《世纪商务英语》翻译讲义 Advertisements

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世纪商务英语阅读教程专业篇1第四版Unit_4

4-1
Professional Words & Expressions
product manufacturer market research marketing plan product marketing brand marketing media planning image-building physical evidence people placement target market public relations
翻译
在市场营销中有标准的4P市场营销推广组合和扩展的3P市场营销推广组合，前者定义为产品、价格、促销和渠道或分销组合，后者通常指的是人员, 过程和物证三个要素。
配销渠道 adj. 非商标的 n. 广告；登广告免费行销努力 n. 流程 n. 缺点产品定价市场营销推广组合 v. 要价垃圾邮件推销战略按正常价
4-1
TASK 1
Select an expression from the words listed
above
which
matches
Hale Waihona Puke one4-2Comprehensive Reading
1 What does the word marketing mean? Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow or conform to someone else’s products, services or values. Marketers can use the variables of marketing mix to make a marketing plan. ongoing 前进的，持续的

unit 5 Advertisements 商务英语翻译教学课件

一、词汇特色
1. 简洁明了
徐
❖ Just do it.
❖ Ask for more.
海
❖ 一股浓香，一缕温暖。
❖ 精诚所至，顽石为开。
学
院
Unit 5 – Advertisements
SECTION 3 Linguistic features
❖ Easy-to-read and hard-to-put-down
The following are real Ads. Understand them through commenting.
徐
海
1
学
院
Unit 5 – Advertisements
徐海
2
学院
Unit 5 – Advertisements
徐海
3
学院
Unit 5 – Advertisements
（5） Good to the last drop．
学
（6） Poetry in motion, dancing close to me．
（7） Ask for more.
院
（8） The choice of a new generation.
（9）要买房，到建行。
（10）没有最好，只有更好。
SECTION 2 Lead-in
学
（3）Make Time For Time. 阅读《时代》能为您赢得时间。
（4）Live well, Snack well. 美好生活，离不开香脆的饼干。院
（5）Making a big world smaller. 我们把世界变小了。
Unit 5 – Advertisements

《世纪商务英语》翻译讲义Company Introductions

Key to sentence 15, unit 2In the contemporary period, Shanghai as a metropolis infested by foreign adventurers. since the opening of its commercial port, there was a bitter, blood-and-tear history of many miseries and inequalities. Referred to as the Paradise of Adventurers, Shanghai was indeed home to “human sludge and filth”where one could find opium, dissolute women and gamblers. It was a place that made people indulge in luxury, dissipation and sensuous pleasures, even inducing people to become degenerate. However, there is a different picture of Shanghai as a modern metropolis. It has been full of vitality and vigor, displaying its unique intelligence and wisdom, characterized by an innovative and enterprising spirit. It has the courage to assume risks and is in possession of both the awareness and mechanism of competition. Such a metropolitan mentality inspires its residents, encouraging them to keep abreast with the changing epochs and to make efforts toward greater progress.Unit 5 Company Introductionspany Introduction1.Fixed Expressionsengage in, handle a large range of business including….hold/abide by the principles of….., based by the motto of the company, with the enterprise spirit of….approved, appointed, permitted feature, integrate, combineforeign-funded enterprise joint venture cooperative enterprisewholly foreign-owned enterprise2.Translation and Tranlatorese(翻译腔)翻译腔,是指一种带有生硬外语风格的翻译方式,是翻译实践中的常见病。

