对外经济贸易大学考博英语阅读真题解析
对外经济贸易大学考博英语阅读真题解析Text3The rough guide to marketing success used to be that you got whatyou paid for.No longer.While traditional“paid”media–such astelevision commercials and print advertisements–still play a majorrole,companies today can exploit many alternative forms of media.Consumers passionate about a product may create"earned"media bywillingly promoting it to friends,and a company may leverage“owned”media by sending e-mail alerts about products and sales tocustomers registered with its Web site.In fact，the way consumersnow approach the process of making purchase decisions means thatmarketing's impact stems from a broad range of factors beyondconventional paid media.过去，市场营销的成功诀窍简而言之就是一分钱一分货。
然而时过境迁。
虽然传统的“付费”(paid)媒介，比如电视和广播广告、平面广告和路边广告牌等，仍然扮演着重要角色，但企业如今还可以利用许多其他形式的媒介。
比如，痴迷于某种产品的消费者，可能会乐意将之推荐给朋友，从而为企业创造因产品的优良品质带来的“无偿”(earned)媒介。
企业还可以利用“自有”(owned)媒介，通过邮件向其网站的注册用户发送产品和销售提示。
事实上，如今消费者作出购买决定的方式，意味着市场营销的影响力来自于传统付费媒介之外的广泛因素。
（PS:The way to contact yumingkaobo TEL:si ling ling-liu liu ba-liu jiu qi ba QQ:772678537) Paid and owned media are controlled by marketers promoting theirown products.For earned media,such marketers act as the initiatorfor users’responses.But in some cases,one marketer’s owned media become another marketer’s paid media–for instance,when ane-commerce retailer sells ad space on its Web site.We define such sold media as owned media whose traffic is so strong that other organizations place their content or e-commerce engines within that environment.This trend,which we believe is still in its infancy, effectively began with retailers and travel providers such as airlines and hotels and will no doubt go further.Johnson&Johnson, for example,has created BabyCenter,a stand-alone media property that promotes complementary and even competitive products.Besides generating income,the presence of other marketers makes the site seem objective,gives companies opportunities to learn valuable information about the appeal of other companies’marketing,and may help expand user traffic for all companies concerned.营销人员通过付费和自有媒介推销其产品，而在“无偿”媒介方面，营销人员就像是触发用户响应的初始催化剂。
在某些情况下，某营销者的自有媒介会成为另一个营销者的付费媒介。
比如，当某电子商务零售商出售其网站的广告空间时，我们就将这种“售出”媒介定义为拥有巨大流量、以致其他机构纷纷前来投放内容或电子商务引擎的自有媒介。
我们认为，这种趋势已蓬勃发端于零售商和航空、酒店等旅游供应商，虽然还处于初始阶段，但无疑可以走得更远。
比如，强生公司创建了著名网站BabyCenter，借以推广互补性乃至竞争性产品，而其他营销者的出现不仅带来了收入，还令该网站看起来公正客观，并且使企业有机会从其他公司的营销活动中获得可贵的信息，最后还有助于扩大所有相关企业的用户流量。
【福布斯中文网】The same dramatic technological changes that have provided marketers with more(and more diverse)communications choices have also increased the risk that passionate consumers will voice their opinions in quicker,more visible,and much more damaging ways.Such hijacked media are the opposite of earned media:an asset or campaign becomes hostage to consumers,other stakeholders,or activists who make negative allegations about a brand or product.Members of social networks,for instance,are learning that they can hijack media to apply pressure on the businesses that originally created them.剧烈的技术变革使营销人员获得了数量更多、种类更广的沟通选择，但同时也带来了更高的风险，因为激动的消费者能够以更迅速、更明显、更有害的方式来表达他们的意见。
这就是与“无偿”媒介相对的“劫持”媒介：某项资产或活动变成了对某个品牌或产品不满的消费者、其他股东或积极分子的劫持物。
比如，社交网络用户正领悟到，他们可以通过“劫持”媒介来对最初创建该媒介的企业施加压力。
