宝洁公司各部门介绍

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宝洁公司组织结构

宝洁公司组织结构
组织 结构
1. 宝洁中国投资历程
1988年8月18日:宝洁公司于与广州肥皂厂、香港 和记黄埔(中国)有限公司及广州经济技术开发 区建设进出口贸易公司在中国广州组建成立的第 一家合资企业——广州宝洁有限公司,借此成功 登陆中国市场。
1994年:北京日化二厂与美国宝洁合资成立北京 熊猫宝洁洗涤用品有限公司,宝洁以65%的股份 控股合资公司,支付给“熊猫”品牌50年的使用 费1.4亿元人民币。

发 中
…..
中 华


地区
分区经理

中 国
地区 ….
分区经理
组织 结构
宝洁总公司组织结构
超事业部制 (执行部制)
董事会
总经理
人事部
开发部
技术部
监事会 财务部
事业总部
事业总部
在组织最高管理层 和各个事业部之间 增加了一级管理机 构,负责管辖和协 调所属各个事业部 的活动,使领导方 式在分权的基础上 又适当的集中。
宝洁公司
跨国公司 组织结构
背景介绍 组织结构 发展战略
背景 介绍
公司背景
宝洁公司始创于1837年,是世界上 最大的日用品消费公司之一。
2009年财政年度,公司全年销售额 近796亿美元,利润134亿美元
在全球70多个国家设有工厂及分公 司,经营300多个品牌产品。
宝洁全球扩张
背景 介绍
之后,宝洁公司先后建立合资公司,在取得成功 之后逐渐开始其独资化的进程。
1998年12月:广州浪奇实业股份有限公司将其所 持有的宝洁洗涤用品有限公司12%的股权和全部 债权都转让给宝洁和记黄埔有限公司。
2000年9月10日,北京日化二厂正式向外 界宣布已与宝洁达成协议,提前终止“熊 猫”的使用合同,收回使用长达6年的“ 熊猫”品牌,拿到了4000万元的品牌使用 费,自此,宝洁公司控股的合资企业变成 了独资企业。

宝洁公司培训体系模型

宝洁公司培训体系模型

三全立体培训体系模型:全程——职涯时间维度(入职、职涯早期、职涯中期、职涯后期)+全员——职位维度(M职位系列、A职位系列、T系列)+全方位——内容维度(基础素养、专业素养、管理素养)全程:指从新员工入职到退休,宝洁推行全职业生涯规划,在每个阶段都有对应的培训与之配合。

对于一个员工进入职业生涯中期,即所谓的职涯平台期后,宝洁鼓励员工横向发展,成为资深的讲师。

全员:指公司内所有员工,从生产制造、市场营销到IT服务,所有员工都是宝洁培训体系的覆盖对象。

全方位:指宝洁将提高员工素养作为培训的主要任务。

将员工素养又分为基础素养、专业素养和管理素养三大类。

如下图所示:宝洁三大职位体系由于宝洁公司严格执行按照职位系列和层次进行培训的做法,所以要弄清宝洁的培训体系,必须先了解宝洁的职位体系。

宝洁公司将所有职位划分为三个职位系列,如下:(1)M(Management)系列:即管理系列,包括职能部门的管理岗位和营销类岗位,分为7级。

(2)A(Administration)系列:即行政系列,包括办公室秘书、助理、品牌策划等岗位,分为四级。

(3)T(Technical)系列:即技术系列,包括生产制造中与机器打交道的岗位,分为10级。

如图所示:M系列员工的培训课程从价值观、战略、运营到人力资源管理,每一层级每年都有一些课程要参加。

1级属于初为管理者的人;2-3级主要是管理能力、人员开发、基础领导力等培训;4-5级主要是组织技能培训,包括如何设计一个组织架构,如何激励管理人员,如何给职能部门制定战略和愿景、财务管理等。

