商务英语视听说教学大纲新课件
《商务英语视听说》教学大纲
一、课程基本情况
总学时：32 讲课学时： 32 实践学时：0
总学分：2
课程类别：专业必修
考核方式：考查
适用对象：英语专业
先修课程：基础英语
参考教材：
《商务英语视听说》马龙海李毅外语教学与研究出版社 2009
《商务英语教程》王晓莹上海大学出版社 2008
《实用商务英语教程》陈梅北京师范大学出版社 2010
二、课程设置目标
《商务英语视听说》是为英语专业--商务英语的学生开设的一门综合语言技能课。该课程的主要任务是培养学生进一步提高语言应用能力，特别是用于国际商务的专门用途英语。该课程突出自主、互动的学习过程，使学生学以致用。在教学过程中注重国际商务实践能力的锻炼，在商务活动的情境中既熟悉了国际贸易流程，又学习了相关英语的应用。三、教学内容、教学方法和手段、学时分配
知识单元一：工作面试（建议 2 学时）重点：找工作过程中如何准备面试，以及如何在面试中较好地表现自我，展现自我。
了解面试的程序，怎么样准备好一个面试，掌握怎么样回答关于个人具体情况的问题，如教育背景、工作经历等。
主要内容：
Part I Warm-up
1) Ask Ss to note down other reasons they can think of.
2) Divide the class into small groups.
3) Give Ss a few minutes to exchange ideas.
4) Encourage Ss to use different expressions of agreeing and
disagreeing.
5) Ask a few Ss to report their findings (e.g. the agreed Best
job and most common reason(s), the most unique/strange choice
or reason, etc.).
Part II Listening and Speaking
Task 1 FAQs in job interviews
Task 2 Inappropriate questions in job interviews
Part III Language Focus
1) Ask Ss to note down the key points of the interview.
2) Divide the class into pairs. Get Ss to allocate the roles.
3) Ask Ss to role-play the job interview according to the noted
points and with the help of the expressions in Language Focus.
4) If time allows, ask Ss to s and role-play the interview again.
5) Invite a pair to act out the interview in class.
6) Give comments and suggestions for improvement.
Part IV Viewing and Speaking
Video 1 Applying for the position of financial consultant
Video 2 Applying for the position of Sales Manager
Part V Case Analysis
Ask Ss to take detailed notes while listening.
Ask Ss to exchange ideas in pairs. Remind them to give examples to support their points.
Give Ss a second chance to listen to the interview if they failed to note down the key information.
Allow Ss a few minutes to prepare an improved version of the interview.
Choose a few pairs o role-play the revised interview in class.
Invite other Ss to give comments and suggestions for improvement.
教学方法和手段：教学案例分析（找工作面试），任务型教学（熟悉面试程
序），课堂小组学习（如何在面试中较好地表现自我）
知识单元二：工作和责任（建议 2 学时）重点：公司部门职位设置，工作职责范围表达，对待工作情感态度。
了解公司的部门和职位设置，掌握描述工作和职责的英语表达方式和对工作的喜恶表达方法。
主要内容：
Part 1 Warm-up
What kinds of positions are there in a company:
Part 2 Listening and Speaking
Task 1
·Gi ve Ss one minute to think over the job they wish to take. Tell Ss to refer to the job titles and positions listed in Warm-up.
·Divide the class into pairs and get Ss to take turns to talk about their dream job.
·Ask Ss to describe the job in detail and tel l the reasons why they choose the job.
·Have tow or three Ss describe their dream job in class and get the other Ss to guess the title of the job.
Task 2 Describing jobs in the following chart:
Part 3 Language Focus
·ask Ss to brainstorm some jobs or positions and write them down.
·divide the class into pairs and get Ss to take turns to describe the jobs they’ve written down.
·ask Ss to use different expre ssions to describe the jobs, referring to the expressions in Language Focus.
·if the student who is responsible for guessing the titles cannot get the correct answer, ask the describer to mention some famous
people in that line of work as example.
Part IV Viewing and Speaking
Video Do you like your job?
