BEC中级口语复习资料
1. Monitoring the quality of service providedFeedback from the customersA: Feedback from the customers is very importa nt because feedback can reflect the opinion ofthe customers on the quality of your service. To get this feedback a.s.a.p. and an alyze itcarefully is very helpful. From this feedback you can know what your customers thi nk of yourservice what they are not satisfied with and how they like you to improve the quality of yourservice. Once you know what your customers want you will have a clear objective to improveor maintain the quality of your service and your monitoring will be more effective.A: when we monitor the quality of service provided we must first check our sales figures. Salesfigures is one of the most important factors in testing if the service you provide has highquality and if the customers are satisfied with your service. If your sales figures continue togrow that means you succeed in maintaining the quality of your service and your customersare con fide nt whe n choos ing your service. If there is a sudde n decrease in your salesfigure that will probably mean that you are now in trouble and the quality of your service isdeclining or un derm ined by some factors of un certa in ty, which means you have to checkthe whole quality-c on trol system to find out where the problem is.2. Choos ing a new sales age ntA: we should first con sider the experie nee of the age nt we choose. The more experie nee theage nt has the more cha nee he or she will have in deali ng with sales. An experie need agent has profo und kno wledge on sales and is very professi onal in promoti ng sales and selling goods to customers. Furthermore experie need age nt may have established his or hersales cha nn els or relati ons which are the key factors to the success of sales. They can helpyou to en ter or ope n up markets quickly and effectively which will save a lot of your moneyor en ergy.A: we should first con sider the nu mber of con tacts our age nts have. The more con tacts they have the more sales channels they may have established before. As PR is gaining itsimporta nee no wadays an age nt with freque nt eon tacts with both customers and clie nts ismore urgently needed to help us compete with our rivals and win in the highly-competitivemarket.3. Pla nning the layout of a new storeof eontactsAttractive nessA: in order to plan the layout of a new store we must improve the attractiveness of our store. Thelayout of the store should reflect our value and con cept and should be in harm ony with theen vir onment we create. It will make our customers feel comfortable whe n they are shopping or visiting our store. We must introduce more customer-friendly design and use them inthe layout of our store to ensure that every customer visiting our store is satisfied with theconvenience we bring to them .In a word we must spare no efforts to enhance the attractiveness of our store.A: of course we should first take the security of goods in to con siderati on. It is our hope thatevery customer visit ing our store can feel comfortable and we are relucta nt to see anycustomer be hurt due to the n eglect of security of goods. For example goods such ascosmetics or kitche n ute nsils which are not suitable for childre n to touch will be place at arelatively safe place and attached with labels warning the pote ntial dan gers. Goods whichare placed at high places will be watched closely by our staff especially whe n our customerstouch or remove them.4. Aiming to reduce staff turnoverA: in my opi nio n finan cial incen tives are the best way to reduce staff tur no ver. Accord ingstatistics almost two thirds of the staff turno ver occurs due to the compa ny the financialsituation of the staff. In addition most of the excuses the staff can find to explain why they willquit are related to poor finan cial situati ons. We can establish an incen tive system within thewhole compa ny to reward those who are willi ng to stay with us and make their duecontribution to our company. Thus we can stimulate our staff and reduce to a large exte nt thestaff turno ver.A: by pla nning a complete career structure for our staff we can successfully reduce the staff tur no ver of the compa ny. Every staff of our compa ny hopes to have a bright future in our compa ny and they are kee n to see that after a period of hard work they fin ally achieve someth ing or get some positi on which they deserve. So we can set a clear and complete career structure for them in advanee to eliminate any suspicion of our staff that they won paid special atte nti on with in the compa ny. Thus every one in the compa ny can have a clear objective ahead of them and they will of course strive to their goals without any thought of leav ing us.5. Sett ing prices for new productsProducti on costsareer structureFinancial incen tives's failingA: whe n we set prices for new products we should first con sider our producti on costs which are an importa nt factor in prici ng. I t is no doubt that any n ewly-set price of any product should at least cover its production cost. Otherwise you won ' t gain any profits from your product. So we must calculate the producti on costs carefully before we could set price. The product ion costs should include the cost you have on the purchase of the raw material the cost occurs in the producti on line and the cost you have in the packagi ng promoti on and after-service.A: the best way of setting prices for our new products is to find out what price our competitor sets for the products in the same catalogue with ours. It is no doubt that our competitor has carried out a complete market research on the pricing of it products before it sets their price. We can make use of it and what we have to do is to know their price compare it with ours and set our own on e. It is obvious that we can save our money and en ergy we will have to spe nd on the market research and the whole pric ing procedure we now follow is very fast and effective.6. Deali ng with complai nts from clie ntsOfferi ng an apologyA: the best way to deal with complaints from your clients is to offer them your apology in whichyou expla in in detail what causes them to make their compla ints and express your sin cere apology to them in order to get their forgiveness. Of course if what they complain about is true you should also offer some compe nsati on in your apology which can make your customers feel valued and believe that anyinconvenience you have caused them is n ever going to happe n.a soluti on to the problemA: after you recei ve your customer ' s complaint you should immediately write to them suggesting a solution to the problem which should be very specific and explains in detail what you are going to do for the problem. Gen erally your customers will probably prefer compe nsati on a refund or a cha nge of your products or service. So make sure that your customers will have a clear idea of what they could receive. Besides you should make your promise that this kind of problem won ' t happen again and express your hope that your custome rs can maintain the relati on ship with you after this un happy accide nt.7. Exporting goods or services for the first timePersonal con tactsA: whe n we export goods or services for the first time we can con tact people we know in the bus in ess circle. Being n ewcomers we might not have the established markets or cha nn els for us to export goods orservices. We can overcome the difficulty by com muni cati ng with our frie nds or acqua in tan ces that are doing bus in ess now and familiar with the situatio n of the market you want to en ter.Professi onal adviceCompetitor ' s pri ceSuggest ingA: Being the first time you export your goods you are not very familiar with the procedures you should follow in exporting and the situation of the market you want to enter. It is very important the n for you to ask experts in your compa ny for their professi onal advice. They are experie need bus in essme n whose advice would be valuable for you to take and whose experienee would be precious for you to learn from. You can avoid making mistakes that often occur on the freshme n and thus save your time and en ergy.8. Aiming for promotions important for you to show your employers the high level of your performa nee. The quality of performa nee is always used to test the ability of the can didates who will be promoted within the compa ny so you must pay atte nti on to your own performa nee such as your ability to com muni cate and co-operate with others; your ability to deal with the curre nt job; your ability to eon trol and man age your staff as well as your ability to handle crisis when they occur. Your employer will be satisfied if you can show him or her such your abilities and the n you will get a better cha nee to be promoted.A: your boss will take consideration of your loyalty when deciding whether to promote you or notso try your best to show your loyalty to your compa ny and make sure that you do have suchloyalty which dem on strates an employee' s quality and attribute. It is the fact that a compa ny won' t give chance to the employee who may always disgruntle and complain or evenun derm ine his or her compa ny. 9. Choos ing tran sport for a bus in ess tripConvenienceA: as a bus in essma n you have to eon sider the convenience of the tran sport you choose for your bus in ess trip. The key eleme nt of the success of your bus in ess is the time. In order to save your time and arrange your age nda more effectively you must choose the most convenient transport which can make you arrive at your destination a.s.a.p. and without any delay.A: there is an old say ing in bus in ess. That is money matters. So you have to eon sider the cost that mayoccur whe n you select tran sport for your bus in ess trip. It is not wise to choose those tran sport ingtools whose cost is bey ond your budget. Expe nsive tran sport ing tools can in evitably in crease your cost eve n before you do a bus in ess, which will take up a large proporti on of your budget or eve nmake you fail to meet your targets. You should n ever allow this kind of cost to ruin your whole bus in ess.10. Pla nning an advertis ing campaig nMarket researchA: if you want to get promotion itA: market research is very important when we plan an advertising campaign. Since it is the first time we plan the advertising campaign we are not clear about the situation in the market'tastes for advertis ing. Therefore we can carry out a market research to find out which form of advertising our customers like best and what our customers expect from our products. With the un dersta nding of these we the n con clude the in formati on in our advertis ing to give our customers a impressi on that our advertiseme nt is very attractive and the products itpromotes are just what they want.Selecting appropriate mediaA: to select an appropriate media is the fist and most importa nt step whe n we pla n our advertis ingcampaig n. The success of our advertis ing depe nds on the effective ness and the popularity of themedia we choose to promote our products. This media must have a lot of audie nce or liste ners andmust be very in flue ntial. For example it should be a n ati on-wide or local n ewspaper with a largecirculati on. On ly to choose this ki nd of media can we en sure that the greatest possible majority ofpeople can have the access to our advertiseme nt which will directly affect the sales of our products. In additi on this kind of media usually has great in flue nce on the public ' s opinion. Therefore they can help us to create a positive image of our products to the public.11. Con sideri ng a career cha ngeA: top con sideratio n should be give n to future study or training whe n we con sider a career cha nge. The career you are inten ded to cha nge should be able to provide you with the cha nce for your future study or training which is very important for you if you want to achieve high success in your work. If the career fails to offer you any chance to study or get trained that means you are un likely to develop yourself fully in this career and you should not hesitate to cha nge it. As an employee you should choose the career that can allow you to develop your pote ntial and that can promise you a better future both in your work and your study.Opport un ities for future promoti on A: as an employee the opportunities you can get for future promotion from your career is very importa nt and therefore should be your first con siderati on. For most of us who starts our career our dreams are all about gett ing promoti ons, tak ing more and more resp on sibilities and fin ally reach ing the top of the man ageme nt. In order to realize these dreams we employees need a company or an organization that can provide us with plenty of career opportunities and sound environment. In a company where suchopportunities are rare it is impossible for you to realize your dream .In additi on a lot of your precious time will be wasted. Remember: more opportunities better future.12. Selecting staff for promotionA: we should of course con sider the staff who hold positive attitudes towards their work as the can didates for promoti on. Positive attitudes allow people to have a correct un dersta nding of what they are doing so especially our pote ntial customers to workthat they can devote themselves to their work which will lead to a better performa nce and a better result. In a compa ny the best can didates for promoti on are usually those who are willi ng to do their jobs take their resp on sibility and make their commitme nt.A: The on ly criterio n whe n we select staff for promoti on is his or her performa nce. Performa nce dem on strates your employee ' s ability to sell products p*mote products com muni cate withyour clients and deal with crisis. All of these abilities are what you and your company need in many fields of your bus in ess. Therefore whe n you promote an employee who might become the core of the man ageme nt of your compa ny it is importa nt for you to con sider his or her performance. In addition judging an employee by his or her performance in itself is also an uni versally-recog ni zed rule applied by many compa nies in promoti ng their staff.13. En tertai ning clie ntsA: we must choose appropriate types of activities to en tertai n differe nt clie nts. Differe nt clie nts have different tastes interests and hobbies. In order to make them feel satisfied and comfortable we must choose the activities they prefer and are in terested in. For example if you find your clie nt has a taste for art or music the n take him or her to a con cert. If he or she is a sports fan take him or her to the sports eve nt. Besides we seek to find cha nces to do bus in ess with our clients while entertaining them.Therefore we must first create a sound environment in which we can discuss our bus in ess comfortably.Differe nt types of activities can help us create different environments. No place is more suitable than a gulf course where you can possibly sig n a con tract successfully while enjoying playi ng games with your clie nts. And no place is more suitable that a stadium where you can n egotiate the import of your sportswear while experie ncing the exciteme nt of the match.A: en terta ining clie nts is just one of our approaches to enhance the relati on ship with our clients. So it must be cost-effective and there is no point of spending our money on it. Whenwe entertain our clients we must first ask ourselves what kind of activities we can afford to entertain them and what kind of activities is unnecessary for us to choose. Spending too much money on clie nt en terta ining will exert heavy burde ns on our compa ny.14. Choos ing retail premises to rentA: location plays a very important role when we choose retail premises to rent. In fact the premises we choose will become our store shop or branch in the future. So it should be at least located in thedowntown area or near the high-street facilities where we can easily find our customers and promote our goods. A good location itself