商务英语综合教程 Unit 4 Business ethics课后答案
全新版大学英语综合教程4 Unit4 课后答案

Unit 4VocabularyI. 1.advantageous; let alone; witnessing…vanishing; landmark; entitled; displace;Established; patriotic…strengthen; contradictions; aspires; divorced; pendulums e to; dozed off; belived in; was set apart; take in; sucks in; clean up; turn away 3. 1) makes no/little difference whether we go there by train or by bus2) overtaken General Motors as the world’s biggest car maker3) at odds with his wife over money matters4) been at the forefront of nanotechnology research5) let alone cook a meal4. a) is increasingly…to accelerate…their investmentb) economy…make an earnest…domestic…strike a balance betweenc) a handful of…be endorsed by…on a large scaleII. Word FormationWTO 世界贸易组织GDP 国内生产总值自动出纳机增值税Computer-aided designInformation technology 信息技术International direct dialingMusic television 音乐电视International Olympic CommitteeVery importment person 贵宾,大人物激光CPUIII. Usage1) An unusual present, a book on ethics, was given to Henry for his birthday.2) The reason (he gave) that he didn’t notice the car till too late was unsatisfactory.3) Football, his only interest in life, has brought him many friends.4) Cloning had been raised as a possibilitydecades ago, then dismissed, something that serious scientists thought was simply not going to happen anytime soon.Comprehensive ExercisesCloze1.a cademics…networking…a varity of…growth vanish…facilitate…endorsing…outlook…s weeping aside…patri o tic…erasing…strike a balance2.a ided…effects distances…connected…invested…features …prevailing qualitatively…volume…Distinguishing Translation1.1)Due to his pessimistic outlook on theEuropean economy, John has moved his assets from Europe to elsewhere.2) I like hiring young people. They are earnest learners and committed to work.3) Unlike her girl friends who center theirlives on their children, Mary cares more about her personal growth.4) Why is it that a considerable number of colleagues are at odds with you?5) The Chinese government has introduced a variety of policies to strengthen cooperation with developing countries.2.Globalization has great implications for young Chinese. For example, young farmers are moving on a large scale to urban areas to look for jobs. And for those young people who aspire to study abroad or work in foreign-invested enterprises, English has become increasingly important. At the same time, a considerable number of overseas Chinese students have returned home in recent years, for they hold an optimistic outlook for the long-term growth of the Chinese economy. The Internet has strengthened the links between Chineseyoung people and those elsewhere. They follow the latest trend and copy foreign fashions. Some of them don’t seem t o care for traditional Chinese virtues, let alone carry them forward, which has given rise to worries that the traditional Chinese culture might one day vanish.。
新理念职业英语商务英语unit4课后答案

新理念职业英语商务英语unit4课后答案1、Though the _____ drama is wonderful, I guess most audiences will be tired as it is too long. [单选题] *A. four-hour(正确答案)B. four hoursC. four-hoursD. four-hour's2、89.The blackboard is ________ the classroom. [单选题] *A.nextB.betweenC.in front ofD.in the front of(正确答案)3、We ______ boating last weekend.()[单选题] *A. goB. went(正确答案)C. are goingD. will go4、—_____ are the Olympic Games held? —Every four years [单选题] *A. How longB. How often(正确答案)C. How soonD. How far5、I have a _____ every day to keep fit. [单选题] *A. three thousand meter walkB. three-thousands-meters walkC.three-thousand-meters walkD. three-thousand-meter walk(正确答案)6、He prefers to use the word “strange”to describe the way()she walks. [单选题] *A. in which(正确答案)B. by whichC. in thatD. by that7、We can’t go out ______ school nights. ()[单选题] *A. inB. on(正确答案)C. atD. by8、36.The students will go to the Summer Palace if it __________ tomorrow. [单选题] *A.won’t rainB.isn’t rainingC.doesn’t rain (正确答案)D.isn’t rain9、______ the morning of September 8th, many visitors arrived at the train station for a tour.()[单选题] *A. FromB. ToC. InD. On(正确答案)10、______ visitors came to take photos of Hongyandong during the holiday. [单选题] *A. ThousandB. Thousand ofC. ThousandsD. Thousands of(正确答案)11、—______ do you play basketball?