劳力士手表英文广告简介-原文加翻译

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手表英文广告语_广告词

手表英文广告语_广告词

手表英文广告语手表英文广告语【精选篇】 1. Time for my existence --- Rossini 2. The United States is the brilliant color of the truth --- the real benefit3. Wise Men Qianmang --- Tudor4. With the time - Seiko5. To hear, to listen, to share, to care --- Raymond6. Citizen watches and clocks leading the new trend, the world famous quartz technology --- Citizen7. Advanced quartz technology, accurate minutes and seconds is not bad --- plum table8. Once owned, nothing to do --- Rolex watches9. true feelings, always lingering --- according to wave table10. not only with a long side, or family tradition - Patek Philippe11. Dedication, demonstrate excellence --- Montblanc12. Elegant attitude, really my personality --- Longines13. do not care about forever, only care about once - when the iron table1 / 414. Excellence logo - Omega15. Love in every minute and second --- HERMES Hermes16.Witness history, grasp the future --- Omega手表英文广告语【热门篇】 1. Static to the world to suspend, moving the time forward --- Omega2. Only for men watch --- nations3. One month's error will not exceed one second. (Watches) Purzha Watch Company4. The world's only air-powered clock. (Atmos clock)5. No country appreciates late arrivals. (Alarm clock) Big Ben Watch Company6. First whisper, then they will shout. (Alarm clock) Big Ben Watch Company7. There is no more accurate time than it. (Alarm clock) Big Ben Watch Company8. Watch the first vanguard of the queue. BRAND Strap Company9. Switzerland Tissot, the world shuttle --- Tissot10. Waiting for the second change in the world, or grasp the second change the world - RolexNo one can have Patek Philippe, but only for the next 2 / 4generation custody.12. You can easily have time, but you can not easily have Vacheron Constantin.13. Breguet, invented a pioneer when the meter.14. professional tabulation, only to understand the table of men.15. "Brock" always and time synchronization. (Clock) Brock Watch Company16. Man's Treasure. (Watches) Brock Watch Company17. From 1856, it was a symbol of American leaders. Elgin National Watch Company18. "Elgin" and the stars generally accurate. Elgin National Watch Company手表英文广告语【经典篇】 1. Swiss watch making the highest contribution to art. (Malvern brand watches)2. Slim-type watch is the future of the logo Vilasin watch company3. More than just time. (Hamilton brand watches)4. You need the right time, you should make the right choice. (Harvard brand watches)5. "Ingersoll" has long been the mantra of the United States.3 / 4(Ingersoll brand watches)6. Long Qin - watch the ruler of the Kingdom. (Langqin brand watches)7. Time to change everything, only the radar table --- radar table8. Superstar, classic reproduction --- King table9. I have a Chinese heart --- seagull10. Together with the Olympic Games collection --- Beijing 4 / 4。

