商务英语函电Unit 1 Business Letter-writing
商务英语函电1-9课翻译及答案
Lesson 1 Importer’s Self-introduction译文信件一进口商自我介绍麦克唐那和伊万有限公司美国纽约劳顿大街58号福建鞋业进出口公司中国福建福州保定大街45号送交：销售部吴刚先生敬启者:我们从伏特威廉公司得知贵司商号与地址，特此来函，希望能同贵司发展商务关系。
多年来，本公司经营休闲鞋类进口生意，目前想扩展业务范围。
请惠寄商品目录与报价单。
如贵司产品价格有竞争力，本公司必定向你方试订。
恭候回音。
麦克唐那和伊万有限公司（签名）麦克. 伊万经理谨上2010年4月20日信件二回信福建鞋业进出口公司中国福建福州保定大街45号麦克唐那和伊万有限公司美国纽约劳顿大街58号敬启者:感谢贵公司四月二十日的来函，我们非常渴望与贵公司建立商务关系。
我们鞋厂致力于设计和生产各种传统和时尚男女鞋产品。
我们已开发和上市了室内拖鞋，棉拖鞋，新款刺绣拖鞋；童鞋和棉鞋。
可以满足国内外不同市场需求。
谨遵要求另函奉上最新的出口商品目录及报价单，涵括目前可供的出口商品。
如你方对任何一款感兴趣，请让我方知道。
期盼你方具体询盘。
福建鞋业进出口公司（签名）吴刚经理谨上2010年5月10日习题答案I. Basic TrainingTranslate the following expressions into Chinese.报价一流的进口商出口产品范围定单广泛的联系具体询盘最新目录有竞争力的价格Choose the best answer.1) b 2) b 3) c 4) a 5) d 6) b 7) c 8) c 9) bII. Improving TrainingTranslate the following sentence into English.1) We would like to introduce our business range.2) We obtained your name and address from Mr. Smith, who have done business with us for many years.3) We shall appreciate it if you could tell us the goods you are interested in.4) We have received many enquiries from abroad.5)They used to import machines from UK, but now they would like to establish business relations with us.6) We are the leading importer of electronic products in Lagos.7) If your price is competitive, we would like to place with you an order for 500 electric bicycles. III. Letter-writing Practice1. Finish the following letter by translating the expressions given.1) obtained your name and address2) establish business relations /enter into business relations3) leading importers4) We appreciate your catalogue and quotations.5) If your prices are competitive2. Write a letterDear sirs,We are one of the leading importers of electric goods in this city and shall be pleased to establish business relations with your firm.At present we are interested in your electric fans, details according to our Enquiry Note No. 1345 enclosed, and shall be glad to receive your lowest quotation as soon as possible.We would like to mention that if your price is attractive and delivery date acceptable, we shall place an order with you immediately.Your early reply will be highly appreciated.Yours faithfully,Lesson 2 Exporter’s Self-introduction译文信件一出口商来信敬启者:承蒙东京工商会的介绍,我们获悉你方是贵国最大的纺织品进口商之一。
商务英语函电1-9课翻译及答案 (2)
Lesson 1 Importer’s Self-introduction译文信件一进口商自我介绍麦克唐那和伊万有限公司美国纽约劳顿大街58号福建鞋业进出口公司中国福建福州保定大街45号送交：销售部吴刚先生敬启者:我们从伏特威廉公司得知贵司商号与地址，特此来函，希望能同贵司发展商务关系。
多年来，本公司经营休闲鞋类进口生意，目前想扩展业务范围。
请惠寄商品目录与报价单。
如贵司产品价格有竞争力，本公司必定向你方试订。
恭候回音。
麦克唐那和伊万有限公司（签名）麦克. 伊万经理谨上2010年4月20日信件二回信福建鞋业进出口公司中国福建福州保定大街45号麦克唐那和伊万有限公司美国纽约劳顿大街58号敬启者:感谢贵公司四月二十日的来函，我们非常渴望与贵公司建立商务关系。
我们鞋厂致力于设计和生产各种传统和时尚男女鞋产品。
我们已开发和上市了室内拖鞋，棉拖鞋，新款刺绣拖鞋；童鞋和棉鞋。
可以满足国内外不同市场需求。
谨遵要求另函奉上最新的出口商品目录及报价单，涵括目前可供的出口商品。
如你方对任何一款感兴趣，请让我方知道。
期盼你方具体询盘。
福建鞋业进出口公司（签名）吴刚经理谨上2010年5月10日习题答案I. Basic Training1.Translate the following expressions into Chinese.报价一流的进口商出口产品范围定单广泛的联系具体询盘最新目录有竞争力的价格2.Choose the best answer.1) b 2) b 3) c 4) a 5) d 6) b 7) c 8) c 9) bII. Improving TrainingTranslate the following sentence into English.1) We would like to introduce our business range.2) We obtained your name and address from Mr. Smith, who have done business with us for many years.3) We shall appreciate it if you could tell us the goods you are interested in.4) We have received many enquiries from abroad.5)They used to import machines from UK, but now they would like to establish business relationswith us.6) We are the leading importer of electronic products in Lagos.7) If your price is competitive, we would like to place with you an order for 500 electric bicycles.III. Letter-writing Practice1. Finish the following letter by translating the expressions given.1) obtained your name and address2) establish business relations /enter into business relations3) leading importers4) We appreciate your catalogue and quotations.5) If your prices are competitive2. Write a letterDear sirs,We are one of the leading importers of electric goods in this city and shall be pleased to establish business relations with your firm.At present we are interested in your electric fans, details according to our Enquiry Note No. 1345 enclosed,and shall be glad to receive your lowest quotation as soon as possible.We would like to mention that if your price is attractive and delivery date acceptable, we shall place an order with you immediately.Your early reply will be highly appreciated.Yours faithfully,Lesson 2Exporter’s Self-introduction译文信件一出口商来信敬启者:承蒙东京工商会的介绍,我们获悉你方是贵国最大的纺织品进口商之一。
商务英语函电Unit 1 Business Letter-writing
【Letter One】
2. The functions of a business letter: 1) To ask for or to convey information;
2) To deal with matters concerning negotiation of business;
3) To confirm cables, telexes, telephones or face-to-face talks, especially important ones.
Construct effective sentences.
Organize your ideas into a logical order.
Look at the following sentences. Are they good sentences?
I hope you will be in a position to make a decision within a short time.
Look at the following sentences and think about whether or not they are good sentences:
It is regretted that the goods cannot be sent today. We are pleased to inform you that the goods will be sent tomorrow.
Unit 1 Business Letter Writing商务信函写作
Phone Calls, Conversations and Meetings
The main advantage of a phone conversation is that it allows both parties to respond to each other immediately.
Tell us more detailed information on your requirements --- Will you tell us more detailed information on your requirements? --- Will / would you please tell us more detailed information on your requirements?
去除陈词滥调
We have acknowledged receipt of your letter of May10th. → We have received your letter of May 10th.
Enclosed herewith please find two copies of our latest price list for your reference. → We enclose two copies of our latest price list for your reference。
Types of Business Communications
e-mail messages, memos, letters, reports, phone calls, meetings and conversations.
E-mail Message
外贸英语函电第一章 Business Letter Writing -An Introduction
1.1.1 Clearness（清楚） 1. Pay attention to sentence structure to convey your meaning; 2. Avoiding ambiguous sentences and needless jargon; 3. Use plain, simple words and short sentences; 4. Statements in well-constructed sentences and paragraphs.
1.2 The Structure of Business Letters A business letter consists of seven principal parts: (1) the letter-head (including the date) (2) the inside name and address (3) the salutation (4) the subject heading or caption (5) the opening sentences (6) the body of letter (7) the closing sentences (8) the complimentary close (9) the writer’s signature and official position (10) the enclosure (11) the postscript
1.2.4 The Subject Heading or Caption（事由） 事由写在称呼下两行，一般是在信纸中央的位 置，但如果是平头式则由左边沿线写起。写事 由的目的是使对方收发人员看到之后可以迅速 转递给经办人，这对于业务繁忙的外贸公司来 说，可以节约大量时间，并提高工作效率。一 般情况下，事由不要省略，要简明扼要地说明 来信的主旨，例如商品、运输、包装、保险、 信用证和索赔等。有时其前面加上Re：，意思 是“关于”。例如，关于鞋子，Re: shoes；关 于信用证第123号，Re: L/C No.123。
Chapter One Business Letters (商务信函) business_letter_外贸函电
Chapter One Business Letters (商务信函)1.1IntroductionBusiness letter is the most frequently used form of communication. Business executives are supposed to write good business letters as to carry out business routine efficiently.All business letters have two main functions. One is to ask for and give a reply to an enquiry, offer, order or complaint. The other one is to keep a record of all the important facts for ready reference. An effective business letter will say what the writer wants it to say clearly and simply.A business letter that is neat, easy to read, and present a professional image will leave a good impression on the reader.1.2Writing Guide1.2.1The Essentials of Business Letter Writing——7 “Cs” principlesClarity清晰: Try to express yourself clearly. Keep in mind the purpose of the letter; Use appropriate words in correct sentence structures; A void ambiguous sentences. Conciseness简洁: Say things in the fewest possible words. Try to avoid wordiness or redundancy. Courtesy礼貌: Not mere politeness. Always keep in mind the person we are writing to, see things from his point of view, visualize him in his surroundings, see his problems anddifficulties and express our ideas in terms of his experience.Consideration体谅: It emphasizes Y ou-attitude rather than We-attitude.Keep the reader’s request, needs, desires, as well as his feelings in mind.Correctness正确: Appropriate and grammatically correct language, factual information and accurate reliable figures, as well as the right forms and conventions.Concreteness具体: Make the message specific, definite and vivid.Completeness完整: Provide all the information and data necessary for a specific issue.1.2.2 The Structure of business lettersLetterhead 信头The letterhead indicates the name, address, telephone, fax number and E-mail address of the company sending the letter. Many companies use letterhead stationery. If letterhead stationery is not available, you can type the heading, which includes a return address, and leaves about a two-inch top margin.Reference 编号The reference may include a file number, department code or the initials of the signer followed by that of the typist of the letter. Type the reference number below the letterhead in short form as“Our ref.:”for the sender’s reference number, and “Y our ref.:”for the recipient’s. The purpose of this is to facilitate filing of the letter, link it with previous correspondence.Date 日期There is no rule for the date placement. If you use letterhead stationery, place the date one to three blank lines beneath the letterhead. If without letterhead, place the date immediately below the return address. Writing date in English goes in two styles:American Style-- The standard order: month, day, year. Example: September 12, 2008.British Style --The standard order : day, month, year. Example: 12 September, 2008.Mailing or In-house Notation 邮递方式Mailing notation shows the specific means of delivery for the convenience of verification. Besides there are two other commonly used forms of mailing notation, e.g. by courier and by EMS. Type them two lines below the date and in all capital Letters.Mailing notations: e.g. “special delivery”, ”airmail”, ”registered mail”, “certified mail”In-house notations: e.g. “personal”, “confidential”.Inside name and address 封内名称及地址It should include some or all parts of the following: the name of the recipient, the department name, company name, suite or room number, street address, city, postcode, state/province and country. It appears on the left margin and usually starts two to fourlines below the date. It appears exactly the same way as on the envelope.Precede the addressee’s name with a courtesy title (such as Mr., Ms. or Dr.) The person’s job title can be placed on the same line of the person’s name, or on the line below.e.g.: （1）Mr. Dick Eaton, President （2）Ms. Patricia T. HigginsAssistant V ice PresidentIf the name of a specific person is unavailable, you may address the letter to the department, followed by the name of the company.e.g.: （1）Customer Service DepartmentAcme Construction CompanyAttention Line 主送，The attention line is used to name the specific individual the letter is addressed to. It is usually placed between the inside address and the salutation or within the inside address and centered over the body of a letter in the indented style. Its abbreviation is Attn.. It suggests that the sender hopes the letter receives the immediate attention of a certain person or a specific department. Salutation 称呼The salutation is the polite greeting with which a letter begins. Place it twolines below the inside address. The salutation should correspond to the first line of the inside address, The customary formal greeting in a business letter is “Dear Sir”or “Dear Madam”used for addressing one person; and “Dear Sirs”, “Dear Mesdames” or “Gentlemen”for addressing two or more people. If the addressee is known to you personally, a warmer greeting such as “Dear Mr. Smith”is preferred. Quite often now companies are owned and /or managed by women, and it is more and more customary to use the greeting: Dear Madam or Sir, if you are not sure whether the letter will be read by a man or a woman. If the addressee is a group, use “Ladies and Gentlemen”. Or you may use a polite description, such as “Dear Friends”, “Dear SPA supporters”. End the salutation with a colon, or a comma.Subject Line/Caption 标题或事由The subject line is the general idea of a letter. It calls recipients’attention to the topic of the letter. It is often inserted between the salutation and the body of a letter, usually two lines below the salutation. It is also useful as a guide for filing. Some companies omit the word “Subject:”, some replace it with “Re:”or “re:”(meaning “regarding”), and some underline the subject line. The following forms are commonly used:SUBJECT: SALES CONFIRMATION NO. 5678 FOR 300MT OF SOYBEAN OILSubject: Sales Confirmation NO. 5678 for 300Metric Tons of Soybean OilBody 正文This is the most important part of a letter. It expresses your idea, opinion, purpose and wishes, etc. It usually begins one or two lines below the salutation. Lines within a paragraph should be single-spaced and double-spaced between paragraphs.Complimentary Close 结束敬语The complimentary close is purely a matter of custom and a polite way of bringing a letter to a close. It appears one or two lines below the last line of the body. Capitalize the first word and end with a comma. The main words in complimentary closure are as follows: sincerely, faithfully, cordially, respectfully and truly. These words may appear in any of these combinations: Y our sincerely, Sincerely yours.Signature 签名The writer’s signature consists of a handwritten signature and a typewritten signature. Type the name under the complimentary closing, leaving enough blank lines (usually leave three blank lines) to sign your name. Never “sign”with a seal or stamp. Then type the signature identification and title. The writer’s signature should be placed between the complimentary closure and the typed signature.Multiple-Page Letter Heading 多页信的标题When typing a multiple-page letter, use letterhead for the first page. The following page or pages should have the same quality, size and color as the first page. The multiple-page heading bears the name of the recipient or his/her organization, the pagenumber, and the date.Reference Initials 主办人代号Consisting of the signer’s initials in capitals followed by a slash or colon followed by the lowercase initials of the person preparing the letter, this item serves as reminder of who prepared the letter. It should be placed at the left margin, two or three lines below the signature. When you type your own letter, don’t use initials. When the signature block includes the writer’s name, use only the typist’s initials. Reference initials are usually given in the form of “author’s initials/typist initials”, or “author’s initials: typist initials”.Enclosure Notation 附件When there is something enclosed with the letter, type the word “Enclosure”, or an abbreviation of it （Encl.）in the bottom left-hand, a double spaces under the reference initials, with a figure indicating the number of enclosures, if there are more than one.Y ou can use any of the following styles:Encl. :Enclosure:1. Purchase Order No. 12342. Check No. 123Carbon copy Notation 抄送When you send a copy of the letter to a third person, place a notation directly below the enclosure notation or reference initials. The copy notation is indicated with “C.C.”, or “c.c.”which is a holdover from the days of carbon copies. Many companies are now using “P.C.”(for photocopy).Postscript/P.S. 附言If you wish to add something you forget or for emphasis, you may usually add the postscript two lines below the carbon copy notation. Postscript may be preceded by “P. S.”, but this is not strictly necessary. In business letters, postscript is not commonly used, while in personal letters, it frequently appears. This item is usually used in the informal styles of letters.The adding of a P.S. should, however, be avoided as far as possible, since it can appear as afterthoughts, indicating a lack of planning. But studies show that postscripts are one of the first things people read and remember, especially when it is handwritten. It sometimes serves the purposes as a message that requires emphasis, or as a personal note.Look at the following example to see where the different parts go in a business letter.P.S.: Y ou get 5% discount if you book the space by the end of this month.1.2.3 The Formats of a business letterThere are various ways in which the component parts of a business letter can be laid out on the page. Choice of letter format is a matter of individual taste, but it is better to follow established practice, to which the business world has become accustomed. A good plan to make correct practice habit is to adopt one form of letter format and stick to it. The three main formats are as follows.1. Blocked Format With this letter style, all letter parts begin at the left margin. Because this style can save the typist’s time, so it has come to be much widely used and preferred now. The loss of clarity occasioned by the absence of indentations may be made good by increasing the number of separating line-spacing between paragraphs.2. Semi-blocked Format Like blocked format, all letter parts begin at the left margin, except the dateline, complimentary closing, company signature and writer’s identification, which are set against the right-hand margin. They are placed in this position for filing and reference purposes. It is also named as a modified blocked format.3. Indented Format The indented format may follow the same layout as either the blocked or semi-blocked formats, but will differ in that the paragraphs will each be indented by four or five spaces. It is a traditional format, especially in Britain.1.2.4 The Format of envelopes The envelope should match the stationery in color and style. Most companies have the return address in the upper-left corner of the envelope, giving the sameinformation as the letterhead. Otherwise you must type or write your return address the same way as you do for the inside address, usually in smaller typeface than the name and address of the receiver.Name and address of the receiver is always single-spaced with all lines aligned on the left, and they should be in all capital letter, with no punctuation at the end of each line. The order in writing the address is from the smallest division to the largest, just opposite to the Chinese custom in writing addresses.The in-house notation is placed three lines down the return address and is in all capital letters. The stamp is put at the upper right corner of the envelope with mailing notation, if there are any, given in all capital letters below the stamp.The format of the address on the envelope can be in blocked or indented style, but it is better to keep the same format with the inside address of the letter.1.3 Letters for example。
商务信函询盘英文范文(范例10篇)
商务信函询盘英文范文第1篇外贸英语函电范文１建立贸易关系的常用书信Letters for Establishing Business RelationsWrites to ExporterDear Sirs,We have obtained your address from theCommercial Counsellor of your Embassy in London and are now writing you for the establishment of business relations.We are very well connected with all the majordealers here of light industrial products, and feelsure we can sell large quantities of Chinese goods if we get your offers at competitive prices.As to our standing, we are permitted to mention the Bank of England, London, as a reference.商务信函询盘英文范文第2篇Cross cultural business communication often refers to effective cross-cultural communication between different cultural differences. Appropriate communication channels should be adopted to overcome the negative factors of cultural differences and enhance the understanding and cooperation of this paper. The basic theory ofcross-cultural business communication and the two aspects of cross-cultural business negotiation and business etiquette are analyzed in detail, and how to carry out it better is studied Cross cultural business communication to improve trade efficiency.中文翻译：跨文化商务交际往往是指不同文化差异因素之间进行有效的跨文化交际，应采取适当的沟通渠道，克服文化差异的消极因素，增进本文的理解与合作，对跨文化商务交流的基本理论和跨文化商务谈判与商务礼仪这两个方面进行了详细的分析，并研究如何更好地开展跨文化商务沟通，提高贸易效率。
新编外贸英语函电写作教程Unit 1Business Letter Writing
5C
“完整原则”是指，信函内容应提供读者所需要的 所有信息，尤其像询盘、询问贸易条件等需要回复 的信函，内容更需要清楚完整。 信函是否完整，可以用“5W1H”来检验，即:
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Who When Where What why how
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Writing Model-Structure
一般来说，外贸函电中涉及的每一封信函，均可按 内容的递进分为以下三个部分：
1. 首段问候语（opening paragraph），如下：
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“礼貌原则”是指买卖双方应十分注重措 辞方式，要婉转、礼貌，以便对方接受。 在写作时，可以通过使用虚拟语气、委婉 语气等方法迂回地表达观点、提出要求。 例如：
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1. If it were not for the large orders we receive from a number of our regular customers, we could not have quoted for supplies even at that price. 试比较：If it is not for the large orders we receive from a number of our regular customer, we cannot quote for supplies even at that price.
Unit 1 Business Letter Writing
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3. To study the layout of business letters, including the letter styles and the structure of the business letter, which is most important in this unit.
Please introduce to us some importers of stationery in your country.
2) Assuring you of our favorable consideration, we remain
We will consider your suggestions favorably.
To achieve conciseness, try to observe the following suggestions:
Omit stereotyped phrases and commercialese. Avoid unnecessary repetition and wordy statements. Include only relevant facts. Confine each paragraph to one idea.
Dear Sirs，
Will you ship us sometime, any time during the month of November, or even December if you are rushed, for December would suit us just as well, in fact a little bit better, 30 copies of “Barron’s Practice Exercises for the TOFLE”.
I write to send my congratulations. Congratulations to you on your success!
We do not permit outside groups to use our equipment except on a cash rental basis.
Please sign the contract enclosed and return it to me.
Those who work rapidly get ill in these conditions. Those who work in these conditions rapidly get ill.
Your letter is not clear at all. I can’t understand it. If I understand your letter correctly… (tactful)
3. Clarity 清楚 First, be quite clear about what you want to say;
There are three guidelines for observing this writing principle:
Choose short, familiar and conversational instead of long, complicated and roundabout words or phrases.
Then say it in plain, simple language appropriate to the understanding level of your reader.
Good, straight-forward, simple English is what is needed for business letters.
Construct effective sentences.
Organize your ideas into a logical order.
Look at the following sentences. Are they good sentences?
I hope you will be in a position to make a decision within a short time.
they are well written: You are requested to remit the amount by 10 August. Please remit the amount by August 10.
We must tell you that we can’t accept your price. Unfortunately, we cannot accept your price.
Look at the following sentences and think about whether or not they are good sentences:
It is regretted that the goods cannot be sent today. We are pleased to inform you that the goods will be sent tomorrow.
transaction; it is written in order to achieve a specific purpose and often gives rise to the legal obligations of the writer. 4.What does an effective business letter require?
商务英语函电Unit 1 Business Letterwriting
Part One: Teaching Aims & Requirements
1. To learn about the functions of the business letter and its importance in business activities;
2. The functions of a business letter: 1) To ask for or to convey information;
2) To deal with matters concerning negotiation of business;
3) To confirm cables, telexes, telephones or face-to-face talks, especially important ones.
4. Conciseness 简洁
Conciseness means e fewest possible words without losing clarity, courtesy, completeness and good English.
1) Good English 2) Good knowledge of international trade business
II. The Principles of Business Letterwriting
The seven C’s :
Consideration Courtesy Clarity Conciseness Concreteness Correctness Completeness
3.What should a business letter be like? It should be business-like. 1) Don’t use the language in literature; 2) Don’t use the language in private letters. Why? The business letter plays a very important role in a
You are welcome to rent our equipment.
2. Courtesy 客气
This principle means: Follow the guidelines talked under consideration. Be sincere, tactful, thoughtful and appreciative. Avoid irritating, offensive or belittling expressions. If an apology is necessary, make it courteously and sincerely. Be prompt in answering letters. Look at the following sentences and think about whether or not
I hope you can decide soon.
The contract enclosed herewith requires your signature before it can be executed and should be directed to the undersigned.
Let’s compare the following groups of sentences:
1) We take the liberty to approach you with the request that you would be kind enough to introduce to us some importers of stationery in your country.
1. Consideration 体谅
It means： Take the “You-attitude” instead of “I/We-attitude”; Emphasize the positive rather than the negative approach; Get to the point immediately.