大学生创业大赛模板
大学生创新创业大赛项目计划书模板
大学生创新创业大赛项目计划书一、项目概述1.1公司及产品或服务的介绍公司介绍：产品或服务介绍：1.2项目的产业背景和市场竞争环境1.3项目的市场机会和有效的市场需求市场机会：有效市场需求：1.4目标客户群体1.5创业团队的特殊性和优势1.6目前运营情况及发展目标二、发展战略2.1项目的商业模式（要求：指出产品或服务目前的技术水平及领先程度，如何满足用户需求，是否适应市场的需求，能否实现产业化）2.1.1客户细分2.1.2价值主张2.1.3渠道通路2.1.4客户关系2.1.5收入来源2.1.6关键业务2.1.7核心资源2.1.8重要合作伙伴2.1.9成本结构2.2市场发展策略2.2.1市场定位2.2.2市场进入策略2.2.3市场开发策略2.3研发方向2.4主要合作伙伴与竞争对手分析2.5目前项目存在的问题及解决方案2.5.1目前面临的问题2.5.2规避计划三、营销策略3.1市场调研分析3.1.1市场调研的内容3.1.2市场调研结果分析（要求：明确表述该产品或服务的市场容量与趋势、市场竞争状况，估计市场份额和销售额）3.2 STP战略（要求明确表述细分目标市场及客户）3.2.1市场细分3.2.2目标市场3.3渠道策略3.4产品策略3.5价格策略3.6推广策略四、财务分析4.1公司（或团队）股本结构与规模4.2融资方案（要求：完善且符合实际）4.3财务报表（要求：包含营业收入和费用、现金流量、固定和变动成本，公布近期财务报表）4.4盈利能力分析（要求：盈利能力和持久性分析，企业资本回报的测算）4.5风险资金退出策略五、创业管理团队5.1团队介绍（要求：介绍创业管理团队主要成员教育背景、工作经历等）团队成员:角色1特质:格言:能力项:职责:5.2组织架构及分工5.3创业顾问（要求：主要投资人和持股情况）。
“挑战杯”中国大学生创业计划大赛初赛作品模板
挑战杯”中国大学生创业计划大赛初赛作品模板一、概要一个非常简练的计划及商业模型的摘要，介绍你的商业项目，一般500字左右。
二、公司描述A、公司的宗旨B、公司的名称、公司的结构C、公司经营策略在这里用最简洁的方式，描述你的产品/服务；什么样的困难你准备解决；你准备如何解决；你们的公司是否是最合适的人选。
D、相对价值增值说明你的产品为消费者提供了什么新的价值。
E、公司设施需要对计划中的公司设备详细加以描述。
我公司的生产设备及厂房主要集中于XXX。
我们公司认为到X年X月止，为了达到XXX的产量和销售额，我们需要XXX 回答为什么需要这笔钱。
建立开发/生产设备，并努力提高生产和研究能力以便满足日益提高的客户需求。
通过大规模的促销攻势提高我公司产品/服务的销售量'增加分销渠道/零售网点/区域销售/销售公司/采用电气化/直邮式的分类等。
录用新的员工以便支持在新的市场计划下可持续的发展。
提高研发能力，创造领导潮流的新型产品，提高竞争能力。
在这里用简洁的方式，描述你的产品/服务；注意不需要透露你的核心技术，主要介绍你的技术、产品的功能、应用领域、市场前景等1、产品/服务A2、产品/服务B说明你的产品是如何向消费者提供价值的，以及你所提供的服务的方式有哪些。
你的产品填补了那些急需补充的市场空白。
可以在这里加上你的产品或服务的照片。
A、产品优势B、技术描述1、独有技术简介2、技术发展环境C、研究与开发D、将来产品及服务说明你的下一代产品，并同时说明为将来的消费者提供的更多的服务是什么。
E、服务与产品支持简要叙述你的公司处于什么样的行业、市场、专向补充区域。
市场的特征是什么？你的分析与市场调查机构和投资分析有什么不同。
分析是否有新生市场？你将如何发展这个新生市场。
如果你在新序软件市场开发C++或NT的平台工具，不要只泛泛的讲一下是一个价值300亿的大市场。
如果你正在制作在NT工作平台上的C++应用程序开发工具，你就应该在报告中详细描述去年共销售了多少C++开发程序软件，有多少成长型的客户群，你的目标市场是什么？你的竞争对手分到了多少份额？是否有其他的市场/零售商/OEC厂商在销售你的产品。
挑战杯大学生创业计划大赛作品要求模板
挑战杯大学生创业计划大赛作品要求”挑战杯”大学生创业计划大赛作品要求创业计划大赛要求参赛者组成优势互补的竞赛小组, 提出一个具有市场前景的产品或服务, 围绕这一产品或服务, 完成一份完整、具体、深入的创业计划, 以描述公司的创业机会, 阐述创立公司、把握这一机会的进程, 说明所需要的资源, 揭示风险和预期回报, 并提出行动建议。
创业计划聚焦于特定的策略、目标、计划和行动, 对于一个非技术背景的有兴趣的人士应清晰易读。
创业计划可能的读者包括: 希望吸纳进入团队的对象, 可能的投资人、合作伙伴、供应商、顾客、政策机构。
因此作品格式要求如下: 作品书面格式要求作品一律采用A4( 210mmX297mm) 幅面。
主标题用二号华文中宋, 二级标题用三号黑体, 三级( 含三级以下) 标题用四号黑体, 正文用四号仿宋体, 例证加斜体。
图、表标题一律用五号黑体, 内文用仿宋体。
同时, 作品中须有目录、创业计划书正文、附录、证明材料等部分。
作品提交形式要求所有申报参赛的作品须提供文字版一式四份, 电子版一份。
