新编商务英语基础教程Unit 10
新编剑桥商务英语高级第三版 第10.1
MODULE 10 BUSINESS TOPIC10.1 Travel and entertainmentVOCABULARY Business travel1 Do you agree with this view?‘I can see a trend, executives want to save costs on business travel ,and connecting people virtually is becoming moreaffordable.’2 Study the phrases in the box.What does each onemean?How is it pronounced?commute subsidised transport congestion give a lift to someone rush hour teleconferencing car share scheme travel expenses3 Which of these statements do you sympathise with?1 Spending two hours each day commuting to and fromwork really affects people’s quality of life.2 It’s fair that the company should subsidise travel forpeople who commute a long way to work.Learning Tip 3 If more people worked flexibly we could avoidcongestion and rush hours.Try to use idiomatic 4 I don’t mind giving a colleague a lift to work now andphrases when then but I couldn’t take part in a car share scheme. I expressing opinions: enjoy that hour to myself in the mornings.eg I couldn’t agree 5 Air travel is too time-consuming.Video andmore ;I’d go along teleconferencing is the only way forward.with that;Actually, 6 It’s the duty of every employee to manage their businessthat’s not the way I travel expenses as if it were their own money.see it,etc.4 Discuss the following questions.1 How do you get to work / college each day?2 Why do you use this from of transport ?3 Do you pay for your own travel?5 As the new manager of the support services atSterrman, Engineering firm, you have been asked toreduce spending on travel and entertainment .Suggest a policy to tackle each of the problems below. Current situation1 The company owns and maintains a fleet of 35company cars for the sales team.2 The company pays for business class tickets on bothlong and short flights.3 The use of expensive restaurants to entertain guestsand clients is very common.4 The company spends a lot on hiring outside rooms for meetings and conferences.Compare your answers with a partner.LISTENING A team-building day6 A lot of companies use team-building events ,such ascanoeing events,treasure hunts,company role plays,etc. But what should their aim be?Prioritise(1-7)thefollowing aims.A generally getting to know each other betterB breaking down formal barriers between managementand employeesC bringing out the best qualities in each individualD helping people to feel better about themselvesE distinguishing leaders from followersF increasing loyalty to the companyG helping to remember that there’s more to life than just work7 Is there some other benefit that hasn’t been mentioned Above?8 10.1 Your company has organised a team-building day at Silverstone Motor Racing Circuit. You have beenasked to attend a short presentation of the programme for the day. Listen and complete your notes. Use up to three words for each space.Team-building dayThe aims0 The aim is not only to have a good time .1 To learn how each individual think,functions and ______.2 This new understanding will make us_______________.The schedule3 Meet at the office at ___________________.4 The journey will take ___________________.5 For the activities we will be divided into_____________.6 At lunch there will be a surprise _________________.7 After the afternoon’s activities there will be a ________.Preparation8 Dress__________________.9 In case of cold bring a jumper or___________________.10 No mobile phones, laptops, but can bring ____________. The home of British Motor Racing9 What do you think the activities at the circuit will be exactly? GRAMMAR Future forms1 Look at the verb forms in these sentences(1-6).WhatForm is used to express the following about the future? Future formsa an offerb a decision already takenc an arrangementd a schedulee a general predictionf a confident prediction1 The day will begin with a working breakfast at eighto’clock after which delegates will have 30 minutes offree time before the first seminar at 10 o’clock.2 We’re not going to have a Christmas party this year;instead we are going to give the money we would havespent to a charity.3 She’s not easy to convince,is she?I can see this is goingto be a very long discussion.4 Don’t worry, I’ll take the laptop with me.That’s one less thing for you to remember.5 I’m meeting him at his office at 6.30 and then we’reeating at a Greek restaurant in the city center.6 I think he’ll find it difficult to adapt to his new role,because he’s used to being independent.Learning Tip 2 You colleague has written this email for an agent in Note the use of the Djakarta.Before you send it, she has asked you to putpresent when two verbs she’s not sure about in the most natural form.Clauses about thefuture are connected Dear Jimwith when or another Thank you for your email, asking about our plans fortime phrase. next year.I will see him.I will I (0) will do my best to explain the situation.give him yourmessage.