《世纪商务英语》翻译讲义Company Introductionsword文本

商务英语翻译教程(第三版)unit7广告翻译

Sec 4
Sec 6
Sec 7
Sec 8
返回
Classification:
Classification by Medium:
Newspaper Advertisement, Magazine Advertisement, Television Advertisement, Radio Advertisement, Direct Mail Advertisement, Outdoor Advertisement and others.
（6） Poetry in motion, dancing close to me．动态的诗，向我舞近。（丰田汽车）（7） Ask for more.
Sec 3
Sec 4
渴望无限。（百事流行鞋）（8） The choice of a new generation.
Sec 6
新一代的选择。（百事可乐）（9）要买房，到建行。
Sec 8
返回
Features of Ads
Attractive—catch the reader’s attention
Creative—project an image Persuasive—urge the reader to act
Impressive—produce an impact
SECTION 1
Sec 2
Sec 3
随着经济全球化的发展，广告宣传国际化的趋势将会越来越明显、越来越激烈。无论是中国企业还是外国企业，都存在着一个广告国际化、全球化的问题，也就是商品广告的翻译问题。国际性商品广告翻译应当充分考虑产品销售对象的语言习惯、文化积淀与心理定式以便能够更好地为企业服务、更好地推销产品。实践证明，成功的广告翻译会带来巨大的经济效益，而不成功的翻译不仅会给会给企业或国家带来重大的经济损失，还会直接影响企业或国家的形象。因此，如何恰如其分地理解和翻译跨文化广告，已是摆在商务翻译人员面前的一个现实问题。

高二英语下学期上海世纪版课件：unit8《Advertising-reading》+Word版含解析

I_t’s said that today more than $400
billion a year is spent on advertising worldwide.
More than $400 billion a year is said to _b_e__s_p_e_nt__o_n__a_d_v_e_r_ti_s_in_g__w_o_r_ld__w_id_e__t_o_d_a_y_.
The bad weather only _a_d_d_e_d__t_o_ our difficulties.
These numbers _a_d_d__u_p__to__ 100 .
Assignments:
1.Go over what we’ve learned today. 2.Learn Paragraph B by heart. 3.Preview the rest of the text.
make a film
be popular with
It’s said that Jay …
prepare for a new year concert
Jay is said to …
除此之外
Beyond that the economic impact of advertising ______________________________________________ S.
Scientific data are often quoted as a means of adding truthful value to the advertised product.
add to
add up_ 4 __to__ 3， you get 7.