世界奢侈品100条经典广告语中英文对照

世界奢侈品100条经典广告语中英文对照

世界奢侈品100条经典广告语中英文对照全文共3篇示例,供读者参考篇1World's Top 100 Classic Luxury Advertising Slogans1. Louis Vuitton – "Pass it On"2. Chanel – "In order to be irreplaceable, one must always be different"3. Gucci – "Quality is remembered long after the price is forgotten"4. Rolex – "A crown for every achievement"5. Prada – "What you wear is how you present yourself to the world"6. Dior – "The ultimate luxury is experience"7. Hermes – "Crafting the extraordinary"8. Cartier – "Celebrating the most precious moments in life"9. Burberry – "Heritage reimagined"10. Tiffany & Co. – "The one and only"11. Versace – "The essence of pure luxury"12. Dolce & Gabbana – "Fashion fades, only style remains"13. Armani –"Elegance is not about being noticed, it’s about being remembered"14. Ferragamo – "Walk your own path in style"15. Yves Saint Laurent – "Fashions fade, style is eternal"16. Bvlgari – "The mastery of preciousness"17. Fendi – "Boldness meets sophistication"18. Valentino – "The epitome of elegance"19. Miu Miu – "Preserving the spirit of youth"20. Bottega Veneta – "When your own initials are enough"21. Alexander McQueen – "Redefining luxury"22. Givenchy – "Becoming who you are"23. Jimmy Choo – "Step into glamour"24. Coach – "Crafted to last a lifetime"25. Manolo Blahnik – "Elegance never goes out of style"26. Louboutin – "In a world full of trends, I want to remain a classic"27. Balenciaga – "Pushing boundaries in luxury fashion"28. Salvatore Ferragamo – "Invest in timeless sophistication"29. Ralph Lauren – "Every symbol of luxury"30. Kate Spade – "Live colorfully"31. Tom Ford – "Dress the part"32. Alexander Wang – "Luxury redefined"33. Michael Kors – "Jet set glamour"34. Lanvin – "Fashion is about having fun"35. Marc Jacobs – "Luxury with a twist"36. Christian Louboutin – "Shoes transform your body language and attitude"37. Givenchy – "Elegance with an edge"38. Vera Wang – "Couture bridal perfection"39. Betsey Johnson – "Make every day a runway"40. Zac Posen – "Craftsmanship meets couture"41. Oscar de la Renta – "People will stare. Make it worth their while"42. Missoni – "Exceptional knitwear"43. Emilio Pucci – "Clothing as bright as your personality"44. Stella McCartney – "Responsible luxury"45. Juicy Couture – "Making the ordinary extraordinary"46. Carolina Herrera – "Effortless elegance"47. Elie Saab – "Elegance is an attitude"48. Moschino – "Modern luxury with a sense of humor"49. Diane von Furstenberg – "The woman I wanted to be"50. Burberry – "British to the core"51. Mary Katrantzou – "Print perfection"52. Phillip Lim – "Cool elegance"53. Giuseppe Zanotti – "Crafted for the glamorous life"54. Valentino – "Dream in couture"55. Rick Owens – "Wearable sculpture"56. Erdem – "Modern femininity"57. Kenzo – "Reimagining the ordinary"58. Helmut Lang – "Luxury with an edge"59. Marchesa – "Draping beauty into every design"60. Thom Browne – "Classic dressing, redefined"61. Derek Lam – "Timelessly elegant"62. Narciso Rodriguez – "Sensuality in simplicity"63. Alice + Olivia – "Playful sophistication"64. Isabel Marant – "Effortless French chic"65. Balmain – "Redefining power dressing"66. Diane von Furstenberg – "Empowering women through fashion"67. Alexander Wang – "Defining urban cool"68. Rodarte – "Dreamlike beauty"69. Giambattista Valli – "The essence of couture"70. Oscar de la Renta – "Creating beauty through elegance"71. Jason Wu – "Crafting the next generation of luxury"72. Elie Saab – "Chic sophistication"73. Erdem – "Femininity redefined"74. Alice Temperley – "Romantic luxury"75. Vera Wang – "Symbol of bridal elegance"76. Nicole Miller – "Effortless American style"77. Rag & Bone – "Effortless cool"78. Peter