创业计划书的组成部分创业计划书一般包括: 执行总结, 产业背景和公司概述, 市场调查和分析, 公司战略, 总体进度安排, 关键的风险、问题和假定, 管理团队, 公司资金管理, 财务预测, 假定公司能够提供的利益等十个方面。
1.执行总结是创业计划一到两页的概括。
包括以下方面:◇本创业计划的创意背景和项目的简述◇创业的机会概述◇目标市场的描述和预测◇竞争优势和劣势分析◇经济状况和盈利能力预测◇团队概述◇预计能提供的利益2.产业背景和公司概述◇详细的市场分析和描述◇竞争对手分析◇市场需求◇公司概述应包括详细的产品／服务描述以及它如何满足目标市场顾客的需求, 进入策略和市场开发策略3.市场调查和分析◇目标市场顾客的描述与分析◇市场容量和趋势的分析、预测◇竞争分析和各自的竞争优势◇估计的市场份额和销售额◇市场发展的走势4.公司战略阐释公司如何进行竞争:◇在发展的各阶段如何制定公司的发展战略◇经过公司战略来实现预期的计划和目标◇制定公司的营销策略5.总体进度安排公司的进度安排, 包括以下领域的重要事件:◇收入来源◇收支平衡点和正现金流◇市场份额◇产品开发介绍◇主要合作伙伴◇融资方案6.关键的风险、问题和假定◇关键的风险分析( 财务、技术、市场、管理、竞争、资金撤出、政策等风险)◇说明将如何应付或规避风险和问题( 应急计划)7.管理团队介绍公司的管理团队, 其中要注意介绍各成员与管理公司有关的教育和工作背景(注意管理分工和互补); 介绍领导层成员, 创业顾问以及主要的投资人和持股情况。
挑战杯大学生创业大赛计划书国赛标准模板
挑战杯大学生创业大赛计划书国赛标准模板挑战杯大学生创业大赛计划书国赛标准模板第四届“挑战杯”河南科技大学大学生创业计划竞赛参赛作品河南凯瑞高压电器有限公司创业计划书参赛单位：河南科技大学材料学院技术指导：张彦敏指导老师：张彦敏目录一、执行总结 (6)1.1公司简介 (6)1.2 项目背景 (6)1.3市场 (6)1.4 投资与财务 (6)1.5组织与人力资源 (7)二、公司简介 (7)2.1公司概况 (8)2.2企业文化 (8)2.3公司股本规模结构 ......................................... 错误!未定义书签。
2.4 SWOT分析 (9)2.5公司发展战略 (10)三、管理体系3.1公司性质3.2组织形式3.3优秀的团队3.4激励机制3.5生产管理2.6公司管理层 (11)四项目背景 (16)4.1产业背景 (16)4.2产品概述 (17)4.3产品优势及前景： (22)4.4研发团队五、市场机会 (22)5.1政策背景 (22)5.2市场特征 (24)5.3竞争分析 (24)5.4 消费者分析 (25)5.5 市场需求分析 (25)六、市场策略 (27)6.1 目标市场 (27)6.2 产品 (27)6.3 价格 (29)6.4 销售渠道 (29)6.5市场开发 (30)6.6 促销策略 (32)七、财务分析 ....................................................... 错误!未定义书签。
7.1经济效益分析 ................................................. 错误!未定义书签。
7.2投资规模的确定（运用定性预策法）及资金成本和运用错误!未定义书签。
7.3资金的筹集和资金构成 ................................. 错误!未定义书签。
大学生创新创业大赛计划书PPT模板
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大学生创业计划大赛策划书集锦(优秀模板7篇)
大学生创业计划大赛策划书集锦（优秀模板7篇）大学生创业计划大赛策划书集锦第1篇封面：作品名称团队成员指导老师文字排版要求：1、字型：大标题用2号黑体,中标题用3号黑体,小标题用3号揩体,正文用4号宋体。
2、纸型：统一用A4纸，左侧装订。
3、页边距：上2、6cm、下2、6cm、左3、0cm、右2、0cm。
4、行距：1、5倍行距5、结构层次序数：“一”、“(一)”、“1”、“(1)”。
摘要说明：在两页纸内完成本摘要1、公司基本情况(公司名称、成立时间、注册地区、注册资本，主要股东、股份比例，主营业务，过去三年的销售收入、毛利润、纯利润，公司地点、电话、传真、联系人)。
2、主要管理者情况(姓名、性别、年龄、籍贯、学历/学位，毕业院校、政治面貌、行业从业年限、主要经历和经营业绩)。
3、产品/服务描述(产品/服务介绍、产品技术水平，产品的新颖性、先进性和独特性，产品的竞争优势)。
4、研究与开发(已有的技术成果及技术水平，研发队伍技术水平，竞争力及对外合作情况，已经投入的研发经费及今后投入计划，对研发人员的激励机制)。
5、行业及市场(行业历史与前景，市场规模及增长趋势，行业竞争对手及本公司竞争优势，未来3年市场销售预测)。
6、营销策略(在价格、促销、建立销售网络等各方面拟采取的策略及其可操作性和有效性，对销售人员的激励机制)。
7、产品制造(生产方式、生产设备、质量保证、成本控制)。
8、管理(机构设置、员工持股、劳动合同、知识产权管理、人事计划)。
9、融资说明(资金需求量、用途、使用计划，拟出让股份，投资者权利，退出方式)。
