新编商务英语阅读教程Unit 6 Logistics
新编商务英语基础教程Unit 6
Unit 6 The Quality and QuantityI Teaching Aim1. Cognitive Information(认知信息): Quality and Quantity of Customers2. Language Focus(内容重点):1）Word Study: A. cast, complex, relatively, critical, matter, conversely, specific, seminar, initially； B. income, budget, straightforward, cost, beneficial, individual, prospective, overall2）Phrases: A. in the hopes of, depend on, result in, instead of, be exposed to；B. seek to3）Key Words: A. spread；B. Specify3. Grammar: There be 结构4. Writing （写作技巧）: 英语写作的语气5. Translation （翻译技巧）: 句子主语的翻译III Background InformationThe Marketing Plan营销计划营销决策的核心部分就是营销计划。
营销计划的作用是：需要营销人员充分地了解营销决策的结果。
需要营销人员充分地了解他们所经营的市场。
制定目标并且为企业内部人员提供指导。
营销计划无论是计划一年或更长，都要求进行市场研究，以便更好地了解市场。
随着对市场的了解，营销人员可以根据以下要点进行计划：企业任务——企业长期发展的目标。
这是企业高层领导的意愿并且长期不变。
宗旨——反映出企业的希望。
与企业任务一样，企业宗旨也是从上贯彻到下的。
宗旨可能是以财政目标（比如，赢利）或营销目标的形式（比如，达到市场份额的某一水平）。
物流英语Unit 6
式呈现.
b.过去分词是非谓语动词的一种形式,表示完成和被动的动作.在句中充当表 语,定语等成份. 例2 Who were the so-called gests invited (=who had been invited) to your party last night? 昨晚被邀请参加你的晚会的那些所谓的客人是谁呀?
Unit 6 Purchasing
Ⅴ Grammar 语法 过去分词做后置定语
过去分词做后置定语相当于一个定语从句,(通常放在被修饰的名词之后) 例1 The room temperature needed is 15 de.此例中needed是过去分词在文中做定语,主要来修饰温度的,所以放在
Unit 6 Purchasing
1. According to paragraph 1, what does a manufacturer , wholesaler or retailer have to do to support the operation of his organization. To support his organization, he has to buy materials ,services ,and supplies from outside suppliers. 2. What does supply management mean for most organizations? For most organizations, supply management means purchasing. 3. What has given more knowledge about the role played by purchasing to many managers? The concept of supply chain management has given more knowledge about the role played by purchasing. 4. What is one of the largest elements of costs for many firms? For many firms ,one of the largest elements of costs are purchased goods and services. 5. What percentage do purchased goods and services account for in the total sales in the average manufacturing firm in North America? Purchased goods and services account for about 55 cents of every sales dollar.
商务英语课件logistics
province distributions.
The Dawn of Modern Logistics (1985-1995)
China Logistics
• The People’s Liberation Army (PLA) was the first organization in the post-revolution China to understand the importance of modern logistics.
• What is Logistics? – Logistics management – Business logistics management – Integrated logistics management – Materials management – Physical distribution management – Marketing logistics – Industrial logistics – Distribution
MSC EVERGREEN CMA CGM NYK line MOL
地中海航运 长荣海运 达飞国家海运 日本邮船 商船三开
瑞士 中国台湾 法国 日本 日本
Survey on distribution infrastructure of goods and service efficiency (The World Competitiveness Yearbook 1999)
Collective
1213 3117 8523 8783 12135 16464 26472 33623 39232 43347 45730 44607
商务英语 Unit 6
成本加运费 成本加保险费加运费
CFR(C&F) Cost and Freight CIF Cost, Insurance and Freight DCP CIP DDP Delivered Carriage Paid Carriage and Insurance Paid Delivered Duty Paid
货物运费付至 运费、 运费、保险费付至 完税后交货
The Shifts of Risks and Costs between Seller and Buyer
Think about it:
Why should we have incoterm?
To set the price To define the respective responsibilities of the seller and the buyer To eliminate any possibility of misunderstanding and subsequent dispute
friendly informal polite impatient
helpful aggressive formal hostile
Useful functions!
If you require some information, you can say: Could you please tell me if/ when/ how much/ why…? I wonder if you could tell me…? I’d like to know… I’d like some information about… Or you can write: We require the following information… Please let us know whether/when/how much… When someone gives you some information you can comment or reply: Oh, I see. That’s interesting. Thanks for letting me know.
