商英写作unit 4 Quotation, Sales Letters
商务英语写作Sales Letter
商务英语写作
Types of Sales Letters
Lesson 15
Unsolicited Sales Letters (directmail advertising) a sample letter nickname: paper form: junk mail electronic form: spam
11
Business English Writing
商务英语写作
Lesson 15
Sample Sentences Getting attention Act now and get a $50 rebate! Act now and win a free Alpha ISDN modem of your choice! We at VoiceTech would like to offer you a new product that would help you improve your work efficiency. Let me highlight this exciting system for you. Mercury 808 digital telephone is a high performance instrument for an easily affordable price. Our products are being retailed in leading department stores throughout Europe. Our products appeal to a wide age-group.
4
Conviction / Desire
-- use objective language -- provide testimonials
Unit4 Quotations, Sales Letter
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• • • •
Notes
• • • • • • • • • • • • • • • • • • • • • • 1.woolen mixed blanket 混纺毛毯 2.pcs. 是pieces的缩写; piece的缩写为pc. 3.We are anticipating a large order from the United States,…我们预计美国方面将有一个大的 订单到来,…… anticipate vt. 盼望,期望,后接名词,动名词或that引导的从句 We anticipate your acceptance. 盼望你方接受. We anticipate receiving your early reply. 盼你方早日回复. We anticipate that fresh supplies will arrive next month. 我们预计新货将于下月到来. anticipate与expect的区别: 这两个动词都表示预期某事将发生,但有所不同.在意思上,anticipate所预期的一般都指可喜的 事,expect则不一定. We anticipate (or: expect) our products will be a quick seller in your market. The firm expects heavy losses in this year. (一般不用anticipate) 在结构上,除两个动词都可以用名词及that从句为宾语外, anticipate后面可接动名词,不可接不定 式, expect则可接不 定式,不可接动名词. We anticipate shipping the goods next week.=We expect to ship the goods next week.我 们期盼下周装货. expect还可接”名词或代名词+不定式”够成的复合宾语, anticipate则不可. 正: We expect the shipment to arrive in a few days. 我们预期装运的货物将于日内到达. 误: We anticipate the shipment to arrive in a few days. 4. a sharp rise in price 价格急剧上涨 5. the captioned goods 标题项下的货物(这里指” White Rabbit” Brand Woolen Mixed Blanket) 类似的表达法还有: the subject article (goods) the goods (article) mentioned in the subject line 6. growing demand 增长的需求 a large demand 大的需求 a great demand 很大的需求 latent demand 潜伏需求 overfull demand 过多需求 demand and supply 供与求; 供求
sales letter 销售范文
sales letter 销售范文以下是一封英文的销售范文，供您参考：Subject: Unleash the Power of Modern Technology with Our Groundbreaking ProductDear [Customer's Name],I hope this message finds you well. As a forward-thinking individual, I am excited to introduce you to our groundbreaking product that has the potential to transform your business and give you a competitive edge.In today's fast-paced world, staying ahead of the curve is crucial. Our cutting-edge technology offers a solution that is not only innovative but practical, designed to fit seamlessly into your current operations.Here are just a few of the benefits you can expect:1、Enhanced Productivity: Automate time-consuming tasks and focus on more strategic objectives, saving you valuable time and resources.2、Better Decision-Making: Access real-time data and insights that paint a comprehensive picture of your business, enabling you to make informed decisions at every turn.3、Streamlined Operations: Improve processes and eliminate waste, ensuring your company runs more efficiently andprofitably.4、Scalability: Future-proof your investment as your business grows, adapting to new challenges and opportunities with ease.5、Exceptional Support: Rest assured knowing you have a dedicated team of experts at your disposal for any assistance or guidance you may need.As a trusted leader in our industry, we have built our reputation on delivering results and exceeding expectations. We are confident that our product will revolutionize the way you do business, but don't take our word for it. Experience the difference for yourself with a risk-free trial.To get started, visit our website [Website Link] or contact us directly for more information. Don't miss out on this once-in-a-lifetime opportunity to transform your enterprise and catapult your success.Thank you for considering our offer. We look forward to the possibility of working with you and helping you achieve your goals.Best regards,[Your Name][Your Position][Company Name]。
销售函英语作文带翻译
[Company Address]
[City, State, Zip Code]
Dear [Recipient’s Name],
I am writing to introduce our new product line and to explore the possibility of a partnership with your esteemed company. Our company, [Your Company Name], has been a leader in the industry for over [number] years, and we are constantly striving to provide our clients with the best products and services.