Pilotto – "Mixing innovation with tradition"79. Jonathan Saunders – "Modern prints for a sophisticated woman"80. Altuzarra – "Powerful femininity"81. Temperley London – "Elegance for the romantic at heart"82. The Row – "Minimalist luxury"83. Emilia Wickstead – "Sophistication in simplicity"84. Preen – "Femininity with a modern twist"85. Mary Katrantzou – "Inventive prints for a bold woman"86. Erdem – "Luxury for the modern romantic"87. Roksanda – "Artistic elegance meets impeccable craftsmanship"88. Issa – "Effortless elegance for the modern woman"89. Ryan Roche – "Luxurious knitwear for the modern woman"90. Paul Andrew – "Elegance in every step"91. Rosie Assoulin – "Creating magic through fashion"92. Wes Gordon – "Modern Hollywood glamour"93. Tome –"Crafting the modern woman’s wardrobe"94. Wolk Morais – "Luxury with an edge"95. Tanya Taylor – "Effortless sophistication with a playful touch"96. Brock Collection – "Elegance redefined"97. Monse – "Modern and chic"98. Khaite – "Timeless elegance for the modern woman"99. Prabal Gurung – "Empowering through fashion"100. Gabriela Hearst – "Luxury with a purpose"These slogans encapsulate the essence of each luxury brand, appealing to their target audience and projecting a sense of exclusivity, elegance, and sophistication. Luxury advertising is all about evoking desire and aspiration, and these slogans achieve that in a concise and memorable way. Luxury brands are not just selling products – they are selling a lifestyle, a dream, and these slogans capture that essence perfectly.篇2World Luxury 100 Classic Advertising SlogansLuxury products have always had a strong appeal to consumers around the world. With their exquisite design, superior quality, and prestigious image, luxury brands are known for their iconic advertising slogans that resonate with the desires and aspirations of their target audience. Here are 100 classic advertising slogans from some of the world's most renowned luxury brands:1. Chanel: "Fashion fades, only style remains the same."2. Louis Vuitton: "The art of travel."3. Gucci: "Quality is remembered long after price is forgotten."4. Hermès: "Craftsmanship that stands the test of time."5. Prada: "Poetic industrial complex."6. Rolex: "A crown for every achievement."7. Cartier: "Jeweler of kings, king of jewelers."8. Burberry: "Icons reimagined."9. Tiffany & Co.: "Every kiss begins with Kay."10. Dior: "Elegance is the only beauty that never fades."11. LVMH: "Caring, creative, powerful."12. Fendi: "F is for Fendi."13. Givenchy: "A style all your own."14. Versace: "A life without regrets."15. Dolce & Gabbana: "Dolce Vita."16. Bottega Veneta: "When your own initials are enough."17. Montblanc: "A legacy of innovation."18. Christian Louboutin: "Red soles for a touch of glamour."19. Yves Saint Laurent: "Fashions fade, style is eternal."20. Balenciaga: "Daring, effortless, and cool."21. Alexander McQueen: "Savage beauty."22. Bvlgari: "Magnificent jewels."23. Jimmy Choo: "Luxury footwear at its finest."24. Tom Ford: "A different kind of beauty."25. Giorgio Armani: "Elegance is not about being noticed, but about being remembered."26. Salvatore Ferragamo: "The measure of authenticity."27. Miu Miu: "The age of indulgence."28. Moncler: "Iconic outerwear for every season."29. Celine: "An expression of instinct."30. Chloé: "Bohemian chic at its best."31. Ralph Lauren: "The world of Polo."32. Alexander Wang: "Urban sophistication."33. 