商务英语入门第二章-外教社修订版
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新编剑桥商务英语unit-2全篇
research and development and manufacturing [,mænjə'fæktʃərɪŋ]研发和生产
final salary pension scheme ['pɛnʃən] [skim] 按最终薪水给付的养老金计划
non-cash reward [rɪ'wɔrd]非现金形式的奖赏 once-in-a-lifetime 千载难逢的，令人难忘的 career goal 职业目标 senior management ['mænɪdʒmənt]高层管理人
员
Vocabulary: Benefits and Incentives
Discuss: What is most important to you when choosing a job?
an impressive job title training and staff development a good salary a pension flexible working hours opportunities to travel opportunities for promotion parental leave days off and long holidays a company car
What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. ‘It’s a very special environment,’ she says, ‘People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.’
final salary pension scheme ['pɛnʃən] [skim] 按最终薪水给付的养老金计划
non-cash reward [rɪ'wɔrd]非现金形式的奖赏 once-in-a-lifetime 千载难逢的，令人难忘的 career goal 职业目标 senior management ['mænɪdʒmənt]高层管理人
员
Vocabulary: Benefits and Incentives
Discuss: What is most important to you when choosing a job?
an impressive job title training and staff development a good salary a pension flexible working hours opportunities to travel opportunities for promotion parental leave days off and long holidays a company car
What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. ‘It’s a very special environment,’ she says, ‘People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.’
新编商务英语精读2unit
• Recommendations and Solutions: Provide possible solutions or recommendations for addressing the identified problem based on an analysis of the key factors involved.
Business English Grammar
总结词
掌握商业英语语法规则，提高语言表 达能力。
详细描述
学习商业英语的语法规则，如时态、 语态、从句等，有助于更准确地表达 商业思想，避免常见的语言错误。
Business English Writing
总结词
掌握商业英语写作技巧，提高商务写作水平。
听力材料多样化
使用真实场景的商务英语听力材料， 如商务会议、商务谈判、产品推介 等，帮助学生熟悉实际工作环境。
听力与口语结合
在听力训练中融入口语练习，让学 生模仿真实场景中的对话，提高实 际应用能力。
Business English Speaking Training
口语技巧训练
反馈与纠正
教授学生在商务场合中如何自信、流 利地表达自己的观点和意见。
Suggested learning methods
Participate in role-play exercises to practice negotiation skills in a simulated
environment.
Collaborate with classmates to analyze realworld negotiation cases and develop effective
Understanding • Practical Application of
Business English Grammar
总结词
掌握商业英语语法规则，提高语言表 达能力。
详细描述
学习商业英语的语法规则，如时态、 语态、从句等，有助于更准确地表达 商业思想，避免常见的语言错误。
Business English Writing
总结词
掌握商业英语写作技巧，提高商务写作水平。
听力材料多样化
使用真实场景的商务英语听力材料， 如商务会议、商务谈判、产品推介 等，帮助学生熟悉实际工作环境。
听力与口语结合
在听力训练中融入口语练习，让学 生模仿真实场景中的对话，提高实 际应用能力。
Business English Speaking Training
口语技巧训练
反馈与纠正
教授学生在商务场合中如何自信、流 利地表达自己的观点和意见。
Suggested learning methods
Participate in role-play exercises to practice negotiation skills in a simulated
environment.
Collaborate with classmates to analyze realworld negotiation cases and develop effective
Understanding • Practical Application of
商务英语入门 (修订版) Chapter 2
make a profit
part time
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
See Opportunity Where Others Do Not — See opportunity and build your dream into reality, then realize Chinese Dream.
take some risks.
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
Personal Traits
Bill Gates was born on October 28, 1955 in a family having rich business, political and community service background. His greatgrandfather was a state legislator and a mayor, his grandfather was vice president of national bank and his father was a lawyer.
Self-Motivated — Keep your focus; — Have your own motivation to go on and get
the work done; — Have the determination to get through the
tough times.
2
Bill strongly believes in hard work. He believes that if you are intelligent and know how to apply your intelligence, you can achieve anything.