部分课程在大区完成,部分在全球总部完成;6-7级属于总经理级,在美国总部的GM学院进行。

宝洁认为一个人在公司工作3-5年后,对自己适合做什么才会有一个比较清晰的认识,这时进行职业生涯规划是比较有效的。

对员工的能力开发是从员工入职就开始的。

在每年的“四位一体”的绩效评估表中,有对能力的评估,有对职业发展兴趣的描述。

宝洁公司旗下的品牌

宝洁公司旗下的品牌

宝洁公司旗下的品牌宝洁公司是全球率先的消费品公司,拥有众多知名品牌。

本文将重点介绍宝洁公司旗下的品牌,包括品牌的历史背景、产品特点以及市场表现等方面。

1. 宝洁公司简介宝洁公司成立于1837年,总部位于美国俄亥俄州辛辛那提市。

宝洁公司的使命是通过提供创新的产品和解决方案,匡助人们改善生活质量。

宝洁公司的产品涵盖多个领域,包括个人护理、家庭护理、健康护理、宠物护理等。

2. 品牌介绍2.1. 洁而亮洁而亮是宝洁公司旗下的洗衣品牌,成立于1968年。

洁而亮以其卓越的洗净能力和温和的配方而闻名,深受消费者爱慕。

洁而亮的产品系列包括洗衣液、洗衣粉和洗衣皂等,适合于各种不同类型的衣物。

2.2. 飘柔飘柔是宝洁公司旗下的护发品牌,成立于1987年。

飘柔的产品以其柔顺、滋润和修复发质的效果而受到泛博消费者的青睐。

飘柔的产品系列包括洗发水、护发素、发膜等,适合于各种不同类型的发质。

2.3. 舒肤佳舒肤佳是宝洁公司旗下的个人护理品牌,成立于1953年。

舒肤佳以其温和的配方和有效的清洁效果而备受推崇。

舒肤佳的产品系列包括沐浴露、洗手液、香皂等,适合于各种不同类型的皮肤。

2.4. 护舒宝护舒宝是宝洁公司旗下的卫生巾品牌,成立于1982年。

护舒宝以其舒适、柔软和吸收力强的特点而深受女性消费者的爱慕。

护舒宝的产品系列包括日用卫生巾、夜用卫生巾、护垫等,满足不同女性在不同时间的需求。

3. 品牌特点3.1. 创新科技宝洁公司注重科技创新,在产品研发和生产过程中应用先进的技术。

宝洁公司不断推出新产品,满足消费者对高品质、高性能产品的需求。

3.2. 品质保证宝洁公司对产品质量有严格的控制和监管体系,确保产品的安全和有效性。

宝洁公司与供应商建立长期合作关系,共同确保产品的品质和一致性。

3.3. 环保意识宝洁公司致力于可持续发展,积极推动环保意识。

宝洁公司努力减少对环境的影响,提倡可持续生产和消费方式。

4. 市场表现宝洁公司旗下的品牌在全球范围内取得了巨大的市场成功。

宝洁CBD职位介绍

宝洁CBD职位介绍

(shining your career, shining your life!)招聘职位:(ppt标题处或者右上角可写:“Welcome to Join CBD”.)客户关系发展部(CBD)MT1、who we are?2、what we do?3、what you can harvest in CBD?4、Why P&G? Why CBD?1、【About “who we are?”】Customer Business DevelopmentCompany’s Vision:Serve more Chinese consumersIn more part of ChinaMore competingCBD在这其中起着至关重要的作用The first moment of truth(在宝洁,我们认为成功开始于我们的顾客在进行品牌挑选时就开始了,我们将其称之为the first moment of truth)CBD 通过与顾客建立共同价值后,在顾客挑选品牌即the first moment of truth 时,便可以在很大程度上赢得竞争优势。

CBD负责全球市场、国内分销商渠道以及专门品牌的销售。

销售是什么?并非传统意义上的销售,销售分为两个部分:1、Delivery —包括区域,地区的推广,着重于店内的销售和品牌形象的推广2、Design —品牌的定位,目标客户的选择,销售计划的制定,与媒体的沟通,形象代言人的选择2、【About “what we do”】Our goalWin wherever shops. Being No.1 in Customer Service.How can we realize this?1、get the superior shopping experience of customers.2、Extend quality coverage.Position:3、【What you can harvest in CBD?】❉Career Development:1、You will lead a 200 people organization2、You will work with Top Customer GM3、You will be A sales Master in the Industry.●Over 30% P&G GMs Grew from CBD●Over 90% Top Managements are from Chinese talents.❉Wonderful team:⏹Always have the “ Can be done” attitude⏹Always Seek for the Best⏹Always Enjoy work, Enjoy life.4、【Why P&G? Why CBD?】●China ——No.2 great market of P&G global wide●P&G have 23 brands in China, most have the leading position●P&G have already invested $1.5billion in China, and plans to add $1billion in nest 5years.。

宝洁公司资料整合

宝洁公司资料整合

宝洁公司资料整合一、公司背景(一)公司简介宝洁公司(Procter & Gamble),简称P&G,是一家美国消费日用品生产商,也是目前全球最大的日用品公司之一。

