外贸函电课件重点
外贸函电完整ppt课件
完整版PPT课件
3
• 缩写：
– 除了少数国际商业界确认的缩写，如CIF、FOB等外， 应尽量避免使用缩写，尤其是机构或组织名称，最好写 出它的全部字母。
• 数字：
– 不同国家的人对某些数字的表达方式不一样，例如：英、 美两国对billion的理解不一样。所以最安全的办法是数字 和文字同时使用，例如：
– In the event that you speak to Mr. Wood in regard to production,ask him to give consideration to the delivery schedule.
– If you speak to Mr. Wood about production,ask him to consider the delivery schedule.
a门牌号码街路名c县州名及邮政编码d国名businessletterattentionline写信人有时希望所发信件能够迅速递交经办人或经办部门办理可在封内地址下一行和称呼上一行加上经办人姓名
unit 1 business letter writing
• Principles of good communication
完整版PPT课件
20
Unit 2 establishing business relations
• Structure of a start letter
Source of information
We learned from the commercial counselor’s office of our embassy in your country that you are interested in Chinese handicraft.
外贸英语函电1PPT优秀课件
▪ Depositing money with us, our bank can pay you high dividends.
▪ Depositing money with us, you earn high dividends. (rewriting)
▪ 避免夸大其辞。比如：
▪ It is the lowest price available to you.
Francisco, we have bimonthly direct services. ▪ “bimonthly” 一词含有两个意思，即每月两次和每两个
月一次，这对于读信人 来说，就可能感到迷惑不解。
▪ 改写（rewriting）：
▪ a. We have two direct sailings every month from Hong Kong to San Francisco.
第三章 商务信函书写原则 Writing Principles of the Business Letter
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▪ 1. 礼貌 （Courtesy）
▪ 礼貌绝不是简单的客套。它是一种真诚的对“收信人的态 度”。
▪ 试比较：
▪ We have received with many thanks your letter of Oct. 7, and
外贸英语函电PPT课件
Learning objectives: •To enable students to master the principles of business letter writing; •To become acquainted with（开始熟悉） the general layout（总体） of most business letters; •To skillfully write structural parts of business English letters with proper styles; •To be familiar with the procedures of foreign trade, parties and documents involved.
Identify and correct common errors（识别和改正常见错误） found in sentence structures
Master（精通） the natural written English
The most important objective of taking this course is ***To cultivate（培养） the sense of doing business • learning the tone of writing • learning the format （格式）(letter, memo（备注，便rd choice • learning the principles of writing • learning the skills of negotiation
• 学习内容：
– 本课程主要学习信例，大量学习外贸实务基本 环节中有代表性的信例。外贸实务基本环节有： 建立业务关系和资信调查、询盘、报盘和报价、 还盘、订单，履行订单、支付、包装和运输、 信用证的修改和展期、索赔和解决索赔等。
《外贸函电unit》课件
第五部分：外贸函电实战演练
学生自选具体某类外贸函电进行演练，以提升实际应用和写作技巧。
第六部分：总结与反思
3. 订单信
订单信用于向供应商下发订单 并确认产品的订购细节，包括 数量、价格和交货要求。
4. 货款催收信
货款催收信是由卖方向买方发送的提醒付款的函电， 内容包括未支付款项的明确要求和相关时间安排。
5. 投诉信
投诉信是客户向供应商表达不满或投诉问题的函电， 包括具体的问题描述和期望的解决方案。
第四部分：外贸函电常见问题解析
通过本课程的学习，学员将了解外贸函电的重要性和写作规范。总结学习收获，并制定未来的学习规划。
外贸函电的写作需要遵循一定的规范，包括信头和日期的格式、称呼和结尾语的选择、文字排版和格式，以及语言 表达和语气控制。
第三部分：外贸函电的具体类型及写作要点
ห้องสมุดไป่ตู้
1. 询盘信
询盘信是向供应商询问产品价 格、质量、交货期等相关信息 的函电。关键要素包括详细的 产品描述和明确的询问。
2. 报价信
报价信是供应商回复询盘信的 函电，其中包含详细的产品报 价和相关的交货条件。
《外贸函电unit》PPT课 件
此PPT课件将全面介绍外贸函电的概念、重要性以及写作规范。通过丰富的内 容和图像，提供易于理解的学习体验。
第一部分：介绍外贸函电的概 念和重要性
外贸函电是指通过书面形式进行的跨国贸易沟通工具。它分为不同的类型， 每种类型都在国际贸易中发挥重要作用。
教学课件：《外贸函电》
1. 礼貌 (Courtesy) 绝不是表面的客套，它意味着在书信 中非常巧妙地表示出诚挚的友情、诚恳的感谢、真诚 的礼貌、体贴的理解和由衷的尊重。因此，要通过具 体的语言形式得体地表达，就需要掌握一定的语言技 巧和使用恰当的措辞。 • 2. 体贴 (Consideration) 是商务信函写作应遵循的重要原 则。“体贴”就是采取收信人的态度(You-Attitude)，而 不是寄信人的态度(We-Attitude)，即采取以第二人称 “您”为出发点，而不是以第一人称“我”或“我们” 为出发点的态度。 • 3. 完整 (Completeness) 的信件应该包含所有必要的信息， 才能达到预期的理想效果。否则，既有失礼貌，也会 令收信人对你公司产生不良的印象。要确保信件的全 面完整，列好提纲非常重要，同时建议写完信后要用 五个W，来检验，即：
• 6. Concreteness
• Business writing should be vivid, specific and definite rather than vague, general and abstract, especially when the writer is requiring a response, solving problems, making an offer or acceptance, etc.
