新编商务英阅读2-unit1 Advertising
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新编剑桥商务英语unit-2全篇
research and development and manufacturing [,mænjə'fæktʃərɪŋ]研发和生产
final salary pension scheme ['pɛnʃən] [skim] 按最终薪水给付的养老金计划
non-cash reward [rɪ'wɔrd]非现金形式的奖赏 once-in-a-lifetime 千载难逢的，令人难忘的 career goal 职业目标 senior management ['mænɪdʒmənt]高层管理人
员
Vocabulary: Benefits and Incentives
Discuss: What is most important to you when choosing a job?
an impressive job title training and staff development a good salary a pension flexible working hours opportunities to travel opportunities for promotion parental leave days off and long holidays a company car
What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. ‘It’s a very special environment,’ she says, ‘People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.’
final salary pension scheme ['pɛnʃən] [skim] 按最终薪水给付的养老金计划
non-cash reward [rɪ'wɔrd]非现金形式的奖赏 once-in-a-lifetime 千载难逢的，令人难忘的 career goal 职业目标 senior management ['mænɪdʒmənt]高层管理人
员
Vocabulary: Benefits and Incentives
Discuss: What is most important to you when choosing a job?
an impressive job title training and staff development a good salary a pension flexible working hours opportunities to travel opportunities for promotion parental leave days off and long holidays a company car
What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. ‘It’s a very special environment,’ she says, ‘People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.’
unit2-Advertising
刷商威廉.卡克斯顿的作品，他利用广告来为自己工作室的宗教书籍作广 告。卡克斯顿沿着伦敦的主要街道张贴小型的印is same sort of simple与此相似的
para9:
take the place of 代替 in large quantities 大量 stay in 维持……状态 have a right to something
Para6:
大量的
as far back as shout out
远在、 远在、早在
大声喊叫
课文译文：广告业有着悠久的历史。它可以追溯到古希腊街头巷尾的小贩们__他 们的大声喊叫，把公司的产品的信息传递给每个人，并因此获得一定的报酬。而 广告变得重要最早是在15世纪末，当时，迅速发展起来的城镇商人需要有各种途 径，让人们知道在哪儿可以买到他们的商品。
有权得到某物
[Advertising helped to create new markets and to raise standards of living as people came to feel that they had a right to new and better products.] ] 句子译文：广告有助于开拓新的市场，有助于生活水平的提高，因为人们 逐渐意识到他们有权利享有新的、更好的产品。
Para7: so that 以便于。。。
[This early ad was the work of William Caxton,England's first printer,who used it to advertise religious books from his own studio. ]句子译文：这一早期的广告是英国第一个印
para9:
take the place of 代替 in large quantities 大量 stay in 维持……状态 have a right to something
Para6:
大量的
as far back as shout out
远在、 远在、早在
大声喊叫
课文译文：广告业有着悠久的历史。它可以追溯到古希腊街头巷尾的小贩们__他 们的大声喊叫，把公司的产品的信息传递给每个人，并因此获得一定的报酬。而 广告变得重要最早是在15世纪末，当时，迅速发展起来的城镇商人需要有各种途 径，让人们知道在哪儿可以买到他们的商品。
有权得到某物
[Advertising helped to create new markets and to raise standards of living as people came to feel that they had a right to new and better products.] ] 句子译文：广告有助于开拓新的市场，有助于生活水平的提高，因为人们 逐渐意识到他们有权利享有新的、更好的产品。
Para7: so that 以便于。。。
