Advertisements广告英语
ADVERTISEMENT_英语广告介绍ppt课件
Some advertisement for gardens
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Advertisement for Coca Cola
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Some famous English ads
Good to the last drop.
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The new digital era.
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We lead. Others copy.
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Impossible made possible. .
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Poetry in motion, dancing close to me.
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To me, the past is black and white,
but the future is always color.
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Ask for more.
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Feel the new space.
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No business too small, no problem too big.
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Thanks!
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By deng xiyao
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With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
广告专业英语词汇
广告专业英语美国爱荷华大学广告学参考书目网站/%7 Ecommstud/resources/adtexts.html提供以下电子书：（1）《The World of The World of Coca-Cola》by Ted Frie dmanOriginally appeared in Communication Research, Vol. 19 No 5, October 1992, pp. 642-662（2）《Toward A Critical Theory of Advertising》By John Harms The University of Texas at Austin（3）《Torches of Freedom: Themes of Women's Liberatio n in American Cigarette Advertising》（4）《Product Placement as a Marketing Took in Film and Television》 (PDF) An introductory overview by H. Ronald M oser, Layne Bryant and Katie Sylvester, Middle Tennessee St ate University（5）Maldonado, Rachel; Patriya Tanshuj and Darrel D. M uehling. 2003. 《The Impact of Gender on Ad Processing: A S ocial Identity Perspective.》 Available: http://www.amsrevi /articles/maldonado03-2003.pdf（6）/~rabe/adindex.htm《American Advertising History: A Bibliographic Refere nce》学校图书馆提供以下参考书：（7）《How does advertising impact teen behavior》David M. Haugen, book editor F713.8/*6 David M. Haugen, book edito r.文学院资料室（新校）（8）《Advertising and society》 edited by Carol J. Pardun. F713.80/*5外国语学院资料室（新校）（9）《Advertising 》William Wells, John Burnett, Sandra Moriarty = 广告学 : 原理和实务 / 威廉·韦尔斯, 约翰·伯内特,桑德拉·莫里亚蒂著. 北京 : 中国人民大学出版社, 2005. F713. 80/*3=6 经济类图书（新校）（10）《Advertising and integrated brand promotion 》 Th omas C. O'Guinn, Chris T. Allen, Richard J. Semenik = 广告学 / 托马斯·C．奥吉恩, 克里斯·T．艾伦, 理查德·J．西曼尼克著. 大连 : 东北财经大学出版社, 2004.F713.80/*1经济类图书（新校）（11）《Advertising, promotion, & supplemental aspects o f integrated marketing communications》Terence A. Shimp. 北京 : 北京大学出版社 ; 2004. 当代全美MBA经典教材书系（英文影印版） F713.50/*2经济类图书（新校）（12）《Advertising》 Sheils Malovany-Chevallier H319.4/ *70外文.医学书库(北校)（13）《Advertising media planning 》Larry D. Kelley an d Donald W. Jugenheimer. F713.8/*4=2文学院资料室(新校)（14）《Advertising and new media 》 Christina Spurgeon. F713.8/*5文学院资料室(新校)广告专业英语词汇注：红字部分为重点记忆词汇。
【英语作文】电视上的广告The Advertising on Television
【英语作文】电视上的广告The Advertising on Television【英语作文】电视上的广告theadvertisingontelevision如今，电视上的广告越来越多，商业广告也越来越多。
你觉得电视广告怎么样？theadvertisingontelevision电视广告nowadayswecanseeadvertisementsontelevisioneverydayinmyopinion现在我们每天都能在电视上看到广告。
有些人相信电视广告会给我们带来好处，但其他人不这么认为。
我想我支持电视广告因为电话广告的增加数量我觉得有三个理由。
首先，竞争经济，消费者通常对同一产品有不同品牌的选择。
所以，厂商面临一个问题——如何保持足够的消量来维持营业。
他们通过广告来解决这个问题。
通过广告，各个厂商都试图说服消费者他们的产品是最好的。
也就是说公司可以做到积累潜在客户。
第二，大多数消费者对广告感兴趣。
因此，随着大众音乐和许多技术的使用，电视屏幕上的广告数量急剧增加，而许多超级明星的参与者，广告不再受欢迎最后但并非最不重要的，在某种程度上电视上的广告已成为人们重要的消遣活动。
随着流行音乐和许多技术的使用以及许多超级明星的参与，广告不再是枯燥乏味的。
很多人，尤其是年轻人，喜欢看广告。
综上所述，电视广告PlaySave对经济行为具有重要的控制作用，而且，人们会被广告吸引。
总之，电视广告在经济行为中扮演了一个非常重要的角色。
大量的信息出现在电视，作为消费者我们可以作出明智的选择。
我们也越来越被广告吸引住。
商务英语口语教程：广告
商务英语口语教程：广告1.新创意的广告让公司收到很多订单。
你说，新广告起到了很大的作用。
The new advertisement is really working.2.你策划的广告很成功。
你说，这次广告带来了很大反响。
The advertisement has brought great response.3.黑白广告比彩色广告费用低。
你建议经理，你们从做黑白广告开始。
Well start with black and white advercisement.4.广告推动了产品的热销。