Part V Case Analysis
教学方法和手段：教学案例分析（对待工作情感态度），任务型教学（公司部门
职位设置，工作职责范围表达），课堂小组学习（描述工作和
职责的英语表达方式和对工作的喜恶）
知识单元三：电话技巧（建议 2 学时）
重点：接听电话，电话转接，留信息，电话情境中解决问题。
了解接听电话的商务英语语言，掌握帮人转接电话以及请求转接电话的交流用语，电话交流中留下信息的表达方式，打电话中解决问题的表达法。
主要内容：
Part I Warm-up
The big 3
Be prepared. Avoid starting the process when you’re rushed. Relax!
Make sure you have a big pad of paper, a pen, a glass of water, and
a reasonable amount of time.
Don’t give up. You have the right to get information and respectful
service. Be persistent and patient. Realize that sometimes it will
take ten calls to find out what you want. No one person or
organization has all the answers.
Try not to put people on the spot. It makes them defensive. Rather
try to enlist their support. Remember, you usually catch more flies
with honey than with vinegar.
Part II Listening and Speaking
divide the class into pairs. Ask Ss to allocate the roles and roles-
play the telephone dialog.
Ss who take the role of Louise can either approve or disapprove of
the change. Polite expressions should be suggested.
invite one or two pairs to cat out the dialogs in class to check if
Ss can develop the phone call naturally.
Part III Language Focus
divide the class into pairs get Ss to decide which role to take.
have Ss role-play according to the information provided, referring
to the expressions in Language Focus.
walk around the classroom and check whether Ss can use the
expressions properly.
ask a pair to role-play the telephone dialog in class.
encourage the rest of the class to comment on their performance.
Part IV Viewing and Speaking
Video 2 You are hard to get hold of !
Video1 leaving a message
Part V Case Analysis
Divide the class into small groups
Ask Ss to discuss in groups and list business phone calls in diverse
situations
Ask Ss to research the skills and techniques of handling calls in
different situations
Ask Ss to find some cases of making business calls in different situations
Have Ss analyze the cases, figuring out their strengths and weakness
Ask each group to put together a report on the skills and techniques
to deal with different business calls and their case analyses
Have each group make a presentation in class
PPT or handouts are preferred for the presentation
教学方法和手段：教学案例分析（电话情境中解决问题），任务型教学（接听电
话的商务英语语言），课堂小组学习（打电话中解决问题的表达
法）
知识单元四：公司会议（建议 2 学时）
重点：会议举行有关词汇，计划筹备会议召开，主持会议，意见的表达。
了解基本会议有关的商务英语词，掌握会议计划的基本方面，掌握主持会议，提出建
议，请求别人给予意见，同意及否定别人意见的英语表达方式。
主要内容：
Part I Warm-up
Ask Ss to recall some meetings they’ve attended
Get Ss to brainstorm the relevant information.
Have a few Ss report what they’ve come up with in class.
List the information on the board.
Part II Listening and Speaking
Task 1 Formal and informal meetings
Task 2 How to take meeting minutes
Part III Language Focus
Divide the class into groups, with one chairperson in each group.
Get Ss to role-play the meeting according to the situation, referring to the outline.
Ask a group to role-play the meeting in class.
Have other Ss comment on their performance and give suggestions for improvement.
Part V IV Viewing and Speaking
Video 1 why are we here?
Video 2 what can we do?
Part Case Analysis
Divide the class into small groups.
Ask each group to attend a different meeting, take minutes, and analyze it. Each student should have a share in the group work.
Ask Ss to refer to the tips mentioned in the Task 2 of Part 2 to ensure effectiveness when taking meting minutes.
Remind Ss to take into consideration the facts listed in Pre-viewing of Task 2, Part 4 when deciding whether the meeting is productive or not.
Ask each group to put together a report.
Have each group make a a presentation in class.
PPT or handouts are preferred for the presentation.
教学方法和手段：教学案例分析（主持会议），任务型教学（会议举行有关词
汇），课堂小组学习（会议计划的基本方面）知识单元五：旅行和访问（建议 2 学时）
重点：学习旅游商务英语的相关知识
理解机场的登机，报关和安全检查知识，理解接待商务访客包括的程序。联系关于旅游，天气和住宿，订机票，询问航班交通和旅店服务，预订房间接待商务旅客，在机场接待客户的沟通能力
主要内容：
Part I Warm-up
introduce the concept of “small talk”.
Invite a few Ss to share their ideas with the class.
List what Ss come up with on the board.
