Chapter One An Introdcution to Marketing
Chapter One Introduction商法翻译!! 2
Chapter One Introduction第一章绪论1. International business law1。
国际商业法2. internationality2。
国际性3. International treaties and conventions3。
国际条约和公约4. International Trade Customs and Usages4。
国际贸易惯例5. the principle of party autonomy5。
当事人意思自治原则6. UN Convention on Contracts for the International Sale of Goods (CISG) (1980)6。
联合国国际货物销售合同公约（公约）的货物（1980）《联合国国际销售合同公约》《联合国国际销售合同公约》7. Convention on International Bill of Exchange and International Promissory Note of the United Nations 《联合国国际汇票和国际本票公约》7。
比尔的国际公约和国际本票联合国《联合国国际汇票和国际本票公约》8. Convention on the Recognition and Enforcement of Foreign Arbitral Awards8。
关于承认和执行外国仲裁裁决《承认与执行外国仲裁裁决公约》《承认与执行外国仲裁裁决公约》9. International Rules for the Interpretation of Trade Terms (2000) 《国际贸易术语解释通则》9。
国际贸易术语解释通则（2000）《国际贸易术语解释通则》10. Uniform Customs and Practice for Documentary Credits (UCP600) 《跟单信用证统一惯例》10。
美国税务会计试题连答案-第1单元
Prentice Hall's Federal Taxation 2013 Individuals, 26e (Pope)Chapter I1 An Introduction to Taxation1) The tax law encompasses administrative and judicial interpretations, such as Treasury regulations, revenue rulings, revenue procedures, and court decisions, as well as statutes.Answer: TRUEPage Ref.: I:1-24Objective: 62) Generally, tax legislation is introduced first in the Senate and referred to the Senate Finance Committee. Answer: FALSEExplanation: A tax bill is introduced in the House and referred to the Ways and Means Committee.Page Ref.: I:1-24Objective: 73) The Internal Revenue Service is the branch of the Treasury Department responsible for administering the federal tax law.Answer: TRUEPage Ref.: I:1-26Objective: 84) Generally, the statute of limitations is three years from the later of the date the tax return is filed or the due date.Answer: TRUEPage Ref.: I:1-28Objective: 85) Arthur pays tax of $5,000 on taxable income of $50,000 while taxpayer Barbara pays tax of $12,000 on $120,000. The tax is aA) progressive tax.B) proportional tax.C) regressive tax.D) None of the above.Answer: BExplanation: B) The tax rate is proportional because the 10% tax rate applies to both taxpayers regardless of their income level.Page Ref.: I:1-4; Example I:1-3Objective: 26) Which of the following taxes is progressive?A) sales taxB) excise taxC) property taxD) income taxAnswer: DExplanation: D) The income tax rates increase as a taxpayer's taxable income rises.Page Ref.: I:1-47) Which of the following taxes is proportional?A) gift taxB) income taxC) sales taxD) Federal Insurance Contributions Act (FICA)Answer: CExplanation: C) A sales tax is assessed at a fixed rate of the purchase amount, based on state and local law.Page Ref.: I:1-4 and I:1-11; Topic Review I:1-1Objective: 28) Which of the following taxes is regressive?A) Federal Insurance Contributions Act (FICA)B) excise taxC) property taxD) gift taxAnswer: AExplanation: A) For upper income wage earners, the Social Security tax ceases at a maximum wage base. For 2012, wages over $110,100 are not subject to the Social Security tax.Page Ref.: I:1-4 and I:1-11; Topic Review I:1-1Objective: 29) Sarah contributes $25,000 to a church. Sarah's marginal tax rate is 35% while her average tax rate is 25%. After considering her tax savings, Sarah's contribution costsA) $6,250.B) $8,750.C) $16,250.D) $18,750.Answer: CExplanation: C) [$25,000 × (100% - 35%)] = $16,250Page Ref.: I:1-5; Example I:1-4Objective: 210) Helen, who is single, is considering purchasing a residence that will provide a $28,000 tax deduction for property taxes and mortgage interest. If her marginal tax rate is 25% and her effective tax rate is 20%, what is the amount of Helen's tax savings from purchasing the residence?A) $5,600B) $7,000C) $21,000D) $22,400Answer: BExplanation: B) $28,000 × .25 marginal rate = $7,000 tax savings.Page Ref.: I:1-5; Example I:1-4Objective: 211) Charlotte pays $16,000 in tax deductible property taxes. Charlotte's marginal tax rate is 28%, effective tax rate is 22% and average rate is 25%. Charlotte's tax savings from paying the property tax isB) $4,000.C) $4,480.D) $11,520.Answer: CExplanation: C) $16,000 × 0.28 = $4,480Page Ref.: I:1-5; Example I:1-4Objective: 212) Anne, who is single, has taxable income for the current year of $38,000 while total economic income is $43,000 resulting in a total tax of $5,625. Anne's average tax rate and effective tax rate are, respectively,A) 14.80% and 13.08%.B) 13.08% and 14.80%.C) 11.58% and 13.08%.D) 14.80% and 13.65%.Answer: AExplanation: A) $5,625 ÷ $38,000 = 0.1480$5,625 ÷ $43,000 = 0.1308Page Ref.: I:1-6; Example I:1-5Objective: 213) The unified transfer tax systemA) imposes a single tax upon transfers of property during an individual's lifetime only.B) imposes a single tax upon transfers of property during an individual's life and at death.C) imposes a single tax upon transfers of property only at an individual's death.D) none of above.Answer: BExplanation: B) The gift (transfers during life) tax and estate (transfers after death) tax systems are unified.Page Ref.: I:1-7Objective: 314) When property is transferred, the gift tax is based onA) replacement cost of the transferred property.B) fair market value on the date of transfer.C) the transferor's original cost of the transferred property.D) the transferor's depreciated cost of the transferred property.Answer: BExplanation: B) The gift tax is based on the property's fair market value on the date of transfer.Page Ref.: I:1-8Objective: 315) Paul makes the following property transfers in the current year:• $22,000 cash to his wife• $34,000 cash to a qu alified charity• $220,000 house to his son• $3,000 computer to an unrelated friendThe total of Paul's taxable gifts, assuming he does not elect gift splitting with his spouse, subject to theunified transfer tax isA) $207,000.B) $223,000.C) $245,000.D) $279,000.Answer: AExplanation: A) $220,000 - $13,000 = $207,000. The gift to the unrelated friend is below the $13,000 annual gift tax exclusion. The gifts to his wife and to the charity are not subject to gift tax.Page Ref.: I:1-8; Example I:1-6Objective: 316) Charlie makes the following gifts in the current year: $40,000 to his spouse, $30,000 to his church, $18,000 to his nephew, and $25,000 to a friend. Assuming Charlie does not elect gift splitting with his wife, his taxable gifts in the current year will beA) $13,000.B) $17,000.C) $25,000.D) $40,000.Answer: BExplanation: B) ($18,000 - $13,000) + (25,000 - $13,000) = $17,000. The gift to his spouse and the charitable gift are not subject to gift taxes.Page Ref.: I:1-8; Example I:1-6Objective: 317) Shaquille buys new cars for five of his friends. Each car cost $70,000. What is the amount of Shaquille's taxable gifts?A) $0B) $285,000C) $337,000D) $350,000Answer: BExplanation: B) (5 × $70,000) - (5 × $13,000) = 