves to you as a... 作为..................... ,特来函自我介绍？Our lines are mainly... 我们主要从事...............fall with in the scope of our bus in ess activities. .................. 属于我们的经营范围?We are mainly dealing in... 我们主要从事.............We have been engaged for many years in the line of... 我们已经从事.......... 多年?As you may know, we supply... 如贵公司所了解，我们可供应.................We would like to take this opport unity to in troduce ourselves as... 我们借此机会自我介绍, 我们是..........We would like to take the liberty of introducing ourselves to you with a view to... 我们冒昧自荐，希望……Our corporation is established for the purpose of... 本公司是以 ........... 为宗旨而建立的?Our corporati on is specialized in... 本公司专营..................We handle various kinds of... 本公司经营各种....................3.Indicating your purpose and desireWe are willing to... 我方愿意............We express our desire to...我们想表达...................... 的意愿？We are now writing you for... 我们特致函.............We are desirous of...我方很希望.....................With a view to..., we... 本着................. 的意愿,我方 ....................We are interested in... 我方有兴趣 ..................We need a regular supply of... 我方定期需要............We are in a position to supply... 我方可供应............We would be glad to... 我们将乐于..........We now avail ourselves of this opportunity to... 我们借此机会..............If you need... , please （don ' t hesitatertowiet 如果你们需要............... ,请（毫不犹豫）地告知我们？Should there be anything else we can do for you, please let us know. 如果我们还能为你们做些其他事情，请告知？Should you require... please don ' t hesitate to 如n果你们需要........... ,请毫不犹豫地和我们联系？4.Expressing your expectationWe look forward to receiving.../hearing from you soon/in the near future. 希望尽快收到……Your early reply is appreciated./A ny early reply would be highly appreciated. 非常感谢你们的早日答复？We are an ticipat ing your an swer./We await heari ng from you. 盼复?Any further in formati on you can provide will be appreciated. 对你们提供的进一步信息我们将非常感谢？We hope this will be a good start for... 希望这是....................... 的良好开端？We would appreciate it/be grateful if you would... 如果贵公司............ 我们将不胜感激？We would sincerely appreciate it if you... 如果你们能 ........... ,我们将衷心感谢？For letters in reply to the letters requesting for the establishment of business relations1.Expressing your thanks for the incoming letter or stating your letter-replying purposeThank you for your letter of... 感谢贵方 ............ 的来函？Thank you for your interest in... 感谢贵方对............. 的兴趣？We have received with thanks... .................. 已收悉,谢谢!Your letter of... has been well received with thanks. 贵方 ....................... 的信已收悉,谢谢!Your letter express in g... has bee n received with tha nks. 贵方关于............. 的信已收悉,谢谢!We are thankful for your letter about/of... 谢谢你们关于....................... 的来信？In reply/response to your letter of..., we... 作为对你们 ........... 来信的答复，我们.............2.Expressing your agreement /desire/ wishYour wish of... coincides with ours. 你们的........ 愿望与我们的不谋而合？This is also our desire. 这也是我们的愿望？We shall be very glad to.... 我们将很高兴 ............Your suggestion of... was really a good thi nki ng. 你们的........... 建议确实是一个好主意？3.Indicating the action you are going to takeWe are sending you...我们将给贵方寄去......................We shall be glad to have your...我们将很高兴得到贵方的 .....................As requested, we are airmailing to you... 按要求，我们特此给您寄去 .........................Enclosed is/are our.../We enclose our... 随函附寄 ......................Part Three Commonly Used Expressions and Sentence PatternsExpressions1.establish bus in ess relati ons; en ter into bus in ess relati ons; establish bus in ess conn ecti ons;en ter into bus in ess connections2.en gage in...; han dle...; deal in...3.specialize in...4.bus in ess line5.bus in ess con tacts6.please con tact us / sb.7.let us / sb. know8.Please (don ' t hesitate to) let us knolwase inform us.9.We would appreciate it if you would...; We would be grateful if you would...10.The en closed is / are our...; We en close our...11.Enclosed please find our...12.for your in formatio n / refere nee (only)13.concerning; about; regard ing; with regard to...; as to...14.at your end; in your place / area / district15.in the mean time; at the same time; mean while; in the mea nwhile16.accord ing to; in complia nee with; in accorda nee with; in con formity with17.con clude / close the bus in ess / tran sact ion / deal18.do bus in ess with; deal with; trade with19.be conn ected with...20.do sth. upon your requestSentence Patterns1.Self-introduction (自我介绍)1)We are… 我们是…We are a specialized corporati on, han dli ng the export of ani mal by-products.我们是经营畜产品出口的专业公司。