Part II Listening and Speaking
Task 1 hotels for business travelers
Task 2 reviewing Receiving visitors
Part III Language Focus
Divide the class into pairs and have Ss choose the roles.
Ask Ss to role-play according to the given situation.
Have a few pairs perform the role-play in class.
Invite other Ss to give comments and suggestions for improvement.
Part IV Viewing and Speaking
Video 1 Going through customs
Video 2 Meeting a business partner at the airport
Part V Case Analysis
Research and Presentation.
教学方法和手段：教学案例分析（接待商务访客），任务型教学（关于旅游，天
气和住宿，订机票，询问航班交通和旅店服务），课堂小组学
习（机场的登机，报关和安全检查知识）
知识单元六：公司介绍（建议 2 学时）
重点：演说结构﹑技巧表达；公司情况表达；自我介绍
了解公司演讲的结构，掌握公司描述、回答公司情况的一般问题﹑做简明自我介绍以及能对公司做出相关介绍的演说等表达技巧。
主要内容：
Part I Warm-up
Encourage Ss to use different expressions of giving advice.
If I were you/if I were in your position/if I were in your shoes, I would…
How about/What about/Have you thought about…?
Why don’t you…?
You should perhaps…
You’d better…
It might help if you…
I don’t think you should…
Part II Listening and Speaking
Divide the class in pairs. Ask Ss to exchange ideas about what they
know about Oracle.
Get Ss to work out an introductory presentation on Oracle
individually, referring to the finished Company Profile.
Ask Ss to present the introduction to their partner.
Ask two Ss to give the presentation to the whole class.
Invite other Ss to give comments ad suggestions for improvement.
Part III Language Focus
Ask Ss to choose either of the two cards.
Get Ss to give an introductory presentation, referring to the
expressions in Language Focus.
Ask two students to give the presentation n class.
Give comments and suggestions for improvement.
Part IV Viewing and Speaking
Video 1 Making a start
Video 2 What is the point?
Part V Case Analysis
Ask Ss to take detailed notes while listening.
Divide the class into groups of four. Tell Ss to put themselves in
an investor’s shoes before they start the d iscussion.
Make sure group members share floor time, and encourage the silent
ones to jump in more often.
Choose two or three Ss to give a report on their group discussion.
Make comments and a summary.
For homework, ask Ss to prepare their own presentation of a few
business idea.
教学方法和手段：教学案例分析（公司情况表达），任务型教学（了解公司演讲
的结构），课堂小组学习（简明自我介绍以及能对公司做出相
关介绍的演说）
知识单元七：产品介绍（建议 2 学时）
重点：演讲介绍产品。询问产品特征﹑相关信息及描述产品
了解产品演讲的结构，掌握描述产品﹑比较产品特征﹑询问产品信息及做产品简短介绍演说的交流技巧。
主要内容：
Part I Warm-up
Part II Listening and Speaking
Task1 An introduction to Honda ASIMO robot
Task 2 A videophone
Part III Language Focus
Describing specifications and features of products
Part IV Viewing and Speaking
Video 1 Which one is better?