is a good advertisement and canhelp us to in crease our sales to a large exte nt. In additi on a good locati on means an easy tran sportati on which can make our goods delivery fast and convenient. We don about any delay caused byisolated locati on of our shop.Len gth of con tractA: the Ion ger we sig n the con tract the less the ren tal we will have to pay in a fixed period. A ten-year con tract will only cost you half of the money a five-year con tract could cost you. Therefore we will defi nitely con sider the len gth of the con tract. Before you rent the premises decide if you want to do a Ion g-term or short-term retail bus in ess. Then decide the len gth of your con tract. Gen erally speak ing the ren ter will prefer the Ion g-term con tract.15. Decidi ng on packag ing for productsmageA: the packagi ng of our products is in fact a kind of advertiseme nt for our products. So whe n we decide on packaging for products we must first consider if the packaging can reflect the image of our products. Itmust best represent the quality of our products through its design and layout which can attract ourcustomers to buy our products. The packag ing should show the dist in ctive features of our products sothat every customer can have a better un dersta nding of our products after just tak ing a look at ourproducts. And we should make sure that the customers can ide ntify our products immediately throughthe packag ing.A: the product ion process decides the physical characters of your products. Whether they are made of metalglass or wood. Because of these characters you have to select differe nt kind of packag ing. For example beingfragile your products made of glass should be packaged in a soft container which can sta nd the impact ofcollisi on. Your wood products should be kept in the an ti-wet and an ti-mold packagi ng. As for metal productsan ti-wet and an ti-rust packagi ng is n ecessary. Appropriate packag ing can en sure the quality of yourproducts duri ng the delivery.16. Bei ng in terviewed for a jobn formati on about the compa nyA: the in terviewer will always ask you some gen eral and detailed questi ons about the job you apply. Most ofthem are about the compa ny which could be your future workplace. During the in terview the in terviewer willcon sider your an swer and your feedback and make his or her own judgment on your quality and personality according to your answer. If you for example can dem on strate your un dersta nding of what the compa ny isdeali ng with and your idea of the compa ny' s future developme nt you are very likely to be hired becauseyour an swers which contain ple nty of in formati on about the compa ny show that you have take n thiscompa ny and your future with it into serious consideration. Therefore it is important for you to get as muchsuch in formati on as possible.A: one of the golde n rules guid ing your behavior duri ng the in terview is to pay special atte nti on to your personal appeara nee. Most in terviewers are subject to the thought that they can tell a lot about the interviewee ' st have to、processpersonality through his or her appearanee although this is not quite true. Therefore your personal appearanee will play an important role in getting yourself the job you want. Dress yourself appropriately before the in terview and pay atte nti on to your gesture pose and eye con tact duri ng the in terview. Never say rude words and give impossible promise. Try to make yourself refresh ing and en ergetic.17. Exhibit ing at trade fairQuality of displayA: the key to the success of the exhibition at the trade fair is the quality of display. Your display at the trade fair fun cti ons as a wi ndow through which your pote ntial customers or buyers can know and form their own opinions on your products or services. Therefore you must en sure that goods you display at the exhibiti on meet the highest sta ndard you set for your products and dem on strate the best features of your products. In order to achieve these objectives you must plan in advance every detail of your display carefully and try your best to maintain the high quality of your exhibiti on.A: your aim of exhibiting your products at the trade fair is to show your customers the high quality of your products through fine dem on strati on and careful expla natio n, which will only be achieved by selecting right staff to attend the trade fair. The staff you select should at least have a good un dersta nding of the products you display. They must know the quality function descripti on product ion pack ing and other importa nt fields of your products. Besides they must have strong ability of promoti ng and market ing. These elaborately-selected staff can an swer any ki nd of questi on produced by the customers about your products and can secure con tracts with them skillfully, which will make your display a complete success.18. introducing a reward system for staffA: it is very importa nt for you to ask yourself what you expect from the reward system whe n you consider the introduction. That is to say you must first make it clear the purpose of the reward system. Will it be used to stimulate your staff ' s morale or will it be used to keep your staff working with high efficiency. Without the understanding of these it is difficult for you to place the reward system at the right place. The staff will probably get con fused or eve n anno yed with the system because you fail to explain to them the purpose of it. Besides a system without clear purpose won ' t achieve much as you expect it.A: top priority should be given to the types of reward when you introduce the reward system. You must decide the types accordi ng to specific situati ons. For example to those who have made great con tributi on to the compa ny the reward should be material and it is not eno ugh to give them just some verbal appraisal. Of course you cannot carry out material reward excessively because your careless ness will make some of your staff bear grudge aga inst those being rewarded. In a word the type you choose should be fair andappropriate.19. Start ing a new jobose of the reward systemA: kno wledge of compa ny procedures is very importa nt whe n you start a new job. There are always specific steps or procedures you have to follow in your job. For a n ewcomer like you this is particularly the case. If you want to be successful in your career you should know clearly how to do your job at differe nt stages of your job, which means you should follow every si ngle procedure correctly and carefully. Therefore whe n you start your job make sure that you have a good understanding of all the procedures. You can get the information from the job description or from your colleagues.A: it is no doubt that you as a starter, need help from your company staff who are moreexperieneed and skillful than you in the work. Their help and advice are valuable information for you to carry out your work plan or project. You won ' t worry about the lack of experienee being un familiar with the work. Therefore whe n you start your new job try your best to com muni cate with your colleagues and turn this com muni cati on into a useful help for you to con duct your work.20. Select ing staff for marketi ng trips abroadA: of course we should consider the position of our staff when we are selecting them for marketi ng trips abroad. The missi on of the trip is to con duct market research on the oversea market as well as theconsuming habits of the customers there. In order to carry out the research successfully we should select those who are doing the same job and being in charge of the market research in the compa ny. Usually they are the staffs from the marketi ng departme nt who have first-ha nd kno wledge and experie nee of the market ing. After all we cannot choose the pers on from the acco unting departme nt to do this job should we?A: previous experie nee of other coun tries is the top priority that you should give whe n you select staff for market ing trips abroad. The success of the trips abroad depe nds on the success of the com muni cati on carried out by the staff you select and his or her target con sumers or clie nts in foreig n coun tries. In order to eon duct the com muni catio n successfully the staff should have a good un dersta nding of the specific culture of the target country and a high ability of com muni cati ng with foreig ners. Only those who have bee n abroad and have previous experie nee of other coun tries can meet the above requireme nt. And it is them who we should select.21. Aimi ng to reduce producti on costsEfficie ncy of producti on lineA: if you want to reduce the product ion costs you will have to improve the efficie ncy of product ion line. Most of the producti on costs occur whe n the product ion line of your compa ny fails to operate fast. The money you use to set up the producti on line and produce products is the most investment and major cost. In order to cover the cost you must improve the efficiency of the production line and make it produce more products in a fixed period. Therefore when you aim to reduce the producti on costs what you should do is to improve the efficie ncy of the producti on line.Cost of raw materialson in the companyA: the money you use to purchase the raw materials before or during the production is the major part of your production costs. Suppose you sell your products at a fixed price theoretically the higher the cost of raw materials is the less your margin or profit will be. Therefore whe n you reduce production costs top priority should be given to reducing the cost of raw materials. Try to negotiate a bulk discount when dealing with your supplier. Or you can sign a Iong-term con tract with your supplier in which a relatively low price can be set for you in purchas ing of raw material.。
剑桥商务英语BEC中级口语讲义
BEC中级口语第一课时常用句型I am writing to you concerning…我写信给你是关于You can’t miss it.你一定找的到I can’t agree more. 我很赞同你It may have slipped your mind, but…你可能忘了，但是（确实有这么回事）You can always reach me at the number…打这个电话你总能找到我We would very much appreciate it if you could…如果你...我们会非常感谢I noted with interest your advertisement for…对于你们的广告我很感兴趣的是..Yes, that’s true, but on the other hand…是，这是对的，但是在另一方面（部分肯定）That’s exactly what I think.这正是我所想的Maybe, but don’t you think…?你不认为...（提出建议）You are wanted on the phone. 有你的电话As requested, we enclose for your attention…根据你们的要求，我方附上...同义词、近义词、相似词的辨析。
1) chairman主席，会长, president总裁，总统, CEO首席执行官，总裁, Managing Director总经理, General Manager总经理.2) dealer商人, merchant店主, trader, businessman, distributor经销商.3) deputy副总, vice-代理的, associate合伙人, assistant助理.4) discharge, unload, land 卸货5) discount折扣, reduction减少, rebate减少（税）, allowance津贴.第二课时ⅡPresentation ExamplePART 2: Mini-presentationA: WHAT IS IMPORTANT WHEN…?Selecting applicants for a job•Working experience•Personal qualitiesSample 1I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreignlanguages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or ‘can do’ spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.B: WHAT IS IMPORTANT WHEN…?Preparing for a job interview•Studying the job advertisement•Finding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.第三课时ⅠConversationPART 1: Exchange personal informationThis part aims to prepare the candidate for phase 1 of the speaking test, which takes the form of an interview, with each candidate talking in turn to the examiner. This involves the candidate answering questions, responding to a comment or participating in an exchange or greeting.Activity 1:Asking each other’s name (including spelling), hometown, occupation, hobbiesFurther probing: describe your hometown (location, city, town, village) climate, population, etc.Further probing: describe your occupation/ or major (if student), likes and dislikes about your occupation.Further probing: asking each other about marital status/ with or without boy friend/girlfriend.Asking for opinion on married/single life, which is better?Further probing: asking each other about hobbies.第四课时ⅠTongue Twister1.Good cookies could be cooked by good cook if a good cook could cook good cookies.2.If you understand, say understand.If you don’t understand, say don’t understand.If you understand say you don’t understand.How can I understand you understand.Understand?3.Peter Pipe picked a peck of pickled peppers prepared by his parents and put them on a large paper plate. ⅡConversationⅢ Conversation TopicsAsking about personal views.1. Why do you study English?2. Why do you want to study business?3. What do you think of some modern methods of payment (credit cards, cheques, bank transfers 银行转账)?4.What role does the computer play in modern business? 5. What are some necessary steps for preparing a business trip overseas?6. Which kind of office would you prefer to work in, cellular or an open-plan office?格子间还是开放式7. What do you think of international trade?8. How to deal with customer enquires on the phone? 消费者打电话问讯9. Transportation: (What is your usual means of transportation? Compare the various means of transportation)10. Health and safety in the workplace (How to ensure a healthy working environment for employees? What are somehealth hazards in the office/factory shop? What safety measures should be adopted in the workplace?)11. How to keep a balance between growth and environment protection?12. Radio and TV (What are your favorite/TV programs? Why?)13. What kind of role does advertising play in promoting your products/services? Which form of advertising is mosteffective in your opinion?14. What are the required qualities of a modern manager?15. What do you know about flexible time? 弹性工作制第五课时第四讲Ⅰ Life EnglishTalking about money1．If you have money, you can easily make money.Money makes money. 钱生钱Money begets money.If you are in debt, you lose your self-respect. 自尊You lose your motivation. 动力Your debt continues to grow. 你负债及日俱增You start to worry.You need to borrow more money.You get even deeper in debt.2.Money comes.Money goes.But the memory is always there. 钱来钱去，留给你的只是记忆Money talks.Money rules.Money is power. 钱是万能的3.Money burns a hole in your pocket. 钱是留不住在口袋里的It goes out as fast as it comes in. 钱用的比来得快You’re a spendthrift. 你是个浪费钱的人Don’t squander your hard-earned money. 别挥霍你辛苦赚来的钱Put your savings in the bank. 把你的储蓄放在银行里savings account （注意＋s）Never live beyond your means. 不要入不敷出live within one’s means 量入而出Be a good consumer. 做个理智的消费者customer，clientBe a smart shopper.Be a clever buyer.ⅡPresentation TopicsTeam WorkWHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEWHAT IS IMPORTANT WHEN…?CHOOSING PEOPLE TO WORK IN TEAMS●V ARIETY OF EXPERIENCE●PERSONAL QUALITIESKey point: improve working efficiency. This plays a crucial role in the commercial practice in Western world.Explain the importance of team work:a.Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it willdefinitely improve the quality and efficiency of the work.b.If the participants worked together, it would be easy for them to come up with creative ideas. This is particularlyvaluable for a relatively complex work, for the people working in a team, if one of them gets stuck on a matter, others/the rest could chip in their ideas and get the problem sorted. But if you work on your own, for instance, you are the sole manager in the department.c.If people did not work as a team, everyone would have to wait for the decisions made by the manager and it wasnot easy to get people to take on responsibility for anything.d. A huge and complicated project is not possible to be completed/done by merely one person. For instance, 3Gorges project-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contractse.You will get bored quickly if you work on you own. But if you work in a team…f.Working in a team can increase personal awareness of abilities and complementary skills in colleague.How to improve teamwork:Common objective；General ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experiencea.Variety of experience and a broad horizon would help to tackle urgent matters and establish his or her personalprestige. Well-experienced staff are capable of overcoming storms and crises.b.On coming across problematic issues, new or inexperienced staff usually will feel depressed and even start topanic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved quickly.c. A wide range of experiences are important to a team member, because you never know what kind of problemsmight suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your past experience.Personal qualities:a.The basis of the team work is mutual trust and friendly atmosphereb.Good manners, not too bossy, patient, modest, leadership, good interpersonal skills.Project ManagementWHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEKey points: Team work, time pressure (keeping to the schedule)Team work: as explained in the teamwork sectionTime pressure:a. A well-designed schedule can clarify yourself to the project. You should ensure that you would be runningbefore the schedule rather than after it.b.Time is always of essence for a project.c.Failure to keep to the schedule will result in/cause late completion.te completion will lead to: civil litigation, injured party will become entitled to claim compensation/entitled tosue the brea ching company.e.When the project is being processed/in the course of carrying out the project, there will be a lot of commercialactivities involved. Such as investment banks advance cash; raw material supply, planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters.CompetitionWHAT IS IMPORTANT WHEN…?DEALING WITH COMPETITION●PRICING POLICIES●ADVERTISING STRATEGIESWHAT IS IMORTANT WHEN…?SETTING PRICES FOR NEW PRODUCTS●PRODUCTION COSTS●COMPETIORS’ PRICESKey points:Pricing; Advertising; Production costs; Competitor’s price; Market ing; a wide range of services and productsPricing:a.(For a consumer): all consumers would like to go for higher quality and less expensive products. It is a commonsense.b.(For a manager): correct pricing policies can capture a large number of consumers in a short period of time.c.For a newly established company: correct pricing policies are particularly important for newly establishedbusinesses. The major task for them at the early stage is to draw the public attention and make their company and their brand known to the public. When a new product is put into market, there may be very few people knowing/who know about it…(e.g.Thai curry source)Competitors’ price:a.Once a new product is put into market, it will immediately face the competition from rivals. The price warsometimes can be incredibly fierce and crude.petitors’ price will mirror the consumers’ attitude about certain products and the satisfaction about theirprices.c.If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself inan unfavorable situation.d.Correct pricing policies could also defeat some competitors in a short period of time. For example: Safeway,Tesco price war against all small bread manufactures. In this case, Safeway and Tesco fixed their price for 7p per loaf, which is 23p cheaper than their competitors’ offer. As a result of this, in 35 days time, most of their competitors went into liquidation.Advertising strategies: 广告策略a.The fundamental task for a company is to make its products and itself known to the public. There are many waysto achieve this, advertising is the most important one.b.Advertising through different media can cover nearly every corner in the world. The main channels are:-TV-Radio-Internet-Newspaper-Bill Board-Poster-Magazinec.The advantage/point of advertising is not only about propagandizing your company but also competingagainst/with your rivals. A company, through proper advertisements, can manage to introduce the advantages of their p roducts comparing to their rivals’, and therefore convince the consumers that their products would be the right choice. For instance, Car manufactures can put in their new designs to the ads, e.g. ABS, double airbags to convince the prospective customers that their cars are safer than others.第六课时第五讲ⅠLife EnglishTalking about time1.How are we doing for time?Do we have time for that?How much time do we have left?Are we on schedule?Do we have time?Are we making good time?2.Times flies by too quickly.Time passes by too swiftly.Time waits for no man.Enjoy life while you’re still young.Don’t miss any opportunity.Don’t pass up any good chances.3.Time is important.Time is valuable.Time is precious.Do as much as you can every day.Take every opportunity and chance given to you.Don’t waste any time.ⅡPresentation TopicsMotivating staffWHAT IS IMPORTANT WHEN…?MOTIV ATING STAFF●FINANCIAL BENEFITS●CAREER DEVELOPMENT OPPORTUNITIESWHAT IS IMPORTANT WHEN…?INTRODUCING A REW ARD SYSTEM FOR STAFF●PURPOSE OF THE REW ARD SYSTEM●TYPES OF REW ARD OFFEREDWHAT IS IMPORTANT WHEN…?AIMING TO REDUCE STAFF TURNOVER●FINANCIAL INCENTIVES●CAREER STRUCTUREKey points: Financial benefits; Career development/structure; reduce staff turnoverFinancial Benefits:a.Managers, company owners and supervisors have always been frustrated and bewildered by employees withlittle or no motivation.b.Staff always want reward for their contribution to the company and what they are worth. Such factors are justlike market forces. The fundamental reason of looking for a job is to get pay. Staff do the job what they are paid for. However, quite often, the staff work overtime under their managers’ demand. If the company fails to give proper financial benefits staff might subsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work.c.Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arouse theirenthusiasm; otherwise they would feel being ignored.d.The job that the staff are doing is not always interesting, or the working environment may not be pleasant, ortheir colleagues might not be very helpful and cooperative. In this kind of situation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct financial benefits can normally distract staff from their dissatisfaction with….Career development/structure:a.Job-hunting is always a two-way process. On one hand, the employees look for their ideal jobs, on the otherhand the employer, at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars and training/career development opportunities.b.Good educational background is not the only element that the future employers will take into account when theylook for someone in the job market. Postgraduate qualifications and professional trainings are equally or even more important than the higher education degrees. When the HR managers only have 30 seconds to go through each applicant’s CV, the sector that will catch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacant positions.c.Nowadays, very few people would like to go for that kind of job-for-life posts. They all wish to have their jobsbetter and better. If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, this experience will definitely enhance his value in the employment market and therefore benefits his future job-hunting.d.So in the two-way job-seeking process, while the employer is choosing its favorite people, the wise futureemployee will consider the training and career development opportunities with his/her future employer and try to make himself/herself more competitive in the employment market.ⅢBusiness Dialogu e1) Negotiating a Job OfferEmployer: would you consider an offer of $56,000 per year?Ms. Wilson: What kind of benefits are talking about?Employer: Our standard package includes health insurance, two weeks vacation and a company car.Ms. Wilson: Are these things negotiable?Employer: Uh…not normally. What do you have in mind ?Ms. Wilson: Vacation time is important to me. I would be willing to give up these other items in order to receive more vacation days.Employer: What an interesting idea, Ms. Wilson. Would you also be willing to accept a cut in initial salary?Ms. Wilson: possibly. What do you have in mind ?2) Employee Pay RaiseBoss: You have done an excellent job this year and we are pleased with the results.Employee: I am glad that you have been happy with my performance.Boss: As a result of your performance, we happy to offer you the position of manager.Employee: Does this title come with an increase in salary?Boss: Yes, it does.Employee: Can you give me the specifics?Boss: Your monthly gross salary will increase by $500.Employee: That sounds fair.3）Asking for a RaiseMr. White: So, tell me: what makes you think we should give you a raise?Miss Small: I’ve got several good reasons. I’ve been here several years, my work has proven to be good, and I’ve noticed that people in comparable job s get paid more than I do.Mr. White: Salaries are confidential; how do you know how much money these “other people” make?Miss Small: Well, I’ve noticed all the new cars around here, for one thing.Mr. White: Those are company cars provided to the sales staff for their business trips. Also, some employees receive sales commissions. So good salesmen will naturally earn more.Miss Small: That’s understandable. Well, rather than comparing my salary with someone else’s, perhaps we could talk about my job performance. Surely you’ve noticed the extra hours I’ve put in recently? If I werebeing paid an hourly wage, with the standard time – and – a – half for overtime, I’d be earning muchmore.剑桥商务英语BEC中级口语讲义Mr. White: I see you point. However, it might be hard to get a raise approved. Profits were down last quarter, and the whole company is tightening its belt, so anything that affects the annual budget is hard to getapproved. But I’ll tell you what I’ll do. I’ll give you a one – time bonus for your recent hard work. AndI’ll try to arrange some sort of compensation for any future overtime.Miss Small: That would be very good of you, Mr. White.4）Asking for a RaiseMartin: Mr. Smith, I have been doing some industry research and was shocked to learn that the average salary for a position that is similar to mine pays, on average $2,000 more per year than I am currently making.Mr. Smith: What are you basing this information on?Martin: First and secondary research. I hope that you can address this concern immediately as I find it very disturbing.Mr. Smith: Yes, I will. We are very happy with performance and want to continue our good working relationship.Martin: I wish the same. As such, I hope you will seriously consider a pay increase.Mr. Smith: Let me take this up with the Director and get back to you immediately.ⅣConversation Notes注意：1．考试中不要说“Pardon?”2．Never say “sorry” in examination!3．没听清可用以下说法I don’t quite understand you. Would you explain it a little bit for me?I am not sure what you are getting at. Would you express it in another way?第七课时第六讲ⅠLife Englisheating1．I am hungry.I’m hungry as hell.I’m hungry as a wolf.I’m starving.I’m starved.I feel like I’m starving to death.My stomach is empty.My stomach is growling.I could eat like a horse.2.I’m really hungry.I’m feeling weaker by the moment.I need to eat something nutritious.3.Let’s eat.Let’s dig in.Let’s pig out.Let’s mounch out.Let’s chow down.Let’s indulge ourselves.4.It’s delicious.It tastes great.It’s out of this world.This meal is fit for a king.This meal was made in heaven.I couldn’t ask for a better meal.5.I’m full.I’m stuffed.I can’t eat another bite.I ate too much.I need to take a rest.I need to take it easy.Invite sb. to dinner1.It’s on me.It’s my treat.Be my guest.Let me pay the bill.Let me foot the bill.Let me pick up the check.2.Pick your position.Select what you like.Choose whatever you wish.It’s your choice.It doesn’t really matter to me.I don’t have any preference.3.Can I get you something?Do you need anything?What would you like?Are you hungry now, or would you like to eat later?I’d like to invite you out to dinner.Do you have any preference?4.I’m easy to satisfy.I’m easy to please.I have simple tastes.I don’t need any fancy food.I don’t need anything special.McDonald’s would do me fine, if it’s OK with you.5.What do you recommend?What do you suggest?What do you think is best?What’s good today?What’s your most popular dish?What’s this place famous for?ⅡPresentation TopicsBusiness PremisesWHAT IS IMPORTANT WHEN…?RELOCATION A BUSINESS●LOCAL WORKFORCE A V AILABLE●LOCATION OF SITEWHAT IS IMPORTANT WHEN…?CHOOSING RETAIL PREMISES TO RENT●LOCATION●LENGTH OF CONTRACTKey points: location of the premises; local workforce; rent a premises Local workforce:剑桥商务英语BEC中级口语讲义a.Might technology support and skilful workforce are the two crucial elements leading a modern enterprises tosuccess. So when locating a business, the management people in the business got to consider local workforce.b.Skilful workers are just like the hands of a business, they are the direct creators of company’s profits.c.The diversity of the workforce’s skills will diversify the quality of the products. (Swiss watch, V olkswagen c ars)d.Skilful workforce is particularly important to hi-tech oriented companies. The hi-tech products require thecompany to maintain a strong research and development team, which are normally the more valuable assets of the company.e.When locating a business, the managers need to consider whether the local workforce is capable of producingsuch a strong R&D team.f.Moreover, cheap local force will certainly reduce the production costs. (Consider why many foreign companieschoose China as their manufacturing base)Location of the business site:Consider the following issues:a.Whether it is convenient and easy for raw material supply and transporting out the products.b.Whether it is easy to get access to the electricity, water, gas and other supporting energy supplies.c.Whether it is convenient for most of staff to go to workd.The property price theree.Environmental issuesf.Planning permissiong.Tax liabilitiesThe length of the contract:a. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to incur, such as assignment, service charges, and rent review clause.MarketingWHAT IS IMPORTANT WHEN…?AIMING TO REACH NEW MARKETS●MARKET RESEARCH●ADVERTISINGWHAT IS IMPORTANT WHEN…?ADVERTISING A NEW PRODUCT●TARGET MARKETS●CHOICE OF MEDIAMarket research:a.Marketing is the performance of business activities that direct the flow of goods and services from producer toconsumer or user.b.Marketing research is always the first step before the company gets into the market.c.The fundamental goal of marketing is the satisfaction of consumer needs. No organization can survive for longwithout meeting consumer needs. People will simply not purchase a product or service that they do not need.d.Thus, any organization, if it is to be successful, must proceed from the goal of customer satisfaction and adjustits programs to deliver an offering meeting consumers’ needs.剑桥商务英语BEC中级口语讲义e. E.g. foreign medium and high range car manufacturers did not attempt to enter into the Chinese market untilrecent years, because following market researches, they discovered that Chinese consumers, in general, could not afford to buy and maintain expensive cars. …f. E.g. Pizza, Pasta…g.Talking about Market Research✧The company has done a lot of market research for the product.✧Can you tell me how a company starts selling a new product?✧Do you often carry out/conduct market research?✧What’s objective of market research?✧One of the purpose of market research is to find out whether there’s a market for the product.✧We did a detailed market analysis.✧Market research is actually an analysis of a specific market for a particular product.✧We have to run the market test for two months.✧We have a wide product range.✧The stock market is uncertain at the moment because interest rates are falling.Advertising:a.Advertising is the most useful way to propagandize a company’s products and make them known to the public.Advertising is also the way to get the products orientated. (E.g. whether the products are for female/male market,h igh earning people or low earning people. Sports shoes… perfume)b.When advertising a new product, it is essential to consider the target markets. Consumers’ needs in the targetmarket.c.Choice of media: see Advertising Strategies.ⅢBusiness Dialogue1) Market PotentialAndy: Thank you for your interest in representing our product.Janet: I have heard many excellent things about your company and have experienced first –hand the capabilities of your computers.Andy: What are your initial thoughts of our computers in China? Is there a market?Janet: I am very optimistic about the market opportunities in China.Andy: We agree. Based on our initial market research the findings are very positive.Janet: I am not surprised. Having been a player in the computer industry in China for the last decade, I have witnessed firsthand its Phenomenal growth.2) Target MarketMichael: Our target market is large corporations and government agencies. They have the most need for our computers.Ann: I have extensive government contacts and rich experience working for Fortune 500 companies.。