3.1 Phillip Lim: "Cool, easy, chic."34. Marc Jacobs: "Fashion is a way of expressing yourself."35. Thom Browne: "Traditional American tailoring with a twist."36. Michael Kors: "Jet set luxury."37. Kate Spade: "Live colorfully."38. Tory Burch: "Casual luxury for everyday life."39. Coach: "The American icon of leather goods."40. Calvin Klein: "Timeless sophistication."41. Hackett London: "Essential British elegance."42. Mulberry: "Heritage craftsmanship."43. Paul Smith: "Classic with a twist."44. Whistles: "Effortless style for every day."45. Reiss: "Modern silhouettes with timeless appeal."46. Self-Portrait: "Romantic, modern, feminine."47. Stella McCartney: "Made with love for the environment."48. Victoria Beckham: "Empowering women through fashion."49. L.K. Bennett: "Luxury shoes and accessories."50. Roland Mouret: "Sophisticated, sensual, elegant."51. Temperley London: "Vintage-inspired luxury."52. Vivienne Westwood: "Rebel with a cause."53. Erdem: "Elegant, feminine, timeless."54. Mary Katrantzou: "Prints that tell a story."55. Jonathan Saunders: "Colorful, optimistic, modern."56. J.W. Anderson: "Unconventional luxury."57. Roksanda: "Modern, feminine, sophisticated."58. Peter Pilotto: "Innovative use of print and color."59. Preen by Thornton Bregazzi: "Contemporary design witha romantic flair."60. Hunter: "Outdoor luxury."61. Matthew Williamson: "Bohemian glamour."62. Christopher Kane: "Beauty, brutality, the clash of opposites."63. Osman: "Modern elegance with a twist."64. Anya Hindmarch: "Fashion with a sense of humor."65. Peter Jensen: "Nostalgic yet contemporary."66. Emilia Wickstead: "Unabashedly luxurious."67. Simone Rocha: "Romantic, ethereal, modern."68. Sophia Webster: "Colorful, playful, feminine."69. Charlotte Olympia: "Chic accessories with a retro twist."70. Emilio Pucci: "Bold prints for the modern woman."71. Missoni: "Timeless knitwear with a colorful twist."72. Moschino: "Playful, irreverent, fun."73. Roberto Cavalli: "Prints, patterns, and a touch of exoticism."74. Kenzo: "Eccentric and bold."75. Yohji Yamamoto: "Japanese minimalism meetsavant-garde."76. Issey Miyake: "Innovative design, timeless elegance."77. Comme des Garçons: "Avant-garde fashion for the daring."78. Maison Margiela: "Deconstructing luxury."79. Rick Owens: "Gothic glamour with a touch of rebellion."80. Balmain: "The rockstar of fashion."81. Lanvin: "Elegance with a twist."82. Givenchy: "Dark romance and streetwear."83. Valentino: "Romantic and poetic."84. Marni: "Artistic, quirky, creative."85. Jil Sander: "Clean lines and modern simplicity."86. Helmut Lang: "Minimalist cool."87. Acne Studios: "Modern, innovative, Scandinavian."88. Off-White: "Defying stereotypes and breaking boundaries."89. Balenciaga: "Revolutionizing the fashion world."90. Vetements: "The brand that shook up fashion."91. JW Anderson: "Pushing the boundaries of design."92. Loewe: "Craftsmanship with a modern twist."93. Maison Margiela: "Artisanal techniques with aavant-garde approach."94. Dries Van Noten: "Timeless elegance with a touch of the unexpected."95. Junya Watanabe: "Innovative, avant-garde, modern."96. Sacai: "Blurring the lines between high fashion and streetwear."97. Rick Owens: "Dark, edgy, and unconventional."98. Alexander McQueen: "Haute couture meets street fashion."99. Thom Browne: "Traditional tailoring with a contemporary edge."100. Balmain: "The epitome of Parisian style."These classic advertising slogans exemplify the essence of luxury brands, their ethos, and the values they represent. Theycapture the spirit of aspiration, exclusivity, and sophistication that defines the world of luxury fashion and accessories. Whether it's a timeless piece of jewelry or a statement handbag, luxury brands continue to inspire and captivate consumers with their iconic advertising campaigns and slogans.篇3World's Top 100 Classic Luxury Ad Slogans1. Chanel: Fashion changes, but style endures. 时尚改变,但风格永恒。