你说，广告使它成了畅销产品。
It became a best seller because of the advertisement.5.你将设计好的广告传真给农户。
你对他说，这是你给他们设计的两份广告。
Here are two advertisements I've just created for you.6.你向广告公司咨询广告费用。
你对他物欲，如果他们为你方创意设计广告，需要多少费用？What would it cost us if you created our advertisement?7.你们对市场上的广告做了跟踪调查。
你说，你们能够知道哪种广告最有效。
We can know which advertsement is the moste effective.8.经理认为只做报纸宣传是不够的。
他说，他认为还应该做电视广告。
I think the products should be put on television as an advertisement as well.effective 有效的。
广告的种类英文作文
广告的种类英文作文英文：There are various types of advertisements, each withits own unique characteristics and purposes. Some common types of advertisements include print ads, television commercials, radio ads, online ads, and outdoor ads.Print ads are advertisements that are printed in newspapers, magazines, flyers, and other print media. They are usually visually appealing and contain a headline, images, and a call to action. Print ads are effective for reaching a specific target audience and can be cost-effective.Television commercials are advertisements that are broadcasted on television. They are usually 30 seconds to 1 minute long and are designed to capture the viewer's attention with a catchy jingle or slogan. Television commercials are effective for reaching a large audience andcan be used to promote a wide range of products and services.Radio ads are advertisements that are broadcasted on the radio. They are usually 30 seconds to 1 minute long and are designed to be heard rather than seen. Radio ads are effective for reaching a specific target audience and can be cost-effective.Online ads are advertisements that are displayed on websites, social media platforms, and search engines. They can be in the form of banner ads, pop-up ads, or video ads. Online ads are effective for reaching a large audience and can be targeted to specific demographics and interests.Outdoor ads are advertisements that are displayed in public spaces, such as billboards, bus shelters, anddigital screens. They are designed to be seen by a large number of people and can be used to promote a wide range of products and services.中文：广告有各种各样的类型，每种类型都有其独特的特点和目的。
广告 Advertisement(英语作文范文)
广告Advertisement英语作文范文Advertisements are forcing their way into people’s lives. People refer to advertisements in their daily lives because they are consumers. The advertisers are usually manufacturers, retailers and salesmen. Their merchandise needs to be advertised to bring it to the attention to the customers. Thus nearly every product is advertised in some way. To a large extent, good advertising leads to success while bad advertising can mean failure.广告正以它们的方式进入到人们的生活中。
人们在日常生活中与广告有关因为他们是消费者。
广告商通常是制造商，零售商和批发商。
他们的商品需要通过广告以引起消费者的关注。
因而机会每种产品都以某种方式被广告。
在很大程度上来说，好的广告带来成功，而差的广告意味着失败。
There are many ways to advertise and ‘ads’come in different forms. Newspapers carry advertisements. Some products are publicized on TV and radio which bring them into notice of a wide audience. Billboards also carry advertising. Advertising is a big industry now and many agencies havebeen set up to furnish a variety of forms.有很多方式可以打广告，广告的形式各不相同。
广告的英文怎么说
广告的英文怎么说你知道广告的英文怎么说吗?一起来学习一下吧!广告的英文：advertisement 英 [ədˈvɜ:tɪsmənt] 美 [ˌædvərˈtaɪzmənt]词组习语：classified advertisements;分类广告a full page advertisement;整页的广告advertise;做广告ad solicitor;广告掮客window advertisement;橱窗广告advertise for teachers of English in the newspapers;在报纸上登广告招聘英语教师take customers as their walking advertisement;把顾客当作他们的活广告If you want a job, put an adviertisement in New York Times.如果你想找工作，可以在《纽约时报》上登一则广告。
广告的英文例句：1. That would not be a good advertisement for Hungary's emerging democracy.那并不能有效地体现匈牙利新兴的民主意识。
2. The England team were a poor advertisement for European football tonight.英格兰队今晚为欧洲足球做了一次糟糕的宣传。
3. Miss Parrish recently placed an advertisement in the localnews-paper.帕里什小姐最近在本埠报纸上登了一则广告。
4. They placed an advertisement in the local paper for a secretary.他们在当地报纸上登了一则招聘秘书的广告。
5. To their surprise, hundreds replied to the advertisement.令他们吃惊的是，有几百人对广告作出了回应。