10、财务预测(未来3年或5年的销售收入、利润、资产回报率等)。
11、风险控制(项目实施可能出现的风险及拟采取的控制措施)。
商业计划书的格式及内容要求一、公司基本情况公司成立时间注册资本及变更情况(法人代码，有形资本，无形资本)公司性质、经营范围(是否有特许经营权);股东及股份比例目前资产情况(总资产、总负债净资产，去年销售收入和纯利润);公司下属公司，合资公司及关联公司等情况;公司所属行业;公司的发展战略及公司发展的宗旨、近期和远期目标。
大学生创新创业大赛项目计划书模板
大学生创新创业大赛项目计划书模板标准化文件发布号：（9312-EUATWW-MWUB-WUNN-INNUL-DQQTY-大学生创新创业大赛项目计划书一、项目概述公司及产品或服务的介绍公司介绍：产品或服务介绍：项目的产业背景和市场竞争环境项目的市场机会和有效的市场需求市场机会：有效市场需求：目标客户群体创业团队的特殊性和优势目前运营情况及发展目标二、发展战略项目的商业模式（要求：指出产品或服务目前的技术水平及领先程度，如何满足用户需求，是否适应市场的需求，能否实现产业化）客户细分价值主张渠道通路客户关系收入来源关键业务核心资源重要合作伙伴成本结构市场发展策略市场定位市场进入策略市场开发策略研发方向主要合作伙伴与竞争对手分析目前项目存在的问题及解决方案目前面临的问题规避计划三、营销策略市场调研分析市场调研的内容市场调研结果分析（要求：明确表述该产品或服务的市场容量与趋势、市场竞争状况，估计市场份额和销售额）STP战略（要求明确表述细分目标市场及客户）市场细分目标市场渠道策略产品策略价格策略推广策略四、财务分析公司（或团队）股本结构与规模融资方案（要求：完善且符合实际）财务报表（要求：包含营业收入和费用、现金流量、固定和变动成本，公布近期财务报表）盈利能力分析（要求：盈利能力和持久性分析，企业资本回报的测算）风险资金退出策略五、创业管理团队团队介绍（要求：介绍创业管理团队主要成员教育背景、工作经历等）团队成员:角色1特质:格言:能力项:职责:组织架构及分工创业顾问（要求：主要投资人和持股情况）。
大学生创业创意创新大赛获奖模板
第五届全国大学生电子商务“创新、创意及创业”挑战赛创新创意创业参赛学校：长春大学作品名称：交换空间团队名称: 小智慧也有大作为指导老师：王钊王东屏团队成员：郑千旭、赵琪、周洋宇、常磊、王庆目录第一章市场分析1.1项目背景```````````````````````````````````````````````````````````````````````````````````````````````````````````````````31.1.1旅游业发展前景`````````````````````````````````````````````````````````````````````````````````````````````````31.1.2旅游业政策````````````````````````````````````````````````````````````````````````````````````````````````````````31.1.3互联网+`````````````````````````````````````````````````````````````````````````````````````````````````````````````31.1.4市场趋势和机会`````````````````````````````````````````````````````````````````````````````````````````````````4 1.2 旅游行业SWOT分析``````````````````````````````````````````````````````````````````````````````````````````````````4 1.3 目标用户分析```````````````````````````````````````````````````````````````````````````````````````````````````````````41.3.1消费人群定位````````````````````````````````````````````````````````````````````````````````````````````````````41.3.2 目标人群特点```````````````````````````````````````````````````````````````````````````````````````````````````4 1.4 