【福布斯中文网】本文网址：/review/201012/0005821.shtml If that happens,passionate consumers would try to persuade others to boycott products,putting the reputation of the target company at risk.In such a case,the company’s response may not be sufficiently quick or thoughtful,and the learning curve has been steep.Toyota Motor,for example,alleviated some of the damage from its recall crisis earlier this year with a relatively quick and well-orchestrated social-media response campaign,which included efforts to engage with consumers directly on sites such as Twitterand the social-news site Digg.如果那种事情发生，激动的消费者试图劝服其他人共同抵制两家公司的产品，从而危及企业声誉。
当这种事情发生的时候，如果企业的回应不够快或不够好，那么就可能酿成悲剧。
比如，在今年较早前发生的召回危机中，丰田汽车公司采取了较快且较有序的社交媒体回应行动，包括在Twitter和社会新闻网站Digg等网站上与客户进行直接交流，从而挽回了部分损失。
【福布斯中文网】本文网址：/review/201012/0005821.shtml 语篇分析：这篇文章是很典型的，节选性决定了其不完整性，这篇文章的原文长度要远远长于节选的部分。
第一段介绍了除开传统的媒体之外还有新的媒体earned media产生。
第二段，Paid and owned media引出了sold media,第三段和第四段就hijacked media提出看法，这篇文章是说明性质的议论文。
还是要关注论点和论据的问题。
31.Consumers may create“earned”media when they are[A]obscssed with online shopping at certain Web sites.[B]inspired by product-promoting e-mails sent to them.[C]eager to help their friends promote quality products.[D]enthusiastic about recommending their favorite products.解析：Consumers passionate about a product may create"earned" media by willingly promoting it to friends同意改写了一下，把passionate about a product和by willingly promoting it to friends 变成了when they are这样答案就直接指向了：enthusiastic about recommending their favorite products.这样的同意改写在表达方式上变了但是核心含义没有发生改变还是对语言多样性的考察。
对外经济贸易大学考博英语阅读长难句解析1
对外经济贸易大学考博英语阅读长难句解析1本文针对历年考博英语真题长难句部分进行详解，希望对2015年考博的同学提供一点帮助。
1.The American economic system is,organized around a basicallyprivate-enterprise,market-oriented economy in which consumerslargely determine what shall be produced by spending their money inthe marketplace for those goods and services that they want most.[参考译文]美国的经济是以基本的私有企业和市场导向经济为架构的，在这种经济中，消费者很大程度上通过在市场上为那些他们最想要的货品和服务付费来决定什么应该被制造出来。
2.Thus,in the American economic system it is the demand ofindividual consumers,coupled with the desire of businessmen tomaximize profits and the desire of individuals to maximize theirincomes,that together determine what shall be produced and howresources are used to produce it.[参考译文]因此，在美国的经济体系中，个体消费者的需求与商人试图最大化其利润的欲望和个人想最大化其收入效用的欲望相结合，一起决定了什么应该被制造，以及资源如何被用来制造它们。
（PS:The way to contact yumingkaobo TEL:si ling ling-liu liu ba-liu jiu qi ba QQ:772678537)3.If,on the other hand,producing more of a commodity resultsin reducing its cost,this will tend to increase the supply offeredby seller-producers,which in turn will lower the price and permitmore consumers to buy the product.[参考译文]另一方面，如果大量制造某种商品导致其成本下降，那么这就有可能增加卖方和制造商能提供的供给，而这也就会反过来降低价格并允许更多的消费者购买产品。
对外经济贸易大学考博英语阅读理解真题指导
对外经济贸易大学考博英语阅读理解真题指导In the early1960s Wilt Chamberlain was one of only three playersin the National Basketball Association(NBA)listed at over seven feet.If he had played last season,however,he would have been one of42.The bodies playing major professional sports have changeddramatically over the years,and managers have been more than willingto adjust team uniforms to fit the growing numbers of bigger,longerframes.The trend in sports,though,may be obscuring an unrecognizedreality:Americans have generally stopped growing.Though typicallyabout two inches taller now than140years ago,today's people-especially those born to families who have lived in the U.S.for manygenerations-apparently reached their limit in the early1960s.Andthey aren't likely to get any taller."In the general population today,at this genetic,environmental level,we've pretty much gone as faras we can go,"says anthropologist William Cameron Chumlea of WrightState University.In the case of NBA players,their increase in heightappears to result from the increasingly common practice of recruitingplayers from all over the world.