劳力士广告词

劳力士广告词

1905年创办人汉斯?韦尔斯多夫(hans wilsdorf),年仅24岁的他便于伦敦开设专营时计发行的公司。

1908汉斯?韦尔斯多夫设计和注册了自己的品牌——劳力士rolex 1926年,蚝式腕表诞生,独创的旋入式表壳、外圈和表冠使它成为世界上首款能防水、防尘的腕表。

1927年,年轻的英国女士梅塞迪丝?吉莉斯(mercedes gleitze)佩戴劳力士蚝式腕表成功横渡英伦海峡。

在游了十几个小时到达终点之后,她佩戴的腕表依然丝毫无损、运行如常。

1931年恒动摆陀问世,是世界上第一个自动上链的机械装置。

1945年,劳力士推出了日志型腕表,这是世界上首款在表面上有日历显示的自动上链腕表。

1953劳力士推出潜航者型腕表,防水深度100米(330英尺)1955年推出格林威治型腕表1956年推出星期日历腕表,皆为贵金属材质打造。

1956年milgauss于1956年诞生,专为科学界研创,能抵抗高达1,000高斯的磁量密度。

milgauss腕表的非凡抗磁功能,在于其内部抗磁盖,有助确保机芯的正常运作。

1963年推出的新世代计时腕表宇宙计型迪通拿,其命名源于一个经典的地标──“迪通拿”(daytona)。

1985年劳力士是首个选用904l不锈钢去打造所有不锈钢表壳的制表品牌。

1992年,劳力士推出了蚝式恒动游艇名仕型腕表,这是第一款拥有三种表壳尺吋(29、35或40毫米)的蚝式专业腕表,集中体现了劳力士与航海运动的紧密联系。

2000年4130型机芯的构思与组装均由劳力士独力完成,而于2000年所设计的宇宙计型迪通拿表款,仅由290个部件组成(远少于标准多功能时计),呈现简约之美。

2005年为了确保腕表的坚固性和持久性,劳力士研制出专利cerachrom字圈,用于一些蚝式系列专业腕表。

由于它用极其坚硬、耐腐蚀、抗刮损的特殊陶瓷制成,即使经紫外线照射也不会褪色。

该材质抛光效果好,赋予外圈卓越、持久的光泽。

其24小时刻度,更覆有铂金薄涂层。

英文广告的语言特点与翻译方法

英文广告的语言特点与翻译方法
[1]
为:Tide’sin,Dirt’s out, 中文意思为: 汰渍放进去, 污垢洗出来。能够看到其负有针对性, 让人对这款洗 衣服的印象很深, 广告寓意十足。 二、 英文广告的翻译方法 ( 一 ) 直译法 所谓的直译, 指的是严格按照英文语言标准、 规 范, 不改变英文意思、 逻辑结构的前提下, 完全保留英 文内容、 形式, 尤其是保持英文比喻、 地方特色、 民俗 信息等内容不变。英文广告翻译过程中, 运用直译法 来翻译语义明确、 语法结构和逻辑简单的英文词汇。 也就是说, 通过直译方法来表达英文的表层、 深层意 思。例如: 三星广告的广告词为 Challengethelimits. 中文意思为挑战极限; 再如:AirFrance 法国航空公 司的英文广告词为 Winningtheheartsoft theworld.中 文意思为赢取天下心。能够看到, 通过直译法, 能够 将企业广告意思完整呈现出来, 在不改变结构、 意思 和语义的前提下, 达到广告营销的目的。 ( 二 ) 意译法 英文意译法与直译法的方式不同, 直译法是不改 变任何内容和形式, 而意译法是不改变内容改变形式 的翻译方法, 要求翻译者在不改变原文主旨意思的前 提下, 融入自己的想法, 富有创造性, 但是必须将原 文的基础信息保留下来。同时, 与直译法相比, 意译 法的方式和手段更加灵活、 多变, 在翻译过程中, 针 对不同消费者群体, 分别翻译出可读性强、 可理解性 强的译文 [2]。英文广告的意译法通常是在不需要采 用直译法的情形下所采用, 联合上下文, 将广告的语 义完整表达出来。一家国际知名快递公司的英文广 告语为 “We careto provide service above and beyond the call ofduty.”, 倘若我国利用直译法, 可以将其翻译 为 “我们愿意提供高于或超出责任感的服务”, 从表 面上来看, 广告所传递出来的信息为忠实度较高, 但 是广告内容过于平淡无奇、 索然无味。为了传递出其 生动、 有趣的信息, 可以将其翻译为: “殷勤有加, 风 雨不改”, 其简洁、 凝练的特征便会完全呈现出来, 商

英语广告的语言及翻译

英语广告的语言及翻译

Unlike me, my Rolex never needs a rest.
1.和我不同,我的劳力士从不需要休息。
Make your every hello a real good—buy.
2.让您的每次通话都货真价实。
A Mars a day keeps you work, rest and play.
Sentences 多用省略句和简单句
为减少广告费用,应做到用最少的版面,最精练 的语言,传递出最多的信息。
省略句:
Quality first. Customer supreme.质量第一,用 户至上。(金龙电扇) Perfect care for you and your family—soft and comfortable.(手帕纸广告) 对您和家人的呵护—柔软舒适。
3.弥补法( Supplementary Translation)
:对不能译的辞格,尽可能补救。属此 范围的一般是在文字、字音、词汇、词 的结构、词的缩减、词义更换、字的排 列等方面做文章的辞格。对原文中无法 传达到译文中去的这类修辞特点可采用 不同策略:对那些内容重要非译不可的 可通过换格、加重语气、加上脚注等办 法补救。
Eg.Sophisticated, sweet-to-drink Pink Lady . 译为:高级、可口的粉红佳人。
More Use of Adjectives 大量使用形容词
广告语言要求形象生动。为了推销商品,广告 商极力对商品进行粉饰、美化。积极、肯定和 褒义的形容词占有绝对优势。
Eg1.Finest food, most attractive surroundings and a friendly disposition(餐馆广告)