《世纪商务英语-----阅读教程》(第四版) 专业篇I

《世纪商务英语-----阅读教程》（第四版）专业篇ITest 1Part OneMatch the words and the definitions. Choose the correct word from the word box to each definition and write down the word in the bracket. (20 X 0.5%=10%)1. a written assurance that some products and service will be provided ( )2. a set of international recognized quality management standards. ( )3. the official process of settling an argument or a disagreement by sb. who is not involved.( )4. an amount of money that you pay once or regularly for an insurance policy. ( )5. it can make something know generally, especially, in order to sell it. ( )6. a small piece of printed paper that you can exchange for something or that gives you the rightto buy something at a cheaper price than normal. ( )7. amount of money spend ( )8. income, especially the total income of a company in a certain period. ( )9. the ability to make a profit. ( )10. legal procedure of being declared by a court of law not to be capable of paying its debts.( )11. discount. ( )12. the value of a company’s shares. ( )13. only to be used by one particular person or group. ( )14. formal permission given by a company to sb who wants to sell its goods or services in aparticular area. ( )15. a person or company that provides people with insurance. ( )16. showing what you must pay. ( )17. a written statement of a contract of insurance. ( )18. a failure to do sth. that must be done by law. ( )19. that cannot be changed ; final. ( )20.the act of ending sth. ( )Part TwoTranslate the following phrases into Chinese. (20X1%=20%)1.custom-designed2.freight bill3.quality standard4.real estate5.market segment6.executory contract7.property insurance8.gross profit9.sales volume10.profit margin11.market research12.junk mail13.product marketing14.Board of Director15.Maintenance Engineer16.budgeted account17.finished goods18.debt capital19.standard product20.Internal AuditPart ThreeChoose the best word to complete each sentence. （10X1%=10%）1.All organizations create_____ for customers.A. materialB. productionC. productsD. product2. The house is ______.A. for saleB. in saleC. to saleD. for in sale3. Part of my job is to _______good relationship with our suppliers.A. haveB. keep touch withC. keepsD. maintain4. What ________ of PC do you like?A. brandB. makeC. nameD. title5. The sales promotion team is ______ of well-known professionals in this fields.A. madeB. comprisedC. consisted upD. make up6. The manager needs to make joint decisions that are _______.A. badB. illC. badlyD. optimal7. The shop has been ______ to sell tobacco.A. licencedB. licensedC. licensingD. licencing8. We’ve decided to ______with the employees about our wage claim.A. appealB. meetC. negotiateD. call in9. He _____ a lot of money on repairing his house.A. paid outB. paid offC. paid upD. cost10. Commercial law offers a normal business environment and strong legal______ to operators.A. plansB. guaranteeC. policyD. decisionsPart FourCloze Test (15X1%=15%)The dynamic developing economies of the world are ripe with potential. Not only have they demonstrated extraordinary levels of 1 , but we believe this looks set continue, backed by 2 inflows of foreign investment. Fidelity Emerging Mark, Fund is 3 to help you capitalize on this promising outlook.The 4 to real success in Emerging Markets is research and resources, of Fidelity’s foremost 5 As the world’s largest 6 investment management organization, we can draw upon a(n) 7 network of offices covering developing economies across Asia ,Latin America and Europe.This local presence means we can 8 a hands-on approach, searching out a capitalizing on investment 9 as soon as they come to light. As a result, Fidelity I become one of the world’s 10 names in emerging stock markets: where we 11 manage 5 pounds billion?So act now to 12 out more about the Fidelity Emerging Markets Fund -- and get the potential of these dynamic markets teamed with the strength of the Fidelity organization. For more 13 , call us, free of 14 , from any of the countries below. If you 15 elsewhere, please use the UK number or post or fax the coupon.1. A. growth B. decrease C. height D. diminish2. A. slow B. increasing C. reducing D. fast3. A. thought B. designed C. considered D. supposed4. A. road B. method C. reason D. key5. A. words B. slogans C. ways D. strengths6. A. independent B. wealthy C. prosperous D. national7. A. intensive B. thick C. narrow D. extensive8. A. move B. apply C. reply D. demand9. A. situations B. disadvantages C. opportunities D. conditions10. A. few B. many C. honorable D. leading11. A. currently B. formerly C. recently D. likely12. A. look B. discover C. find D. learn13. A. news B. data C. information D. knowledge14. A. money B. pay C. fee D. charge15. A. live B. wait C. talk D. sleepPart FiveTranslate the following passage into Chinese.