__When I I agree that this year has been disappointing,but we see him, I’ll give him expect that sales (1)________(pick up)next year.The your message. result of our marketing meeting last week is that we (2) __________(launch) the new version of the DCT10 inAsia next spring. From the feedback we’ve had in Europe,I’m sure it (3) _______(be) a great success.The International Gas Industry Trade Fair (4)_______(take place)in Singapore next March.I (5)______(fly)out there with Jane on 16 March and I hope to have acouple of days extra to see some agents, but I (6)_____(call) you when I (7)_______(have) my exact schedule,so that we can arrange to meet.In the meantime,let me know if you(8)_______(visit) theUK any time soon. Then we can arrange to meet for ameal and a chat.Best wishesSarahREADING Events management3 Do you think being responsible for organising corporate events, Sponsorship,parties and team-building events in a dream job?Why?/Why not?4 Read the article from a business magazine about organisingcorporate events.● Choose the best sentence from those below(A-H) to fill each ofthe gaps in the test.● Do not use any letter more than once.● There is an example at the beginning(0)HOW TO MANAGE AN EVENTHow would be an events organiser?On the face of it ,playing ‘my genial host’ to a group of freeloading clients doesn’t seem too arduous a task. But the amount of stress experienced in getting ready for it and the real and ever-present danger of something going horribly wrong make it a job only for those with nerves of steel. (0)E The list is endless.Corporate hospitality events should be an opportunity to relax with your customers and get away from business,but instead they actually expose a company to close scrutiny by its most valued audience and leave a lasting impression in their minds .Done well ,the client is left with the image of a creative ,fun and professional organisation. (1)______Worse still ,you might offend:the company who arranged a James Bond theme night that started with a group of international guests being greeted by bikini-clad ‘Bond girls’should have known better.The first consideration is what the aim of the event is :to launch a new product ,to develop awareness of the company’s mission, to build relationships with new clients or just to thank existing ones for their continued custom .(2)_______For the latter you won’t necessarily have to spend excessively to get it right ,but you will have to think about what will make the event memorable. Audience participation is generally a good way to achieve this ,for example giving a theme to the event ,such as a 1970s disco or a Hawaiian evening.(3)________It may also put some under pressure ,making them feel that they will have to dance like John Travolta or to rely more on their wallet than their imagination to make their costume.(4)__________An alternative is simply to give them a treat by taking them to a show orsporting event and afterwards for a meal where they can relax and chat .(5)________ The advantage of these is that the clients are more likely to look forward to it and to share the good news with others in the wider world who may also have an interest in the event .(6)________In addition ,anything that goes wrong at the events is likely to reflect badly on the main organiser and not your company.A This will get the participants more involved and help to ‘break the ice ’ if peopledon’t know each other well,but be careful.B An example of this would be a golf tournament or a football match.C The first two are more like presentations and will mean putting on a show toImpress.D Staff parties,on the other hand ,are much less stressful because the consequencesof failure are not so damaging.E A speaker may not turn up ,a piece of vital equipment may fail ,the invitation mayGive the wrong date.F Done badly ,the company may end up looking cheesy ,disorganised or evenCheap.G The result is good publicity and an enhanced image for the company.H The balance is a difficult one and it all depends on the skill of the organiser in theplanning and publicizing of the event ,so the guests feel at ease. VOCABULARY Go and get1 Complete the following sentences using the correct form ofeither go or get.0 There is always a danger that something will go wrong on theday.1 I have a lot of things to ______ready before the party tomorrow.2 The key to a successful event is to _________all the participants involved.3 I can’t do 13 July, I am afraid --it’s the day my brother is ______ married4 Don’t worry.Everything is _________according to plan.5 Can you call them please?I’ve tried to convince them, but I’mnot ________anywhere.6 The budget for this event is out of control. The company will_________bankrupt at this rate.7 The boss will _______ crazy if the funds out you’ve taken hisparking space.8 Everything went smoothly ,except for the three people