[This early ad was the work of William Caxton,England's first printer,who used it to advertise religious books from his own studio. ]句子译文：这一早期的广告是英国第一个印
商务英语翻译Unit 1 商标广告
（3） Connecting People. 科技以人为本。（诺基亚手机）
（4） Let’s make things better. 让我们做得更好。（飞利浦电器）
（5） Good to the last drop． 滴滴香浓，意犹未尽。（麦斯威尔咖啡）
2020/12/12
1 •
欣赏下列商标广告翻译并注意其修辞手法
2
广告的修辞文体特点
修辞可以增强语言的表达效果，达到吸引眼球、说服等目的。广告这 一文体通常为了吸引顾客的注意而大量使用修辞文体来描绘其产品，
达到推销目的。良好的修辞手段往往能决定广告的创意，更与广告预 期效果息息相关。
比喻（figure of speech）
拟人（personification）
（1）Think once. Think twice. Think bike. 左想想，右想想，还是自行车 最理想。
（2）A Mars a day helps you work, rest and play. 一天一颗金星巧克力， 保你工作、休息、娱乐随心意。
（3）It’s the taste. 雀巢咖啡，是你期望的味道。
3
Translation Skills
4
Words and Expressions
5
Exercises
2020/12/12
1
• 小试牛刀：翻译下列常见广告语
（1） Make yourself heard. 理解就是沟通。（爱立信）
（2） Start ahead. 成功之路，从头开始。（飘柔洗发水）
商务英语翻译Unit 1 商标广告
Teaching Aims
• 课程目标
★ 掌握商标广告文体基础知识 ★ 掌握广告的语言特点及其常用翻译技巧 ★ 能够正确地翻译广告的常用词汇和句型 ★ 能够运用所学翻译技巧熟练地翻译各类商标广告
（4） Let’s make things better. 让我们做得更好。（飞利浦电器）
（5） Good to the last drop． 滴滴香浓，意犹未尽。（麦斯威尔咖啡）
2020/12/12
1 •
欣赏下列商标广告翻译并注意其修辞手法
2
广告的修辞文体特点
修辞可以增强语言的表达效果，达到吸引眼球、说服等目的。广告这 一文体通常为了吸引顾客的注意而大量使用修辞文体来描绘其产品，
达到推销目的。良好的修辞手段往往能决定广告的创意，更与广告预 期效果息息相关。
比喻（figure of speech）
拟人（personification）
（1）Think once. Think twice. Think bike. 左想想，右想想，还是自行车 最理想。
（2）A Mars a day helps you work, rest and play. 一天一颗金星巧克力， 保你工作、休息、娱乐随心意。
（3）It’s the taste. 雀巢咖啡，是你期望的味道。
3
Translation Skills
4
Words and Expressions
5
Exercises
2020/12/12
1
• 小试牛刀：翻译下列常见广告语
（1） Make yourself heard. 理解就是沟通。（爱立信）
（2） Start ahead. 成功之路，从头开始。（飘柔洗发水）
商务英语翻译Unit 1 商标广告
Teaching Aims
• 课程目标
★ 掌握商标广告文体基础知识 ★ 掌握广告的语言特点及其常用翻译技巧 ★ 能够正确地翻译广告的常用词汇和句型 ★ 能够运用所学翻译技巧熟练地翻译各类商标广告
新编商务英语精读2unit
• Recommendations and Solutions: Provide possible solutions or recommendations for addressing the identified problem based on an analysis of the key factors involved.
Business English Grammar
总结词
掌握商业英语语法规则，提高语言表 达能力。
详细描述
学习商业英语的语法规则，如时态、 语态、从句等，有助于更准确地表达 商业思想，避免常见的语言错误。
Business English Writing
总结词
掌握商业英语写作技巧，提高商务写作水平。
听力材料多样化
使用真实场景的商务英语听力材料， 如商务会议、商务谈判、产品推介 等，帮助学生熟悉实际工作环境。
听力与口语结合
在听力训练中融入口语练习，让学 生模仿真实场景中的对话，提高实 际应用能力。
Business English Speaking Training
口语技巧训练
反馈与纠正
教授学生在商务场合中如何自信、流 利地表达自己的观点和意见。
Suggested learning methods
Participate in role-play exercises to practice negotiation skills in a simulated
environment.
Collaborate with classmates to analyze realworld negotiation cases and develop effective
Understanding • Practical Application of
Business English Grammar
总结词
掌握商业英语语法规则，提高语言表 达能力。
详细描述
学习商业英语的语法规则，如时态、 语态、从句等，有助于更准确地表达 商业思想，避免常见的语言错误。
Business English Writing
总结词
掌握商业英语写作技巧，提高商务写作水平。
听力材料多样化
使用真实场景的商务英语听力材料， 如商务会议、商务谈判、产品推介 等，帮助学生熟悉实际工作环境。
听力与口语结合
在听力训练中融入口语练习，让学 生模仿真实场景中的对话，提高实 际应用能力。
Business English Speaking Training
口语技巧训练
反馈与纠正
教授学生在商务场合中如何自信、流 利地表达自己的观点和意见。
Suggested learning methods
Participate in role-play exercises to practice negotiation skills in a simulated
environment.