(1X15%=15%)Products available from business information fall into three broad categories: standard products(i.e. publications developed and approved by BSI committees), non-physical products(i.e. guide, training materials and electronic products) and joint products (i.e. combination of standard and non-standard.)In marketing, a product is anything that can be offered to a market that might satisfy a want or need. It is of two types, tangible (physical) and intangible ( non- physical). All productsoffered on a market can be placed between Tangible (Pure Product) and Intangible (Pure Service) items.Part SixThere are 3 passages in this part. Each passage is followed by unfinished statements. For each of them there are four choices marked A), B), C) and D). You should decide on the best choice. (15 X 2%=30%)Passage 1Questions 1 to 5 are based on the following passage.In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue restaurant, and then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity, for the brothers had developed a strict routine for the preparation of their food, and they insisted on their cooks' sticking to their routine. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake-mixing machines. He quickly saw the unique appeal of the brothers' fast-food restaurants and bought the right to franchise other copies of their restaurants. The agreement struck included the right to duplicate the menu. The equipment, even their red and white buildings with the golden arches.Today McDonald's is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to orderfifteen-cent hamburgers. In 1976, McDonald's had over $ 1 billion in total sales. Its firsttwenty-two years is one of the most incredible success stories in modern American business history.1. This passage mainly talks about.A）the development of fast food servicesB）how McDonald's became a billion-dollar businessC）the business careers of Mac and Dick McDonaldD）Ray Kroc's business talent2. Mac and Dick managed all of the following businesses except.A）a drive-in B）a cinema C）a theater D）a barbecue restaurant3. We may infer from this passage that.A）Mac and Dick McDonald never became wealthy for they sold their idea to KrocB）The location the McDonalds chose was the only source of the great popularity of their drive-in C）Forty years ago there were numerous fast-food restaurantsD）Ray Kroc was a good businessman4. The passage suggests that.A）creativity is an important element of business successB）Ray Kroc was the close partner of the McDonald brothersC）Mac and Dick McDonald became broken after they sold their ideas to Ray KrocD）California is the best place to go into business5. As used in the second sentence of the third paragraph, the word “unique ”means. A）special B）financial C ）attractive D）peculiarPassage 2Questions 6 to 10 are based on the following passage.We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, m ost people did not like it as well as “regular” coffee, and it took several years to gain general acceptance (introduction stage). At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced (stage of rapid growth). After a while, people became attached to one brand and sales leveled off (stage of maturity). Sales went into a slight decline. when freeze-dried coffees were introduced (stage of decline).The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not decline. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the military? Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to recapture world markets. Note, also, how auto manufacturers once changed styles dramatically from year to year to keep demand from falling.6. According to the passage, when people grow fond of one particular brand of a product, its sales will ________.A) decrease graduallyB) remain at the same levelC) become unstableD) improve enormously（B）7. The first paragraph tells us that a new product is ________.A) not easily accepted by the publicB) often inferior to old ones at firstC) often more expensive than old onesD) usually introduced to satisfy different tastes（A）8. Marketers need to know which of the four stages a product is in so as to ________.A) promote its productionB) work out marketing policiesC) speed up its life cycleD) increase its popularity（B）9. The author mentions the example of “backpacks” (Line 4, Para. 2) to show the importance of ________.A) pleasing the young as well as the oldB) increasing usage among studentsC) exploring new market sectionsD) serving both military and civil needs（C）10. In order to recover their share of the world market, U.S. auto makers are ________.A) improving product qualityB) increasing product featuresC) modernizing product styleD) re-positioning their product in the market（A）Passage 3Questions 11 to 15 are based on the following passage.In 1960-1961, Chad （乍得）harvested 9800 tons of cotton seed for the first time in its history, and put out the flag a little too soon. The efforts of the authorities to get the peasants back to work, as they had slacked off （松懈）a great deal the previous year during independence celebrations, largely contributed to it. Also, rains were well spaced, and continued through the whole month of October. If the 1961-1962 total is back to the region of 45000 tons, it is mostly because efforts slackened again and sowing was started too late.The average date of sowing is about July 1st. If this date is simply moved up fifteen or twenty days, 30000 to 60000 tons of cotton are gained, depending on the year. The peasant in Chad sows his millet （小米）first, and it is hard to criticize this instinctive priority given to his daily bread. An essential reason for his lateness with sowing cotton is that at the time when he should leave to prepare the fields he has just barely sold the cotton of the previous season. The work required to sow, in great heat, is psychologically far more difficult if one's pockets are full of money. The date of cotton sales should therefore be moved forward as much as possible, and purchases of equipment and draught animals encouraged.Peasants should also be encouraged to save money, to help them through the difficult period between harvests. If necessary they should be forced to do so, by having the payments for cotton given to them in installments. The last payment would be made after proof that the peasant has planted before the deadline, the date being advanced to the end of June. Those who have done so would receive extra money whereas the last planters would not receive their last payment until later.Only the first steps are hard, because once work has started the peasants continue willinglyon their way. Educational campaigns among the peasants will play an essential role in this basic advance, early sowing, on which all the others depend. It is not a matter of controlling the peasants.Each peasant will remain master of his fields. One could, however, suggest the need for the time being of kind but firm rule, which, as long as it cannot be realized by the people, should at least be for the people.11. In 1960-1961, Chad had a good harvest of cotton because.A）the government greatly encouraged peasants1.B）rains favored the growth of cottonC）Chad gained independence in the previous yearD）Both A）and B）12. We learn from the passage that the date of sowing cotton is usually.A）on June 15th B）on July 15th C）on July 1st D）on July 20th13. As used in the third sentence of the second paragraph, daily bread refers to. A）breakfast B）bread and butter C）rice D）millet14. In order to help them through the difficult time between harvests the peasants haveto.A）sell cotton in advance B）be encouraged to save moneyC）sow cotton in time D）plant millet first15. Which of the following is NOT true?A）Educational campaigns are very important to early sowing.B）Of all the advances that the writer hopes for, early sowing is the most important.C）Peasants should remain the masters of their fields.D）Government might as well make good and firm rule for peasants.AnswersPart OneMatch the words and the definitions. Choose the correct word from the word box to each definition and write down the word in the bracket. (20 X 0.5%=10%)1. warranty2. ISO3. arbitration4. premium5. advertising6. coupon7. expenditure8. revenue9. profitability 10. bankruptcy11. allowance 12. equity 13. exclusive 14. franchise 15. insurer16. invoice 17. policy 18. breach 19 irrevocable 20. terminationPart TwoTranslate the following phrases into Chinese. (20X1%=20%)1. 定制的2. 运输费 3 质量标准 4. 房地产 5. 市场份额6. 执行合同7. 财产保险8. 毛利9. 销售额10. 利润空间11. 市场调查12. 垃圾邮件13. 产品推广14. 董事会15. 维修工程师16. 预算账户17 成品18. 债务资金19. 标准产品20. 内部审查Part ThreeChoose the best word to complete each sentence. （10X1%=10%）1. C2. A3. D4. A5. B6. D7. C8. C9. A. 10. BPart FourCloze Test (15X1%=15%)1.A2.B3.D4.D5.D6.A7.D8.B9.C 10.D 11.A 12.C 13.C 14. D 15. APart FiveTranslate the following passage into Chinese.(1X15%=15%)从商业资讯中获得的产品分为三大类：标准产品（即按英国标准学会委员会公布的标准许可生产的产品）、非标准产品（即产品指南，训练器材和电子产品）和组合产品（即标准产品和非标准产品的一体化产品）。