论文模板

论文模板

广告英语语言特色探析摘要:作为一项介绍与推销商品的应用工具,广告在当今社会已经成为商品经济的必要手段,广告英语的语言特征及社会功能也越来越受重视。

本文结合大量来自英文原版杂志的广告实例,从词汇特点、句法特点和修辞特点三个方面分析了广告英语的语言特点。

关键词:广告英语;词汇特色;句法特征;修辞手法一、引言何谓广告?《辞海》中的广告定义是:向公众介绍商品、报道服务内容或文娱节目等的一种宣传方式。

一般通过报刊、电视台、招贴、电影、幻灯、橱窗布置、商品陈列等形式来进行。

因此,广告是告知社会各界广大公众的一种宣传活动并且需要通过一定的媒介来进行宣传的,广告是刺激新需要的一种工具,它教会人们如何作为一个消费者,改变人的价值,并诱导他们去求得丰足。

随着市场经济在我国的确立和发展,随着我国加入WTO,随着世界经济的全球化,外国广告大量涌入,而我国的企业为开拓海外市场亦需要出口广告,所以,如何理解和运用公共英语是个很现实的问题。

本文侧重从广告英语的词汇、句法和修辞手段三方面结合实例来谈谈广告英语的特点。

二、广告英语语言的词汇特色由于广告是作为传播信息的主要手段,加速商品从生产到消费的流通,促进竞争,指导消费,这就要求广告用语具有感染力,富有感情色彩,给消费者以美的享受,陶冶情操。

广告英语的词汇丰富多彩,具有独特的特点,广告英语中的用词与日常英语是有区别的。

广告英语词汇的特点可归纳如下。

2.1动词广告英语中大量使用动词,特别是单音节的动词,如get,make,give,love,buy,need,use等是经常使用的动词。

广告英语语言上的要求应该是简练、通俗、上口和易于记忆。

单音节动词具有上述特点。

日常生活中人们使用最多和意思最明确的词是单音节动词,在翻译这样的简单动词时,可以直接翻译。

如“We make it simple. ”(Honda汽车广告)可译成“一切变得很简单。

”也可采用意译,如“Ask for More1”(摩尔香烟的广告)译成“再来一支,还吸摩尔”。

劳力士品牌英文介绍

劳力士品牌英文介绍

Price
Rolex watches vary in price according to the model and the materials used. Rolex sells less expensive watches under the Tudor brand name, which was introduced by Rolex founder Hans Wilsdorf in 1946. The book "Vintage Wristwatches" by Antiques Roadshow's Reyne Haines listed a price estimate of Rolex watches that ranged between $650 and $75,000, while listing Tudors between $250 and $9,000.
By the start of World War II, Rolex watches had already acquired enough prestige that Royal Air Force pilots bought them to replace their inferior standard-issue watches. Wilsdorf, who believed that "a British officer's word was his bond", offered to replace all watches that had been confiscated and not require payment until the end of the war. This had the effect of raising the morale among the allied POWs because it indicated that Wilsdorf did not believe that the Nazis would win the war. American servicemen heard about this when stationed in Europe during WWII and this helped open up the American market to Rolex after the war. In 1929, the economic crisis hit the Switzerland, but Rolex was not affected. The Rolex SA invented a kind of automatic mechanism watch in that period of time, which is known as "constant move".