—Twice a week.()[单选题] *A. How often(正确答案)B. How muchC. How manyD. How long12、—______ do you pay for it? —Over the Internet. ()[单选题] *A. WhatB. How muchC. How(正确答案)D. When13、She is _______, but she looks young. [单选题] *A. in her fifties(正确答案)B. at her fiftyC. in her fiftyD. at her fifties14、We are living in an age()many things are done by computer. [单选题] *A. thatB. whichC. whyD. when(正确答案)15、—______ is the concert ticket?—It’s only 160 yuan.()[单选题] *A. How manyB How much(正确答案)C. How oftenD. How long16、The traffic jams often happen in _______ hours. [单选题] *A. lunchB. workC. leisureD. rush(正确答案)17、2.I think Game of Thrones is ________ TV series of the year. [单选题] * A.excitingB.more excitingC.most excitingD.the most exciting (正确答案)18、You should finish your homework as soon as possible. [单选题] *A. 赶快地B. 尽能力C. 一...就D. 尽快地(正确答案)19、What lovely weather,()? [单选题] *A.is itB. isnt it(正确答案)C. does itD.doesn’t it20、I _______ seeing you soon. [单选题] *A. look afterB. look forC. look atD. look forward to(正确答案)21、We must try hard to make up for the lost time. [单选题] *A. 弥补(正确答案)B. 利用C. 抓紧D. 浪费22、Both Mary and Linda don't care for fish. [单选题] *A. 喜欢(正确答案)B. 关心C. 照料D. 在乎23、We were caught in a traffic jam. By the time we arrived at the airport the plane _____. [单选题] *A. will take offB. would take offC. has taken offD. had taken off(正确答案)24、The people’s Republic of China _______ on October 1, 1 [单选题] *A. foundB. was founded(正确答案)C. is foundedD. was found25、( ) No matter _____ hard it may be, I will carry it out. [单选题] *A whatB whateverC how(正确答案)D however26、We _______ play basketball after school. [单选题] *A. were used toB. used to(正确答案)C. use toD. are used to27、Mary's watch is more expensive than _____. [单选题] *A. Susan's(正确答案)B. that of Susan'sC. that of SusanD. Susan28、24.I often ask my English teacher some questions ________ e-mail. [单选题] *A.by(正确答案)B.inC.forD.with29、37.—What will you be ___________?—I'm not sure. Maybe I'll be a doctor like my father. [单选题] *A.right nowB.in the future(正确答案)C.at onceD.at the moment30、Is there ____ for one more in the car? [单选题] *A. seatB. situationC. positionD. room(正确答案)。
大学体验英语综合教程4PassgeA课后翻译与作文习题答案

Unit 1随着职务的提升,他担负的责任也更大了。
(take on)With his promotion, he has taken on greater responsibilities.他感到他再没有必要对约翰承担这样的责任。
(make a commitment)He felt he did not have to make such a commitment to John any more.闲暇时玛丽喜欢外出购物,与她相反,露茜却喜欢呆在家里看书。
(as opposed to)Mary likes to go shopping in her spare time, as opposed to Lucy, who prefers to stay at home reading.充其量可以说他有抱负,用最糟糕的话来说,他是一个没有良心(conscience)或没有资格的权力追求者。
(at best, at worst)At best he's ambitious, at worst a power-seeker without conscience or qualifications.我们已尽全力说服他,但是却毫无进展。
(strive,make no headway)We have striven to the full to convince him, but we have made no headway.11.Write a short passage of 120 words or so on the topic "Men are different from women in many ways."Men Are Different from Women in Many WaysTraditionally, men and women were seen as opposite poles of a magnet. Men were strong, women were weak; men were the breadwinners, women were the homemakers; men were rational, women were emotional. In accordance with these beliefs, the men filled the leadership positions in society, as well as the majority of positions that required courage, clear-thinking and intellect. Women took on the nurturing, caring or supportive jobs such as nurse, teacher, assistant. However, modern society has greatly challenged these perceived differences between men and women.These days gender roles are becoming less clear. Women are moving into the male-dominated occupations and proving that they can be equally successful in these fields. Moreover, some men are taking on the homemaker role and finding that it suits them. In some cultures, for example the Naxi culture of southwestern China, the women have always been the head of the household and responsible for both work and finance.So, are men and women really all that different? From the changing perspectives towards this question, it would seem that socialization plays a large role in defining masculinity and femininity in any given time period and in any given culture. In other words, perhaps men and women are not that different after all.Unit 2要是他适合当校长,那么哪个学生都可以当。