商务英语翻译 chapter 7 & 8

2. Syntactic features 1) simple sentences KISS principle :Keep it short and sweet. e.g. Coca-cola is it. (还是可口可乐好) A diamond lasts forever. (diamond ring) 2）elliptical sentences （space and cost ） e.g. It is a moment you planned for. Reached for. Struggled for. A long-awaited moment of success. Omega, for this and all your significant moments. (Omega watch) 3) parallel structures E.g. Designed with a computer. Silenced by a laser built by a robot. (Volvo automobile ) 3. Rhetorical features 1) Figure of speech a) Simile E.g. Some people are as reliable as sunrise…Theses are Amway people. Cool as a mountain stream… Cool as fresh Consulate. (Consulate is a kind of American cigarettes.) b) Metaphor E.g. High efficiency. Our big bird can be fed even at night. (French Air Cargo Carriers ) We’re rolling out the red carpet for Asia’s elite travelers. (Dragonaire Airlines ) 2）pun （the artistic use of homonyms and homophones） a）Homophonic pun E.g. OIC (OIC glasses ) More sun and air for your son and your heir. (seaside bathing spot) b) Homographic pun E.g. Try our sweet corn. You’ll smile from ear to ear. Money doesn’t grow on trees. But it blossoms at our branches. (British Lloyd Bank) III. Linguistic features of business ads 3) parody （this word came from Greek word ‘paroidia’ which means satirical poem） a） words E.g. My goodness! My Guinness! (爱尔兰最畅销啤酒—健力士 Guinness) b）idioms or proverbs Like son, like father. Like daughter, like mother. (talcum powder 爽身粉) c）maxims or aphorisms Not all cars are created equal. (mitsubishi) d) passage Pepsi cola hits the spot; twelve full ounces, that’s a lot. Twice as much for a nickel, too; Pepsi Cola is the drink for you. (adapted from a British folk music) 4) Rhyming (including alliteration and rhyme Hi-Fi, Hi-fun, Hi-fashion, only from Sony. (Sony products) Be specific---Go Union Pacific.) 5） Personification Oscar de La Renta knows what makes a woman beautiful. (Oscar Cosmetics) 6) Exaggeration

