体验商务英语(第二版)课件第3册Unit 12 Leadership
商务英语综合教程3
《体验商务英语综合教程》课程教学大纲一、基本信息课程编号: 024222007课程名称：体验商务英语综合教程3英文名称:Intermediate Business English Course Book课程性质: 专业基础课总学时：72学时学分：4学分适用对象：商务英语专业本科3年级学生先修课程：综合英语二、编写说明（一）课程的性质《体验商务英语综合教程》是为商务英语专业学生开设的一门专业基础课。
这门课程始于二年级下学期，与之前的综合英语课程衔接，使学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目的。
本课程横跨三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
（二）课程教学目标和基本要求本课程作为商务英语专业的基础必修课之一，从培养高级应用型商务英语人才的目标出发，理论联系实际，旨在帮助学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目标。
本课程要求学生能够掌握重点词汇的英文表达，熟悉现代市场经济条件下商务活动的各个方面和时代课题，如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子商务等等。
为了达到这些目标，本课程要求学生积极参与课堂讨论，在阅读的基础上，通过角色扮演和案例学习等方式，在完成交际任务中复用所学语言知识，提高交际能力，将自己的经历和观点融入交际活动之中。
（三）课程的重点和难点本课程的讲授时间为三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
每册的学习量均为12个单元，单元设计以语言和商务技能为主线，商务词汇、语法的学习与讨论相结合，听力和阅读部分配有角色扮演等交际活动，最后是案例分析或技能运用。
本课程重点涉及体验式的教学和学习方式，学生在形式多样的任务活动中，掌握相关的商务词汇、提高商务英语的听力、阅读和写作能力，达到语言水平和商务技能的同时提高。
体验商务英语(第二版)课件第3册Unit 11 Ethics
fakes would you tell the police?
UNIT ELEVEN ETHICS
MARKET LEADER BOOK THREE
Warmer: comment on the quotation
Those are my principles; if you don’t like them, I have others.
Groucho Marx
Too many principles applying to the same issue would lead to no principles at all!
3. ethics: the branch of philosophy that deals with moral principles
e.g. -Ethics is a branch of philosophy. - The ethics of his decision are doubtful.
e.g. personal ethics, social ethics, professional ethics, business ethics, medical ethics, code of ethics
UNIT ELEVEN ETHICS
MARKET LEADER BOOK THREE
Warmer: vocabulary nபைடு நூலகம்tes
MARKET LEADER BOOK THREE UNIT ELEVEN ETHICS
Vocabulary
Honesty and dishonesty
商务英语实训课程 unit 5 LeadershipLEADERSHIP2 ppt课件
© 2005 Prentice Hall Inc. All rights reserved.
11–4
L E A R N I N G O B J E C T I V E S (cont’d)
After studying this chapter, you should be able to:
1. Contrast leadership and management. 2. Summarize the conclusions of trait theories. 3. Identify the limitations of behavioral theories. 4. Describe Fiedler’s contingency model. 5. Explain Hersey and Blanchard’s situational
• Traits predict behavior better in “weak” than “strong” situations.
• Unclear evidence of the cause and effect of relationship of leadership and traits.
11–8
BehavioraI l Tm heoriN es a o ge
Behavioral Theories of Leadership Theories proposing that specific behaviors differentiate leaders from nonleaders.
ELEVENTH EDITION /ROBBINS
leadership领导力 ppt课件
leadership领导力 ppt课件
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1．Tannenbaum and Schmidt continuum 2．Rensis Likert Support Relation Theory 3．Chris Argyris Immature – Mature continuum 4. Blake and Mouton Managerial Grid 5．John Adair Action Centred Leadership
2. Autocratic 2 (A2) – you ask team members for specific information and once you have it, you make the decision. Here you don't necessarily tell them what the information is needed for. .
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管理者的两种类型：
1. 任务导向型：task oriented 2. 人员导向型：relationship oriented
衡量管理情况的三个维度：
1.Position and authority 领导者的权利和地位 2.Objective structure 任务结构
Contigency Theory
三选一
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1.Fiedler’s Contingency Theory 菲德勒的权变管理思想
中心思想：不同管理（situation）情况适用 不同领导风格（leadership behaviour）—— 把人放进情况里
体验商务英语(第二版)课件第3册Unit 12 Leadership
3 Momentum: leaders must create momentum and make sure that people are moving forward with various projects that are under their control.
Reading The founder of Ikea
The following article is about Ingvar Kamprad, the founder of Ikea, A the home furnishings retail giant. Which of the following do you
----Michael Caine (1933-), British film actor
Sir Michael Caine, is an English actor and author. Renowned for his distinctive Cockney accent, Caine has appeared in over one hundred films and is one of Britain’s most recognisable actors. Caine is one of only two actors nominated for an Academy Award for acting in every decade from the 1960s to 2000s (the other one being Jack Nicholson). In 2000, Caine was knighted by Queen Elizabeth II in recognition of his contribution to cinema.