商务英语 案例篇_西南财经大学_8 Unit8CustomerService_(8.4.1) 8.4Pow
Unit 8 Customer ServiceEmpathy Engine潘紫萌Emma西南财经大学· 经贸外语学院School of Foreign Languages for Business, Southwestern University of Finance and Economics 中国大学MOOCLearning Objectives•Case study: Southwest Airlines standards of customer service •Business metaphor: Empathy engine•Language learning: Words and phrasesWhat is customer service?What is customer service?What is customer service?What is customer service?Services provided for customers before, during and after their purchase of the products or servicesAim of ensuring enjoyable customer experiencesWhat “travel nightmare” did Emig experience when flying with Southwest Airlines?•Five-hour delay with Emig waiting on the plane all the time •Aircraft de-icing•Change of the pilot•Aircraft de-icing againWhat actions did Southwest Airlines take?On that day•Pilot: Walking the aisles, answering questions, and offering constant updates•Flight attendants: Updating newsA few days later•A gift mailed to Emig: An apology letter with two free round-trip ticket vouchersWhat comments did Emig make on Southwest Airlines?•Flight attendants “really seemed like they cared”•“I could not believe they acknowledged the situation andapologized”•“...they make up for the time spent sitting on the runway”Southwest Airlines Standards of Customer Service•The corporation has specifically created a high-levelposition overseeing all proactive customer communications. •“It's just something we feel our customers deserve.”Sichuan Airlines•Two charter planes picking up trapped Chinese tourists in Saipan•The first international flights reaching Saipan after the Super Typhoon YutuSichuan AirlinesWhy is customer service strongly emphasized?Importance of Good Customer ServiceService-profit Chain•To keep existing customers•To acquire new customers•To grow the business through word of mouth •To survive competitionsHow is good customer service achieved?Ways of Providing Customer Service•Automated customer service •Customer service representativesSatisfied Employees and Contented Customers“Companies...are recognizing they need to invest more...to give reps more tools and training.”-Bruce Temkinprincipal analyst of Forrester ResearchHomeshoring•Lower turnover•Happier employees•Better customer service results• A home-based outsourcing model, which attracts moreexperienced employees and allows them to work at home•Helping employees understand what it feels like to be a customer•Taking coordination from the top, bringing together people, management, technology, and processes to put customers' needs firstCabela's:•Employees are encouraged to borrow products for free.• A perk for employees•An opportunity for employees to better empathize with the product issues customers might haveEmpathy EngineFour Seasons Hotels:•At orientation, employees are given a free night's stay for themselves and a guest, and asked to grade the Hotel.•After six months of service, employees are given three free stays a year.• A perk for employees•An opportunity for employees to experience receiving service at the Hotel like customersWorld-class Customer Service•Thinking in customers’ shoes•Helping employees better understand how customers may feel.LanguageStudyReading: Customer Service Champs•voucher•coordinate •frontline reps •in the event ofLanguage Study•inextricable •empathy•turnover•orientationvoucher 凭证、代金券n.•And within a couple of days of arriving home, Emig, who travels frequently, received a letter from Southwest that included two free round-trip ticket vouchers. (para.2)•round-trip ticket 往返票•one-way ticket or single-way ticket 单程票•e.g. The winners will each receive a voucher for a pair of cinema tickets.•Fred Taylor, who was plucked from the field by President Colleen C. Barrett to fill the role, coordinates information that's sent to all frontline reps in the event of major flight disruptions. (para.3)•coordination n. 协调、综合管理•e.g. There is a need for greater coordination between departments.•coordinator n. 协调员•e.g. He was appointed as the coordinator between government officials and foreign reps.