BEC商务英语(中级)阅读模拟试卷154(题后含答案及解析)
BEC商务英语中级考试模拟练习题及答案
BEC商务英语中级考试模拟练习题及答案2017年BEC商务英语中级考试模拟练习题及答案少年读书，如隙中窥月;中年读书，如庭中望月;老年读书，如台上玩月。
皆以阅历之深浅，为所得之深浅耳。
以下是店铺为大家搜索整理的2017年BEC商务英语中级考试模拟练习题及答案，希望对正在关注的您有所帮助!The Negotiating T ableYou can negotiate virtually anything. Projects, resources, expectations and eadlines are all outcomes of negotiation. Some people negotiate deals for a living. Dr Herb Cohen is one of these professional talkers, called in by companies to negotiate on their behalf . He approaches the art of negotiation as a game because, as he is usually negotiating for somebody else, he says this helps him drain the emotional content from his conversation. He is working in a competitive field and needs to avoid being too adversarial. Whether he succeeds or not, it is important to him to make a good impression so that people will recommend him.The starting point for any deal, he believes, is to identify exactly what you want from each other. More often than not, one party will be trying to persuade the other round to their point of view. Negotiation requires two people at the end saying ‘yes”. This can be a problem because one of them usually begins by saying “no”. However, although this can make talks more difficult, this is often just a starting point in the negotiation game. Top management may well reject the idea initially because it is the safer option but they would not be there if they were not interested.It is a misconception that skilled negotiators are smooth operators in smart suits. Dr Cohen says that one of his strategiesis to dress down so that the other side can relate to you. Pitch your look to suit your customer. You do not need to make them feel better than you but, For example, dressing in a style that is not overtly expensive or successful will make you more approachable. People will generally feel more comfortable with somebody who appears to be like them rather than superior to them. They may not like you but they will feel they can trust you.Dr Cohen suggests that the best way to sell your proposal is by getting into the world of the other side. Ask questions rather than give answers and take an interest in what the other person is saying, even if you think what they are saying is silly. You do not need to become their best friends but being too clever will alienate them. A lot of deals are made on impressions. Do not rush what you are saying---put a few hesitations in , do not try to blind them with your verbal dexterity. Also, you should repeat back to them what they have said to show you take them seriously.Inevitably some deals will not succeed. Generally the longer the negotiations go on, the better chance they have because people do not want to think their investment and energies have gone to waste. However , joint venture can mean joint risk and sometimes , if this becomes too great , neither party may be prepared to see the deal through . More common is a corporate culture clash between companies, which can put paid to any deal. Even having agreed a deal, things may not be tied up quickly because when the lawyers get involved, everything gets slowed down as they argue about small details.De Cohen thinks that children are the masters of negotiation. Their goals are totally selfish. They understand the decision-making process within families perfectly. If Mum refuses theirrequest , they will troop along to Dad and pressure him. If al else fails, they will try the grandparents, using some emotional blackmail. They can also be very single-minded and have an inexhaustible supply of energy for the cause they are pursuing. So there are lesson to be learned from watching and listening to children.15 Dr Cohen treats negotiation as a game in order toA put people at easeB remain detachedC be competitiveD impress rivals16 Many people say “no” to a suggestion in the beginning toA convince the other party of their point of viewB show they are not really interestedC indicate they wish to take the easy optionD protect their company’s situation17 Dr Cohen says that when you are trying to negotiate you shouldA adapt your style to the people you are talking toB make the other side feel superior to youC dress in a way to make you feel comfortable.D try to make the other side like you18 According to Dr Cohen, understanding the other person will help you toA gain their friendshipB speed up the negotiationsC plan your next move.D convince them of your point of view19 Deals sometimes fail becauseA negotiations have gone on too longB the companies operate in different waysC one party risks more than the other.D the lawyers work too slowly20 Dr Cohen mentions children’s negotiation techniques to show that you shouldA be prepared to try every routeB try not to make people feel guiltyC be careful not to exhaust yourselfD control the decision-making process.参考答案：15 B16D 17A 18D19B 20 A。
BEC商务英语(中级)口语模拟试卷155(题后含答案及解析)
BEC商务英语（中级）口语模拟试卷155(题后含答案及解析)题型有：1. INTERVIEW 2. MINI PRESENTATIONS 3. DISCUSSIONSECTION 1 INTERVIEW (ABOUT 3 MIN)1．In this part, the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions.正确答案：(C=Candidate, E= Examiner)C: Good morning, professor.E: Good morning. Give us a brief introduction about yourself, please.C: OK, I’m Amy from Peking University. And my major is Business Administration.E: Amy, where do you live now?C: I live in the campus. It is a really beautiful place with trees and flowers everywhere.E: Do you like learning Business Administration?C: I like it very much and I have also learned it well. My parents run a small company and they encourage me to choose Business Administration as my major. Then I become to enjoy it gradually. E: What kinds of people do you like to work with in school activities? C: Well, that really depends, you know. But generally speaking, I would like to work with those who are responsible and friendly to others. E: What would you like to do after you finish your studies? C: I plan to go abroad after my graduation next year. I think it would be beneficial to have an internship experience abroad, especially in America or Britain.SECTION 2 MINI PRESENTATIONS (ABOUT 6 MIN)In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about 1 minute. You have 1 minute to prepare your ideas.2．In this part of the test, you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas.A What is important when...?Planning a presentation- Considering the audience- Clear structure-B What is important when...?Changing working companies- Financial rewards- Opportunities in the future-C What is important when...?Criticising staff- Giving them respect- Letting them know the reason-正确答案：I choose Topic B, “What is important when changing working companies?”As to this topic, as far as I am concerned, there are three things to consider. First, I think financial rewards are very important when you plan to move to another company. Companies which could offer competitive salary are definitely more attractive since everyone has to earn his living by working. And usually, companies with high financial rewards are usually famous and big ones. Second, we must consider the career opportunities the company can provide, such aspersonal value system, future benefits and so on. People tend to see the on-hand rewards and neglect the future benefits. However, the latter could really be significant for those who have little working experience. For example, people working as an intern in Microsoft and other World Top 500 can only get a certain amount of salary, but after they get out of there, they may have gained an amazingly increased self-value. Third, I believe the location of the company is another concern when we change jobs, especially in big cities. Nowadays, we may live in one part of a city and work in another part of the city far far away. This could take people too much time. Imagine if you have to spend 3 hours every day on the way, it can be really hard to balance your leisure time and work. And if you can have a job not far from home, you can have more time to learn new things, to have fun with your family or things like that.SECTION 3 DISCUSSION (ABOUT 5 MIN)In this part of the test you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about 3 minutes to discuss the topic with your partner. After that examiner will ask you more questions related to the topic.3．