体验商务英语综合教程3第二版重点词汇
体验商务英语综合教程3 第二版重点词汇Unit1P6 AValue for money 花钱值得luxurious 奢侈的，豪华的timeless 不受时间影响的Well-made 做工考究的top of the range 高端的durable 耐用的inexpensive 便宜的cool 酷的Reliable 可靠的stylish 流行的(有型个性)fashionable时髦的（潮流时尚）Well-designed 精心设计的P7 ABrand loyalty 品牌忠诚度 the tendency to always buy a particular brand brand image 品牌形象 the ideas and beliefs people have about a brand brand stretching 品牌扩张 using an existing name on another type of product brand awareness 品牌意识 how familiar people are with a brandbrand name 品牌名字 the name given to a product by the company that makes itproduct launch 产品发布 the introduction of a product to the market product lifecycle 产品生命周期 the length of time people continue to buy a productproduct range 产品范围 the set of products made by a companyproduct placement 植入式广告 when products are used in films or TV programmes product endorsement 产品代言 the use of a well-known person to advertise productsBrand positioning 品牌定位P8Gross margins 毛利润Manufacturing 制造业Solely 唯一的Low-cost market 低成本市场Outsources 外包Licensing arrangement 特许授权Flagship store 旗舰店Offshore 离境；海外Country of origin 原产地Identify the marker 确定产品来源或制造者Simplify product handing 简化产品，操作和追踪Organize accounting 帮助组织进存货和做会计记录Offer legal protection 提供法律保护Unit2P14 B1 not enough leg .....room....... 没有足够的伸腿空间2 lost or delayed ......luggage......... 遗失或延迟行李3 long .......queues...... at check-in 签入时的长队列4 poor quality ........food......... and drink 质量差的食品和饮料5 no baggage ........trolleys...... available 没有可用的行李手推车6 overbooking of ........seats........ 超额预订座位7 flight delays and .......cancellations........ 航班延误和取消8 ....jet.....- lag 时差（飞机时差反应）P15 A1 subway h) underground 地铁2 city centre k)downtown 市中心区3 carry-on baggage i) hand luggage 手提行李4 one way f)single 单程票5 return j) round trip 往返旅行6 freeway a)motorway 高速公路，快车道7 rest room c) public toilet 公共厕所8 elevator b)lift 电梯，升降机9 coach class e) economy class 经济舱10 timetable d) schedule 时刻表11 car park g) parking lot 停车场 BEReading1 mass market 大众市场 niche market 缝隙市场/利基市场2 a steep climb 急剧攀升3 stem from 来自，起源于（因为）4 mass unrest 大规模骚乱5 mid-flight 飞行途中6 be at fault 对某事负责7 cabin ventilation 客舱通风设备8 optimum 最适宜的 9 aviation fuel 航空燃料10 be in the front line 奋战在第一线的人11 stiffer penalty 更严厉的惩罚12 concession 让步P19 skillsExtension 分机Be engaged 太忙而不能接电话，繁忙/电话占线UNIT3P22A reserved parking space 专用车位Flying business class 商务舱Have fixed working hours 有固定的工作时间P23Subsidiary子公司Head office 总公司Call centre 呼叫中心Distribution centre 分配中心Warehouse仓库Branches/outlets分店分销店Bureaucratic 官僚主义的Bureaucracy 官僚主义Centralised 中央集权的Conservative 保守的Decentralised 权力下放Democratic民主的Hierarchical 等级制度的Hierarchic 等级制度Impersonal 没有人情味的Marketing-driven 以市场为导向Progressive 进步的革新的P24Cutting-edge 尖端的前沿的Key ingredients 关键要素Budget report 预算报告Eliminated all perks and status symbol 取消特权和身份符号Rigorous exam 严格的考试Time management时间管理，budgeting，people skill 人际交往Decentralising responsibility and authority 下方责任和权利Autonomy 自主性Accountability 责任感Performance benchmarks 评判的标准Rate=evaluateP25Measuring performance业绩测定Benchmarks 基准merge 兼并Unit4P31Bottom line 底线Reinvent 改造Discount store 折扣商店Speciality retailers 专门零售商Discounter 折扣Floor space 房屋面积，建坪Vendor 小贩Booth 售货棚，临时货摊Seducing 吸引Merchandise 商品；货物；Upgraded 升级Fitting room 试衣间Lounge area 休息区Computer kiosk 公用电脑亭Shopping carts 手推车Wholesalers 批发商Retailers 零售商Kiosk 小卖部P33 ADownsize 缩小Downgrade 降级Decentralise 权力下放Deregulate 解除管制；解除控制；Upgrade 提升Reorganise 重组Retrain 重新教育，再教育；Redevelop 重建，重新开发；Relaunch 重启relocate 迁移；重新安置；Restructure 重建；调整；重组；B1.It is now so expensive to rent offices in the city center that many companies are relocating to the suburbs.2.The company has recently had to downsize its workforce. Reducing the number of employees is the best way to stay profitable in the current economic climate.3.Excellent customer service is vital to keep up with the competition. The company has introduced new working practices and is retraining all part-time staff.4.The seating plan in our office has been reorganized to accommodate new staff.5. Our product hasn’t been selling well recently. The marketing team has decidedto relaunch the product with a more up-to-date image.6. The company has noticed that too many decisions are made at head office. It is