bec中级所需书籍
1、经科出版社的BEC中级学生用书和配套磁带(这个大家都应该知道的，打死都要看的教材，也是市面上最权威的)2、经科出版社的同步辅导最好是买下来，你看课文的时候可以对照着看。
3、人民邮店出版社的历年真题(最好的真题书了，当练习做，一本厚厚的大概有四次真题可做)4、PASS BEC中高级口语手册(奉劝大家最好是买了，因为面试的时候你要背商务句型备用)5、新东方BEC中级词汇书(小小的，携带方便，包括了考试中所能遇到的99%的单词)6、考试手册和听力样碟(你报名的时候，人家会问你要不要，你花10块钱一定要把它买下来，全英文的，要句句斟酌，因为你没老师告诉你考试的时候注意什么，你必须要自己去看) 上面的书价格都不菲的，如果你觉得自己抗的住的话，再把经科版的配套自测题那本薄薄的给买下来当练习做，强烈建议练习册千万别买，浪费钱啊，那都是初中题目，填时态和语气的。
买好了书了，调整好心态，定个大概的计划，就开始复习吧。
先背单词，单词很多都和四六级重复的，所以单词不难背，难背的是意思，比如m inute这个单词，初中就学过是分钟的意思，但是商务用语中是指会议记录，诸如这样的词汇有很多。
还有就是背单词的时候看中文都不知道什么意思的词语，比如期货，离岸价格，全面质量管理等这样的专业术语，不要去管，你背就是了。
等你背熟了自己去网上查下大概知道个什么意思就行了。
那时候我自己还装模做样买本市场营销期刊去看啊看，补充点商务知识，现在觉得完全没必要的，BEC考查的是你在商务环境中运用英语的能力，而不是你的商务知识，这点一定要明确。
教材就是去看，貌似是十个单元吧，争取一个月看完，配合辅导书一起看，磁带一定要听，每个单元都有二个听力练习，一定要做的，考试考的就是那种形式的听力。
然后就是做真题，记得做的时候要掐准时间哈，做的慢腾腾不掌握时间没效率的。
另外就是口语，我看别人的心得都说要找搭档在一个月前练习好口语，那时候我心里也憋的慌，于是找了好多朋友打听有没有同道中人一起练口语。
BEC中级口语晨读素材
1.1真题及答题思路（Authentic testing items ＆answer cues）(1)Can you tell me something about yourself？（这是第一部分考试经常出现的一个问题。
面对这样的问题，考生的回答应该包括如下信息：your name，your age, your occupation (or your school and major) and your personality。
）Sample answer for your reference:Well, my name is Zhang Peng。
I’m twenty-one years old.I’m now studying in Dalian Maritime University towards a bachelor degree（of engineering / of science / of arts），majoring in navigation / marine engineering /physics / English。
I think I’m an out-going person; I love making friends。
(2)What kind of person would you say you are？（问及个人性格特点的问题也是一个常问见问题。
该问题的各种不同措辞及若干关于个人性格特点描述的常用形容词,详见2.3。
1的讲解）Sample answer for your reference:I’m always trying to be optimistic，no matter what kind of difficulty I have met with。
And I suppose I’m confident and positive, always working hard and sparing no effort to achieve my goals。
BEC中级口语讲义
ⅶ、Introduction to BP Preparation Resource * vocabulary * textbook 《Pass Cambridge Vantage》 Teamwork, Entertaining a client, Brand power, New premises, Health and safety, Business travel, Marketing disasters, Going global 是 BV 常考的商务专题。下面以 Brand power 举例说明： 1． 掌握商务词汇短语 E.g. to buy/develop/launch/sell/test/own/stretch/damage a brand E.g. brand image/leader/loyalty/name/power/stretching 2． 掌握相关商务知识 E.g. Explain why you brought one of the products. strong sense of brand loyalty reasonable price good after-sales service reliability of the product good and consistent quality user-friendly design good value for money in style 3． 掌握相关背景知识 Tesco, J Sainsbury, Asda 《Working in English》 * mock exam papers: 9 sets
ⅵ、BEC2 Grades * one overall grade * each skill counts for 25% * candidates also receive profile of performance * Preliminary: two pass grades * Vantage and Advance: three pass grades
BEC备考：BEC中级口语考试必备话题汇编
BEC备考：BEC中级口语考试必备话题汇编在bec中级口语考试中，有哪些话题是必备的呢？下面小编给大家整理出来。
BEC备考：BEC口语考试必备话题11.Mutual trust2.Full co-operation3.Pre-buildingFull co-operation among team members has a direct impact the organizational performance. When the culture of team cooperation is built up in the team members, they would render collective efforts to achieve the common objectivesand ensure a higher level of quality and workmanship.员工之间的通力合作对企业绩效有着直接影响。
当团队协作理念建立后，他们将会共同努力达到共同的目标。
并确保高水平的质量及工艺。
Mutual trust is the first secret of successful teamwork. In the teamwork, the staff function better and cope with stress more easily when they are in a trusting relationship. They will tend to share their real thoughts and communicate with each other effectively. This helps to bring out the potentials and the reliable collective cohesion among employee.一个成功团队的首要秘诀是相互信任。
BEC中级口语资料2(武大培训内部资料)
… is an indispensible part in the business field. To make it a great success/to do it well, we need to attach great importance to the following aspects.
Now, A, which topic have you chosen, A, B, or C? Would you like to talk about what you think is important
when (interlocutor states candidate’s chosen topic)?
C: what is important …? Managing change Clear objectives Communication …
Notes !
三选一，选择自己觉得简单，最熟悉，最有 把握的一个
题目下面两点是供你参考的，其实这已足够 讲满一分钟，不需要自己有另外的看法
但如果已给出的某点有生单词或觉得不好展 开，可以用自己熟悉易讲的另外一点代替
E.g. when it comes to selecting a conference centre, advanced facilities and convenient location are undoubtedly/definitely the most important.
When doing … , different people have different choices/opinions/stands/preferences. Some people say/like/choose/prefer …, but, as far as I’m concerned, … and …are the priorities.
BEC中级口试话题归纳总结
BEC中级口试话题归纳总结BEC中级口语题目及答案归纳1.The first impression is vital. We should be neatly dressed to leave a good impression on the audience.2.If you have a good sense of humor, it helps to enhance atmosphere at the presentation and the audience will become more friendly and engagingTeamwork (mutual trust, full co-operation)1. What is important when managing a project?●Encouraging team work●Keeping to schedule●Selection of the team membe rsFirstly, encouraging teamwork is very important when managing a project. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work.Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion.On top of that, selection of the participants should be also taken into consideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems.2. What is important when choosing people to work in teams?●Variety of experience●Personal qualities●Attitud eFirstly, variety of experience is very important to a teammember, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experience Secondly, personal qualities are also important. The basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills.What’s more, attitude should be also taken into account. As the old saying goes “Attitude is everythi ng”. It has a direct impact on the success or failure of the teamwork.Recruiting & SelectingWhat is important when selecting staff for promotion? (selecting new applicants for candidates)●Work- related qualities(专业素养)●Personal qualities(人品)●Current performance●ExperienceFirstly, when aiming for promotion, work-related qualities are important .These qualities include qualifications, skills and abilities which are necessary for any job.Secondly, personal qualities are important as well, such as loyalty to the company,responsibility and so on, since these can help to establish personal credibility and integrity among colleagues.On top of that, current performance is another factor to consider. Successful performance can at least demonstrate some aspect s of the staff’s ability, such as communication skills, sales experiences and so on.WHAT IS IMPORTANT WHEN…?Selecting applicants for a jobWorking experiencePersonal qualitiesI choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.WHAT IS IMPORTANT WHEN…?(常考)Preparing for a job interviewStudying the job advertisementFinding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They includestudying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plan s. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.What is important when aiming to retain good staff?What is important when aiming to reduce staff turnover?What is important when motivating staff?●Pleasing work environment●Career opportunity/development/structure(1\2\3)●Flexible working hours●Financial benefits(1\2\3)●TrainingFirstly, creating a pleasing workplace is very important when aim to retain good staff. A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.Secondly, career opportunity is also important. Employees will remain withtheir employer if career opportunities are presented. Career plans for those who what to upward in the company undoubtedly improve morale and boost engagement. (This can lead to some motivational values and enhance employees’ fulfillment.) On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.Financial benefits are also important. Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook).Besides, training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.What is important when aiming to improve career prospects?●Reading business articles●Learning a foreign l anguage●TrainingFirstly, reading business articles is very important when trying to improve career prospects. This is a good way for you to keep up with the latest development in related field which may give you a clue of what to do next.Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globalization economy and the wide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needsfrom different jobs.Conference and PresentationWhat is important when organizing a conference?(Presentation)●Conference speakers●Venue/Location●Topics covered●Facilities needed●Audience●Practicing beforehandFirstly, I think conference speakers are a very important factor to consider. If they arewell-known people knowing a lot about a particular field ,or come from big multinationals, the conference/presentation will be likely to be informative and you may benefit a lot from it.(A good presenter knows what his audience want and is able to demonstrate (speak) in a clear, accurate and honest way to grab their attention and to raise their interest.)Secondly, location is also important. If the conference is held in a place with beautiful surroundings, more people will go and it’s good for you to do s ome useful networking. (Help you free from nervousness)On top of that, topics covered should be taken into account. To ensure all the audience can really benefit from the conference, what the speakers talk about ought to be something that the participants are interested in and relates to their work To ensure the success of the presentation,some facilities are needed, such as OHP, microphone and PowerPoint that work. They can help to make details more clearly expressed and the presentation more impressive to the audience.The audience is also very important. Their participation and interaction can be helpful to the success to the presentation. It has to be decided first who is the target audience and then according to the result, send out the invitation letters to the right people before the presentation.What do you think is important when planning a career?●Qualifications●Future trends●InterestFirstly, it’s important to consider qu alifications, since qualifications, to some extent, means relevant education, knowledge and ability, which are essential to the development and success of your career in the future. With qualifications, it will be easier for you to be accepted and acknowledge by others.Secondly, it’s also important to consider future trends. Following future trends will keep you up with the times and bring you more chances. Persuing a career with good future trends is undoubtedly more promising.Furthermore, personal interest should be also taken into account. Interest will bring along active attitude, thus making it easier to overcome work stress.Marketing1、Advertisement2、Packaging包装3、Setting pricesWhat is important when dealing with competition?●Pricing polices●Advertising strategies●QualityWhat is important when aiming to reach new markets?●Market research /Target market( the first step before the company gets into the market.)●Pricing●AdvertisingFirstly, market research is important when aiming to reach new markets.By carrying out market research, a company can get such information as whether there’s a market for a new product, and what are custom ers’ needs and tastes for new product. Thus, the new product will sell well when it is launched into the market.On top of that, pricing should be also taken into account. In order to capture a large market share, you must set a price lower than your competitors. If you fixed the price higher than your rivals without higher quality, you might soon find yourself in an unfavorable situation.(The fundamental task for a company is to make its products and itself know to the public. There are several ways to achieve this, advertising is the most important one.)What is important when advertising a new product?●Cost●Media●Target consumersFirst, cost is very important when advertising a new product. Without money, there can be no mentioning of training at all. The costs of advertisement should be calculated carefully and reasonably..The mount of advertising budget determines the scale and period of advertisement.Secondly, media is also important. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals’ and convince theconsumers that their products would be the right choice.Thirdly, target consumers should be taken into consideration. For instance, bill board will likely be an important element for the target market that has a limited number of potential customers, while TV comerWhat is important when setting prices for new products?●Cost●Demand●Competition(competitors’ prices)The first thing we must take into account is costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Otherwise, the company will make a loss.Secondly, demand is also important. Consumer demand for the product clearly affects the price that can be charged. When demand is strong, we can set high prices, when demand is weak, we can set low prices.Besides, competition should be taken into account. If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.(The company is supposed to consider the prices set by its competitors.(Last but not least, if a company wants its new products to be competitive, it must take competition into consideration. It must set the prices equal to or lower than its competition.) What is important when packaging?●image●production process●convenienceFirst of all, when packaging, it’s very important to choosethe color, shape and design that convey the high-quality image to our customers. With special appearance, it helps make the product distinct from others and attract consumers’ attention Second, production process is also important, the product will be handled for many times during its production process, so the packaging material we use should be strong enough to resist any damage.(we should also consider the transit process so that the package we design will protect the product against spoilage.Apart from this two aspects, it’s also of great importance to offer consumers convenience. Packaging should be designed in such as way to make it easier for customers to open the container and use the product.●What do you think is the basic objective underlying all promotion?I think it’s to provide information. Companies want to tell customers about t hemselves as well as what products are available, where they can be purchased, and for what prices.●What do you think are the promotional alternatives?They are advertising, sales promotion, personal selling, and publicityDelegationEntertaining Clients招待客户●Do you think it’s necessary for a company to establish a good long-term relationshipwith its clients?Yes. A good long-term business relationship with clients means better understanding and greater trust between you and your clients. That will definitely help retain clients.Location and Relocation●What is important when relocation a business?●What is important when choosing retail premises to rent?Local workforce availableLocation of site (transportation)Length of contractDemand for products or servicesLabor costsCompetitionFirstly,Secondly, location of site is very important. You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electrici ty, water, gas and other supporting energy, whether it’s convenient for staff to go to work.Furthermore, length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.Competition is another factor to consider. You shouldn’t locate in a place where there are already a lot of firms. Competiti on will severely affect a company’s revenue.DiscussionTrade fairWhat is important when exhibiting at trade fair?参加展销会需考虑哪些要点●Quality of display●Staff selectedFirstly, when exhibiting at trade fair, quality of display is very important. The quality of the display will affect the public image of the company. Therefore you should make sure that what you display should be of high quality and show the best of yourproducts.Secondly, it is also important to select the right staff. There have to be people who are informative and have excellent communicative skills so as to answer any kind of questions produced by potential customers.All this is impossible without careful planning. So you have to plan in advance to make your display a complete success.What is important when planning the layout of a stand at trade fair?展销会展位布置需考虑哪些要点？●Attractiveness●Security of exhibits●Space arrangementFirstly, attractiveness is very important when planning the stand layout. In order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible.Secondly, security of exhibits is also important. No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits. So make sure your exhibits are placed in safe way to avoid any potential dangers.On top of that, space arrangement should be also taken into consideration.For instance, there should be area for demonstrating your products as well as for discussion with visitors.Entertaining Clients（organize outdoor activities户外活动、商务活动）●Arrange a meeting(travelling and accommodation arrangement,information ,travelling) give presentation●How important is it for a company to have regular meetings?Very important. It is an effective way to collect ideas and to communicate. Also, it keeps employees well-informed with the latest developments of the company●Video conferencing●Training(seminar/program) for new staff(students/appraisal\measure/evaluate1.offer a training on sth. for sb. It’s certainl y a good chance to improve-----Training is to the mutual interest of both the individual and the companyThe growth of the company depends on the development of its staff.2.focus on issues/topics like XXXX, which are important when holding a training program3.I am with you here./You bet./I couldn’t agree with you more. This aims to ---Besides that,------------It’s a very good idea.So that leads to the next item-----谈论如何做，以及这种做法的意义。