新标准商务英语综合教程 4 Unit 1 (3)

No wonder, then, that the boards of Mitsukoshi and Isetan, the country’s fourth- and fifth-largest department store
chains, laid plans for a merger that would create the country’s biggest retail group, with $14 billion in annual sales. The deal is
Prices of every purchase are added up automatically. When she has finished shopping, the customer hands her card to a cashier who 4 ___ it to the register. A second later the total pops out. Shop lifting is physically impossible.
One man is enough to keep the vending machines filled, because if the stock for a certain commodity is 7 ___ to run out, a red lamp in the computer room 8 ___ him or her. But there are disadvantages too: a customer cannot change his or her mind 9 ___ a purchase. Once 10 ___ , the item cannot be put back. The customer must go through a cashier with it first and get a refund later. There are also no fresh vegetables or fish on sale—everything is prepackaged.
高级商务英语4 Unit 1 Key 答案

Unit 1Business EthicsLead-in1.Discussion1)Ethics, also known as moral philosophy, is a branch of philosophy that involvessystematizing, defending, and recommending concepts of right and wrong conduct. In philosophy, ethics studies the moral behavior in humans, and how one should act.2)Ethics to consider in business:1) Ethics about business input:This involves ethics in gaining resources, forinstance purchasing equipments, r aising fund, recruiting staff…2) Ethics about business process:This involves ethical practice in R&D,production, administration, finance, marketing, HR management, logistics…3) Ethics about business output:This involves ethical practice in providingquality products, service, etc and dealing with waste properly and protecting environment.2.A Mini Case1)The local people claimed three things: a) There’s a decrease in the amount ofwater available to them and Coca-Cola was to blame; b) Their livelihood has been destroyed since the building of the plant; c) the number of people working on the land has dropped considerably.2)Coca-Cola claimed that its waste sludge was a useful fertilizer.3)Coca-Cola claimed that the reports were scurrilous. Its response was veryarrogant and offensive.Text AOnly the Ethical SurviveExercisesI.Reading Comprehension1.Determine whether the following statements are true or false based on theinformation you get from the text. Write a T for true, an F for false, and an NGfor not given.1) F 2) T 3) NG 4) T 5) T 6) NG 7) T 8) T2. Discuss the following questions with your partner.1)Management should be ethical in making decisions. Price reasonably. Do notexploit the labor force. Produce quality products. Be ethical while pursuing profit.Encourage ethical behaviors and gain support from staff.2)Research hints: KFC’s ―Sudan Red‖ crisis; Siemens’ bribery scandal;Coca-Cola’s Poisoning Orange Juice; Toyota’s product recall, etc.II.Blank-fillingplete the following sentences with the words or phrases given in the box.Change the form when necessary.1) levy 2) Peer 3) hires 4) were thrust5) accountability 6) instinct 7) subnormal 8) manuals2.Find the synonyms for the words or phrases in the brackets from the text and fillin the blanks with the proper forms of the words you’ve found.1) remedy 2) aligned 3) anonymous 4) policing5) emulate 6) analogy 7) override 8) ubiquitousIII.Paraphrasing1.Rewrite the following sentences with the words or phrases given in the brackets,keeping the meaning unchanged.1)In fact, it is what the management actually does that decides a company’sculture because staff would imitate and follow their leaders’ behavior.2)Employees need to know that those people who have behaved ethically shouldbe recognized and promoted by the company, though it may mean extra expense in the short run. In contrast, those who have demonstrated unethical behavior will be dismissed or be held responsible for their behavior in certain ways.3)Instead of fixing the current problem, they recalled all products, not just thosein the area where the problem took place, and then they