news headline新闻标题
英语报刊新闻标题特点
英语报刊新闻标题特点The Features of English News Headline in Newspapers and Periodicals主题：英语新闻标题是新闻的集中和概括，是新闻的眼睛。
它用简练的文字浓缩了新闻最重要、最值得注意的内容。
阅读新闻标题是阅读英语报刊新闻的第一步。
然而，由于新闻文体的特殊性，英语新闻标题在其长期的发展中形成了独具特色的标题语言。
本文分别从用词、句法、语法、修辞等方面，用大量的实例向读者阐释了英语报刊新闻标题的特点。
以期对广大英文报刊新闻阅读者予以一定的帮助与启示。
Theme:English news headline, which is called the eye of English news, is a highly condensation of the contents. It can show us the most important information. Therefore, we can say that an accurate understanding to the headline is the first essential step. However, English news headline has been forming its own features, headlinese, due to the specialization of the news style. The thesis uses amount of examples to make a thorough analysis to English news headline in its morphology, syntax, grammar and rhetorical devices, which would be beneficial to the readers.提纲：一、英语新闻标题介绍(Introduction)1、1、新闻介绍新闻定义阅读英语报刊，仅注意版面上的新闻标题还远远不够，读者往往要在标题这个“向导”的引导下才能登堂入室，仔细阅读由标题所提示的有关新闻，这才是读报的真正目的。
英语新闻报道结构
英语新闻报道的结构一.新闻标题HEADLINE标题短而精，不好懂。
但标题是理想的“向导”它是新闻内容的集中和概括，用简练的语言浓缩新闻中最主要或最值得关注的内容。
使读者尽量“一见钟情”。
In short, it has 4 functions:1. Summarizing the story2. Arousing the reader`s interest3. Beautifying the newspaper page4. Indicating how much importance each news item has(一)标题的类型（省略、时态、语态）英语新闻标题可按形式与意义进行分类。
根据形式分类1.左齐头式标题（Flush Left Headline）IMFWillHaveSay2.通栏式标题（Banner Headline）又叫做头号大标题House Passes Obama Plan to Cut Taxes3．阶梯式标题（Drop Form Headline）形态美观，赏心悦目F．B．I. Agrees to CeaseIts Illegal SurveillanceOf the Research Institute4．倒金字塔式标题（Inverted Pyramid Headline）Factory WalkoutThreat OverSacking5. 双标题\复合式标题(Double Headline)此类标题通常出现在对重大事件的报道中，其形式为两行标题，有主标题与副标题。
Example 1：Expected to go to USCastro to Free Thousands of PrisonersExample 2：It Isn`t the Cow That Are MadIt`s the People That Are Going Mad6．转页式标题（Jump Head Headline）Example：Pentagon PlansSystem to FightRussia Satellites(Original)U.S. Plans WeaponAgainst Satellites(Jump Head)根据意义分类直接类标题（Straight Headline）此类标题开门见山，直接告诉我们报道的主题，是最常见的标题形式，也非常易于理解。
新闻采编单词
新闻采编单词1. Headline（标题）- 释义：新闻报道顶部的简短文字，概括新闻内容。
- 用法：通常用较大字体显示，吸引读者注意新闻的主要内容。
- 近义词：Title。
- 短语搭配：Write a headline（写标题）；Eye - catching headline（引人注目的标题）。
- 双语例句：- The headline of this news article is so dull. It's like a grey cloud on a sunny day. How can it attract readers?（这篇新闻文章的标题太枯燥了。
就像晴天里的一片乌云。
它怎么能吸引读者呢？）- She has a real talent for coming up with great headlines. It's as if she can read the minds of the readers and give them exactly what they want.（她真的很有想出好标题的天赋。
就好像她能读懂读者的心思，给他们想要的东西。
）2. Source（来源）- 释义：新闻消息的出处，可以是个人、组织或文件等。
- 用法：在新闻报道中常常需要注明消息来源以增加可信度。
- 近义词：Origin。
- 短语搭配：Reliable source（可靠来源）；Source of information（信息来源）。
- 双语例句：- The journalist was very careful about his sources. He knew that a wrong source could lead to a big scandal. "I can't just trust anyone," he said.（这位记者对他的消息来源非常谨慎。
news headline新闻标题
Referent transformations 1. Impact Test Backs/ Bolsters Shuttle Foam Theory 2. Bomb Rips Bus in Kabul, Kills 3 Soldiers 3. Maria, Liz Share Best Young Actress 4. Banker Found Dead in Garage 5. Crude Oil Prices Soaring 6. Stocks on(Constant) Decline
Although both active and passive voices are often used, it is strongly recommended that active voices should be applied whenever and wherever possible instead of passive. Punctuations are used in news headlines to function as parts of speech, or carry typical grammatical meanings in replacement of members of sentences( for instance, using comma to replace “and”, using hyphen to indicate the speaker, using colon to replace “be” in addition to referring to the speaker or commentator or other source or attribution etc.)