•sales coordinator销售协调员•HR coordinator人力资源协调员•marketing coordinator营销协调员•frontline representatives•Fred Taylor, who was plucked from the field by President Colleen C. Barrett to fill the role, coordinates information that's sent to all frontline reps in the event of major flight disruptions. (para.3)•The home-based outsourcing model, with its more experienced agents working at home in jeans and slippers, fits well with the idea that happier frontline folks will make for happier customers. (para.6)•Any business-school student can recite by heart the concept of the “service-profit chain,” which draws the inextricable link between the front line and satisfied customers. (para.7)•For instance, all frontline workers at Cabela's, the outfitter famous for its massive retail shrines to hunting, fishing, and camping, partake in a free product-loaner program. (para.8)in the event of 如果...发生、倘若•Fred Taylor, who was plucked from the field by President Colleen C. Barrett to fill the role, coordinates information that's sent to all frontline reps in the event of major flight disruptions. (para.3)•e.g. In the event of heavy losses of the joint venture, failure of a party to perform its obligations under the contract and the articles of association, or force majeure, the contract may be terminated through consultation and agreement by the parties hereto.•如合营企业发生严重亏损、合同一方不履行合同和公司章程规定的义务、或遭遇不可抗力等因素，经合同各方协商同意，可终止合同。
学术英语综合第二单元
Do you agree or not?
▪ Profit maximization is the right goal for a business---- Adam Smith
2016年3·15晚会：共筑消费新生态
▪ 【曝光】“饿了么”惊现黑心作坊 看完你还会饿 么？
▪ 【曝光】制造用废钢料 这样的假牙你敢戴吗？ ▪ 【权威发布】跨境电商进口儿童用品超三成不合
Corporate Social Responsibility
▪ Definitions ▪ Corporate social responsibility (CSR) is
about how companies manage the business processes to produce an overall positive impact on society ▪ Corporate social responsibility (CSR) refers to a business practice that involves participating in activities that benefit sness Decisions
▪ Companies and people who behave in a socially responsible manner are much more likely to enjoy ultimate success than those whose actions are motivated solely by profits. Knowing the difference between right and wrong and choosing what is right is the foundation for ethical decision making. In many cases, doing the right thing often leads to the greatest financial, social, and personal rewards in the long run.
商务英语Chapter 2参考译文及答案
商务英语Chapter 2参考译文及答案In this chapter, we will provide a reference translation and answers for the exercises in Chapter 2 of your business English textbook. The translation and answers are presented in a clear and organized manner, ensuring a smooth reading experience. Please note that the following text does not contain any links or headings, as per your request.Translation:Text 1:Good morning, ladies and gentlemen. My name is John Smith, and I am the sales manager of XYZ Corporation. I would like to take this opportunity to introduce our new product line to all of you. Our company has been working tirelessly to develop innovative products that meet the needs of our customers, and I am proud to say that this new line is a result of those efforts. We believe that these products will greatly benefit your businesses, and we are excited to showcase them today. Thank you for your attention.Answer to exercise 1:John Smith introduces the new product line of XYZ Corporation and expresses his belief that the products will be beneficial for all attendees.Answer to exercise 2:The purpose of this talk is to provide information about the new product line of XYZ Corporation and generate interest among the audience.Text 2:Dear Mr. Johnson, I am writing to confirm the details of our upcoming meeting on Friday, September 15 at 2:00 PM. The meeting will be held in Conference Room A on the 9th floor of our office building. The agenda for the meeting includes a discussion on the new marketing strategy for our product launch and an update on the current sales figures. I kindly request that you come prepared with any relevant materials or data for these discussions. Please let me know if you have any questions or concerns. Thank you, and I look forward to meeting with you.Answer to exercise 1:The email confirms the date, time, and location of the upcoming meeting, as well as the agenda topics.Answer to exercise 2:The purpose of this email is to provide the necessary information about the meeting and request the recipient to come prepared with relevant materials.Text 3:To whom it may concern, I am writing to inquire about the availabilityof your products for wholesale purchase. I represent