BEC商务英语中级考试口语归纳整理
BEC商务英语中级考试口语归纳整理Part1拖时间技巧well,in my opinionSorry，could you repeat it again?Pat2开头技巧1.When it comes to Ving……The first thing we should consider is the+/+plays a very important2.In addition to(1)++should also be taken into consideration.3.What's more,in my opinion,++is also a very important factor when you……Part3表示赞同Absolutely!I m quite here with uyou are right,it's a very good ideaI can not agree more.Yea,as I was saying……正如我刚才说的表示抱歉I m sorry to hear that……积累句型In my opinion,it is essential that company should ofter training program……It's necessary for our company toI suggest thatWe should also consider/sth should be taken into consideration 1.can.so that,can/will……Company can offer/introduce/provide/offer/set up/establish/ attach great importance topay attention to(flexitime/flexible working hours)so that/in this way……employees will feel less stressed and happier both at work and at homeEmployees can retain a healthy balance between work and life There's less conflict between work and home life2.总结whichHelps/encourages/enables/motivate employees to achieve Which enhances/improve/promote(efficiency)（skills），which contributes to、3.If……sb.will/canIf team members develop a strong awareness of cooperation They wll understand each other's capabilities and limitation Make collective efforts to achieve the common obj ectives/goals and ensure a higher level of work efficiency.4.When……they will/canWith necessary skills,they can deal with the routine work more effectively词组总结主语(our)company Interviewer/recruiting department公司运作与管理Timely communication及时沟通Group Decision making集体决策Mutual trus共同信任full cooperation通力合作time management 时间管理Have a direct impact on the success and failure of the team 对于团队成功与否有直接影响激动员工的做法((motivation)offer extra allowance提供额外津贴[benefit packageset up benefit system建立福利制度{rewarding system) introduce bonus scheme引进福利金项目Introduce more benefit programmes引进更多福利项目Introduce Flexitime/flexible working hours弹性工作时间Flexible benefit programmes like childcare儿童托管Create a pleasant working environment创造和谐工作环境Provide exercise facilities to enhance employees'heam提供锻炼设施增强体质Provide training programmes/session提供培训offer employees opportunity for promotion/promotehigh-potential staff……when employeesget promoted金句Have a better understanding o更好地了解Have a better working performance有更好的工作表现Have a bad influence on company developmentShare a trusting relationship相互信任Feel free to express their views自由表达观点Understand each other's capabilities and limitations了解对方的能力与不足Communicate with each other timely/effectively及时沟通/有效沟通Bring out potentials and creativity of individual激发潜能和个人创造力Make collective effort to achieve the common goals共同努力达到公司目标Ensure high level of working efficiency确保工作高效cooperate with each other more effectively合作得更有效率Balance work and daily life平衡工作与家庭Manage time better更好管理时间Become more organized and feel ease with routine work变得有序且轻松应对日常工作Better ad ust to work pressure更好话应工作压力Strive for long-term prospects and growth力争长远发展Have/undertake the social responsibility to protect the environment承担社会责任保护环境Minimize waste in operations减少浪费Will Pay of获得回报团队合作Teammates队友Well,I think it is a good idea that.Yes,we need to figure out the focus ofYes,I quite agree with youWhen team members are motivated,they can give good pertormance in workNurture team dynamics培养团队活力Drive team success引导团队胜利Form an effective team建立有效率的团队develop employees' motivationimprove communication within the team提高团队沟通Develop strong awareness of cooperation养强烈的合作意识怎样增强团队精神(Promote team spirit）Provide team building games团队建设游戏outdoor activities raft ing/rock climbingOffer training programmes on team building提供团队建设培训Revitalize morale激发士气increase productivity/enable employees to be more productive 增加产量人力资源管理招聘interviewer/candidate/applicantapply for a job/position as申请职位interviewing skills试技能career development职业发展personal quality个人品质The ability to think objectively客观思考的能力招聘广告内容location/name address/telephone/family members time-consuming耗时的company reputaton公司名声affect the satisfaction of影响满意度appraise and improve performance评估和提升员工表现Attach great importance to/pay attention to重视deal with ditterent people和不同的人打交道处理raise questions提出问题招璃员工考虑什么Previous experience经验Job-related skills工作相关技能qualification资质Personality tst like to be challenged/optimistic/solve problem independentlyEducational background教育背景applicants who are well educated is preferableCompetitive wages/high salary招聘启示内容/要求总:The advertisement should be well-designed and cover the general information of our companyon such as time/address/contact details1.Get information of the applicant's family status家庭状况2.Have experience in association with people fromvarious/different backgrounds和不同的人打交道的经验3.The description of applicant's qualification咨询描述4Career needs of the applicants职业要求5specitic salary确切工资basic salary基本工资广告招聘ob advertisement Advertise the post广告招聘Nowadays,advertising is one of the most common methods of attracting applicants招聘方法to fill the job vacancy填补职位空缺1有影响力的当地报纸we can put an job advertisement in the Influential local newspaper or on theinternet/Advertise the job vacancy in the newspaper and magazineone of most effective way of finding approprate candidate recruiting right people2网络招聘esign a recruiting website and advertise the job on the intemet3.business card4代理公司帮助selecting staff is difficult and time-consuming and our manager lack the skills of findingthe right people so ask a recruitment agency company to do the recruitment job for usbe suitable for/be interested inAttract new staff/qualified staf吸引新员工有资历的员工Like to work in a company with good reputation在声誉好的公司工作Form a reliable company image建立可靠的企业形象Company with good reputation usually has good management systems and the space/opportunity forpositon promotion好的管理模式和吾升空间机会Publication出版物applicants申请人Advertisement广告company image公司形象Fill the vacancy填补空位Attract ideal applicant吸引理想员工It is also important to consider advertising fee/costBe around the company s budget在预算之间Newspaper is the most cheapest way of reaching large numbers of readersThe money we invest will surely pay o"投资青定会取得回报publicize our company宣传公司人员流失Reduce staff turnover/keep staff turnover low减少员工流失Career development职业发展talents人Practice惯例业务实践retain留住recruit the best employees Recruit the right/appropriate sta招聘合适的员工It is time for us toto lace the problem and solve the problem, or we will lose more talents and sufferQuit for individual reasons,such as problem concerning family, career growth,space for promotion减少人才流失方法make constructive suggestion建设性意见1.promote high-potential managerial staffs to higher position. 2Hire staff members who are a good match for the positon3Target at the ideal candidates以理想应聘者为目标Ensure candidate's skills match the job确保候诜人4.It is better tor to find out why the candidate left the previous/last job市场营销In order to beat the competitors打败竞争对手Attract existing and potential customers吸引现有和潜在客户Boot the sales of the product增加该商品的销量市场营销的方法1做市场调查dovconduct market research/survey-Aim at target market/potential customers对准市场在客户-identity target customersImprove customer satisfaction顾客满意度2定价pricing strategy/set pnces…reasonable/affordable/competitive/moderatereasonable and competitive价格合理有克争力so that our potential will be more willing to buy our3.online marketing网上广告internet advertisingpublicize product by the intemet宣传产品attract online customers网上顾客4.搞促销carry out sales promotion/promotional activities launch a promotion activity促销provide after-sales service increase customer satisfaction 顾客/enhance brand awareness企业5Launch an advertising campaign打广告6.Free samples免费样品leaflet传单loyalty scheme忠实顾客项目trade show展会。
新东方bec中级口语讲义
BEC口语讲义Part 1 Interview:Sample ScenariosInterlocuter: Good morning. My name is X, and this is my colleague, Y. And your names are A and B?A: Yeah.B: Yeah.I: Thank you. Now, first of all, we‘d like to know something about each of you. Ms A, can you tell me a bit about yourself.A.My pleasure. As you know, my name is A. I‘m from Jiangsu Province. I‘m nowstudying in OO University. And I‘m majoring in international trade there.I: Thank you. Ms A. Now Ms B, can you tell me something about your ambitions?B: Yes, I am now a student with OO University majoring in business administration.I hope I can get my MBA and join a world famous multinational company. And after I have had enough experience, I am going to start a company of my own.I: Thank you, Ms B. And Ms A, could you tell me about your ambitions?A: A big question for me indeed. I‘ve never thought about it, but I bet I‘ll work towards a CEO of a big multinational corporation. That‘s my goal in life. And that‘s why I am spending so much time on English, business English in particular..I: Mr. A, you say you‘re spending a lot of time on business English. Do you think business English is difficult to learn?A: Not exactly, though it may be difficult at the initial stage. The thing is that you need to have some business knowledge before you start to learn business English.I: How about you, Ms B? Is it difficult for you?B: Not really. You know, I like English very much, and my major is business administration. So I have always found business English very interesting.* * * *I: Good morning, my name is X, and this is my colleague, Y. And your names are A and B?A: Yeah.B: Yes.I: Thank you. Now, first of all, we‘d like to know something about each of you. Miss A, can you tell me something about your work?A: My pleasure. I‘m working with APC Inc., which is a US-based company. I have worked there for three years on the international marketing side. I must say that it is a very interesting job. I love my job.I: Thank you, Miss A. Now Miss B, can you tell me about your activities outside college?B: Well, I do a lot of interesting things in my spare time. I often go shopping on weekends，something most of the young ladies like me do that in their spare time. And I have worked part time for several big companies. I think, by doing that, I can have some hands-on experience in business. That‘s very important for my future career.I: Thank you, Miss B. And you Miss A, can you tell me about your hometown?A: Hmm…well, my hometown is Nantong. It lies at the mouth of Yangtze River, the longest in China. It has a population of 5 million. There‘s quite some places of historical interests there. And the economy there is growing fast in my hometown. The friendly environment has attracted a lot of investment from overseas.I: Miss B, you said you‘d worked for several companies on a part time basis. Is there any other reason for you to work there apart from obtaining some work experience? B: Yeah. Obviously I can make some extra money from that. You know, my mother is now retrenched. It‘s really not easy for my parents to support me. And I don‘t want to be too heavy a burden for them.I: How about you, Miss A? Are you a part time by any chance?A: Oh, yes. But I don‘t work for companies. I teach several private students. I think teaching is a very interesting job, especially when I see my students are making progress. And just as Miss B said, money is an important consideration for me. So I teach for entertainment as well as for cash.Other possible questions:Life:What‘s your name? Where are you from? Do you think the place you are living in is an ideal place for living? Where do you like to live, in the city or in the countryside? Do you live near here? How did you come here?Work: Where do you work? What kind of work do you like? Who do you work for? What do you like best about your work? What do you think of your present job? What do you think of working at home? Do you like your boss? What kind of boss do you like best?Study: Where do you study? What kind of subjects do you like best? Do you like your school? How do you like exams at school?Hobbies: What do you often go shopping for? Do you like sports? What kind of sports do you like best? Do you think football is more popular in China than before? What are you hobbies? What kind of extracurricular activities do you like best? Why are you interested in golf?* * * *Part 2 Mini-presentation: (1 min preparation, 1 min talk)The structure of a good mini-presentation:I.Introduction: one or two sentences. No need to be very long.There are two ways of starting the question in BEC III ―how to…‘ and ‗the importance of…‘，and BEC II questions always start with ‗what is important when doing something‘So, for ‗how to…‘, you can always start with ‗Well, when it comes to xxing…, quite a number of things can be done.‘or ‗Well, as is known to all, it is very important to…The question is of course – how?‘For ‗ the importance of…‘, you can start with ‗Well, in my view, you should not underestimate the importance of …‘ or ‗Well, as is known to all, it is very important to…The question is of course –why?‘For BEC II, you can start with ‗Well, when it comes to xxing…, several vital factors must be taken into account. ‗ or ‗Well, as we all know, many factors must be considered when…, the questions is of course – which ones?