~商务英语视听说-国家精品课程课件PPTadvertising
合集下载
AdvertisingPPT课件
知识链接 give place to 让位于…
in place 在原处; 合适的
in place of 取代
take the place of 取代
4) intend +sth+ as/for
be +intended +as/for 我们打算把这篇新闻报道作为新生教材。 We intend this news report as a teaching material for freshmen.
这本书是为初学者编写的。
The book is intended for beginners.
is used to make over 40% of the 3 Cotton ___________________ world's textiles. （用来做）
4 Used she (Did she use) to go to school by bike? Yes, she_____________________. used to/did
6. claim ① (vt.) (根据权利)要求,认领,声称 ② (n.)(根据权利提出)要求,索赔, 对事物的权利,主张． ①A wallet has been found and can be claimed at the manager’s office. ②He claimed to have seen the Mona Lisa.
பைடு நூலகம்.intend (vt.)打算;有…的意图;打算,为…设计 1) intend to do sth.
今天我打算读完这本书。 Today, I intend to finish reading this book. 2) intend sb. to do sth./be intended to do sth. 打算／计划要某人做某事
~商务英语视听说国家精品课程advertising ppt课件
Unit 5
Advertising and Advertisements
~商务英语视听说国家精品课程 adverties
~商务英D语is视c听us说s国io家n精品课程
advertising Which one do you prefer? Why?
~商务英D语is视c听us说s国io家n精品课程
advertising Could you give a brief definition to advertisement?
Where can you find advertisements?
~商务英A语dv视e听rt说is国e家m精e品nt课程
advertising Advertisement is an action or
~商务Y英o语u视c听an说f国in家d精t品h课em程…
advertising
Internet
~商务英语视听说国
家精品课程
advertising
It’s about…?
~商务C英la语s视si听c说S国en家t精en品c课e程s of Ads
advertising
Good to the last drop．
麦斯威尔咖啡
~商务英D语is视c听us说s国io家n精品课程
advertising
What are the basic features of an advertisement?
~商务B英as语ic视F听e说at国ur家e精s o品f课a程n Ad advertising
An advertisement at least has three basic features as the following: ☼ paid for ☼ delivered to people via mass-media ☼ attractive and attempting to persuade
Advertising and Advertisements
~商务英语视听说国家精品课程 adverties
~商务英D语is视c听us说s国io家n精品课程
advertising Which one do you prefer? Why?
~商务英D语is视c听us说s国io家n精品课程
advertising Could you give a brief definition to advertisement?
Where can you find advertisements?
~商务英A语dv视e听rt说is国e家m精e品nt课程
advertising Advertisement is an action or
~商务Y英o语u视c听an说f国in家d精t品h课em程…
advertising
Internet
~商务英语视听说国
家精品课程
advertising
It’s about…?
~商务C英la语s视si听c说S国en家t精en品c课e程s of Ads
advertising
Good to the last drop．
麦斯威尔咖啡
~商务英D语is视c听us说s国io家n精品课程
advertising
What are the basic features of an advertisement?
~商务B英as语ic视F听e说at国ur家e精s o品f课a程n Ad advertising
An advertisement at least has three basic features as the following: ☼ paid for ☼ delivered to people via mass-media ☼ attractive and attempting to persuade
综合商务英语 Unit Advertisingppt课件
Talk about something in your daily life, make an advertisement about it, and show your advertisement to us.
17
Let’s read some famous advertisements, try to guess the products.
Headquarters
Reputation
Problem
Current task
11
12
Q1:What’s advertisement?
KEYWORDS: activity introduce product business
13
Q2:What’s the role of advertisement?
1.Just do it. 只管去做。（耐克运动鞋）
2.The taste is great. 味道好极了。（雀巢咖啡）
3.Fresh-up with Seven-up. 提神醒脑，喝七喜。（七喜）
4.A diamond lasts forever。 钻石恒久远，一颗永流传。（第比尔斯）
5. Impossible is nothing
KEYWORDS: attract more people to products businessman benefit from
uncommercial pay attention to social problems environment traffic security.
1
16
Discussion
KEYWORDS: name advantages attract people’s attention to
17
Let’s read some famous advertisements, try to guess the products.