（PS:The way to contact yumingkaobo TEL:si ling ling-liu liu ba-liu jiu qi ba QQ:772678537) Growth,which rarely continues beyond the age of20,demandscalories and nutrients-notably,protein-to feed expanding tissues.At the start of the20th century,under-nutrition and childhoodinfections got in the way.But as diet and health improved,childrenand adolescents have,on average,increased in height by about an inchand a half every20years,a pattern known as the secular trend in height.Yet according to the Centers for Disease Control and Prevention,average height-5′9″for men,5′4″for women-hasn't really changed since1960.Genetically speaking,there are advantages to avoiding substantial height.During childbirth,larger babies have more difficulty passing through the birth canal.Moreover,even though humans have been upright for millions of years,our feet and back continue to struggle with bipedal posture and cannot easily withstand repeated strain imposed by oversize limbs."There are some real constraints that are set by the genetic architecture of the individual organism,"says anthropologist William Leonard of Northwestern University.Genetic maximums can change,but don't expect this to happen soon. Claire C.Gordon,senior anthropologist at the Army Research Center in Natick,Mass.,ensures that90percent of the uniforms and workstations fit recruits without alteration.She says that,unlike those for basketball,the length of military uniforms has not changed for some time.And if you need to predict human height in the near future to design a piece of equipment,Gordon says that by and large, "you could use today's data and feel fairly confident."31.Wilt Chamberlain is cited as an example to[A]illustrate the change of height of NBA players.[B]show the popularity of NBA players in the U.S..[C]compare different generations of NBA players.[D]assess the achievements of famous NBA players.32.Which of the following plays a key role in body growth according to the text?[A]Genetic modification.[B]Natural environment.[C]Living standards.[D]Daily exercise.33.On which of the following statements would the author most probably agree?[A]Non-Americans add to the average height of the nation.[B]Human height is conditioned by the upright posture.[C]Americans are the tallest on average in the world.[D]Larger babies tend to become taller in adulthood.34.We learn from the last paragraph that in the near future[A]the garment industry will reconsider the uniform size.[B]the design of military uniforms will remain unchanged.[C]genetic testing will be employed in selecting sportsmen.[D]the existing data of human height will still be applicable.35.The text intends to tell us that[A]the change of human height follows a cyclic pattern.[B]human height is becoming even more predictable.[C]Americans have reached their genetic growth limit.[D]the genetic pattern of Americans has altered.本文由“育明考博”整理编辑。
对外经济贸易大学国际经济研究院考博真题-参考书-分数线-复习方法-育明考博
对外经济贸易大学国际经济研究院考博指导与分析一、对外经济贸易大学国际经济研究院考博资讯从2014年开始，除专职教师和专职科研人员外对外经济贸易大学不在招收以在职方式攻读的博士研究生，仅招收全日制脱产博士研究生，所有被录取的考生均须将档案迁入对外经济贸易大学管理。
本年度国际经济研究院拟录博士研究生5名，专业目录中各招生专业各方向所列招生人数均为初步意向人数，具体招生人数将根据生源状况确定，此数据仅供参考。