商务英语阅读与写作unit 6
Unit 6Writing for Orders and Executing OrdersSection1. How to Write Letters Placing and Executing OrdersObjectives:To give a brief introduction to what is an order and reply to an orderTo enable Ss to become aware of main content of letters for an order and reply to an orderTo enable Ss to familiarize themselves with the samples givenTo read and practice using some of the important words and expressions for business writingTo do exercises and practice translating quotation, offer and counter-offer给一个简要介绍什么是一个订单和回复一个订单使学生了解字母的主要内容为一个订单和回复一个订单使学生熟悉样本给阅读和练习使用一些重要的单词和词组,商务写作做练习和实践翻译报价,报价,并还盘I. What Is an Order and Reply to An Order?An order is a request to supply a specified quantity of goods. V ery often, it is only after the exchange of a number of letters, faxes or E-mails that the two parties come entirely to terms and the buyer finally places or fills a formal order by letter or fax.When a seller receives the relative order and confirms and accepts its terms and conditions, he may begin to execute the order to the buyer’s satisfaction. However, there are times when a seller does not accept the buyer’s order for some reasons. Letters declining an order should be written with utmost care and an eye to good will and future business.一个订单是一个请求提供一个指定数量的商品。
《新编商务英语阅读教程》(第二版)练习参考答案
《新编商务英语阅读教程》（第二版）练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力（率）J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分：宏观经济学及微观经济学。
宏观经济学着眼于经济全局——一幅宏观的画面。
在宏观经济学中，我们研究国家的政策目标，例如充分就业、抑制通货膨胀、经济增长等，而不考虑个人或者单个团体的利益和行为。
对宏观经济学的关注是为了从总体上认识并改善经济的运行。
微观经济学则关注宏观画面中的细节。
在微观经济学中，我们着眼于实际构成宏观经济的个人、厂商和政府机构。
我们感兴趣的是这些独立经济单位的行为。
他们的目标何在？以有限资源实现目标的途径是什么？如何对各种激励和机会做出反应？宏观经济学主要关注，例如，总消费性支出对总产出、就业及物价的影响。
很少关注消费性支出及其决定因素的实际内涵。
相反，微观经济学关注的是个体消费者具体的支出决策及其影响因素（爱好、物价水平、收入状况）。
宏、微观经济学的区别还反映在关于企业投资的讨论中。
宏观经济学中，我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。
而微观经济学中，我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。
了解宏、微观经济学的区别并非难事。
在现实社会，宏观经济的表现有赖于微观行为，而微观行为又受宏观经济表现的影响。
因此，人们只有了解了所有经济活动的参及者的行为方式及其成因，才能充分了解整个经济的运作方式。
但是，就如你会开车而不懂发动机的构造原理那样，你能观察到经济运行方式但并不能完全解开其中奥秘。
在宏观经济学中我们注意到经济这部汽车在踩油门时加速，踩刹车时减速。
这就是我们在大多数情形下所需了解的一切。
然而，汽车总有出故障的时候。
《新编商务英语阅读教程》(第二版)练习参考答案
《新编商务英语阅读教程》（第二版）练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力（率）J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分：宏观经济学与微观经济学。
宏观经济学着眼于经济全局——一幅宏观的画面。
在宏观经济学中，我们研究国家的政策目标，例如充分就业、抑制通货膨胀、经济增长等，而不考虑个人或者单个团体的利益和行为。
对宏观经济学的关注是为了从总体上认识并改善经济的运行。
微观经济学则关注宏观画面中的细节。
在微观经济学中，我们着眼于实际构成宏观经济的个人、厂商和政府机构。
我们感兴趣的是这些独立经济单位的行为。
他们的目标何在？以有限资源实现目标的途径是什么？如何对各种激励和机会做出反应？宏观经济学主要关注，例如，总消费性支出对总产出、就业及物价的影响。
很少关注消费性支出及其决定因素的实际内涵。
相反，微观经济学关注的是个体消费者具体的支出决策及其影响因素（爱好、物价水平、收入状况）。
宏、微观经济学的区别还反映在关于企业投资的讨论中。
宏观经济学中，我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。
而微观经济学中，我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。
了解宏、微观经济学的区别并非难事。
在现实社会，宏观经济的表现有赖于微观行为，而微观行为又受宏观经济表现的影响。
因此，人们只有了解了所有经济活动的参与者的行为方式及其成因，才能充分了解整个经济的运作方式。
但是，就如你会开车而不懂发动机的构造原理那样，你能观察到经济运行方式但并不能完全解开其中奥秘。
在宏观经济学中我们注意到经济这部汽车在踩油门时加速，踩刹车时减速。
这就是我们在大多数情形下所需了解的一切。
然而，汽车总有出故障的时候。
商务英语 unit 6 参考答案
Unit 6 TradePart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 They’ve _____B_______ us a very good price for the consignment.A offeredB quotedC presentedD supplied2 If you can’t _______A_________ the delivery date, let us know as soon as possible.A meetB makeC produceD decide3 We ______D________ in distributing high quality wines.A sellB bring outC handleD specialize4 We would appreciate it if we could be B your sole distributor.A pointed outB appointedC acted asD represented5 We have ____B__________ Julian Montero, the Argentine supplier of the wine we are importing.A contacted withB contactedC linked toD linked6 Please ________C________ a letter of credit to cover the shipment.A makeB produceC openD draw7 We look forward to receiving a copy of your letter to your ______D______ bank in Argentina as soon as possible.A correspondingB correspondedC respondingD correspondent8 Since we’ve not _____B________ you before, we’d like to be paid by banker’s draftA dealt