我们的新产品线采用了创新设计和先进技术，我们相信这会引起贵公司的客户极大兴趣。我们进行了广泛的市场调研，并确定了贵地区对这些产品的强烈需求。通过与我们合作，您将获得独家折扣和促销活动，以及营销支持，帮助您有效地推广我们的产品。
我们相信我们的产品在您的市场上会受到良好的反响，我们渴望讨论合作的可能性。我们相信通过合作，我们可以取得共同的成功，在这个行业产生重大的ห้องสมุดไป่ตู้响。
国际商务英语-Inquiry, Quotation and Counter-offer
• Payment: By confirmed, irrevocable letter of credit in our favor by draft at sight to reach us one month before shipment and remain valid for negotiation in China till the 15th day after shipment. Your early order will be appreciated.
Japan and America.
• On request, a detailed offer with separate prices for the know-how, the training of your technical personnel and as well terms of payment, etc. will be available. This offer is non-firm, without engagement, and
• Sincerely yours,
国际商务英语
Ⅲ. Non-firm Offer
• Dear Sirs,
• Re: Non-firm Offer for Know-how Transferring
• In reply to your letter of August 8, we are pleased to know that you are taking great interest in our Preliminary Proposal on the transfer of our know-how for manufacturing cables with an indication price of US
商务英语写作第四章
3. Declining an request
An Expression of thanks for the request Reason for inability to accept the request A wish of other bushiness opportunities in future
Exercises:
as follow remain open
to reduce in line with to one’s regret
be subject to
provided that
owing to
discount acceptance
1.We intended to buy 300 “Flying Pigeon” Brand bicycles at the prices_______. 2. We accept your offer______you cut prices by 20%. 3. The offer______until 12:00 a.m. November 21,Beijing time. 4. Our offer is a non-firm offer. It______our final confirmation. 5. If you can_____the price, we might place a large order. 6. Our offer is firm, subjected to your_____reaching us by March 1.
Exercises:
对于小量订购来说，贵方还盘太低。 counterYour counter-offer is much too low for an order of a small amount. 若订货超过600件，可享受8 600件，可享受 若订货超过600件，可享受8折优惠。 You will enjoy 20% discount if your order exceeds 600.
商务英语4 第四部分 写作
商务英语4 第四部分写作四、写作（共20 分）31: 根据要求写作文。
★★（形考作业三作文2019.7/2020.9）Please write an application letter for salary raise, according to the followinginformation.(1) You are George, and your boss is Mr. Smith.(2) Your reasons for the letter.(3) Your expectation for the salary raise.参考范文：Dear Mr. Smith,As I approach my third year in the job, I find myself more dedicated, devoted and motivated than I ever was. I am thrilled to the fact that my efforts have been sensed and this will only result in enhanced performance. The performance review demonstrates how hard I have worked and how much commitment I am willing to put.I hope you agree with me that better performance and hard work should be rewarded. I hereby kindly ask you to consider a salary adjustment commensurate with my performance. I am willing to give more and would be grateful if my efforts can be acknowledged and consequently reflected with an appropriate change in my pay.Thank you.Sincerely,George四、写作（共20 分）31: 根据要求写作文。
商务英语写作 4-3 sales letters销售函
Sample Analysis
Zhejiang Sunshine Cashmere Co., Ltd. No.25 Kangtai Road Huzhou，Zhejiang Province, China Tel: 86-572-3177777 Fax: 86-572-3177888 Dear Sirs, Charm Defined by You! Do you want to take a business opportunity in this winter? With our Sunshine latest season multi-color cashmere clothing, give you or your honored customers a reserved luxurious charm in this warm winter!
2Hale Waihona Puke Communicative Activity Notes:
You are divided into several groups and each group analyzes the problems with the sales letter in the previous task and how you improve them in your revised version. Discuss and compare each other’s version with attention to the following hints. Could you sum up some tips to attract the readers’ (potential customers’) attention when designing and writing a sales letter?