行业竞争对手```````````````````````````````````````````````````````````````````````````````````````````````````````````51.4.1最直接的竞争对手``````````````````````````````````````````````````````````````````````````````````````````````51.4.2间接的竞争对手`````````````````````````````````````````````````````````````````````````````````````````````````51.4.3竞争优势```````````````````````````````````````````````````````````````````````````````````````````````````````````5第二章运营方案2.1公司理念````````````````````````````````````````````````````````````````````````````````````````````````````6 2.2公司目标````````````````````````````````````````````````````````````````````````````````````````````````````6 2.3发展战略````````````````````````````````````````````````````````````````````````````````````````````````````62.3.1整合用户服务与社区服务````````````````````````````````````````````````````````````````````````62.3.2提供渠道、重视借助外力、整合资源`````````````````````````````````````````````````````````6 2.4业务与赢利模式```````````````````````````````````````````````````````````````````````````````````````````62.4.1业务体系`````````````````````````````````````````````````````````````````````````````````````````````72.4.2业务详述`````````````````````````````````````````````````````````````````````````````````````````````72.4.3业务发展规划```````````````````````````````````````````````````````````````````````````````````````72.4.4盈利模式`````````````````````````````````````````````````````````````````````````````````````````````8第三章财务可行性分析`3.1投入资金```````````````````````````````````````````````````````````````````````````````````````````````````````````````````8 3.2 市场调查与全面预算`````````````````````````````````````````````````````````````````````````````````````````````````83.2.1未来五年服务收入预测``````````````````````````````````````````````````````````````````````````````````````83.2.2服务成本```````````````````````````````````````````````````````````````````````````````````````````````````````````93.2.3未来五年利润预算`````````````````````````````````````````````````````````````````````````````````````````````93.2.4有关成本的预算````````````````````````````````````````````````````````````````````````````````````````````````9 3 .3利润、损益平衡分析````````````````````````````````````````````````````````````````````````````````````````````````103.3.1盈亏平衡分析 ``````````````````````````````````````````````````````````````````````````````````````````````````10 3.4 