专科与本科swot分析英文版
swot分析英文版
SWOT Analysis:Advantage Analysis:1 product development innovation ability(1) Porsche has more than 50 years of racing experience, accumulated a lot of technical expertise.(2) Porsche hired some of the world's most outstanding design talent, the continued development of advanced technology2 the quality of the products among the forefront of the auto industryThe pursuit of quality. Porsche process and design strategy in the first place3 brand benefits, brand loyalty has loversPorsche emphasize the design, development and promotion, so as to maintain its reputation for excellence, innovation, and other characteristics of the outstanding European descent, makes people choose it.4 the price is relatively cheap, is the "civilian" supercar.Porsche with existing technology and technology continues to develop, so it can at relatively low prices lead to more reliable performance. Compared with the super sports car, such as Ferrari FXX, it cost about $500000, and close to the Porsche Yurbo is about as low as $100000.5 The success of diversification broughtIn the America market, SUV started to become mainstream, Porsche decided its product line extension, the diversification of production, the product will continue to promote the Cayenne -- Porsche growth in the next few years.6 The strategy is the core competitiveness of difference(1)the unique product positioning -- taking sports as the main products, and is famous for its fashion noble and excellent performance; (2) unique customer orientation -- the annual income of over $380000, pay attention to innovation and independent customer (3) unique price -- the price is relatively cheap, is the "civilian" super the car (4) to meet customer needs as the premise and innovative technologyDisadvantage Analysis：1 The traditional model of high fuel consumption, not improvedIt is estimated America environmental protection agency, in the 90's of the twentieth Century 911Turbo, the fuel consumption of 18 miles per gallon but in 2010 it reached 24~25 per gallon of fuel consumption. Although Porsche efforts to reduce fuel consumption, but new products from the design view, the effect is not good, fuel consumption remains a serious problem.2Financial structure debtPorsche since 2005 the acquisition of a large number of public shares, at the same time in very difficult economic crisis, as of 2009 1 at the end of the month, Porsche has been difficult to maintain the production and operation of funds. By the public after the acquisition, Porsche still need to restructure and improve financial structure.Opportunity Analysis:1.The Volkswagen Group's acquisitionThe public to buy Porsche from the capital chain crisis, and promote its further development. Public management are eager to improve the mass of other brands use Porsche expertise, so the public to provide more resources and platform for the development of Porsche, such as by its distribution channels.2.Germany's economic support.Germany is the world's third largest exporter, union members are protected by the labor law, and received wide support.3.Analysis of market segments.Segment market, competition is not a big amount. Many potential competitors because there is no sufficient funds to invest in manufacturing and Porsche comparable to the car, and withdraw from the competition in the market segment.4. fashion trendIn the luxury and high-end market, the pursuit of fashion is the nature of the buyer. All along, the roadster as fashion representative, therefore, as Porsche car enterprises, have good market prospects.5.The development of the Chinese sports industry.On the one hand. As the world's fastest growing economy Chinese, Chinese government also plans to gradually promote the appreciation of the RMB, the export market, with huge development potential. On the other hand, Chinese area sports car market in the initial stage of development, its sales in 2009 ~2010 annual rate of 72%, Porsche accounted for about 15.6% of total sales, in 2~3 years, China Porsche will become the largest consumer market.6.Analysis of sports car industry conditions.The car industry is a capital intensive