商务英语基础上册 unit two
free after 4:00 o’clock p.m. _______ Mr. Battle: That’s all right. I’d like to _______ speak with him personally. Would you have him call me back, please? Miss Wang: Ok. I’ll ask him to call back ___________ As soon as he returns. Please tell me how we can ______ reach you. 217 . Mr. Battle: You can reach me at the Holiday Hotel. I’m staying in room _______
(
) 2. You should respond to let the person who sent the invitation
know whether or not you plan to attend.
( (
) 3. Don’t accept an invitation if you really don’t plan to go. ) 4. If you are unable to attend, tell those expecting you that you will not be there doesn’t matter a lot.
repeat the following sentences.
1. Please connect me with the Export Manager. 2. Do you know when he’ll be back? 3. Would you have him call me back, please? 4. What’s the best time to call you?
商务英语u2
Part Three (Para.6-7) In this part, the primary reasons for the financial crisis in Southeast Asia are explored and the measures that should be taken to avoid financial crisis in general are put forward.
Text A Financial Markets in General
The Structure of the Text
Part One (para.1-3) This part covers the evolution of the concept “finance” and the definition of “financial market” Part Two (para.4-5) This part is about the international financial markets and the interdependence of them. The financial crisis in Southeast Asia is taken as an example of the interdependence.
9. reserve 储备 e.g. The foreign exchange reserve of the country is sufficient. 国家的外汇储备充足。
10. to extend credit 提供信贷 e.g. The bank only extends credit to those companies with good reputation. 银行只向那 些信誉好的公司提供信贷。
商务英语入门PPT第二章--管理
What is management-----什么是管理
Management
Planning, Organizing, Directing, Controlling
Organizational Objectives
New Story of the Hare and Tortoise
Once upon a time a tortoise and a hare had an argument about who was faster. They decided to settle the argument with a race. They agreed on a route and started off the race. The hare shot ahead and ran briskly for some time. Then seeing that he was far ahead of the tortoise, he thought he'd sit under a tree for some time and relax before continuing the race.
The hare shot ahead and ran briskly for some time. Then seeing that he was far ahead of the tortoise, he thought he'd sit under a tree for some time and relax before continuing the race. He sat under the tree and soon fell asleep. The tortoise plodding沉重缓 慢地走 on overtook him and soon finished the race, emerging as the undisputed champ.
商务英语(入门篇)
商务英语Business English入门篇Hi，欢迎你到“商务英语”的“入门篇”中来，很多人都觉得“商务英语”非常“高深”，似乎是“高不可攀”，可是当我们研究了BEC商务英语以及其他商务课程后，发现原来商务英语涉及到的内容并不都是专业得让人“望而却步”，商务英语的学习依然涉及到如何得体的introductions(介绍)、greetings(问候)等等基本的会话，在这些基础上，你才能进一步地学习有关marketing（市场）,sales(销售)等商务方面的知识。
所以把一些比较基本的社交英语以及简单的商务知识放在“入门”篇里学习，比如如何得体的进行“自我介绍”，如何“接听电话”，“收发传真”，“描述产品”以及基本的商务信函写作等等内容。
相信在“入门篇”里的学习使你可以应付外企环境中最基本的工作内容！现在我们就开始“入门”吧，说“入门”自然还要从学会得体的“自我介绍”开始，1. First Meetings 初次见面先预习一下本课中涉及的一些知识点吧：assistant 助理clerk 职员favorable impression 良好印象Personnel Manager 人事经理Managing Director（MD）总裁I'm new.我是新来的。
to be working together. 我们将一起工作。
to look forward to doing sth. 盼望做某事初次见面用语：Nice to meet you.很高兴见到你。
告别时用语：It was very nice to have met you. 能见到你我真高兴Hope to see you again. 希望能再次见到你。
第一天到公司上班，You must be nervous.你的心情一定挺紧张。
怎么才能给上级和同事留下 a favorable impression（良好印象）呢？西装革履的你看起来很cool，但你还是没有十分的把握。
商务英语入门第一章-外教社修订版PPT课件
It is empowered with legal rights which are usually only reserved for individuals, such as to sue and be sued, own property, hire employees or loan and borrow money.