consent—the significance of essential communicating skills, because all business activities rely on satisfactory exchange of information. Writing a business letter is very important in the business world. If a businessman is unable to write an effective business letter, it is very difficult to express his opinions, which may cause some problems in doing business. In this project, students will learn about some knowledge of how to write a business letter, that is, 7C principles, three basic formats of business letters, and twelve parts of a business letter.
《外贸英语函电》课件
探索如何提高外贸英语函电的写作水平和效率，例如积累词汇量，阅读范例信函 和进行模拟练习。
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实用技巧和范例
了解商务信函的实用技巧和范例，例如怎样写询盘信，回复投诉以及提出建议等。
结论
总结基础知识和实践经验
总结学习外贸英语函电的基础知识和实践经验，加深对课程内容的理解。
回顾学习的收获和成果
回顾学习外贸英语函电所获得的收获和成果，以及如何货方式等，以便能够正 确地表达意思。
商务信函的写作规范 和注意事项
了解商务信函的写作规范 和注意事项，包括语法准 确性，礼貌用语和正式性 等要点。
商务往来实践
常见情景和问题
掌握商务往来中常见情景和问 题，例如洽谈合作，解决纠纷 和催款等。
问题和挑战
跨文化沟通
学习如何应对商务往来中的各 种问题和挑战，例如语言障碍， 文化差异和货物损坏等。
掌握商务往来中的跨文化沟通 技巧，例如尊重他人文化，避 免误解和合理调整期望值等。
写作技巧和方法
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写作技巧和方法
学习商务信函的写作技巧和方法，例如清晰简洁的语言，逻辑结构和恰当的礼貌 用语。
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提高写作水平和效率
展望未来发展和应用前景
展望学习外贸英语函电的未来发展和应用前景，以及如何不断提升自身的专业水平。
《外贸英语函电》PPT课 件
外贸英语函电课件大纲
简介
外贸英语函电是指在国际贸易中使用的商务信函，并且是用英语撰写的。学 习外贸英语函电对于从事国际贸易的人员至关重要。
外贸英语函电的基础知识
商务信函的格式和结 构
了解商务信函的标准格式 和结构，包括信头，日期， 称呼，正文和落款等部分。
商务信函中的常用词 汇和用语
外贸函电课件
Revision 复 习
Zhejiang Machinery&Equipment Imp.&Exp.Corp.
131 Jiefang Rd., Hangzhou 310009,China Tel: 7070998 Fax: 0086-0571-7021 E-mail: ZMEC@
Revision 复 习
Zhejiang Machinery&Equipment Imp.&Exp.Corp.