285,000Page Ref.: I:1-8; Example I:1-6Objective: 318) In 2012, an estate is not taxable unless the sum of the taxable estate and taxable gifts made after 1976 exceedsA) $1,500,000.B) $2,000,000.C) $3,500,000.D) $5,000,000.Answer: DExplanation: D) The unified credit equivalent for estate and gift taxes is $ 5,000,000 for 2011.Page Ref.: I:1-9; Example I:1-7Objective: 319) Eric dies in the current year and has a gross estate valued at $6,500,000. The estate incurs funeral and administrative expenses of $100,000 and also pays off Eric's debts which amount to $250,000. Ericbequeaths $600,000 to his wife. Eric made no taxable transfers during his life. Eric's taxable estate will beA) $550,000.B) $5,550,000.C) $6,150,000D) $6,500,000.Answer: BExplanation: B) ($6,500,000 - $100,000 - $250,000 - $600,000) = $5,550,000Page Ref.: I:1-10; Example I:1-8Objective: 320) Thomas dies in the current year and has a gross estate valued at $3,000,000. During his lifetime (but after 1976) Thomas had made taxable gifts of $400,000. The estate incurs funeral and administrative expenses of $100,000 and also pays off Thomas' debts which amount to $300,000. Thomas bequeaths $500,000 to his wife. What is the amount of Thomas' tax base, the amount on which the estate tax is computed?A) $2,100,000B) $2,500,000C) $2,600,000D) $3,400,000Answer: BExplanation: B) ($3,000,000 - $100,000 - $300,000 - $500,000 = $2,100,000 taxable estate + $400,000 gifts = $2,500,000 tax base)Page Ref.: I:1-10; Example I:1-8Objective: 321) Which of the following statements is incorrect?A) Property taxes are levied on real estate.B) Excise taxes are assessed on items such as gasoline and telephone use.C) Gift taxes are levied on the recipient of a gift.D) The estate tax is based on the fair market value of property at death or the alternate valuation date. Answer: CExplanation: C) Gift taxes are levied on the donor of a gift, not the recipient.Page Ref.: I:1-8 through I:1-10Objective: 322) Denzel earns $120,000 in 2012 through his job as a sales manager. What is his FICA tax?A) $6,364B) $8,566C) $6,780D) $9,180Answer: AExplanation: A) (110,100 × .042) + (120,000 × .0145) = $6,364Page Ref.: I:1-11Objective: 323) Martha is self-employed in 2012. Her business profits are $140,000. What is her self-employment tax?A) $17,700B) $15,510C) $21,420D) None of the above.Answer: BExplanation: B) (110,100 × .104) + (140,000 × .029) = $15,510Page Ref.: I:1-11Objective: 324) Which of the following is not one of Adam Smith's canons of taxation?A) equityB) convenienceC) certaintyD) paid by all citizensAnswer: DExplanation: D) Smith's canons of taxation are equity, certainty, convenience and economy.Page Ref.: I:1-11Objective: 425) Horizontal equity means thatA) taxpayers with the same amount of income pay the same amount of tax.B) taxpayers with larger amounts of income should pay more tax than taxpayer's with lower amounts of income.C) all taxpayers should pay the same tax.D) none of the above.Answer: AExplanation: A) Horizontal equity means that taxpayers with the same amount of income pay the same amount of tax.Page Ref.: I:1-12Objective: 426) Vertical equity means thatA) taxpayers with the same amount of income pay the same amount of tax.B) taxpayers with larger amounts of income should pay more tax than taxpayer's with lower amounts of income.C) all taxpayers should pay the same tax.D) none of the above.Answer: BExplanation: B) Vertical equity means that taxpayers with larger amounts of income should pay more tax than taxpayer's with lower amounts of income.Page Ref.: I:1-12Objective: 427) Which of the following is not an objective of the federal income tax law?A) Stimulate private investment.B) Reduce employment.C) Encourage research and development activities.D) Prevent taxpayers from paying a higher percentage of their income in personal income taxes due to inflation.Answer: BExplanation: B) Reduction of unemployment is an objective.Page Ref.: I:1-14 and I:1-15Objective: 428) Which of the following is not a social objective of the tax law?A) prohibition of a deduction for illegal bribes, fines and penaltiesB) a deduction for charitable contributionsC) an exclusion for interest earned by large businessesD) creation of tax-favored pension plansAnswer: CExplanation: C) There is no exclusion for interest income earned by large businesses.Page Ref.: I:1-15Objective: 429) Which of the following is not a taxpaying entity?A) CorporationB) PartnershipC) IndividualD) All of the above are taxpayers.Answer: BExplanation: B) A partnership is a flow-through entity.Page Ref.: I:1-17 through 23Objective: 530) All of the following are classified as flow-through entities for tax purposes exceptA) partnerships.B) C corporations.C) S corporations.D) limited liability companies.Answer: BExplanation: B) A C corporation is a taxpaying entity.Page Ref.: I:1-17Objective: 531) Rocky and Charlie form RC Partnership as equal partners. Rocky contributes $100,000 into RC while Charlie contributes real estate with a fair market value of $100,000. During the current year, RC earned net income of $600,000. The partnership distributes $200,000 to each partner. The amount that Rocky should report on his individual tax return isA) $0.B) $100,000.C) $200,000.D) $300,000.Answer: DExplanation: D) Rocky must report 50% × $600,000 or $300,000, his share of partnership net income. The distribution of $200,000 is not taxable but rather nontaxable return of capital reducing Rocky's basis ($100,000 original investment + $300,000 share of income) by $200,000 to $200,000.Page Ref.: I:1-21; Example I:1-18Objective: 532) AB Partnership earns $500,000 in the current year. Partners A and B are equal partners who do not receive any distributions during the year. How much income does partner A report from the partnership?A) $0B) $250,000C) $500,000D) None of the above.Answer: BExplanation: B) $500,000 × .5 = $250,000Page Ref.: I:1-21; Example I:1-18Objective: 533) In an S corporation, shareholdersA) are taxed on their proportionate share of earnings.B) are taxed only on dividends.C) may allocate income among themselves in order to consider special contributions.D) are only taxed on salaries.Answer: AExplanation: A) Similar to partners in a partnership, S corporation shareholders are taxed on their proportionate share of the income earned by the corporation, regardless of distribution payments.Page Ref.: I:1-22Objective: 534) All of the following statements are true exceptA) the net income earned by a sole proprietorship is reported on the owner's individual income tax return.B) the net income of an S corporation is subject to double taxation because it is taxed at the entity level and dividends paid from the S corporation to individual shareholders are also taxed.C) the net income of C corporation