英语新闻标题翻译
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1）北有煤海（暗含一般现在时） （2）明天必将美好（将来时） （3）十年后重访国外（省略主语,英语新闻标题不可以） （4）America Will Not Curb Arms for Israel(一般将来时) 美无意削减对以武器援助 （5）Women Are Becoming Experts at Home Repairs（进行时） 妇女正在成为家庭装修能手 From the above examples, we can see that the tense marker is obvious in English news headlines while in the Chinese news headlines the tense marker is not obvious.
Lexical difference From the point view of lexical, Chinese news headlines prefer to verbs while English news headlines prefer nouns. （1）开放 搞活 改革 致富（连用四个动词） （2）Britain “Flagship” Detention Center Abandoned (连用四个名词) In the first example, Chinese news headline uses four verbs. In the second example, English news headline uses four nouns.
传媒英语词汇大全学习新闻报道广告和传媒行业的英文英语词汇
传媒英语词汇大全学习新闻报道广告和传媒行业的英文英语词汇传媒英语词汇是广告和传媒行业工作者必备的基本素养之一。
掌握相关词汇可以提高新闻报道和广告创作的专业度，进而提升整体传媒行业的水平。
本文将为大家介绍一些常用的传媒英语词汇，涵盖新闻报道和广告领域的关键词汇。
一、新闻报道英语词汇1. Headline：新闻标题2. Breaking news：突发新闻3. Exclusive：独家新闻4. Scoop：新闻爆料5. Press conference：新闻发布会6. Front-page news：头版新闻7. Feature story：特写报道8. Lead：引语，开篇9. Byline：署名10. Investigative journalism：调查新闻11. Editorial：社论12. Op-ed：专栏13. Live report：现场报道14. Press release：新闻稿15. Photojournalist：摄影记者二、广告英语词汇1. Advertisement/Ad：广告2. Target audience：目标受众3. Marketing：市场营销4. Branding：品牌塑造5. Campaign：广告活动6. Tagline：口号7. Slogan：标语8. Billboard：广告牌9. Product placement：植入式广告10. Creative director：创意总监11. Copywriter：广告文案师12. Call to action：号召行动13. Endorsement：代言14. Market research：市场调研15. ROI (Return on Investment)：投资回报率三、传媒行业英语词汇1. Media：媒体2. Journalism：新闻学3. PR (Public Relations)：公关4. Press：新闻界5. Broadcast：广播6. TV station：电视台7. Radio station：广播电台8. Newspaper：报纸9. Magazine：杂志10. Journalist：记者11. Editor：编辑12. Anchor：主持人13. Newsroom：新闻编辑室14. Media coverage：媒体报道15. Mass communication：大众传媒通过学习以上传媒英语词汇，可以更好地理解和应用于新闻报道和广告创作当中，提高传递信息的准确性和专业性。
News Headline
Features of headlines
Grammatical features Rhetorical features
Grammatical features---- Omission
1. Omission(省略)
• Function words (虚词) such as articles, prep, conj,
(5) Economy Grows Slowly as Unemployment, Inflation Rise—Economists =(Economists Say that Economy Grows Slowly as Unemployment and Inflation Rise) (6) Republicans aim to slash education spending: Obama =(Obama says republicans aim to slash education spending)
= (A) Journalist (is) fired in spy debate
3). Irish group kills ex-chief
=(An) Irish group kills (the) ex-chief
Replacement
(4) Little anti-US feeling—diplomat =(A diplomat says there is little anti-US feeling)
Fed expected to make a half-point cut in rates
5. Grammatical features---- Predicate
lift a ban 取消禁令
英美报刊 Chapter_2_News_Headlines
英语报刊新闻标题专讲
2. Tense
英语新闻标题中常用的动词时态主要有三种： 一般现
在时、现在进行时和一般将来时。 对于正在发生的事态或动作,英语新闻标题采 用“Be ＋现在分词”这一形式，但其中“Be” 又通常省略。 因此，剩下的ing分词便在新闻标题中直接表示正在进 行的动作或正在发展 的事态。例如： BBC Considering Starting Global Television Service (BBC is Considering Starting (the) Global Television Service） Deposits, Loans Rising In Shanghai. (Deposits And Loans Are Rising In Shanghai)
英语报刊新闻标题专讲
2. Tense
标题中动词的将来时： 1）will+动词原形 Next Century will Challenge Law of
Land 2）更多采用“be＋动词不定式”，其中be通 常省略， 以节省标题字数。即动词不定式 在英语新闻标题中可 直接表示未来动作。 例如： Romania to Buy Iran Oil at $35 a Barrel =>Romania is to Buy Iran Oil at $35 a Barrel Largest Chinese Trade Delegation to Visit US in Nov. => Largest Chinese Trade Delegation is to Visit US in Nov.