总部位于美国俄亥俄州辛辛那堤,全球员工近110,000人。

2008年,宝洁公司是世界上市值第6大公司,世界上利润第14大公司。

他同时是财富500强中第十大最受赞誉的公司。

2008年06月04日The J. M. Smucker Company和宝洁,双方签署了一项最终协议,宝洁股东将以免税换股并购方式取得Smucker 约53.5%的股权。

宝洁概况宝洁概况成立时间1837年总部美国俄亥俄州辛辛那提市销售额近765亿美元(2007财政年度)分公司分布超过80个国家产品种类美容美发、居家护理、家庭健康用品、健康护理、食品及饮料等品牌约300个员工数约127,000位董事长麦睿博(Robert A. McDonald)总裁兼首席执行官麦睿博(Robert A. McDonald)全球技术中心28个十亿美元品牌数23个(二)愿景与使命:1、愿景——长期环境可持续性2、使命——我们生产和提供世界一流的产品 以美化消费者的生活。

3、宗旨为现在和未来的世世代代,提供优质超值的品牌产品和服务,在全世界更多的地方,更全面的,亲近和美化更多消费者的生活。

作为回报,我们将会获得领先的市场销售地位、不断增长的利润和价值,从而令我们的员工、股东以及我们生活和工作所处的社会共同繁荣。

(三)核心价值1、公司价值观宝洁品牌和宝洁人是公司成功的基石。

在致力于美化世界各地消费者生活的同时,宝洁人实现着自身的价值。

宝洁公司,就是宝洁人以及他们遵从的价值观。

我们吸引和招聘世界上最优秀的人才。

我们实行从内部发展的组织制度, 选拔、提升和奖励表现突出的员工而不受任何与工作表现无关的因素影响。

我们坚信,宝洁的所有员工始终是公司最为宝贵的财富。

领导才能我们都是各自职责范围内的领导者,兢兢业业地在各自岗位上作出显著的成绩。

宝洁组织架构及职能介绍

宝洁组织架构及职能介绍

3,平台资源沟通(行业+聚划算+淘抢购),复盘沟通,协助沟
通; 4,宝洁业务生意增长点挖掘(协同TP);
Shelly
核心诉求:Share提升+销售额达成+经典案例
晓雪
潘婷、Aussie(宝洁店 +Aussie店)
Monica
海飞丝+飘柔
Fiona
沙宣
薇初FΒιβλιοθήκη C+AC FC雒雒 Andy
PCC
Tracy
宝洁店品牌架构
01
组织架构
组织框架
Central Team
品牌方 AE
宝洁公司
网创
运营服务商
RBU
宝洁店
263
经销商
组织框架——宝洁Central Team 主要职责: 1,对接天猫市场部,宝洁天猫VVIP、超级品牌日等大型Campaign对 接沟通;
2,宝洁店首页排期、会员审核、微淘审核;
3,平台大促互动城,阿里妈妈All in等接洽。宝洁全店媒体费用; 4,宝洁店、宝洁集团大型Campaign PM;
组织框架
Central Team
AE
RBU
GIV&GMV:
品牌方
宝洁公司
网创
运营服务商
宝洁店
263
经销商
①宝洁AE&品牌>>进货量(GIV)目标; ②宝洁AE&网创>>销售额(GMV)目标;
关系梳理:
①货:RBU(供货方)>>263(进货方)>>AE(卖货) >>263(发货) ②钱:RBU负责媒体费&品牌推广费&种草;AE&263负