考试科目中2201经济学基础包括宏、微观经济理论（占70%）和数学（占30%）。
（一）考试科目及各方向导师：1.020105世界经济研究方向01：国际投资与跨国经营。
导师分别是桑百川、隆国强、华晓红、庄芮、蓝庆。
研究方向02：国际经济合作与区域经济一体化。
导师分别是桑百川、隆国强、华晓红、庄芮、蓝庆。
研究方向03：世界经济体系与世界贸易组织。
导师分别是桑百川、隆国强、华晓红、庄芮、蓝庆。
研究方向04：经济全球化与中国经济贸易发展。
导师分别是桑百川、隆国强、华晓红、庄芮、蓝庆。
研究方向05：国际政治经济关系。
导师分别是桑百川、隆国强、华晓红、庄芮、蓝庆。
考试的科目：（1）1101英语（100%）。
（2）2201经济学基础（100%）。
（3）3303世界经济（100%）。
（二）复试须知1.复试方案：（1）坚持标准统一、程序公开、择优录取、宁缺毋滥的原则；（2）实行差额复试，按130%-150%的比例进行差额复试；总成绩=初试分数（满分300分）+专家组面试（满分100分）+导师对考生评价（满分100分）含专业素质40分，综合评价60分；专家组面试和导师对考生评价及格分均为60分。
（3）按总绩从高分到低分确定拟录取名单，报学校研究生招生领导小组审批。
2.复试内容：（1）所报研究方向的理论和实务；（2）英语问答，内容包括外语听力水平和口语水平测试；（3）前期科研成果，专业课和学术潜力。
3.考核方法：（1）考生介绍个人学习和工作情况，攻读博士期间的学术研究构想，时间不超过5分钟；（2）考官根据考生的陈述提问，考生即问即答，时间不超过所5分钟；（3）英语问答。
对外经济贸易大学考博英语新题型及其解析
对外经济贸易大学考博英语新题型及其解析There is growing interest in East Japan Railway Co.ltd，one ofthe six companies，created out of the privatized nationa__l__railwaysystem.In an industry lacking exciting growth1，its plan to usereal-estate assets in and around train stations__2__is drawinginterest.In a plan called“Station Renaissance”that it__3__in November，JR East said that it would__4__using its commercial spaces for shopsand restaurants，extending them to__5__more suitable for theinformation age.It wants train stations as pick-up__6__for suchgoods as books，flowers and groceries__7__over the Internet.In acountry where city__8__depend heavily on trains__9__commuting，about16million people a day go to its train stations anyway，the company__10__.So，picking up commodities at train stations__11__consumersextra travel and missed home deliveries.JR East already has beenusing its station__12__stores for this purpose，but it plans tocreate__13__spaces for the delivery of Internet goods.The company also plans to introduce__14__cards—known in Japanas IC cards because they use integrated circuit Geng duo yuan xiaozhen ti ji qi jie xi qing lian xi quan guo mian fei zi xun dian hua:si ling ling liu liu ba liu jiu qi ba,huo jia zi xun qq:qi qi erliu qi ba wu san qi for__15__information__16__train tickets andcommuter passes__17__the magnetic ones used today，integrating theminto a/an__18__pass.This will save the company money，because__19__for IC cards are much less expensive than magnetic systems.Increased use of IC cards should also__20__the space needed for ticket vending.1.[A]perspectives[B]outlooks[C]prospects[D]spectacles2.[A]creatively[B]originally[C]authentically[D]initially3.[A]displayed[B]demonstrated[C]embarked[D]unveiled4.[A]go beyond[B]set out[C]come around[D]spread over5.[A]applications[B]enterprises[C]functions[D]performances6.[A]districts[B]vicinities[C]resorts[D]locations7.[A]acquired[B]purchased[C]presided[D]attained8.[A]lodgers[B]tenants[C]dwellers[D]boarders9.[A]for[B]in[C]of[D]as10.[A]figures[B]exhibits[C]convinces[D]speculates11.[A]deprives[B]retrieves[C]spares[D]exempts12.[A]conjunction[B]convenience[C]department[D]ornament13.[A]delegated[B]designated[C]devoted[D]dedicated14.[A]clever[B]smart[C]ingenious[D]intelligent15.[A]checking[B]gathering[C]holding[D]accommodating16.[A]as[B]for[C]with[D]of17.[A]but for[B]as well as[C]instead of[D]more than18.[A]unique[B]single[C]unitary[D]only19.[A]devices[B]instruments[C]readers[D]examiners20.[A]reduce[B]narrow[C]dwarf[D]shrink答案1.C2.A3.D4.A5.C6.D7.B8.C9.A10.A11.C12.B13.D14.B15.C16.A17.C18.B19.C20.A总体分析本文介绍了东日本铁路公司引人关注的新计划。
对外经济贸易大学考博英语阅读长难句解析5
对外经济贸易大学考博英语阅读长难句解析5本文针对历年考博英语真题长难句部分进行详解，希望对2015年考博的同学提供一点帮助。