launched the fake product prevention seal which is omnipresent now. Accordingly, they continued to get greater market share and higher customer loyalty.4)Wiles was famous for his effective concentration of the company business onfive key objectives each quarter and for his persistent pursuit of the five goals.He encouraged staff to try every means to accomplish their goals.5)If employees do not trust their leaders, they would prioritize their individualinterest. As a result, there’ll be huge cost in poor operation, company disorder, and in restructuring.2.Rewrite the following sentences in your own words.1)Staff sometimes will protect top managers or even forgive them for theirunethical behavior because it would be destructive if they leave the company.However, the fact is that company leaders should stick to highest standards of ethics.2)If the original company who charges extraordinarily high price had started tooperate more ethically with an average rate of return, then it would not suffer greater cost (losses or even being wiped out of the industry) unless it works efficiently (which is almost impossible).3)At the beginning, Wiles’ strategy helped improve company performance,boost sales and gain market-share. However, as there’s more pressure to achieve the objectives at any expense, staff began to behave carelessly with improper behaviors.4)At first, Intel did not admit the problem, causing both financial losses andreputation losses for the company. Yet Intel finally took the right approach and solved the problem with a relatively mild cost. In fact, very few Pentium processors were returned.5)Due to the omnipresent, prompt and unidentified communication provided bythe Internet, excessive unethical practices can be easily found and spread at low cost or even no cost.IV.Translation1.Sentence Translation1)当然,每个员工要对自己的行为负责。
体验商务英语4答案

体验商务英语4答案【篇一:体验商务英语综合教程4 课本答案】txt>1—5: a a a a aunit 3p23 vocabularyapositive meaning: build up, cement, develop, encourage, establish, improve, maintain, promote, restore, resume, strengthen negative meaning: the rest!!!!!bvery badvery good stormy strained coolamicable friendly close excellentc1—5: e d b a ep26 languageaa---j: 9 3 2 4 8 1 5 7 10 6b1—5 get on count on build up hold on to put(it) off 6—10 sounded out let(us)down set up draw up call(it)offunit 4 p33language review1—4: present simple past simple present continuous present perfect p34vocabulary c1—5: overtook outstripped outbid outvote outmaneuvered 6—10: outnumber overbookedoverran overcharged oversubscribedp40vocabularya 2—4: eb f h 6—8: gc db 1. satisfied dissatisfied satisfaction 2. motivating motivated motivation 3. fulfillment fulfilledunfulfilled 4. inspiring inspiration uninspiring 5. frustration frustrating frustratedp42 language reviewa 1—4: c e hb 5—8: d g a fb 1—4: have been conducted be perceived are entered were given5—7: were paid were paid is reducedunit 6 p50aweak moderate strong a bit fairly entirely slightlyincreasingly exceptionally moderately highly reasonably totally quite very rather extremely somewhat b1. exceptionally, extremely, very2. exceptionally, entirely, highly, totally, very3. fairly, moderately, quite, rather, somewhat4. entirely, totally5. fairly, moderately, quite, reasonablyunit 7p58 language reviewa (先为所有单词排序,从左至右为a到f)a promiseb invitation/requestc speculating about the futured bargaining 1—6:ef a c d 7—12: c b a/d f e b中的requestp62 adjective 1 persuasive2 coherentarticulateeloquent3 inhibited hesitant4 succinct5 lucid6 responsible7 fluent1. fluent2. articulate3. lucid4. inhibited5. succinct6. responsiblep63 reading1—5: b c d c b 6—10: d b c d bp64 reading1—7: c b c d c c ap64 multi-word verbs1.去掉off2.去掉about3.全对4. 去掉for5. 