雅思写作范文素材：advertisement
雅思写作范文素材：advertisement写好雅思作文离不开日积月累，下面小编给大家带来雅思写作范文素材：advertisement，希望大家喜欢。
雅思写作高分范文之是否应禁止广告范文In recent years, more and more advertisements have been flooding into our lives. Some advertisements exert negative effects on the youth. Therefore some people suggest that advertisements be banned. Do you agree or disagree with this? Give your reasons.Along with the rapid progress of society, the advertising industry has undergone remarkable development. Every day we are surrounded by all kinds of ads and commercials, which have a profound influence on our daily lives. As a result, there arises a fierce debate concerning the proposal that we should ban all kinds of advertisements.On one hand, some people are in favor of the idea that advertisement should not be banned; instead it should be further developed. They are of the opinion that advertisement is a good channel which helps promote the exchanges of information. In an era of information, everyone can benefit a lot from the advertisements, not only the manufacturers but the customers. Moreover, the advertisement enables people to catch up with the amazing advance in all fields. From the mushrooming advertisements, people get to know some newest products and the trend of consumption. Thirdly, advertising, to some extent, is not only an industry but an art. Many advertisements are elaborate works of art full of ingenuity and originality, which render great spiritual pleasure to the viewers and add to the picturesque cityscape. In a word, the advertisement is a blessingfor modern people.Despite the benefits advertisement has brought us, many people strongly condemn it, saying that they have been fed up with all kinds of rubbish ads. They call for a comprehensive ban on the advertisement based on the following reasons. First of all, a majority of advertisements are fictitious and misleading, causing confusi on in people’s daily life and even leading to the injury and death of some customers. Secondly, they bring many inconveniences and troubles to us. For example, are you pleased with a mailbox stuffed with unwanted ads or a wonderful film on TV being interrupted frequently? Furthermore, the non-standard use of language in advertisement brings about irreparable damage to the integrity and purity of our language. Consequently, it will exert a disastrous impact on the literacy of our younger generations. In some people’s eyes, the advertisement is just a Genie out of the bottle.To be frank, it is quite impossible for people to reach an absolute consensus on most controversial issues. To my mind, a total ban on advertisement is not an ideal and practical choice. How can we imagine all advertisements vanishing overnight? The demerits should by no means make us lose sight of the benefits advertisements have brought to us. A more workable and rational attitude should be adopted; that is, to eliminate the false and re tain the true. Always bear in mind the old saying:“never throw away the baby with bath water.”雅思写作大作文范文之儿童观看广告雅思写作真题范文：There are many advertisements directed at children, such as snacks, toys and other goods. Parents argue that children are under pressure. Advertisers claim that the advertisements provide useful information. Discuss both viewsand give your own opinion.(有许多针对儿童的广告，如零食、玩具和其他商品。
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• Taste its strong atmosphere of milk， just like silk fly around you.
即使每人每天一百多美元，我们那令人终生难忘的极富刺激的旅行仍然便宜。
ห้องสมุดไป่ตู้
4. Simple Sentences
Eg1. Coca-Cola is it． 还是可口可乐好！ Eg2. Fresh Up With Seven-Up. 饮七喜，添精神。 Eg3. Introducing FITNESS magazine. It’s about health，it’s about exercise，it’s about your image，your energy，and your outlook． 向您推荐《健康》杂志：关注健康，锻炼，形象， 精力，展望。
Visual Attraction
视觉吸引篇
Poster Advertisement 海报广告
Alphonse Mucha(慕夏/ 穆夏) （1860-1939）was a Czech [tʃek](捷克）Art Nouveau painter,known best for his distinct（独特的） style. He produced many paintings, illustrations（插画）, advertisements, postcards, and designs.