广告英语文体与翻译 unit6

广告英语文体与翻译 unit6

省略句的翻译
You’ll enjoy relaxed sunny days. Warm, crystal clear lagoons. Cool, green foliage. Waterfalls. Flowers. Exotic scents. Bright blue skies. Secluded beaches. Graceful palms. Breathtaking sunsets. Soft evening breezes. And food that simply outstanding. 您会享受这阳光明媚 的轻松日子。温暖、 清澄的环礁湖,清凉、 碧绿的树叶,瀑布, 花丛,一样的芬芳, 明亮的蓝天,幽静的 海滩,优美的棕榈, 壮丽的日落,轻柔的 晚风。还有那绝妙的 食物。
祈使句的翻译
So come into McDonald’s and enjoy Big Sandwich For more of America, look to us.
走进买当劳。享用 三明治。
想更多了解美国, 来找我们。
否定句的翻译
We would never say the new Audi 100 is the best in its class, we don't have to. If you can’t relax here, you can’t relax.
a)宝玑表,二百年制表历史的见证。 b)宝玑表,二百年经典缔造。
Gimmick (噱头) From Time,May 1 ,2006 Dirk Ravensteiner, Accepting impossible mission Daily. -DHL
a)DHL演绎不可能任务。 b)DHL,日日都接受不可能任务。 只有你想不到,没有我们做不到. 助你完成不可能的任务.
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Rolex
The precision of a watch is the function of its movement. For Rolex and for Hans Wilsdorf, to guarantee the precision of a time piece, the pressing question was how to protect the movement itself from the elements, not only water, but also tiny particles of dust. In 1926, a major step was taken with the creation of the world’s first water-proof and dust-proof wrist watch. The Rolex Oyster was born. Over the years, subtle changes in the design continue to improve the Oyster, adding more comfort while keeping the style contemporary. And along with style, more functions have been added. A Rolex wrist watch was the first to show the date for a small aperture on the face. It was also the first wrist watch to spell out the day of the week in full.
In the early 1950s, Rolex developed Professional Watches whose functions went far beyond telling the time. Launched in 1953, the submariner was the first Rolex watch guaranteed water-proof to a depth of 330 feet. Already on an incredible journey of innovation and design, Rolex decided to push the boundaries even further. In 1960, the Bathyscaph Trieste and Rolex made history. The submersible successfully dived to 35,800 feet below the surface of the ocean---a Rolex Deep Sea Special was strapped to the outside. The development of undersea exploration led to the launching in 1967 of the Sea-Dweller 2000, water-proof to a depth of 2000 feet. In 2008, the submariner in gold is redesigned and the case features a new unidirectional rotatable Bezel with a Cerachrom disc. Fitted with a patented Rolex Ringlock System, the Rolex Deepsea safely descends to 12,800 feet.
Rolex has incorporated countless hours and more than a century of experience, years of research, innovation and development into every one of its models. And the benefits arising from this work including water-proofness, precision and durability are the result of Rolex’s continuous pursuit of perfection. From the most elegant and prestigious models to the professional time pieces, all are exquisitely crafted. Piece by piece, we design and manufacture every single watch.
And the story continues…
劳力士手表
手表之精密在其运转之功能。

对于劳力士与汉斯·威尔斯多夫来说,要确保每一块手表的准确性,关键问题在于如何才能保护手表的运转以防其受到水和微小灰尘的影响。

1926年,随着世界上第一块防水又免尘手表的出现,劳力士跨出了主要的一步——劳力士蚝式手表诞生了。

多年来,设计上细微的变化持续地改进了牡蛎型手表,佩戴更舒适,款式更现代。

除此之外,其功能也增加了。

劳力士是第一块在表面用小孔显示日期的手表,也是第一块完整显示日期和星期的手表。

20世纪50年代初期,劳力士开发了专业型手表,其功能远远不止显示时间。

劳力士潜航者型于1953年推出,是第一款能保持330英尺深度防水功能的劳力士手表。

尽管在创新与设计上尽显风骚,劳力士却仍然想要超越自我,更进一步。

1960年,里雅斯特深海潜水器与劳力士共同造就了历史。

劳力士深海特别系列这一潜入到海面以下深度达35800英尺的手表诞生了。

海下探索的发展在1967年带来了水鬼2000型手表,它具备2000英尺深度防水的功能。

2008年,重新设计的劳力士潜艇型金表具有一种全新陶制游丝圆盘的单向旋转宝石斜面特征。

劳力士深海型配有专利劳力士环锁系统,能够安全潜入海下12800英尺。

劳力士将数不尽的时间,一个世纪的经验,多年的研究、创新、发展融入了每一块手表。

而所有这些努力所带来的益处,包括防水性、精确性以及耐久性都是劳力士不断追求卓越的结果。

劳力士优雅尊贵,专业精准,每一块手表都做工精湛。

我们努力设计出每一块劳力士手表。

劳力士传奇仍在继续……。

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