英语商务函电第八章[15页]
合集下载
外贸英语函电.Chapter8
We look forward to receiving your shipping advice and thank you in advance.
Notes
Packing:
Large packing/outer packing (Packing for transportation 运输包装) Small packing/inner packing (Packing for sales 销售包装)
Example.
Dear Sirs, 30 metri
We are now pleased to inform you that we have shipped the above goods on board s.s. “Wuxi” which sails for your port tomorrow.
Notes
Unit packing: Bag Sack Carton Case Box Crate Drum Can, Tin Bundle Combined packing: Container Pallet Bg; Bgs 袋 Sx; Sxs 麻袋 Ctn; Ctns 硬纸箱 C/; C/s 箱子 Bx 盒 Crt 板条箱 Drm 桶 罐头 Bdle 捆 集装箱 货盘（tray底盘; platform平板）
Example…
The tea under the captioned contract should be packed in international standard tea boxes, 24 boxes on a pallet, 10 pallets in an FCL container. On the outer packing please mark our initials SCC in a diamond, under which the port of destination and our order number should be stenciled. In addition, warning marks like KEEP DRY, USE NO HOOK, etc. should also be indicated.
商务英语函电unit 8 order letters[精]
![商务英语函电unit 8 order letters[精]](https://img.taocdn.com/s3/m/01c74d74b307e87100f6961d.png)
Our goods are of the best quality …（我们的 货物质量优良……）
We appreciate your interest in our products which are of good quality and best price. （感 谢你们对我方的货物的兴趣，货物品质优 良、价格合理。）
We have received...(我方收到......) The goods ex S.S. XX have been...(某轮运来的货
物已经......) Thank you for the goods sent...(感谢......运来的货
物) We are glad to inform you that we find the goods
Thank you for your order...(感谢你方......订货) We acknowledge receipt of our order...(感谢收到订货......) We have received the goods shipped ex ...(我方已经收到
由......轮运来的货物) 2. 说明谢绝订货的原因；（Explaining for having to decline）
For your information, we have produced several new products. （兹告知，我方又生 产了一些新产品。）
We enclose our latest catalog, if you are interested in some other items, please tell us. （附寄上我方最新的产品目录，如果对 上边的产品感兴趣，请告知我方。）
We appreciate your interest in our products which are of good quality and best price. （感 谢你们对我方的货物的兴趣，货物品质优 良、价格合理。）
We have received...(我方收到......) The goods ex S.S. XX have been...(某轮运来的货
物已经......) Thank you for the goods sent...(感谢......运来的货
物) We are glad to inform you that we find the goods
Thank you for your order...(感谢你方......订货) We acknowledge receipt of our order...(感谢收到订货......) We have received the goods shipped ex ...(我方已经收到
由......轮运来的货物) 2. 说明谢绝订货的原因；（Explaining for having to decline）
For your information, we have produced several new products. （兹告知，我方又生 产了一些新产品。）
We enclose our latest catalog, if you are interested in some other items, please tell us. （附寄上我方最新的产品目录，如果对 上边的产品感兴趣，请告知我方。）
商务英语函电Chapter 8 (3)
Specimen letter 1
Part one: state the fact that we have not received the payment duly and urge the remittance of payment. Part two: look forward for the future cooperation. Part three: show thanks and urge again.
Writing tips
A letter focusing on negotiating payment terms by the importers: 1. In the openning sentences: Mention the Contract No., Order No. goods, etc. 2. Suggest the speficic terms of payment and put forward the reason clearly;
Specimen letter 2
Dear sirs,
Reply to payment reminder
We have received your recent inquiry and are fully aware sixty days in arrears We that we are 拖欠60天 __________________. appreciate your patience and your willingness to help us 解 resolve this situation 决现状 __________________.