宝洁部门介绍

宝洁部门介绍

宝洁1、设计部DesignVision:Design will be a catalyst that propels P&G into delivering extraordinary experiences that improve the lives of people today and in the future.Mission:Drive P&G's continued growth by attracting the best and brightest external Design talent.Be our core firms' best client so they want to work with us and develop a strategic partnership. Match project / brand needs with design firms' core skillsValue Statement"Fusing pleasure and meaning with function to build irresistible brands that delight consumers".2、信息与决策解决方案部information and decision solutionOur Vision:Leaders in business transformation through information and decision solutions.Key Capabilities:Project Management, Business Process Transformation, Business Analysis, Service Management, Application Management, Enterprise Architecture, etc.A P&G IDS career offers an exciting and fast paced environment to build Business, Technical and Leadership skills. You will apply these skills to deliver a competitive advantage and significant business resul ts within one of the world’s top companies. IDS is a strategic capabilit y for key P&G operations (e.g. Marketing, Sales, Product Supply, Finance, etc.). P&G IDS is also a global organization so you will have the opportunity to work closely with both IDS and business experts from all over the world, and to work in a wide variety of assignments.Professional career development opportunities in IDSSystems Analyst / Systems ManagerBe responsible for IDS solutions in certain business area (e.g. Customer Team, Plant, Brand Team and Service Line). Innovate, implement and leverage high impact IDS solutions for thebusiness’s development.Section ManagerLead the IDS function within a business unit (e.g. Top Retailer Channel, Skin Care Category, Market and Service Line). Be responsible for IDS portfolio management, master plan and deliver business operation critical solutions and service, and developing the IDS organization. Associate Director / DirectorLead the IDS function for a large business unit/ function / service line (Sales, Supply Network Solution), establish IDS Strategy, Investment, Project Portfolio, and Organization Design direction. Work closely with senior P&G business leaders and global GBS/IDS leaders, as well as senior customers and suppliers at the regional and global level.A P&G Greater China IDS careerA P&G Greater China IDS career provides opportunities for you to become a professional business leader with multiple skills of systemically understanding of the business and end-to-end business processes, cutting edge information technologies, and competency of project management, business process transformation, business analysis and service management. You have opportunities to work in business solutions of Supply Chain Management, Customer Relationship Management, Enterprise Resources Planning and Knowledge Management, etc.3、产品供应部product supplyAs the largest functional organization in P&G, Product Supply has almost 50% P&G employees, and 140+ plants in 40 countries. There are 5 disciplines in Product Supply: Customer Service & Logistics, Engineering, Manufacturing, Purchases, Quality Assurance. From AMR Research survey in 2007, we are awarded as the top 3 best leadership in supply chain management in the world and top one among FMCG Industry.What you can expect upon Product Supply:1. Global Leading Supply Chain2. Work and Think Globally3. The best place to build your management skill and technical mastery4. And we have the Broadest Work Location Opportunities:China, we managed 8 P&G plants at Beijing, Tianjin, Chengdu, Shanghai, Guangzhou, Dongguan;And 8 Distribution centers located at Beijing, Tianjin, Shenyang, Xi’an, Chengdu, Shanghai,Changsha and Guangzhou.You also have many opportunities to work with P&G global and work at other countries.What’s 5 PS Disciplines:Customer Service & Logistics: Delivers supply chain integration through to our customers’ shelves to win the first moment of truth, which enables superior retail presence and improved customer and consumer value. Our mantra is “Always There, Always Preferred, Always Affordable.”Engineering: Deliver a competitive advantage by innovating, providing and protecting supply network technologies, systems and facilities in a safe and healthful environment to maximize consumer value and increase project Net Present Value and shareholder return. Manufacturing: Use different technologies, human resources and capital assets to manage the making, packing, and assembly systems to produce the right products at the right time with quality, consistency and total delivered cost reduction.Purchases: Use our understanding of global, regional and local market as well as industry trends. Build supplier relationships to achieve the best overall value for the Company when acquiring or contracting for goods, services, property and equipment.Quality Assurance: Develop and establish a Company-wide vision, strategy and quality policy that ensures the delivery of design and execution excellence within legal and regulatory compliance.Build the business by leveraging quality to win at the First and Second Moments of Truth while delivering consumer satisfaction.Welcome to join Global Leading Supply Chain – P&G Product Supply4、研究开发部R&DInnovation is the cornerstone of P&G's success. P&G is the first and foremost a Research and Development Company and Research & Development (R&D) are the lifeblood of the business. Our Technical Center in Beijing (BJTC) is responsible for the development of consumer products for Greater China, Asia, and the rest of the world, especially in the fields of Household Care, Oral Care, Beauty Care, Feminine Care and Baby Care. Whilst still growing, BJTC is currently rankedamongst the company’s leading world class technical centers and has about 400 employees as well as excellent research facilities and experts from many different countries. Our goal is to understand the consumer better than anyone else and to develop