英语报刊新闻标题专讲
1. A Global Poll Shows Fashion Models are “Too Thin” (全球调查：时装模特“太瘦”） 2. What Does the Declining Registration Rate for the Post-
1、拟写新闻标题
一、拟写新闻标题一、新闻1、定义：新闻是对新近发生的、正在发生的或者以前发生现在仍能产生社会效应的事实的报道。
2、基本概要新闻的样式很多，下面简单介绍一下简讯的格式：（1）标题：概括简讯的主要内容。
（2）导语：导语是简讯开头的一段话，要求用极简明的话概括简讯的最基本内容。
（3）主体：主体是简讯的主要部分，要求具体清楚，内容翔实，层次分明。
（4）结尾：是对简讯内容的小结。
有些简讯可无结尾。
3、分类分为广义和狭义。
广义的新闻包括消息、通讯、报告文学、社论、录音新闻等，狭义的专指信息。
4、结构每则新闻在结构上，一般包括标题、导语、主体、背景和结语五部分。
前三者是主要部分，后二者是辅助部分。
标题一般包括引标题、正标题和副标题；导语是新闻开头的第一段或第一句话，它扼要地揭示新闻的核心内容；主体是新闻的躯干，它用充足的事实表现主题，是对导语内容的进一步扩展和阐释；背景指的是新闻发生的社会环境和自然环境。
背景和结语有时可以暗含在主体中。
阅读新闻，要注意它的六要素（也就是记叙六要素）人物、时间、地点，事件发生的原因、经过、结果。
5、要素新闻六要素（也就是记叙要素）：时间、地点、人物、事件的起因、经过、结果。
新闻简单来说就是：某人某时在某地做了某事出现了某种结果。
一篇新闻报道，无论是消息，还是通讯、特写，一般都包含这6个因素。
“麻雀虽小，五脏俱全”，比如下面这条新闻，六要素交代得非常清楚：美国总统里根和苏联领导人戈尔巴乔夫今天下午2：02分在白宫东厅正式签署了全部销毁两国中程和短程核导弹条约。
通过对这六要素的把握，我们面对一篇新闻，可以很迅速地把握其主要内容。
这对于每天接触大量信息的现代人，快速筛选有用信息，提高阅读效率，无疑是有帮助的。
6、特点1.迅速及时2.内容真实3.语言简明（及时性、真实性、价值性、简洁性）4.结构鲜明（新闻结构包括标题、导语、主体、结语和背景五部分。
前三者是主要部分，后二者是辅助部分。
7、写法主要是叙述，有时兼有议论、描写通讯，是运用叙述、描写、抒情、议论等多种手法，具体、生动、形象地反映新闻事件或典型人物的一种新闻报道形式。
英美报刊Chapter2NewsHeadlines-PPT文档资料
To Buy or Not to Buy Is the Question for
Homebuyers A Tale of Two Hearts Farewell to SARS
使用习语典故
英语标题的制作要尽量追求语言的生动活泼，要充
满趣味性和幽默感。为了实现这个目的，标题中还 经常使用各种习语典故，体现文化蕴味，以增强标 题语言的表达力。例如： To Buy or Not to Buy Is the Question for Homebuyers 买还是不买是购房人的大心事 A Tale of Two Hearts 双心记 Farewell to SARS 永别了 非典 出自莎士比亚的名剧Hamlet中的To be or not to be—that is the question； 标题是模仿狄更斯的名著A Tale of Two Cities这本 书的书名; 标题是模仿海明威的名著Farewell to Arms这本书 的书名而制作。
Fit or Fat? 健康还是肥胖？ Democracy of the Big Stick 大棒民主 Slow Lane Is Safest on Currency Issue 在货币问题上，走慢车道最安全 Hollywood Survives 美国电影业复苏了 Europe Is Alive and Kicking 欧洲富有活力 Soccer Kicks off with Violence 足球开踢 拳打脚踢 Pain in Spain 西班牙的痛苦
英语报刊新闻标题专讲
Part II: Wording Features
大量使用简短词
缩略词
灵活使用新词
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Referent transformations 1. Impact Test Backs/ Bolsters Shuttle Foam Theory 2. Bomb Rips Bus in Kabul, Kills 3 Soldiers 3. Maria, Liz Share Best Young Actress 4. Banker Found Dead in Garage 5. Crude Oil Prices Soaring 6. Stocks on(Constant) Decline
Using short and vigorous words
Pioneer College Face Axe (dispensation) Moscow‟s Food Price Soaring ( increase dramatically ) Sino-US Venture Expands Biz in China (business)
Translation of News Headlines
What is News headline?
