BEC中级第二版unit 3a
经科版BEC中级课文辅导unit3c
夹层楼A young woman was sitting at a desk on the mezzanine floor. 这位年轻的妇⼥坐在位于夹层楼的桌⼦边。
2 American English the lowest balcony in a theatre, or the first few rows of seats in that balcony(戏院中的)包厢Explanation：Para. 4pride noun 骄傲He wore his medals with pride. 他充满了骄傲之情佩戴上⾃⼰的奖章。
pride inHe takes great pride in his children's achievements. 他对⾃⼰⼦⼥取得的成绩⽽感到骄傲。
pridepride yourself on (doing) somethingto be especially proud of something that you do well, or of a good quality that you havea restaurant that prides itself on speed of service ⼀家以服务速度快⽽著称的饭店She prides herself on being a good listener. 她总是为⾃⼰是⼀名良好的倾听者⽽⾃豪。
cater verb [intransitive and transitive] to provide and serve food and drinks at a party, meeting etc, usually as a business 提供餐饮cater forThis is the biggest event we've ever catered for. 这是我们提供餐饮服务规模的⼀次活动。
学术英语(第二版)综合教师手册unit3
Unit 3 Business EthicsI Teaching ObjectivesAfter learning Unit 3, students (Ss) are expected to develop the following academic skills and knowledge:II Teaching Activities and ResourcesReadingText ALead-inTeaching StepsAsk Ss to work in groups and complete the task in Lead-in. Then choose some groups to share their answers with the whole class.Answer Keys (Suggested Answers)1.Corporate Social Responsibility (CSR) can be defined as a self-regulatingbusiness model that helps a company be socially accountable —to itself, its stakeholders, and the public. In other words, it is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.2.Text AnalysisTeaching Steps1.OverviewAsk Ss to preview Text A before class. Or, allocate some time for Ss to read the text quickly in class. Then invite several Ss to summarize the main idea of Text A.2.In-Depth Analysis1)Show Ss the following words and ask them to contribute to the class as muchas possible with what they know about these words. Provide additional information in Supplementary Information when necessary.•economic system•free enterprise2)Explain some important language points in Language Support to Ss.3)Discuss with Ss the features of the two versions of Adam Smith’s theory bydoing Task 1 in Critical reading and thinking.4)Organize a group discussion about the questions from Task 2 in Criticalreading and thinking. Encourage Ss to think independently, critically and creatively and share their ideas with each other.Supplementary Information1.economic systemAn economic system is a system for producing, distributing and consuming goods and services, including the combination of the various institutions, agencies, consumers, entities that comprise the economic structure of a given society or community. It also includes how these various agencies and institutions are linked to one another, how information goes between them, and the social relations within the system.Two of the basic and general economic systems are market economy and planned economy. Market economy is an economic system in which businesses and individuals decide what to produce and buy, and the market determines quantities sold and prices, whereas planned economy is an economic system in which decisions regarding production and investment are embodied in a plan formulated by a central authority, usually by a public body such as a government agency.Although a planned economy may be based on either centralized or decentralized forms of economic planning, it usually refers to a centrally planned economy.2.free enterpriseFree enterprise refers to the system of business in which individuals are free to decide what to produce, how to produce, and at what price to sell.Language Support1.Most academics today subscribe to the following modified version of AdamSmith’s theory:…(Para. 2)In the text, the phrase “subscribe to”means “agreeing with or supporting (an opinion, theory, etc.)”（同意；赞成）.e.g. I subscribe to the idea that voting is my civic duty.She subscribes to the theory that some dinosaurs were warm-blooded andothers were cold-blooded.It can also refer to “paying money to get (a publication or service) regularly”（订阅）.e.g. I subscribe to several magazines.We have subscribed to an evening newspaper.2.These constraints take a number of different forms. …Another set ofconstraints …(Para. 3)Two recent examples dramatically illustrate these points. First, …(Para. 3) Classification is employed to organize things into categories with a single organizing principle, and give examples of things that fit into each category. Here are other commonly-used words and expressions for classification:•The first (kind/type/group/class/etc.) …; the second …; the third …•sort, classify, categorize …•category, group, class, kind …3.Saving the financial system required a bailout of the banks and otherfinancial companies, and that bailout imposed huge costs on the taxpayers, and also helped push the economy into a deep recession. (Para. 5)impose sth. on sb.:i) force something on someone把......