相关长期投资决策评价指标`````````````````````````````````````````````````````````````````````````````````````103.4.1投资回收期``````````````````````````````````````````````````````````````````````````````````````````````````````113.4.2净现值`````````````````````````````````````````````````````````````````````````````````````````````````````````````11 3.5财务评价结论```````````````````````````````````````````````````````````````````````````````````````````````````````````12第四章风险分析与解决方案4.1政策风险````````````````````````````````````````````````````````````````````````````````````````````````````````````````124.1.1风险详述````````````````````````````````````````````````````````````````````````````````````````````````````````124.1.2应对措施````````````````````````````````````````````````````````````````````````````````````````````````````````12 4.2市场风险````````````````````````````````````````````````````````````````````````````````````````````````````````````````124.2.1风险详述````````````````````````````````````````````````````````````````````````````````````````````````````````124.2.2应对措施````````````````````````````````````````````````````````````````````````````````````````````````````````13 4.3技术风险````````````````````````````````````````````````````````````````````````````````````````````````````````````````134.3.1风险详述````````````````````````````````````````````````````````````````````````````````````````````````````````134.3.2应对措施````````````````````````````````````````````````````````````````````````````````````````````````````````13 4.4竞争风险````````````````````````````````````````````````````````````````````````````````````````````````````````````````134.4.1风险详述````````````````````````````````````````````````````````````````````````````````````````````````````````134.4.2应对措施````````````````````````````````````````````````````````````````````````````````````````````````````````14 4.5财务风险````````````````````````````````````````````````````````````````````````````````````````````````````````````````144.5.1风险详述````````````````````````````````````````````````````````````````````````````````````````````````````````144.5.2应对措施````````````````````````````````````````````````````````````````````````````````````````````````````````14 