体验商务英语综合教程Unit_4答案解析
Unit 4 Advertising Part I Business Vocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. C1 Outdoor advertising is one of the fastest growing _______________ in the market. A markets B sections C segments D sectors D2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising. A worthwhile B worthy C valued D worth C3 The soaring costs of TV are ______________ clients to consider alternatives. A making B driving C prompting D letting A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters. A exclusively B largely C greatly D inclusively C5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90. A works on B works away C works out D calculates D6 We are facing a ________________ with our market share. What are we going to do about it? A promotion B sale C order D crisis A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns. A effective B efficient C effect D efficacious C8 Focus now needs to ________________ potential clients that it still
商务英语精读翻译
精读翻译 1. 经理先生，明天我可以不来上班吗？我母亲要来看我 Mr. Manager, may I take a day off tomorrow? My mother is coming to see me. 2. 警察悬赏捉拿抢劫银行罪犯的线索 The police offered a reward for clues about the bank robbers. 3. 上周我生病时，她主动提出来帮助我照顾孩子。 When I was ill last week, she offered to look after my child. 4. 除了厨房以外，这套公寓应该说是非常令人满意的了 Except for the kitchen, the flat is very satisfactory. 5. 她去年被提升为部门经理。 She was promoted to branch manager last year. 6. 人人都累极了，只有约翰没事。 Everyone was exhausted except John. 7. 谁在经营这家公司？ Who's running this company? 8. 他伸手到口袋里去拿钱包。 He reached into his pocket for the wallet 1.我想在镇上买幢房子，但现在买不起 I want to buy a house in town, but can't afford it now. 2.今年生意很好，我们可以买一辆新汽车了。 We can afford a new car this year because of good business/thanks to good business. 3.他把房子照料得很好，每两年粉刷一次 He took good care of the house and painted it every second year/every other year/once in two years 4.她每隔三天回家一次，帮母亲打扫房间。 She went home to help mother to clean the rooms every fourth day/every four days/once in four days. 5.他把家具搬进了另一个房间。 He moved the furniture into another room. 6.他们不喜欢住在这个地区，所以想搬到别处去。 They don't like this place, and have decided to move house to another residential area. 7.李明和其他四位同学合住一个房间。 Li Ming shares the dormitory with four other students. 8.他们俩合买了一台电视机。 They shared the payment for a TV. 1.对不起，我们不招聘学生。 I'm afraid that the position is not open to students. 2.前两天我突然看到一封法国的来信。 I came across a letter from France the other day. 3.他把手放在胸口，显得十分诚恳。 He put his hand on his chest as if to show sincerity. 4.我已经填好了申请表 I've filled in the application form. 5.她身上穿了件外套。
新编商务英语精读1课后习题答案unit6
Key (练习答案) Unit 6 Jewelry Reading I Exercise II 1. c 2. c 3. b 4. d 5. d III 1. accumulate 2. brilliant 3. choosy 4. malicious 5. bachelor 6. destined 7. odd 8. communion 9. intuition 10. fulfill IV 1. infect 2. was destined 3. joke about 4. to do with 5. takes her time 6. were to 7. in his stead 8. edge to her voice 9. fell apart 10. won’t be cut out for V 1. shortly 2. It’s very odd 3. choosy 4. in my stead 5. in communion with 6. be destined never to see each other again VI 1.revel 1) vt. to make known (something previously secret or unknown)揭示；揭 露；泄露 . The investigation has revealed some serious faults in the system. 2) vt. to show or allow sth. to be seen 展现;显露出 . The curtains opened, to reveal a darkened stage. [相关词] revealing adj. allowing parts to be seen which are usually kept covered 暴露的；裸露的 . a very revealing dress revelation n. the making known of some secret 展示；揭露；显露 . The revelation of his scandalous past led to his resignation. revelations n. (宗教)启示录 [相关搭配] reveal a scandal 揭露丑闻 reveal the inside story (of) 揭开内幕 reveal a secret 揭开秘密 reveal the objective laws 揭示客观规律 a. Her biography revealed that she was not as rich as everyone thought. b. A joke can be very revealing of what someone’s really thinking. c. He still did not reveal what he felt about me. 2. accumulate vi./ vt. to collect or grow into a mass积累；积聚 . A thick layer of dust had accumulated in the room.