.
15
1
Chapter
Forms of Business Ownership
Partnerships: Limited Partnership
Advantages
— General partner maintains control of the business. — Limited partner can invest with a limit on
.
7
1
Chapter
Forms of Business Ownership
Sole Proprietorship
Advantages
— Owner in direct control (you are your own boss). — Keeping the profits from the business — The easiest form of business to start — No double taxation
death of owner. — Owner may have limited managerial expertise.
.
9
1
Chapter
Forms of Business Ownership
Sole Proprietorship
Questions for discussion
.
15
1
Chapter
Forms of Business Ownership
Partnerships: Limited Partnership
Advantages
— General partner maintains control of the business. — Limited partner can invest with a limit on
.
7
1
Chapter
Forms of Business Ownership
Sole Proprietorship
Advantages
— Owner in direct control (you are your own boss). — Keeping the profits from the business — The easiest form of business to start — No double taxation
death of owner. — Owner may have limited managerial expertise.
.
9
1
Chapter
Forms of Business Ownership
Sole Proprietorship
Questions for discussion
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take some risks.
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
Personal Traits
Bill Gates was born on October 28, 1955 in a family having rich business, political and community service background. His greatgrandfather was a state legislator and a mayor, his grandfather was vice president of national bank and his father was a lawyer.
— Put a product through an additional process that increases its value
location name
employee run
alone
partner
main product or service
get professional help
how to arrange time
business opportunity
full-time
size
customers
money
manage consult
watching TV, dancing, etc. — Have less time to chat with friends.
Know Where You Are Headed
— You should have a strong set of business skills and get a better idea of yourself.
flow to found around $200,000; — Dropped out from Harvard; — Worked very hard to achieve his vision.
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
Keep up-to-date and Identify Business Opportunities
— Read or watch news regularly to find possible business ideas.
— Keeping up with current events will help you identify market trends, new fads, industry news.
Self-Motivated — Keep your focus; — Have your own motivation to go on and get
the work done; — Have the determination to get through the
tough times.
2
Business Start-up
What Does It Take to Be an Entrepreneur?
The Successful Entrepreneur and Philanthropist
Within a year, Bill dropped out from Harvard. Then he formed Microsoft. Bill is a visionary person and works very hard to achieve his vision. His belief in high intelligence and hard work has put him where he is today. He does not believe in mere luck or God's grace, but just hard work and competitiveness.
Bill strongly believes in hard work. He believes that if you are intelligent and know how to apply your intelligence, you can achieve anything.
2
Chapter
2
Chapter
Business Start-up
Lead-in activities
Do you think it is right for you? How can you transform your dream into
reality? What capital and personal skills do you need,
2
Chapter
Business Start-up
Lead-in activities
Nowadays it is very popular for students to send flowers to teachers, friends, or classmates. You see this opportunity and want to open a flower shop on campus.
— Strongly believes in hard work; — Being ambitious, intelligent and competitive; — When in college, he and his close friend Allen
started a new company; — Developed a small computer to measure ffic
Business Start-up
How to Discover a Winning Business Idea
Examine Your Own Skill Set for Business Ideas — What have I done? — What can I do? — Will people be willing to pay for my products or service?
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
Questions for discussion
— What traits do you think you posses? — What is most important to be a successful
but don’t have? What other aspects should you consider?
2
Chapter
Business Start-up
Lead-in activities
You can use the words or expressions in the following box:
2 高等学校英语拓展系列教程
Chapter Business Start-up
主 编：任书梅 王璐 副主编：曹颖
外语教学与研究出版社
2
Chapter
Business Start-up
Chapter 2
Business Start-up
企业创建
2
Chapter
Business Start-up
Lecture Outline
What Does it Take to Be an Entrepreneur?