In this part of the test, you are given a discussion topic. You have 30 seconds to look at the prompt card, an example of which is below, and then about three minutes to discuss the topic with your partner. After that, the examiner will ask you more questions related to the topic. For two candidatesTraining PlanYour company has decided to use an outside agency for language training for the staff.You have been asked to have preliminary discussions with the agency to organise this.Discuss the situation together, and decide: - what information you will need to provide for the agency- what kinds of questions you will need to ask the agency.For three candidatesTraining PlanYour company has decided to use an outside agency for language training for the staff.You have been asked to have preliminary discussions with the agency to organise this.Discuss the situation together, and decide: - what information you will need to provide for the agency- what kinds of questions you will need to ask the agency- what other arrangements would have to be made for the training programme.Follow-on questions- What kind of training do you think a company should provide to the employees?- Will you make the training course selective or compulsory?(Why?)- About the schedule of the course, do you prefer a full-time or a part-time system?(Why?)- What can be the disadvantages of using an outside agency for such training?- How can you evaluate the effect of the training?正确答案：(For three candidates)A: Hey, you know what? Our company is going to invite the Spark English to give the staff a language training course. B: Really, that would be wonderful. Some of the staff really need to improve their English, especially their business English. C: And what information should we offer to Spark English? A: Well, I think we should tell them the numbers of staff going to take this course, and the real English level of our staff. B: That is good, and I believe the information about their characteristics and their working hours is also useful. C: Of course, and whatabout the Spark English? What information should we ask from them? A: Oh, there are millions of questions such as how qualified the teachers are, whether they are professional business English teachers or company staff working as part-time teachers, how long the course is, etc. B: And I want to know the style of their teaching. C: Hey, here I have an idea. Why don’t we arrange a party for the staff and the Spark English teachers? We can make them know each other before the course really starts. B: Wow, that is amazing! I like your idea. In this way, they may make acquaintance with each other and this is a good chance for them to ask questions they would like to know. A: OK. Since we have discussed all about this, let’s get down to our work. I can’t wait to see them. C: Good. I’ll give the Spark English a telephone call to talk about the plan. Follow-on questions- From my point of view, a company should provide the employees with trainings that can improve their professional skills and managerial abilities.- It depends. For those courses that all staff should take, they should be compulsory, while other courses can be selective so that the staff can choose according to their own needs.- For my part, I prefer a part-time system, because a full-time system will affect the daily routine of the staff.- An outside agency may not know so clearly about the needs and characteristics of the employees, which can affect the result of the training.- There are several ways to evaluate the effect of the training: holding professional exams, conducting surveys among the employees and evaluating the effect of the training in the daily work of the staff.。
剑桥商务英语（BEC）中级阅读全真试题及答案
剑桥商务英语（BEC ）中级阅读全真试题及答案）中级阅读全真试题及答案BEC 中级阅读全真试题中级阅读全真试题READING QUESTIONS 1-45 PART ONE Questions 1-7 Look at the sentences below and the job advertisements on the opposite page. Which job does each sentence 1-7 refer to? For each sentence, mark one letter (A, B, C or D) on your Answer Sheet. Y ou will need to use some of these letters more than once. Example:0 This post involves some secretarial duties. 0 A B C D 1 Y ou will be responsible for the operation of a computer system. 2 Y ou must be able to forecast what people will want to wear. 3 Y ou will be able to work with people from many different countries and backgrounds. 4 Y ou will have a qualification which covers two subject areas. 5 It is necessary to have worked in this sector before. 6 Y ou will need to keep in contact with the headquarters of the organization. 7 The advertisement emphasises the need to have a suitable approach to important people. A BUSINESS MANAGERY ou will be responsible for our global business within specific countries and and will will will have have have a a a good good good understanding understanding understanding of of of international international international distribution, distribution, distribution, possibly possibly possibly based based based on on on previous previous experience, plus the ability to work in markets that are highly varied in their culture. Y ou will be fluent in a second language, be willing to travel extensively, and preferably have a degree. B DEPARTMENT STORE STORE BUYERBased BUYERBased BUYERBased at at at our our our head head head office office office in in in London, London, London, you will you will select select and and and order order stock stock from from from our our our suppliers suppliers suppliers in in in Italy. Italy. Italy. Y Y ou ou will will will need need need to to to predict predict predict fashion fashion fashion trends trends trends and and and build build build a a a strong strong relationship relationship with with with our our our Italian Italian Italian office. office. office. Y Y ou ou will will will have have have gained gained gained your your your buying buying buying experience experience experience in in in women's women's fashion and will hold a degree in design with a business studies component. C LEGAL SERVICES ADMINISTRA TORAs TORAs head head head of of of the the the legal legal office, office, your your your work work work will will will include include managing the office IT network, typing reports, diary maintenance and supervision of another staff member. member. Y Y ou will need need good good good organizational organizational organizational skills skills skills in in in order order order to to to keep keep keep ahead ahead ahead of of of a a a varied varied varied workload. workload. Y ou ou will will will be be be dealing dealing dealing with with with senior senior senior executives executives executives and and and government government government officials, so officials, so a mature and and efficient efficient manner is essential. D REGIONAL LEISURE LEISURE SITES SITES SITES MANAGERY MANAGERY MANAGERYou ou ou will will will be be be responsible responsible responsible for for for budgetary budgetary budgetary planning, planning, contract negotiations, local marketing and effective administration. Y ou will communicate frequently frequently with with with our our our main main main office office office using using using the the the latest latest latest technology. technology. technology. Y Y our our experience could experience could be be from from from any any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification. PART TWO Questions 8-12 ·Read the extract below from an article about the coffee industry. ·Choose the best sentence from the list on the opposite page to fill each of the gaps. ·For each gap 8-12, mark one letter (A-I)on your Answer Sheet. ·Do not use any letter more than once. Coffee Coffee is is is worth worth worth approximately approximately $50-60bn $50-60bn per per per annum annum annum in in in terms terms terms of of of world world world sales. sales. sales. It It It is is is a a a truly truly international international commodity, commodity, commodity, and and and today today today more more more than than than 50 50 50 countries countries countries in in in the the the world world world grow grow grow coffee coffee coffee beans. beans. (example) ______I_____. ICO organization helps coffee producers and promotes coffee conumption conumption worldwide.ICO worldwide.ICO worldwide.ICO estimates estimates estimates that that that world world world production production production next next next year year year will will will reach reach reach 97.5 97.5 97.5 million million bags.11.3 bags.11.3 million million million bags bags bags higher higher higher than than than the the the current current current year. (8) year. (8) __________. __________. As As As the the the largest largest largest producing producing country , , Brazil Brazil Brazil is is is particularly particularly particularly important important important in in in the coffee the coffee world. In 1994 1994 Brazil Brazil Brazil was responsible was responsible for 25% 25% of world of world production, production, Colombia Colombia Colombia was was was next with next with 13.4%, 13.4%, Indonesia Indonesia Indonesia had had had 7.5%, 7.5%, 7.5%, Mexico Mexico Mexico 4.7%, 4.7%, Guatemala 3.8% and Ethiopia and V ietnam were equal with 3.4%.Coffee is a tough crop, and can be be grown grown grown in in in areas areas areas where where where it it it is is is difficult