a retail company that specializes in home appliances, and we are interested in carrying your brand. Could you please provide me with information on the minimum order quantity, pricing, and any applicable discounts? Additionally, I would like to know if there are any exclusive distributorship opportunities in our area. Thank you for your attention to this matter, and I look forward to your prompt response. Best regards, Emily JohnsonAnswer to exercise 1:The email inquires about the availability of the products for wholesale purchase and asks for information on pricing, order quantity, and distributorship opportunities.Answer to exercise 2:The purpose of this email is to gather information about the availability of products for wholesale purchase and explore potential business opportunities with the company.。
商务英语2-国家开放大学电大学习网形考作业题目答案
商务英语2（科目代码：04010）一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。
1.—Morning, Daniel. Today I’d like to discuss the promotional events of our products with you.—________A.Hi, I agree with what you have just said.B.Good morning, Kevin. Nice to meet you, too.C.Ok. I think we should draw up a thorough plan, first.正确答案: C2.—As you know, I’m not quite familiar with how to shop online.—It’s a piece of cake! I’ll show you how to do it. ________A.First of all, you should find a good e-commerce site.B.Next, add the items in your shopping cart and place the order.C.Then compare the prices and features of the goods you like.正确答案: A3.—Uh, I think online shopping is very time-consuming.—________A.Why do you want to wait and shop in a long line?B.I somewhat agree with you, but not completely.C.Thank you for your time to be with me for the weekend.正确答案: B4.It can be aimed________individuals with select surfing behavior.A.toB.inC.at正确答案: C5.In my opinion, the first thing________is what tools we should use. (考点：不定式结构的用法)A.to be discussedB.discussedC.discussing正确答案: A6.—But why is it so much higher in this market?—______A.I don’t think I can follow the course.B.Sometimes things don’t go as expected.C.There are many rich people in this area.正确答案: C7.—We are now looking for agents to cover southern China.—Excellent. ______A.I’m very familiar with the market there.B.We are full of confidence in the Chinese market, too.C.Our target markets are large corporations and government agencies.8.—Ok, what are your initial thoughts on our computers in China? Is there a market?—______A.There is a computer shop around the corner to the right.B.Our current agent agreements are broken up into regions.C.I am very optimistic about the market opportunities in China.正确答案: C9.This is one of the main ways ______ a business learns what customers want.A.whichB.ofC.that正确答案: C10.As it is known that the aim of every business is to make ______profit as possible.A.as manyB.as muchC.more正确答案: B11.— _______—It will take at least three weeks.A.How soon will you finish our TV commercial?B.When will you finish our TV commercial？C.How long have you finished our TV commercial？正确答案: A12.— _______—Once a week.A.How soon will your department finish the meeting?B.How often does your department hold a meeting?C.How long will the department meeting last？正确答案: B13.— _______—We would like to get in with the fall publication, if possible.A.How much do you plan to spend on advertisement?B.Which edition would you like your advertisement to appear in?C.What do you want to say about your products in the advertisement?正确答案: B14.The Smart Color Laser Copier is comparable_______ professional editing.A.toB.onC.at正确答案: A15.Our advertising rates are_______ size and location.A.depended onB.put onC.based on16.—Is there any time requirement for registration?—_______within 30 days after we receive our business license.A.Sure. We will register withinB.Of course. We might registerC.Certainly.We should register正确答案: C17.— _______—In most cases, it is the total income received.A.What does taxable income refer to?B.Why do you want to know taxable income?C.When do you start to learn taxable income?18.—You want to know about the value added tax, don’t you?—_______A.Yes, you need to introduce it for me.B.Yes, could you give me a brief overview of it?C.Yes, you must tell it to me.正确答案: B19.Denial, do you know how to register ______ the taxation bureau now?A.onB.orC.with正确答案: C20.Mobile banking functions nearly _______ telephone banking.A.the same asB.as same asC.as the same正确答案: A21.