第五章营销推广5.1推广阶段```````````````````````````````````````````````````````````````````````````````````````````````````````````````14 5.2推广方式```````````````````````````````````````````````````````````````````````````````````````````````````````````````155.2.1百度搜索及度推广`````````````````````````````````````````````````````````````````````````````````````````155.2.2利用社交渠道推`````````````````````````````````````````````````````````````````````````````````````````````155.2.3新闻门户推广````````````````````````````````````````````````````````````````````````````````````````````````15 5.3核心营销运营方案`````````````````````````````````````````````````````````````````````````````````````````````````155.3.1会员制```````````````````````````````````````````````````````````````````````````````````````````````````````````155.3.2主动注册```````````````````````````````````````````````````````````````````````````````````````````````````````165.3.3金币激励制````````````````````````````````````````````````````````````````````````````````````````````````````165.3.4口碑营销```````````````````````````````````````````````````````````````````````````````````````````````````````165.3.5价格营销```````````````````````````````````````````````````````````````````````````````````````````````````````16 第六章管理体系6.1公司文化````````````````````````````````````````````````````````````````````````````````````````````````166.1.1文化基调````````````````````````````````````````````````````````````````````````````````````````166.1.2公司宗旨````````````````````````````````````````````````````````````````````````````````````````166.1.3核心价值理念``````````````````````````````````````````````````````````````````````````````````166.1.4基本价值观`````````````````````````````````````````````````````````````````````````````````````166.1.5企业精神````````````````````````````````````````````````````````````````````````````````````````166.1.6品牌个性````````````````````````````````````````````````````````````````````````````````````````16 6.2组织结构````````````````````````````````````````````````````````````````````````````````````````````````16 6.3经营团队````````````````````````````````````````````````````````````````````````````````````````````````16 6.4人事制度````````````````````````````````````````````````````````````````````````````````````````````````16 6.5激励机制````````````````````````````````````````````````````````````````````````````````````````````````16第一章市场分析1.1项目背景1.1.1旅游业发展前景本世纪初期，在世界贸易的组织下我国旅游市全面开放，旅游市场的竞争日趋激烈，众多旅游企业才开始关注并投入到旅游电子商务战略中来。