difficult difficult or or or impossible impossible impossible to to to grow grow grow other crops. other crops. (9)______ (9)______ However, However, disease is always problem for coffee production, as we can see in some parts of South America at the moment.ICO is active in educating farmers about avoiding disease and dealing with problems when they occur.The distribution chain varies from country to country, explains Pablo Dubois. In most countries the smaller farmers sell their crop to a local trader, who then sells it on to exporters. There are, however, other distribution systems. (10) ____________. Some countries, like Vietnam, have special government marketing organizations for coffee.Coffee prices often vary greatly from one year to the next. In 1997, for example, there was a large rise in the world price, which was immediately felt by the consumer. Rising prices always result in a drop in sales, which will have a bad effect on those developing countries, which are highly dependent on foreign exchange from coffee coffee exports. (11)____________.In the exports. (11)____________.In the o pinion opinion opinion of of of Pablo Pablo Pablo Dubois, Dubois, Dubois, the the the biggest biggest biggest problem problem problem for for for his his organisation is is to to to create create create greater greater greater consumer consumer consumer awareness awareness awareness of of of the the the different different different varieties varieties varieties of of of coffee coffee coffee and and different ways of preparing it. (12)____________. ICO is therefore concentrating its promotional activities on Russia and China. It is also encouraging environmentally friendly coffee production, and and last last last year's year's year's seminar seminar seminar on coffee on coffee and and the the the environment created environment created a a lot lot lot of of of interest.The interest.The interest.The future future future looks looks bright bright for for for the the the coffee coffee coffee industry. industry. industry. It It It is is is estimated estimated estimated that that that consumption consumption consumption over over over the the the next next next few few few years years years will will continue to rise steadily. New markets like Eastern Europe and China are expected to develop fast. A. As a result, the membership now represents 94% of all exporters and 60% of all importers. B. In some of these countries, this can amount to as much as 50% of all export earning.C. C. In In In North North North America, America, America, most most most consumers consumers consumers already already already have have have above above above average average average knowledge knowledge knowledge of of of the the the range range available. D. For example, frost and wind are particularly damaging to coffee crops. E. Larger coffee growers, for example, frequently export directly. F. The main reason for this is higher Brazilian output as production recovers from weather damage to crops. G . It is cultivated in mountain regions which can only be reached by animal transport, and in other difficult areas where modern agricultural equipment cannot be used. H. This is because there is a demand for coffee in Germany, and it is also sold in the UK and in the US. I. I. This This This make make make the the the coffee coffee coffee industry industry industry fairly fairly fairly universal, universal, universal, according according according to to to Pablo Pablo Pablo Dubois, Dubois, Dubois, Head Head Head of of of the the International Coffee Organisation (ICO), based in London. PART THREE Questions 13-20 Read Read the the the artic artic le le below below below about about about stress stress stress management, management, management, and and and answer answer answer questions questions questions 13-20 13-20 13-20 on on on the the the opposite opposite page. A Lesson In Stress Management Demands placed on us at work can often lead to considerable worry and discomfort. There are, however, however, ways ways ways of of of protecting protecting protecting ourselves ourselves ourselves from from from the the the stress stress stress we we we face face face at at at work. work. work. W e W e interviewed interviewed interviewed Jane Jane Collard, a consultant in stress management. 1. In Jane Collard's opinion, stress is becoming an increasingly common feature of the workplace. Stress is a highly individual reaction, which varies considerably from person to person, and it is difficult difficult for for for some some some employees employees employees to to to avoid avoid avoid it. it. it. Indeed, Indeed, Indeed, stress stress stress is is is regarded regarded regarded by by by many many many as as as part part part of of of the the organizational culture of our institutions: it comes with the job. Recent figures indicate that time taken taken off work off work because because of stress of stress has has increased increased increased by by by 500 500 500 per per per cent cent cent since since since the the the 1950s. 1950s. 1950s. Undoubtedly, Undoubtedly, changes in working conditions have led to greater pressure at work at all levels. With reductions in staffing, workloads for individual employees have increased. In addition, many employees are left worrying about the security of their jobs. 2. On the stress management courses that she runs, Jane Collard tries to make the trainees realise that stress in itself is not harmful. Everyone needs a certain level of stress to enable them to feel motivated motivated and and and to to to perform perform perform effectively. effectively. A complete complete absence absence absence of of of stress stress stress can can can be be be as as as damaging damaging damaging as as overstress, since it can make people lose interest in their work, and even lead to depression. The difficulties occur when the amount of stress rises above a level which is healthy for a particular individual. If this happens, the effects are very obvious and the trainees are taught to recognize the signs. signs. Stress Stress Stress may may may be be be expressed expressed expressed physically, physically, for for example example through through headaches headaches headaches and and and tiredness, tiredness, tiredness, or or through emotional problems such as depression. A person suffering from stress may also start to behave differently, and can be difficult to deal with. 3. While it may not always be possible to prevent stress, there are a number of ways in which it can be controlled. The first thing that the trainees learn is how to manage their time effectively. This This involves, involves, involves, first first first of of of all, all, all, setting setting setting realistic realistic realistic goals goals goals for for for both both both the the the short short short and and and long long long term. term. term. Once Once Once this this framework has been established, tasks are then prioritised on a daily basis. The trainees are also reminded reminded that that that when when when they they they are are are under under under pressure pressure pressure the the the less less less important important important items items items should should should be be be left, left, left, and and and they they should should never never never hesitate hesitate hesitate to to to delegate. delegate. delegate. Everyone Everyone Everyone is is is encouraged encouraged encouraged to to to look look look at at at ways ways ways of of of reducing reducing reducing 'wasted 'wasted time ', for example by grouping similar tasks together or dealing with items immedkiately. 4. Jane feels that one of the most useful features of the course is that it enables trainees to deal with those demands or deadlines that they regard as unreasonable. They are encouraged to avoid being being defensive, defensive, defensive, but but but at at at the same the same time time they they they are are are advised advised advised not not not to to to be be be afraid afraid afraid of saying of saying 'no'. 