— ______—It’s not bad. I have worked in this bank for two years and I love my current job.A.Could you do me a favor?B.How is everything going?C.What’s going on?正确答案: B22.—How about your friend, Li Yan? Does she work in the same department with you?—______A.She is fine, thank you, and you?B.She is fine, thank you, and she’ll be happy to see you again.C.She is an assistant auditor and works in the Auditing Department.正确答案: C23.—Do you mean that deposits and withdrawals are posted to my account immediately?—______A.Yes, we process cash transactions during the working day.B.Yes, we process cash transactions on the second day.C.Yes, we process cash transactions as soon as they take place.正确答案: C24.I have just ______ some dollars into Renminbi.A.been changedB.changedC.been changing正确答案: B25.Online computer systems help us provide a ______ service to our customers.A.speedB.speedyC.speedily正确答案: B26.—But in your case, we strongly recommend War Risks and WPA.—_________A.OK, then please cover both War Risks and WPA for us.B.Well, that rate is acceptable. Thanks.C.But the extra premium is for buyer’s account.正确答案: A27.—Can we discuss the question of commodity inspection?—_________A.OK. As an integral part of the contract, the inspection of goods is particularly important.B.We would prefer to re-inspect goods at the unloading port.C.But there might be some dispute over the results of inspection.正确答案: A28.—Now shall we move on to the next question?—_________A.Thank you for questions on the commodity inspection.B.Importers must have the right to re-inspect goods upon arrival.C.Sure. Let’s talk about thetime of shipment and payment.正确答案: C29.The sandbags stopped her property from_________A.to be floodingB.being floodedC.being flooding正确答案: B30.Who _________the inspection certificate?A.publishesB.issuesC.suggests正确答案: B31.—So could you make an exception and accept D/P?—__________________________A.I shall tell you frankly it would drastically increase our risk.B.Thanks, we are inclined to accept your price.C.We have already tried our best.正确答案: A32.—Is it possible to find alternative payment terms for this order?—__________________________A.I’m afraid not. We insist on a letter of credit.B.No, I think the price is reasonable.C.I can’t be of any help in this respect.正确答案: A33.—I’m afraid the goods we received yesterday are short of weight.—__________________________A.I’m afraid we really couldn’t accept that.B.I suggest maybe should check it again.C.I’m sorry to say the shipment didn’t turn out to be satisfactory.正确答案: C34.We won’t entertain your claim _______ the inspection certification from the Commodity Inspection Bureau.A.unless you will haveB.unless you don’t haveC.unless you have正确答案: C35.The company owns branches not only in Europe _______ in North America.A.butB.but alsoC.as well as正确答案: B36.—I’d like to have credit information about my corporate partner in Australia.—________A.Well, our department deals with all kinds of consultant service.B.Please call me at any time, if you have any questions.C.I have something wrong with the credit of my cooperate partner.正确答案: A37.—What do I have to do to get the credit information of our corporate partner?—________A.OK, we will pass on the report to you as soon as we get it.B.It’s not complicated. Just fill in a form and sign it.C.For our long-term clients, we only charge some direct fees.正确答案: B38.—How can people avoid food contamination nowadays?—________A.People should have balanced food to get different nutrients they need.B.I agree with you on this point, and we should pay more to attention to food safety.C.The government should set strict rules to standardize the production of food.正确答案: C39.Nowadays, more and more attention is being paid ______ “Business Ethics”.B.forC.of正确答案: A40.______it may lead to, they always pursue the profit maximization.A.No matter whereB.No matter whatC.No matter how正确答案: B二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。