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“挑战杯”大学生创业计划大赛参赛作品模板关于创业计划指南创业计划首先是一种吸引投资的工具，同时也是确定目标和制定计划的很好的参考资料，是一个企业管理和操作的行为指南。
创业计划竞赛参赛者组成优势互补的竞赛小组，提出一个具有市场前景的产品或服务，围绕这一产品或服务，完成一份完整、具体、深入的创业计划，以描述公司的创业机会，阐述创立公司、把握这一机会的进程，说明所需要的资源、提示风险和预期回报，并提出行动建议。
创业计划聚焦于特定的策略、目标、计划和行动，创业计划可能的读者包括：希望吸纳进入团队的对象、可能的投资人、合作伙伴、供应商、顾客和政策机构。
第一部分：封面设计封面页把你的产品的一副颜色图像放在首页。
但需留出足够的版面排列以下内容：创业计划书一、公司名称二、公司性质三、司地址四、邮编五、负责人六、职务七、电话八、E-mail九、公司主页(WWW)填写说明:1、此文本仅是一个模板格式,且不是唯一;2、任何人/公司可以根据自己的情况填写,补充完善;3、文字说明或解释仅供参考,最终文本中不得出现相同的内容。
第二部分：目录目录初步商业计划书后,注意确认目录页码同内容的一致性●概要●公司概述●产品与服务●市场分析●竞争分析●市场销售战略●财务分析●附录第三部分:创业设计的具体内容（一）、概要概要作为商业计划的第一部分，是对整个商业计划的浓缩，是整个商业计划的精髓所在。
商业计划概要应简洁、清楚地介绍你的商业项目（产品或服务）的机会、商业价值、目标市场的描述和预测、竞争优势、核心的管理手段和资金需求、盈利能力预测、团队概述、预期投资人得到的回报等。
字数一般要求在500字左右。
（二）、公司概述1、公司的宗旨2、公司的名称、公司的结构3、公司经营理念指出公司的远景目标，在追求和实现我们的目标的同时，我们要报答那些关注我们发展的人士，客户，和公众。
描述各有关团体和人事如何受益。
4、公司经营策略在这里用最简洁的方式，描述你的产品/服务；什么样的困难你准备解决；你准备如何解决；你们的公司是否是最合适的人选。
5、相对价值增值说明你的产品为消费者提供了什么新的价值。
6、公司设施需要对计划中的公司设备详细加以描述。
1）我公司的生产设备及厂房主要集中于XXX2）我们公司认为到X年X月止，为了达到XXX的产量和销售额，我们需要XXX。
3）回答为什么需要这笔钱。
4）建立开发/生产设备，并努力提高生产和研究能力以便满足日益提高的客户需求。
通过大规模的促销攻势提高我公司产品/服务的销量。
5）增加分销渠道/零销网点/区域销售/销售公司/采用电气/直邮式的分类等。
6）录用新的员工以便支持在新的市场计划下可持续的发展。
7）提高研发能力，创造领导潮流的新型产品，提高竞争能力。
（三）、产品与服务在这里用简洁的方式，描述你的产品/服务；注意不需要透露你的核心技术，主要介绍你的技术、产品的功能、应用领域、市场前景等1、产品/服务A2、产品/服务B说明你的产品是如何向消费者提供价值，以及你所提供的服务的方式有哪些。
你的产品填补了那些急需补充的市场空白。
可以在这里加上你的产品或服务的照片。
1、产品优势2、技术描述1）、独有技术简介2）、技术发展环境3、研发与开发4、将来产品及服务说明你的下一代产品，并同时说明为将来的消费者提供的更多的服务是什么。
5、服务与产品支持提示：商业计划中的产品或服务必须具有创新性，所以计划书中一定要在某些细节上做出比较详细的解释。
向风险投资家介绍它的优点、价值，把它与竞争对象进行比较，讨论它的发展步骤，并列出初步开发它所需要的条件。
只有当一个新的产品/服务优于市场上已有的产品/服务时，它才可能受到顾客的青睐。
清楚的解释产品/服务能完成的功能，从而使顾客能够认清它的功能价值。
如果市场上存在替代性产品/服务，还应该解释它还具有哪些额外价值。
风险投资家往往很重视自己投资的风险，所以在认真完成产品/服务功能的描述之后，做出一个样品，对证明产品/服务的可实现性无疑是很有意义的。
有必要对公司独立拥有的技术、技术发展的内外部环境和软硬件环境做出简要介绍。
也可以对研究与开发的基础和方向以及将来的产品/服务做出预测。
（四）、市场分析简要叙述你的公司处于什么样的行业、市场、专向补充区域。
市场的特征是什么？你的分析与市场调查机构和投资分析有什么不同。
分析是否有新生市场？你将如何发展这个新生市场。
如果你在新序软件市场开发C++或NT的平台工具，不要呼泛泛的讲一下是一个价值300亿的大市场。
如果你正在制作在NT工作平台上的C++应用程序开发工具，你就应该在报告中详细描述去年共销售了多少C++开发程序软件，有多少成长型的客户群，你的目标市场是什么？你的竞争对手分到了多少份额？是否有其他的市场/零售商/OEC厂商在销售你的产品。