Specimen letter 1
Render
外贸英语函电Unit 8 Packing
kgs, 10 bags to a wooden-case
Case 箱；盒；套；罩
Box 盒子 = small case
Crate 板条箱
Drum 铁桶
Barrel；Cask 木桶
Bale 包，捆
Can 罐(Tin听)
Carboy 大玻璃瓶
Container 集装箱
Poly-bag 塑料袋
polyethylene 聚乙烯
Gunny-bag 麻袋
Bundle 捆
Wheat Stalk & pallet truck
(in) bulk 散装
Drip-proof spout & cap
Pump dispenser
corrugate cardboard 瓦楞纸板
Case with hinged lid 有铰链盖的盒子
ACID-WITH CARE 酸-当心
OPEN THIS END 此端开启
INFLAMMABLE 易燃物品
LIFT HERE 在此起吊
HANDLE WITH CARE 谨慎搬运
DO NOT STOW ON DECK 禁放甲板上
STOW AWAY FROM HEAT 请勿近热
Carton （内装小盒的）外包装盒、纸板箱
Warnings 警告性标志
易燃气体
辐射物品
THIS SIDE UP 此端向上
FRAGILE 易碎物品
USE NO HOOKS 禁止用钩
TO BE KEPT COOL 低温存放
DO NOT DROP 小心轻放
GLASS-WITH CARE 玻璃-当心 PERISHABLE 容易变质
KEEP DRY 保持干燥
Unit 8 Packing
Case 箱；盒；套；罩
Box 盒子 = small case
Crate 板条箱
Drum 铁桶
Barrel；Cask 木桶
Bale 包，捆
Can 罐(Tin听)
Carboy 大玻璃瓶
Container 集装箱
Poly-bag 塑料袋
polyethylene 聚乙烯
Gunny-bag 麻袋
Bundle 捆
Wheat Stalk & pallet truck
(in) bulk 散装
Drip-proof spout & cap
Pump dispenser
corrugate cardboard 瓦楞纸板
Case with hinged lid 有铰链盖的盒子
ACID-WITH CARE 酸-当心
OPEN THIS END 此端开启
INFLAMMABLE 易燃物品
LIFT HERE 在此起吊
HANDLE WITH CARE 谨慎搬运
DO NOT STOW ON DECK 禁放甲板上
STOW AWAY FROM HEAT 请勿近热
Carton （内装小盒的）外包装盒、纸板箱
Warnings 警告性标志
易燃气体
辐射物品
THIS SIDE UP 此端向上
FRAGILE 易碎物品
USE NO HOOKS 禁止用钩
TO BE KEPT COOL 低温存放
DO NOT DROP 小心轻放
GLASS-WITH CARE 玻璃-当心 PERISHABLE 容易变质
KEEP DRY 保持干燥
Unit 8 Packing
英语商务函电PPT-Unit 8 Sales Promotion
• 对应例子：P125 The Reviver
随访信) 三、Follow-up Letter (随访信 随访信 私人化） （私人化）
• 促销信发出后，可能会得不到对方的答复， 促销信发出后，可能会得不到对方的答复， 但企业可以再发一封“追询信” 但企业可以再发一封“追询信” （A Follow-up Letter）（也叫随访信），询问 ）（也叫随访信），询问 ）（也叫随访信）， 一下原因， 一下原因，并提出一些对推销有利的新观 点和论据，最后表示希望对方能做出反应 表示希望对方能做出反应。 点和论据，最后表示希望对方能做出反应。 • Thank-you Letter(感谢信 感谢信) 感谢信
（1）Dealer—wholesaler—retailer—end-users （销售者—批发商—零售商—最终消费者） （2）通用的促销手段： “AIDA” A: attention(注意) I: interest (兴趣) D: desire (需求) A: action (行动)
营销理论): （3）The Marketing Theory of 4PS(4PS营销理论 ） 营销理论 Product(产品) Place(销售渠道/分销渠道/地点) Price(定价/价格) Promotion（促销） 注： 企业不直接面对消费者，而是注重经销商的培育 和销售网络的建设，企业与消费者的联系是通过 分销商来进行的
it is essential that in drafting a circular the following rules should be observed:
(1) Keep the letter short, otherwise it may not be read. (2) Catch the reader's interest in the opening paragraph. (3) Give the letter an attractive look and make it as personal as possible.