Collaborate with classmates to analyze realworld negotiation cases and develop effective
Understanding • Practical Application of
~商务英语视听说国家精品课程advertising ppt课件
Unit 5
Advertising and Advertisements
~商务英语视听说国家精品课程 adverties
~商务英D语is视c听us说s国io家n精品课程
advertising Which one do you prefer? Why?
~商务英D语is视c听us说s国io家n精品课程
advertising Could you give a brief definition to advertisement?
Where can you find advertisements?
~商务英A语dv视e听rt说is国e家m精e品nt课程
advertising Advertisement is an action or
~商务Y英o语u视c听an说f国in家d精t品h课em程…
advertising
Internet
~商务英语视听说国
家精品课程
advertising
It’s about…?
~商务C英la语s视si听c说S国en家t精en品c课e程s of Ads
advertising
Good to the last drop．
麦斯威尔咖啡
~商务英D语is视c听us说s国io家n精品课程
advertising
What are the basic features of an advertisement?
~商务B英as语ic视F听e说at国ur家e精s o品f课a程n Ad advertising
An advertisement at least has three basic features as the following: ☼ paid for ☼ delivered to people via mass-media ☼ attractive and attempting to persuade
Advertising and Advertisements
~商务英语视听说国家精品课程 adverties
~商务英D语is视c听us说s国io家n精品课程
advertising Which one do you prefer? Why?
~商务英D语is视c听us说s国io家n精品课程
advertising Could you give a brief definition to advertisement?
Where can you find advertisements?
~商务英A语dv视e听rt说is国e家m精e品nt课程
advertising Advertisement is an action or
~商务Y英o语u视c听an说f国in家d精t品h课em程…
advertising
Internet
~商务英语视听说国
家精品课程
advertising
It’s about…?
~商务C英la语s视si听c说S国en家t精en品c课e程s of Ads
advertising
Good to the last drop．
麦斯威尔咖啡
~商务英D语is视c听us说s国io家n精品课程
advertising
What are the basic features of an advertisement?
~商务B英as语ic视F听e说at国ur家e精s o品f课a程n Ad advertising
An advertisement at least has three basic features as the following: ☼ paid for ☼ delivered to people via mass-media ☼ attractive and attempting to persuade
商务英语之advertising
advertising
Advertising Media
1. Press Advertising 2. Television and radio Advertising 3. Outdoor and Transport Advertising 4. Window and Point-of-Sale Display 5. Exhibition and Trade Fairs 6. Direct Mail Advertising 7. Cinema
我们希望消费者说：“这真是个好产品” 而不是说：“这真是个好广告”。
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
对生活抱持全面性的好奇，
仍是伟大创意人员成功的秘诀。
Plan the sale when you plan the ad.
企 to people, ‘Here’s what we have got. Here’s what it will do for you. Here’how to get it.’
Briefing
Marketing Aim
Role of Advertising Brand Definition
Target Marketing Competition
Where are we now Where are we going Button Support
That’s all. Thank you for listening!
黄晶 01210804 ID:20080090
function
1. Information 2. Persuasion 3. Maintenance of Demand 4. Creating Mass Markets 5. Quality
Advertising Media
1. Press Advertising 2. Television and radio Advertising 3. Outdoor and Transport Advertising 4. Window and Point-of-Sale Display 5. Exhibition and Trade Fairs 6. Direct Mail Advertising 7. Cinema
我们希望消费者说：“这真是个好产品” 而不是说：“这真是个好广告”。
Curiosity about life in all of its aspects, I think, is still the secret of great creative people.
对生活抱持全面性的好奇，
仍是伟大创意人员成功的秘诀。
Plan the sale when you plan the ad.
企 to people, ‘Here’s what we have got. Here’s what it will do for you. Here’how to get it.’
Briefing
Marketing Aim
Role of Advertising Brand Definition
Target Marketing Competition
Where are we now Where are we going Button Support
That’s all. Thank you for listening!
黄晶 01210804 ID:20080090
function
1. Information 2. Persuasion 3. Maintenance of Demand 4. Creating Mass Markets 5. Quality
综合商务英语 Unit Advertising课件
KEYWORDS: attract more people to products businessman benefit from
uncommercial pay attention to social problems environment traffic security.