decentralizing the decision-making process so that branch managers are more involved at an earlier stage.7. The company has finalized the plans to redevelop the disused car park site. It is going to become a model in three-storey office block.8. The most successful change in Our company was the decision to restructure the company hierarchy. Now there is more opportunity for promotion.P35Open-plan-office 开放式办公室Hot-desking 办公桌轮用制Unit5毛利润Gross margin:diference between the selling price of a product and the cost of producting it经济衰退 recession: a period of time when business activity decreases because the economy is doing badly股份 shares: equal parts into which the capital or ownership of a company is divided欠款debt: money owed by one person or organisation to another person or organisation .股票市场 stock market: a place where company shares are bought and sold .投资 investment: money which people or organisations put into o business to make a profits每股收益 earings per share are a company's profits divided by the number of its shares预测 A forecast is a discription of what is likely to happen in the future . 破产 bankruptcy is when a person or organisation is unable to pay their debts 利息 A dividend is a part of the profits of a company paid to the owner of shares 税前利润 Pre-tax profits are the money a business makes before payment to the goverment收入 Revenues are money which businesses receive selling goods and servicesIn our home markets it has been another excellent year. forecast for Pre-tax profits are up by ￡ 23 million, and the ____forecast_______ _____________ the next quarter is equally good. Profits from abroad are down because of a _____recession_______ recession in Japan. However, our performance overall has been good, and the __earnings per share__ have dividend will be increased to 4.3p increased to 26.4p and the _____dividend______ per share, which will please our shareholders. We plan to issue new ___shares______ in order to finance expansion in Asia. We also plan to increase our __investment__ in plant andequipment before entering the Chinese market. We are particularly pleased with our performance in France and Germany where ___profits_______ have increased. As a result of using a new distributor, our costs fell, giving us a ________ gross margin_______ of 40 percent on our main product line. We will use any extra cash debt to reduce the level of our _debt______. Our performance in Italy should improve significantly following the _______ bankruptcy_____ of our biggest competitor. However, we should not become too satisfied with our share price as economic __revenues__ will continue to conditions remain uncertain and the __revenues_________ reflect this. Share prices will not rise in the short term.Unit8These days many applicants submit their(1)CV/resume speculatively to companies they would like to work for. In other words, they do not apply for an advertised job but hope the employer will be interested enough to keep their CV on file and contact them when they have a vacancy. When replying to an advertisement, candidates often fill in a/an (2)application form and write a/an (3)covering letter. The employer will then invite the best candidates to attend a/an(4)interview. Sometimes candidates will take a/an(5)psychometric test before the interview to assess their mental ability and reasoning skills. These days it is normal for successful candidates to have to work a/an(6)probationary period in a company. This is usually three or six month; after that they are offered a permanent post.Unit9书78页Barriers障碍 open borders开方便接 free port 自由港Developing industries 新兴行业 dumping 倾销 tariffs 关税Strategic industries 战略性行业 restrictions 限制Quotas 定额 laisser-faire 自由放任 liberalise 使自由Customs 海关 deregulation 解除管制 subsidise 补贴Regulations 监管市场 government intervention 政府干预。
体验商务英语(第二版)课件第3册unit 8 Employment(book 3)
Unit 8 Employment
Warmer: vocabulary notes
Look for employment
seek, find, gain, get, obtain, secure, take up, give up, lose, give sb., offer sb., create, generate, provide, boost, increase, raise, stimulate
1
3 2 4 6 5
6 to check
f ) a job offer
B Listen to a consultant talking about the recruitment
process to check your answers.