国际商务函电：Chapter 8
3. The Operation Flow of Documentary L/C
Applicant （Importer） 2
1 S/C
Beneficiary （Exporter） Presenting documents for negotiation 4
Credit advice
Paying the money for documents 8
1. Overview
Definition of L/C
• Letter of credit (L/C) is one of the safest payment methods commonly adopted in international trade. • It is a payment undertaking given by a bank to a beneficiary and is issued on behalf of the applicant.
•
According to the sales contract, the confirmed and irrevocable letter of credit in our favor should be opened 30 days before the shipping date. I understand that now it’s your busiest moment for arranging new season’s orders. However, in order to avoid any delay of this order, please extend your cooperation on establishing this L/C to us ASAP.
外贸英语函电 Chapter 8 Letter of Credit 1
Letter F
• issue：开出，出具 open（establish）the L/C 开立信用证 • duly：如期 • on perusal：经详阅 • transshipment：转船运输（转运） • partial shipment：分批装运（分运） shipment • direct steamers steamers：直达班轮 • few and far between：稀少 • ship via Hong Kong：经由香港转船 • more often than not：经常 • to our mutual benefit：互惠 • amend … to read：将…改成
Structure of Amending a L/C
rm importer that L/C been receive 2.State that discrepancy has been found and reasons for amendment 3.Wish to receive the amendments
• 4、根据付款时间的不同，可分为远期信用 证（time L/C）和即期信用证（sight L/C） • 5、按受益人对信用证的权利可否转让，可 分为转让信用证（transferable L/C）和不 可转让信用证（untransferable L/C）
– 可转让信用证只能转让一次，第二受益人不能 将信用证再转给其他任何人，但能重新转给第 一受益人
Conclusion
We are looking forward to receive your L/C soon.
Letter A
• • • • • • • • • • refer to： 兹谈及 covering： 含 up to the present：到目前为止 upon receipt of：一俟收到 needless to say：毋庸置疑 put in an awkward position：处于尴 尬境地 elapse：过去，失效 ready for shipment：备妥待运 take immediate action：立刻行动 further delay：继续延误
商务英语函电 U8_ADDITIONAL
Christopher Gardner: You gotta trust me, all right? Christopher: I trust you. Christopher Gardner: 'Cause I'm getting a better job.
Christopher Gardner: There's no salary? Jay Twistle: No. Christopher Gardner: I was not aware of that. My circumstances hatertainment
something that makes us feel good or gives us pleasure.
It has many forms including operas, television shows, movies, plays, sports, computer games or video games and reading etc.
Christopher Gardner: Don't ever let someone tell you, you can't do something. Not even me.
Christopher Gardner: [to his son] You got a dream, you gotta protect it. People can't do something themselves, they wanna tell you that you can't do it. You want something? Go get it. Period.
BACK
Christopher Gardner: There's no salary? Jay Twistle: No. Christopher Gardner: I was not aware of that. My circumstances hatertainment
something that makes us feel good or gives us pleasure.
It has many forms including operas, television shows, movies, plays, sports, computer games or video games and reading etc.
Christopher Gardner: Don't ever let someone tell you, you can't do something. Not even me.
Christopher Gardner: [to his son] You got a dream, you gotta protect it. People can't do something themselves, they wanna tell you that you can't do it. You want something? Go get it. Period.