is subject to double taxation because it is taxed at the entity level and dividends paid from the C corporation to individual shareholders is also taxed.D) LLCs are generally taxed as partnerships.Answer: BExplanation: B) An S Corporation is a flow-through entity, not a taxable entity. The items of income/loss are allocated to each shareholder who pays tax on the items on his or her individual income tax return. Page Ref.: I:1-17 through 23Objective: 535) Which of the following is not an advantage of a limited liability company (LLC)?A) limited liability for all members of a LLCB) ability to choose between taxation as a partnership or corporationC) double taxationD) All of the above are advantages of an LLC.Answer: CExplanation: C) A business operated as an LLC is a flow-through entity so it is not subject to double taxation.Page Ref.: I:1-22 and I:1-23Objective: 536) What is an important aspect of a limited liability partnership?A) It is the same as a limited partnership where the general partner has unlimited liability.B) A partner has unlimited liability arising from his or her own acts of negligence or misconduct or similar acts of any person under his or her direct supervision, but does not have unlimited liability in other matters.C) All partners have limited liability regarding all partnership activities.D) All partners have unlimited liability.Answer: BExplanation: B) A partner in an LLP remains responsible for his or her own actions, or those under his supervision, but is not liable for the actions of other partners.Page Ref.: I:1-23Objective: 537) The term "tax law" includesA) Internal Revenue Code.B) Treasury Regulations.C) judicial decisions.D) all of the above.Answer: DExplanation: D) The Code is a legislative source; the Regulations are an administrative source, and judicial decisions are judicial sources of tax law.Page Ref.: I:1-24Objective: 638) Which of the following serves as the highest authority for tax research, planning, and compliance activities?A) Internal Revenue CodeB) Income Tax RegulationsC) Revenue RulingsD) Revenue ProceduresAnswer: AExplanation: A)The Internal Revenue Code is the law passed by Congress. The other documents provide guidance in applying the law.Page Ref.: I:1-24Objective: 639) All of the following are executive (administrative) sources of tax law exceptA) Internal Revenue Code.B) Income Tax Regulations.C) Revenue Rulings.D) Revenue Procedures.Answer: AExplanation: A) The Internal Revenue Code is a legislative source.Page Ref.: I:1-24 and Topic Review I:1-3Objective: 640) Which of the following steps, related to a tax bill, occurs first?A) signature or veto by the President of the United StatesB) consideration by the SenateC) consideration by the House Ways and Means CommitteeD) consideration by the Joint Conference CommitteeAnswer: CExplanation: C) Most tax legislation originates in the House of Representatives and is then referred to the House Ways and Means Committee.Page Ref.: I:1-24Objective: 741) A tax bill introduced in the House of Representatives is thenA) referred to the House Ways and Means Committee for hearings and approval.B) referred to the full House for hearings.C) forwarded to the Senate Finance Committee for consideration.D) voted upon by the full House.Answer: AExplanation: A) Most tax legislation originates in the House of Representatives and is then referred to the House Ways and Means Committee.Page Ref.: I:1-24Objective: 742) When new tax legislation is being considered by Congress,A) the tax bill will usually originate in the Senate.B) different versions of the House and Senate bills are reconciled by the Speaker of the House and the President of the Senate.C) different versions of the House and Senate bills are reconciled by a Joint Conference Committee.D) after the President of the U.S. approves a tax bill, the Joint Conference Committee must then vote on passage of the bill.Answer: CExplanation: C) The Joint Conference Committee reconciles the House and Senate bills.Page Ref.: I:1-25Objective: 743) The Senate equivalent of the House Ways and Means Committee is the SenateA) Joint Committee on Taxation.B) Ways and Means Committee.C) Finance Committee.D) Joint Conference Committee.Answer: CExplanation: C) The Senate Finance Committee considers tax legislation.Page Ref.: I:1-25Objective: 744) When returns are processed, they are scored to determine their potential for yielding additional tax revenues. This program is calledA) Taxpayer Compliance Measurement Program.B) Discriminant Function System.C) Standard Audit Program.D) Field Audit Program.Answer: BPage Ref.: I:1-27Objective: 845) Which of the following individuals is most likely to be audited?A) Lola has AGI of $35,000 from wages and uses the standard deduction.B) Marvella has a $145,000 net loss from her unincorporated business (a horse farm). She also received $350,000 salary as a CEO of a corporation.C) Melvin is retired and receives Social Security benefits.D) Jerry is a school teacher with two children earning $45,000 a year. He also receives $200 in interest income on a bank account.Answer: BExplanation: B) Of those listed, the taxpayer with investments or trade or business expenses that produce significant losses, Marvella, is more likely to be audited.Page Ref.: I:1-27Objective: 846) Alan files his 2011 tax return on April 1, 2012. His return contains no misstatements or omissions of income. The statute of limitations for changes to the return expiresA) April 1, 2014.B) April 15, 2015.C) April 15, 2016.D) The statute of limitations never expires.Answer: BExplanation: B) The three-year statute applies.Page Ref.: I:1-28Objective: 847) Peyton has adjusted gross income of $20,000,000 on his 2011 tax return, filed April 15, 2012. He accidentally failed to include $200,000 that he received for a television advertisement. How long does the IRS have to audit Peyton's federal tax return?A) until April 15, 2014B) until April 15, 2015C) until April 15, 2018D) The IRS can audit Peyton's return at any future date.Answer: BExplanation: B) The omission does not meet the 25% of reported income level, so the three-year statute still applies. Since the omission was accidental, the rules for fraud do not apply.Page Ref.: I:1-28Objective: 848) Latashia reports $100,000 of taxable income on her 2011 tax return, filed April 15, 2012. She omits $30,000 of income, but the error was not fraudulent. When does the statute of limitations for examining her tax return expire?A) April 15, 2015B) April 15, 2016C) April 15, 2018D) It never expires.Answer: CExplanation: C) The six-year statute applies since over 25% of income was omitted.Page Ref.: I:1-28Objective: 849) The IRS must pay interest onA) all tax refunds.B) tax refunds paid later than 30 days after the due date.C) tax refunds