商务英语精读句子翻译
U1 1. 飞机乘务员应对所有旅客的安全负责。be responsible for The crew of an airliner should be responsible for the safety of all the passengers. 2. 请尽快把这些英文报纸和杂志分送给每位订阅者。distribute to Please distribute these English newspapers and magazines to every subscriber as soon as possible. 3. 学院决定举办系列讲座,商务英语专业的学生必须出席。decide on The college has decided on a lecture series and Business English majors must be present. 4. 若需进一步的补充解释,请参阅教师参考书第58页。refer to For additional explanation, please refer to page 58 of the teacher’s reference book. 5. 大多数人都会关注与自己有关的事。relate to Most people will be interested in what relates to themselves. 6. 最近,下海经商的人越来越多。go into business Recently, more and more people have gone into business. 一个大批量出售货物的商人被称作批发商。in bulk 7. A businessman who sells goods in bulk is called a wholesaler. 8. 据报道,目前工资水平在某种程度上仍稍稍领先于物价水平。to a certain extent, ahead of It’s reported that nowadays wages are, to a certain extent, still one step ahead U2 1. 总经理将重要文件分发给部门经理。hand out The general manager handed out the important documents to the department managers. 2. 欺骗顾客和逃税构成了他们那个时期的商业政策。make up Cheating customers and evading taxes made up their business policy in those days. 3. 在英语中,数学可以简称作maths或math。for short Mathematics can be called maths or math for short in English. 4. 这座城市被认为是此经济合作区的龙头。be known as This city is known as leading the economic cooperative zone. 5. 虽然这对夫妇对所要买的家具的价格没有异议,但对式样意见不一。agree on Although the couple agreed on the price of the furniture they wanted to buy, they disagreed about the style. 6. 我上个月买了台笔记本电脑,不过花了大价钱。at a price I bought a laptop last month but only at a price. 7. 一个大a批量出售货物的商人被称作批发商。pay for The parents work hard to pay for their children’s tuition. 8. 你的不诚实是我最终与你断绝往来的原因。in the end Your dishonesty was the reason why I had to break off our relationship in the end. 9. 他叔父决意在乡下定居, 而不住在城里。choose to
商务英语精读句子翻译58598
Unit 1 翻译： 1、这位网络销售主管调查研究后开始实行自己的计划。(put ... into practice) The network sales executive began to put his plans into practice after research and investigation. 2、由于母亲没有养老金，姐妹俩每人每月出资500 美元赡养她。(contribute ... to) Because their mother didn't have her pension, the two sisters each contributed $500 a month to support her. 3、杰姆大叔认为市价上涨，他就可以赚到一笔钱。(cash in) Uncle Jim thought that a rise in the market would enable him to cash in. 4、罗宾逊奋斗多年，先后当过会计、代理商和项目经理。(in turn) For years Robinson struggled hard, working in turn as an accountant, an agent, and a project manager. 5、昨天，博物馆中一幅价值50万美元的绘画被盗窃。(worth of) Yesterday, a $500,000 worth of painting was stolen from the museum. 6、参加华交会的客商从全国各地纷至沓来。（roll in） The businessmen who came to take part in the East China Fair rolled in from all parts of the country. 7、他们很自然地把这件事与促销计划联系在一起。(associate ... with) They naturally associated the matter with the promotional plan. 8、这本书着重具体分析该规划的可行性(feasibility)。(focus on) The book focuses on concrete analysis of the feasibility of the program. 9、引进先进的技术以后，我们现在每月可生产20台机器。(put out) After introducing advanced technology, we can put out 20 machines every month now. 10、获得奖学金的学生占我校学生总数将近五分之三。(account for) Scholarship students account for nearly three fifths of the whole enrollment in our college. Unit 2 1、近来他们生意很糟糕,不久就得歇业。(close down) They will have to close down soon because business has been bad recently. 2、我们打字纸快用完了,让秘书尽快去买一些。(run out of) We are running out of typing paper, so let the secretary buy some as soon as possible. 3、该文化发展委员会是由来自全国8所大学的10位著名专家组成的。(consist of) The committee for cultural development consists of 10 famous experts from 8 universities of the country. 4、如果邮包未经保险(insure),邮局对其受损不负责任。(be liable for) The Post Office is not liable for damage to a parcel by mail if it is not insured. 5、这家超市由于经营不善而陷入债务。(go into debt) The supermarket goes into debt due to bad management.