'no'. They They They are are asked to give reasons only if necessary . The training helps them to foresee difficult situations or unwanted demands, and they learn how to prepare themselves mentally. Everyone is encouraged not to get stuck in negative thought patterns, where stress can feed a circular sense of helplessness. One solution they discuss is to think of a more encouraging alternative for each negative message. They They learn, for learn, for example, example, to remind to remind themselves themselves that that that nothing nothing nothing terrible terrible terrible happens when happens when a a demand demand demand is is refused or a deadline missed. Life goes on. Questions 13-16 For questions 13-16, choose the best title for each numbered paragraph from the list below. For each numbered paragraph 1-4, mark one letter (A-G) on your Answer Sheet. Do not use any letter more than once. 13 Paragraph 1 ______ 14 Paragraph 2 ______ 15 Paragraph 3 ______ 16 Paragraph 4 ______ A Higher stress levels among top managers B Coping with stress through a positive attitude C Time lost at work through sickness D Causes of increased stress in the work environment E Explanations for missed deadlinesF stress reduction through better organisation G Typical problems associated with stress Questions 17-20 • Using the information in the text, complete each sentence 17-20 with a phrase A-G from the list below. • For each question 17-20, mark one letter (A-G) on your Answer Sheet. • Do not use any letter more than once. 17 Most people agree that the recent increase in stress is due to changes in ____________. 18 The trainees are taught that the right level of stress at work is important for good. 19 Trainees learn that one way of limiting stress is by deciding upon. 20 One of the most important parts of the course is learning how to react to___ A levels of performance B shorter deadlines C employment practices D higher levels of sickness E unfair demands F successful management structure G practical targets PART FOUR Questions 21-35 ·Read the text below about job prospects at the Provincial Bank. ·Choose the correct word A, B, C, or, D on the opposite page to fill each gap. ·For each question 21-35, mark one letter (A, B, C, or D) on your Answer Sheet. Employment Opportunities for Graduates with the Provincial BankThe Provincial Bank is one of the biggest (example) ____________ institutions in the U.K. With its 1,900 branches and 58,000 employees, it has (21) ____________ a household name. Almost 4,000 of these employees (22) ____________ managerial or executive positions. The bank has an outstanding (23) ____________ of profitability, which has been achieved by introducing innovations at the same time time as as as maintaining maintaining maintaining leadership leadership leadership of of of the the the (24) (24) (24) ____________. ____________. ____________. The The The bank's bank's bank's comprehensive comprehensive comprehensive training training programme concentrates on (25) ____________ the most important skills that graduates need in order to (26) ____________ early management responsibility. Trainees take responsibility for their own own continuous continuous continuous self-development self-development through visiting other branches and departments, and by (27)____________ courses in management skills. They also receive training in order to increase their knowledge of the bank's (28) ___________. The bank supports (29)____________ of staff who wish to take professional examinations, and its Graduate Training Scheme is (30)_____________ to the nationally recognized Diploma in Management.Obviously the quality of its mangers is of (31)____________ importance to the bank's performance. It welcomes good graduates graduates in in in any any any subject subject subject area, area, area, (32)____________ (32)____________ (32)____________ they can they can demonstrate demonstrate the the the ability ability ability to to to influence influence events, and have the potential to (33)____________ both as leaders and as part of a team. Most graduate trainees join the Retail Banking division initially. Those starting on this programme will soon have the (34)____________ to work in other parts of the bank and can (35)____________ a varied and flexible working life.Example:A budgetary B fiscal C financial D economic Example 21 A opened B entered C turned D become 22 A hold B do C keep D own 23 A career B catalogue C record D experience 24 A area B trade C record D market 25 A making B reaching C developing D heightening 26 A present B treat C deal D handle 27 A observing B attending C involving D staying 28 A services B goods C creations D abilities 29 A colleague B members C people D persons 30 A qualified B combined C fastened D linked 31 A main B vital C necessary D superior 32 A therefore B thus C provided D only 33 A succeed B realize C gain D overcome 34 A choice B chance C likelihood D probability 35 A forecast B believe C suppose D expect PART FIVE Section A Questions 36-40 Read the text below about a special kind of competition. In most of the lines 36-40 there is one extra word which does not fit. One or two lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. Examples:0 The international Y outh Skills Olympics is a vocational skills competition in 0 C O R R E C T00 which the young people demonstrate their achievements in a range of areas. 00 T H E 36 The competition, which there is held every two years, is organized by the international 37 Training Organisation. All U.K. competitors qualify for the team by getting through38 a tough national competition.Their backgrounds are vary from arts to sciences, 39 and students to the self-employed. Since they do not know which skill area they 40 will be tested in, they must to train for everything before the start of the competition. Section B Questions 41-45 Read the text below about market research. In each line 41-45 there is one wrong word. For each line 41-45,write the correct word in CAPITAL LETTERS on your Answer Sheet. Examples:0 Y our business will only success if customers like your product 0 S U C C E E D00 or service and are prepared to give you money in exchange about it 00 F O R Market Research 41 Before you start a business, it is importance to undertake market research 42 and to assess the results with great care: you need to finding out about your 43 potential customers and the state of the market, included your competitors. 44 The more detailed your market research are, the more profitable your business45 is likely to be. Carry out your study thorough, and repeat it to ensure your results are reliable.参考答案参考答案READING 1. C 2. B 3.A 4.B 5.A 6.D 7C 8.F 9.G 10.E 11.B 12.C 13.D 14.G 15.F 16.B 17.C 18.A 6.D 7C 8.F 9.G 10.E 11.B 12.C 13.D 14.G 15.F 16.B 17.C 18.A 19.G 20.E 21.D 21.D 22.A 22.A 23.C 23.C 24.B 24.B 24.B 25.C 25.C 25.C 26.D 26.D 26.D 27.B 27.B 27.B 28.A 28.A 29.B 29.B 30.D 30.D 30.D 31.B 31.B 31.B 32.A 32.A 33.A 34.B 34.B 35.D 35.D 35.D 36.THERE 36.THERE 37.CORRECT 37.CORRECT 38.ARE 38.ARE 38.ARE 39.CORRECT 39.CORRECT 39.CORRECT 40.TO 40.TO 40.TO 41.IMPORTANT 41.IMPORTANT 42.FIND 42.FIND 43.INCLUDING 43.INCLUDING 43.INCLUDING 44.IS 44.IS 45.THOROUGHLY。
BEC中级商务英语阅读模拟试题
2019 年 BEC 中级商务英语阅读模拟试题When two brands are better than oneElena Alvarez takes a look at the effectiveness of marketing partnershipsIn the corporate world, rivalry is more common thanco-operation. But increasingly; companies have been setting aside their differences; the new idea is that two brand names are better than one. Sharing databases, strategies and communication systems can be the most effective means of attracting customers. (G )This partnership will give itaccess to the utility company ’s database of thousands of corporate clients, who will be offered special deals on allits products.The philosophy behind such joint ventures is simple. In economically challenging times, marketing partnerships provide a cost-effective method of increasing brand awareness and sales. As one expert in the field puts it, ’Clever marketing partnerships allow brands to target the right people, cutting down the above-the-line spend. ’(8).....E....... It is better to simplify theprocess and give them one focal point.Recent research has indicated that marketing partnerships can be up to 27 per cent more productive than single company campaigns.(9) .......B..... In particular, itis ideal for bringing instant branding to companies thatlack immediate consumer appeal.One well-established UK phone manufacturer, ITB, wasquick to realise this, and formed an alliance with 7a/fc aleading women’s magazine. The phone company has benefitedfrom the strong branding of the magazine, which has itscustomer base among professional women in their early 20s. (10)....D........ This combined approach also offered ITB aquick route into image enhancement, and this is true of manyother marketing partnership deals. To give anotherillustration, it is no coincidence that some well-knowncartoon characters are currently enhancing the image of Nasco household cleaning products.(11).....F.......And, of course,this strategy should also guarantee that consumers’children insist on these products rather than rival brands.However, while association with a powerful brand cangive a significant boost to sales, being connected to adevalued brand can have a negative result. The problemsof one brand inevitably impact on the other in apartnership.(12).....A.......A company may take years torecover from this sort of bad publicity. Indeed, there arenumerous examples of disastrous marketing alliances. In such cases, not enough thought has been given to the partnershipand the reasons behind it, and it has brought little value toeither the customer or the companies involved.A In such circumstances, the effects arefrequently major and can be long-lasting.B Some experts therefore predict that this style ofmarketing will take up an increasingly large proportionof many companies’ total marketing budgets.C Successful marketing partnerships can consequently bring a financial advantage even to small andstruggling companies such as these.D In return, its partner enjoys a broader distribution platform from which to promote its brand.E With only a finite number of consumers in any target market, there is no need to overwhelm prospects with competing messages from different organisations.F These are fairly standard items, but clearlythe company hopes to transform them by broadeningthe associations consumers have with the brand.G For example, Profit Plus, a large UK financial services company, has recently joined forces with a leading supplier of electricity.这篇文章名为《 When two brands are better than one 个品牌强于一个，讲的是市场合作(marketing partnership)》，两的利处。