paid later than 45 days after the due date.D) The IRS never pays interest on tax refunds.Answer: CPage Ref.: I:1-28; Example I:1-27Objective: 850) Kate files her tax return 36 days after the due date. When she files the return, she sends a check for $2,000 which is the balance of the tax owed by her. Kate's penalty for failure to file a return will beA) 0.5% per month (or factor thereof) up to a maximum of 25%.B) 5% per month (or factor thereof) up to a maximum of 25%.C) 20% per month (or factor thereof).D) none of the above.Answer: BExplanation: B) The penalty for failure to file is 5% per month up to 25%.Page Ref.: I:1-28Objective: 851) What are the correct monthly rates for calculating failure to file and failure to pay penalties?Answer: CExplanation: C) The penalty for failure to file is 5% per month up to 25%. The failure to pay penalty is.0.5% per month up to 25%.Page Ref.: I:1-28 and I:1-29Objective: 852) Which is not a component of tax practice?A) providing clients tax refund advance loansB) tax researchC) tax planning and consultingD) complianceAnswer: APage Ref.: I:1-29Objective: 9。
商务英语写作1
production, ask him to give consideration to the delivery schedule. If you speak to Mr. Wood about production, ask him to consider the delivery schedule. We require furniture which is of the new type. We require new type furniture.
Business Correspondence
Chapter One Introduction To The Course
What is communication
Communication is the process of exchanging information and meaning between or among people through a common system of symbols, signs and behaviors.
It is sincere, tactful, thoughtful and appreciative. In order to make courtesy, try to avoid irritating,
offensive, or belittling statements. To answer letters promptly Your letter is not clear at all. I can’t understand it. If I understand your letter correctly, …..
《国际贸易实务与操作》Chapter 1
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Section 1 Forms of International Business
Based on the methods of entering a foreign market, international business can be classified into three broad categories: trade, intellectual property rights and international licensing agreements, and foreign direct investment.
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Section 1 Forms of International Business
Government Controls over Trade Tariffs are import duties or taxes imposed on goods entering the customs territory of a nation. Nontariff barriers are all barriers to importing or exporting other than tariffs. One form of nontariff barrier is the technical barrier to trade, or product standard． Another type is export control.
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Section 1Forms of International Business
The exchange of technology and manufacturing know-how between firms in different countries through licensing agreements is known as technology transfer. Franchising is a popular form of licensing. The franchisee is allowed to use a trade name or trademark in offering goods or services to the public in return for a royalty based on a percentage of sales or other fee structure.
从目的论角度看电影字幕翻译—以电影《功夫熊猫》为例
本科生毕业论文题目：On the Film Subtitles Translation of Kong Fu Panda -- From the Perspective of Skopostheorie 从目的论角度看电影字幕翻译—以电影《功夫熊猫》为例装订线Acknowledgements First and foremost I am grateful to all my teachers especially to Prof. Zhang Mr.Yuxiang，SunBo my supervisor who have helped me in the process of writing thisthesis. They have taken great pains to read several drafts of my thesis made lots ofcorrections and offered many critical comments and valuable suggestions. Here I’dlike to express my deepest gratitude to them. I must give my thanks to my supervisor Mr. SunBo. He generously gave me hishelp and instructions in the whole process of thesis-writing. Without his tremendoushelp and guidance I could not have completed the present study. I also want to give my sincere thanks to my roommates Luo Yuehan ZhangChuyue and Wu Qiong for their supports and care in the tough days. I got through thedays of hardness and they always brought me happiness during the thesis writing. Most importantly I should thank my dear parents. They gave me numeroussupports and encouragement in my college life. I Abstract During the recent decades the researches of subtitle translation mainly focus onmeaning and grammar of film subtitle translation. This paper attempts to analyze thefactors influencing film subtitle translation especially English film subtitletranslated into Chinese. Skopostheorie adopts a functionalist approach and ana1yzes the factors thataffect the choice of film subtitles translation strategies and then to instruct thetranslation of the film subtitles in the translation process. As a kind of translationfilm subtitle translation is constrained by space time the intention of director andaudience’s expectations and has its unique characteristics. In this thesis the first chapter introduces the research background. The secondchapter reviews the film subtitle translation and Skopotheorie. The third chapteranalyzes the feasibility of applying Skopotheprie in subtitle translation fromdifferent aspects. Chapter four is the main part of the thesis which analyzes theSkopotheorie adopted in subtitle translation of Kong Fu Panda. Chapter five is theconclusion part which sums up this thesis points out the limitation of the study andgives some suggestions for the future study.Key words: subtitle translation Skopotheorie translation strategies Kong fu Panda II 摘要在过去的几十年里，电影字幕翻译主要研究在意思和语法上的内容。
Real_Estate_Marketing
In Part II: Online Marketing you’ll learn how to make sure that buyers and sellers will find you online.
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TIP 3: THINK COLOR
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TIP 4: A PICTURE IS WORTH A THOUSAND WORDS . . .
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TIP 5: . . . BUT WORDS MATTER TOO
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TIP 6: SEO!
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SEO DO’S
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SEO DON’TS
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TIP 7: MY BRAIN HURTS! DON’T MAKE USERS THINK TOO HARD
PART II: ONLINE MARKETING
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CHAPTER 9: YOUR WEBSITE
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10 TIPS TO MAXIMIZE THE EFFECTIVENESS OF YOUR WEBSITE
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TIP1: START WITH YOUR GOAL
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TIP 2: MAP IT OUT
In this info-packed e-book you’ll find the tools you need to thrive as a real estate agent – even in today’s tough market. The tools to generate new leads, convert those leads into clients, and keep those clients as repeats and referrals. To win.