technologies, products,packages and devices that best meet the needs of the consumers in Greater China, the Asia n region and globally. To do so R&D is divided into several main capabilities including ormula Design, Technology, Process Design, Product Research, Analytical, Clinical and Packaging & Device Development. All working together as a team towards one common goal:Improving the lives of the world`s consumers.Professional career development opportunities in R&DAs soon as you begin working, you are assigned with a project of great responsibility, while being taught technical and managerial skills through on-the-job-and regular training to become more successful. For delivering your projects, you will interact with both regional and global colleagues from many functions and nationalities. Given the regional and global character of R&Dinternational assignments happen frequently for our top performing people.5、人力资源部HRMissionPartner with our business leaders to:∙Create and sustain business growth and competitive advantage with people, organizations, systems and culture∙Preserve a value-driven, principle-based core∙Leverage the strengths of “Build from within” systemRoles of HRStrategic Partner: We work with business leaders to develop and deploy business strategies to the organization.Change Agent: We help line management in preparing their organization to deal with change, which is the main constant in a very competitive global marketplace.Employee Champion: We work with line management to increase the employee`s capability and commitment to the Company.Administrative Expert: We ensure that the programs designed to attract and retain our employees are executed in a high quality and “zero defect” manner.Professional career developmentOpportunities in HRAssociate HR Manager: R esponsible for supporting one or more specific core HR systems and processes at the corporate level or in a site.HR Manager : Responsible for leading one or more specific core HR system and processes at the corporate level. Responsible for leading the HR function in a small independent site.Senior HR Manager: Responsible for leading a big plant or a business unit or geographic area. Responsible for leading two or more core HR systems and processes.Associate HR Director: Responsible for leading HR in a big geographic area that may include multiple sites or several business units. Responsible for leading a wide group of HR core systems. HR Director: Responsible for leading Greater China HR organization, setting HR direction and priorities for the Company.It is important to note that location flexibility may be required in Greater China (e.g. Hong Kong to China, Taiwan to China, and Guangzhou to Beijing) and International assignment opportunities (in many P&G locations) may be available at various levels in HR. marketplace6、财务部fiancé and accountingBring your education, experience, and scientific knowledge to P&G and we'll keep you growing and developing your skills and areas of expertise. The TCS provides an integrated career path for all R&D employees who may enter at differing points on the path based on their education, experience, and area of specialization. Progression depends on excellence in technical results, and developing mastery, innovation, and collaboration.Opportunity:job rotation,oversea experience,location flexibilityPath:financial analyst——senior financial analyst——group manager——AD & Above7、市场研究部consumer & market knowledgeCMK’s Aspiration in Support of P&G’sVisionCMK is the voice of t he world’s consumers and shoppers, navigating the way to improve consumers' lives via connecting hindsight, insight, and foresight to drive business success. We are internal consultant and proactive business leader in company. We lead the identification of consumer, market and retail evolution and robust predictions of business outcomes, and use it to drive company strategy and portfolio choice. We inspire teams to maximize new and established brand initiatives by acting on the integrated knowledge of: 1) c onsumer/shopper’s needs and habits, 2) market and retailer dynamics, 3) external influences and, 4) key drivers of business growth. This enables the design and optimization of robust propositions for established brands and new initiatives in both developing and developed markets. We are collaborative leaders and crucial members of P&G’s global brand building community and China market research industry. We are committed to grow our future leaders via world class training, deliberate assignment / career planning and diversified organization.Professional career development opportunities in CMKAssociate ManagerHandles one brand under training of immediate manager.ManagerHandles one or two brands as well as category projects.Senior ManagerManages one category e.g. Hair Care or Oral Care.Associate DirectorManages several categories.DirectorManages a large region and a large business.General Manager/Vice PresidentManages a large region or a group of categories on a global basis8、客户业务发展部Customer Business DevelopmentWe grow great business and organization leadersIn P&G we understand that our Company’s success begins when our shoppers are choosingwhich brand to purchase. We call this “the first moment of truth”. Customers are a key pillar of the P&G strategy because they greatly influence this first moment of truth.Who Are We?As a member of Customer Business Development (CBD), you will have a significant impact on the first moment of truth by jointly creating value with our customers that positively influences the first moment of truth. CBD plays a leading role in this effort from sophisticated global retailers to small neighborhood stores and open markets. The Customer Business Development concept, which we invented, came from recognizing that jointly creating value with our retail customers and distributors is fundamental to the growth of our mutual businesses. As a member of CBD, you will be responsible for developing partnership and leveraging training, analytical