BEC商务英语(中级)阅读模拟试卷157(题后含答案及解析)
BEC商务英语（中级）阅读模拟试卷157(题后含答案及解析)题型有：1. PART ONE 2. PART TWO 3. PART THREE 4. PART FOUR 5. PART FIVEPART ONELook at the statements below and the information on the opposite page about feedback on staff performance. Which section(A, B, C or D)does each statement 1-7 refer to? For each statement(1-7), mark one letter(A, B, C or D)on your Answer Sheet. You will need to use some of these letters more than once.Example:0 the reluctance of companies to base pay on staff feedback Changes in Performance FeedbackA In the past, feedback about your performance used to mean a quiet chat with the boss. But now 360-degree feedback - the system where employees are also given feedback from peers and from the people they manage - is taking root in corporate culture. The system is characterised by greater participation and has grown out of the desire of companies to create more open working environments where people work better together and ideas and opinions are exchanged between teams and across levels of seniority.B PCs linked to the company IT network are set to become the feedback machines. Many firms introducing 360-degree feedback are using Personal Development Planner software. Feedback on an individual, which is based on a questionnaire relating to attributes needed for that person’s role in the company, is collected using this electronic system. All the information gathered is analysed and the end result is a suggested development plan. The advantage is that individuals make requests for the feedback themselves and receive the results directly.C Sarah Rains, from the pharmaceutical company Optec, said, Now feedback is available on our network, we encourage managers to choose how they use it. It is a flexible tool and we tell them that waiting for the annual event of a formal appraisal needn’t apply.’ At the engineering company NT, 250 technical managers have been through the feedback process. Jack Palmer, a senior manager there said, ‘We needed to develop the interpersonal skills of these technically-minded people. In particular, we wanted to build on their team-working and coaching skills.’D So, how is the new feedback culture likely to affect you? It could form the basis of your personal development programme, providing pointers to your strengths and also to those areas you need to develop more. Or feedback could be used for ‘succession planning’, where companies use the information to speculate on who has the right skills to move into more senior positions. As yet, few organisations have stretched the role of feedback so far as to link it to salaries. But one thing is clear: the future will bring even wider participation by all members of staff.1．staff being reminded that it is not essential to restrict feedback to once a year正确答案：C2．the way in which feedback could identify people suitable for promotion正确答案：D3．the aim of improving staff communication throughout an organisation正确答案：A4．the feedback obtained on an employee being linked to requirements for a particular job正确答案：B5．aspects of a group of employees’work that were identified as requiring improvement正确答案：C6．feedback indicating both positive and negative aspects of an individual’s work正确答案：D7．the participation of less senior personnel in a member of staff’s feedback正确答案：APART TWORead the article below about the differences between chief executives and entrepreneurs. Choose the best sentence from the opposite page to fill each of the gaps. For each gap(8-12), mark one letter(A-G)on your Answer Sheet. Do not use any letter more than once. There is an example at the beginning(0). Analysing the EntrepreneurThe ever-increasing attraction of undergraduate courses in business studies demonstrates that many young people begin their working lives determined to be a success in business. Many of them will have ambitions of becoming bosses.(0)___G___That should be the question which all ambitious young business people ask themselves.Some graduates learn how to run a business in someone else’s time, and then in their early thirties, start out on their own. That course of action is relatively common and straightforward.【P1】______Often, however, their business flair comes at the expense of more mundane business skills such as team building and maintaining harmony.A recent study, in which seventeen successfulentrepreneurs took part in in-depth interviews, as did a similar number of chief executives, concluded that honesty and strong moral principles are important characteristics of entrepreneurs who achieve lasting success. According to the various tests and self-assessment questionnaires used in the interviews, seventy per cent of entrepreneurs have these characteristics, as opposed to only twenty-eight per cent of chief executives. 【P2】______ It would seem that most entrepreneurs deserve more credit than people generally give them.This ethical style of leadership fosters a culture in which expectations are uncompromisingly high and in which people believe they will be properly rewarded for their individual contribution. 【P3】______ Employees often complain that the worst kind of bosses are the ones who own the business, as they can be very intolerant of others who make mistakes.Entrepreneurs are passionate about their work but they have not worked their way up through the organisation and tend to lack the people management qualities that chief executives have developed over long careers.【P4】______Of course, it could be argued that the single-minded approach of entrepreneurs is what makes them successful; it certainly enables them to put extraordinary effort into what they do.The study indicates that generally chief executives can match entrepreneurs in terms of drive and determination. There is one exception and that relates to taking risks.【P5】______The chief executive can, on the other hand, always move to another company.But in the end, if there are no entrepreneurs, there is no work for chief executives. It is the people that start businesses who are the original wealth creators.Example:A However, it can also result in entrepreneurs being profoundly disappointed when others fail to live up to their high standards.B They need to have the confidence to make everyone in the organisation believe that this is no ordinary place and no ordinary job.C Given the common perception that entrepreneurs are only in business to make money, this very positive finding was perhaps the most surprising.D They are less likely to promote teamwork and co-operation than chief executives, who are much better at reading and understanding those around them.E After all, if it is your own company, you cannot walk away, and you will do anything either to keep it afloat or to help it prosper.F But true entrepreneurs do not necessarily wait until their business knowledge has improved or until the time is right - they have always been driven to achieve.G But is it best for them to become entrepreneurs and start their own business or work towards running someone else’s?8．【P1】正确答案：F9．【P2】正确答案：C10．【P3】正确答案：A11．【P4】正确答案：D12．