中职英语-基础模块下册《Unit Advertising》课文翻译课件 (一)
《英语 基础模块》下册 Unit 9 Advertisement.pptx学习资料
Warming up
Advertisement
Language & Culture Press
Advertising
Fast Reading
Reading
Language & Culture Press
Advertising
Reading~key
1. What is an ad used for?
Language & Culture Press
Advertising
Reading~key
3. Why do we put ad in newspapers ?
Because most adults read newspapers, so putting ads in newspapers is a common way of advertising. 4. Who do we make TV commercials?
Advertising
Reading~key
5. How about the ads affection ?
Ads can more or less make consumers change their attitude toward some products or services. 6. How can ads mislead us?
…to send commercial information about commodities or services to the public. 2. What do brochures contain?
Brochures can contain a great deal of information if designed well.
《Advertisement》中职英语(基础模块 下册)Unit 9ppt课件2【语文版】
(a) 一种重要的手段 (b) 被用来做... (c) 发送给... (d) 大众
5fashion show
text
6to be held
7.put ..on the back of..
(e)时装表演 (f)将被举行 (g)放在后面
8.bring ...to... 9.the attention of ... 10.by means of ... 11.and son on
If you put the sign on the back of an elephant and walk it into town ,that means you are doing an advertising promotion.
Key Phrases: fashion show to be held put ...on the back of
slogan
/ˈsləʊgən/
n. 标语
space
/speɪs/
n.空间
obey
/əˈbeɪ/
v.服从
thirst
/ θɜ:st/
n.口渴
promotion /prəˈməʊʃn/ n 宣传，促销
commercial /kəˈmɜ:ʃ/ adj.商业的，商务的
fashion show
时装表演
paint
是老师在上课时补充讲解的，如果不听讲很可能就会错过这些重点。
•
所以，上课的时间一定要专注于课堂，决不能打开别的习题集去学习，这样才是高效率的学习，才是提高成绩最快的方法。因此，困难也要先听课，那对你将来的自学一定会很有帮助，哪怕你只是记住了一些经常出现的术语，上课的内容好像马上就忘光
了，但等到你日后自己学习的时候，也能让你回想起很多内容。
中职英语基础模块下unit(ppt)
ZhaLaite vocational school
Classroom building
reading room
playground
dining-hall
dormitory
Learning target学习目标
1.知识目标 学会运用welcome to, be glad to do, look at , a lot of, next to 等重点词组
4. Many students play__b_a_s_k_e_tb_a_l_l_ and _f_o_o_t_b_a_ll_ on the playground after class every day.
Task2 Careful reading
1.welcome to… “欢迎到……来”。
如：欢迎到北京来。 _W_e_lc_o_m_e_t_o_B_e_iji_n_g!__
D. to
7. There is a big _____ in our school.
A. dine hall B. dining-hall C. dining D. dined
8.The students all__________ in this school.
A. study hardly
B. hardly study
5. _____ the blackboard and read these new words
A. Look B. See C. Look at D. Look in
6. Our classroom building is ____ the library.
A. next to B. next on C. at
D. gone
[课件]中职英语下册_unit9_AdvertisementPPT
![[课件]中职英语下册_unit9_AdvertisementPPT](https://img.taocdn.com/s3/m/3d78c450f242336c1eb95e76.png)
in fact
事实上
make sure
确定
Can you find…… ？
1.What are advertisements?
2.What are the means of advertisements?
3.What is the advantage of raido announcement?
Can you find…… ？
1.What are advertisements?
Paragraph 1，line2-3
2.What are the means of advertisements?
Paragraph 3，line2-4
3.What is the advantage of raido announcement?
Paragraph 5，line3-4
Methods of advertising
TV / radio / cinema / magazine / newspapers / Billboard广告牌 near main roads / mails or gifts / balloon / fly sheet传单
Advertising
…are be used to
被用于…
if
如果
bring …to
引起
by means of
通过…的途径
and so on
等等
a great deal of
许多、大量
it is said that…
据说 ..
more or less
或多或少
play an important role in
在…中起重要作用
Can you find…… ？ …are used to if and so on more or less in fact make sure bring …to a great deal of
Unit职中英语基础模块下册英语(共15张PPT)
第1页，共15页。
Warming up
• What do you know about the Great Wall? • Have you ever been to the Great Wall? • Where is the First Pass under the
你需要暖和的衣服来御寒。 The girl is wearing the sun glasses to protect her eyes fom the sunlight .
那个女孩戴着太阳镜保护眼睛以防阳光。
第7页，共15页。
• 3.In221BC ,the first Emperor of the Qin Dynasty unified China and decided to have the walls lingked and extened .
class.
第5页，共15页。
1.It is located in the north of China .
be located in …. “位于····，坐落于····” eg. The village is located at the foot of the mountain.
这个村子坐落于山脚下。 The new hospital is located to the east of our school.
这所新医院位于我们学校的东面。
第6页，共15页。
2.The Walls were built to protect these states.
protect “保护，防御” 常与 连用，
即 protect···from /against做ቤተ መጻሕፍቲ ባይዱ保护···以防···”解。
中职英语语文版基础模块下册《Unit1—3 词汇复习》课件
by taxi=take a taxi
购物 “在流行中” “不时兴，过时” Nhomakorabea喜欢…而不喜欢…”
“加起来，总共” 乘坐出租车
1.recommend sth. to sb. 2.admire sb. for sth 3.have a chance to do sth 4.graduate from 5.keep on doing sth 6.put…… into practice 7.with confidence 8.start to 9.lose confidence 10.give up +名词/动名词 11.set a good example to sb 12.the +比较级,the+比较级 13.try/do one’s best to do sth
表示某物的尺寸11. extend from...to...