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Unit 7 Advertisements1.Adverting is a way of bringing information to the public for the purpose of selling a product, a service, an idea, or an event. The information is transmitted by means of the printed word or even the air. It may be presented as a simple statement of fact, or, as is more frequently the case, it may be offered in colorful or even emotional language. All advertising is intended to stimulate people to do some specific thing, such as buying a product, ordering a service, joining an organization, attending a meeting, or thinking sympathetically about a situation. Each advertising is paid for by a person, a group, an organization, or a business enterprise seeking to advance his or its goals.Consumer advertising can be directed to different parts of a market. For example, producers advertise through magazines and radio and television programs that appeal to the portion of the market they wish to reach. A cereal manufacturer would schedule commercials for television cartoon shows in order to make children aware of a product. A tire maker would use air ads during sporting events to appeal to the adult male audience.Trade advertising is aimed at middlemen of all kinds. Trade ads try to persuade wholesalers and retailers to stock specific goods. Industrial advertising is directed to producers of manufactured goods. Agricultural advertising goes to the agricultural producers. Professional advertising is aimed at people such as doctors, teachers and architects, who recommend products but do not purchase them directly.nguage features(1)Verbs, adjs, pronouns, coinageNestle Ice Cream: Take time to indulge! Disneyland: The happiest place of earth.KFC：we do chicken right Sony: Hi-fi, Hi-fun, Hi-fashion, only from Sony(2)Sentence Patterns: simple sentences, interrogative sentences (疑问句)& ellipticalsentences（省略句）Calvin Klein: Between love and madness lies obsession.Budweiser: Why ask why? Try Bud dry. Intel: Intel inside. 因特尔在其中(3)Rhetorical devices/ Figures of Speech 修辞:personification(拟人)， simile & metaphor(明喻，暗喻)，pun(双关)，alliteration(头韵) ，rhyming(尾韵), hyperbole(夸张)，repetition(反复、重复), antithesis (对偶), irony (反语),parody (仿拟)etcBounty (糖果)：A taste of paradise Fila：Functional…Fashionable…Formidable…Give me taste, not waist. Not all cars are created equal.3. (1) Sea, sun, sand, seclusion– and Spain! You can have all these– at a price that is hard to believe – when you visit the new Calientte Hotel.(2) Run a critical eye over the Swiss Timetable for Europe, and you’ll find it’s a masterpiece of structure and content. Drawing on a map of some 50 cities, it also presents the unique choice of these different perspectives; reasonably priced Economy Class, comfortable Business Class and luxurious First Class, all of which inspired more and more discerning travelers to discover the pleasure of flying Swissair.（3）溪口千层饼采用传统工艺，制作精细，质地松软，清香可口。

4.Division(1)Division of wordsWe recognize tha t China’s long-term modernization program understandably and necessarily emphasizes economic growth.At present people have a tendency to choose the safety of the middle-ground reply.(2)Division of phrasesWe tried in vain to persuade him to give up his wrong belief.Daybreak comes with thick mist and drizzle.(3)Division of SentencesIs there any problem I mentioned that you don’t understand?(4)ComparisonA.Matter has certain features or properties that enable us to recognize it easily.物质具有一定的能使我们容易识别它们的特征。