【P5】正确答案：EPART THREERead the article below about careers in children’s book publishing and the questions on the opposite page. For each question(13-18), mark one letter(A, B, C or D)on your Answer Sheet. Leading from the top Catherine Bauer looks at career development in children’s book publishingTo get on in the world of children’s book publishing one needs to be ‘bright, nice and not ambitious’. Those are the words of a 37-year-old manager thinking about leaving the industry. Managers in other industries would, by that age, be striving towards greater leadership challenges and rewards, while Human Resources departments would be doing all they could to prevent hungry competitors from getting hold of experienced and talented employees. Maintaining successful corporations and happy shareholders is, after all, dependent on using the talents and experience of one’s staff, not on being nice.Career progression in the children’s sector of publishing seems to be determined almost by luck rather than a proper career structure or assessment of employees’ competencies. Sarah Carter, for example, started her career as an assistant in the customer service department at William Davis Publishing. She only became aware of a vacancy in public relations because her department was on the same floor as the publicity office. ‘I had already been promoted to manager in my department, but realised that any career development there would be limited. I decided to move sideways into PR, which was also where I felt my skills were more suited. I was lucky a position came up within the company.’Across the publishing houses, staff training or development is generally dependent on the approach taken by your immediate boss. Virginia Coutts, editorial director at Prodigy Publications, says, ‘This is fine, if you happen to have one who is effective. When I started at Prodigy I worked for Roger Gibbons. I was in children’s fiction, but he also gave me some work on picture books and non-fiction, and that meant I gained experience in a range of areas. He also made sure that new people didn’t come in, train and then move on. And it wasn’t a question of being here for three years or so before you got promoted.’Not everyone has a similar experience with their manager, but this is not surprising when one considers that few managers have themselves had any structured training. Mark Harlock, marketing manager at T R Publishers, says, ‘My job change into management was completely unsupported - my requests for training took months, and by the time they were approved the needhad passed. Yes, you learn on the job, but how much more constructive for all involved if it happens in a structured way. Surely this would speed up the learning curve?’However, there are changes in the air. At Little Feet Publications, Barbara Foster has been overhauling the company’s training and career structure so that all employees have regular appraisals. ‘We are ahead of our competitors here at Little Feet, but even we are only beginning to scratch the surface. So far there’s been little opposition to the appraisals, but there’s still loads to do and the results will not become clear for a few years yet.’Perhaps the industry should consider itself lucky to have so many dedicated managers who have, through a combination of chance and determination, successfully developed their careers in publishing. Clearly it now needs to review what is being done to develop, train and reward the next generation of bosses. Above all, the industry has to find more people with entrepreneurial spirit and push them into demanding roles rather than make them serve their time at a junior level. But such changes can only come from the very top.13．The writer says that in comparison to publishing, other companiesA．are more concerned with pleasing their shareholders.B．are more focused on achieving their goals.C．place greater importance on keeping their best managers.D．work harder on interpersonal relationships.正确答案：C14．Sarah Carter changed her job within William Davis Publishing becauseA．the Public Relations department made it clear they wanted her.B．she saw more long-term potential in public relations.C．she did not want to relocate to another floor.D．it represented a promotion for her.正确答案：B15．Virginia Courts says that when she first started at Prodigy PublicationsA．she intended to move on quickly.B．she had a wide range of skills.C．she had to do too many different jobs.D．she had a good line manager.正确答案：D16．What does Mark Harlock say about formal training?A．It is faster than learning on the job.B．It should be based on the trainee’s specific needs.C．It is more often approved for managers than other employees.D．It enables better working relationships to be built.正确答案：A17．In using the words ‘scratch the surface’(line 30), Barbara Foster means that her actionsA．have started something that will take a lot of work to complete.B．have revealed big problems that she could not have foreseen.C．may turn out to be unpopular with some employees.D．may cause disputes with other publishers.正确答案：A18．In the final paragraph, the writer recommends that the publishing industry shouldA．encourage managers to delegate minor matters more often.B．put pressure on directors to change the way they work.C．look for people with business flair and good ideas.D．spend more time training existing managers.正确答案：CPART FOURRead the article below about a company that sells household products. Choose the best word to fill each gap from A, B, C or D on the opposite page. For each question(19-33), mark one letter(A, B, C or D)on your Answer Sheet. There is an example at the beginning(0). DAC’s Margins Hit in Battle of the BrandsIn a surprise trading statement, DAC Household Products yesterday gave (0)___C___of lower margins and weak profits growth. Shares in the company slumped by 22p to 459p after DAC said that its forecast of double-digit earnings growth in 2009 had been【C1】______to low single digits. The company【C2】______that it had failed to spend enough on promoting its own brands and conceded that its market share in India was under assault from【C3】______discounting by various competitors. Its major rival, KC Products, is offering big price discounts to attract consumers from DAC brands, which have traditionally【C4】______the household products sector. DAC also predicted a downturn in consumer【C5】______and strong price competition in Europe, and signalled that it was making【C6】______for an expensive brands battle.DAC’s chairman, David Chan, said that sales volumes had behaved as predicted, but that waves of discounting and store promotions from rivals had adversely【C7】______price forecasts. As a【C8】______the company now needed to increase investment in advertising and introduce keener pricing.DAC had until【C9】______sought to increase revenue growth at the same time as improving profit margins. However, Chan confirmed that margins would be【C10】______as DAC increased spending on advertising and promotion to【C11】______those products under attack from competing brands. This commitment means 【C12】______the long-term health of the business ahead of the【C13】______.of short-term financial targets,’ he said.Rudy Mitcham, DAC’s finance director, said that the company’s recent cost-cutting programme would be【C14】______.to help finance the increased spending, although he declined to reveal the【C15】______.amount of money it would invest in additional advertising and promotion.Example:A advice B caution C warning D threat19．【C1】A．diminishedB．fallenC．declinedD．reduced正确答案：D20．【C2】A．admittedB．expressedC．communicatedD．confided正确答案：A21．【C3】A．sternB．heavyC．harshD．stiff正确答案：B22．【C4】A．directedB．governedC．dominatedD．ruled正确答案：C23．【C5】A．assuranceB．confidence C．belief D．conviction正确答案：B24．【C6】A．actions B．measures C．preparations D．steps正确答案：C25．【C7】A．touched B．affected C．changed D．impacted正确答案：B26．【C8】A．conclusion B．result C．reaction D．development 正确答案：B27．【C9】A．presently B．formerly C．previously D．recently正确答案：D28．【C10】A．sacrificed B．ruined C．surrendered D．destroyed正确答案：A29．【C11】A．maintain B．support C．hold D．encourage正确答案：B30．【C12】A．fixing B．setting C．putting D．bringing正确答案：C31．【C13】A．performance B．achievement C．completion D．production 正确答案：B32．【C14】A．hurried B．advanced C．forwarded D．accelerated 正确答案：D33．【C15】A．exact B．correct C．accurate D．definite正确答案：APART FIVERead the article below about market research. In most of the lines(34-45), there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct. If a line is correct, write CORRECT on your Answer Sheet. If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. The exercise begins with two examples(0 and 00).Market Research0 Market research involves in collecting and sorting facts and opinions from specific groups00 of people. The purpose of research can vary from discovering the popularity of a political【M1】party to assessing whether is a product needs changing or replacing. Most work in 【M2】consumer research involves interviewers employed by market research agencies, but【M3】certain industrial and social research is carried out by any specialist agencies. Interviews【M4】may be with individuals or groups and can last anything as from minutes to an hour or【M5】more. In some interviews, people may be asked to examine or try out products before【M6】giving up their opinion. Successful interviewers tend to like meeting people and should not【M7】only be shy of addressing strangers. Interviewers are usually expected to work【M8】unsupervised, organising their own workload. Self-discipline is absolutely essential - and【M9】as are good health and energy. There are no specific age limits for such a work though 【M10】many agencies prefer to employ older applicants with experience of meeting people.【M11】Market research agencies which frequently organise training, where trainees learn how to【M12】recognise socio-economic groups and practise approaching to the public. For information on market research training and qualifications, contact the Market Research Association.34．【M1】正确答案：IS35．【M2】正确答案：CORRECT36．【M3】正确答案：ANY37．【M4】正确答案：AS38．【M5】正确答案：CORRECT39．【M6】正确答案：UP 40．【M7】正确答案：ONLY 41．【M8】正确答案：AND 42．【M9】正确答案：A 43．【M10】正确答案：CORRECT 44．【M11】正确答案：WHICH 45．【M12】正确答案：TO。