industry, economies of scale, international expansion will lead to greater market penetration level, will also increase, so Porsche where the industry itself is Porsche provides a good environment of the industry.7.The strategic alliance support.Porsche purchased some shares of MHP's assets as a strategic alliance, Porsche allows MHP to provide consulting and process for its improvement measures, which helps Porsche learn new business technology and the production process improvement, the ability of production at the same time the Porsche Cayenne in the Leipzig area is located in Germany in the same production line the same factory, CarreraGT and Panamera.Threat Analysis:1, the economic situation and the decline in oil prices. From the beginning of 2007, the economic situation gradually decline, rising unemployment, resulting in declining consumer purchasing power; at the same time, oil prices reached a record high, up to $100 a barrel. Consumers are very sensitive to the price decline, thus resulting in the demand for consumers to buy, Porsche sales will be affected.2, improve the America average fuel economy (CAFE). According to statistics, Porsche largest market is America, 2009-2010 years 26% of its sales from America. However, the average fuel economy standard in 2020 will be the implementation of American (CAFE) not only improves fuel consumption standards, but also substantially increase the amount of fines; and the fuel consumption is relatively large Porsche. This will make Porsche in USA the substantial decline insales, not even sales.3.Many car manufacturers to seize the market China. As the fastest growing economy in the country Chinese, has great potential, so many car manufacturers will accelerate the pace of the market to seize the Chinese, which has Chinese as expansion area is very important to the Porsche China said, facing greater competitive pressures and risks.4.The government increased Foreign Company review. Porsche vigorously expand in Chinese, however China government has added to the Foreign Company's review, make its investment in China facing more uncertainty。
swot分析范文
swot分析范文SWOT（Strengths Weakness Opportunity Threats）分析法，又称为态势分析法或优劣势分析法，用来确定企业自身的竞争优势（strength）、竞争劣势（weakness）、机会（opportunity）和威胁（threat），从而将公司的战略与公司内部资源、外部环境可以有机地结合起来。
一、S（1）办事能力强，善于组织各种细节工作，在履行职责的过程中充满动力，做事详细周到、认真负责，行事果断；（2）为人可靠、友好直率、责任心强、性情开朗、精力充沛；（3）注重实际和事实，有较强的逻辑分析能力和客观判断能力；（4）善于先安排计划而后作出行动，力求迅速、高效；（5）独立自主、不轻易依赖他人；（6）文化产业管理专业研究范围广，涉及较多领域的学科，就业领域非常广。
二、W（1）在生活中过分的严苛和关注细节，容易因为其中一细节好坏改变对他人的态度；（2）固执己见，不善于接纳他人观点和立场；（3）做事态度过于强硬，习惯用自己的想法去影响甚至改变他人，容易忽视对他人的感知；（4）遇到困难，执着于和自己较劲，不擅长寻求他人帮助，总想独自完成任务，往往费时费力；（5）过分拘泥于规矩，缺乏灵活变通性；（6）文字表达能力较弱；（7）想的很多，做的太少，容易轻言放弃。
三、O（1）近年来，国家相继出台了一系列与文化产业相配套的扶持政策、法规和文件，这些政策的实施对文化产业的发展起到了积极推动作用；（2）文化产业作为当今社会发展的主导产业，在国民经济体系中的地位和作用显得举足轻重；（3）随着人民物质生活水平的提高，文化产品消费成为人们生活中必不可少的一部分，所占分量呈现与日俱增的趋势；（4）文化产业逐渐跳出传统领域，融入宏观经济大格局，实现了同设计服务及相关产业的真正融合发展，向着更加高端、纵深方向不断探索，给传媒人带来了更大的机遇；（5）当今文化产业缺乏既懂媒介运作又可以融入市场运作机制的“复合型”人才，人才需求量大；（6）浙江地区有着丰富的文化资源，地区文化发展前景较好。
Marketing-SWOT分析法【专业市场分析英文版】
Ms Carren RoyGroup 6: Isabel, Serena, Bobby, Lareina, KathyMay 24th, 2012 SWOT-Analysis [Wall’s product extension]Strengths1.Advantages of position:i.Esteemed, established, mature, world-wide operation with salesin China Main land, HongKong, India, Indonesia, Jordan, Lebanon, Malaysia, etc.ii.Wall’s is the market leader of the Pakistani Ice cream market.iii.Unilever has been selling ice cream for decades, though theHeartbrand was launched world wide in 1999. The Heartbrand logo iscommon to every country and has come to be synonymous withquality treats.2.Capabilities:We are capable of reaching 15% market share in China in two yearssince with a prestigious operation and considerable market share theheartbrand has established an excellent platform for furtherdevelopment such as a product extension.petitive advantages:i.Deep roots in local cultures and markets around the world, whichestablish a strong relationship with consumers and are the foundationfor the future growth.ii. A truly multi-local multinational: we bring our wealth of knowledge and international expertise to the service of local consumers.P's (unique selling points):i.Health: In some studies, particularly an eight-year-long one that wasreported in 2006, many health professionals accept the notion that alow-fat diet decreases people’s risk of disease. Low-fat ice cream istherefore popular in the current market.ii.Keep-slim & satisfaction: Women and teenagers are the maincustomers of our products. As a commonly known trend, women andteenagers prefer sweet and iced food whereas partly because of theincreasing number of obesity they now prefer foods that can not onlysatisfy their stomachs but also help them keep slim.5.Resources, Assets, People:i.Fully equipped with state of the art machinery, the Wall’s factory is astandard of hygiene and technology in the region and has becomesynonymous with quality.ii.Strong, recognizable brands: Mention ice cream and most people think of the Heartbrand. The brand with the big red heart logo isbehind many much-loved ice cream classics from indulgent treats likeMagnum and Cornetto to the refreshing fruit tastes of Solero andfamily favourites like Viennetta.iii.Strong relationships with your suppliers: We have long-term rental contracts for in our business locations including China, Singapore,Pakistan, etc.iv. A positive relationship with customers: Few foods are guaranteed to put a smile on people's faces like ice cream. But while ice creamshould always be fun, we've an ever-growing range of lower fat, lowersugar products. Wall’s liw-fat series, which are the lighter versions forthose watching the calories and smaller sizes for smaller appetites, aswell old favourites – there's something for everyone.v.Unique alliances with other businesses: Wall’s has been kept asmoothing relationship with other ice cream brands including Ben &Jerry, which shares the same parent company Unilever and whichenables us to gather useful first-hand information.6.Experience, market share, data:i.Global leader: Wall’s is sold in more than 40 countries making it themost widely available ice cream worldwide. Unilever is the globalleader of ice cream and frozen desserts manufacturing with almost 18%of the global market share.ii.Wall’s was bought by consumer products manufacturer Unilever in 1999, but were still able to retain their social responsibility platformand kept both co-founders closely involved with product development.Their brands complement Unilever's existing ice cream brands.7.Innovative aspects:i.With customers becoming more health conscious, Wall’s has alsotaken a conscious step to providing healthier and nutritious products.Wall’s innovatio n centre in UK is constantly working on makinghealthier products by reducing the fat content in the products yetoffering the same great taste. Wall’s is striving to be a healthier choicefor kids by lowering sugar content and introducing nutrient richofferings like Moo which has calcium equal to one glass of milk.ii.The new notion of the combination of low-fat food and delicious food makes our product innovative, special and desirable.iii.Cold extrusion technology: This technology enables us to 'double churn' our ice cream to deliver a higher quality, creamy textured icecream that is lower in fat.8.Advertisements, communications:A proven advertising process that works well: Wall’s advertising toolsincluding TV advertisement, magazing advertisement and posters gaingood reputation and expectations among customers.9.Cultural, attitudinal, behavioural:i.On 1 May 2008, Unilever Group Chief Executive Patrick Cescauannounced that most Unilever’s products will be certified sustainableby 2015. He also told the audience at the Prince of Wales’ May DayClimate Change Summit in London that Unileverm, which is the parentcompany of Wall’s, was supporting the call for an immediatemoratorium on any further deforestation in Indonesia.ii.Many high-fat foods are pre-packaged, such as potato chips and snack cakes. This kind of packaging and preparation costs money. A low-fatdiet based in whole foods can cost much less money. Our low-fat icecream is therefore preferred for its lower price.10.Philosophy and valuesThe Wall’s Heart brand stands for a good honest scoop of pleasure. Itsphilosophy is to be an evangelist of pleasure: “A day without pleasureis a day lost.”Weakness:1.Disadvantages of positioni.Though Wall’s product is worldwidely well-known, the demand curveof a company with an established reputation becomes less elastic.Lower price not necessarily implies a great increase in revenue.ii.Cream and sugar are two main and inevitable ingredients in ice cream;people who believe cream would do no goods to health are veryunlikely to be convinced by our claims, which states that this icecream will help people keep fit as well as healthy.ck of competitive strength:A product like ice cream has too many substitutes and the flavors of ice creamare limited; in competitive market, it is hard for Wall’s to increase its marketshare.3.Quality and efficiency:Since the product is made to be low-price, but the technology involving fatextrusion is complicate d and costly; it’s hard for us to keep a low price with high quality.4.Financial aspect:As a new contructed production system, without convincing data of marketimpact, low-fat series can hardly get enough financial supports from the parent company.5.Own known vulnerabilities:We are lack of proof that shows the effectiveness of low-fat ice cream. Sincethe product has never been sold or used before, we don’t have 100% sureabout the effectiveness on health and abesity.6.Low innovative skills:Wall's ice cr eam flavors haven’t been changed for long, of which the reason is that ice cream flavors are hard to be more improved and desirable, and areunlikely to be favored by customers because more and more customers nowprefer original flavors of foods.Opportunies1.Market Demand:i.The low fat ice creams will aviod the development of adiposis amongchildren, so their parents are willing to buy this kind of ice cream fortheir kids.ii.China (Mainland) region and Asia area favor the slim figure, therefore girls prefer to keep fit, creating a huge demand of low-fat food items.iii.The increase in overall income of Chinese people, which stands for an increase in purchasing power.petitors' vulnerabilities:i.Poor production-qualities of competitive brands. Brands which offerlow-fat ice-creams like Nestle and Yili have been exposed to produceinferior qualities and the public.ii.Other low-fat products are very unlikely to be sold at ordinary shops like 7-eleven and Watson.3.Industry or lifestyle trends:Chinese people are now calling for a life that is simple and healthyrather than luxurious, which suggests that low-cost and healthy foodis preferred by the market.4.Technology development and innovation:i.Technological advances in food production and processing have giventhe food industry new tools, such as protein-or carbohydrate-basedfat replacers, that are likely to accelerate the introduction of tastyreduced-fat foods in the future.ii.The refrigerated transportation industry development (a technology can transpot perishable products under low temperture condition),which provides opportunies to lower the production costs.ernment support:The favourable government’s policies of new economic zones provide theforeign enterprises interest rate and taxation advantages, which providesdevelopment opportunies for our product.6.Partnerships, agencies, distribution:In 2003, Wall’s established outlets in Shanghai, China, which has considerably increased revenue for Wall’s and therefore set an good example for our low-fat product.Threats:1.Market demand:i.There were lots of harmful foods with illegal additives in the market,including import foods and foods produced by foreign companies.Consumers may not believe in the new production.ii.The recently news which concerned illegal ways to produce ice-cream affect market demand, consumers may not trust the production.iii.Kwality Walls Complaints. Bad taste of Kwality Walls paddle pop ice cream. (News of 2011, April)iv.There’s a trend of DIY, some may make their own ice-cream at home and we will lose this part of consumers.v.The ruling price of diet ice-cream is relatively high; some consumers may not believe our products with so low a price.2.Decreasing expectations from authorities:Jon Cox, head of Swiss research at Kepler Capital Markets in Zurich:“It's going to be