Chapter 1 How to Introduce One's Products
Chapter One How to Introduce One’s ProductsDialogue 1:A: W e are really quite impressed by your product. But we have some questions about the after-sale service.B: I’m glad you asked about that. Please take a look at our organization chart.A: I see you have several regional offices in the USA. Are they all equipped to provide repair service?B: Y es. Fully-trained engineers staff each office. If any trouble arises, we can deal with it promptly. Repairs take a maximum of 10 days.A: How long is the warranty?B: The main mechanism carries a three-year warranty. Any peripheral equipment is guaranteed for 1 year. Within the warranty periods, all repairs are free.A: What about after the warranty expires?B: All repairs are billed at cost.Dialogue 2:A: Fir st of all, let me tell you a little bit about our product, “Colleen”.Colleen is a revolutionary new building material. It is very easy to assemble and has a reasonable price. The particulars are given in this brochure.B: How does Colleen compare in cost performance to Duraface?A: It is difficult to judge by a single standard. Colleen is more expensive than Duraface, but definitely offers a higher level of performance and esthetics.B: What kind of end uses does Colleen go into?A: It can be used in most conventional horizontal and vertical areas in residential houses and can also be used in high-rise buildings.B: How does the color of Colleen hold up over a period of time?A: It holds up quite well. The outdoor exposure tests show that it is superior to others.B: I wonder whether it can be bent and joined to other materials.A: Y es, it can be bent to a certain extent, and normal adhesives can be used. B: How strong is it against stains?A: It is not easily stained, and, even if it is, stains can be removed by a simple wipe with a cloth.B: Y ou have told us about the merits of Colleen. Now, I would like to ask you about its shortcomings.A: To be frank, there is not much that comes to mind. While it does burn when subject to flames, almost everything burns eventually.W e are really quite impressed by your product.=Y our product is quite ____________.=Y our product has _____________________________ us.impress: vt.使铭记, 印入心中; 使得深刻印象; 打动(常用被动语态)be impressed byafter-sale service: 售后服务e.g. Man y consumers have turned to the Consumers’ Association for help,complaining about the company’s poor after-sale service.organization chart:组织图表，组织系统图chart: n.图, 图表, 示意图e.g. detail flow chart详细流程图operational chart工作[业务, 操作]图表, 作业流程图equip: vt.1.装备, 配备, 装束2.使做好准备, 训练; 使具备(with)e.g. The training is aimed at equipping the workers with the necessary skills.fully-trained: adj.训练有素的=well-trainedIf any trouble arises:如果有任何问题发生arise: vi.出现，发生e.g. It’s stipulated in the contract that the buyer is entitled to cancel thewhole deal if any delay in shipment arises.staff: vt.给...配备职员,作…的雇员,雇[聘]用职员e.g. This family-owned factory is staffed with 50 employees.n.全体职员e.g. a staff member (=a member of the staff)职员之一Repairs take a maximum of 10 days.维修时间最多10天。
Chapter+I+++An+Introduction+to+Negotiati...
Chapter I An Introduction to NegotiationPart I. What1) Definition:It is a process of bargaining (giving and taking) in order to arrive at an agreement or compromise on a matter, which takes place in everyday life when two or more people have conflicting interests and they want to reach a common solution that benefits them both (maintain relations)2) Negotiation is the game of life and businessNegotiation is something we all do - like it or not - all dayBusiness is negotiation.Part II. WhyDemandPart III. How1. ProcessPre-negotiationEnvironmental factors: Political, Economic, Legal, and CulturalGathering of information: The negotiators, the third partyFace-to-face negotiationClaiming value, creating value, overcoming barriers to agreementPost-negotiation2. Setting objectives3. Basic rules1). Focus on interests first, and positions second.2). Build trust.3). Listen.4). Probe.5). Challenge everything.6). Be patient.7). Don't make the first move.8). Don't accept the first offer.9). Don't make unilateral concessions.Chapter VII The General Procedures of International Business NegotiationPart I Preparing Stage1. Assessment of situation (See chapter VI)1) Assessment of environmental factors2) Assessment of negotiators, the third party2. Analysis on Agenda1) What is agenda?Formal agendaInformal agenda2) Arrangements of agendaa) TimeWhen arrange time, we should see:How well we prepare the negotiationNegotiators body conditionWhat the issue is, major issue or minor issueThe timing of our negotiators presentationb) Locationhost placethe other‟s placethe third placec) Considering participantsSending negotiators with equivalent positions of the other sideChief negotiator, specialist/technician,d) Setting negotiation issuesanalysis on the issues: major issue, minor issue, links on these issues3. Concession strategyFour Strategies for Making ConcessionsLabel your concessionsCase study: a manager‟s negotiation with employee on salary increase2. Demand and define reciprocityCase study: IT firm and a clientThis isn't easy for us, but we've made some adjustments on price to accommodate your concerns. We expect that you are now in a better position to make some changes to the project deadlines. An extra month would help us immeasurablyMake contingent concessionsCase study:We can provide additional support but only if you agree to purchase some of the following additional services," or, "This is literally the best we can do on price right now. But if you can adjust some of your demands, we might be able to reopen the price issue."4. Make concessions in installmentsCase study:Which of these scenarios would make you happier?Scenario A:While walking down the street, you find a $20 bill.Scenario B:While walking down the street, you find a $10 bill. The next day, on a different street, you find another $10 bill.Part II Face-to-face negotiationIt usually involves four stages:Non-task sounding / Relationship BuildingInformation Exchange (claiming value)Persuasion (creating values)Compromise/concession (overcoming barriers)Part III. Post-negotiationRatificationImplementationChapter VIII Tactical Expressions in International Business NegotiationEuphemism （委婉语）Fuzzy wording （模糊语）Merit demonstration （得体表述）Polemic statements （论辩表述）1. EuphemismExamples:the second class / economic classsmall / compact“don‟t step on that grass” / “keep off that grass”“developing country” / “poor country” or “backward country”a company is in debt. / this company is in difficulties or in embarrassing obligationit is in bankrupt / it is out of game.the low/cheap price / it is an economic price.the used cars / it is an experienced car or pre-owned cars.Functions of euphemistic presentationrelieve the tension of negotiating climate and break the deadlock when a negotiator expresses his different opinions, or get the negotiation to be stuck.2) Euphemism used to different kinds of negotiators in business negotiation.a) Euphemism used to womena pregnant negotiator / she is in a delicate state of health, in a family way, be expecting.she is so fat / she is plump, full figure.she is so skinny / she is slender.his wife is a housewife / she is a household executive.b) Euphemism used to the agedThe old/the mature / call them naturally Mr or Mrsc) Euphemism used to other person in business negotiationHard of hearing / “deaf”.He is stupid, foolish / he is a bit slow for his age.To the people who have mental diseases, we can say “imbalanced” or “disturbed”the “insane asylum” / “mental hospital”.the heart disease person / “heart condition”“big C” to the people with cancer.To the black person, we