who ____ lost on their way from the airport.2 Choose four of the above phrases with go or get and writesentences of your own.READING Planning a corporate event3 You work for Vermillion Events Management, whichspecialises in organising conferences and corporate events.You receive the following letter . Read it and with your partneragree an outline plan for the event using the framework given on page 101.CATHSTONE● ● ● ●DESIHNERS OF FINE JEWELLERYDear sir / madamCathstone will be celebrating its 50th anniversary in business this November and would like to organise a suitable event toCommemorate the occasion. Your company was recommended to me by a colleague.In case you have not heard of us,Cathstone is Asia’s leadingjewellery designer and wholesaler.We supply prestige jewellers in major cities across the world.Attending the event will be the senior management team(30people) and about 200 of our key clients and supplies withtheir husbands,wives or partners.I don’t need to stress to you the importance of putting on a good show ,but we leave it to you to come up with a proposal for what the theme and venue might be .We have set aside a reasonablebudget for the event,but of course we are not handing you ablank cheque !Please submit a rough estimate of cost with your proposal .I look forward to hearing from you.Your faithfullyMartha LoraxMartha LoraxCommunications DirectorOutline proposal for corporate event1 Company _______________________________________2 Purpose of event ___________________________________3 Venue____________________________________________4 Theme ___________________________________________5 Speakers/Guests___________________________________6 Activities_________________________________________7 Food and drink____________________________________8 Promotional literature /gifts__________________________9 Approx. cost per head_______________________________ SPEAKINGExam successPractice making briefnotes that you canRefer to when giving ashort speech orcontributing at ameeting.Making a pitch4 You have been invited to pitch for the customer event atCathstone .Divide yourself into pairs of events managers and a panel of a Ca thstone managers.Read the instructions belowand then act out the meeting.Events managersPresent your ideas for the event to the Cathstone panel.Divide the presentation into two parts so that each person has equal opportunity to speak .Be prepared to answer questions afterwards.PanelFirst discuss together what you are looking for .Then listen to two or three pitches by different event management companies. After each pitch ,ask questions.At the end decide who is the winner and be prepared to give our reasons.。
Unit 10 商务英语 给予优惠
Unit Ten 给予优惠271.On orders for one hundred pieces or more we allow a special discount of 1.5%对100匹或100匹以上的订单，我们可以给1.5%特别折扣。
272.A discount of 5% may be allow if the quantity for each specification is more than 1000 sets.如果每一种规格的量超过1000套的话，我方可以给5%的折扣。
273.For quantities of more than 500 units, we can offer a discount of 15% on our price list.数量在500套以上的簅，我方可以按价目表给予5%的折扣。
274.We are glad to make a 5% discount for an order of 100 dozen or more.对于100打以上的订单，我方乐意给予5%的折扣。
275.We should be pleased to allow you the requested discount of 5% if you are willing to raise your order to 50000 pieces.若贵方愿将订单增加至50000件的话，我方乐意给予所要求的5%折扣。
276.We will entitle you to a 10% discount during July on anything you buy.您7月份来买任何东西时，价格均可按9折优惠。
277.You can receive a special 15% discount on orders placed before the end of December.贵方能在12月底之前下订单的话，我方可以给15%折扣。
商务英语翻译Unit 10 信用证翻译
术语积累
• • • • • • • • • • • • 保兑信用证Confirmed L/C 不可撤销信用证Irrevocable L/C 可撤销信用证Revocable L/C 即期信用证Sight L/C 远期信用证Usance L/C 可转让信用证Transferable/Assignable/Transmissible L/C 可分割信用证Divisible L/C 有追索权信用证L/C with recourse 无追索权信用证L/C without recourse 循环信用证Revolving L/C 背对背信用证Back-to-Back L/C 对开信用证Reciprocal L/C
词汇提示
• • • • • • • • • • 寄送forward 规定stipulate 指定design 预先垫付 流程图 flowchart 受票人drawee 出票人drawer 转递transmission 偿付reimbursement 付款honour
术语积累
• • • • • • • • • • • • 汇付 remittance 信汇mail transfer 电汇telegraphic transfer 票汇demand draft 托收collection 付款交单documents against payment 承兑交单documents against acceptance 开证行issuing bank 申请人 applicant 跟单信用证Documentary L/C 光票信用证Clean L/C 不保兑信用证Unconfirmed L/C
Unit 10 信用证翻译
Letter of credit
词汇提示
• • • • • • • • Pre-advise v. 预通知 Telex n. 电传 Negociation n.议付 Accompany v. 随同 Signed adj.已签署的 Quintuplicate n. 一式五份 notify v. 通知 evidence v. 证明，显示，表明
实用商务英语Unit10(上)
back
在国际贸易中，要保持或扩大业务就必 须巩固和发展已有的业务关系，并且不 断物色新的贸易伙伴以建立新的业务关 系。新的业务关系可以通过银行、报 纸广告、因特网、驻外商务机构、国 外商会、商品交易会等多种渠道建立。
To write a letter for establishing business relations,you had better follow the steps below:
ቤተ መጻሕፍቲ ባይዱ合式
The Nile Trading Co. Ltd. 161 Pyramid Street, Alexandria, Egypt Tel: (20-3)4900000 Fax: (20-3)4900001
back
11th May,2001
The Export Manager China Motorbike Co. Ltd 34 Fazhan Street Jinan, Shandong P. R. C.