difficult to get back underlying volume growth. I thinkvolume growth in a heavily developed market is going to be hard. ”3.Political effects:Since 2002, Chinese government decreased preferential policies forforeign companies, which increased producing costs and the difficultyof launching new products.petitor intentions:i.There’re already many low-fat products in market and very few ofthem have made great success.ii.Many competitors deceive customers by posting misleadinginformation on their advertisement, which can lower consumerconfidence in similar products.5.New technologies, services, ideasi.The pollution cost is getting higher and more attention, we may lossboth profits and reputation if the pollution of new technology can’t behandled perfectly.ii.With the development of technology, more producers will enter the market and steal our consumer.iii.The flavour we launch may not fit consum ers’ demands because of the low-fat food would be less tasty than the original ones.iv.China Company Yili is now planning to launch a new low-fat ice cream with advanced technology, which harms our opportunies in selling ourice-creams.6.Financial and credit pressuresThe company has put a lot of money in brand outlet stores, the fail oflaunching diet ice-cream may have the potential to destroy thecompany.7.Economical pressuresThe appreciating RMB lowers foreign investment possibilities; peoplein China Mainland now prefer to shop in HK, USA, etc.8.Seasonality, weather effectsOur product can only have a good sale in summer, only a few Chineseeat ice-cream in winter. We will have to face the challenge when ourrevenue is low under the condition of snowy and rainy days.。
SWOT分析模型(英文版)-PPT资料16页
Conducting a SWOT analysis
There are eight steps required to complete a SWOT analysis and create a SWOT matrix (also known as a TOWS matrix).
1. List external opportunities
Strengths
Opportunities
StrengthOpportunity strategies
Weaknesses
WeaknessOpportunity strategies
Threats
Strength-Threat strategies
WeaknessThreat strategies
Competitive Analysis
Who are my competitors?
How do I analyze them?
SWOT Porter’s Five Forces
Strategic Group Maps
PEST analysis
SWOT analysis and SWOT matrix
Conduct your own SWOT analysis
A BNET Professional Development Tool Version 2.0 January 29, 2019
swot英文作文怎么写
swot英文作文怎么写英文：SWOT analysis is a commonly used tool for evaluating a company's strengths, weaknesses, opportunities, and threats. It is a useful way to assess the company's internal and external environment, and to develop strategies for improving its performance. In this essay, I will discuss how to conduct a SWOT analysis and provide examples of each category.Firstly, let's talk about strengths. These are the positive aspects of a company that give it a competitive advantage. For example, a company may have a strong brand reputation, a loyal customer base, or a skilled workforce. These strengths can be leveraged to achieve business goals and gain a competitive edge in the market.Next, weaknesses are the negative aspects of a company that hinder its performance. These may include outdatedtechnology, poor management, or a lack of resources. It is important to identify these weaknesses in order to address them and improve the company's overall performance.Moving on to opportunities, these are external factors that can benefit a company. For example, a company may be able to expand into new markets, introduce new products, or form strategic partnerships. By taking advantage of these opportunities, a company can grow and increase its revenue.Finally, threats are external factors that can harm a company's performance. These may include changes in the market, new competitors, or economic downturns. It is important for a company to be aware of these threats and develop strategies to mitigate their impact.In conclusion, SWOT analysis is a valuable tool for evaluating a company's internal and external environment. By identifying strengths, weaknesses, opportunities, and threats, a company can develop strategies to improve its performance and gain a competitive advantage.中文：SWOT分析是一种常用的评估公司优势、劣势、机会和威胁的工具。
SWOT分析英文版及案例
Of course they need your
help!