1、市场描述我们计划或正在XX行业竞争。
这个市场的价值大约有XXX，我们相信，整个行业的主要发展趋势将向着（环境导向型、小型化、高质量、价值导向型）发展。
市场研究表明（引用源）到20XX年该市场将（发展/萎缩）到XXX。
在这段时期里，预计我们力争的细分市场将（成长、萎缩、不发展）。
改变这种情况的主要力量是（例如电脑降价，家电商业的蓬勃发展等原因）这个行业最大的发展将达到XXX。
你的公司可能独一无二的将你的产品/服务和XXX公司/同级别的公司的现行业务合并。
而当今的类似XX公司的正面临着逐步提高的劳动力或成本等困难。
2、目标市场我们将目标市场定义为X，Y，Z。
现在，这个市场由A个竞争者分享。
我们的产品拥有以下优势：高附加值，出色的表现，高品味，为企业的量体裁衣突出个性。
3、目标消费群是什么因素促使人们购买你的产品？你的技术、产品对于用户的吸引力在何处？人们为什么选择你的产品/服务/公司？4、销售战略我们的市场营销部门计划能动用不同的渠道销售我们的产品。
我们之所以选择这些渠道因为：1）销费群特点；2）地理优势；3）季节变化引起的销售特点‘4）资金的有效运用；6）可以利用市场上现有的产品的销售渠道；6）针对每一个分销渠道，确定一个五年期的目标销售量以及其他假设条件。
(五）、竞争分析请告诉我们分别根据产品、价格、市场份额、地区、营销方式、管理手段、特征以及财务力量划分的重要竞争者。
1、竞争描述2、竞争战略/市场进入障碍请在这里研究进入细分市场的主要障碍及竞争对手模仿你的障碍。
（六）、经营策略1、营销计划选择目标市场；制定产品决策（调整和计划合理的产品数量以适应各个市场的现实和潜在需求，调整和改进产品的式样、品质、功能、包装，开发新产品，优化产品组合，确定产品的品牌和商标、包装策略）；制定价格决策（确定企业的定价目标、定价方法、定价策略，制定产品的价格和价格调整方法）；制定销售渠道策略，选择适当的销售渠道；制定销售促进决策（人员推销、广告、宣传、公共关系、营业推广、组织售前售中售后服务等）。
2、规划和开发计划：产品/服务开发的规划目标、当前所处的状态以及开发计划，可能遇到的困难和风险预测。
3、制造和操作计划：产品/服务使用寿命、生产周期和生产组织，设备条件、技改的必要性和可能性。
2、市场沟通你的目的是加强、促进并支持你的产品能更好的满足消费者需求的热点。
唯一的原则就是寻找一切可能的有利的途径进行沟通。
1）、促销展出Trade Shows2）、广告Advertising3）、新闻发布Press Releases4）、大型会议或研讨会Confetence/Seminars5）、网络促销Internet Promotion6）、捆绑促销Promotional Bundles7）、媒体刊登Trade Journal Articles8）、邮件广告Direct Mail3．规划和开发计划：产品/服务开发的规划目标、当前所处的状态以及开发计划，可能遇到的困难和风险预测。
4、制造和操作计划：产品/服务使用寿命、生产周期和生产组织，设备条件、技改的必要性和可能性。
（七）、财务分析财务数据概要。
财务分析是对投资机会进行评估的基础，它需要体现你对财务需求的最好预估。
1、收入预估表利用销售量的预估和已产生的生产和营运的成本，准备至少三年的收入预估表。
重点说明主要的几项风险，比如，导致销售税减20％的风险，以及在当前的生产力情况下，为了达到曲线的增长，采取缩减的方式所带来的不利影响。
这些风险都将影响销售目标和赢利的最终实现。
还要说明收益随之而变化的情况收入状况是财务管理中可营利计划的一部分，它可以显示出新资金的潜在的投资可行性。
我们建议前两年以月为单位统计，再往后以季度统计。
2、资产负债表风险投资家也会对项目资产负债表感兴趣，因为他们想知道资产的预期增长情况。
资产的类型和价值放在资产负债表的资产方，而负债和收入则放在另一边。
和收益表一样，要用标准的帐户格式。
资产负债表也应该以每年的实际交付为基础计算。
如果缺乏财务预测方面的经验，可以向有关专业人士请教，也可以考虑把具有这种技巧的人士加入到你的团队里来。
3、现金流和盈亏平衡分析这比资产负债和收入报表更为重要，在阶段性时间结点你将会有多少现钱投资者很关心的问题。
第一年按月做一次统计，以后两年至少每季要做一次统计。
现金流入流出的时间和数目的详细描述，决定追加投资的时间，对营运资本的微弱需求，说明现金是如何得到的。
比如获得净资产，银行贷款，银行短期信用或者其它，说明那些项目需要偿还，如何偿还这笔钱。
重要的是建立在现金的基础上，而不是加上利息的计算。
4、盈亏平衡图计算盈亏平衡点，准备盈亏平衡图显示何时将达到平衡点，以及出现后，将如何逐步的改变。
讨论平衡点是很容易还是很困难的达到，包括讨论与整个销售计划相关的平衡点处的销售量，毛利润的范围以及随之变化的价格。
还有当投资短期销售项目减少后，平衡点将要下降。
（八）、附录如有以下材料，请列出1 公司背景及结构2 团队人员简历3 公司宣传品4 市场研究数据作品书面格式要求作品一律采用A4幅面。
主标题用小二号楷体，小标题用四号黑体，正文用五号宋体，例证加斜体。