71.But it is a little upsetting to read in the explanatory notesthat a certain line describes a fight between a Turkish and a Bulgarianofficer on a bridge off which they both fall into the river--and thento find that the line consists of the noise of their falling and theweights of the officers,"Pluff!Pluff!"A hundred and eighty-fivekilograms."[参考译文]但当我们先是从注释中得知某诗行讲述了一个土耳其军官和一个保加利亚军官在桥上动手打架并双双掉进河里，而后却发现该行诗中不过只充斥着"扑通，扑通，185公斤重"这类对他们落水时的动静以及对军官们体重的描写时，我们不免感到困惑不安。
72.The coming of age of the postwar baby boom and an entry ofwomen into the male-domiated job market have limited theopportunities of teen-agers who are already questioning the heavypersonal sacrifices involved in climbing Janpan"s rigid social ladderto good schools and jobs.（PS:The way to contact yumingkaobo TEL:si ling ling-liu liu ba-liu jiu qi ba QQ:772678537) [参考译文]战后婴儿潮一代的步入成年以及女性打入男性主导的劳动力市场使得青少年的发展机会变得极为有限，他们已经在不停地质疑为了爬上日本国内那通往优秀学校和体面工作的严酷的社会阶梯而做出的巨大的个人牺牲。
对外经济贸易大学考博英语真题答案
对外经济贸易大学考博英语真题答案Section I Use of English1、【答案】B concluded【解析】题干中，一系列的研究已经_____，事实上，正常体重的人的患病风险要高于超重的人。
根据句义，后面的部分实际上是研究的结论，因此concluded符合题意，其他选项denied(否认)与意义相反，doubled(翻倍)与题意较远，ensured(确保)不符合题意，因为研究不能确保后面的事实，只能得出后面的事实作为结论。
所以正确答案为B。
2、【答案】A protective【解析】题干中，对于某些健康情况，超重事实上是有_____。
根据前文研究的结论，超重能减少罹患疾病的风险，说明超重具有一定的保护作用。
Dangerous和文章意思相反，sufficient表示充足，troublesome表示有麻烦，不符合题意，所以正确答案为A。
（PS:The way to contact yumingkaobo TEL:si ling ling-liu liu ba-liu jiu qi ba QQ:772678537)3、【答案】C likewise【解析】第三句话中，较重的女人患缺钙的比例低于较瘦的女人。
_____，在老年人中，一定程度上超重……。
需要填入的是和前半句表示顺接的词语。
A选项instead表示逆接的句意关系，B选项however也表示逆接，D选项therefore表示因此，只有C选项likewise意为同样地;也，而且。
因此正确答案为C。
4、【答案】A indicator【解析】本句话中，_____，一定程度上超重，经常是健康的_____。
A 选项，表示指示器，指标。
B选项objective表示客观;C选项origin表示来源，D选项example表示例子。
根据前面的文章内容，已经明确指出超重代表了健康，因此超重是健康的指标。
因此正确答案为A。
5、【答案】D concern【解析】本句话的句意是，需要更加_____是，很难对肥胖加以定义。
2005年对外经济贸易大学考博英语真题试卷(题后含答案及解析)
2005年对外经济贸易大学考博英语真题试卷(题后含答案及解析)题型有：1. Structure and V ocabulary 2. Error Identification 3. Cloze 4. Proofreading 5. Chinese-English TranslationStructure and V ocabulary1．The news item about the fire is followed by a detailed report made ______.A．on the spotB．on the siteC．on the locationD．on the ground正确答案：A解析：on the spot在现场；on the site 在工地；on the location 电影外景拍摄地；on the ground在地上，在决斗。
2．I didn’t say anything like that at all. You are purposely ______ my ideas to prove your point.A．revisingB．contradictingC．distortingD．distracting正确答案：C解析：distort歪曲，扭曲；revise修正，校正；contradict同……矛盾，与……抵触；distract转移。
3．______ for the timely investment from the general public, our company would not be so thriving as it is.A．Had it not beenB．Were it notC．Be it notD．Should it not be正确答案：A解析：对过去事情的虚拟，用had it not been结构。
Should it not be和Were it not... would do 结构表示对将来事情的虚拟。
对外经济贸易大学考博英语阅读长难句解析5
对外经济贸易大学考博英语阅读长难句解析5本文针对历年考博英语真题长难句部分进行详解，希望对2015年考博的同学提供一点帮助。
71.But it is a little upsetting to read in the explanatory notesthat a certain line describes a fight between a Turkish and a Bulgarianofficer on a bridge off which they both fall into the river--and thento find that the line consists of the noise of their falling and theweights of the officers,"Pluff!Pluff!"A hundred and eighty-fivekilograms."[参考译文]但当我们先是从注释中得知某诗行讲述了一个土耳其军官和一个保加利亚军官在桥上动手打架并双双掉进河里，而后却发现该行诗中不过只充斥着"扑通，扑通，185公斤重"这类对他们落水时的动静以及对军官们体重的描写时，我们不免感到困惑不安。