商务英语写作saleletter
引起兴趣和关注
一个好的销售信能够吸引读者的注意力，并 使其感兴趣，进一步了解你的产品或服务。
建立品牌形象
通过精心设计的销售信，可以塑造积极的品 牌形象，提高企业在市场中的认知度。
如何撰写吸引人的销售信
1
抓住读者的注意力
一个有趣而令人好奇的标题能够立即
趣，使其继续阅读下去。
使用具体的例子和数据
的益处，使他们认识到
他们认同你的观点。
来支持你的主张，增强
购买的价值和重要性。
信函的可信度和说服力。
运用推荐信
显示其他客户的喜悦
通过加入正面的客户推荐 信，增加产品或服务的可 信度和吸引力。
提供客户的真实见证
引用客户的真实言辞和体 验，使潜在客户对你的产 品或服务产生信任。
加强产品或服务的价 值主张
商务英语写作saleletter
销售信写作介绍：掌握写作销售信的基本知识和技巧，从头到尾引导潜在客 户并唤起其购买欲望。
为什么销售信很重要？
与潜在客户建立连接
销售信是与潜在客户有效建立联系的关键工 具，用于传递产品或服务的价值。
促使销售和转化
通过巧妙的营销手法和推销技巧，销售信有 助于促成销售和客户转化。
其他关键要素和技巧
1 适应不同媒介
2 避免常见错误
3 个性化销售信
根据销售信的发送媒介， 进行格式和内容的相应 调整，确保最佳效果。
了解常见的销售信写作 错误，并采取相应措施 以避免这些错误的发生。
探索个性化技巧，使销 售信与潜在客户更加贴 近，增加亲近感和共鸣。
结尾和后续沟通
总结关键要点
在销售信的结尾回顾重要信息，提醒读者主要内容，并再次强调呼吁。
发挥良好的写作技巧，写出富有吸引
世纪商务英语写作训练Lesson-4-Sales-Letters
How to Write a Sales Letter
4.To encourage action This means confidently asking for the audience’s cooperation and specifying actions to be taken by the audience. As a writer, you must persuade your reader to take the action—to visit your company, to receive your representatives, to place an order, or click your website on the Internet. Notice the use of the imperative sentences with the verbs ―call‖, ―ask‖, ―speak‖, ―start‖ and ―send‖. The short, forceful verbs literally urge the reader to take immediate action. For example: Call us toll-free at 67382222 to place your order, or mail us your check or credit card number.(imperative sentence)
Sample Anaቤተ መጻሕፍቲ ባይዱysis
Sample 1: Dear Sirs: Mark Twain once remarked, ― Always do right. This will gratify some people, and astonish the rest.‖ Perhaps this is one of the reasons our phoenix is so popular among the car owners. Doing right by our customers and their cars is the object we have been pursuing. But it is not tricky because your mending shop is well equipped to keep cars in a perfect running condition.
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Chinese version to the enquiry for Chinese Cotton Piece Goods:
敬启者： 从贵方3月9日来函有幸得知，作为中国棉织品的出 口商，贵方热切盼望与我方建立直接的贸易关系。这正好 与我方愿望相同。 目前，我方对印花衬布很感兴趣。若能收到贵方航寄 的有关这类产品的目录、样品及必要的资料，以帮助我方 了解贵方产品的质量和工艺，我方将不胜感激。同时，请 报贵方CIF温哥华最低价，包括我方5%的佣金，并告知 最早的装船日期。 若贵方的报价具有竞争力，装运日期可以接受，我方 便从贵方大量订货。 期盼早复！ 谨上
www.themegHale Waihona Puke
Chinese version to the enquiry for Cosmetics： 敬启者： 事由：化妆品 我方是本城市日用化学品的主要进口商。若 能与贵公司建立贸易关系，将感到非常高兴。 目前，我方对贵公司化妆品很感兴趣（详情 参见我方所附第1345号询价单），并期盼早日 报最低价。 我方想提及的是，如果贵方产品价格具有吸 引力，交货日期可以接受，我方将即刻从贵方订 货。 期盼早复！ 谨上
We have made arrangements with Bank of Japan, Tokyo, to open a credit in your favor. 我们已经安排由东京日本银行开立以你方为抬头 的信用证。 The market situation is entirely in our favor. 市场情况完全对我们有利。
Chinese version to the first letter: 敬启者： 从纽约的ABC公司处得知， 贵方是贵国主 要出口商之一。 目前，我方对进口贵方产品很感兴趣。 若能 向我方函寄产品目录、样品簿或者在可能的情况 下惠寄样品，我方将不胜感激。 请告知详细的广州到岸价格、折扣及付款方 式等。 希望此次合作将是我们双方长期而有利的贸 易关系的良好开端。 谨上
Chinese version to the enquiry for Digital Cameras: 敬启者： 我公司有意大量购买各品牌数码相机，如蒙 告知送抵中国深圳交货的成本、保险加运费将不 胜感激。 如能惠寄样本和价格表，亦必感谢不尽。 我公司素来向其他公司购买此类货品，获悉 贵公司能大量供货且价格有吸引力，此外，我们 相信贵公司产品的质量。 盼早复！ 诚挚问候。 谨上
3、买方要求报价及卖方回复： 本公司是在中华人民共和国深圳经济特区注册的 一家合资企业， 主要供应和维修陆地及近海油田 钻探设备。我方想购买8台“林肯”牌焊机部件， 详见附件。我方希望收到贵方关于这些部件的报 价。 十分感谢贵方早日回复。 感谢合作并顺致敬意。