去掉onp65 prefixes1—4: underperforming overestimated outbid outsource 5—8: undercharged overextended outmaneuvered overrunpassives1. promotion改为promoted2. isolating改为 isolated3. were改为 was4. discussion改为 discussed5. love改为loved6. motivating改为motivated7. be改为being8. assess改为assessedtactful and less~~~~1 c,j 2. a,d 3. b,h 4. e,f 5.g,iintensifying adverbs 1—7:b a e f g d cconditionals1—5:b c b a c 6—12:c a b b c a creading1—7: c b b a c d aunit8p69 vocabulary a1-5 b b c a c b6-12 b b a c a b bb1. ex-president2. bilateral3. predicted4. pro-european5. underdeveloped6. mismanagement7. dishonest cuncommunicative indecisiveinefficient unenthusiastic inflexibleunfocussed unimaginativedisloyal disorganized unpopularimpracticalunsociable unstableintolerantp72 language review a1-8 no yes yes no nonot sure not sureno b1. should2. might or could3. correct4. must5. correct6. correct7. must8. shouldunit 10p88 language review b 1—4: b a d cunit 11p96 language review b1. far2. much3. nowhere near as (远不及)4. slightly5. substantial6. nothing likeunit 12p101 vocabularyd1-6 dcabfep104 language review a 3.empty subjectthe royal mail report peoplejohn nicholsonthe reason women don’t like to work for other women the reason women don’t like to work for other women the situation of giving work to other women try to assert themselves by giving menial tasksb1-7 them they it they we their they【篇二:体验商务英语综合教程 unit_4 答案】lass=txt>part i business vocabularydirections: there are 20 incomplete sentences in this part. for each sentence there are four choices marked a, b, c and d. choose the one that best completes thesentence. then mark the corresponding letter on the answer sheet with a single line through the center. this part totals 20 points, one point for each sentence.c1 outdoor advertising is one of the fastest growing_______________ in the market.a marketsb sectionsc segmentsd sectorsd2 the world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the world’s spending on advertising.a worthwhileb worthyc valuedd worthc3 the soaring costs of tv are ______________ clients to consider alternatives.a makingb drivingc promptingd lettinga4 bmw ran a ‘teasers’ campaign in britain on bus shelters.a exclusivelyb largelyc greatlyd inclusivelyc5 placing an ad on a bus shelter for two weeks________________ at about £90.a works onb works awayc works outd calculatesd6 we are facing a ________________ with our market share. what are we going to do about it?a promotionb salec orderd crisisa7 focus, a large advertising agency based in paris, has a reputation for creating imaginative and ____________ campaigns.a effectiveb efficientc effectd efficaciousc8 focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.a ensureb assurec convinced persuadeb9 focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.a offerb presentc supplyd furnisha placeb sitec visitd resortb11 thank you for the above order ______________ our bicycles.a ofb forc byd againstc12 it is stipulated in our sales confirmation no. 2007021____________ the 5,000bicycles you ordered are to be shipped in two equal lots in march and april 2007.a whichb wherec thatd whata13 you requested that 80% of the bicycles ____________ in march and the balancein april.a be shippedb shippedc to shipd have been shippedc14 although we have the quantity ______________ stock, it is too late for us to ship80% of your order in march.a fromb forc ind atd15 we have received your letter of 28 march, ___________ us to modify theprevious arrangements for the shipment of the captioned order.a askedb to askc being asked d askinga16 you now wish to advance the date of shipment____________ one month.a byb toc ford ata17 in the circumstances, we regret ___________unable to meet your request.a to beb beingc bed having beena18 in this case, you must _____________ the additional charges.a bearb have bornec to beard bearingd19 please take the above ____________ account and let us know your decision assoon as possible.a tob forc byd intob20 we are pleased to inform you that the captioned order_____________ nowbeen dispatched.a haveb hasc ared ispart iiphrase translationdirections: directions: there are 20 chinese phrases in this part. you are required to translate them into english and write down your translation on the answer sheet. this part totals 20 points, one point for each phrase.1 竞争对手产品competitors’ products2 隐性广告subliminal advertising 3 广告媒体advertising media4 体育赞助sports sponsorship5 免费样品free sample6 广告标语advertising slogan7 大众媒体mass media8 售点展示point-of-sale display9 户外广告outdoor advertising10 大众市场mass-market11 电视黄金时段栏目广告 prime-time tv slot12 市场份额market share13 街道设施street furniture14 公交车候车亭bus shelter15 金融服务financial service16 营销组合marketing mix17 公共关系public relations18 广告宣传活动advertising campaign 19 价格促销price promotion20 潜在客户potential clientpart iii sentence translationdirections: there are 10 sentences in this part. you are required to translate them into chinese and write down your translation on the answer sheet. this part totals 20 points, two points for each sentence.1.the world of outdoor advertising billboards, transport and ‘street furniture’ isworth about $18 billion a year, just 6% of all the world’s spending on advertising. 