1
综合商务英语 Unit Advertising
9
综合商务英语 Unit Advertising
10
Focus Advertising Background
Company
Headquarters
Reputation
Problem
Cuபைடு நூலகம்rent task
综合商务英语 Unit Advertising
11
综合商务英语 Unit Advertising
1.Just do it. 只管去做。（耐克运动鞋）
2.The taste is great. 味道好极了。（雀巢咖啡）
3.Fresh-up with Seven-up. 提神醒脑，喝七喜。（七喜） 4.A diamond lasts forever。 钻石恒久远，一颗永流传。（第比尔斯）
5. Impossible is nothing 没有什么不可能。（阿迪达斯）
16
Discussion
Talk about something in your daily life, make an advertisement about it, and show your advertisement to us.
综合商务英语 Unit Advertising
17
Let’s read some famous advertisements, try to guess the products.
新编商务英阅读2-unit1 Advertising
Reading skills
Summary skills What is the text mainly about?
What is advertising ? Types of Advertising Advertising media Considerations on choosing advertising media The text introuduce what advertising is and how to choose advertising way in some conditioins.
English advertising verbals
Just do it. 只管去做。（耐克运动鞋） Ask for more. 渴望无限。（百事流行鞋） The taste is great. 味道好极了。（雀巢咖啡） Feel the new space. 感受新境界。（三星电子） Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） The choice of a new generation. 新一代的选择。（百事可乐） We integrate, you communicate. 我们集大成，您超越自我。（三 菱电工） Take TOSHIBA, take the world. 拥有东芝，拥有世界。（东芝电 子） Let’s make things better. 让我们做得更好。（飞利浦电子） No business too small, no problem too big. 没有不做的小生意， 没有解决不了的大问题。 （IBM公司）
Useful expressions –ad words
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Unit 1
Advertising
Leaning Objectives
To learn some knowledge about advertising and advertising medium To learn some expressions and terms of advertising To learn how to summarize the main idea of a text
English advertising verbals
We lead． Others copy． 我们领先，他人仿效。（理光复印机） Impossible made possible． 使不可能变为可能。（佳能打印机） Take time to indulge． 尽情享受吧！（雀巢冰激凌） The relentless pursuit of perfection． 不懈追求完美。 （凌志轿车） Poetry in motion， dancing close to me． 动态的诗，向我舞近。 （丰田汽车） Come to where the flavour is． Marlboro Country． 光临风韵之 境——万宝路世界。（万宝路香烟） To me， the past is black and white， but the future is always color． 对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩 尼诗酒） Money is not everything. There‘s Mastercard & Visa. 钞票不是万 能的,有时还需要信用卡.
经典广告词
美容院广告：立即下斑，禁止逗留 殡仪馆广告：在烈火中永生 医院广告: 不管你的病有多重，只要能来，包 管你腰也不酸了腿也不疼了，想不康复也不行 了 电脑专卖店：拥有我，你不再是出土文物 饭店广告：民以食为天，我们以顾客为本，顾 客是我们的上帝！OH！MY GOD!
广告也疯狂
Vocabulary
Assortment 分类 Telephone pad 电话本 Public transportation vehicle交通工具 Catalog 目录 Sample 样品 Leaflet 传单 Circulation 发行量 Mass media 大众传媒 Outlet 批发部；店铺
Advertising Media 广告媒体 Fra bibliotek
Television Radio Newspapers Magazines Outdoor billboards Specialty advertising (Calendars,matchbooks,telephone pads,and so on) Public transportation vehicles Yellow pages of telephone directory Direct mail Internet All others(catalogs, samples, leaflets and so on)
Sentences
Individual advertising expenditures vary from more than $ 200,000 for a one-minute nation-wide television commercial during the World Series or Super Bowl to the small cost of printing and distributing 100 announcements to promote sales or service in a neighborhood.(para.3) 个体企业的广告费用可以达到在世界职业棒球锦标赛 或美国超级杯赛时段的电视广告每分钟20多万元，也 可以是为了提高一个小区内销售或服务而印刷和发放 传单的小额花费。
Advertising Media----------Outdoor billboards
Advertising Media
Internet
