最新Business-plan-template 全英商业计划书模板

1 Business plan for a new business 1

The business plan consists of a narrative and several financial 2 worksheets. The narrative template is the key to the business plan. It 3 contains more than 150 questions divided into several sections. Omit any 4 questions that do not apply to your type of business. When you have finished 5 writing your first draft, you will have a collection of small essays on the 6 various aspects of the business plan. The next stage is to edit them into a 7 smooth-flowing narrative. 8

The real value of creating a business plan is not in having the finished 9 plan in your hand; rather, the value lies in the process of researching and 10 thinking about your business in a systematic way. The act of planning helps 11 you to think things through thoroughly, study and research if you are not 12 sure of the facts, and look at your ideas critically. It takes time now, but 13 will help avoid costly, perhaps disastrous, mistakes later. 14

This business plan is a specific model suitable for high-tech businesses. 15 Before you begin, look at the 1st section Tailoring the plan. It has tips for 16 fine-tuning your plan to make an effective presentation to investors. If this 17 is why you’re creating your plan, pay particular attention to your writing 18 style. You will be judged by the quality and appearance of your work as well 19 as by your ideas. 20 2

It typically takes several weeks to complete a good plan. Most of that 21 time is spent in researching and revising your ideas and assumptions. But 22 this is the value of the process. So make time to do the job properly. Those 23 who do so never regret the effort. And finally, be sure to keep detailed 24 notes on your sources of information and on the assumptions underlying your 25 financial data. 26

Tailoring the plan 27 The generic business plan presented should be modified to suit your 28 specific type of business and the audience for which the plan is written. 29

For raising capital 30 For investors 31 Investors have a different perspective. They are looking for dramatic 32 growth, and they expect to share in the rewards: 33

o Funds needed short-term 34 o Funds needed in two to five years’ time 35 o How the company will use the funds, and what this will 36 accomplish for growth 37 o Estimated return on investment 38 o Exit strategy for investors (buyback, sale or IPO) 39 o Proportion of ownership that you will give up to investors 40 o Milestones or conditions that you will accept 41 3

o Financial reporting to be provided 42 o Involvement of investors on the board or in management 43 44 For type of business 45

High-tech companies 46 Economic outlook for the industry 47 Will the company have information systems in place to manage rapidly 48 changing prices, costs and markets? 49

Will you be on the cutting edge with your products and services? 50 What is the status of research and development? And what is required to: 51 o Bring product/service to market? 52 o Keep the company competitive? 53

How does the company: 54 o Protect intellectual property? 55 o Avoid technological obsolescence? 56 o Supply necessary capital? 57 o Retain key personnel? 58

High-tech companies sometimes have to operate for a long time without 59 profits and sometimes even without sales. If this fits your situation, a 60 4

banker probably will not want to lend to you. Venture capitalists may invest, 61 but your case must be very good. You must do longer-term financial forecasts 62 to show when profit take-off is expected to occur. And your assumptions must 63 be well documented and well argued. 64

65 5 Business plan 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 OWNERS 81

Your Business Name 82 Date 83 6

E-Mail 84 Webpage 85 86 7 Table of contents 87

1. ..................................................... Executive summary88 13 89

2. ........................ Introduction to the Company and its Management90 15 91

2.1 ................................................... Company Overview92 15 93

2.2 ........................................... Organisational Structure94 15 95

2.3 ................................................ The Management Team96 15 97

2.4 ..................................................... Advisory Board98 15 99

2.5 ................................... Proposed Management Compensation100 16 101

2.6 ................................................. Headcount Forecast102 16 103