data, communication skills and personal leadership to deliver our joint goals.Professional career development opportunities in CBDThe CBD career path comprises major early responsibilities, executive level interfaces, a dynamic environment and intellectual challenges. Success will mainly depend on your business results, strong leadership, strategic thinking and solutions, creativity and strong people development skill. Key Account ManagerResponsible for total business including volume and sales fundamentals like distribution, shelving, pricing and merchandising at a defined geographic territory or customer.Unit ManagerManage sales volume of a larger geography or customer and leading a team of people.Market/District ManagerResponsible for either a larger territory or bigger customer business with greater organizational complexity by leading both UM and their people to achieve breakthrough business results. Associate DirectorResponsible for a multi-functional CBD organization of a larger territory or global retailer team or small sized country business.DirectorResponsible for a larger-scale and multi-functional CBD organization for a channel or amedium-sized country.In CBD you also have the opportunity to work in our Market Strategy & Planning Department (Internal Broadening Assignment), which is the critical link between CBD Field and BrandManagement developing the right initiatives, customer marketing concepts and activities for our brands.It is important to note that location flexibility may be required in CBD mainland China9、法律部LegalVision:Provide superior quality, timely and proactive legal services and results by using our thorough understanding of the Company's needs and our legal expertise in an atmosphere of respect, trust and satisfaction. We are responsible, efficient, confident and creative in working with otherfunctions hand in hand and with outside organizations in a professional way.Your Initial Job AssignmentIn the Legal Department, you will assist in planning, conducting legal research, and providing legal advice. And you will also be responsible for the preparation of legal documents, compliance with contract terms, and be involved in handling relevant legal issues, corporate projects and lawsuits. ∙Function Introduction∙Success Stories∙Intership Program∙10、对外关系部External RelationsVision: Create P&G business advantage through External RelationsMission: Cultivate superior influencer relationships to build and protect the business andreputation of P&G and its brands.This mission is carried out through excellence in five core disciplines: Brand PR, Regulatory and Technical and Relations, Government relations, Corporate Reputation and Consumer Relations.Professional career development opportunitiesYour Initial Job AssignmentExternal RelationsExternal Relations encompasses work in: Government Relations, including managing P&G’sinteractions with government locally, with the central government and international governments;Technical External Relations, includes the development of regulatory strategies, securing product approvals, ensuring regulatory compliance, issue and crisis management and brand technical support; Brand Public Relations includes planning and managing brand public relations programs, such as contacts and relationships with news media and key stakeholders and large scale integrated marketing PR programs and annual retaining PR programs; CorporateCommunications and Corporate Social Responsibility includes developing and deploying corporate public relations strategies, policies, and procedures and corporate communications programs to build P&G image and reputation; Technical Marketing includes building andleveraging relationships with external experts and professional organizations to build credibility for P&G research and our brands and development of communications to educate consumers about our brands.11、市场部marketingHave you ever imagined managing an international leading brand? Are you prepared to take challenges and make your work creative and exciting?MissionP&G Marketing is a global community of the world’s best Brand Builders and Business Leaders.We are dedicated to growing Brand and Category share leadership, and to empower oursucceeding generations to do the same. In short, we are passionate about building Brands that last forever. Join the winning team of P&G Marketing! The job is frequently glamorous and highly strategic.This is the place where global leading brands are being built and promoted, and this is where you will undergo the transformation from a fresh graduate to global leader.Marketing Core Skills∙General Business Leadership – create and deliver winning business strategies based on superior understanding of the consumer, customer and competitive environment.∙Marketing Functional Mastery – Create consumer / shopper / influencer-inspired marketing strategies, and develop / execute superior, efficient marketing plans.Organizational Leadership / Leveraging – Collaborate with, influence and lead direct reports, teams /peers, and the broader organization to deliver business and marketingobjectives.Professional career development opportunities in MKTAssistant Brand ManagerDevelops skills in brand strategy and marketing plan development, advertising, Public Relations, consumer bonding, direct marketing and project management.Brand ManagerTakes the full responsibility for volume and profit of a brand, and leads a brand group to develop and deploy the brand strategy and plans in all aspects.Associate Marketing Director / Marketing DirectorTakes tremendous responsibilities in one or more categories.Our Marketers will also find career choices that focus on Marketing Expertise – e.g. advertising development, media, corporate marketing, knowledge creation & integration etc. Eventually your superior leadership and great achievement can take you to broader responsibilities as a General Manager and you can be in charge of the organization to manage national or even global P&G businesses!。