5.Imperative Sentences
①So come into McDonald’s and enjoy Big Mac Sandwich 走进麦当劳，享用大三明治。 ② For more of America, look to us 想更多了解美国，来找我们。
6. Use Figures of Speech
A Controversial Event
画中小朋友是米莱斯5岁 的外孙（William Milbourne James）， 参加一战成为海军上将， 二战曾担任总司令）， 利华兄弟公司（Unilever 前身）购买用于肥皂促 销，这种将艺术作品用 于商品广告的做法在当 时饱受艺术评论家的攻 击。
Bubbles 《泡泡》
Inspiration source(灵感 来源） of his paintings: myths and legends beautiful, sad ladies
Proserpine《帕尔赛福涅》
by Dante Gabriel Rossetti
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Daydream 《白日梦》
John Everett Malais， (1829-1896)was an English painter and illustrator who was one of the founders of the Pre-Raphaelite Brotherhood（拉 斐尔前派兄弟会）.
1.An Art School 2.A Scandal 3.A Controversial Event
Pre-Raphaelite Brotherhood 拉斐尔前派
• Key members： Hunt, Malais, Rossetti. Its members believed the Classical poses and elegant compositions（构图） of Raphael in particular had been a corrupting（堕落的） influence on the academic teaching of art.
要求： 抄下英文广告口号，写出与该广告口号对应 的产品（15分） 并写出广告口号的中文翻译（10分）
1. Light as a feather, soft as a breeze.
译文一： 品味它香浓牛奶的氛围，就像丝绸在你身边飞 舞。 译文二： 牛奶香浓，丝般感受。 广告翻译： 1）凸显产品，措辞优美， 能够吸引消费者。
2)在做到第一条的前提下可以灵活处理。
Homework(p.104)
1. Light as a feather, soft as a breeze. 2.A room for 5 toes. 3.Soft 100% cotton--the natural choice for comfort. 4.Love in your heart---peace in your mind---lifeguard in your home.
Elliptical Clauses 省略句
Eg. You’ll enjoy relaxed sunny days．Warm，crystal clear lagoons. Cool， green foliage．Waterfalls．Flowers．Exotic scents．Bright blue skies．Secluded beaches．Graceful Palms．Breathtaking sunsets．Soft evening breezes．And food that simply outstanding． 您会享受这阳光明媚的轻松日子。温暖、清澄的 环礁湖，清凉、碧绿的树叶，瀑布，花丛，异国 的芬芳，明亮的蓝天，幽静的海滩，优美的棕榈， 壮丽的日落，轻柔的晚风。还有那绝妙的食物。
3. Abbreviations and Componds
Eg1. Where to leave your troubles when you fly JAI．
乘坐日航班机，一路无烦恼。JAI是Japan Airlines的缩略形式。
Eg2. Even at just over ＄100 per person per day，our thrill-of-a-life-time trips are cheap.
Language Attraction 文字诱惑篇
Advertising is legalized lying.
Advertising Slogan
广告口号是企业用于强调自身独特定位或宣传品牌 所使用的一种较为简短的广告用语。 企业投放广告 口号的目的是使受众对企业或品牌形成深刻的印象， 进而产生消费欲望。
Eg2. Tasters richer…mellower… more satisfying. 口味 更浓…更醇…更令人满意。 Eg3. And along the way，you will enjoy the warmest, most personal service. 一路上您将享受最热情、最周到的服务。
Billboard Advertisement
Show Window Advertisement
Neon Sign Advertisement
TV Advertisement
Sample: McDonald’s- Archenemies. 麦当劳萌趣广告---对手么么哒。
八卦篇： Artist and Advertisement 艺术家与广告
Ophelia 奥菲利亚
Ophelia by Sir John Everett Millais
Blind Girl
A Scandal
John Ruskin(1819-1900)
(拉斯金/罗斯金) was the leading English art critic of the Victorian era, also an art patron, watercolourist, a prominent social thinker.
中文广告口号点评？
Created by a German advertising agency(广告代理商）Heye & Partner in 2003, this slogan has been translated into many different languages.
Why "love"? Mc Donald's emphazizes " love can change the world"
Please post up（贴上） this advertisement in your shop window.
Types of Advertisements 广告种类
TV/radio advertisement, newspaper/magazine advertisement, mail advertisement, billboard (广告牌)advertisement, posters(海报) advertisement, calendar(日历） advertisement, Internet advertisement, neon['niːɒn] sign(霓虹灯） advertisement show window(橱窗） advertisement implant advertisement（植入式广告）
Stylistic Features of English Advertisements 英文广告的文体特点
1. Coinage or Misspelling
Eg1. TWOGETHER--The ultimate all inclusive one price sun-kissed holiday．
两人共享一个阳光灿烂的假日，一切费用均包括在单人价格 之内。
Eg2: Taste OUR fruice. (fruit + juice)
2. Adjectives