外贸函电教学大纲
《外贸英语函电》课程教学大纲 一、课程基本信息 二、课程学习目标描述 高职高专商务英语专业《外贸英语函电》课程的目标是：经过68个学时的教学，使学生掌握一定的商务函电基础知识和技能，熟悉各种商务函电的组成结构，掌握各种信件、电报和传真的写作方法，同时要求学生了解各种函电的写作风格，以及特殊的表现形式。 本课程与相关课程的关系：外贸函电以《国际贸易实务》课程为基础，教师与学生均可将其作为 商务知识的参考，特别是对商务函电往来的环节和贸易术语的学习。学生需有较好的听、说、读、写、 译能力，是《商务英语》和《外经贸英语》等课程的延展课。 三、课程能力标准要求 （1）外贸英语函电阅读能力：能正确理解各主要业务环节中的往来函电，能审核信用证。 （2）外贸英语函电写作能力：能填制销售合同，能草拟各主要业务环节中的往来函电。 （3）外贸英语函电翻译能力：能翻译外贸信函，要求译文正确，语言通顺流畅。 （4）外贸英语函电词汇能力：能认知教材中出现的经贸术语，掌握经贸英语中常用词汇的用法。 （一）理论知识要求 本课程涉及到的学科知识领域既涉及商务英语知识，例如商务英语语言的程式化,也涉及国际贸易实务知识，例如拟写改证信必须了解如何根据“严格一致”的原则审核信用证。主要包括如何用英语形式拟写进出口业务的各个环节所需要的信函，如建立商业关系、询盘、发盘、还盘、接受、交易达成、签订合同、磋商价格、支付方式、装运及保险等。学生应重点掌握每一个环节的内容及写作技巧，地道的外贸用语、缩略语等，并学会应付不同情况，针对各种情况做出不同的回答。 （二）实作技能要求 鉴于外贸英语函电语言的程式化，本课程强调发展学生的“范式”意识，即注重特定环节特定信函的篇章结构，例如推销信的“星-链-钩”模式。同时，本课程力图使学生注意做事的程序性，例如抱怨函的处理。此外，本课程突出发展学生得体地沟通的能力，主要通过对各类信函的分类，如好消息、中性消息与坏消息，比较不同消息信函的语篇策略差异，提高学生灵活选择相应策略的能力。
10级商务英语精读3
one that is closest in meaning to the 1. Living on an isolated farm, they do not see anybody for weeks on end. D. endlessly D. announced D. become excited D. refused I’ll not stand in why you didn’t try for a university D. I feel pity 8. Jack came to the party with a young woman, whom I assumed to be his girl friend. D. granted D. frightened D. went away from me D. particular about “Yes” or “No”. A. to continue B. to start C. to hold up D. to stir up 14. Our time is running out and I think we ought to say something about the ending of the novel. A. We have enough time B. We have almost used up our time C. We haven’t enough time D. Our time is limited 15. These courses, if properly conducted, will stimulate the minds of the students. A. refresh B. renew C. excite D. encourage Ⅱ. Complete each of the following sentences with a word or phrase chosen from the list below. Change the form if necessary: 10’ prescribed, communicative, stand in the way of, catch his breath, complain, turn…against, risk, variety, present, once in a while 1. For my own part, everything is O.K. I have nothing to ________ of. 2. It was very clever of her to _______ his argument ________ himself. 3. The tired traveler stopped to _________ and make sure of his directions. 4. Yunnan Province, in southwest China, has a ________ of ethnic minority groups (少数民族). 5. Most of the evenings we watch TV at home, but _________ we go to a concert. 6. For a time she looked sad and talked little, but recently has become cheerful and ________. 7. “Your ________ at the meeting will be a great support to our cause,” says the cable. 8. Mr. Price ________ defeat in running against Mr. Johnson in the last election. 9. Nothing can _________ the Chinese people in their resolve to modernize their country. 10. After a careful examination, the doctor ________ a new medicine and a three-day rest for her. Ⅲ. Reading comprehension: 20’ (A) Baths and bathing have long been considered of medical importance to man. In Greece there are the ruins (遗迹) of a bathtub (浴缸) and water system built over 3,000 years ago. The Romans had warm public baths. In some as many as 3,000 persons could bathe at the same time. Treating disease by bathing has been popular for centuries. Modern medical bathing or hydrotherapy (水治疗法) , first became popular in Europe and by the late 1700’s also became popular in the United States. For many years frequent bathing was believed to be bad for one’s health. Ordinary bathing just to be clean was avoided and perfume was often used to cover up body smells! By the 1770’s doctors began to say that soap and water were good for health. They believed that it was good for people to be cleaned. Slowly people began to bathe more frequently. During the Victorian Age of the late 19th century, taking a bath on Saturday night
商务英语精读A卷
商务英语精读试卷 I．Choose the best answer from A, B, C or D. (20 points) 1. Multinational companies usually have ______ in different countries. A. parent companies B. subsidiaries C. factories D. subsidies 2. One aim of companies which sell goods or services is to increase their market ______ . A. occupation B. percentage C. share D. offer 3. In order to improve their services to customers, banks need to become more ______ . A. customer – oriented B. profitable C. aggressive D. efficient 4. Having only ______ in different countries gives global companies more flexibility to move their manufacturing activities from one country to another. A. subsidiaries B. assembly lines C. research centers D. assembly operations 5. Cultural differences are one of the potential ______ of international mergers. A. threats B. pitfalls C. attractions D. advantages 6. Most countries give foreign companies ______ to attract new investment. A. tariff reduction B. important tariffs C. tax incentives D. share ownership 7. Companies that handle all aspects of their business internationally, such as the big oil companies, are known as ______ companies. A. multinational B. important tariffs C. merged D. vertically – integrated 8. The movement of money into and out of a company is known as ______ . A. annual turnover B. profit margin C. cash flow D. bank charges 9. All mergers aim to create ______ for the two companies' shareholders. A. added value B. overheads reduction C. economies of scale D. tax benefits 10. The Lenovo computer company has always been ______ and different in the design and technology of its PCs.