can say he or she is a person of color.Referring to the poor ones, we can say he or she is in a lower income group.3) The techniques of using euphemism in business negotiationTechniques when we are in some urgent situationToilet / “rest room”, “john”, “convenience”, “comfort room”, “comfort station” , “powder room”. If you broke a cup of tea by mistake /“落地生花”b) Grammatical techniquesUse friendly wordsE.g.In view of our long term business relations, we would like to give you a discount of 70%.We would like to grateful if your side could resolve this problem.I am wandering whether you can accept our quotation price.Add some adverbs with regretful meaning in a negative sentence such as unfortunately, sorry, frankly, honestly to say, I am sorry to say, etc.E.g.Unfortunately, we can not accept the payment of delivery you offer.Honestly to say, we can offer you the lowest price.I am sorry to say, the price you offer in much higher than that we can accept.Use a noun to reduce unpleasantness, such as: we are sorry for our inability to your condition. Here, the word “inability”replaced the phrase “we can not”sound much more politely and let others accept easily.Use some sentences with negative meaning.E.g.The delivery date you asked is so early that we can hardly finish it on time.It is very difficult for us to make a further concession to you.Use subjunctive mood in negotiation.E.gWe would be very grateful if you let us pay by installment.Cf We will be very grateful if you let us pay by installment.Anyone who had been in my position would not make such an offer.Cf Anyone will make such an offer.I suggest you consider our offer further more, or we could hardly go on our discussion.Cf I want you will consider our offer furthermore, or we could hardly go on with our discussion. We can easily find that the first sentences seem more polite, reasonable and acceptable than the second ones.Use the passive voice sentence.E.gThe goods shall be shipped safely during the transportation.All the goods should be transported from the destination port to some inland city.Shipment has to be made before November; otherwise we are mot catch the selling season.We wish to remind you that the payment of last shipment has not been fulfilled.Use some words with negative moodE.gHe is not so bad.How is your study right now?Not bad, thanks.Cf Very good, thanksYour price is really not so encouraging.Cf Your price is really disappointing.We hope you will see your way to make a prompt settlement because it has caused no little loss and trouble to our company.Cf We hope you will see your way to make a prompt settlement because it has caused great loss and trouble to our company.c) Raise difficult conditionsEgIf you can not meet the needs of the market, my customers have to buy elsewhere.It would be very difficult for us to push any sale if we buy at the price you offer.It will be inconvenient for us to make distribution to the retailers if you ship the goods on time. d) Adopt empathic techniqueEgRaise your questions if you cannot follow me.Raise your questions if you…d like to know something more.Is there anything that you cannot understand?Is there anything that I have not made it clear?If you have not understood me what I said, I will repeat it again.I will repeat what I said just now, if I didn‟t make myself understood.e) give your partners an outEgWe know where you are about the package and shipment of your goods.4) Some problems caused by unsuitable euphemismthe poor child / “people unable to secure much beyond the necessities of today‟s world because of the modest finances of the family”.the workers go on strike / it is an industrial action.2. Fuzzy wording1) The functions of fuzzy wordinga) Make language more politeeg. I've made a real mess of my essay, but could you possibly read through it by Friday?May I ask how old you are?Self-protection: lessen the speaker‟s responsibilityeg. It is required that the stipulations in the relative credit be in exact accordance with the stated inthe Sales Confirmation. (Absence of speaker)I agree with you, in a sense.2) Techniques of fuzzy wordinga) Authorization Limitedeg.1. A: I‟ve agreed to compromise and meet your 5,400 price. So we‟ve got a deal, right?B: As far as I‟m concerned, we do. But first, of course, I have t o check with my boss.2. To be honest, the problem you put forward may be solved if I have the final. But I am sorry, I have no such a right to decide.3．You know, this is not my personal affair. To tell you the truth, the conditions you put forward just now are something new to my company, ——in fact, it‟s the first time for us to handle. I think, if you can lower your requirements, I shall try what I can to report to the Head Office and persuade my boss to agree to your terms.4．As for the problem of specification modification, I‟m afraid it‟s difficult for me to give you my opinion right now. Because this is not a problem of my own institute only, but relates to other factories in connection with the product. However, if you can add another 5% of the total products to be sold in your own country, I shall try my best to meet your requirements by reporting to the department concerned and consulting with other relevant factories.b) Direct Utterance Avoidedeg. 1. Well, our business policy is very clear, and our enterprise credit is also known to all.2. In this case, if a sort of testing agent is just available to put into it, the result would be much better and satisfactory.c) Hedging Words Usedeg. “sort of”, “kind of”, “somewhat”, “really”, “almost”, “quite”, “entirely”, a little bit”, “some”, “to some extent”, “more or less” and etc.“I think”, “no wonder”, “I believe”, “I assume”, “I suppose”, “I am afraid”, “probably”, “as far as I can tell”, “seem”, “hard to say” and etc.1. Anyhow, I am afraid the implications of these two terms are somewhat different.2. Well, the design is generally based on the calculation of Professor Thomson. He once said that even the most efficient steam engine was only about 20% efficient.3. And I think we can probably just make shipment before May...As far as I can tell you right now, we start at once.4. I caught the eleven something plane.3. Merit Demonstrations1) The functions of merit demonstrationsoverstatement often seems forward and aggressive in the opponent‟s presence. Understatement is the opposite of overstatement. It can emphasize a fact by deliberately understating it, impressing the listener or the reader more by what is merely implied or left unsaid than by bare statement. Understatement obeys the modesty maxim and indirect politeness strategy. Negotiators should present merits skillfully and appropriately in order to achieve much more effective results.2) Techniques of merit demonstrationsa) Minimizing Exclamationeg. 1. a) What an excellent performance of our equipment!b) According to our end users, the performance of this equipment is excellent.2. a) Through repeated experiments, we have at last obtained these data which we have been longing for. It‟s certainly no easy job!b) We failed several times, but finally we succeeded in getting these experiment data. Lessening Flowery Languageeg. 1. a) If we close this deal, you can make big profits with small capital.b) You may be Mr. Smith, sales manager of ABC Company from your country. He signed a contract with us last time, and made a profit of over US $500,000.2. a) This kind of lighter has good performance and can be used for a long time.b) This kind of light can operate continually more than 40,000 times a piece.c) Limiting Direct Comparisoneg. 