企业家需要哪些素质？
How to Discover a Winning Idea 如何挖掘成功的商业理念 Evaluating Your Chance for Success 审视成功的机率 Getting Started 启动并运作 Organizing your business 组织企业 Now That You are Up and Running 发展与腾飞 Determining If You Are Succeeding 明确企业是否走向成功
information
advertising consistent
hard-working
short-term goals
self-confidence
long-term goals
self-discipline
make sacrifices
business plan
first things first
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
Aren’t Afraid to Fail
— Failure is mother of success. Business can fail. They fail all the time. You must be able to
entrepreneur? — Do you know anyone who seems to have
the entrepreneurial spirit? Why?
Take Hongmin Yu, the founder of New Oriental, for example
2
Chapter
make a profit
part time
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
Personal Traits
Bill Gates was born on October 28, 1955 in a family having rich business, political and community service background. His greatgrandfather was a state legislator and a mayor, his grandfather was vice president of national bank and his father was a lawyer.
— Put a product through an additional process that increases its value
location name
employee run
alone
partner
main product or service
get professional help
how to arrange time
business opportunity
full-time
size
customers
money
manage consult
watching TV, dancing, etc. — Have less time to chat with friends.
Know Where You Are Headed
— You should have a strong set of business skills and get a better idea of yourself.
flow to found around $200,000; — Dropped out from Harvard; — Worked very hard to achieve his vision.
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
Keep up-to-date and Identify Business Opportunities
— Read or watch news regularly to find possible business ideas.
— Keeping up with current events will help you identify market trends, new fads, industry news.
Self-Motivated — Keep your focus; — Have your own motivation to go on and get
the work done; — Have the determination to get through the
tough times.
2
Business Start-up
What Does It Take to Be an Entrepreneur?
The Successful Entrepreneur and Philanthropist
Within a year, Bill dropped out from Harvard. Then he formed Microsoft. Bill is a visionary person and works very hard to achieve his vision. His belief in high intelligence and hard work has put him where he is today. He does not believe in mere luck or God's grace, but just hard work and competitiveness.
Bill strongly believes in hard work. He believes that if you are intelligent and know how to apply your intelligence, you can achieve anything.
2
Chapter
2
Chapter
Business Start-up
Lead-in activities
Do you think it is right for you? How can you transform your dream into
reality? What capital and personal skills do you need,
2
Chapter
Business Start-up
Lead-in activities
Nowadays it is very popular for students to send flowers to teachers, friends, or classmates. You see this opportunity and want to open a flower shop on campus.
— Strongly believes in hard work; — Being ambitious, intelligent and competitive; — When in college, he and his close friend Allen
started a new company; — Developed a small computer to measure ffic
Business Start-up
How to Discover a Winning Business Idea
Examine Your Own Skill Set for Business Ideas — What have I done? — What can I do? — Will people be willing to pay for my products or service?
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
Questions for discussion
— What traits do you think you posses? — What is most important to be a successful
but don’t have? What other aspects should you consider?
2
Chapter
Business Start-up
Lead-in activities
You can use the words or expressions in the following box:
2 高等学校英语拓展系列教程
Chapter Business Start-up
主 编：任书梅 王璐 副主编：曹颖
外语教学与研究出版社
2
Chapter
Business Start-up
Chapter 2
Business Start-up
企业创建
2
Chapter
Business Start-up
Lecture Outline
What Does it Take to Be an Entrepreneur?
企业家需要哪些素质？
How to Discover a Winning Idea 如何挖掘成功的商业理念 Evaluating Your Chance for Success 审视成功的机率 Getting Started 启动并运作 Organizing your business 组织企业 Now That You are Up and Running 发展与腾飞 Determining If You Are Succeeding 明确企业是否走向成功
information
advertising consistent
hard-working
short-term goals
self-confidence
long-term goals
self-discipline
make sacrifices
business plan
first things first
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
Aren’t Afraid to Fail
— Failure is mother of success. Business can fail. They fail all the time. You must be able to
entrepreneur? — Do you know anyone who seems to have
the entrepreneurial spirit? Why?
Take Hongmin Yu, the founder of New Oriental, for example
2
Chapter
make a profit
part time
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?