整个户外广告市场(露天广告牌,公共交通和路边设施)大约价值180亿美元一年,只占了全世界广告支出的6%。
体验商务英语综合教程__Unit_4_答案

Unit 4 AdvertisingPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 Outdoor advertising is one of the fastest growing _______________ in the market.A marketsB sectionsC segmentsD sectorsD2 The world of outdoor advertising billboards, transport and ‘street furniture’is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising.A worthwhileB worthyC valuedD worthC3 The soaring costs of TV are ______________ clients to consider alternatives.A makingB drivingC promptingD lettingA4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.A exclusivelyB largelyC greatlyD inclusivelyC5 Placing an ad on a bus shelter for two weeks ________________ at about £90.A works onB works awayC works outD calculatesD6 We are facing a ________________ with our market share. What are we going to do about it?A promotionB saleC orderD crisisA7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.A effectiveB efficientC effectD efficaciousC8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.A ensureB assureC convinceD persuadeB9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies concerned.A offerB presentC supplyD furnishD10 The little village where he lived would be a popular tourist ________________.A placeB siteC visitD resortB11 Thank you for the above order ______________ our bicycles.A ofB forC byD againstC12 It is stipulated in our Sales Confirmation No. 2007021 ____________ the 5,000 bicycles you ordered are to be shipped in two equal lots in March and April 2007.A whichB whereC thatD whatA13 You requested that 80% of the bicycles ____________ in March and the balance in April.A be shippedB shippedC to shipD have been shippedC14 Although we have the quantity ______________ stock, it is too late for us to ship 80% of your order in March.A fromB forC inD atD15 We have received your letter of 28 March, ___________ us to modify the previous arrangements for the shipment of the captioned order.A askedB to askC being askedD askingA16 You now wish to advance the date of shipment ____________ one month.A byB toC forD atA17 In the circumstances, we regret ___________unable to meet your request.A to beB beingC beD having been A18 In this case, you must _____________ the additional charges.A bearB have borneC to bearD bearingD19 Please take the above ____________ account and let us know your decision as soon as possible.A toB forC byD intoB20 We are pleased to inform you that the captioned order _____________ now been dispatched.A haveB hasC areD isPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 竞争对手产品Competitors’ products2 隐性广告Subliminal advertising3 广告媒体Advertising media4 体育赞助Sports sponsorship5 免费样品Free sample6 广告标语Advertising slogan7 大众媒体Mass media8 售点展示point-of-sale display9 户外广告Outdoor advertising10 大众市场Mass-market11 电视黄金时段栏目广告Prime-time TV slot12 市场份额Market share13 街道设施Street furniture14 公交车候车亭Bus shelter15 金融服务financial service16 营销组合Marketing mix17 公共关系Public relations18 广告宣传活动Advertising campaign19 价格促销Price promotion20 潜在客户Potential clientPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.The world of outdoor advertising billboards, transport and ‘street furniture’ isworth about $18 billion a year, just 6% of all the world’s spending on advertising.整个户外广告市场(露天广告牌,公共交通和路边设施)大约价值180亿美元一年,只占了全世界广告支出的6%。
大学英语综合教程4课后习题答案