强加于e.g. He always imposes his opinion on others.ii) levy a tax or duty征税e.g. It is therefore necessary for governments to impose a higher tax on this kindof food.Here is another usage of the word “impose”:impose on sb.:i) force oneself on others强加于人e.g. Thanks for your offer to help, but I did not want to impose on you.ii) take unfair advantage of 利用e.g. Don’t you think you are imposing on your neighbor when you use histelephone for half an hour?4.be true to one’He is always true to his word and focused on the big picture.Ninety days later, true to his word, the goldsmith brought the crown.5.To date, Buffett has contributed more than $6 billion, and over time he isscheduled to contribute additional stock that is now worth in excess of $40 billion. (Para. 7)in excess of: greater than, more than 超过e.g. Luggage in excess of 100 kg will be charged extra.This plane can reach speeds in excess of 1000 kilometers an hour.Answer KeysCritical reading and thinkingTask 1 / Overview1The original version：The invisible hand; Profit maximization; Free enterprise systemThe modified version:the wealth of its stockholders; the best economic system; constraints2Argument 11) a wide range of regulations are imposed2) assessing costs on companies; BP oil spillArgument 21) behave ethically; value and reputation2) Don’t Be Evil3) creative capitalism4) contributed more than $6 billionTask 2 / Points for discussion (Suggested Answers)11) Yes, I agree. Because:• Earning profit is the main aim of every economic activity. A business is an economic activity and hence, its main aim should be to earn profit.• Profit is a measure of eff iciency and economic prosperity of the business. This justifies the concept of profit maximization.• Economic conditions do not remain the same all the time. A business can retain its profit so that it can survive the adverse situations in the future. Profit gives protection against future risks and uncertainties.• Profit is the main source of finance for growth and expansion. Profit is essential for the business in order to invest in new business propositions.• Profitability is essential for fulfilling the social goals of the business. With profit maximization a business can do socio-economic welfare and follow its policies of corporate social responsibility.2) No, I don’t agree. Because:Business should do anything they can to make a profit, but never at the cost of human welfare and natural environment. Human welfare must be considered as important as profit making. A business is successful to the extent that it provides a product that contributes to happiness in all forms. As a matter of fact, the great value of a business should be morally associated with consumer’s satisfaction and safety. On the other hand, businesses of great value should not be blind to their moral obligations of protecting the natural environment.2 Yes, it is a very effective way for society to impose such regulations to prevent companies from engaging in practices that hurt society. For most businesses their ultimate goal is to make profits. It is true that most businessmen try to abide by the laws while making profits. However we have to admit that there are some who use every means to make as much money as possible, even regardless of the interests ofemployees, communities, and environment. Therefore, the regulations such as penalties and suspension for internal rectification should be imposed to deter companies from unlawful practices.3 Yes, having a good reputation with customers, suppliers, employees and regulators is essential if value is to be maximized. Business success is associated with many entities, such as customers, suppliers, employees and regulators. If customers are satisfied with your products and service, they will be loyal to your company. If suppliers provide you with qualified products, your business will operate well. If employees are treated well, they will work very hard and are willing to be part of your company. If regulators are certain that your company acts fairly and follows rules, your company will develop sustainably. All above depends on whether the business is continually operating with society’s interests in mind and maintaining a good reputation.Language building-upAnswer keysTask 1 / Specialized vocabulary11 纳税人2 自由企业制度3 股东4 经济体制5 市场力量；市场调节作用6 金融机构7 stock price 8 mission9 corporate motto 10 assets11 profit maximization 12 financial system21 financial institutions2 free enterprise system3 assets4 Taxpayers5 stockholder6 profit maximization7 economic system 8 market forcesTask 2 / Academic vocabulary1. principal2. dramatically3. academics4. maximization5. framework6. range7. compensate 8. transfer9. inadequate 10. constraintsTask 3 / Collocations1. subscribe to2. striving to3. imposing …on4. go out of business5. as a whole6. engaged in7. go hand in hand with 8. in excess ofTask 4 / Formal English1 insights2 subscribe to3 imposes4 adverse5 mission6 philanthropic7 donated 8 famedTranslation of Text A达到适当的平衡在1776年，亚当·斯密描述了一只“看不见的手”是如何引导企业追求利润的，而这只手会引导企业做出有利于社会的决策。
体验商务英语3第二版Unit3Organization ppt课件
Reading
A successful organization
C Which of these statements are true? Correct the false ones.
1 Everyone has their own office. false 2 Liisa Joronen believes cleaners can feel good
2 Which people in your organization have their own office? Do they have their own office because of a) seniority; b) a need for confidentiality; c) the type of work they do?
Reading SOL Cleaning Services provides services throughout A successful Finland and in Estonia, Latvia and Russia. We offer our organization clients a centralized package comprising most
3 Unit
Organization
‘How many people work in your office? About half.’