‘Basically, ‗how to…‘ asks about methods, ‗the importance of…‘ asks about benefits, and ‘what is important when…‘ asks about factors to consider.II. Main body: 1st point + development sentences2nd point + development sentences(3rd , 4th points + development sentences) ……During the preparation, you should think of at least two points, in the form of key words or key phrases. Then you make a sentence using the each key word or phrase.There are four common ways to construct a development sentence：1.Explanation of the point : In this way, To put it another way, In other words, That is tosay, …so to speak, …let‘s say2.Stating Reasons : As a result, As a consequence, Consequently, Therefore, Due to, Thanks to,On account of3.Giving Examples: Say, For instance, For example, As a good example, By way of example4.Negative hypothesis : If…notBeginning: First of all, To begin with, For one thing, At the first stage, Initially, The company will begin by…Transition: And, And of course, Then, Besides, On the other hand, But more than that, Not only that, Apart from that, And an other thing, On top of that, What‘s more, Beyond those, But most importantly, But above all, Last but not least, Once…, Having (done)…III. Recapitulation or Conclusion: one or two sentences.All in all, In short, In a word, In brief, To summarise, To sum up, To recap, In conclusion, On the whole, Altogether, In a nutshell, To cut a long story shortYou can use the pattern ‗While there are also other considerations in… I believe the factors mentioned above are the most significant ones. ‗for ‗how to…‘ and ‗what is important…‘ questions. For ‗the importance of…‘, you can use ‗While there are also other arguments why… I believe thereasons mentioned above are the most significant ones. ‗* * * *Sample Mini-presentations:A. III-1. Career Development: how to fill a key vacancyWhen it comes to filling a key vacancy, a company will usually follow the same standard procedure. (开题)It will begin by producing an accurate job description of what it would like the successful candidate to do. （要点1，关键词job description）From this, it can then produce a profile of this ideal candidate, which is a list of skills, experience, attributes and so on. （发展1，解释）Having produced this profile, the company must then decide on the best recruitment method to capture a candidate with this profile. （要点2，关键词recruitment method）This might be an internal advertisement or an external advertisement in a newspaper, on the Internet say, even an agency or perhaps a headhunter. （发展2，例子）Having decided on the best recruitment method, the advertisements are then placed or the headhunter contacted and a list of candidates will be then drawn up to be put through t he company‘s recruitment processes. （要点3，关键词recruitment processes）This might be interviews, psychometric tests or even hand-writing analysis. （发展3，例子）This will then produce the ideal candidate for the company.The company will then have to negotiate terms with this candidate （要点4，关键词negotiate terms）and, hopefully, this will result in terms which are both affordable for the company and attractive enough to get the candidate they want. （发展4，解释）Even though different companies vary somewhat in their efforts to fill open posts, the steps mentioned above are very much the norm rather than the exception in any industry. （结论）B. III-11. Recruitment: the importance of having a good CVWell, in my opinion, you should never underestimate the importance of having a good CV. (开题)To begin with, in the majority of cases, your CV is the employer‘s first impression of you. （要点1，关键词first impression）Your first chance to impress your potential employer, let‘s say. （发展1，解释）As you should remember to your advantage, yo u‘ve got only 30 seconds to leave a positive impression on someone, whether he is a customer or a potential employer. （发展1，解释）But more than that, your CV also showcases your essential skills in order to compete in today‘s job market. （要点2，关键词skills）In other words, it provides an illustration of your skills to organize, summarize, prioritize and present information effectively, say, as well as your linguistic and communicative abilities. （发展2，解释）But above all, a CV, by its very nature, also indicates how your qualification and experience match your employer‘s requirements. （要点3，关键词qualification and experience）In this way, your prospective boss will be able to reach a sound decision on your suitability for the position. （发展3，解释）Even though employers these days use a variety of selection techniques, such as analyzing your handwriting or psychometric tests, a good CV is still the single most important part of any application. （结论）C. II-13. What is important when choosing a new supplier? Prices and discounts, ReputationWell, when it comes to choosing a new supplier, several vital factors must be taken into account.To begin with, I think we must consider the price of goods first. We can compare the prices offered by different suppliers and choose the one which is more reasonable. Because only if we get the supply at lower price can we make profits. Of course, it would be even better if the supplier can offer discounts to regular clients.Another point we should also consider is the location of the su pplier. We‘d better choose one who is not too far away from us. If the supplier is too far away, that will most likely increase the cost of transportation.Besides, it‘s also very important to consider whether the supplier is reliable. We would never choo se those who always deliver their goods late or those who can‘t ensure the quality of goods. Because late delivery may bring heavy loss to us, and quality is the lifeline of any business. Otherwise we may lose our own clients. So in this aspect, we must not make any concessions, and lower prices cannot be a valid mitigating factor.While there are also other considerations in choosing a supplier, such as reputation, means of payment, after-sales service, I believe the factors mentioned above are the most indispensable ones.D. II-36. What is important when choosing business premises to rent? Location, Length of contractWell, as we all know, many factors must be considered when choosing business premises to rent, the questions is of course – which ones?From my point of view, we should first take the location into consideration. Some companies choose to locate in office blocks downtown; some would like to be near the largest concentrations of their target customers. It depends largely upon the type of the company in question. Companies that provide services must be located within easy access. So they usually choose those places where there is convenient transportation.Another important facet to consider is the size of the premises. Nowadays, more and more large companies prefer an open, spacious working floor which allows colleagues to communicate and interact freely. Of course, a small company would not rent the whole floor. That will be a waste of space and an unnecessary cost burden.Last but not least, the length of contract should not be neglected. A fixed-term contract islegally binding and can only serve to make your situation worse in times of recession. Whenever possible, flexible contract arrangement should be preferred.While there are also other considerations in choosing business premises, such as rent and facilities, I believe the factors mentioned above are the most indispensable ones.E. III-7. Career Development: The importance of acquiring a range of skills throughout your careerWell, as is known to all, it is very important for a person to acquire a range of skills in the course of his career. The question is of course – why?When he has a range of skills, first of all, he is obviously more competitive than those who don‘t and therefore has better chances of surviving a downturn. To put it another way, companies are likely to retain highly skilled staff members even when mass layoff is inevitable.And that‘s not the only benefit. A person with a range of skills is more likely t o work his way to the top of the corporate ladder. In most companies, whether or not you have the appropriate skills is a relevant criterion for promotion.On the other hand, it will also be easier for a skilled employee to find a job outside his own company if he is not satisfied with his present job. In this way, acquiring a variety of skills in one‘s career offers more professional mobility.So, when all the benefits are taken into account, no wonder acquisition of skills is taken so seriously nowadays.F. III-8. Career Planning: how to assess the career opportunities provided by different types of companiesWell, when it comes to assessing different career opportunities, several vital factors must be taken into account.First of all, the type of company should be taken into consideration. Different types of firms have their own benefits and challenges. In a multinational company., say, you can learn international business management and culture, and as an icing on the cake, you may have more opportunities to travel abroad. However, English is the working language in multinationals. You have to be very good at English to work there. So state-owned companies may better suit some people.Salary should be another important consideration. As everyone knows, multinational companies usually offer higher salaries. But if you have just graduated from college, you shouldn‘t be too concerned about that. As a new hand, it‘s more important to gain more experience through working rather than earn quick money.After salary, we should not ignore other financial rewards in the form of fringe benefits. Some companies offer housing allowance, car allowance, children‘s education allowance in addition to salaries. Still others provide staff with free health club and cafeteria. And high tech firms often supplement salaries with stock options.Although there are also other considerations in assessing different careeropportunities, such as training, location, and good colleagues, I believe the factors mentioned above are the most indispensable ones.G. III-31. Human Resources: how to select the right staff for promotionWell, as is known to all, it is very important to select the right staff for promotion. The question is of course – how?For one thing, qualification definitely counts a great deal. A good qualification, especially an advanced degree, normally indicates high aptitude and a wide range of knowledge and skills. Even though we often hear clichés like ‗But degrees don‘t mean everything‘, in the real world, qualification actually means a lot.That said, there ARE certain skills and knowledge, or what we call flair, that come only from long-time hands-on experience. So it is only natural that the next thing to consider should be experience. Only by accumulating enough experience can an employee be totally at ease with his duties. Besides, experience can also tell us about his performance, track record, and leadership potential.Well, last but not least, personality should also be a factor in any staffing decision. Different positions require different personal qualities. The highest virtues for an engineer engaged in R & D, for instance, would be meticulousness and creativity. Yet for a sales manager, being energetic and outgoing is much more important because sales managers have to leave a good first impression upon their clients. But for any position, hard-working people are always welcome.So to recap, qualification, experience and personality are the three promotion criteria that we all need to keep in mind.H. III-62. Product Promotion: how to promote an imported brandWith so many people these days making a conscious decision to buy domestic products, the pressure on those companies wishing to promote imported brands is greater than ever before.Initially, a company needs to show how their product is superior to the local equivalents. Maybe it‘s better quality; maybe it‘s more stylish; maybe it‘s better image. Anyway, a company needs to show customers the benefits of being more adventurous in their buying decisions, in order to encourage them to move away from the home brands they currently use.Well, beyond that, if you market a product as something exotic or unusual, say, you‘re bound to attract new clients. As you may also have expe rienced, most people have a strong craving for things novel and unfamiliar. Of course, when the sense of curiosity wears off, such a strategy will usually fall short of expectations.Last but not least, cultural stereotypes are also a powerful selling tool. A cosmetics range associated with French chic, for example, is sure to attract customers. And if people are looking to buy a reliable car, there‘s no better label than ‗made inGermany‘. These national associations can also be exploited at the point o f sale. Playing French music in supermarkets, for example, is proven to improve the sales of French wine.All in all, if you want to successfully promote an imported brand, you need to give your customers a good reason to try something a little bit more exciting than their own home brands.I. III-70. Advertising: the importance of stereotypes in advertisingWell, I‘m very much convinced that you should never underestimate the importance of stereotypes in advertising.First of all, a stereotype is something enduring and easily identifiable to a whole national group. When an Asian audience see Eiffel Tower in an ad, they instantly conjure up the romantic image of Paris at night. And with that in mind, any product associated with French chic, say, cosmetics, perfume, and fashion, will become an easy sell. As another example, the German Audi designers in white lab coats are obviously obsessed with perfection. And so we can guarantee that any product we buy from them is going to be designed to perfection the moment we see this ad.What‘s more, stereotypes can make us feel good about our own value systems or customs. An ad targeted at a British audience might pit a refined Londoner against a brash New Yorker and that‘ll give the impression that the product we‘r e selling is obviously full of taste and discretion. And in this way, stereotypes reinforce the positive qualities in the minds of the viewers.And lastly, stereotypes make good comedy because everybody wants to laugh at other countries and people who are different. A fictitious aboriginal tribe once served as the backdrop for a celebrated cell phone ad. The contrast between the modern and the primitive kept the audience in stitches. And of course, if they‘ve had a laugh, they‘re more likely to remember the advert.So to sum up, stereotypes are useful to advertisers because they‘re basically a shorthand. You‘ve got thirty seconds to get your main selling point across. And with a stereotype you can do that in two.J. III-84. Marketing: the importance of packaging products appropriately In recent years, numerous factors have made packaging an important marketing tool.Increased competition and clutter on retail store shelves means that packages now must perform many sales tasks -- from attracting attention, to describing the product, to making the sale. Among these, the first one is undoubtedly the most crucial function. Companies are realizing the power of good packaging to create instant consumer recognition of the company or brand. Nowadays, in an average supermarket, which stocks 15,000 to 17,000 items, the typical shopper passes by some 300 items per minute, and 53 percent of all purchases are made on impulse. In this highly competitive environment, the package may be the seller‘s last chance to influence buyers. It becomes a ―five-second commercial‖. The renowned Campbell Soup Company, say, estimates that the average shopper sees its familiar red and white can 76 times a year, creating the equivalent of$26 million worth of advertising. However, everyone‘s favorite success story on packaging involves the ubiquitous red Coke can. Marketers everywhere have emulated but rarely equaled the marketing power of its simple design. More recently, the picture of a smiling Tiger Woods, the golf guru, appears on the boxes of a certain brand of cereals, apparently to convey an image of fitness, energy, and vitality. The effort has not been wasted – its sales tripled in one year.In brief, while good packaging can serve many practical purposes, it is with its utility in effective product promotion that marketers are primarily concerned.K. III-87. Customer Relations: how to maintain customer interest in a company’s products Well, as is known to all, it is very important for a company to maintain customer interest in their products. The question is of course – how?I think there are several ways to do that. For one thing, we should always make sure that we provide our customers with quality goods and quality after-sales service, as these two aspects are indisputably the lifeline of any business. Continuous new product development and innovation in service are also necessary in