Headquarters
Reputation
Problem
Current task
11
12
Q1:What’s advertisement?
KEYWORDS: activity introduce product business
13
Q2:What’s the role of advertisement?
1.Just do it. 只管去做。（耐克运动鞋）
2.The taste is great. 味道好极了。（雀巢咖啡）
3.Fresh-up with Seven-up. 提神醒脑，喝七喜。（七喜）
4.A diamond lasts forever。 钻石恒久远，一颗永流传。（第比尔斯）
5. Impossible is nothing
KEYWORDS: attract more people to products businessman benefit from
uncommercial pay attention to social problems environment traffic security.
1
16
Discussion
KEYWORDS: name advantages attract people’s attention to
Section 22 广告制作Advertisement 商务英语 教学课件(共52张PPT)
The communication media is the means by which the advertising message is transmitted to the consumer. In addition to marketing objectives and budgetary restraints, the characteristics of the target consumers need to be considered when an advertiser decides what media to use. The types of media categories from which advertisers can choose include the following: a) Print—primarily newspapers and magazines; b) Audio—FM, AM and SW radio; c) Video—promotional videos; d) World Wide Web; e) Direct mail; f) Outdoor advertising— billboards, advertisements on public transportation.
ten. 道高一尺，魔高一丈。
第六页，共52页。
• III. 核心词语Core Words and Phrases (omitted)
• 要求课前背诵重要术语 • IV. 经典句式Typical Sentences • (omitted) • 要求首先思考如何(rúhé)翻译？有多少不同
的路径？变换词性、主语、从句会产生什 么不同的效果？
cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.
ten. 道高一尺，魔高一丈。
第六页，共52页。
• III. 核心词语Core Words and Phrases (omitted)
• 要求课前背诵重要术语 • IV. 经典句式Typical Sentences • (omitted) • 要求首先思考如何(rúhé)翻译？有多少不同
的路径？变换词性、主语、从句会产生什 么不同的效果？
cinema, magazines, newspapers, video games, the Internet and billboards. Advertising is often placed by an advertising agency on behalf of a company or other organization.
商务英语视听说-国家精品课程课件PPT
商务英语视听说
U1
Part I
Warm-up
Brainstorm What is your first consideration when you are looking for a job?
It can bring your ability and potential into full
3
4 5
Language Focus
Viewing and Speaking
Case Analysis
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
商务英语视听说
U1
How to succeed in your job interview
Sample 1
Foreign Languages College Hunan International Economics University
Business English: Viewing, Listening & Speaking
商务英语视听说
U1
I am graduating in June from ABC University and my major is hotel management. I am an outgoing, energetic person. I enjoy teamwork very much. As part of my degree program, I needed to finish different projects with my teammates. I possess excellent interpersonal skills and a very positive attitude. My career aspiration is to become a successful hotelier. During my internship at the Grand Hyatt, I worked as a receptionist. My duties included offering friendly and efficient check-in and checkout service to guests, answering phone calls, taking and passing on massages to guests. I find that if I can make the guests happy, I will be very happy, too.
综合商务英语 Unit Advertising课件
KEYWORDS: attract more people to products businessman benefit from
uncommercial pay attention to social problems environment traffic security.
1
综合商务英语 Unit Advertising
9
综合商务英语 Unit Advertising
10
Focus Advertising Background
Company
Headquarters
Reputation
Problem
Cuபைடு நூலகம்rent task
综合商务英语 Unit Advertising
11
综合商务英语 Unit Advertising
1.Just do it. 只管去做。（耐克运动鞋）
2.The taste is great. 味道好极了。（雀巢咖啡）
3.Fresh-up with Seven-up. 提神醒脑，喝七喜。（七喜） 4.A diamond lasts forever。 钻石恒久远，一颗永流传。（第比尔斯）
5. Impossible is nothing 没有什么不可能。（阿迪达斯）
16
Discussion
Talk about something in your daily life, make an advertisement about it, and show your advertisement to us.
综合商务英语 Unit Advertising
17
Let’s read some famous advertisements, try to guess the products.