大学英语综合教程4课后习题答案大学英语综合教程4课后习题答案大学英语综合教程4注重激发学生的跨文化交际意识,引导学生的批判性思维,下面是小白你整理的课后练习答案,希望能帮到大家!Unit 1 Text ALanguage Sense Enhancement1. the fierce resistance2. the long march3. the devastating enemy4. bleak5. launched6. military might7. mowed down8. campaign9. a painful lesson 10. the aidLanguage FocusVocabularyI.1. 1) alliance 2)at the cost of 3) stroke 4)limp 5)minus 6) regions 7) declaration 8) siege 9) raw 10) bide his time11) have taken their toll 12) in the case of2. 1) is faced with 2)get bogged down 3) is pressing on/pressed on 4) drag on 5) get by 6)dine out 7) have cut back 8) get through3. 1) head to the conquest of cancer in the near future2) has been brought to a halt by the delayed arrival of raw materials due to the dock worker’s strike3) will/should never get in the way of her career4) caught the foreign minister off guard5) of the electronic calculator has rendered the slide rule out of date/obsolete4. 1) Being faced with/the occupation of/regions2) crucial to/efficient/to reckon with/weaken/be brought toa halt3) a heroic/the decisive/turned the tide/siege/by launchingII. More Synonyms in the Context1) in the gloomy trenches of France and Belgium.2) 3) 4)III. Usage1) fall ill 2) lay dead from a heart attack 3) dropped dead froma heart attack 4) fell asleep 5) marrying young 6) to sit still for longer than a few minutesComprehensive ExercisesI.1. 1) invasion 2) stand in the way 3) catching…of f his guard 4) launching 5) declaration 6) campaign 7) drag on8) reckon with 9) bringing 10) to al halt2. 1) allow 2) reckoned 3) highly 4) forecasts 5) rapidly 6) instant 7) delivery 8) advantage 9) observing 10) powerful II.1. 1) Mr. Doherty and his family are currently engaged in getting the autumn harvest in on the farm.2) We must not underestimate the enemy. They are equipped with the most sophisticated weapons.3) Having been out of a job for 3 months, Phil is increasingly getting desperate.4) Sam, as the project manager is decisive, efficient and accurate in his judgment.5) Since the chemical plant was identified as a source of pollution, the village neighborhood committee decided to close it at the cost of 100 jobs.2. The offensive had lasted three days, but we had not gained much ground. The division commander instructed our battalion to get around to the rear of the enemy at night and launch a surprise attack. To do this we have to cross a marshland, andmany of us were afraid we might get bogged down in the mud. Our battalion commander decided to take a gamble. Luckily enough, thanks to the severely cold weather which had made the marshland freeze over, we arrived our destination before dawn and began attacking the enemy from the rear. This had turned the tide of the battle. The enemy, caught off guard, soon surrendered.Text BComprehension Check1. d d b a b dTranslation1. 6月5日被选为进攻日,是因为要留下一个安全量,以防万一进攻需要推迟。
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Unit 4 Business ethicsExtensive ReadingCorporate Philanthropy Responds to DisastersExercisesI.Speed Reading ComprehensionRead the text for FIVE minutes, and find the best answer to each of the following questions.1. According to the 2nd paragraph, why some companies faced internal criticism?A. These companies have donated too much money to the communities, regardless of theirown capacity.B. These companies ignored the needs of their own employees who were affected by thedisasters.C. The philanthropic programs of these companies were too cheap.D. Corporate had to go back to boards for additional donation resources.2. Why is it that some companies are suggested donating cash instead of products whendisasters take place?A. Products are often hard to transport and warehouse.B. Using cash in the locality helps rebuild the economy.C. Product may not fit the needs of the beset community.D. All of above.3. Which of the following statement is NOT true with Pitney Bowes Inc.?A. It has operated a fund that helps employees out of personal tragedies.B. Its Employee Involvement Fund can reflect employees’ interest and support.C. It has started splitting some of its corporate giving between immediate and long-termassistance in the consideration of the complicated nature of identifying appropriatedisaster aid.D. Medical and funeral expenses will not be the focus of its fund.4. According to the text, which of the following company’s foundation is NOT