inB dealt withC dealt atD dealt for9 It creates its own branded products but also makes guitars ________B_________ distributors’ specifications.A atB toC inD by10 The two companies have had some initial _____D___________ by fax and nowface-to-face meeting is required.A lettersB emailsC faxesD correspondence11 We do hope we can reach an agreement ________D_______ the terms quoted.A forB ofC atD on12 In reply, we are _____C_______ you for 500 cases of Chinese Black Tea atAuD80 per case CIF Sydney.A providingB supplyingC offeringD granting13 This offer is ______B_______ to your reply reaching us before the 20th of February.A subjectingB subjectC subjectedD to subject14 Payment is to be ____D_______ by irrevocable L/C at sight.A done D conducted C paid D made15 They are ____D_ great demand abroad and our stocks are running down quickly.A atB ofC forD in16 We are confident that once you have tried our blouses, you will place repeat orderswith us _____C______ large quantities.A atB forC inD by17 Please note that we do not allow any commission _____B______ our blouses.A forB onC aboutD at18 The above offer is made _____C________ engagement and is subject to our finalconfirmation.A withB noC withoutD having19 ______A______ we are appreciating the good quality of your black tea, we regretthat your price appears to be on the high side.A WhileB WhenC HoweverD Therefore20 However, please note that it is only because we hope to obtain your futuresubstantial orders _____D______ we accept your requirements.A whichB whereC whatD thatPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 国内生产总值Gross Domestic Product2 国民生产总值Gross National Product3 人均GDP GDP per capita4 自然资源natural resources5 新生产业infant industry6 自由港free port7 战略产业strategic industry8 交货期delivery date9 保险insurance10 本地商会local Chamber of Commerce11 总值total value12 不可撤销信用证irrevocable Letter of Credit13 往来行correspondent bank14 清洁提单clean Bill of Lading15 分批装运part shipment16 成本加保险费运费价CIF(cost, insurance and freight)17 长期关系long-term relationship18 利润幅度profit margin19银行转帐bank transfer20 船上交货价FOB(Free on Board)Part III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.It’s essential to comply with all regulations if you want the delivery to gothrough without problems.如果你想要交货没有问题那就必须遵守所有条款。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
First,
transportation costs rose rapidly. Second, Production efficiency was reaching a peak. Third , a fundamental change in inventory philosophy. Fourth, product line Fifth, computer technology Sixth, the increased use of computers.
Thank you for your listening
simultaneously 同时 coordinate 使协调 apparent 显然的 deregulation 违反规定 common-carrier 共同承运人 long-established shipper 承运商，承运人 untouched 原样的
New words and expressions
Later
Logistics first appeared…..
Associated The
with the military.
branch of Art of War pertaining to the movement and supply of armies is called logistics.
Seventh,
the increased public concern for the recycling of products Eighth, large retailers and mass merchandisers
Exercises
Assignment
Preview Text B
What is the logistics
According
to CLM, logistics is the process of planning, implementing, and controlling the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption for the purpose of conforming to the customer requirements.
By Jack
New words and expressions
abound丰富，大量存在; 充满; logistics后勤; 物流; physical distribution 物资调运 materials management 材料管理 business logistics 企业物流 distribution engineering 运输工程 implement 实施，执行 military 军队
Why was logistics always neglect?
In
the early years of Industrial Revolution, the emphasis was on production.
in 1900s, the importance of sales began to be recognized by business. But still no attention was paid to logistics.
inventory philosophy 库存思想 product inventory 产品库存 sophisticated 完善的 proportion 比例 proliferated 激增 facilities 工具，设备 pinpoint 确定 n 针尖 bypass 忽视 due 预定
New words and expressions
pertain 关于 frustration 挫折 armor 装甲，装甲部队 ammunition 军火 surge 汹涌 recession 经济衰退 profit squeeze 利润压缩; 套取利润
New words and expressions