Chinese version of the reply:
敬启者： 贵方3月21日询价函收悉。感谢贵方对我方的出口 产品感兴趣。兹随函附寄数份带插图的目录和价目表，上 面由贵方要求了解的情况。同时，我方又为贵方另函寄去 产品样品， 由此即可了解到我方产品的质量和工艺。 我 方相信， 当贵方看到产品时，一定会同意我方的产品对 很挑剔的顾客也是很有吸引力的。 按照订购货品的数量多少，我方可以给予适当的折扣。 至于付款方式，我方通常要求用即期信用证支付。 再次感谢贵方对我方产品的兴趣。我方期盼着贵方的 订单，同时请贵方相信，我方会对贵方订单做出及时而认 真的考虑。 谨上
价格：在美国工厂交货，支付货币为美元，广州 到岸价 交货：从收到对方不可撤销的信用证之日起，约 在18周内由美国装船并运抵广州。 支付条件：从买方的合同之日起30日内，由卖方 或卖方授权的进出口公司按合同金额100%申请 开立的以All FIT工程有限公司为受益人的即期 不可撤销信用证。 设备保证：在收到货物的12个月之内为质量保证 期。若因使用不当、事故性损坏或操作错误，卖 方不予担保。
我们期望我方产品能在你方市场快速销售。 We anticipate (expect) our products will be a quick seller in your market. 该公司预期年内将遭受重大损失。 The firm expects heavy losses this year. 与市价不一致 out of line with the market
(1)
Dear Mr. Haan: Re: Parts for Machine Type B-114 We purchased from you ten sets of the captioned machine in 1989. The machines have been very satisfactory. However, at present we need a large quantity of parts/accessories as per the enclosed list. Please send us as soon as possible your proforma invoice by fax and hard copy in quadruplicate by airmail. You are kindly requested to quote the FOB New York rate. The parts and accessories are urgently needed so we wish to receive your proforma invoice by return fax. Sincerely, Wang Liming Manager WLM/sm Encl.: a copy of inquiry list.
Commission:
a commission of 3%, 3% commission 百分之三的佣金 two items of commission 两笔佣金 The above price is inclusive of your commission of 1%. We receive a commission of 3% on sales. 我们按销售量收取3%的佣金。
Chinese version to the enquiry for Textiles： 敬启者： 我方有幸自荐，我方是中国纺织品的代理商， 从事此种经营已有五年之久。 如若贵方能向我方邮寄数份如下产品的目录 及样品，将非常感激。 …… 谨上
Chinese Version for the first letter:
敬启者： 感谢贵方8月22日的询价，兹报贵方所需商品的价格 如下： 商品名称：第33号“白兔”牌混纺毛毯 尺寸：74×84 英寸 重量：4磅 颜色：黄色、棕色和绿色等各色搭配 数量：1 000件 价格： 蒙特利尔到岸价每件40美元 装船日期：10月 请接收此难得再有的报价。我方预计美国方面将有一 个大的订单到来，这会引起价格猛涨。 期盼收到贵方订单。 谨上
Reply to the first letter:
敬启者： “白兔”牌混纺毛毯 感谢贵方8月24日对上述1 000件货物的报价。 我方立即与客户取得了联系，他们表现出了极大的兴趣， 因为市场对此毛毯的需求正在增长。然而， 我方发现贵 方报价偏高。如果贵方每件商品能降到38美元的话，我 方的客户ABC公司将有可能订购2000件。ABC公司是 本国最大的进口商之一。如果贵方能降低报价满足他们的 要求， 便能抓住获得他们订单的极好机会。我方希望贵 方能利用此机会，并将从不断扩大的市场中受益。 我方恳请贵方尽最大努力降低价格，并急盼收到贵方 的回复。 谨上
LOGO
Quotation, Sales Letters, Firm Offers & Counter Offers
公吨 metric ton 现请告知你方港口建设投标的详细情况。 We should be glad to receive particulars of your tender for port construction. 移动硬盘 portable hard disk 所有报价以我方最后确认为准。除非另有规定或经双方同 意，所有价格都是不含佣金的净价。 All quotations are subject to our final confirmation. Unless otherwise stated or agreed upon, all prices are net without commission.
ex buyer’s godown 买方仓库交货 effect shipment=make shipment 装船，装运 effect insurance 投保 take effect from 自……时开始生效
Chinese version to the reply for Digital Cameras:
敬启者： 欢迎贵方7月15日的询盘，并感谢贵方对我方的数 码相机感兴趣。 现随函寄上我方附插图的产品目录和价目表，上面有 贵方想要了解的详细情况。至于付款条件，我方通常要求 是保兑的、不可撤销的即期信用证。 我方已向中国销售过此类产品，并且在该国有北京 **进出口公司代理。敬请贵方直接与该公司联系。我方 认为该公司回想贵方提供有关我方产品的详细情况，并且 相信贵方定会发现我方产品质量可靠，价格合理。 谨致问候。 谨上
Discount The highest discount we can allow (give, make, grant) on this article is 10%. 我们对这项商品最多只能打九折。 If you can discount your price by 10%, we are ready to take 300 bales. 如果你方价格能予以九折处理，我方乐于接受 300包。