Yours fainthfully, Abdul Aziz Marketing Manager
平头式
H. Woods & Co. Ltd. Nesson House, Newell Street Birmingham B15 3EL Tel: (44-121) 4560000 Fax: (44-121)4560001 1 March, 2001 The Manager Shanghai Textile Trading Co. Ltd. 72 Zhongshan Rd. Shanghai 200001 China Dear Sir or Madam, We are interested in tweed lengths suitable for skirt-making and would like to have details of your prices and terms. It would be helpful if you could supply samples. Yours faithfully, Larry Crane China Trade Manager
商务英语Unit 10 Marketing
4
Advertisements and commercials
How to advertise a product?
Advertising a product involves developing a ‘Unique Selling Proposition’ (‘USP’): the Features and Benefits which make it unlike any of the competing products. There are four stages in advertising a product (‘ AIDA’): 1. Attract the Attention of potential customers 2. Arouse Interest in the product 3. Create a Desire for its benefits 4. Encourage customers to take prompt Action ---- Heinz M. Goldmann
* What is the ‘USP’ of the product? It’s actually different for each product. The red guides list more hotels and ___________________________________________________________ restaurants than their competitors. The green guides use a star system to rate places of interest. And the maps are updated every year. The three products are cross-referenced.
商务英语综合教程第二册Unit 10 Electronic Commerce_OK
➢Electronic Funds Transfer EFT 电子资金转帐
➢supply chain management 供应连锁管理
➢Electronic Data Interchange (EDI) 电子数据交换(EDI) EDI，是两个 组织之间结构化商业数据(如订单、发票和货运通知单等)的电子交 换，通常在供应商和客户之间发生。例如，EDI可以基于记录级使 用户能用自己的计算机向供应商的计算机发出货物订单。
• Business-to-Business (B2B)
• Business-to-Consumer (B2C)
• Business-to-Employee (B2E)
• Business-to-Government (B2G) (also known as
Business to Administration or B2A)
Unit 10 Electronic Commerce
2021/6/27
1
Warm-up Activities
Background Information
Text Analysis
Extended Activities
Writing
2021/6/27
2
Warm-up Activities
• I. Pair works • What do you know about Online shopping? Have you ever tried it? Talk about it with your partne
time and unnecessary formal
ities. That's why e-commerc
e is preferable to traditional
《商务英语函电教程》Unit 10运输
General View
(2) the shipment with an indefinite date, usually when the payment is made by L/C e.g. shipment should be made within 30 days after receipt of L/C. (3) the shipment with a date in the near future.. When the shipment can be made soon after the conclusion of the contract，the parties can adopt such terms： immediate shipment，prompt shipment.
General View
B/L is issued by the captain or the shipping companies to testify that the goods have been received or shipped on board for delivery to a certain place of destination． The seller must inform the buyer as soon as shipment is effected so as to get the buyer prepared for taking delivery of the goods. Under FOB and CFR term, it is for the buyer to arrange for insurance upon receipt of shipping advice. If the buyer fails to receive the shipping advice, any damage to or loss of the goods thus sustained will be for the seller’s account.
实用商务英语写作课件-Unit 10Business Proposal
Categorization
Solicited proposal: It is submitted to echo requests for such proposals.
Text of proposal
Problem and purpose
It briefly offers the problem or the purpose of the project.
Execution plan
1) It is the core of the proposal which attract the most attention of the readers. The writer needs to describe his plan for the execution of the proposed project or the solving of the problem.
Unsolicited proposal: It is submitted to an enterprise or organization to solve a problem or launch a new project.
Layout
Prefatory part Text of proposal Appendix
related RFP.
Prefatory part
Abstract or executive summary
It gives the addressee a brief picture of the proposal by highlighting the key points.