Rules
Using SWOT analysis grid (next 2 slides) Two groups Using paper 10 minutes for analysis 10 minutes for decision making
Step 4: SWOT matrix
Step 5: After completing the SWOT matrix the SWOT participants had a wider view of the situation at the centre so they were able to propose the alternatives that helped considerably in the operation of the health centre
SW
Weaknesses
OT
• Factors that are within an organization’s control that detract from its ability to attain the desired goal. • Which areas might the organization improve?
case
SWOT analysis 优劣势分析 英文
? Changing demand. ? Emergence of new technologies or innovative products and services. ? New regulations or increased trade barriers e.g. environmental lobby seeks a ban on
agreement, homeland security and the fight against terrorism. ? Changes in social patterns, population profiles, lifestyle changes, etc. ? Mergers, joint ventures or strategic alliances based on geopolitical and public-private partnerships. ? Non-investment or other reason leading to a market being vacated by a competitor technology. ? An unfulfilled customer need e.g. a specific data requirements or data required for a particular
Strengths (Internal)
? Resources and capabilities that can be used as a basis for developing a competitive advantage.
? Characteristics that can be controlled.
swot分析案例英语范文
swot分析案例英语范文Alright, here's an example of a SWOT analysis in English, following the given guidelines:---。
Let's start with the Strengths. This company boasts a strong brand name that's been around for decades. People trust it, and that's a huge advantage in today's market. Plus, they've got a top-notch team of experts who are always on the cutting edge of technology.Moving on to Weaknesses, one thing this company lacks is a strong online presence. Their website is outdated, and they're not very active on social media. That's a missed opportunity to connect with a younger audience. Also, their product line is a bit limited, which could make them lose out to competitors with more variety.Now, let's talk about Opportunities. The market fortheir products is growing rapidly, especially in developing countries. Expanding into those markets could really boost their sales. Plus, with advances in technology, there's so much potential to innovate and stay ahead of the competition.And finally, Threats. Their biggest threat is undoubtedly the competition. There are so many other brands out there offering similar products, and some of them are even cheaper. Plus, changes in consumer preferences could also pose a threat, especially if they're not quick to adapt.So, in a nutshell, this company has a solid foundation but also faces some challenges. They need to leverage their strengths, address their weaknesses, seize opportunities, and mitigate threats to stay.。
英语作文swot分析
英语作文swot分析SWOT Analysis。
Strengths: Our company has a strong team with diverse skills and expertise. We also have a solid reputation in the industry and a loyal customer base. Additionally, our products are known for their high quality and reliability.Weaknesses: One of our main weaknesses is our limited marketing budget, which hinders our ability to reach a wider audience. We also have some outdated technology and processes that need to be updated in order to stay competitive in the market.Opportunities: There are several opportunities for growth in the market, including the potential to expand into new geographic regions and to develop new products to meet emerging customer needs. We also have the opportunity to form strategic partnerships with other companies to enhance our offerings.Threats: The main threats to our business include increasing competition from new entrants in the market, as well as the potential for economic downturns that could impact consumer spending. Additionally, changes in government regulations could also pose a threat to our operations.In conclusion, conducting a SWOT analysis helps us to identify our strengths, weaknesses, opportunities, and threats, which in turn allows us to develop strategies to capitalize on our strengths, address our weaknesses, take advantage of opportunities, and mitigate potential threats. This process is essential for ensuring the long-term success and sustainability of our business.。
swot大学生分析案例范文
swot大学生分析案例范文SWOT analysis is a popular tool for evaluating the strengths, weaknesses, opportunities, and threats of an organization or individual. It is widely used in business, marketing, and even personal development. In the context of college students, a SWOT analysiscan be a useful exercise to identify their advantages, drawbacks, potential opportunities, and challenges in their academic and personal lives.SWOT分析是一种常用的评估组织或个人优势、劣势、机会和威胁的工具。
它广泛应用于商业、市场营销，甚至个人发展领域。
在大学生的背景下，SWOT分析可以是一个有用的练习，用来识别他们在学术和个人生活中的优势、缺点、潜在机会和挑战。
Firstly, let's consider the strengths of college students. They are typically young, energetic, and open-minded, eager to learn and explore new ideas. They often have access to a wide range of resources, including libraries, research facilities, and academic support services. Additionally, many college students have strong social networks and are able to build relationships with professors,mentors, and peers, which can provide invaluable support and guidance.首先，让我们考虑一下大学生的优势。