从......延伸到......12. thousands of
数千的/成千上万的13. be listed
被列为......，被登录在......
1.do some shopping: 2.be in fashion=be in style 3.out of fashion=out of style 4.Prefer+n.+to+n,
make mistakes 19.find it +adj. to do sth 20.take it easy 21.at the beginning
仔细考虑 在……方面有困难 尽可能…的 害怕做……
犯错 发现做……是......的 放松 不紧张 在……的开始时
英译汉教学课件 5.Advertisement
Stylistic Features of
Advertisement
Grammatical Features
4．祈使句多，具有强烈的鼓动色彩。 ①So come into McDonald’s and enjoy Big Mac
Stylistic Features of
Advertisement
Rhetorical Features
① Featherwater：light as a feather 法泽瓦特眼镜：轻如鸿毛。（明喻, metaphor）
② To spread your wings in Asia. Share our vantage point. 在亚洲展开您的双翅，同我们一起高飞远望。（暗喻, simile）． ③ My Paris in a Perfume。 香水一瓶，浸满巴黎芬芳。我的香水，我心中的巴黎。 （借喻metonymy） ④ I’m More satisfied！ 我更满意摩尔牌香烟。（pun） ⑤ We take no pride in prejudice． 我们不以偏见为荣。（典故，allusion源于简·奥斯汀的名著 Pride and Prejudice）
打开门，等着您的就是梦寐以求的家。无论您想要一座 乡间宅第，或者是一间摩天大楼的顶屋，翻开下面 几页就可以看到世界上最美的住宅，供您挑选。
Eg2. Moms depend on Kool-Aid like kids depend on moms．
妈咪依赖果乐，就像宝宝依赖妈咪一样。
Stylistic Features of
式样与性能的协调一致使新型626与众不同。质量是马自达的 核心。 ② The Charisma of the Filipina. It comes from somewhere within. And it shines on every flight．
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中职英语-基础模块下册《Unit
Advertising》课文翻译课件 (一)
“中职英语-基础模块下册《Unit Advertising》课文翻译课件”是一
篇以广告为主题的英语课文，通过广告的学习，让学生了解广告的种类、特点、制作以及翻译等方面，提高关于广告的综合素质，对学生
的英语水平有相当大的提升作用。
本篇文章将逐一介绍课文内容及其
翻译。
一、课文意义
1.广告的定义和种类
广告是指企业或组织通过媒体向人们传播信息，以促进销售、宣传品牌、增强知名度等目的的宣传活动。
广告可以分为电视、广播、报纸、杂志、户外等多种形式。
2.广告的特点
广告的特点包括语言简洁明了，图文并茂、色彩艳丽，具有创意和吸
引力，能够引起消费者共鸣。
3.广告的制作
广告的制作包括选题和策略、策划、创意构思、文案撰写、平面设计、动画制作、音频制作、视频制作、翻译等多个环节。
4.广告的翻译
广告的翻译包括语言翻译和文化翻译两个方面。
其中，语言翻译要求准确无误，排版美观。
文化翻译要求了解不同文化背景，准确表达广告信息。
二、课文翻译
1.广告的种类
广告是宣传活动的一种形式，可以分为电视、广播、报纸、杂志、户外等多种形式。
不同形式的广告具有不同的特点，适用于不同的受众群体。
Advertising is a form of promotion that can be divided into various types, such as TV, radio, newspapers, magazines, and outdoor advertisement. Different types of advertising have different characteristics and can be designed for different target audience.
2.广告的特点
广告的语言简洁明了，图文并茂，色彩艳丽，具有创意和吸引力，能够引起消费者共鸣。
一篇好的广告应该使消费者感到产生共鸣，从而引起消费欲望并购买产品。
Advertising has the characteristics of concise and clear language, vivid images and bright colors, creativity and attractiveness, which can arouse the resonance of consumers.
A good advertisement should make consumers feel the resonance and arouse their desire to buy the product.
3.广告的制作
广告的制作是一个复杂的过程，包括选题策略、策划、创意构思、文
案撰写、平面设计、动画制作、音频制作、视频制作、翻译等多个环节。
这些环节都需要专业的人员协作完成。
Making an advertisement is a complex process that includes topic selection, planning, creativity, copywriting, graphic design, animation, audio and video production, translation
and other steps. These steps require professional collaboration.
4.广告的翻译
广告的翻译包括语言翻译和文化转换两个方面。
语言翻译要求准确无误、易于理解，对排版美观度有一定的要求。
文化翻译则需要翻译者
对不同的文化背景有一定的了解，以便准确传达广告的信息。
The translation of advertising includes language translation and cultural adaptation. Language translation requires accuracy and readability, as well as certain requirements for layout beauty. Cultural adaptation requires a translator to have a certain understanding of different cultural backgrounds in order to accurately convey the information of advertising.
总之，“中职英语-基础模块下册《Unit Advertising》课文翻译课件”的学习对于提高学生的英语水平和广告思维能力起到了很好的作用。
通过本课程的学习，学生能够更全面地了解广告的特点和制作，提高
自己的广告素质。