131 Jiefang Rd., Hangzhou 310009,China
Feb.15th, 2009 Mr. Jone Smith VME Manufacturing Company 3804 New Sharon Rd.Pella,Iowa,U.S.A. Dear Mr. Smith, We have obtained your name and address from Dee&Co. Ltd, and we are w riting to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, we are interested in extending our range and would appreciate your catalogues and quotations. Yours faithfully, Leon Chang The Complimentary Close Chief Buyer
外贸英语函电课件
2
以获取最准确的产品报价。
实例讲解如何回应询价函，并用具体价
格和条款编写一份报价函。
3
情景模拟：订单函
通过一个具体案例，教授如何编写一份
情景模拟：发货通知函
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明确的订单函，确保双方达成共识。
指导学习者如何编写一份通知函，及时 告知对方货物已发出并提供快递信息。
感悟与总结
重要性和应用
分析外贸英语函电的重要性和 广泛应用，强调其在国际贸易 中的核心地位。
问题解决思路和技巧
分享解决外贸英语函电中常见 问题的思路和实用技巧，帮助 学习者更好地应对挑战。
个人学习感悟和目标 规划
引导学习者反思学习过程中的 体验，设立并规划个人学习外 贸英语函电的目标。
外贸英语函电课件
本课件旨在帮助学习者全面了解外贸英语函电的概述、写作准备、常用函电 和实例分析，感悟其重要性并掌握应用技巧。
概述
定义与特点
介绍外贸英语函电的定义和其特点，为后续学习做铺垫。
分类
讲解外贸英语函电的分类，帮助学习者理解各种函电类型的用途和特点。
学习的重要性
探讨为什么我们需要学习外贸英语函电，以及它对职业发展的价值。
写作准备
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函电格式的要求
介绍外贸英语函电的常见格式要求，帮助学习者熟悉函电的结构和排版。
2
函电用语的规范
讲解外贸英语函电中常用的用语和表达方式，以及规范使用的技巧。
3
函电中的注意事项
指导学习者注意外贸英语函电写作过程中需注意的细节和常见错误。
常用函电
询价函
演示如何编写一封准确、明确的询价函，以获 取所需产品的报价信息。
订单函
讲解编写订单函时需要包括的关键信息，确保 双方共同理解交易的具体细节。Байду номын сангаас
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A)Supply the missing wordsDear Sirs,We acknowledge receipt of your letter of August 12, and are very pleased to hear that you are importers of textiles.As requested, we enclose our latest catalog and a price list giving details for your reference. Under separate cover, we send you by airmail a range of samples. As you will find, our goods are excellent in quality an d reasonablein price.We look forward t o receiving your orders soon1、若产品质量好，价格与我方市场相符，我们将向你方定一大笔货。
If your quality is good and the price is in line with the market at our end, we shall place a large order with you.2、目前，我们对各种葡萄酒（Wines)感兴趣，如果能通过航空邮寄最近的价目表，我们将非常感激。
、At present, we are keenly interested in all kinds of Wines and shall be glad if you will kindly send us your latest price list by airmail.3、请按照我方询价单报最低价并说明最早交货期。
Please quote as requested in our enquiry sheet your best prices and state the earliest delivery date.1.我方能提供各种尺寸、颜色、样式的自行车现货。
Bicycles in all sizes, colours and designs are available from stock.2.我们看过贵方在《海外杂志》上的广告，请惠寄贵方的价目单和详细的交易条件。
We have seen your advertisement in the Overseas Journal and would be glad to have price list and details of your terms.3.随函附寄我方尼龙袜的样品，请查收。
如贵方可供货5000打，请向我方报最优惠的CIF 香港价。
Enclosed please find samples of our Nylon Socks. If you are able to supply us with 5000 dozen, we would be pleased to have you quote a favorable price CIF Hong Kong.1近来我们的电子邮件往来促成这笔交易的达成｡(exchange，result in，conclusion of transaction)The recent exchange of E-mails between us resulted in the conclusion ofthe transaction.2试订50台，以开发市场。
如果令人满意，随后将大量订购｡（tap th market)In order to tap the market, we will order 50 sets as a trial. If it is satisfactory,large orders will follow.3我们将要装运货物,装船后我们会通知你方船名和开航日期｡(advise)We'll make shipment, after shipment we'll advise you of the name of the vessel,and the date of sailing我们同意以每吨500美元的价格达成交易｡(conclude)We agreed to conclude the transaction at the price of USD 500 per ton.5）按照合同要求,我们将在9月10日前装运货物As requested in the contract, we are going to ship the goods beforeSeptember 10.6我方非常重视贵方订单，并将尽快发货｡Y our order is receiving our immediate attention, and delivery will be made soon.(receive one’s attention)7我们很高兴寄上销售合同2060号一式两份,请你方签字并退回一份,以备我方存档｡(countersign，for our file)We are pleased to enclose S/C No.2060 in duplicate, please counter-signand return one copy for our file.We confirm having received your inquiry of August 20 for our pens CIF London. Complying with your request, we are making you a firm offer as follows:Commodity: Seagull Brand PensSpecification: as per attached list （见附页）Quantity: 1000 dozenPacking: in cartons of 100 dozen eachPrice: at￡24 per dozen CIFC5 LondonShipment: during October/November, 2007Payment: by confirmed, irrevocable L/CThis offer is firm, subject to your reply reaching us before SeptemberDear Sirs,Thank you for your letter of September 15, 2007, and the inquiry enclosed for our Women’s pajamas(睡衣）.At your request, we are making you a firm offer (1) for 20000 dozen women’s pajamas at US$48.5 per dz. CFRC5% Lagos (2) for shipment in March, 2008. Payment is to be made by confirmed, irrevocable L/C payable (3)by draft (4)at sight. This offer is firm subject to your reply reaching us within one week. The relative sample and catalogue have been sent (5) by separate mail.Please note all the prices quoted are bottom prices and no counter-offer will be accepted. If you agree to the above, please make confirmation as soon as possible so as to enable us to make the necessary arrangements.We are looking forward to your early reply.Y ours sincerely,1) We hope you can give prompt attention to our request for the ___c______ of the relative L/C.a. establishingb. establishc. establishmentd. established2) Referring to the latest _____d____ of the letter，we are pleased to confirm having concluded with you a transaction of 100 tons of coal.a. exchangedb. exchangingc. being exchangedd. exchange3 Thank you for your repeat order which is receiving our immediate attention. As ____c_____ we will effect the shipment well in time.a. advisedb. referredc. requestedd. concluded4 We have made out and sent you our Sales Confirmation No.6060 _____a____ and should you send back one copy duly countersigned.a. in duplicateb. of duplicatec. of two copiesd. in two copies5 We wish to point out that stipulations in the relative L/C must conform _____c____ the stated in our contract so as to avoid ______ the L/C subsequent.a. to; amendb. with; amendmentc. to; amendingd. with; amending6) These 5000 pieces of Cowhides are to be packed __b____ two lots,2000 and 3000 and shipped ______ separate Bills of Lading.a. on,inb. in, onc. in,ind. on,on7) Please ___b______ your sales contract in three originals.a. turn outb. make outc. find outd. point out8) Y ou may rest _____d____ that we will effect shipment without delay on receipt of your letter of credit.a. insuredb. ensuredc. issuedd. assured9 We confirm supply of 1000 pairs of the shoes ___c______ the prices stated _________ your Order NO.88 and will allow a 10% discount _________ your order worth $3000 or above.a. in,in,onb. in,to,inc. at, in,ond. at,on,on1 payments should be made c sight draft.a)at b) upon c) by d) after2 We will draw c you by our documentary draft at sight on collection basis.a) at b) up c) on d) for3 Mr.Yin could agree b D/P terms.a)with b) to c) in d) ever490% of the credit amount must be paid c the presentation of documents.a) at b) by c) against d) when5Y ou don’t say whether you wish the transaction to be _d_ cash or b credit. a) at b) by c) on d) in6We shall be glad if you agree to ship the goods to us as before d Cash Against Documents basis.a) with b) during c) in d) on7We have opened an L/C in your favor b the amount of RMB ￥20000.a) on b) in c) by d) at8If the amount exceeds that figure, payment b L/C will be required.a) at b) by c) for d) in9As b,we would ask you to open an irrevocable credit in your favor.a) arrange b) arranged c) arranging d) arrangement10 We enclose a cheque for US＄20000 c payment of all commissions due a you up to date a) to b) by c) in d) at1) We regret to have to complain ____b_____ the bad quality of shipment of sugar by s. s. “T aishan”.a. atb. aboutc. ond. in2) The quality is not in conformity ____c_____ the agreed specifications.a. tob. inc. withd. on3) The leakage occurred during transit result ____d_____ your faulty packing.a. intob. inc. tod. from5) We shall take delivery ___a______ the goods as soon as they are released.a. ofb. atc. fromd. on6) The goods under Contract NO.122 left here __c_______.a. in a good conditionb. in good conditionsc. in good conditiond. in the good condition7) We have lodged a claim ___ ABC company ____ the quality of the goods shipped ___a_ M.V. “Peace”.a. against, for, byb. with, for, underc. on, against, as perd. to, for, per8) Y our claim for the damage is to be ___b_ with the insurance company.a. metb. filedc. satisfiedd. compensated9) ____ examination, we found that several bales were seriously damage _b___ transit. .a. on, tob. on, inc. upon, tod. In, during10) W e have ____ choice ____ to ask you to take them back. ca. no, andb. not, butc. no, butd. not, and(9)我们没有别的办法，只有把货退回，请你们按我们定单上指定的品质给予调换。