BEC商务英语中级阅读练习题目及答案
BEC商务英语中级阅读练习题目及答案如果大家在备考bec的时候发现阅读常常会丢分的话，除了寻找一下原因，还要多做一些练习题，下面小编给大家带来BEC商务英语中级阅读练习题目及答案，希望对你有帮助。
BEC商务英语中级阅读练习题目Read the article below about the changing role of human resources departments.The best person for the jobEmployees can make a business succeed or fail, so the people who choose them have a vital role to play.Employees are a company's new ideas, its public face and its main asset. Hiring the right people is therefore a significant factor in a company's success.(0) G If the human resources department makes mistakes with hiring, keeping and dismissing staff, a business can disappear overnight. Many companies now realise that recruiting the best recruiters is the key to success.Sarah Choi, Head of HR at Enco pic, believes that thinking commercially is a key quality in HR. Every decision an HR manager makes needs to be relevant to advancing the business.(8) ...C.....That's no longer the case. HR managers have to think more strategically these days. They continually need to think about the impact of their decisions on the bottom line. (9).....F... For example,a chief executive will expect the HR department to advise on everything from the headcount to whether to proceed with an acquisition.Why do people go into HR in the first place? Choi has a ready answer. I think most people in the profession are attracted by a long-term goal.(10)....D......Nothing happens in the company which isn't affected by or doesn't impact on its employees, so theHR department is a crucial part of any business.Not all operational managers agree. An informal survey of attitudes to HR departments that was carried out last year by a leading business journal received comments such as "What do they actually contribute?"(11).....A..... As Choi points out, salaries have never been higher and, in addition, HR managers often receive substantial annual bonuses.Despite the financial rewards, HR managers often feel undervalued, and this is a major reason for many leaving their jobs.(12)...E......However, a lack of training and development is a more significant factor. These days, good professional development opportunities are considered an essential part of an attractive package,Choi explains.A But rising levels of remuneration demonstrate that the profession's growing importance is widely recognised.B At one time, a professional qualification was required in order to progress to the top of HR.C Other departments and senior executives used to see HR managers as having a purely administrative role.D Since it's one of the few areas where you can see the whole operation, it can lead to an influential role on the board.E Being seen as someone who just ticks off other people's leave and sick days does not help build a sense of loyalty.F They therefore need to be competent in many aspects of a company's operations.G On the other hand, recruiting the wrong staff can lead to disaster.BEC商务英语中级阅读练习题目解析这篇文章的标题有些misleading，“The best people for the job”，还以为是招人的标准。
BEC中级商务英语阅读练习试题及答案解析
BEC中级商务英语阅读练习试题及答案解析Fighting FitFine Fitness, the health and fitness club operator, announced an impressive set of results yesterday: (19) a38-per-cent jump in annual pre-tax profits, the pany claimed that it had (20) none of the problems (21) last week by its rival, Top Fit .Aording to Samantha Collier,the chief executive, Fine Fitness (22) strong and is on (23) to reach its target of 100 clubs within three years, its strategy unaffected by the apparent (24) down of the economy.The pany opened 12 new clubs in the past year; (25) its total to 51. They have (26) to be highly suessful, with people joining in large numbers, especially in the 25-to-40 age range. Even the more (27) clubs are still seeing sales growth, along with rising retention (28) of more than 70 per cent. This can be seen as clear (29) of the appeal of Fine Fitness.Ms Collier admitted that as there were (30) too many panies peting with one another; there would almostcertainly be (31) in the health-and-fitness-club sector of the market She predicted that, within a relatively short time, there might be only about three major panies still in (32).However, she declined to say which these were likely to be.Profits rose by ￡6.3 million, although there was a fall in gross margins from 31 per cent to 28.6 per cent because of higher insurance premiums, extra management costs and start-up expenses for the pany’s new (33) in Spain.19 A Stating B Reporting C Remarking D Informing20 A taken B felt C experienced D caught21 A released B issued C opened D revealed22 A stays B remains C maintains D keeps23 A track B direction C way D line24 A falling B breaking C cutting D slowing25 A bringing B putting C getting D mounting26 A shown B resulted C proved D demonstrated27 A installed B formed C established D confirmed28 A rates B standards C proportions D volumes29 A witness B sign C display D evidence30 A purely B merely C simply D barely31 A union B consolidation C alliance D bination32 A trade B office C merce D business33 A trial B venture C proposal D speculation文章介绍了一个经营安康俱乐部的公司的情况，依旧是形势喜人。
BEC中级商务英语阅读练习题
BEC中级商务英语阅读练习题2016年BEC中级商务英语阅读练习题精选最地道的商务英语文章，并给出语言点，相关练习，方便大家学习商务用语，扩展商务知识，提高BEC考试阅读能力。
旨在帮助要参加BEC剑桥商务英语中级考试的`同学们提高阅读能力。
请大家先看以下的英文材料、回答问题，并自己进行口语Topic训练。
翻页会有参考答案、译文!When I am interviewed, I am occasionallyasked: “What is the secret of business success?”If I knew the perfect answer, I would have madefar fewer mistakes over the years; in truth I suspectthere are many ingredients. Nevertheless, as an exercise, I have noted below a number ofcontributing factors that I think matter more than most.● Work for yourself. To be self-employed can be lonely, and is likely to be hard work. Butultimately you will gain the rewards for your efforts if you are right – as long as you are lucky.You can certainly earn a handsome living working in a big bank or an accountancy firm, but youwill never achieve a spectacular capital gain, or change the world in the way that anentrepreneur can by fulfilling their dream.● Be in the right place. History shows that growing markets, where entrepreneurs areencouraged, offer greater opportunities than places where there is stagnant demand, high taxand lots of regulation. On that basis, anyone with little to lose who is living in the west shouldemigrate to the east: it's what I advise anyone under the age of 30 to do. This is a harshverdict, and inevitably there are thousands of exceptions. But it is undeniable that far morenew millionaires and billionaires are being minted incountries such as India and China than inEurope. Growing gross domestic product, expanding populations, low costs and modest taxrates offer a powerful combination that the west simply cannot match.● Learn how to borrow. An ability to find and use debt is a factor in most stories of greatwealth. Even if banks are not extending much credit right now, the cycle will turn andeventually they will reopen for business. I was slow to realise the fundamental importance ofusing debt. Many entrepreneurs overdo it at the top, and end up losing many of their leveragedassets when prices fall. But somehow they rarely go bankrupt, and very often reappear withnew bankers in tow when the cycle turns.Language Points:Exam Focus:(1) What is the main reason for working for yourself?A Hard work keeps you out of loneliness.B You can get a sense of accomplishment besides material fulfillment.C Handsome earnings will be accessible if you are lucky.D You can achieve a spectacular capital gain.(2) According to Paragraph 4, which is NOT the advantage of emerging markets?A Growing GDPB Expanding populationsC Existing regulationD Tax policyOral Topic:In your opinion，what is the decisive factor of business success?。
商务英语BEC中级阅读填空模拟题及答案
商务英语BEC中级阅读填空模拟题及答案导读：本文商务英语BEC中级阅读填空模拟题及答案，仅供参考，如果觉得很不错，欢迎点评和分享。