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Unit 2 Business EthicsDoing Well by Doing Good谢娟Joanne西南财经大学· 经贸外语学院School of Foreign Languages for Business, Southwestern University of Finance and Economics 中国大学MOOCLearning Objectives•Case study: IBM social responsibility-the CSC assignment •Business study: Attaining sustainable growth through corporate social responsibility•Language study: Words and expressions related to business ethicsTo love our neighbor as ourselves is such a truth for regulating human society, that by that alone one might determine all the cases in social morality.‒John Locke 1632-1704British philosopherDoing Well by Doing GoodIs business ethics an oxymoron?Make profit vs. Give backWhat is IBM CSC? IBM企业全球志愿服务队•Building a smarter city in Katowice, Poland•Supporting fair pricing for small farmers in India•Powering HIV/AIDS education in Tanzania•Assisting innovation and entrepreneurship inChengdu, China•Offering financial, healthcare, and literacyassistance in NigeriaIBM CSC: OverviewWhere did the CSC start?•IBM Corporate Service Corps•Launched in 2008•Global Citizen’s Portfolio for global leadersA Major Advance of CSR•A major advance of corporate social responsibility (CSR)•Non-traditional philanthropy•Social engagementWhy does IBM launch the CSC? Three-dimension Value•IBM: Leaders/employees/markets, a globally integrated enterprise•Communities: IT and business improvements•IBMers: Cultural and marketplace literacy/experienceImpact: Who benefited? (updated)•275teamsIt keeps counting!!•40countries•$70 million in market value•over 1000projectsImpact: How far has it reached?•Scope:Disaster recovery, basic infrastructure, economic development, business processes, information andcommunication technologies, healthcare, transportation •Broadening: Corporate Service Corps Executive (CSCE)•Influence: A global movement among multinationalsJP Morgan Chase, FedEx, Dow CorningUnderstanding Business Ethics and CSRWhat is business ethics?• A form of applied/professional ethics: Individuals & firms •Non-economic concern•Ethical code/social responsibility charters: Norms, values •Stakeholders–Consumers–Workers–Shareholders–SocietyCompanies talk about business ethics•Describe social responsibility in terms of philanthropy •Don’t understand stakeholders’ expectationCSR: Corporate Social Responsibility•Corporate citizenship: Creating value or compliance with the laws and regulations•“Companies can differentiate their brands and reputations as well as their products and services if they take responsibility for the well-being of the societies and environments in which they operate.”(Source: Attaining sustainable growth through corporate social responsibility By George Pohle and Jeff Hittner)Is it hard to gain good reputation?•Present: Internet connectivity brings about social change •Impact for business: CSR from cost to growth•New CSR: Investment to create value•Sustainable strategy:–Improvement of product and services–Growth of market–The development of professional skills–Better communityHow to develop a sustainable CSR strategy?Integrated CSR Strategy•Legal operation and compliance•Strategic philanthropy•Values-based self-regulation•Efficiency•Growth platformIBM CSC: Pro Bono•Global Citizen's Portfolio: Self-regulation •Company values and culture•Pro bono: Platform for talent growth •Local market expansionIBM: World Community Grid•Leading technologies for humanitarian research •Meeting global challenges•Feedback on its performanceThe CSR Profile•Collaborate–Customers–Business partners–Employees–Information •Integrate–Supply chain processes–Products and services–Business prioritiesLanguageStudyReading: IBM Corporate Service Corps –Overview•disperse/deploy/dispatch•high-performing •launch •portfolioLanguage Study•engagement •philanthropy•emerging•executivedisperse/deploy/dispatch 派遣v.E.g.✓The company disperses small teams of high-performing employees, for weeks at a time, to help communities around the world address economic and societal challenges. (para.2)✓In 2010, IBM created a variant of the program to deploy more senior executives on more advanced engagements. (para.8)✓Over the next three years, it plans on dispatching teams of CSCE-level IBMers to 100 cities. (para.9)•disperse （四处）分布•dispatch 调遣（人员；物资）•deploy 部署（军队）; redeploy v. 调动•This overseas post requires constant redeployment among south-east Asian countries. Are you willing to take it?high-performing 高效能的adj.E.g.The company disperses small teams of high-performing employees, for weeks at a time, to help communities around the world address economic and societal challenges.(para.2)•high-performance 高效能（产品/员工）•performance 业绩；绩效–performance review 业绩考核–performance appraisal 业绩评估–performance-related pay rises 与业绩挂钩的加薪•At the highest executive levels, earnings andperformance aren't always correlated.在最高管理层，收入与工作表现并不总是相关的。