News headline serves as the “title” of a news piece, whether it being a news bulletin or a roundup.
A news headline: A news headline is the “first” line of a news piece in form of sentence, hence the first “sentence” of the story. Though in appearance it looks similar to title or caption, it really has to carry the most important initial and substantial information of the report or story. Failing that you fail the whole game.
Using abbrevቤተ መጻሕፍቲ ባይዱations and acronyms
Tennis champs catch Olympic fever. 澳网冠军为奥运疯狂。 Long-term Plan to TCM (Traditional Chinese Medicine)
Using journalistic made-up words as proper nouns and definitions
In what ways can news headline function for aesthetic purposes?
flush-left head: making the left front uniformly neat regardless of the right endings drop line head or indented head: chopping the long headline into different sections equal in length and putting each section in a different line with the left front of section retracted a little right in a regular way in each line down, making the headline appear as a “retracted ladder”
Lexicographic differences in news headline
Using short and vigorous words Using abbreviations and acronyms Using journalistic made-up words as proper nouns and definitions
Although both active and passive voices are often used, it is strongly recommended that active voices should be applied whenever and wherever possible instead of passive. Punctuations are used in news headlines to function as parts of speech, or carry typical grammatical meanings in replacement of members of sentences( for instance, using comma to replace “and”, using hyphen to indicate the speaker, using colon to replace “be” in addition to referring to the speaker or commentator or other source or attribution etc.)
What are the differences among title, caption and news headline?
Title: titles are normally applied to refer to literature and other writings, essays, theses and papers than news writings. Caption: Captions are used to refer to legal and formal business writings such as indictments, orders, bills, enquiries, offers, quotations and contracts. They are other ways of indicating the subjects of these writings.
7. Ex-Official: Evidence Distorted for War 8. Bush: Banned Weapons Will Be Found 9. How Far Away for Normal Bonds between DPRK and Japan? 10. Investigation Shows 40% Employees Monitored for Using Internet 11. Sun Faces Charge over “ Racist Cartoon” 12.Chinese Junior Acrobats: True Masters of Art
cross-line or key-line head: condensing the headline and put it one line central head: putting the headline in the center regardless of how many lines required inverted pyramid head: making each line of the headline diminish orderly after the form of an inverted pyramid capitalization of notional words whenever necessary
What are the standing rules in composing news headlines?
Major rules: Information, attraction, guideline and space saving. Sideline function of headline: beautification of the page and column
What are the grammar features in news headline?
Omissions are used whenever and wherever necessary, including omission of articles, conjunctions, relative and personal pronouns, link verbs and auxiliary verbs etc. Present tenses are widely used to suggest past, present and sometimes future events and happenings, dependable on the predominant demand for avoiding hampering the meanings across, they can never be handily omitted.
Main differences between English News headline and Chinese News headline
Are Chinese news headline as abstracted as English news headline?
No!!!
Because it doesn‟t have to, owing to the short length of words / the trait of single syllable / equal-size character of the Chinese. In reality, for no matter a simple or lengthy word in English, the Chinese equivalents are about the same in lengths: two to four characters and no more. This “nondiscrimination” character provides much more space for Chinese words to be put into news headlines. Intoxication pink 陶醉 粉红