Unit5 Advertising 优质课件
1…with advertising playing only a minor supporting role
2. … admit to being greatly influenced by various ads
3…the one most vulnerable to the adman’s attack 4…that ads are harmless nonsense 5…fall into the category of neither bold lies nor
Advertising, a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, organization, or candidate for political office.Promotion is the activity of making sure that people know about a new product or service. Marketing is the business of making sure that a product or service is sold in the most efficient way, which includes deciding how much it should charge, how it should be advertised, etc.
A commercial is an advertisement on television or radio.
2. … admit to being greatly influenced by various ads
3…the one most vulnerable to the adman’s attack 4…that ads are harmless nonsense 5…fall into the category of neither bold lies nor
Advertising, a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, organization, or candidate for political office.Promotion is the activity of making sure that people know about a new product or service. Marketing is the business of making sure that a product or service is sold in the most efficient way, which includes deciding how much it should charge, how it should be advertised, etc.
A commercial is an advertisement on television or radio.
(精品) MBA 商务英语课件：Advertising
Sample Newspaper
Adverts Banners
Spam
give you more time to study information people can test before buying
read by many
you can target a market by choice of website very cheap to produce and deliver
1. The speaker compares throwing adverts into the air to
.
A. Internet advertising.
B. wasting money on advertising.
C. advertising with leaflets.
2. His first piece of advice is to
1. Listen to someone who runs a web-business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Which techniques does he mention?
- use search engines to put your name at the top of the listings •- get links on other sites •- through a site review •- get free advertising
•- haveLeabharlann a memorable domain name
Adverts Banners
Spam
give you more time to study information people can test before buying
read by many
you can target a market by choice of website very cheap to produce and deliver
1. The speaker compares throwing adverts into the air to
.
A. Internet advertising.
B. wasting money on advertising.
C. advertising with leaflets.
2. His first piece of advice is to
1. Listen to someone who runs a web-business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Which techniques does he mention?
- use search engines to put your name at the top of the listings •- get links on other sites •- through a site review •- get free advertising
•- haveLeabharlann a memorable domain name
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Do you want to know more about it?
discussion
Discussion
What are the
basic features of an advertisement?
Basic Features of Basic features of an ad an Ad An advertisement at least has three basic features as the following: ☼ paid for ☼ delivered to people via mass-media ☼ attractive and attempting to persuade
Radio
Television
You can find them… You can find them…
Internet
Guessing
It’s about…?
Classic Sentences of Ads
摩托罗拉手机 Good to the last drop． 滴滴香浓，意犹未尽。 Poetry in motion, dancing close to me． 百事可乐 动态的诗，向我舞近。 We lead. Others copy． 丰田汽车 我们领先，他人仿效。 Ask for more. 理光复印机 渴望无限。 Intelligence everywhere. 麦斯威尔咖啡 智慧演绎，无处不在。
You can find them… You can find them…
Newspap can find them… You can find them..
Advertising Walls / Billboards
You can find them… You can find them…
advertisement?
Where can you find advertisements?
advertisement
Advertisement
Advertisement is an action or
form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them.
Unit 5
Advertising and Advertisements
Warm-up Activities
discussion
Discussion
Which one do you prefer? Why?
discussion
Discussion
Could you give a brief definition to
discussion
Discussion
What are the
basic features of an advertisement?
Basic Features of Basic features of an ad an Ad An advertisement at least has three basic features as the following: ☼ paid for ☼ delivered to people via mass-media ☼ attractive and attempting to persuade
Radio
Television
You can find them… You can find them…
Internet
Guessing
It’s about…?
Classic Sentences of Ads
摩托罗拉手机 Good to the last drop． 滴滴香浓，意犹未尽。 Poetry in motion, dancing close to me． 百事可乐 动态的诗，向我舞近。 We lead. Others copy． 丰田汽车 我们领先，他人仿效。 Ask for more. 理光复印机 渴望无限。 Intelligence everywhere. 麦斯威尔咖啡 智慧演绎，无处不在。
You can find them… You can find them…
Newspap can find them… You can find them..
Advertising Walls / Billboards
You can find them… You can find them…
advertisement?
Where can you find advertisements?
advertisement
Advertisement
Advertisement is an action or
form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them.
Unit 5
Advertising and Advertisements
Warm-up Activities
discussion
Discussion
Which one do you prefer? Why?
discussion
Discussion
Could you give a brief definition to