long-term-focused?A. Baxter InternationalB. MitsubishiC. General Electric Co.D. Pitney Bowes Inc.5. The software module of MicroEdge Inc. helps the company’s community foundation the bestin terms of _______.A. free-of-charge serviceB. online serviceC. accountingD. disaster reliefII.VocabularyFill in the blanks with appropriate words from the text. The initial letter of each word has been supplied for you.1. It’s wise to use just as much caution when making your charitable giving decisions as you dowhen making other decisions affecting your life.2. With soil that has had its biological components destroyed, the first step toward restoration isto stop adding any more chemical fertilizers.3. The global obesity pandemic combined with society's anti-fat bias is more damaging towomen than to men, an expert has warned at an international conference.4. Turkey’s two major cities are grappling with water shortages after record-low snow and rainfalls in the winter and searing summer temperatures.5. The importers who do not intend clearing the imported goods for "home consumption"straightaway may choose to warehouse the goods.6. The Foundation is a public charity that works with individuals, families, businesses andfoundations, serving their philanthropic needs as well as initiating giving programs.7. As the little copyist proceeded with her work, she sent every now and then a responsiveglance toward her admirer.8. Beset by rumors, and four months from a primary election, the Mayor yesterday for the firsttime gave his account of a 2007 incident in which he argued with a police officer.9. Like so many others around the world, we are following the devastation caused by theearthquake and tsunami that has hit many parts of Southeastern Asia.10. Some coincidences are small, and seemingly inconsequential, but others have the potential tochange lives.A Question of EthicsExercisesI.Reading Comprehension1. Which of the following statements is NOT TRUE with Waterschoot's case?A. It raised the ethical concerns regarding information technology and the managementobligation.B. Waterschoot immediately reported to her boss and the unit's legal counsel about theproblem because there was some crucial information for Lockheed Martin in thetemplate.C. Waterschoot found the competitor’s confidential information before 5 p.m.D. Waterschoot removed the document from the server with the purpose of protecting acompetitor of Lockheed Martin’s.2. According to the text, as e-business and IT are developing, companies need to put thefollowing into consideration EXCEPT _______.A. equipping the employees with essential IT ethicsB. establishing a set of ethical guidelines in a companyC. the impacts brought by IT on the employees concernedD. how to deal with the potential problem brought by e-business partnerships3. According to the Information Week Research survey, we can infer that _______.A. If your personal data is collected by a health-care company, they are more likely to besold to third parties than by any other industries.B. Most companies will inform their customers know when specific types of data of theirown are being collected.C. When evaluating the ethical and moral implications of business decisions, a largernumber of people will rely on their personal experience only.D. Not many people know some ethical impacts may be brought by their businessdecisions.4. Paragraph 7 suggests that ________.A. Canon Information Systems Inc is monitoring its employees’ online activities;B. Canon Information Systems Inc’s human resources department tries to make sure thattheir employees are using the Internet in an ethical and legal way;C. James Underwood, manager of IS, reports to the human resources department;D. Canon Information Systems Inc’s human resources department may be violating theprivacy of the employees.5. Companies nowadays concern not only about the employees’ awareness of business ethics,but also about ________.A. how the employees interact with the information technology in a digital context;B. the safety when the employees are handling the digital devices;C. the protection of the privacy of its customers;D. all of above.。