宝洁公司介绍

宝洁公司介绍

地理区域型营销组织【联合利华】
缺点:
由于各地区都需要相同的专业人员,因而企业专业人员 有时会出现重复。其次,每一个地区组织是相对独立的, 都是一个独立的利润中心,容易使各地区经理从本地区 利益出发,使各地区的活动协调比较困难。再次,对跨 国经营的企业来说,实行这种组织形式需要大量具有国 际经验、且能在异国文化、政治和经济系统内生活和工 作的经理人员,无疑将会增加销售成本。
PART 2 部门简介
PART 2 部门简介
客户业务发展部 Customer Business Developme
市场研究部 Consumer & Market Knowledge
对外关系部 External Relations
P&G 产品销售
信息与解决决策方案部 Information & Decision Solutions
产品/品牌型营销组织【宝洁】
· 不足之处:
– 造成了一些矛盾冲突。由于产品(品牌)经理权力有限, 不得不依赖于同广告、推销、制造部门之间的合作,这些部 门又可能把他们视为“低层的协调者”不予重视。 – 产品(品牌)经理容易成为自己负责的特定产品(品牌) 的专家,但是不一定熟悉其他方面如广告、促销等业务,因 而可能在其他方面成为不了专家,影响其综合协调能力。 – 建立和使用产品管理系统的成本,往往比预期的费用要高。 产品管理人员的增加,导致人工成本增加;企业要继续增加 促销、调研、信息系统和其他方面的专家,必然承担大量的 间接管理费用。
宝洁公司始创于1837年,是世界上最大的日用消费品公司之 一。每天,在世界各地,宝洁公司的产品与全球一百六十多个国 家和地区消费者发生着三十亿次亲密接触。 一九八八年,宝洁公司在广州成立了在中国的第一家合资企 业-广州宝洁有限公司,从此开始了其中国业务发展的历程。宝 洁大中华区总部位于广州,目前在广州、北京、上海、成都、天津、 东莞及南平等地设有多家分公司及工厂,员工总数超过六千三百 人,在华投资总额超过十亿美元。 二十年来,宝洁在中国的业务发展取得了飞速的发展,主要 表现在——
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宝洁公司各部门介绍Function IntroductionExternal RelationsVision: Create P&G business advantage through External Relations excellence.Leaders inbusiness transformation through information and decision solutions.Mission:Cultivate superior influencer relationships to build and protect the business and reputationof P&G and its brands.This mission is carried out through excellence in five core disciplines: Brand PR, Regulatory and Technical and Relations, Government relations, Corporate Reputation and Consumer Relations.Professional career development opportunitiesYour Initial Job AssignmentExternal RelationsExternal Relations encompasses work in: Government Relations, including managing P&G’s interactions with government locally, with the central government and international governments; Technical External Relations, includes the development of regulatory strategies, securing product approvals, ensuring regulatory compliance, issue and crisis management and brand technical support; Brand Public Relations includes planning and managing brand public relations programs, such as contacts and relationships with news media and key stakeholders and large scale integrated marketing PR programs and annual retaining PR programs; Corporate Communications and Corporate Social Responsibility includes developing and deploying corporate public relations strategies, policies, and procedures and corporate communications programs to build P&G image and reputation; Technical Marketing includes building and leveraging relationships with external experts and professional organizations to build credibility for P&G research and our brands and development of communications to educate consumers about our brands.LegalVision:Provide superior quality, timely and proactive legal services and results by using our thorough understanding of the Company's needs and our legal expertise in an atmosphere of respect, trust and satisfaction. We are responsible, efficient, confident and creative in working with other functions hand in hand and with outside organizations in a professional way.Your Initial Job AssignmentIn the Legal Department, you will assist in planning, conducting legal research, and providing legal advice. And you will also be responsible for the preparation of legal documents, compliance with contract terms, and be involved in handling relevant legal issues, corporate projects and lawsuits.Customer Business DevelopmentWe grow great business and organization leadersIn P&G we understand that our Company’s success b egins when our shoppers are choosingwhich brand to purchase. We call this “the first moment of truth”. Customers are a key pillar of theP&G strategy because they greatly influence this first moment of truth.Who Are We?As a member of Customer Business Development (CBD), you will have a significant impact on the first moment of truth by jointly creating value with our customers that positively influences the first moment of truth. CBD plays a leading role in this effort from sophisticated global retailers to small neighborhood stores and open markets. The Customer Business Development concept, which we invented, came from recognizing that jointly creating value with our retail customers and distributors is fundamental to the growth of our mutual businesses. As a member of CBD, you will be responsible for developing partnership and leveraging training, analytical data, communication skills and personal leadership to deliver our joint goals.Professional career development opportunities in CBDThe CBD career path comprises major early responsibilities, executive level interfaces, a dynamic environment and intellectual challenges. Success will mainly depend on your business results, strong leadership, strategic thinking and solutions, creativity and strong people development skill.MarketingHave you ever imagined managing an international leading brand? Are youprepared to take challenges and make your work creative and exciting?MissionP&G Marketing is a global community of the world’s best Brand Buil ders andBusiness Leaders. We are dedicated to growing Brand and Category share leadership,and to empower our succeeding generations to do the same. In short, we are passionateabout building Brands that last forever.Join the winning team of P&G Marketing! The job is frequently glamorous and highly strategic.This is the place where global leading brands are being built and promoted, and this is whereyou will undergo the transformation from a fresh graduate to global leader.Marketing Core Skills•General Business Leadership – create and deliver winning business strategies based on superior understanding of the consumer, customer and competitive environment.