1. As a big factory, we have rooms to move about. And with a number of newly-developed products, we need to open overseas markets, and have had a group of foreign cooperative partners. While that EFG Company is a small one, they have insufficient ability of technical development, and their products are mainly for domestic market. So they now cannot begin to talk about the cooperation with foreign firms.2. This kind of instrument of ours is small in dimension, high in sensibility and easy to operate; while your product is bigger in volume and lacking of one percent in sensibility and without the automatic control function.d) Attenuating Subjective Coloringeg. 1. a) Our enterprise has been developing rapidly, and well known in China and overseas. Our products are extremely welcomed by the customers.b) Our factory‟s economic beneficial results have in fact been t ripled in the last three years. There‟s a special report about our factory carried in Beijing Review last month. You know, Beijing Review is weekly published in more than 20 languages and distributed to over 180 countries and regions. At present, a number of buyers especially name our factory as their only supplier, and we‟re just worrying how to meet the needs of the customers at home and abroad.2. a) It goes without saying that great progress has been made in our research, and we also think, the research has been in the leading position in the world.b) Last autumn, Dr.Y. M. Ulijin, consultant to the UNESCO about new foreign language teaching methodology in international scientific and technological cooperation, came to visit our college. Upon his r eturn, he wrote an article in which he pointed out that “satisfactory progress has been made in their work”. He also said, that “the level of the research work there can be regarded as internationally advanced.”4. Polemic Statements1) The functions of polemic statementsPolemic statements play a powerful role in business negotiation. The key of polemics lies in “speak”, and “state”. Polemic statements should be definite; the grounds of arguments should be sufficient and logical.2) The techniques of polemic statementsa) Unleash Psychological Attackseg. 1. We appreciate your products very much, and we really need them, too. But it‟s too bad that we now have some difficulties to afford such a big sum. We were wondering whether you could take a more flexible policy toward that?2. In your speech just now you said that you‟d made some concessions in the product‟s specifications, packing, delivery and other aspects. That is acknowledged, and we appreciate very much your kind cooperation. The agreements we have reached so far are resulted from ourcommon efforts. I think, this will do us good for our long-term cooperation. But as far as the spare parts problem that we put forward is concerned, you seem to have not yet answered. We don‟t know if you could put it into your further consideration.3. I agree to what you said about the engineering schedule. But we are in the dry season now, and the power supply can not meet the needs for a little while. You will be very much appreciated if you kindly agree to postponed the date of delivery for 3 weeks.b) Retreat in Order to Advanceeg. 1. We have met many of your requirements in the scientific survey to the forest regarding the visiting area and the time of stay there. To all this, you may be clear. So, if we can more appropriately solve the problem of the investment proportion, I‟m afraid then, there should not be too much trouble for solving the transportation problem in the forest according to your requirement.2. It seems that we have not yet reached an agreement on the number and duration of the sending trainees. We have made our efforts in cooperating with you, you know. I suppose, if you would kindly consider our proposal on the number of sending personnel, the problem of time and duration of the training can also be further consulted between us.3. Well, let‟s give the matter further thought and discuss it latter. I agree to give up this item. But I hope you can cooperate with us in sponsoring two trainees. All right?c) Take Advantage of Contradictionseg. 1. Frankly speaking, the businessmen from America, Japan as well as from France are trying to contact us. But to us, we are going to compare commodities from different producers, treat them equally without discrimination, and choose among the best.2. At present, the products from Philip are attractive to us; but we are also very much interested in those from Matsushita. We hope that you can offer your competitive price.3. As the matter stands now, your quotation is over the current price in the international market, and also beyond our ability of payment. In this way, we‟ll, as we think, have to consider offers from other sources. Honestly speaking, if you can reduce your price by 25%, that will be considered agreeable to the level of the international market.d) Give Tit for Tateg. 1. Personally, this is our rock-bottom price, Mr. Green. I‟m afraid, it seems that we can‟t make any further concession.2. As to the mentioned problem of provisions, I‟m afraid there are few possibili ties for the revision. In order not to procrastinate further other contacts, for us both sides, please give us your reply within two weeks. If the contract problem can not be solved within the two weeks, the items previously agreed upon will not be valid any longer.3. It seems that the gap between us is too great whether the dispatched personnel could enter and work in the “center”, although I can not say that we will call off this battle. However, if there is no flexibility on that from your side, I‟m afr aid I can not see any necessity of talking of sending personnel any more.4. As the matter stands now, I‟m afraid what we can do is only up to here.。
Marketing(英文版)
Demand-
Human wants that are backed by buying power。
Product-
Anything that can be offered to a market for Attention ，acquisition，use or consumption And that may satisfy a need or want。
Marketing management-
The analysis ,planning,implementation and control of programs designed to create,build and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives.
Marketing
CAUC Management College
Chapter One
An introduction to Marketing
1、1 What is marketing？
It is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others。
1、2 marketing management philosophies
1、the production concept
The philosophy that consumers favor products that are available and highly affordable and that management should therefore focus on improving production and distribution efficiency。
综合商务英语1(已完成)MARKET LEADER unit 1
f) Don not refuse to shake hands with others
B) Hug
It is extremely common in our daily life, a way of physical contact to show respect and affection. But it should not be too long.
II. Two ways of making greetings
1) By words
A) To acquaintances, we often say
Hi/ Hello/How are you?/How are you doing?/How’ve you been lately?/How’s everything?/How did it go today?/ How’s it going?, etc.
Long time no see/It’s been a long time/I haven’t seen you for ages, etc.
You haven’t changed at all/You haven’t changed too much/You’ve really changed/You look great/You’ve become beautiful, etc.
Kissing on the cheek is also very common in many parts of the world.
introduction name+identity/status
III. How to introduce others
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地点 place
地点-城市, 州, 地区和整个国家都积极地竞 争去吸引旅游者、工厂、公司总部和新的居 住者
组织市场organization
组织的工作是建立一个强大的、让公众喜欢 的形象
大学 协会 博物馆
信息 In formation
信息能够象产品一样被生产和销售 百科全书 杂志 书籍
观念或想法 Idea
International Marketing
Chapter I An Introduction to Marketing
Marketing
Zappos是一家美国卖 鞋的B2C网站，由美 籍华人谢家华投资创 立，自1999年开站来 ，如今已成长为网上 卖鞋的最大网站 2009年10月，亚马逊 以12亿美元的价格收 购了 Zappos
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What is marketing?