72.The coming of age of the postwar baby boom and an entry ofwomen into the male-domiated job market have limited theopportunities of teen-agers who are already questioning the heavypersonal sacrifices involved in climbing Janpan"s rigid social ladderto good schools and jobs.（PS:The way to contact yumingkaobo TEL:si ling ling-liu liu ba-liu jiu qi ba QQ:772678537) [参考译文]战后婴儿潮一代的步入成年以及女性打入男性主导的劳动力市场使得青少年的发展机会变得极为有限，他们已经在不停地质疑为了爬上日本国内那通往优秀学校和体面工作的严酷的社会阶梯而做出的巨大的个人牺牲。
对外经济贸易大学考博英语解析
对外经济贸易大学考博英语解析Directions:Read the following text.Choose the best word(s)for each numberedblank and mark A,B,C or D on ANSWER SHEET.(10points)Thinner isn’t always better.A number of studies have__1___thatnormal-weight people are in fact at higher risk of some diseasescompared to those who are overweight.And there are health conditionsfor which being overweight is actually___2___.For example,heavierwomen are less likely to develop calcium deficiency than thin women.___3___among the elderly,being somewhat overweight is often an___4___of good health.Of even greater___5___is the fact that obesity turns out to bevery difficult to define.It is often defined___6___body mass index,or BMI.BMI___7__body mass divided by the square of height.An adultwith a BMI of18to25is often considered to be normal weight.Between25and30is overweight.And over30is considered obese.Obesity,___8___,can be divided into moderately obese,severely obese,andvery severely obese.（PS:The way to contact yumingkaobo TEL:si ling ling-liu liu ba-liu jiu qi ba QQ:772678537) While such numerical standards seem9,they are not.Obesity isprobably less a matter of weight than body fat.Some people with ahigh BMI are in fact extremely fit,10others with a low BMI may bein poor11.For example,many collegiate and professional footballplayers12as obese,though their percentage body fat is low.Conversely,someone with a small frame may have high body fat but a13BMI.Today we have a(an)_14_to label obesity as a disgrace.The overweight are sometimes_15_in the media with their faces covered. Stereotypes_16_with obesity include laziness,lack of will power,and lower prospects for success.Teachers,employers,and health professionals have been shown to harbor biases against the obese. _17_very young children tend to look down on the overweight,and teasing about body build has long been a problem in schools.1.[A]denied[B]conduced[C]doubled[D]ensured2.[A]protective[B]dangerous[C]sufficient[D]troublesome3.[A]Instead[B]However[C]Likewise[D]Therefore4.[A]indicator[B]objective[C]origin[D]example5.[A]impact[B]relevance[C]assistance[D]concern6.[A]in terms of[B]in case of[C]in favor of[D]in of7.[A]measures[B]determines[C]equals[D]modifies8.[A]in essence[B]in contrast[C]in turn[D]in part9.[A]complicated[B]conservative[C]variable[D] straightforward10.[A]so[B]unlike[C]since[D]unless11.[A]shape[B]spirit[C]balance[D]taste12.[A]start[B]quality[C]retire[D]stay13.[A]strange[B]changeable[C]normal[D]constant14.[A]option[B]reason[C]opportunity[D]tendency15.[A]employed[B]pictured[C]imitated[D]monitored16.[A][B]combined[C]settled[D]associated17.[A]Even[B]Still[C]Yet[D]Only18.[A]despised[B]corrected[C]ignored[D]grounded19.[A]discussions[B]businesses[C]policies[D]studies20.[A]for[B]against[C]with[D]withoutSection II Reading ComprehensionPart ADirections:Read the following four texts.Answer the questions below each text by choosing A,B,C or D.Mark your answers on ANSWER SHEET.