《外贸函电》课程教学大纲
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书写外贸函电的七项原则、商业信件的格式（2学时）和商业信件的各 组成部分及信封的书写格式（2学时）。 三、课下作业： 将一封各部分顺序打乱的信件重新排列 本章重点：外贸函电的七项原则 本章难点：外贸函电的七项原则 第二章询价信ENQUIRIES（3学时） 一、学习目的和要求 介绍什么是询价，书写询价信的一般要求 二、课程内容 讲解书中的例信，重点解释其中的专业术语、专门词组和一些常见词的商业用法。 自学部分：方式与结构（STYLE AND STRUCTURE）：商业信件如何开头和结尾 三、课下作业： 选择、修改句子 本章重点：询价信的一般要求 本章难点：询价信的专业术语、专门词组 第三章询价复信（ENQUIRIES REPLIES）：（3学时） 一、学习目的和要求 回复询盘 二、课程内容 寄样本，答复询盘 三、课下作业 按要求写信或翻译信件 本章重点：答复询盘 本章难点：答复询盘专业术语和词组 第四章报价（OFFERS ）（3学时） 一、学习目的和要求 什么是报价，书写报价信的一般要求。实盘和虚盘 二、课程内容 实盘和虚盘、推销信的特点和写法。讲解书中的例信。如何做到句子表达多样化和句子流畅三、课下作业 选择、修改句子、汉译英句子按要求写信或翻译信件 本章重点：实盘和虚盘 本章难点：实盘和虚盘、推销信的特点和写法 第五章形式发票（2学时） 一、学习目的和要求 如何写作有关寄送形式发票 二、课程内容 寄送形式发票 三、课下作业
世纪商务英语函电与单证(第二版)教学大纲.doc
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Unit3Bill of Exchange 汇票的填法 Unit 4Bill of Lading 提单的内容及条款表达Unit 5Packing List 装箱单的填制 Unit6Certifiedte of Origin 原产地证的内容及条款表达Unit 7Tnsuranee Policy 保险单的内容及条款表达Unit 8Certifiedte of Beneficial 受益人证明的填制 Unit 9Shipping Advice 装船通知的填制 Unit 10Inspection Certifiedte 检验证书的内容及农达Unit 11Delcaration 报关单的内容及填制 七、学时分配 序 章节课时 号 上篇 1第一课6 2第二课8 3第三课4 4第四课10 5第五课4 6第六课4 下篇 1第一课 4 2 第二课 2 3 第三课 2 4第四课 4 5第五课 2 6 第六课 2 7 第七课 2 8 第八课 2
《商务英语函电》课程评价标准
《商务英语函电》课程评价标准 一、基本信息开设专业：商务英语总学时：102学时（教学做一体化）前修课程：外贸英语、电子商务、外贸跟单实务后续课程：国际商务单证、国际贸易实务、商务英语听说 二、课程定位及目标设计 （一）课程整体目标描述《商务英语函电》是商务英语专业的一门核心课，是融国际贸易实务与英语商务信函写作为一体的专业英语课程。本课程的目标是培养学生具备阅读、翻译和写作英语商务信函的能力，培养学生掌握函电撰写的基本技巧、熟练应用英语函电套用语和行文结构。使学生能在英语环境下运用英语函电办理进出口业务等事宜，在外贸工作环境中具备解决实际商务问题的书面沟通能力。外贸函电英语是开展对外经济贸易业务和有关商务活动的重要工具，正确地掌握外贸函电英语的专业知识，并能熟练地加以运用，是外贸工作人员必须具备的专业技能。 （二）课程具体目标描述 1、能力目标（1）能够独立阅读、翻译、撰写商务英语信函；（2）能够根据特定贸易背景，熟练运用商务信函特点和专业知识正确处理各个交易环节的往来外贸信函；（3）能够熟练掌握完整的业务流程，独立完成完整的业务磋商信函撰写。