Unit 8 Employment C Complete the text using words or phrases C from
Unit 8 Employment D
Which of these words would you use to describe yourself in a work or study situation? • confident • reliable • proud • loyal • determined • charismatic • adaptable • resourceful • meticulous
a letter from a previous employer testifying to someone's ability or reliability Zodiac sign with supposed planetary influence on human affair. Blood type
Lesson_12_Leadership_(领导力)-专业文档资料-PPT文档资料
Participative
Leader allows and expects worker participation Leaders tend to:
Involve subordinates in decision-making through consultation
Asking them for their opinions Share information with subordinates
Extent to which the leader defines and structure the role of the subordinates, such as defining work task, assigning task responsibilities, set clear work standards
Autocratic Democratic Laissez-faire Participative
13
Autocratic
Leaders tells employees what to do Leaders tend to make:
Unilateral decisions Dictate work method Limit worker knowledge about goals to justify the
With leadership, you either use it or lose it.
(Lee laccoca, Chairman of the board of Chrysler
Corp)
cont…
5
Quotes on Leadership
In any case, leadership is finally a collaborative endeavour. (Warren Bennis, author and leadership scholar)
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unenergetic, lazy unpersuasive
demotivating
cautious ----
closed
C
Read what some commentators think about leadership. Do you agree with their ideas?
Listening Leadership qualities
Reading The founder of Ikea
The following article is about Ingvar Kamprad, the founder of Ikea, A the home furnishings retail giant. Which of the following do you
2 Inspiration: leaders must inspire the people they work with.
3 Momentum: leaders must create momentum and make sure that people are moving forward with various projects that are under their control.
Reading
The founder of Ikea
B Read the article to check your answers B to Exercise A.
• drive an old car – yes, a 10-year-old Volvo • travel first class – no, he travels economy class: he wants to set an example to employees • be dyslexic – yes, he has fought against it, as well as illness • be formal – no, he hugs his employees and tells them to call him Ingvar • be careful with money – yes, for example he recently found a cheaper barber • dress smartly – no, his dress style at work is informal, but he does like to buy a smart shirt and a cravat from time to time • love detail – yes, for example after a recent visit to some of the stores there was a list of 100 ‘details to discuss’ • make short-term decisions – no, for example when Ikea opened in Russia, they accepted the idea of losing money for 10 years. In this context, explain the idea of ‘going public’ i.e. selling shares on the stock market to raise money for investment something Kamprad refuses to do. By maintaining family control, he can avoid short-termism, something that outside investors are often accused of.
A
Listen to the first part of an interview with Max Landsberg. What three qualities do leaders of large companies usually have?
1 Vision: leaders must create a picture of where the organisation is going and each person’s role in this process of change.
Listening Leadership qualities
B
Listen to the second part of the interview. Max talks about the ways that leaders can develop their skills.
1 Match the following percentages – 70%, 20%, 10% – with the
development activity.
a) training
10%
b) coaching
20%
c) on the job
70%
2 What, according to Max, is the main way that companies develop leaders? So the main way to develop leaders is through on-the job experience.
Sir Michael Caine, is an English actor and author. Renowned for his distinctive Cockney accent, Caine has appeared in over one hundred films and is one of Britain’s most recognisable actors. Caine is one of only two actors nominated for an Academy Award for acting in every decade from the 1960s to 2000s (the other one being Jack Nicholson). In 2000, Caine was knighted by Queen Elizabeth II in recognition of his contribution to cinema.
UNIT 12
MARKET LEADER
a new language course for tomorrow’s leaders
We all work together as a team. And that
means you do everything I say.
----Michael Caine (1933-), British film actor
expect Ingvar to do or to be?
• drive an old car • travel first class • be dyslexic • be formal
• be careful with money • dress smartly • love detail • make short-term decisions
Listening Leadership qualities Listen to the third part of the interview. Max talks about three C leaders that have influenced or impressed him. Make notes on what he says about each one.
B Think of some one in a position of power. List three positive things about them. Then compare ideas with a partner.
Vocabulary Adjectives of character
informal passionate adventurous energetic ruthless
accessible thoughtful flexible persuasive
motivating impulsive opportunistic open
B
Can you think of adjectives with opposite meanings to the ones above?
Which of the adjectives below would you use to describe an ideal A leader? Give reasons for your choice. What adjectives would you
add?
decisive charismatic cautious aggressive magnetic
Bill Gates
Carly Fiorina Neslon Mandela
John Lennon
Akio Morita
John F Kennedy
Margaret Thatcher
Starting up
A Discuss these questions. 1 Which modern or historical leaders do you most admire? Which do you admire the least? Why? 2 What makes a great leader? Write down a list of characteristics. Compare your list with other groups. 3 Are there differences between men and women as leaders? Why have most great leaders been men? 4 Are people who were leaders at school more likely to be leaders later in life? 5 What makes a bad leader? Draw up a profile of factors. 6 What is the difference between a manager and a leader?