物质具有一定的特征，我们可以根据这些特征来识别它们。

B.I put on my clothes by light of a half-moon just setting, where rays streamed throughthe narrow window near my bed.我趁着正要落下去的半个月亮光穿上衣服；月光从床边的窗子照射进来。

半轮残月渐渐西坠，月光透过床边的一扇狭小窗子洒进来，我趁着月光穿上衣服。

C.Immediately, the bandit opened fire, killing four workers and injuring the fifth who laterdied of his wounds.霎那间那匪徒开火了，打死了四名工人，打伤了后来死于枪伤的第五个人。

霎那间那匪徒开火了，打死了四名工人，打伤了另一名。

这名工人后来也因伤势过重而死去。

D． The buyer has to rely on the manufacturer’s reputation, and if he is a stockiest, he will have to purchase and finance stocks on which he may not get his money back for a long time.E. In this case goods may be sent on consignment, unsold, and the agent is expected to obtain the best price available; but this practice is more common with produce exports.pounding(1)You will supply financial power, and we will supply man power. Isn’t that fair and square?(2)Her son was wise and clever, but her daughter was silly and foolish.(3)The young man was very miserable. He had no money about him. All his savings hadbeen stolen.(4)They sat down in the waiting-room to do some reading. People came to and from there.(5)Normally four copies of a bill of lading are issued. Two copies will be signed by the ship'smaster or his agent, two remaining unsigned.(6)Consular invoice are declarations made at the consulate of the importing country. Theyconfirm the ex-works cost of a consignment.(7)If the answers are favorable, the intending exporter must then decide exactly how hewill market his product. Should he open his own office, or employ a sole agent, or many different agents?(8)A draft is an order to pay. It is made out by an exporter and presented to the importer,usually through a bank.Unit 8 PR Documents1.Thank you. Thank you, my friends. Thank you for coming here on this beautiful evening. My friends, we have --- we have come to the end of a long journey. The American people have spoken, and they have spoken clearly.A little while ago, I had the honor of calling Senator Barack Obama to congratulate him. Please congratulate him on being elected the next president of the country that we both love.In a contest as long and difficult as this campaign has been, his success alone commands my respect for his ability and perseverance. But that he managed to do so by inspiring the hopes of so many millions of Americans who had once wrongly believed that they had little at stake orlittle influence in the election of an American president is something I deeply admired and commend him for achieving.This is an historic election, and I recognize the special significance it has for African-American and for the special pride that must be theirs tonight.I’ve always believed that America offers opportunities to all who have the industry and will to seize. Senator Obama believes that, too.But we both recognize that, though we have come a long way from the old injustice that once stained our nation’s reputation and denied some Americans the full blessings of American citizenship, the memory of th em still had the power to wound…Senator Obama has achieved a great thing for himself and for his country. I applaud him for it….Americans never quit. We never surrender. We never hide from history. We make history.2.Passive Voice(1)译成汉语被动句 Robert was dismissed by the boss of the factory.All the buildings were destroyed in a big fire.(2)译成汉语主动句The village is populated by about 1300 farmers.The hall is air-conditioned and beautifully lighted.Many new opportunities will be opened up in the future for those with a university education.The time between tea and supper was usually passed in watching TV.(3)译成无主句In general, decisions of the first type are relatively easily made. Decisions of the second type are much more difficult.Having been told about the news, she was very excited.(4)补充主语Voices were heard calling for help.…not a voice, or hand, or even an eye was raised.(5)A. Owner responsibility is exercised first and foremost at the general meeting andmeans an obligation to attend and exercise the voting rights attached to shares.B. The notice of the general meeting should contain a full and numbered agenda and asfar as possible that are to be decided upon.C. It is particularly important that the notice of the meeting is given in such as way thatthere can be no suspicion that the company has attempted to withhold the information.D. It is estimated that the Euro Area’s 9.9% jobless rate is expected to hit 11.5% by nextyear.E. The shipment from manufacturer to the shipping port shall only be affected by theseller within 45 days after the seller’s receipt of the L/C/F. Guests are requested to observe the rules established by this hotel and posted withinthis hotel.Unit 9 Business Letters1.Business Letters(1) 贵公司×年×月×日的贸易询盘收悉(2) 敬请告知贵方是否需要更多的宣传手册或在展示会场发放的其他材料(3) In reply to your enquiry of Jane 7, 2011, I respectfully offer my latest quotationherewith.(4) Your priority to the consideration of the above request will be appreciated.(5) A. Apparently you misunderstood our order. Anyway you shipped the wrong thing.B. Apparently our instructions were not clear, with the result that the wrong articlewas shipped.(6)我们高兴地通知你们：第105号订单货物已遵照你方指示运出(7) In reply to your inquiry of 6th August, we are pleased to offer you the following.作为对你们8月6日询盘的答复，我们很高兴为你们做如下报盘兹答复贵方8月6日询盘，并报盘如下.(8) A. Your letter is not clear at all and I cannot understand itB. If I understood your letter correctly, I would immediately accept your offer(9) A. We cannot fill your order because you failed to send your checkB. We shall be glad to fill your order as soon as we receive your check(10) We have received your letter and upon its receipt we lost no time to get in touchwith the manufacturer and press them for prompt delivery. As a result of their delay in reply, which made us unable to fix the date of shipment, we did not reply to your letter last month, for which we express our deep regret. After repeated consultation with the manufacturers, however, it has been decided that the goods are to be shipped per s.s Dongfeng due to sail on or about the 24th this month. As soon as the shipment is completed, we shall cable you the shipping advice without delay.2.Adverbial Clause(1)We regret our inability to comply with your request for shipping the goods in earlyDecember, because the direct steamer sailing for London calls at our port only around the 20th every month.(2)After we inspected the goods, we found that the quality of the goods was not inconformity with the contract stipulations.(3)As the shipment is covered against All Risks, we would rather advise you to file theclaim with the insurance company as soon as possible.(4)If we find your price reasonable, quality and terms satisfactory, we shall soon beable to pass you large orders, opening at the same time an irrevocable L/C with the A1-class banks for full invoice amount.(5)If you desire earlier delivery, we can only make a partial shipment of 10 machines inSeptember and the remaining 20 in October.(6)As soon as you have obtained the necessary import license, please let us know bycable or telex so that we may confirm our order.(7)We should be grateful if you could notify us whether you are able to supply thegoods. If you can, please quote us your best price on CIF Rotterdam basis, including our 5% commission.(8)We should like to know if you are able to supply this special specification. If youranswer is in the affirmative, please quote us your best price and let us know the minimum quantity for each order.(9)We desire some sample of your products in order that we could acquaint ourselveswith the material and workmanship before we place a large order with you.(10)Y ou should lodge a claim against either the carrier or the insurance company as thegoods was damaged during transit.翻译练习1.Thirty Years Old“It’s rare that you see an ar tist in his 30s or 40s able to really contribute something amazing,” Jobs said wistfully to the writer David Sheff, who published a long and intimate interview in Playboy the month he turned thirty. “Of course, there are some people who are innately curious, forever little kids in their awe of life, but they’re rare.”The interview touched on many subjects, but Jobs’s most poignant ruminations were about growing old and facing the future: Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them. I’ll always stay connected with Apple. I hope that throughout my life I’ll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I’m not there, but I’ll always come back. If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you’ve done and whoever you were and throw them away. The more the outside world tries to reinforce an image of you, the harder it is to continue to be an artist, which is why a lot of times, artists have to say, “Bye. I have to go. I’m going crazy and I’m getting out of here.” And they go and hibernate somewhere. Maybe later they re-emerge a little differently.2.今年是尼克松总统对中国进行历史性的访问40周年。