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Unit 10 EmploymentI Teaching Aim1. Cognitive Information（认知信息）: Employment2. Language Focus（内容重点）:1）Word Study： A. executive, impression, recall, schedule, tastefully, appreciative, assessment, absorb, personality, preference；B. chief, ambitious, incredible, transform, digital, integrate, correspond, permission, complain2）Phrases：A. according to, due to, show respect to, engage in；B. keep track of, be related to3）Key words：A. establish；B. ensure3. Grammar：被动语态Ⅱ4. Writing（写作技巧）：E-mail写作5. Translation（翻译技巧）：直译与意译III Background Information工作方面词汇1. 个人品质adaptable 适应性强的ambitious 有雄心壮志的capable 有能力的，有才能的careful 办事仔细的competent 能胜任的confident 有信心的conscientious 认真的，自觉的cooperative 有合作精神的creative 富创造力的dedicated 有奉献精神的dependable 可靠的disciplined 守纪律的earnest 认真的well-educated 受过良好教育的efficient 有效率的energetic 精力充沛的enthusiastic 充满热情的expressive 善于表达hard-working 勤劳的industrious 勤奋的ingenious 有独创性的2. 其他内容objective 目标career objective 职业目标employment objective 工作目标position wanted 希望职位job objective 工作目标position applied for 申请职位position sought 谋求职位position desired 希望职位for more specialized work 为更专门的工作for prospects of promotion 为晋升的前途for higher responsibility 为更高层次的工作责任for wider experience 为扩大工作经验due to close down of company 由于公司倒闭due to expiry of employment 由于雇用期满to offer a more challenging opportunity 提供更有挑战性的工作机会to seek a better job 寻找更好的工作to look for a more challenging opportunity 寻找一个更有挑战性的工作机会IV language and Culture Focus （语言文化要点）Text A1.Word study1）executive n.① a person or group in a business organization, trade union, etc. with administrative or managerial powers 行政领导；经理e.g. a sales executive 营业主任She’s an executive in a computer company. 她是一家计算机公司的行政人员。
②（in the Civil Service） a person who carries out what has been planned or decided 行政人员e.g. executive officer 行政主任2）impression n.①~ （on sb.）a deep, lasting effect on the mind or feelings of sb. 印象；感想e.g. His first speech as president made a strong impression on his audience. 他当会长后的第一次演讲给听众留下了深刻的印象。
②［esp. sing.］~ （of sth./doing sth./that ...）an idea, feeling or opinion 想法，感觉，看法e.g. He gives the impression of being a hard worker/that he works hard. 他给人的印象是工作很努力。
【相关搭配】be under the impression that ...to have the （usu. mistaken）idea that ... 有某种（通常指错误的）想法e.g. I was under the impression that you were coming tomorrow. 我以为你明天才来呢。
【相关词】impressive a. 给人以深刻印象的3）recall v.①~ sb. （from ...）（to ...）to order sb. to return （from a place）召回e.g. recall an ambassador （from his post）将大使（从驻在国）召回②to order （sth.）to be returned 收回e.g. recall library books 要求归还图书馆的书③to bring （sth./sb.）back into the mind；recollect 回忆起；记起e.g. I can’t recall his name. 我想不起他的名字了4）schedule n.①a program of work to be done or of planned events 计划表e.g. a factory production schedule 工厂生产进度表Everything is going according to schedule. 一切都在按预定计划进行。
② a timetablee.g. The fog disrupted airline schedules. 这场大雾扰乱了航空公司的时刻表。
③ a list of items, etc. 清单，明细表e.g. The attached schedule gives details of the shipment. 装运货物的细目见所附清单。
5）tastefully ad. having or displaying good taste 趣味高雅地e.g. She often dresses tastefully. 她总是穿着很有品味。
【相关词】taste n.①~ （for sth.）liking or preference 爱好e.g. She has a taste for foreign travel. 她有到国外旅行的爱好。
②[U] ability to perceive and enjoy what is beautiful or harmonious, or to behave in an appropriate and a pleasing way 鉴赏力，审美力e.g. have excellent taste in clothes, art, music 对服装、艺术、音乐很有鉴赏力6）appreciative a. ~ （of sth.）feeling or showing understanding or gratitude 有欣赏力的e.g. an appreciative letter 感谢信I’m most appreciative of your generosity. 我对你的慷慨感激之至。
【相关词】appreciate v.①to understand and enjoy （sth.）；value highly 欣赏；赏识e.g. You can’t fully appreciate foreign literature in translation. 看翻译作品很难欣赏到外国文学的精髓。
Your help was greatly appreciated, i.e., we were grateful for it. 非常感谢你的帮助。
②to understand （sth.）with sympathy 体恤，体谅e.g. I appreciate your problem, but I don’t think I can help you. 我理解你的困难，但却爱莫能助。
③to increase in value 增值，涨价e.g. Local property has appreciated since they built the motorway nearby. 自从附近修建了高速公路，本地的地产已经增值。
7）assessment n.①action of assessing 评定e.g. Continuous assessment is made of all students’work. 对全体学生的功课做出连贯性的评定。
②evaluation or opinion 评价；看法e.g. What is your assessment of the situation? 你对这一情况有什么看法?【相关词】assess v. 确定，评定8）absorb v.①to take in；suck up 吸收e.g. Aspirin is quickly absorbed by the body. 阿司匹林很快被身体吸收了。
（fig 比喻）Clever children absorb knowledge easily. 聪明孩子容易吸收知识。
②to hold the attention or interest of （sb.）fully 吸引……的注意力e.g. His business absorbs him. 他专心致志地处理业务。