(40 points)Text1What would you do with590m?This is now a question for Gloria Mackenzie,an84-year-old widow who recently emerged from her small, tin-roofed house in Florida to collect the biggest undivided lottery jackpot in history.If she hopes her new-found for tune will yield lasting feelings of fulfillment,she could do worse than read Happy Money by Elizabeth Dumn and Michael Norton.These two academics use an array of behavioral research to show that the most rewarding ways to spend money can be counterintuitive. Fantasies of great wealth often involve visions of fancy cars and extravagant homes.Yet satisfaction with these material purchases wears off fairly quickly what was once exciting and new becomes old-hat;regret creeps in.It is far better to spend money onexperiences,say Ms Dumn and Mr Norton,like interesting trips,unique meals or even going to the cinema.These purchases often become more valuable with time-as stories or memories-particularly if they involve feeling more connected to others.This slim volume is packed with tips to help wage slaves as well as lottery winners get the most"happiness bang for your buck."It seems most people would be better off if they could shorten their commutes to work,spend more time with friends and family and less of it watching television(something the average American spends a whopping two months a year doing,and is hardly jollier for it).Buying gifts or giving to charity is often more pleasurable than purchasing things for oneself,and luxuries are most enjoyable when they are consumed sparingly.This is apparently the reason MacDonald's restricts the availability of its popular McRib-a marketing trick that has turned the pork sandwich into an object of obsession.Readers of“HappyMoney”are clearly a privileged lot,anxious about fulfillment,not hunger.Money may not quite buy happiness,but people in wealthier countries are generally happier than those in poor ones.Yet the link between feeling good and spending money on others can be seen among rich and poor people around the world,and scarcity enhances the pleasure of most things for most people.Not everyone will agree with the authors’policy ideas,which range from mandating more holiday time to reducing tax incentives for American homebuyers. But most people will come away from this book believing it was moneywell spent。
对外经济贸易大学考博英语阅读长难句解析2
对外经济贸易大学考博英语阅读长难句解析2本文针对历年考博英语真题长难句部分进行详解，希望对2013年考博的同学提供一点帮助。
41.The most thrilling explanation is,unfortunately,a littledefective.Some economists argue that powerful structural changes inthe world have upended the old economic models that were based uponthe historical link between growth and inflation.[参考译文]很不幸，这最令人震惊的解释有一点缺陷。
一些经济学家认为世界经济结构的强有力的变化已经结束了那个以经济增长和通货膨胀的历史关联为基础的旧的经济模式。
42.The Aswan Dam,for example,stopped the Nile flooding butdeprived Egypt of the fertile silt that floods left-all in return fora giant reservoir of disease which is now so full of silt that it barelygenerates electricity.（PS:The way to contact yumingkaobo TEL:si ling ling-liu liu ba-liu jiu qi ba QQ:772678537) [参考译文]例如，阿斯旺大坝使得尼罗河不再洪水泛滥，但是它也夺去了埃及以前所享有的洪水留下的肥沃淤泥--这些换宋的就是这么个疾病滋生的水库，现在这个水库积满了淤泥，几乎不能发电了。
43.New ways of organizing the workplace--all that re-engineeringand downsizing--are only one contribution to the overall productivityof an economy,which is driven by many other factors such as jointinvestment in equipment and machinery,new technology,and investmentin education and training,[参考译文]企业重组的新方法--所有那些重新设计、缩小规模的做法--只是对一个经济的整体生产力做出了一方面的贡献。