Public transportation vehicles
Considerations in Choosing Media
Dose the advertising medium cover the market? What is the cost per reader or listener in the market? In designing an advertising program, an individual firm or its hired advertising experts must somehow balance the necessity of advertising against the likelihood that some expenditures will be wasted.(para3)
Sentences
This large advertising industry（广告业） offers a wide variety of（各种各样的） jobs to college graduates（大学毕业生）, including such positions （职位） as advertising managers, layout specialists, artists, copywriters, account executives, media directors, and sales specialists.（para.1) （美国）这个巨大的广告业为大学毕业生提供了广泛 的工作机会，包括诸如广告经理、设计专员、艺术家、 广告文案撰写人、客户专员、媒体总监、销售专员这 类职位。
Types of Advertising
Direct-action advertising 针对性/直接广告 Institutional advertising信誉广告 Primary-demand advertising 产品需求广告 Brand advertising 品牌广告 Comparative advertising 对比广告
Vocabulary
College graduates 大学毕业生 Illustrate 说明；描述 Symphony 交响乐 Individual firm 个体企业 Television commercial 电视广告 Automobile 汽车 Sponsor 赞助；赞助商 Audience rating 收视率 Merit 优点 Sales promotion 促销 Established customer 老顾客 Potential customer 潜在顾客
Types of Advertising
Direct-action advertising 针对性广告 Institutional advertising信誉广告 Primary-demand advertising 第一需求广告 Brand advertising 品牌广告 Comparative advertising 对比广告
Sentences
The special challenge that advertising presents can be illustrated（说明） by statement made by the president of a major advertising agency in New York.(para.2) 广告业所面临的特殊挑战可以用一家主要广告 公司的老总的话来说明。
English advertising verbals
Just do it. 只管去做。（耐克运动鞋） Ask for more. 渴望无限。（百事流行鞋） The taste is great. 味道好极了。（雀巢咖啡） Feel the new space. 感受新境界。（三星电子） Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） The choice of a new generation. 新一代的选择。（百事可乐） We integrate, you communicate. 我们集大成，您超越自我。（三 菱电工） Take TOSHIBA, take the world. 拥有东芝，拥有世界。（东芝电 子） Let’s make things better. 让我们做得更好。（飞利浦电子） No business too small, no problem too big. 没有不做的小生意， 没有解决不了的大问题。 （IBM公司）
有个人爬墙出校被校长抓到，校长问他：“为什么不从校门走？” 他说：“美特斯邦威——不走寻常路。”校长又问他：“这么高 的墙怎么翻过去的啊？” 他指了指裤子说：“李宁——一切皆有 可能！”校长又问他：“翻墙是什么感觉？”他指了指鞋子说： “特步——飞一般的感觉！” 第二天，他从正门进学校，校长问他：“怎么不翻墙了？”他说： “安踏——我选择，我喜欢！” 第三天他穿混混装，校长说：“为什么穿混混装”。他说：“穿 什么就什么—森马服饰”。 第四天他穿背心上学，校长说：“不能穿背心上学。”他说： “男人简单就好——爱登堡服饰。”校长说：“我要记你打过。” 他说：“为什么？” 校长说：“动感地带，我的地盘我做主。”
Reading skills
Summary skills What is the text mainly about?
Advertising
Leaning Objectives
To learn some knowledge about advertising and advertising medium To learn some expressions and terms of advertising To learn how to summarize the main idea of a text
English advertising verbals
We lead． Others copy． 我们领先，他人仿效。（理光复印机） Impossible made possible． 使不可能变为可能。（佳能打印机） Take time to indulge． 尽情享受吧！（雀巢冰激凌） The relentless pursuit of perfection． 不懈追求完美。 （凌志轿车） Poetry in motion， dancing close to me． 动态的诗，向我舞近。 （丰田汽车） Come to where the flavour is． Marlboro Country． 光临风韵之 境——万宝路世界。（万宝路香烟） To me， the past is black and white， but the future is always color． 对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩 尼诗酒） Money is not everything. There‘s Mastercard & Visa. 钞票不是万 能的,有时还需要信用卡.
经典广告词
美容院广告：立即下斑，禁止逗留 殡仪馆广告：在烈火中永生 医院广告: 不管你的病有多重，只要能来，包 管你腰也不酸了腿也不疼了，想不康复也不行 了 电脑专卖店：拥有我，你不再是出土文物 饭店广告：民以食为天，我们以顾客为本，顾 客是我们的上帝！OH！MY GOD!