American Marketing Association Definition The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
客户服务案例
珊蒂（Sandi Herrera），美国房产销售员，到意大利旅 游看到一双手工马靴，回国后对那双靴子朝思暮想。她找 遍了各大通路，多数碰了钉子。在朋友的建议下，珊蒂拨 了通电话到Zappos。「哈啰？」电话那头的声音愉悦亲切 ，两人从马靴开始，一路聊到彼此旅游经验。挂上电话， 珊蒂郁闷一扫而空，看看时间，她们两人整整讲了四十分 钟。 五天后，珊蒂收到一个包裹，打开一看，她忍不住「WOW ！」一声的叫出来：里面装了三双靴子，正是她在意大利 看到的那一双，颜色、款式丝毫不差；另外两双则是不同 的尺寸，供她试穿。原来，Zappos客服人员挂上电话后， 立刻与采购部门联络，找到意大利供货商买了三个尺寸的 鞋子寄回美国，送到珊蒂手中。她可以试穿后再退回，完 全免运费，三百六十五天内不满意还可以全额退费。
An American needs food but wants a hamburger, French fries and a soft drink. A person in Mauritius needs food but wants a mango, rice, beans.
Wants
Buying Power
1-17
1-17
Wants - form that a human need takes, as shaped by culture
and individual personality. 人类需要的形式，受文化 和个人的影响而形成
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欲望
wants
当需要变的具体时,便成了欲望
饥饿：面包、大餐
欲望会由一个人的社会性发生变化
经营策略
1）最好的客户服务
为了方便顾客挑选，Zappos为库存的每一款鞋 从八个角度拍摄了照片。 Zappos把仓库搬到了联合包裹服务公司的机场 附近，这家名列世界第9大航空公司的快递公司， 缓解了顾客焦急的情绪。超越顾客期望意味赢得 了品牌忠诚度。
2）免费退换货 Zappos付出了1亿美元的运费。尽管退货率高达四分 之一，但平均每份订单的金额达90美元，Zappos的毛 利仍可达35%。谢家华为Zappos设计了一套电子邮件 系统，可以自动回复客户要求换货的电子邮件。 3）售后延迟付款 顾客购买Zappos的商品后90天之内可以不付款，这与 免费退换货对应，使顾客再一次释放了决策压力。
广告公司的创意 建筑的创意
服务 service
航空 酒店 理发师 美容师 许多产品是由实物产品与服务混合而成的
Value and satisfaction (价值和满意)
Which brand will you choose?
31
Customer Value: is the difference between the values that the customer gains from owning and using a product and the costs of obtaining the product.
15
Needs, wants and demands （需要，欲望和需 求）
Social
Physical
Individual
Needs - state of feeling deprivation （感觉到被剥夺的状态）
16
Needs, Wants, and Demands
Types of Needs:
Ideas
Services Activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything
24
个人 person
名人营销已经变成了一个重要的商业活动 明星 收藏家 总统 ???
32
Customer Value & Satisfaction
Customer value
The difference between the values the customer gains from owning and using a product and the costs of obtaining the product. Gains: functional & emotional Costs: money, time, efforts Conclusion: to improve customer value either by increasing customer gains or reducing customer cost or both.
Marketing
22
Marketing offers ( 市场供应品)
A marketing offer is a combination of products, services, information or experiences offered to satisfy a need or want. 市场供应品是指提供给市场以满足某种需求 和欲望的产品、服务、信息和体验的组合
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What satisfies consumers’ needs and wants?
Products Anything that can be offered to a market to satisfy a need or want
Persons
Places
Organizations
Information
顾客的满意度和忠诚度最终成就了Zappos， 其销售额在过去的几年中突飞猛进。红杉资本再 一次被谢家华的项目所打动，2004年注入了1000 万美元风险资金，加上其他投资方，Zappos一共 获得了2000万美元，而在第二年红杉资本再次向 Zappos公司注资1500万美元。 Zappos的销售总额 从2000年的160万美元，增加到2008年的10亿多 美元。员工人数超过1600名。
Physical needs:
Food, clothing, shelter, safety.
Social needs:
Belonging, affection.
Individual needs:
Learning, knowledge, self-expression. Is ice cream a “need”?
What Is Marketing
Product?
Advertising?
E-commerce? Promotion? Plus much more!
A Set of Activities, including: Products Pricing Promotion Distribution
+
“Demand”
20
需求 Demand
需求是指有能力购买对某种具体产品的欲 望 总结：营销不能创造需要，却能影响欲望 ，欲望是无限的。同时营销者应该认清需 求个人群体的数量与特征。 社会地位是人的基本需要，营销无法创 造。但是营销者可以通过各种方式（产 品、价格、广告……）告诉消费者，开 奔驰能体现社会地位。当然，这些影响 方式应最大限度符合需求群体特征。
客
2.
Keep and grow current customers by delivering satisfaction. 通过传递客户满意来保
持和发展现有客户
1-12
1-12
Marketing Defined
Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
结论
商业模式 ≠ 赚钱模式，但好的商业模式一定可 持续地赚钱 真正重要的不是我们在销售过程中做了什么，而 是客户在购买过程中做了什么
Zappos
销售的是顶级的客户体验
！
自我感想
一般人可能会说一间公司成不成功要看它能否赚钱，但谢 家华却不是这样理解，追逐金钱不是最重要的，追逐梦想才 是最重要，这个体现在我们公司，就是我们的文化，我们提 供的优质的客户服务，、谢家华说，大家都知道人们希望能 得到最好的客户服务，一家可以持之以恒地提供最优质的客 户服务的公司一定会取得成功，只是大家都不愿意这样做， 因为这意味着需要长期的付出，短期内可能看不到成果，但 随着时间的过去，人们会看到你的诚意，渐渐地，公司也会 越来越壮大。可惜，很多人都只想赚钱，而忽略掉了很多东 西，像公司的文化，我们的梦想。我们的公司却相反，谢家 华在我们公司的创立初期就很清楚，我们公司的性质是什么 ，我们是一家服务公司，只是我们碰巧在卖鞋子 而已。我们的中心工作就是给我们的客户，我们的生意伙 伴还有我们的员工通过服务传递幸福。