BACK
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
L/C calls for the Bill of Lading, but it is agreed in the contract that the goods will be dispatched by air cargo . L/C also requires Manufacturer’s Certificate. In fact, Litchi is a kind of agricultural produce. It is impossible for us to present a manufacturer’s certificate. As to partial shipments, it is not allowed. But ask for amending L/C to read as “partial shipments allowed”. As this is the first time to do business with clients, request the L/C must be confirmed by a first-class bank, which is also clearly stated in the contract. What will you write to them? Tasks： 1.你能否准确理解上述情境？遇到的主要问题是什么？ 2.这是一封什么类型的信函？这类信函的主要内容包括哪几个方面？ 3.这封信应从哪几方面入手？
《商务英语函电》
根据教材《商务英语函电》 (第一版) 主编：高玉清 朱林莉
Letter of Credit （信用证）
(1) Knowledge (知识目标) To know the structure and the content of L/C; To acquaint with different kinds of letter of credit; To master how a letter of credit works; To master the strategies and ways for writing letters to amend L/C; To master some typical sentence patterns and expressions n amendment to L/C. Skills （能力目标） Be able to correctly and skillfully understand L/C in English; Be able to correctly and skillfully find out the discrepancies in the L/C; Be able to write accurate, clear and concise business letters to amend L/C with correct
strategies; Be able to master the skills of correctly translating such messages in the project jobs from
Chinese into English and vice versa. Personal quality （素质目标） To develop the cautious attitude to the audit information; To train the students’ ability of negotiation, communication and cooperation with their
Lead In
ost often adopted mode of payment is Letter of Credit (L/C).
L/C is a banker’s guarantee that payment will be made on presentation of all the required shipping documents. L/C is a legal instrument to which the conduct of the beneficiary, the applicant and the bank will be subjected. Just like a purchase or sales contract, it has direct and decisive effect on the exporter’s documentation.
Sample Letters报盘常用信函 Example-- Letter 1
Name of Issuing Bank The French Issuing Bank 38 rue Francois ler 75008 Paris, France To: The American Exporter Co. Inc. 17 Main Street Tampa, Florida
companions and co-workers.
The situation and tasks 任务引入
Situation
Suppose you (Tianjin Foodstuff Trading Company) have checked L/C No. MMK8674 issued by NALABILU BANK YAKOHAMA BRANCH and find some discrepancies that should be amended immediately in order to arrange delivery as soon as possible.The discrepancies are as followed:
《商务英语函电》
根据教材《商务英语函电》 (第一版) 主编：高玉清 朱林莉
Letter of Credit （信用证）
(1) Knowledge (知识目标) To know the structure and the content of L/C; To acquaint with different kinds of letter of credit; To master how a letter of credit works; To master the strategies and ways for writing letters to amend L/C; To master some typical sentence patterns and expressions n amendment to L/C. Skills （能力目标） Be able to correctly and skillfully understand L/C in English; Be able to correctly and skillfully find out the discrepancies in the L/C; Be able to write accurate, clear and concise business letters to amend L/C with correct
strategies; Be able to master the skills of correctly translating such messages in the project jobs from
Chinese into English and vice versa. Personal quality （素质目标） To develop the cautious attitude to the audit information; To train the students’ ability of negotiation, communication and cooperation with their
Lead In
ost often adopted mode of payment is Letter of Credit (L/C).
L/C is a banker’s guarantee that payment will be made on presentation of all the required shipping documents. L/C is a legal instrument to which the conduct of the beneficiary, the applicant and the bank will be subjected. Just like a purchase or sales contract, it has direct and decisive effect on the exporter’s documentation.
Sample Letters报盘常用信函 Example-- Letter 1
Name of Issuing Bank The French Issuing Bank 38 rue Francois ler 75008 Paris, France To: The American Exporter Co. Inc. 17 Main Street Tampa, Florida
companions and co-workers.
The situation and tasks 任务引入
Situation
Suppose you (Tianjin Foodstuff Trading Company) have checked L/C No. MMK8674 issued by NALABILU BANK YAKOHAMA BRANCH and find some discrepancies that should be amended immediately in order to arrange delivery as soon as possible.The discrepancies are as followed: