新标准商务英语综合教程
新标准商务英语综合教程
新标准商务英语综合教程
《新标准商务英语综合教程》是一本适用于商务英语学习的综合教材。
该教材主要分为听力、口语、阅读、写作等几个部分，旨在帮助学习者提高商务英语的听说读写能力。
本教材的特点有以下几点：
1. 实用性强：教材内容紧密围绕商务场景，涵盖了常见的商务英语词汇、商务礼仪、商务谈判等方面的知识，能够帮助学习者更好地应对商务沟通需求。
2. 增加练习：教材配有大量的练习题，包括听力练习、口语练习、阅读理解、写作等，学习者可以通过练习提高自己的语言技能。
3. 多媒体支持：该教材配套有CD和网络资源，学习者可以通
过听力录音和在线学习平台进一步巩固所学知识。
4. 跨文化交际：教材涉及了跨文化交际的内容，帮助学习者了解不同国家与地区的商务文化差异，为跨国企业的商务活动提供必要的背景知识。
总的来说，《新标准商务英语综合教程》是一本内容丰富、实用性强的商务英语教材，适合有一定英语基础的学习者使用，帮助他们提高商务英语能力。
外研社2023Unit_9_新标准商务英语综合教程1教师用书
Unit 9: RecruitmentRecruitment involves everything related to finding the right candidates for particular jobs. It can be undertaken by a company’s own HR / personnel department or the function can be outsourced, e.g. to a specialist recruitment agency. In the latter case, the agency generally advertises the job in the media, sorts the responses, identifies potential candidates and provides the client with a shortlist of the best qualified candidates. Sometimes the agency approaches the candidates on behalf of the client, interviews them and then recommends who the company should take on, before handling all negotiations leading up to the start of employment. This process is often called ‘search and selection’. This unit looks only at the internal processes involved in recruitment. HR departments are usually involved in:• drawing up job and person specifications (the skills, experience, qualifications and qualities required or desired for a vacant position)• advertising vacancie s• processing CVs (curriculum vitae—UK / resumé –US)• screening applicants’ CVs and cover letters andselecting candidates for interview• setting up and carrying out interviews in line withcompany / legal policies and procedures• conducting other selection procedures (e.g.assessments to see applicants’ real strengths andweaknesses)• negotiating and drawing up contracts and terms andconditions• putting the chosen applicant(s) onto the payroll.The unit focuses on how one HR department dealt with a huge recruitment challenge: the luxury Las Vegas hotel. The Bellagio recruited 9,600 workers in 24 weeks. It achieved this by developing a streamlined online application system and carrying out 30-minute behavioral interviews.Warming up1personnel; candidates; curriculum vitae; resumé; payrollScripts：Job interviews can generally be divided into three main types. The first is what I would call the ‘traditional interview’. This is usually just a series of standard questions about qualifications, work experience, knowledge and expectations. So what you have here is basically a list of quite straightforward questions, you know, like ‘What duties did you have in your previous job?’ This is still the model for a lot of interviews today. In my view it’s not the best to select staff. In fact I would say that it’s very often quite inappropriate.Then there’s the ‘case interview’ which is particularly challenging. What happens here is that the interviewer presents a problem and then follows this with a series of questions to find out how the candidate would approach the problem. To give you an idea, it might go something like this: ‘Company X wants to increase the number of university graduates that it hires every year by 50 per cent without exceeding its current budget, which is $2m. What would you advise them to do?’ Now this puts the candidate in a pretty uncomfortable position because they’re really being asked to do several things—to demonstrate that they can analyze the problem logically, formulate appropriate questions and communicate effectively with the interviewer. So it’s a pretty stressful form of interview.The third type is what’s known as the ‘behavioral interview’. It’s designed to find out how candidates actually behave in certain situations. The questions are usually based on anecdotes from the candidate’s own past. They’re designed to find out about how the candidates handled tricky situations and relationships in the past. A typical question might be ‘Can you give me an example of a situation where you had to follow orders that you didn’t agree with?’ Now that puts the pressure on the candidate because they have to find a good example and they have to do the talking, so it opens up a lot of information and the interviewer gets to see more of the person who’s sitting opposite.3Open question. Answers may involve:Self-Motivated; Hard working; decisive and effective learner; team-working; Helping others; Honesty; Ethical; Disciplined and punctual…Understanding the text11D 2B 3E 4C 5A2124 weeks: the time available for recruiting new staff2740: the interviews that were carried out320%: the percentage of applicants that were weeded out when applicants completed their online application form430 minutes: the standard length of interview58%: the percentage of applicants that were rejected when their CVs were checked6$1.9m: the fund were saved through this standardized recruitment process31background check and drug test2It could eliminate the files that managers usually keep at their desks3The new approach of employment is a success.4open question. Answers with reasonable explanations are acceptable.5open question.Language work1Applicants:1 appointment2 identity3 computer4 application5 checkout6 interview7 testThe HR team:1deadline 2system 3 screen 4 train 5 conduct 6 backgrounds 7 files22 challenge / challenge / challenger3 interview / interview / interviewee4 design / design / designer5 assess / assessment / assessor6 communicate / communication / communicator7 appoint / appointment / appointee32B 3E 4B 5A 6D42 in3 for 4from 5 to 6 for52 cover letter3 background4 small talk5 database6 payroll61Going online would spare human resources from the process.2As long as you completed the application, your answer would be proceeded to a checkout desk for the review of a staff member.3In the process, files that used to occupy managers’ desks could be eli minated.4Therefore, an electronic personnel file was developed to help transmit the application database to the new-hire database.5However, you should think in a global and strategical way if you want to have a voice.71我告诉经理们，这一技术将给予他们一直想要的雇佣解聘权，以及他们鲜少得到的完整权力。
新标准商务英语综合教程 1 Unit 1 A matter of choice 译文
新标准商务英语综合教程1 第一单元译文关于选择苏mei 译资本主义的可靠主力--股份制公司--看起来出奇的持久，但是其面临的压力也在与日俱增。
1967年，约翰·肯尼斯·加尔布雷斯在其著作《新工业国家》中指出，美国由少数几家大公司以稳定为名掌控国家经济。
这种等级森严的官僚组织长期生产标准化产品，定期推陈出新，改良产品。
他们为工人提供终身制的就业机会，并与大型工会保持着良好的劳资关系。
那个世界现在已经不复存在。
美国的大型公司要么消失了，要么在全球化竞争中转型了，其中大多数企业已经由大批量转向高价值、由规模化转向定制化生产体系。
而且这些公司已经平抑了其管理层级，如今很少有人愿意一生只在一家公司里步步高升。
形势正在剧变，但是，这到底要将我们带向何方？现代公司又将何去何从呢？这里有三个为公众普遍接受的答案。
第一种观点认为，少数几家大公司正在无声地收购这个世界。
过去几十年中公司兼并的案例比皆是，创下了历史记录。
幸存下的公司比国家政体还要强大许多。
第二种思想学派的的观点却大相径庭。
他们认为大公司已经成为过去。
若要了解未来趋势，就看看电脑销售企业“单轨公司”吧。
单轨公司没有厂房、仓库以及其他任何有形资产。
该公司在亚特兰大一幢写字楼里租了一层办公区。
自由职业者此刻正在办公桌前设计电脑------尽管需求量仍然不高。
第三种观点认为传统公司正在被公司网所取代。
创业团队建立一个网络组织来推销其观点理念。
他们把点子卖给出价最高者，然后构架下一个点子，创建下一个公司，资金由风险投资家提供。
另一种展望公司未来的方法是聚焦影响公司发展的外部环境。
这种环境由一件事决定----选择。
科技和全球化为个人和公司提供了前所未有的机会，使得他们能够在传统体制之外搜集信息并展开经济活动。
规模化大生产时代降低了生产成本却限制了产品选择，而现代化弹性生产体系既降低了成本又增加了选择：消费者能够更自由地选择将钱花在何处，生产商能够更自由地选择供应商，股东也能够更自由地选择投资对象。
外研社2023Unit_5_新标准商务英语综合教程1教师用书
Unit 5 DevelopmentThis unit focuses on Washington state’s Initiative 732, which is modeled after neighboring British Columbia’s carbon tax. I-732 is an initiative to create a carbon tax to the Washington State Legislature, which appeared on the November 2016 ballot. The backers of I-732 submitted roughly 350,000 signatures in December 2015 to certify the initiative. It is favored by economists, and with good reason: doing so should encourage markets to find the least costly way to reduce pollution, something governments will struggle to discover themselves. However, many environmentalists oppose it. As in the Canadian province, the proceeds of the carbon tax would be recycled into tax cuts elsewhere. But those left-wing environmentalists are loth to give up the opportunity to use a carbon tax to fund new spending. Their favored projects include ideas to reduce emissions further, such as improving public transport. Left-wing groups also insist that climate policy should include new spending on those worst affected by climate change. In fact, carbon tax offers social and economic benefits. It is a tax that increases revenue without significantly altering the economy while simultaneously promoting objectives of climate change policy. It can also be a regressive tax, in that they may directly or indirectly affect low-income groups disproportionately. Opposition to increased environmental regulation such as carbon taxes often centers on concerns that firms might relocate and/or people might lose their jobs. It has been argued, however, that carbon taxes are more efficient than direct regulation and may even lead to higher employment.Warming up1Ask Ss to read the Task 1 and check they understand the concept of carbon tax. Also check they understand the terms. Ask Ss how do they think about carbon tax, do they oppose it or do they approve of it?1 greenhouse gases 2global warming 3carbon taxes 4 emissions5climate change 6 regulation 7 relocate2Ask Ss to discuss the questions in pairs / small groups and complete the book summary of The Case for a Carbon Tax with phrases.ADBCAsk Ss to read the statements about carbon tax. As they are quite difficult to understand, ask Ss to summarize the viewpoint expressed in each statement, then to say which statement they most agree with. Ask Ss to give reasons for their views. Understanding the text11 A2 C3 A4 A23Ask Ss to think if initiative 732 is possible to be introduced in China and what measures the Chinese government have taken to help overcome the country’s notoriously polluted air. The Chinese Government Ministry of Finance had proposed to introduce a carbon tax from 2012 or 2013, based on carbon dioxide output from hydrocarbon fuel sources such as oil and coal. The introduction of a carbon tax in China might affect severely the internal market, as well as many other laws and regulations of the country, but given the size of Chinese economy also contribute importantly to the mitigation of climate change.Language work11 C2 D3 A4 A5 C6 B7 A8 B21 by 2in 3to 4on 5to 6of 7on 8in31 vulnerable 2alienate 3environmentalist 4thwart5 disproportionate 6neutral 7hydroelectric 8placate41B 2E 3D 4A 5F 6C51Economists favor taxing carbon emissions because it can encourage markets to find the least costly way to reduce pollution, and it is also pursued by governments.2Yoram Bauman is the head of the Yes campaign. He proudly notes that three Republican state legislators support I-732, and that the well-funded oil lobby does not oppose this revenue-raising proposal.3Unfortunately, I-732 also carried a price. And left-wing environmentalists insist on using a carbon tax to fund new spending.4It is estimated that I-732 would add 25 cents to the price of a gallon of petrol in 2018 and it seems unlikely to change driving habits.5I-732 might encourage the trade of some businesses. For example, aluminum manufacturers may simply move to a different state to operate.61如果问一位经济学家该如何最好地减少污染，他们会很有可能建议征收碳排放税。
新标准商务英语综合教程 4 Unit 1 (2)
➢ extravagance n. the practice of spending a lot of money, especially more than you should
➢ stringent adj. a stringent law, rule, standard etc. is very strict and must be obeyed ( 法
律、规则、标准等) 严格的
e.g. stringent air quality regulations 严格的空气质量管理条例
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Reading A
Business Knowledge Understanding the text
Language Work
Detailed Study of the
words
➢ complacency n. a feeling of satisfaction with a situation or with what you have achieved, so
e.g. Celebrating a promotion, I took her to a posh hotel for a cocktail. 为庆祝晋升，我带她去一家豪华酒店喝了一杯鸡尾酒。
➢ stiff adj. more severe or difficult than usual 艰难的, 激烈的
Language Work
Detailed Study of the Text
新标准商务英语综合教程 4 Unit 1 (3)
No wonder, then, that the boards of Mitsukoshi and Isetan, the country’s fourth- and fifth-largest department store
chains, laid plans for a merger that would create the country’s biggest retail group, with $14 billion in annual sales. The deal is
Prices of every purchase are added up automatically. When she has finished shopping, the customer hands her card to a cashier who 4 ___ it to the register. A second later the total pops out. Shop lifting is physically impossible.
One man is enough to keep the vending machines filled, because if the stock for a certain commodity is 7 ___ to run out, a red lamp in the computer room 8 ___ him or her. But there are disadvantages too: a customer cannot change his or her mind 9 ___ a purchase. Once 10 ___ , the item cannot be put back. The customer must go through a cashier with it first and get a refund later. There are also no fresh vegetables or fish on sale—everything is prepackaged.
新编商务英语综合教程课文翻译
Unit 1商业是与物质事物有关的人类活动。
文明是必要的。
它存在于所有社会，甚至最简单的社会。
业务可以包括货物的生产：制造飞机、建筑和纸盒是生产的例子。
它还可以为这些活动提供资金。
借贷资金、买卖股票和债券以及出售保险政策涉及到为商业活动筹集资金。
其他形式的业务包括商品销售，即销售产品，提供各种服务，如会计、分销和维修。
那么，商业就是生产和分销商品和服务的活动。
在我们的企业研究中，必须了解生产的四个基本要素。
这四个因素是土地、劳动力、资本和企业家精神。
这四个术语是什么意思？为了生产东西，必须使用土地。
这里，土地的使用方式最一般。
它不仅指我们可以建造工厂的一块房地产，还指生产所用的所有原材料。
有些原材料在地球表面发现，例如树木，木材成材。
其他原材料在地球表面的矿产和石油威尔斯发现，还有其他原料可以从空气中提取。
所有生产的原材料都来自土地、空气和海洋。
劳动是指脑力劳动或体力劳动用于生产物品。
大多数劳动力将原材料转变成成品，然后将其分配给买方。
在工业化国家，劳动通常比体力劳动更有精神。
例如，无论是制造业还是农业，机器完成了非熟练工人过去所做的非常累人的体力劳动。
5在其他国家，由计算机编程的机器人和其他形式的数据处理设备完成了许多需要大量脑力劳动的工作。
因此，在一定程度上，下一个因素，资本，可以用来取代劳动力或减少体力和脑力劳动，人类不得不使用，以进行业务。
在日常用语中，资本意味着几件事。
最普遍的含义是财富或金钱。
但它也指货币购买的设备。
资本作为生产的基本要素之一，是劳动者在生产和分配中使用的所有东西。
它包括工具、机器和建筑物，例如工厂和仓库，生产和储存货物。
因此，资本指任何有助于生产和分销货物的东西。
把土地、劳动力和资本结合起来创造有价值的东西，叫做企业家精神。
企业家是负责控制和指导其他三个因素的人。
企业家不是自己动手，除非他也是工人。
一个企业的工人听命的企业家。
他是领导，员工也跟着他的方向走。
创业包括一些其他重要的活动。
新标准商务英语综合教程2 unit5
新标准商务英语综合教程2 unit5：商务交流1. 商务英语的重要性商务英语作为一门专业英语，是以商务活动为载体，以商务交际为重点的英语学科。
随着全球化的发展，商务英语的重要性日益凸显。
无论是商务会议、商务谈判、商务信函还是商务通联方式，都需要灵活运用商务英语进行交流交流。
学习商务英语已成为现代社会中重要的人才素质之一。
2. 商务交流的基本原则商务交流是商务活动中最为重要的环节之一，保持良好的交流能力对于职场人士至关重要。
在商务交流中，有一些基本的原则需要遵循： 2.1 清晰明了商务交流需要表达的信息要准确、清晰、简洁，避免引起歧义，确保双方理解一致。
2.2 尊重对方在商务交流中，要尊重对方意见，倾听对方观点，保持礼貌和谦虚态度。
2.3 积极主动在商务交流中，要主动表达自己的意见和想法，积极主动地与对方交流，促进双方合作达成共识。
3. 商务会议的准备与组织商务会议是商务活动中常见的一种形式，会议的效果往往取决于会议的准备和组织。
在商务会议之前，需要做好以下准备工作：3.1 制定会议议程会议议程是商务会议的重要组成部分，它明确了会议的内容和流程，有助于会议达到预期的效果。
3.2 确定参会人员确定参会人员是商务会议准备的重要环节，需要根据会议的议题和目的确定参会人员名单。
3.3 发送会议通知在确定会议议程和参会人员之后，需要及时发送会议通知，通知参会人员会议的时间、地点和议程安排。
4. 商务谈判的技巧与策略商务谈判是商务活动中的重要环节，谈判的成败关系到双方的合作情况。
在商务谈判中，需要掌握一些谈判技巧与策略：4.1 言之有物谈判双方需要充分准备，对谈判的内容有充分的了解，言之有物，能够对每个问题有条不紊地回答。
4.2 灵活应变在谈判过程中，可能会遇到各种意外情况，需要灵活应变，及时调整策略，维护自己的利益。
4.3 寻求共赢商务谈判不是零和博弈，而是双方合作的过程，需要寻求共赢的方式，使双方都能得到一定的利益。
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新标准商务英语综合教程
"新标准商务英语综合教程" 是一本以商务英语为主题的综合
教材。
该教材旨在帮助学习者提高商务英语沟通能力，培养他们在商务环境中进行日常交流、商务谈判、商务会议等活动的能力。
该教材内容丰富，包括商务英语的基本语法知识、商务文书写作、商务会话技巧等方面的内容。
教材提供了大量的实例和练习，帮助学习者运用所学知识进行实践。
同时，教材还结合了商务案例和实际情境，让学习者能够更好地理解和应用所学知识。
教材的编写者团队由具有丰富商务英语教学经验的专业人士组成。
他们根据商务英语的实际需求和学习者的需求，精心设计了教材的内容和教学方法，力求让学习者能够在实际工作中运用所学知识。
"新标准商务英语综合教程" 是一本系统全面的商务英语教材，适用于各个级别的学习者，可以帮助他们提高商务英语水平，为未来的职业发展打下坚实的基础。