reinforcing and expanding customer base.Apart from that, enough emphasis should be laid on the feedback from our customers. If necessary, prompt action should be taken to take care of their needs and demands.Finally, if possible we should provide some incentives to repeat customers. For example, we can grant a certain rebate to them if their purchases reach a certain amount. And offering coupons and free delivery to customers are also effective and feasible methods.All in all, we should try our utmost to keep our customers satisfied and fulfill their expectations. Only by doing so can we maintain clients‘ interest in our products.L. III-113. Production Development: the importance of R & D to a company To illustrate the importance of research and development to some firms, the level of annual investment in research and development by the top ten listed corporations in the States can serve as a telling indicator: each of these firms typically spends more than $1 billion on research and development per year. The question is, why?First of all, firms invest funds in research and development primarily in order to design new products. F or instance, Procter and Gamble‘s R & D resulted in its two-in-one shampoo and conditioner technology. This new technology has been used in its famous Pantene, Head & Shoulders products, which now enjoy a significant market share in various countries.On the other hand, companies also use R & D to improve the products they already produce. Again, Procter and Gamble has improved the technology of Tide detergent more than seventy times. And not surprisingly, Tide is now the leading detergent in North America.What‘s more, R & D can allow one firm a huge competitive advantage and therefore improve revenue streams dramatically. For example, Pfizer, one of the pharmaceutical titans, has successfully obtained patents for such best selling drugs as Benadryl, Listerine and Viagra. In other words, Pfizer now has the monopoly in these lucrative drugs. This ‗license to print money‘ comes directly from Pfizer‘s R & D activities.In short, firms that spend money on R & D have found to their delight that the benefits almost always exceed the expenses.M. III-130. Health and Safety: the importance of a safe working environment for maintaining staff moraleFirms that create a safe working environment not only prevent injuries but improve the morale of their employees as well. I feel strongly that this is something indispensable for any company.First of all, a safe working environment offers peace of mind to staff members and therefore can significantly motivate staff to enhance a firm‘s productivity. As a result, m any leading firms, such as Intel and GE, now identify workplace safety as one of their main goals. Not surprisingly, these are some of the best performing firms anywhere in the world.What‘s more, a safe environment can reduce the occurrence of workplace a ccidents, which are usually a source of staff dissatisfaction and low trust in the management. Taking safety measures can enhance staff loyalty and, in turn, moral. For instance, Levi Strauss and Co. imposes safety guidelines not only in its US facilities but also in Asian factories where some of its clothes are made. Starbucks, meanwhile, has developed a code of conduct in an attempt to improve the quality of life in coffee-producing countries, in an effort to buck against sweatshop-like working conditions. These two companies have been rated highly by their employees.In short, if you want to boost morale among your staff, or to put it in plain words, if you want to see enthusiasm, confidence, or loyalty in your workforce, then safety should have your prior attention.N. III-137. International Business: the importance of a global presence for a company With more mergers and acquisitions than ever before, I think it‘s becoming quite clear that a company in the future will need to have a global presence in order to compete in tomorrow‘s market place. This presence can give a company many competitive advantages.To begin with, say, it can give access to local market knowledge, which can help avoid some very, very expensive mistakes on account of cultural conflicts. The Matsushita Firm of Japan learned this at a price, when they, without knowing the negative connotations of the word in the US, first launched their products under the brand name of ―National‘. Only when they switched to ‗Panasonic‘ did the fla t sale become brisk.On top of that, a global presence can spread the risk of doing business. As the saying goes: Don‘t put all your eggs in one basket. If a company sells to more than one market, it can survive a downturn in any one of those markets, tha t‘s something for sure.And if a company becomes truly global, the size of the company means it can realize economies of scale, say, in advertising or distribution or shipping. It can also move its production from country to country and take advantage of the best conditions at any given time.So I think, all in all, when these things are taken into consideration, it‘s quite clear that any company not looking to establish a global presence in the future may not have a future at all.O. III-138. Business Ethics: how to encourage ethical behaviour from employees Figures show that more and more companies are now reporting their ethical performance and it‘s clear, I think, that companies now have to address the issue of ensuring ethical behaviour amongst their staff. The question is of course – how?To begin with, awareness is key. And in order to promote awareness for ethics, the company needs to put ethics high on the training and staff development agenda. The HR department, say, can sponsor some workshops or seminars on business ethics, or even invite some external experts for this purpose.Once these procedures are in place, the company then needs to spell out an official code of ethical practice and ensure that all employees have access to it and can understand it easily. The company then needs to implement an effective and anonymous system of reporting any breaches of this code. Some companies even benchmark their ethical practices against those of industry leaders and see how they‘re doing.I suppose it‘s also vital that companies ensure that their senior managers set a good example, ‗walk and talk‘ so to speak. If they don‘t behave ethically why should staff?All in all, whatever measures a company adopts, it needs to make staff understand why ethics is important not just to the company but also to themselves as well.* * * *BEC II Part 2 questions:Career 职业题1.What is important when looking for a new job? Location, Salary, Good colleaguesSee C, F--Last but not least, good colleagues are not a minor consideration either. As we all know,。
剑桥商务英语资料大全-BEC中级口试全真试题必备学习
BEC中级口试全真试题 Part IPhase II: Good morning/afternoon. I’m … and this is my colleague …. S/he’s just going to listen to us. Could I have your mark sheets, please? (To A) What’s your name? Where are you from? A:回答I: Thank you. (To B) And you? B:回答I: Thanks. Do you work or are you a student, B? B: 回答I: (What do you do? What do you study?) B:回答I: What about you, A? (What do you do? What do you study?) A: 回答I: What do you like most about your job/studies, A? A:回答I: (Why?) A:回答I: What about you, B? B:回答Phase II1I: A, which specific skills will you need most in your career? (Why?) A:回答I: How about you, B? (Why?) B:回答I: B, what qualities does a good employee need to have? (Why?) B:回答I: What do you think, A? A:回答I: A, to what extent is it possible to train people in interpersonal skills? (Why/Why not?) A:回答I: B, which special qualities do you think managers need to have? (Why?) B:回答2.I: Do you find the internet useful for your work/studies, A? (Why/Why not?) A:回答I: How about you, B? (Why/Why not?) B:回答I: Do you think the internet will become more widely used by companies in the future, B? (Why/Why not?)B:回答I: What do you think, A? A:回答I: Do you think that the internet is an effective channel for marketing a company’s products, A? (Why/Why not?) A:回答I: Do you think other forms of advertising will continue to be more important than the internet, B? (Why/Why not?) B:回答3.I: How ambitious are you for your career, A? (Why/Why not?) A:回答I: How about you, B? (Why/Why not?) B:回答I: Do you think you are or would be a good manager, B? (Why/Why not?) B:回答I: A, what do you think? (Why/Why not?) A:回答I: Would you rather be a manager in a small company or a large corporation, A? (Why) A:回答I: Would you like to be the head of your own business, B? (Why/Why not?) B:回答4.I: How do you feel about being away from home on business, A? (Why) A:回答I: What about you, B? (Why?) B:回答I: Do you think all hotels should provide special facilities for business people, B? (Why/Why not?) B:回答I: How about you, A? What do you think? (Why/Why not?) A:回答I: Do you think it is an advantage to stay in a large international hotel rather than a small hotel when on business, A? (Why/Why not?) A:回答I: Do you prefer to stay in a hotel on your own or with colleagues, B? (Why?) B:回答5.I: How important is it to you to have flexible working hours, A? (Why/Why not?) A:回答I: What about you, B? (Why/Why not?) B:回答I: Do you think that companies should control the number of extra hours staff work, B?(Why/Why not?) B:回答I: How about you, A? What do you think? (Why/Why not?) A:回答I: Do you work more effectively at certain times of the day, A? (Why/Why not?) A:回答I: Do you work faster when you have to meet a deadline, B? (Why/Why not?)6.I: Are you influenced by company logos when you choose services or products, A? (Why/Why not?)A:回答I: What about you, B? (Why/Why not?) B:回答I: What kinds of popular events or personalities do you think companies should be involved in sponsoring, B? (Why?) B:回答I: What are you, A? What do you think? (Why?) A:回答I: Do you think that sponsoring sports events or personalities is the most effective form of advertising, A? (Why/Why not?) A:回答I: B, do you think companies will make more use of sponsorship in the future as a way of advertising? (Why/Why not?) B:回答BEC中级口试全真试题Part Ⅱ1.What is important when planning a presentation?Finding out about the audience Researching the topic2.What is important when aiming to improve customer service?Staff Training Customer Satisfaction Surveys3.What is important when managing a project?Encouraging Teamwork Keeping to schedule4.What is important when motivating staff?Financial benefits Career development Opportunities5.What is important when dealing with competition?Pricing policies Advertising strategies6.What is important when planning health and safety training?Selecting topics Selecting staff to attend7:What is important when choosing new office equipment?Prices and discounts Brand names8.What is important when entertaining foreign business clients?Venue for entertainment Cultural Differences9.What is important when aiming to reach new markets?Market research Advertising10.What is important when choosing a management training course to attend? Program Contents Length of course11.What is important when relocating a business?Local workforce available Location of site12.What is important when advertising a new product?Target markets Choice of media13.What is important when starting a new job?Knowledge of company procedures Help from company staff14.What is important when selecting staff for marketing trips abroad? Position in the company Previous experience of other countries15.What is important when aiming to reduce production costs?Efficiency of production line Cost of raw materials15.What is important when choosing people to work in teams?Variety of experience Personal qualities16.What is important when dealing with a heavy workload?Time management Sharing tasks17.What is important when developing new products?Market research Pricing18.What is important when being interviewed for a job?Information about the company Personal appearance19.What is important when exhibiting at a trade fair?Quality of display Staff selected20.What is important when introducing a reward system for staff?Purpose of the reward system Types of reward offered21.What is important when entertaining clients?Types of activities Cost22.What is important when choosing retail premises to rent?Location Length of contract23.What is important when deciding on packaging for products?Image Production process24.What is important when selecting staff for promotion?Attitude to work Current performance25.What is important when considering a career change?Future study or training Opportunities for future promotion26.What is important when planning an advertising campaign?Market research Selecting appropriate media27.What is important when choosing transport for a business trip?Convenience Cost-effectiveness28.What is important when aiming for promotion?Quality of performance Company loyalty29.What is important when exporting goods or services for the first time?Personal Contacts Professional advice30.What is important when dealing with complaints from clients?Offering an apology Suggesting a solution to the problem31.What is important when setting prices for new products?Production costs Competitors’ prices32.What is important when aiming to reduce staff turnover?Financial incentives Career structure33. What is important when planning the layout of a new store?Attractiveness Security of goods34.What is important when choosing a new sales agent?Experience of agent Number of contacts35 What is important when monitoring the quality of service provided?Feedback from customers Checking sales figures36: What is important when…?selecting applicants for a job work experience personal qualities37: What is important when…?choosing a new supplier price and discounts reputation38: What is important when…?aiming to improve production quality up-to-date equipment staff training39: what is important when…?preparing for a job interview studying the job advertisement finding out about the compa ny40: what is important when…?deciding whether to attend a conference venue speakers41: What is important when…?developing new products market research costs involvedBEC中级口试全真试题 Part III1. Program for New StaffThe manufacturing company you work for would like to introduce a full programme of training for new staff. You have been asked to help prepare the programme.Discuss the situation together, and decide:--- what should be covered by the training programme--- how else new staff can be helped to settle into their jobs as quickly as possible2 Company Dress CodeYour Managing Director is unhappy with the general standard of dress among staff.You have been asked to make recommendations about introducing a dress code or company uniform.Discuss the situation together, and decide:---what the advantages and disadvantages of having a company uniform would be--- what kind of dress code would be appropriate for staff in different types of jobs3 Staff TrainingYour company has decided to use an outside agency for training sales staff.You have been asked to have preliminary discussions with the agency to organise this.Discuss the situation together, and decide:--- what information you will need to provide for the agency---what kinds of questions you will need to ask the agency4. Company VideoThe manufacturing company you work for is planning to make a video to show to potential customers and investors. You have been asked to help with planning the video.---Discuss the situation together, and decide:--- which departments and activities in the company should be included in the video---which company personnel should appear in the video5. Business Magazine ArticleAn international business magazine is sending a journalist to write about your region, and wants to include an article about the retail company you work for.You have been asked by your company to help the journalist plan the article.Discuss the situation together, and decide:--- what kinds of information should be included in the article--- how this article could benefit your company6. Opening a Branch Abroad The retail company you work for has decided to open a branch abroad for the first time. You have been asked to help with the planning of the new branch.Discuss the situation together, and decide:--- what staffing arrangements might be necessary for the new branch--- which information about premises in that country it would be useful to find out about7. Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, including one non-working day.You have been asked to plan a programme for the visit.Discuss the situation together, and decide:--- what kinds of activities would be suitable for the visit--- what information it would be useful to know about the clients before finalizing the program8. Work Experience ProgrammeThe manufacturing company you work for has decided to offer a two-week work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programme.Discuss the situation together, and decide:--- what kinds of work experience the company might offer--- how the participants should be selected9. English Language TrainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the training.Discuss the situation together, and decide:--- how to encourage employees to take part in the training--- what kind of schedule would be suitable for the training10. TeamworkYour company is sending a small group of employees away together for three days to encourage them to work as a team.You have been asked to help plan the programme.Discuss the situation together, and decide:--- what practical arrangements the company needs to make before the trip--- what work and leisure activities would be suitable for the group11.Foreign Business TripYour company is attending a trade fair in a foreign country for the first time.You have been asked to help with the preparations for the trip.Discuss the situation together, and decide:---what travel and accommodation arrangements you will need to make before the trip---which kinds of business customs in the foreign country it would be useful to know about, and how to find out about these before the trip12. (For three candidates) Entertaining Foreign ClientsYour company is entertaining a group of foreign clients for three days, including one non-working day.You have been asked to plan a programme for the visit.Discuss the situation together, and decide:--- what kinds of activities would be suitable for the visit--- which members of staff should accompany the visitors--- what information it would be useful to know about the clients before finalizing the programme13. For three candidates Work Experience ProgrammeThe manufacturing company you work for has decided to offer a two-week work experience programme for a small group of students from a local business college.You have been asked to help with the preparations for this programme.Discuss the situation together, and decide:--- what kinds of work experience the company could offer . how the participants should be selected--- what feedback and evaluation should take place after the programme has finished14 For three candidates English Language TrainingYour company is planning to offer 30 hours of English language training to employees.You have been asked to help with the planning and organization of the training.Discuss the situation together, and decide:--- which staff would benefit most from English language training . how to encourage employees to take part in the training---what kind of schedule would be suitable for the training15 For three candidates TeamworkYour company is sending a small group of employees away together for three days to encourage them to work as a team.You have been asked to help plan the programme.Discuss the situation together and decide:--- what practical arrangements the company needs to make before the trip--- which work and leisure activities would be suitable for the group--- how to evaluate the success of the tripBEC中级模拟口试试题Stage OneInterlocutor: Good morning. My name is John Smith, and this is my colleague, Mary Clinton.And your names are Li Hua and Wang Wei?Li: Yeah Wang: YeahInterlocutor: Thank you. Now, first of all, we'd like to know something about each of you.Mr. Li, can you tell me about yourself?Li: My pleasure. As you know, my name is Li Hua. I'm from Jiangsu province. I'm now studying in Suzhou University. And I'm majoring in international trade there.Interlocutor: Thank you. Mr Li. Now Mr. Wang, can you tell me about your ambitions?Wang: Yes. I am now a student with Suzhou University majoring in business administration. I hope I can get my MBA and join a world-famous multinational company. And after I have had enough experience, I am going to start a company of my own.Interlocutor: Thank you, Mr. Wang. And Mr. Li, could you tell me about your ambitions?Li: A big question for me indeed. I've never thought about it, but I bet I'll work towardsa CEO of a big multinational corporation. That's my goal in life. And that's why I amspending so much time on English, business English in particular.Interlocutor: Mr. Li, you said you're spending a lot of time on business English. Do you think business English is difficult to learn?Li: Not exactly, though it may be difficult at the initial stage. The thing is that you need to have some business knowledge before you start to learn business English.Interlocutor: How about you, Mr. Wang? Is it difficult for you?Wang: Not really. You know, I like English very much, and my major is business administration. So I have always found business English very interesting.Stage TwoThe importance of having a good CVWell, in my opinion, you can never underestimate the importance of having a good CV. In the majority of cases, your CV is the employer's first impression of you, your first chance to impress your potential employer, let's say. It is the essential illustration of your suitability for the job, showing how your skills and experience match your employer's requirements.But more than that, it shows your ability to summarize, prioritize and present information effectively, essential skills in today's job market. It also shows your linguistic and communicative abilities.Even though employers these days use a variety of selection techniques, such as analyzing your handwriting, a good CV is still the single most important part of any application.Stage ThreeTime ManagementYour company has found that ineffective time management is one of the major problem areas throughout the workforce. You have been asked to put forward some suggestions for improving the situation.Discuss, and decide together:------why poor time management can become a major problem in companies------what procedures could be adopted to ensure that time is managed effectively.Zhang: Hi, Ms Wang, you know, our company is sort of out of control these days. Don't you think so?Wang: Yeah. Everything seems to be in disorder here in our company. And that obviously has a lot to do with poor time management.Zhang: You mean poor time management has caused all these problems. Why?Wang: When time is not well planned within a company, they usually do not allocate blocks of time to specified tasks. They do not have a definite idea of when they should complete a certain task. And …Zhang: And I think they often neglect the ordering of priorities. I mean certain tasks need our prior attention. But in our company every task is treated on an equal basis, even if it is a very urgent task.Wang: That's the point. So time should be planned according to the importance of the tasks we need to deal with.Zhang: So what do you think we can do so that time is managed effectively here in our company?Wang: You mean what procedures we can adopt?Zhang: Sure. That's what our boss is asking us to do. Right?Wang: Right. I think we've got a lot to do. First, we should make all the staff members realize how important effective time management is to our company.Zhang: Yes, I think we can give them instruction in time management, especially those in supervisory positions.Wang: Right, perhaps we can run a few training programs for them. If need, we may invite some experts from outside to help us.Zhang: Another thing we can do is to make all the managers, or even every staff member, come up with a job description of their own. In this way, they can be pretty sure about what they are responsible for and what they are not.Wang: Yes, that's a good idea. And I think, the top managers of our company should come up with a set of rules as to what kind of jobs should be given priority to. In this way, we can make sure that important tasks are dealt with first.Zhang: Good idea. So to sum up, our company should run a few training programs, and every staff member should write a job description of their own.Wang: And rules should be made as to what kind of job should be given priority to.下面整个口语考试的例子（必须看）Stage One InterlocutorGood morning. My name is John Smith, and this is my colleague. S/he’s just going to listen to us. Could I have your mark sheets, pleas e? Thank you. And your names are A and B? A: Yeah B: YeahInterlocutor: Thank you. Now, first of all, we’d like to know someth ing about each of you. Mr.A, can you tell me about yourself?A: My pleasure. As you know, my name is A. I’m from Tianjin. I’m n ow studying in Tianjin University. And I’m majoring in internationa l trade there.Interlocutor: Thank you. Mr. A. Now Miss B, can you tell me about y our ambitions? Wang: Yes. I am now a student with Nankai Universit y majoring in business administration. I hope I can get my MBA an d join a world-famous multinational company. And after I have had e nough experience, I am going to start a company of my own. Interlocu tor: Thank you, Miss B. And Mr. A, could you tell me about your am bitions?A: A big question for me indeed. I’ve never thought about it, but I bet I’ll work towards a CEO of a big multinational corporatio n. That’s my goal in life. And that’s why I am spending so much time on English, business English in particular.Interlocutor:Miss.B, you said you’re spending a lot of time on business Englis h. Do you think business English is difficult to learn? Li: Not ex actly, though it may be difficult at the initial stage. The thing i s that you need to have some business knowledge before you start t o learn business English. Interlocutor：How about you, Mr. Wang? Is i t difficult for you?Wang: Not really. You know, I like English very much, and my major is business administration. So I have always found business Englis h very interesting. Stage Two Interlocutor:~ Now, in this part of the test I'm going to give each of you a choice of three different topics. I'd like you to select one o f theopics and give a short presentation on it for about a minute. You will have a minute to prepare this and you can make notes if you want. After you have finished your talk, your partner will as k you a question. ~ All right? Here are your topics. Please don't w rite anything on your topic card.[Interlocutor hands each candidate a different topic card, some spare paper and a pencil/or notes. Candidates have one minute~ preparatio n time. Both candidates prepare their talks at the same time, separat ely.] Interlocutor:~ All right. Now, *B, would you begin by telling us which topic you 've chosen, A, B or C?~ When you've finished talking, *A will ask you a question about you r talk. *A, you're allowed to take notes while *B is talking.*B, would you like to begin? [Candidate B speaks for one minute.] B: The importance of having a good CVWell, in my opinion, you can never underestimate the importance of ha ving a good CV. In the majority of cases, your CV is the employe r’s first impression of you, your first chance to impress your poten tial employer, let’s say. It is the essential illustration of your s uitability for the job, showing how your skills and experience match your employer’s requirements.But more than that, it shows your ability to summarize, prioritize an d present information effectively, essential skills in today’s job mar ket. It also shows your linguistic and communicative abilities.Even though employers these days use a variety of selection technique s, such as analyzing your handwriting, a good CV is still the si ngle most important part of any application. Interlocutor:Thank you. Now, *A, can you ask *B a question about his/her talk? [A asks a question.] Interlocutor:~ Thank you. Now, *A, it's your turn. When you've finished talking, *B will ask you a question about your talk. *B you're allowed t o take notes while *A is talking.~ All right? *A, do you need a few seconds to think about your top ic again? [A is allowed ten seconds if necessary.]*A, can you tell us which topic you've chosen to talk about, A, B or C? All right? Would you like to begin? [Use only if ca ndidate does not start the talk immediately.] [A speaks for one minut e.] Interlocutor:~ Thank you. Now, *B, can you ask a question about his/her talk? [B asks a question.] Interlocutor:~ Thank you. [Materials are collected.]*USE CANDIDATES' NAMES THROUGHOUT THE TEST.Stage Three Collaborative task and discussion {about seven minute s} Interlocutor:~ Now this part of the test is a discussion activity. [Interlocutor points to the card showing the task while giving the instructions below.]~ You have 30 seconds to read this task carefully, and then about t hree minutes to discuss and decide about it together. You're expected to give reasons for your decisions and opinions. You don't need t o write anything. Is that clear? [Interlocutor places the card in fro nt of the candidates. Candidates have 30 seconds' preparation time.]~ Are you ready to begin? I'll just listen and then ask you to sto p after about three minutes. Please speak so that we can hear you. [Candidates have about three minutes to complete the task.] Titl e Time ManagementYour company has found that ineffective time management is one of th e major problem areas throughout the workforce. You have been asked to put forward some suggestions for improving the situation. Discu ss, and decide together:why poor time management can become a major problem in companies what procedures could be adopted to ensure that time is manag ed effectively.Zhang: Hi, Ms Wang, you know, our company is sort of out of contro l these days. Don’t you think so?Wang: Yeah. Everything seems to be in disorder here in our company. And that obviously has a lot to do with poor time management.Zhang: You mean poor time management has caused all these problems. W hy?Wang: When time is not well planned within a company, they usually d o not allocate blocks oftime to specified tasks. They do not have a definite idea of when t hey should complete a certain task. And …Zhang: And I think the y often neglect the ordering of priorities. I mean certain tasks nee d our attention. But in our company every task is treated on an e qual basis, even if it is a very urgent task.Wang: That’s the point. So time should be planned according to the i mportance of the tasks we need to deal with.Zhang: So what do you think we can do so that time is managed effe ctively here in our company? Wang: You mean what procedures we ca n adopt?Zhang: Sure. That’s what our boss is asking us to do. Right?Wang: Right. I think we’ve got a lot to do. First, we should mak e all the staff members realize how important effective time managem ent is to our company.Zhang: Yes, I think we can give them instruction in time management, especially those in supervisory positions.Wang: Right, perhaps we can run a few training programs for them. I f need, we may invite some experts from outside to help us.Zhang: Another thing we can do is to make all the managers, or eve n every staff member, come up with a job description of their own. In this way, they can be pretty sure about what they are respo nsible for and what they are not.Wang: Yes, that’s a good idea. And I think, the top managers of ou r company should come up with a set of rules as to what kind of j obs should be given priority to. In this way, we can make sure th at important tasks are dealt with first.Zhang: Good idea. So to sum up, our company should run a few traini ng programs, and every staff member should write a job description o f their own.Wang: And rules should be made as to what kind of job should be gi ven priority to.。