2、知识目标（1）掌握商务信函常用撰写格式及组成部分；（2）掌握商务英语信函撰写的特点及专业英语表达方式；（3）掌握各种外贸文件的翻译特点及相关外贸专业知识。 3、素质目标（1）具备正确理解和掌握国家外交、外贸方针政策的能力；（2）持续学习，不断更新知识的意识；（3）具有从事商务活动的良好职业道德素质及行为规范；（4）具备国际商务礼仪知识，注重对外贸易交往的礼节；（5）踏实的工作作风和严谨的工作态度。 三、课程任务设计任务名称能力目标所用到的知识点能力训练成果商务英语信函格式 1、能够正确地掌握商务信函格式组成； 2、能够正确地运用商务信函格式； 3、正确撰写商务信封。 1、商务信函格式要求； 2、商务信函各个组成部分英文表达方式； 3、撰写信封格式要求。学生能够用正确的商务信函和信封的格式要求撰写完整的信件。进口商自我介绍 1、能够撰写与出口商建立业务关系的信函； 2、能够掌握商务信息渠道来源； 3、能够正确运用函电自我介绍的专业表达方式。 1、初次与客户联络商务文化和礼俗； 2、介绍公司业务及产品的一般流程和相关规则；
商务英语函电精品课程建设方案
商务英语课程建设方案 商务英语课程组 外国语学院 2010年5月
商务英语函电精品课程建设方案 一、课程建设的目标与思路 1.课程定位 《商务英语》是语言知识与技能，与商务知识与技能相结合的课程，其特点是指导学生以英语为主要使用语言在进出口业务中进行外贸业务谈判和工作联系的、具有很强的实践性的英语课程。《商务英语》的内容涉及如何建立商业关系、如何询盘、报盘、还盘、如何协商支付方式、装运条款以及保险范围和索赔事宜等流程的各个国际贸易环节，其中还包括各个环节的写作规范，写作技巧、书信范例以及合同和协议的文体特征与翻译技巧等内容。 商务英语课程的培养对象是我校英语专业高年级学生。总体培养目标是通过本课程的学习，使学生掌握较为系统的商务基础知识，要求学生了解和掌握国际贸易实务流程各个业务环节以及与之有关的银行、保险、运输等服务运作层面的英语的专门术语、常用句式、信函的篇章构成和主要单证文书的语言表述等特点；使学生在原有的英语读写能力的基础上，能够融会贯通、灵活应用有关的业务知识和语言技能，成为能够高效地阅读和撰写以及翻译（英汉与汉英互译）对外贸易有关书信、熟练掌握国际商务往来中不同类型函电的写作模式和交际策略，培养学生在跨文化的外贸交际活动中能够从容得体地使用英语的能力以及能够胜任各项外贸业务工作的能力。 2、课程建设的具体目标 在我国已经加入了世贸组织的大背景之下，专业的外贸人才需求极大。培养应用型和复合型经贸外语人才是本课程总的培养目标，学生通过该课程的学习，在总体素质方面应达到以下标准： （一）知识培养目标 1）掌握基本业务英语缩略术语的内涵及熟悉国际贸易实务流程、各种国际结算方式、国际贸易的惯例等等。 2）掌握外贸英语函电常用短语、术语信函范例并能据此灵活的模仿运用、习语以及常用的句式结构，能够熟记精彩的惯用句式，补充跨文化交际中的文化冲突
体验商务英语综合教程中文双语对照版
体验商务英语综合教程3 第二版 双语对照版 Unit1 Made in Europe 欧洲制造 Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products. 除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。在过去的五年中，它通过仅在低成本市场生产来提升毛利率。在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。Burberry has many Asian licensing arrangements.In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products. 巴宝莉（Burberry）在亚洲持有许多许可授权安排。2000年它决定给日本三洋公司的特许授权延长十年。这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的消费者却偏好于该集团在欧洲生产的产