People from different cultures sometimes do things that make each other uncomfortable, sometimes without realizing it Most Americans ___1___ out of the country and have very ___2___ experience with foreigners. But they are usually spontaneous, friendly and open, and enjoy ___3___ new people, having guests and bringing people together formally or informally. They tend to use first names ___4___ most situations and speak freely about themselves. So if your American hosts do something that ___5___ you uncomfortable, try to let them know how you feel. Most people will __6__ your honesty and try not to take you uncomfortable again. And you’ll all __7__ something about another culture!Many travelers find __8__ easier to meet people in the U.S. than in other countries. They may just come up and introduce themselves or even invite you over __9__ they really know you. Sometimes Americans are said to be __10__. Perhaps it seems so, but they are probably just __11__ a good time. Just like anywhere else, it takes time to become real friends __12__ people in the U.S..If and when you __13__ American friends, they will probably __14__ introducing you to their friends and family, and if they seem proud __15__ you, it’s probably because they are. Relax and enjoy it!EXERCICE 1. A) have never been B) have been never C) has never been D) has been never 2. A) a little B) little C) much D) a great deal 3. A)meet B) to meet Cㄘmeeting D) to have met 4. A) on B) among C) within D) in 5. A) makes B) make C) made D) making 6. A) praise B) honor C) appreciate D) confirm7. A) pick B) select C) learn D) study8. A) this B) it C) them D) /9. A) when B) if C)after D)before10. A) superficially friend B) superficial friendC) superficially friendly D) superficial friendly11. A) having B) taking C) making D) killing12. A) with B) among C) to D) in13. A) get along with B) get rid of C) stay away from D) stay with14. A) hate B) forbid C) avoid D) enjoy 15. A) to know B) knowing C) know D) having known参考答案: 1-5ABCDA 6-10CCBDC 11-15AADDA。
BEC商务英语中级考试真题及答案解析
BEC商务英语中级考试真题及答案解析给大家带来BEC商务英语中级考试真题, 这下面就和大家分享，来欣赏一下吧。
一、1 This businessman has successfully targeted a different group of consumers.2 With careful forward planning, this businessman is helping the company survive a difficult period.3 The company is now more open to change because of this businessmans way of thinking.4 This businessman has made and implemented certain decisions despite opposition to them.5 This businessman has achieved some success by misleading people about his intentions.6 The abilities of this businessman were previously doubted by the company that employs him.7 This businessman is admired for his ability to manage a number of business interests.Businessman of the Year AwardA James King: Chief Executive of Fentons FinanceKing was nominated for the quality of his leadership, with the judges claiming that the Fentons Finance boss is almost revered by his team. He is credited with reinventing Fentons Finance - revitalising its culture of inflexibility, removing outdated pre-merger barriers and playing a brilliant tactical game. He led everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment. History will be the judge, but for now the markets consider King to be a star.B Keith Nash: Chief Executive of Hamleys SupermarketsNash took over as CEO when Hamleys systems and distribution were out of date and the brand badly needed freshening up. He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious. As a result, the share price has gone up nearly 80 percent. This should be extremely satisfying for Nash, who had left the retailer in 1986, disappointed after failing to secure the top job.C Jorge Marquez: Chairman of the Kenwick GroupMarquez was a popular choice for his achievements at Kenwick. The judges say he has been courageous in pushing through the appointment of controversial or inexperienced chief executives to companies within the group, and then sponsoring them as they transformed their businesses. He operates as a virtual chairman, without a permanent office in any one company. He phones his CEOs regularly, and several of them have acknowledged the vital contribution he makes to their effectiveness. Everyone is impressed at how he also finds the time to be chairman of two other large companies.D Richard Jenkins: Finance Director of Centron AdvertisingLabouring in the shadow of a high-profile boss can sometimes draw attention away from the finance director, and the judges considered it was high time Jenkins got that attention. The CEO may be the public face of Centron, but Jenkins is the one who makes it run smoothly. Behind the scenes, he is constantly demonstrating that budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has beenhit by recession. It is largely thanks to him that Centron is in much better shape than its rivals.《‘Businessman of the Year Award》年度企业家奖。
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BEC商务英语（中级）阅读模拟试卷154 (题后含答案及解析) 题型有：1. PART ONE 2. PART TWO 3. PART THREE 4. PART FOUR 5. PART FIVE
PART ONE Look at the statements below and the advice of four market analysts about a company’s future strategy on the opposite page. Which analyst’s advice(A, B, C or D)does each statement(1-7)refer to? For each statement(1-7), mark one letter(A, B, C or D)on your Answer Sheet. You will need to use some of these letters more than once.Example:0 It would be inadvisable for Dexter to extend its range of products at this time. What next for Dexter? Dexter’s new shaving cream is a hit in the UK. The company’s next challenges are to branch out into new products and to succeed in America. Four top analysts give their advice.A Joe HutchinsonFor Dexter, the hardest part is yet to come. Many British companies fail in the U.S. and Dexter is, unsurprisingly, finding it tough. And what’s the sense in seeking cash for expansion into new product areas while having to support a loss-making American operation? There are more important things to do with the money, for example dealing with the company’s low profitability - a 2% return on sales. It might well be time to look at a few cost headings.B Dan ValeroBreaking out of the shaving cream market should not be impossible for Dexter, but raising the money to launch the products is the real challenge. Dexter might seek a partner with the promotional skills needed for mass marketing, or focus on product development and franchising. They ought to consider whether they should continue to attack the American market, and, if so, they should seek a local partner. If control is a priority, the European market may be worth a look instead.C James SunderlandDexter’s entrepreneurship, which has helped it get a share of a market previously dominated by two players, will be the key to further growth. The American market is particularly challenging, but a possible strategy is to target distributors to American retailers or a British-based subsidiary of an American parent. Another approach may be to form alliances with like-minded cult fashion or sports outlets and attract a slice of the US market open to trying new products.D Melanie Laconte Dexter intends to increase its market share, and one way of doing this is to introduce new products, perhaps aimed at women, into its existing range. However, its managers must be aware that the women’s grooming market is crowded, and that to extend here they must remain loyal to the values of their existing range while still proving attractive to the new sector. They need to take a hard look at how to generate demand; so far it’s worked well through word of mouth but the average American buyer expects a huge advertising campaign.
1． The kind of promotion Dexter has relied on so far is unlikely to influence its target customers. 正确答案：D 2． Although Dexter can probably extend its range, finding enough capital will be difficult.
正确答案：B 3． Dexter needs to think carefully about the brand image of its products. 正确答案：D 4． Supplying niche retailers could give Dexter access to a new group of customers.
正确答案：C 5． Dexter should consider working with a company experienced in advertising on a large scale.
正确答案：B 6． Increasing the margin on the current range is an area Dexter should concentrate on.
正确答案：A 7． Dexter’s approach to doing business has enabled it to compete with larger companies.
正确答案：C PART TWO Read the article below about the differences between chief executives and entrepreneurs. Choose the best sentence from the opposite page to fill each of the gaps. For each gap(8-12), mark one letter(A-G)on your Answer Sheet. Do not use any letter more than once. There is an example at the beginning(0). Analysing the EntrepreneurThe ever-increasing attraction of undergraduate courses in business studies demonstrates that many young people begin their working lives determined to be a success in business. Many of them will have ambitions of becoming bosses.(0)___G___That should be the question which all ambitious young business people ask themselves.Some graduates learn how to run a business in