广告也疯狂
Vocabulary
Assortment 分类 Telephone pad 电话本 Public transportation vehicle交通工具 Catalog 目录 Sample 样品 Leaflet 传单 Circulation 发行量 Mass media 大众传媒 Outlet 批发部；店铺
Advertising Media 广告媒体 Fra bibliotek
Television Radio Newspapers Magazines Outdoor billboards Specialty advertising (Calendars,matchbooks,telephone pads,and so on) Public transportation vehicles Yellow pages of telephone directory Direct mail Internet All others(catalogs, samples, leaflets and so on)
Sentences
Individual advertising expenditures vary from more than $ 200,000 for a one-minute nation-wide television commercial during the World Series or Super Bowl to the small cost of printing and distributing 100 announcements to promote sales or service in a neighborhood.(para.3) 个体企业的广告费用可以达到在世界职业棒球锦标赛 或美国超级杯赛时段的电视广告每分钟20多万元，也 可以是为了提高一个小区内销售或服务而印刷和发放 传单的小额花费。
Advertising Media----------Outdoor billboards
Advertising Media
Internet
Public transportation vehicles
Considerations in Choosing Media
Dose the advertising medium cover the market? What is the cost per reader or listener in the market? In designing an advertising program, an individual firm or its hired advertising experts must somehow balance the necessity of advertising against the likelihood that some expenditures will be wasted.(para3)
Sentences
This large advertising industry（广告业） offers a wide variety of（各种各样的） jobs to college graduates（大学毕业生）, including such positions （职位） as advertising managers, layout specialists, artists, copywriters, account executives, media directors, and sales specialists.（para.1) （美国）这个巨大的广告业为大学毕业生提供了广泛 的工作机会，包括诸如广告经理、设计专员、艺术家、 广告文案撰写人、客户专员、媒体总监、销售专员这 类职位。
Types of Advertising
Direct-action advertising 针对性/直接广告 Institutional advertising信誉广告 Primary-demand advertising 产品需求广告 Brand advertising 品牌广告 Comparative advertising 对比广告
Vocabulary
College graduates 大学毕业生 Illustrate 说明；描述 Symphony 交响乐 Individual firm 个体企业 Television commercial 电视广告 Automobile 汽车 Sponsor 赞助；赞助商 Audience rating 收视率 Merit 优点 Sales promotion 促销 Established customer 老顾客 Potential customer 潜在顾客
Types of Advertising
Direct-action advertising 针对性广告 Institutional advertising信誉广告 Primary-demand advertising 第一需求广告 Brand advertising 品牌广告 Comparative advertising 对比广告
Sentences
The special challenge that advertising presents can be illustrated（说明） by statement made by the president of a major advertising agency in New York.(para.2) 广告业所面临的特殊挑战可以用一家主要广告 公司的老总的话来说明。
English advertising verbals
Just do it. 只管去做。（耐克运动鞋） Ask for more. 渴望无限。（百事流行鞋） The taste is great. 味道好极了。（雀巢咖啡） Feel the new space. 感受新境界。（三星电子） Intelligence everywhere. 智慧演绎，无处不在。（摩托罗拉手机） The choice of a new generation. 新一代的选择。（百事可乐） We integrate, you communicate. 我们集大成，您超越自我。（三 菱电工） Take TOSHIBA, take the world. 拥有东芝，拥有世界。（东芝电 子） Let’s make things better. 让我们做得更好。（飞利浦电子） No business too small, no problem too big. 没有不做的小生意， 没有解决不了的大问题。 （IBM公司）
有个人爬墙出校被校长抓到，校长问他：“为什么不从校门走？” 他说：“美特斯邦威——不走寻常路。”校长又问他：“这么高 的墙怎么翻过去的啊？” 他指了指裤子说：“李宁——一切皆有 可能！”校长又问他：“翻墙是什么感觉？”他指了指鞋子说： “特步——飞一般的感觉！” 第二天，他从正门进学校，校长问他：“怎么不翻墙了？”他说： “安踏——我选择，我喜欢！” 第三天他穿混混装，校长说：“为什么穿混混装”。他说：“穿 什么就什么—森马服饰”。 第四天他穿背心上学，校长说：“不能穿背心上学。”他说： “男人简单就好——爱登堡服饰。”校长说：“我要记你打过。” 他说：“为什么？” 校长说：“动感地带，我的地盘我做主。”
Reading skills
Summary skills What is the text mainly about?