•Marketing Functional Mastery – Create consumer / shopper / influencer-inspired marketing strategies, and develop / execute superior, efficient marketing plans.•Organizational Leadership / Leveraging – Collaborate with, influence and lead direct reports, teams /peers, and the broader organization to deliver business and marketing objectives.Professional career development opportunities in MKTAssistant Brand ManagerDevelops skills in brand strategy and marketing plan development, advertising, Public Relations, consumer bonding, direct marketing and project management. Brand ManagerTakes the full responsibility for volume and profit of a brand, and leads a brand group todevelop and deploy the brand strategy and plans in all aspects.Associate Marketing Director / Marketing DirectorTakes tremendous responsibilities in one or more categories.Our Marketers will also find career choices that focus on Marketing Expertise – e.g.advertising development, media, corporate marketing, knowledge creation & integration,etc. Eventually your superior leadership and great achievement can take you to broader responsibilities as a General Manager and you can be in charge of the organizationto manage national or even global P&G businesses!Consumer & Market KnowledgeCMK’s Aspiration in Support of P&G’s VisionCMK is the voice of the world’s consumers and shoppers, navigating the way toimprove consumers' lives via connecting hindsight, insight, and foresight to drivebusiness success.We are internal consultant and proactive business leader in company.We lead the identification of consumer, market and retail evolution and robust predictions of business outcomes, and use it to drive company strategy and portfolio choice. We inspireteams to maximize new and established brand initiatives by acting on the integrated knowledgeof: 1) consumer/shopper’s needs and habits, 2) market and retailer dynamics, 3) external influences and, 4) key drivers of business growth. This enables the design and optimization of robust propositions for established brands and new initiatives in both developing and developed markets. We are collaborative leaders and crucial members of P&G’s global brand building community and China market research industry. We are committed to grow our future leaders via world class training, deliberate assignment/career planning and diversified organization.Information & Decision SolutionsOur Vision:Leaders in business transformation through information and decision solutions.Key Capabilities:Project Management, Business Process Transformation, Business Analysis, Service Management, Application Management, Enterprise Architecture, etc.A P&G IDS career offers an exciting and fast paced environment to build Business, Technical and Leadership skills. You will apply these skills to deliver a competitive advantage and significant business results within one of the world’s top companies. IDS is a strategic capability for key P&G operations (e.g. Marketing, Sales, Product Supply, Finance, etc.). P&G IDS is also a global organization so you will have the opportunity to work closely with both IDS and business experts from all over the world, and to work in a widevariety of assignments.Professional career development opportunities in IDSSystems Analyst / Systems ManagerBe responsible for IDS solutions in certain business area (e.g. Customer Team, Plant, Brand Team and Service Line). Innovate, implement and leverage high impact IDS solutions for the business’s development.Section ManagerLead the IDS function within a business unit (e.g. Top Retailer Channel, Skin Care Category, Market and Service Line). Be responsible for IDS portfolio management, master plan and deliver business operation critical solutions and service, and developing the IDS organization.Associate Director / DirectorLead the IDS function for a large business unit/ function / service line (Sales, Supply Network Solution), establish IDS Strategy, Investment, Project Portfolio, and Organization Design direction. Work closely with senior P&G business leaders and global GBS/IDS leaders, as well as senior customers and suppliers at the regional and global level.A P&G Greater China IDS careerA P&G Greater China IDS career provides opportunities for you to become a professional business leader with multiple skills of systemically understanding of the business and end-to-end business processes, cutting edge information technologies, and competency of project management, business process transformation, business analysis and service management. You have opportunities to work in business solutions of Supply Chain Management, Customer Relationship Management, Enterprise Resources Planning and Knowledge Management, etc.。

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