Starting up 1 Would you like to work in the building in the photo below? Explain why or why not.
important. true 6 SOL thinks measuring performance restricts
体验商务英语(第二版)课件第2册课件Unit 3 Companies
Promotio n probabiliti es
There will be fewer opportunities for promotion in family companies, especially if family members are in key positions. Multinationals will probably offer more scope – the fast-food worker may become a branch manager and possibly go even further, but examples of top managers who have risen all the way from shop floor level are rare.
- Anonymous
Can you explain the these?
- Family-owned - Public limited - Joint venture - Multinational - Parent - Subsidiary - Branch - Holding
Company
Starting up
Describing companies
Background information
Benetton Group S.p.A. is a global clothing brand, based in Treviso, Italy. The name comes from four members of the Benetton family who founded the company in 1965. Its core business is clothing. Their products include women’s wear, men’s wear, children’s wear and underwear and they have recently expanded into toiletries, perfumes, exclusive watches and items for the home such as kitchen accessories and baby products.
商务英语中级Module_3课件
Transferability Extended life
Others
Possible interpersonal conflicts
Franchise
The practice of using another firm's successful business model
Advantages/Disadvantages
Unlimited Liability
Tax implications Management and control
No corporate income taxes
Combined managerial skills and shared responsibilities Potential lack of continuity; difficult ownership transfer
Listen to a message on a voicemail about a seminar and complete the information on the message pad.(P28)
Listen to a talk on the phone. The speakers, Vanessa and Kirsten, are confirming the final arrangements of the seminar that they are in charge of.(P28)
Partnership
Partnership
Advantages
Formation
Easy establishment
Disadvantages
Source of funding
新世纪商务英语综合教程2 Unit3
Activation
What do you expect to achieve from university study?
degree, certificate knowledge
job opportunity
friends
social status
find truth
Warm-up
Background
Warm-up
Background
Detailed Reading
TEXT I
Imagination is not to be divorced from the facts: it is a way of illuminating the facts. It works by eliciting the general principles which apply to the facts, as they exist, and then by an intellectual survey of alternative possibilities which are consistent with those principles. It enables men to construct an intellectual vision of a new world, and it preserves the zest of life by the suggestion of satisfying purposes. Youth is imaginative, and if the imagination be strengthened by discipline this energy of imagination can in great measure be preserved through life. The tragedy of the world is that those who are imaginative have but slight experience, and those who are experienced have feeble imaginations.
中级口语翻译3 第三单元会谈口译
第三单元会谈口译３-１欢迎光临词汇预习邮件海外部主任感到骄傲和荣幸Gracious invitationDistinguished group寄托外宾装用别墅Look over the seas字面意思国际机票School break课文口译Ａ：欢迎来上海，罗伯茨先生．我是上海邮电服务发展公司海外部主任陈天敏Ｂ：nice to meet you, director Chen. I am very excited to visit your company and of course, to your around Shanghai and the whole country.A: 您专程从英国赶来，我很高兴．我们为您来此参加工作，成为部门的一员而感到骄傲和荣幸．我真诚的希望您来访有价值、有意义Ｂ：It is indeed my pleasure and privilege to have received your gracious invitation and word with a distinguished group of people like Director Chen. I had been looking forward to this visit for years. I had a dream that someday I would visit China and work in the beautiful city of Shanghai for a while. I am very grateful that you have made my dream come true.A：我真高兴您对这次来沪短期工作有如此赶的期望．我们会尽力使您在沪期间过得舒适愉快．考虑到您的方便和舒适，您可以居住在公司的外宾专用别墅．别墅紧挨着海滩，从那里骑自行车１５分钟可到我公司海外部的办公楼．您一定喜欢．Ｂ：Ｔhat is wonderful. Isn't it nice that not only your “Overseas Department”looks“over the sea”, but also my residence ?A: 罗伯茨先生，我真的很喜欢您的幽默感．您可知道“上海”这两个在汉语里的字面意思是“海上之”？我们为能够安排英国朋友在临海的寓所下榻而感到骄傲．英国不是海上岛国吗？Ｂ：I like what you said , Director Chen . We have much in common with Shanghai and Shanghai people. I believe my wife will like here, too.A: 我希望您的家人能早日与您在此团聚．我公司会支付包括国际机票在内的一切所需费用．Ｂ：Thank you so much ful your concern. My wife teacher at a university and the best time for her and our son to cone over is when school breaks in the summer. Two more months to go. We simply can't wait to see each other here in Shanghai .A:真遗憾，您还要等那么久．Ｂ：You're very nice, Director Chen,really.A: 长途飞行后您一定很累了．今晚有招待晚宴，您需要休息下．晚上２时我派车来接您Ｂ：V ery good .A：我得走了．我们晚上再见Ｂ：Bye now.3-2 投资意向词汇预习Share my thoughts with youForeign firmInvestment destination翻了两番投资热全面对外开放沿海城市内地有利可图I'm all ears to……最大限度发挥有关双方的优势幅员辽阔税收消费者市场基础设施诱人的投资政策资金管理知识研究资料合资／独资企业资金EnlighteningConsultant课文口译Ａ：您好，罗伯茨先生．Ｂ：Hi, Miss Chen. I have been thinking about something lately and I'd like to share my thoughts with you.A:好呀，请说．我很高兴能为您做些什么．Ｂ：In the West everybody is talking about going to the East and making an investment. Apparently a growing number of foreign firms have been pouring into Chine, and the Pudong Area of Shanghai is among the best choices of their investment destination. Today it is not a matter of whether to go east, but when and how.Ａ：你说的完全对．海外人士在上海及其周边地区的投资近年来翻了两番．出现这一高涨不止的投资热有多种缘由．除了中国是世界上经济增长最快的国家之一这个原因外，中国政府和地方政府很重视全面对外开放，不仅开放沿海城市．也开放内地，尽可能吸引外资．另外，许多海外机构与个人投资者认为，在中国直接投资比中国公司做生意更有利可图．Ｂ：I'm not sure if I understand the logic behind this preference. I'm all ears to your explanation. A：好的，基本情况是这样的，外国直接在华投资可以最大限度地发挥有关双方的优势．中国幅员辽阔，自然资源丰富，廉价劳动力充裕，税收低，消费者市场不断增长，基础设施不断改善，当然咯，我们还有稳定的社会政治环境以及诱人的投资政策．这些优势难以再其他国家找到．而来自发达国家和地区的外国投资者则有充足的资金、先进的即使和管理知识．与做进出口贸易生意相比，在华夏直接投资则有更高的经济回报．B: You're right . I have friends who are interested in direct investment in China . Do you have any idea about the best place in which to invest?A:就我个人来说，我希望你们在上海的浦东地区投资。
中级商务英语Unit 3
中级商务英语Unit 3A: Could you put me through to Pierre Jonquart, please?甲：请找Pierre JonquartB: Just a moment …乙：稍等...C: Pierre Jonquart.丙：我是Pierre JonquartA: Hello Pierre. This is Alison. How are things?甲：你好，皮埃尔。
我是埃里森，情况如何？C: It’s not easy. The market’s very slow.丙：有点难度，市场非常缓慢A: Oh, really? We’re getting some very good results in the rest of Europe.甲：哦，真的吗？我们在别的欧洲国家得到的是非常好的结果。
C: I know. But the French situation is not the same.丙：我知道，但是法国不一样。
A: Sure. Righ t. Um …let’s go through your quarterly results by product. How has the newZellon range been selling?甲：确实，嗯…那我们再来讨论一下你的产品季度业绩，新泽龙系列销售如何？C: Well, last quarter we cleared 450,000 worth that’s French francs of course.丙：好的，上一季度我们销售了45 万法郎A: Oh, didn’t we fix a target of 600,000?甲：哦，我们定的目标是60 万吧？C: That’s right. I had hopped to pick up a big order from one of the supermarket chains.丙：没错。
新英语视听说教程(第二版)教学课件Unit 3 Careers and Professions
CONTENTS
01 Warm-up 02 Video Time 03 Listening Activities 04 Oral Practice 05 Time for Fun
Warm-up Thinking Ahead
Video Time
Task 1 Ugly Betty
Task 2 Recession-proof Your Job
Listening Activities
Task 1 Job Interview
Task 2 Job Hunting
Additional Listening Google: The Best Company to Work For
Oral Practice
Task 1
Job Description
Task 2
Video Time (Task 1)
(Task 1) Exercise 1
(Task 1) Exercise 1
The man thought she was so ugly that it would not be appropriate for her to work for a fashion magazine.
新标准高职公共英语实用综合教程(第二版)unit3TextA PPT
Unit 3 Fast Food
Listening
Speaking
5. A. Yes, but only a little bit. B. Not at all. C. Yes, very much. D. Yes, sometimes.
Unit 3 Fast Food
Listening
Speaking
customary ['kʌstəmərɪ] adj. 习惯/通常的 cafeteria[kæfə'tɪərɪə] n. 自助餐厅
Unit 3 Fast Food
Background Information
Discussion
Unit 3 Fast Food
Background Information Discussion
Unit 3 Fast Food
Байду номын сангаас
Listening
Speaking
4. A. He likes the chocolate for dessert. B. He wants to wait for some other dessert. C. He thinks the chocolate tastes good. D. He chooses not to take dessert.
McDonald’s(P.38) McDonald’s is the world’s best-known fast food chain.
With its familiar logo (['lɒgəʊ]商标) of golden arches ([ɑːtʃ] 金色拱门), McDonald’s serves its world-famous French Fries, Big Mac(巨无霸), Quarter Pounder(足三两牛肉汉堡), Chicken McNuggets(麦乐鸡)and Egg McMuffin(烟肉蛋汉 堡). It is the leading global foodservice retailer(全球食品零 售商), with more than 30,000 restaurants serving nearly 50 million people in more than 119 countries each day. The first McDonald’s restaurant was opened in San Bernardino(圣贝 纳迪诺), CA, America in 1954 and operated by two brothers, Dick and Mac McDonald.
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Ordering goods
Objectives:
To enable Ss to talk about making and changing orders To practise reading and listening for specific information
3 Concise: make your letter short and powerful and increities (7 Cs) of business letter
4 Complete: transaction
state
essential
The basic qualities (7 Cs) of business letter
1 Clear: express yourself clearly and make yourself understood 2 Courteous: be polite and leave impression on the business partners good
Keys to the questions
1. 2.
3.
She would like to query Korinna’s change of order. She thought they had sorted the problems out when Mr. Hubner was in Italy. She is going to wait for Korinna to confirm the information about the length of skirts required before contacting the vendors.
Other expressions for reference
reliable and trustworthy possess basic qualities of honesty, integrity, accountability and dependability provide good-quality products satisfactory service
have flexibility towards new/additional requirements Courteous彬彬有礼 and co-operative timely delivery competitive price
Reading 1
Step 1 Read the letter and do the exercise of T or F Step2 Answer some questions concerning the letter What is the purpose of this letter? What is the changed order? Step 3 Explain some language points.
Placing an order
Warm-up task: 1. What qualities do you think are the most important when looking for suppliers? In-time delivery ; competitive price; reputation/ reliability; flexibility; constant high quality
Language focus
Summer catalogue 夏季时装商品目录 Article 指一件具体的物品或物件 an article of clothing 一件衣服 an important article of food 一种主要食品 article mix 商品组合 sort the problem out 理清、解决问题
To writing short and clear sentences in business letter
Placing an order
Mail-order company: 邮购公司， 如： 小康之家、贝塔斯曼书友社、麦考琳 家居 On-line shopping : 当当、淘 宝、卓越、异趣
Word tips
finalize: 定稿,完结 summer collection 夏季时装展览会
Reading 2
Step 1 Read the reply letter and answer the questions. Step 2 Check the answers and explain language points. Step 3 modify the letter to make it clear and supply a better version about it
Some major problems of the letter
Layout: too dense and therefore off-putting. It might help if the writer used headings, bullet points and brackets. Paragraph: should be divided into paragraphs to aid clarity and to encourage the reader to actually read the fax. Connectors: it is difficult to follow the sequence of ideas because connectors are not used much to make it clear, consistent and logical. (e.g. to show cause and effect)
Step 3 Listen to the conversation for the third time while reading the tapescript and find what phrases are used to express the following functions
Words and expressions in Listening 1
Confirming information: We definitely want only …/ so that’s … Requesting action: Do you thing you could speak to them soon though?
Phrases used to express the following functions
Discussing changes
Listening 1
Step 1 Listen to the conversation and grasp the main idea
Step 2 Listen to the conversation again for the specfic information: what does Atonella have to do?
Revised version of the fax
Dear Korinna Re: Order for Faci(314739) and Cristi(315227) skirts Thank you for your fax concerning the above skirts. I discussed the problems regarding the two skirts with Mr. Hubner during his trip to Italy. The skirt made by Faci has a slit at the bottom, which might make it difficult if the customer wanted to change the length of the skirt. We therefore agreed that the vendor would have to supply the skirt in two different lengths.
elements
of
5 Considerate: include every detail and prepare for something unexpected or risky 6 Concrete: be specific and down to detail 7 Correct: supply correct information to ensure the successful transaction.
Revised version of the fax
Mr. Hubner also thought it might be better to leave the two different lengths of the Cristi skirt. The skirt has a special knitting technique; as a result, it might be difficult if the customer wanted to shorten it. When Mr. Hubner left Italy, I thought we had sorted the problems out. I was therefore surprised by your fax canceling the other sizes.